UF CJC Dean's Report 2021

Page 26

Research and Insights CJC faculty published a range of research and insights in 2020 on key issues affecting our society. Here is some of the research we posted last year.

COVID-19 Coronavirus Vaccines: Health Experts Identify Ways to Build Public Trust Center for Public Interest Communications Director Ann Christiano and Post-doctoral Associate Jack Barry published an article describing eight principles for communication that can increase trust, acceptance and demand for vaccinations, based on a research project for the UN Verified initiative (see page 27). Leading in Wartime: 5 Ways CEOs Should Communicate with their Workers During Coronavirus Acknowledging CEOs’ roles in addressing pandemicrelated issues, Public Relations Associate Professor Rita Men published an article discussing five key themes on how CEOs should communicate, based on a review of executive leadership communication research and a textual analysis of studies related to organizational and leadership communication during the pandemic.

2021 DEAN’S REPORT

MEDIA TRUST

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The Effect of News Consumption on Fake News Efficacy Telecommunication Professor Sylvia Chan-Olmsted and doctoral student Yufan “Sunny” Qin wanted to understand how an individual’s news sources and

news consumption may affect their perceived ability to differentiate what news is real and what news is fake. How Technology is Affecting Trust in News In a video interview, Journalism Assistant Professor Frank Waddell discusses how our trust in news is driven by our own preexisting biases and our trust in what others think about news. His research on automated news showed that, although audiences do not like when automation works alone, there are positive effects for trust and credibility when journalists and algorithms are perceived as working together.


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