Proefversie©VANIN

How to convince people to buy a product?

Before pitching: Ask yourself the following questions:

• What are you selling?

• Who are you selling it to?

• What are their needs?

• What are they looking for?

Inform yourself:

• Do enough research about your product: know what you are selling.

• Make a profile of your customer.

• Make a list of the (dis)advantages of your product.

• Write down the benefits of your product for the customer you made a profile of.

While pitching: e.g. Have you ever experienced this problem? You put a hot pot on your countertop and it left a mark. This will never happen if ...

• Keep it short: a sales pitch can't last longer than two minutes.

• Start your pitch with a question.

• Make it personal: adapt the sales pitch to the customer's needs.

• Make sure the customer understands the benefits the product can give them.

• End with a ‘call to action’, a clear next step. What do you want the buyer to do? Call you back, respond …

After pitching: Reflect about your sales pitch: c Hold your sales pitch in front of the class. d Your fellow students are the potential customers. After listening to your sales pitch, they have some extra questions. Answer them correctly but make sure your product comes out positively.

• What went well?

• What can you do differently next time?

The seller

The customer

How to welcome customers?

- Good morning/afternoon/ evening. Welcome to …

- Nice to meet you.

- It's a pleasure to meet you.

- Good morning/ afternoon/evening.