Change Leadership

The ability to energize stakeholders and sustain their commitment to changes in approaches, processes, and strategies.

Level Level Description

1 Identifies Areas for Change - Publicly defines one or more specific areas where change is needed; Identifies what needs to change

2 Expresses Vision for Change - Defines an explicit vision for change (i.e., what should be different and how)’ Modifies or redefines a previous vision in specific terms; Outlines strategies for change

3

Ensures Change Messages are Heard - Delivers vision and messages about changes to everyone affected; Systematically repeats messages as needed; Posts change messages (electronically and physically — e.g., banners, plaques, or other public reminders); Provides opportunities for people to engage in change initiatives

4

Challenge Status Quo - Publicly challenges the status quo through clear and compelling identification of its risks to organizational success; Articulates a clear vision of needed change; Creates a realistic sense of crisis or a disequilibrium in order to prepare the ground for change; Energizes others for change

5 Visibly Reinforces Change Vision - Takes a dramatic action (other than giving a speech) to catalyze or reinforce the change effort; Personally exemplifies or embodies the desired change through strong, symbolic actions consistent with the change (e.g., committing to goals that are unobtainable without change)

6

Manages Distress During the Change Process - Maintains an eye on mission, values, and strategic goals in times of stress and uncertainty; Provides focus and consistency to advance change initiatives; Displays quiet confidence in the progress and benefits of change; Provides direction for overcoming adversity and resistance to change; Defines the vision for the next wave of change