GEORGES HOBEIKA

Intended as a celebration of Maison Georges Hobeika’s savoir-faire, this joyful collection showcases the importance of the relationships and interactions between family and friends. Underlying this concept is the familial collaboration between Co- Creative Directors Georges and Jad Hobeika, and the powerful link with the house’s archives and ateliers. The collection also highlights the importance of a support network, and the people who bring us together in everyday life.

To emphasise this sense of love and connection, the show’s casting includes a number of real-life friends of the Maison, walking as couples and pairs in order to create the experience of a once-in-a-lifetime moment at Paris Fashion Week

THE HOUSE’S DNA

To name a few: Leonie Hanne, Gabrielle Caunesil, Jessica Kahawaty & her mom, Cynthia Samuel & Adam Bakri, Lorena Vergani, Valentina, Ameni Esseibi, Diala Makki & Twins Hadban. Men’s couture is once again present on the Maison Georges Hobeika catwalk, affirming its place as part of the house’s DNA. This rich heritage bringing together nearly 30 years of creative history forms the basis for the more than seventy looks presented, with the idea of drawing on key elements to showcase exquisite craftsmanship whilst maintaining a feeling of ease and lightness perfectly suited to a contemporary generation of couture clients.