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D E D I C AT E D T O : My family, close friends, and colleagues (who became my dear friends). Thank you for being available to listen to my ideas, providing Starbuck s gif t cards, and for really cheering me on for the past eight years through my career break throughs. Thank you.
I LOVE TO CREATE SOPHISTICATED PIECES THAT ARE GUIDED BY MY LOVE FOR FASHION HOUSES, LOOKBOOKS AND FASHION MAGAZINES. MY EDITORIAL ST YLE FEATURES INTRICATE PRINTS & DELICATELY BALANCED SPACES WITH A DASH OF RAZZLE DAZZLE.
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Book design copyright Š 2018 by Monique Meyer. All rights reserved. Monique Meyer www.moniquerenee.design Published by Monique Meyer for the Academy of Art University, San Francisco, California. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise without the express written permission of the publisher.
CONTENTS
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C O A S TA L C O A S T E R Pages 8 - 19 Editorial Design
UNIQUE STYLE Pages 36 - 49 Editorial Design & Branding
WE LOVE FIRST Pages 64 - 75 Branding
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NOT DEAD YET Pages 20 - 35 Branding
LOOKING AHEAD Pages 50 - 63 Print, Digital, Promotional
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coastal coaster DESIGN YEAR 2017 PROJECT TYPE Editorial BOOK PAGES 87
BRIEF
OUTCOME
Take a compilation of informational text, with a minimum of 25,000 words, and design a book. Use a few images, a few information designs, and only t wo PMS colors.
In September 2017, Hurricane Irma was approaching South Florida the first day of the fall semester, and I was in the evacuation zone. Upon my return af ter a week, there was much clean up, and I was influenced to design a book on coastal flooding. My aim was to use t ype to communicate the ef fects of massive storms on coastal communities, (i.e. water is no longer cr ystal blue, it’s dark and muddy and it seeps over and under ever y thing; Erosion is inevitable and flooding causes things to be displaced).
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C O A S TA L C O A S T E R
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C O A S TA L C O A S T E R
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C O A S TA L C O A S T E R
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C O A S TA L C O A S T E R
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C O A S TA L C O A S T E R
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not quite dead
DESIGN YEAR 2017
PROJECT TYPE Branding A P P L I C AT I O N S 3
BRIEF
OUTCOME
Revive a dead brand as it relates to its competitors and their organizational structures. Investigate what defines the personalit y, identit y and substance of the dead brand through the creation and execution of new identit y programs.
Blockbuster is alive! To reposition Blockbuster into the modern cultural, commercial and digital enter tainment space, I developed a new, vibrant brand identit y by creating archet ypes and completing a competitive analysis to create multiple visual expressions.
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NOT QUITE DEAD
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NOT QUITE DEAD
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NOT QUITE DEAD
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NOT QUITE DEAD
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NOT QUITE DEAD
applications. Like all print and electronic communications, follow the logo usage rules for all apparel and promotional advertising.
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w w w.youarehere.live
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NOT QUITE DEAD
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NOT QUITE DEAD
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unique style DESIGN YEAR 2012 PROJECT TYPE Editorial & Branding ANNUAL REPORT PAGES 18
BRIEF
OUTCOME
Select a company listed on the New York Stock Exchange (NYSE) and create a business system and an annual repor t design that promote this company through its ser vices.
To capture Sak s Fif th Avenue’s superlative selling ser vices and merchandise, I paired their brand colors with a warm color palette that reflects their best-selling brands. In addition to showcasing financial data, I used modern typefaces that support Sak s’ mission to transform the world through high-end retail.
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UNIQUE STYLE
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UNIQUE STYLE
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UNIQUE STYLE
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UNIQUE STYLE
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UNIQUE STYLE
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UNIQUE STYLE
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looking ahead DESIGN YEAR 2015-2016 PROJECT TYPE Print, Digital & Promotional BRANDED M AT E R I A L S 8
BRIEF
OUTCOME
Find ways to promote the Universit y of Florida’s Depar tment of Chemical Engineering while adhering to the parameters of the newly released Universit y of Florida brand guidelines.
Af ter evaluating the budget and reviewing marketing materials from other colleges and universities across the countr y, I used the Universit y of Florida brand guide toolkit combined with the College of Engineering’s mission statement, “Powering the New Engineer,” to establish a voice for the Depar tment of Chemical Engineering. I used hero colors, orange and blue, along with neutral, bright and muted secondar y color palettes to design print and digital pieces that speak to multiple audiences.
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LOOKING AHEAD
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LOOKING AHEAD
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LOOKING AHEAD
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LOOKING AHEAD
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LOOKING AHEAD
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LOOKING AHEAD
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DESIGN YEAR 2017
we love first
PROJECT TYPE Branding BRANDED M AT E R I A L S 7
BRIEF
OUTCOME
Develop professional branding and produce print and digital media to enhance the image of First Church Coral Springs.
Af ter inter viewing clergy members to determine the true mission of the church, I created an identit y system using five lively brand colors. With 40 ministries that ser ve local and global communities, I designed easy-to-recognize marketing pieces and a responsive website that resonates with the energy of this vibrant South-Floridian United Methodist Church.
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WE LOVE FIRST
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WE LOVE FIRST
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LW O EV L EO V FE I FRI RSS T
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WE LOVE FIRST
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LW O EV L EO V FE I FRI RSS T
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THANK YOU.
GRAPHIC DESIGNER w w w.moniquerenee.design hello@moniquerenee.design 352-575-8631 FOLLOW ME @moniquerenee @meyermonique @monireneedesign @moniquereneedesign
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