Forecast by Ujena Domalanta

UD/DESIGNS AW16/17 TREND FORECASTING

Ujena Domalanta 1205816

#1 NO IR L U X E

Pr e c i ou s Bl oom

As the economy begins to strengthen, there are signs that consumers will spend a little more freely in the future. Modern power dressing of influential individuals will have a long-term effect to the macro environment and research indicates that women of the next generation will dress however they like. This theme offers a luxurious take on modern power dressing that touches upon the political and social aspects of the pestel analysis.

As technology help us live a very convenient lifestyle by having products be available and delivered on the same day, there are signs that consumers of fashion will become more impatient in the future. ONS report show that the unemployment rates began to fall which indicates a busier schedule and a growing need for an effortless trend that is both practical and stylish for the busy fashion consumer.

A trend based upon the well-being of an individual. It touches upon the social behaviour and environmental aspects of the macro environment. Healthy diet, and the effort of looking vigorous through cosmetics by using hydrating moisturiser, illuminators and highlighter in order to appear healthier is predicted to stay on trend for the next few seasons. This theme offers an inspiration that suits the health/environment conscious consumer.

Womenswear Market 4

The womenswear market has grown by 4.6% in 2013 reaching ÂŁ24.9 billion in 2014. It is estimated to grow by 22% between 2013 and 2018 to reach ÂŁ30.4 billion, as womenâ&#x20AC;&#x2122;s confidence increases from the recovering economy. There is a 7% rise in 25-34s over the next five years which will benefit the womenswear market as they are the main shoppers. Meanwhile there is a threat in young female population of 16-24s, as they are the most fashion conscious in the market. (Mintel, 2014) The ageing population has the potential to create opportunities for the market as women aged 55 and over still show high levels of purchasing, with 94% having bought clothes in the last 12 months. (Mintel, 2014) As the British economy shows signs of recovery, austerity is still a major driver of consumer behaviour as the consumer spending rise slowly out of recession. Consumers are now cutting back on discretionary spending which indicates a major change in their shopping behaviour. (LSN Global, 2014)

Rise: 25-34’s

94%

Ageing Population purchase

2018 £30.4bn

2016 £28.5bn

Key Driver: Austerity

2015 £27bn

Shopping behaviour has changed

2017 £29.2bn

% 22 22%

£26bn 2014

#01

NO IR L U X E FORMAL DESIGN

AW16/17

#01 NOIR LUXE FORMAL DESIGN 8

Feminine glamor and effortlessly graceful from the core of this look, this is a moving trend inspired by the power of fashion that communicates inspirations on how the next generation of successful women will dress. Noir Luxe is tailored to the affluent consumers who are poised and have a strong influence in their individual industry.

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12-1209 TCX

12-2902 TCX

18-1411 TCX

8643 C

19-0303 TCX

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Luxury

PR O SPE RI TY

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C 45 02

Metallic

PANT

59-C 03

E 19-451

11 5

T PX

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E 19-420

A U T H ORIT Y ON

E 19-400

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Metallic 1

E 16-170

PAN T

NOIR LUXE AW16/17

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KEY DESIGNS

Textured Cotton 12

Polyester

Snake Pattern

Leather

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NOIR LUXE AW16/17

Duster and trench coat styles in oversized and trapeze silhouettes remain an essential shape for AW 16/17 outerwear. Incorporate an oversized waist belt to create a mixture of casual-meets-smart coat style. Left to Right: 14-4206 TPX, 19-3920 TPX, 14-4016 TPX, 19-4014 TPX

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AW16/17 N O I R L UX E

Tailored jackets and trench coats are renewed with tonal or contrasting pops of colour. Refresh lapels, cuffs and belts with sandy neutrals or w inspiration

Inspired by the longline outerwear in solid wools and oversized, contrasting collars. Large waist belt makes a bold statement and neutral tone accessories are the most popular. UD/designs

3.1 Phillip Lim

Jason Wu

Adam Lippes

10 Crosby b

NOIR LUXE AW16/17

details

Collar Pop

Fur Collar

Waist Belt

Luxury Fabric

Longline Outerwear

Turtle Neck UD/designs

AW16/17 N O I R L UX E

Knitwear

key shapes

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Tops

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NOIR LUXE AW16/17

key shapes Dresses

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AW16/17 N O I R L UX E

'Accessories are simple and practical, I spend money on good bags that can accommodate my laptop and a change of outfit for the evening shift.â&#x20AC;&#x2122; - Missy Flynn

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NOIR LUXE AW16/17

consumer profile Name: Missy Flynn Age: 27 Occupation: Bar and Dining Co-Owner Designers: Saint Laurent, Vivienne Westwood

Beauty: Nars, Benefit, Anastasia Beverly Hills, Tarte Stores: Fenwick, Selfridges, ASOS, Bowns Fashion. Interests: Functional workwear, Statement dresses with pockets, Practical accessories “For a meeting, I’ll wear my navy, cropped Vivienne Westwood trousers with a boxy jacket, plus it’s an opportunity to wear heels and my hair loose.”- Missy (Asos Magazine, 2014)

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#02 21

contemporary DESIGN

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#02 contemporary DESIGN 22

This relaxing trend is aimed towards the affluent, time efficient consumer. It touches upon the economic and social aspects of the macro environment. As the unemployment rate begins to fall, there is a growing need for an effortlessly stylish trend that helps the consumers save time for their own ease.

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17-1038 TCX

19-0910 TCX

18-3918 TCX

19-4203 TCX

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SANCT U A RY

E ASE

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KEY DESIGNS

Mixed Fabric

Cotton

Polyester

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This theme uses the cocooning comfort and soothing consolation of the blanket for design reference. The way the fabric fold and falls is key, while the versatile tunic is given a â&#x20AC;&#x2DC;casual luxeâ&#x20AC;&#x2122; finish with a high slouchy roll-neck, generous sleeves and a relaxed hemline. Left to Right: 16-0205 TPX,17-1038 TPX, 19-0840 TPX, 18-1304 TPX

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AW16/17

inspiration

Cool-toned hues dominate the fall/winter season. Comfortable yet commercially inspired trend, maintaining a neutral yet edgy aesthetic. Texture contrast is essential â&#x20AC;&#x201C; accessorize with leather and pair soft knits with heavy wools. UD/designs

AW16/17

details

Turtle Neck

Merino Wool

Relaxed Fit

Leather Accessories

Longline

Effortless UD/designs

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Knitwear

key shapes

Tops

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consumer profile Name: Sarah Ward Age: 24 Occupation: Senior Buying Assistant Designers: Ganni, Melissa Diamantidi

Beauty: Too faced, Benefit, Mac, & Other Stories, Uban Decay Stores: ASOS White, COS, Monki, Anthropologie Interests: Valentine Fillol-Cordier, Veronika Heilbrunner, Travelling, London Art Museums “Getting dressed, if I’m drawn to one smarter piece – something girlie, like my long black pencil skirt – then I’ll add a slouchy rollneck or checked shirt to avoid anything too glossy”- Sarah (Asos Magazine, 2014)

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#03

Pr e c ious Bloom

TransEASONAL DESIGN

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#03 Prec ious Bloom 36

TransEASONAL DESIGN A trend based upon the well being of an individual. As we grow and progress through existence, portrayal of living a healthy lifestyle through social media and manner is forecasted to be a trend in the future. The key shapes and materials touch upon the transitional season throughout the time.

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17-1516 TPX

18-4015 TCX

18-1238 TCX

19-1118 TCX

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n ature

C ool T ones

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TP E 18-41

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well-being

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Precious Bloom AW16/17

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AW16/17 Precious Bloom

KEY DESIGNS

Mixed Fabric

Cotton, Viscose

Velvet

Leather

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This theme features a slanted rib-stitch panels and textured-stitch stripes through the sleeves for an added detail. â&#x20AC;&#x153;Clothes are becoming trans-seasonal and lines are rapidly starting to blur.â&#x20AC;? Womenswear Director at Selfridges. Left to Right: 8061 C, 14-1506 TPX, 16-5806 TPX, 13-3801 TPX

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inspiration

Inspired by soft hues that is winter-friendly. Light, peachy tone is the color of choice, paired with leather shoes and accessories. Fine texture on outerwear is essential and skirts/culottes can eliminate the look of a bulky winter coat. UD/designs

Precious Bloom AW16/17

details

Soft Edges

Romantic Palette

Cocoon Shape

Symmetrical Skirt

Longline Outerwear

Loose Fit UD/designs

AW16/17 Precious Bloom

Knitwear

key shapes

Tops

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Outerwear UD/designs

AW16/17 Precious Bloom

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Precious Bloom AW16/17

consumer profile Name: Rumi Neely Age: 31 Occupation: Model & Blogger Designers: Jonathan Simkhai, Alexander Wang, Marni, Celine, Acne, Isabel Marant

Beauty: Maybelline, Shu Uemura, Shiseido, Beauty Blender, Nars, The Balm, Stila, Marc Jacobs Stores: Wholefoods, Aesop, Liberty Interests: Interior design, Swedish decorations, Healthy meals, Pilates,Travelling “My style is a marriage of Venice Beach, Paris and Tokyo smooshed together. It’s minimal and casual but very easy. I don’t want to overthink what I wear.”- Rumi (The D’vine, 2014)

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N O I R UD/designs

L U X E

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precious bloom UD/designs

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N O I R

L U X E

PANTONE 12-1011 TPX

PANTONE 10245-C

PANTONE 16-0205 TPX

PANTONE 16-1707 TPX

PANTONE 19-4033 TPX

PANTONE 17-1038 TPX

PANTONE 16-1543 TPX

PANTONE 8522 C

PANTONE 18-1304 TPX

PANTONE 19-4515 TPX

PANTONE 19-4205 TPX

PANTONE 19-0910 TPX

PANTONE 10359-C

PANTONE 19-4006 TPX

PANTONE 18-3918 TPX

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precious bloom PANTONE 14-4500 TPX

PANTONE 8061 C

PANTONE 16-0920 TPX

PANTONE 18-1304 TPX

PANTONE 17-1516 TPX

PANTONE 16-1432 TPX

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PANTONE 19-3927 TPX

PANTONE 18-4105 TPX

PANTONE 18-5913 TPX

PANTONE 19-3815 TPX

PANTONE 17-4412 TPX

PANTONE 19-1317 TPX

PANTONE 19-1111 TPX

PANTONE 18-1238 TPX

PANTONE 19-1118 TPX UD/designs

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52 Tailored jackets and trench coats are renewed with tonal or contrasting pops of colour. Refresh lapels, cuffs and belts with sandy neutrals or washed-out blue hues.

Figure 1: Phillip Lim, (2014), 3.1 Phillip Lim - Pre [ONLINE]. Available at: http://www.vogue.co.uk/fashion/autumn-winter-2015/ready-to-wear/3-1-phillip-lim-pre [Accessed 01 December 14]. 3.1 Phillip Lim

Jason Wu

Adam Lippes

10 Crosby by Derek Lam

Catwalk Analysis > Pre-Fall 15 > Apparel > Trend Alerts

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Christa Kaufmann, Robbie Sinclair, (2014), Jackets / Outerwear - Essence [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/51917/page/7 [Accessed 02 November 14]. Christa Kaufmann, Robbie Sinclair, (2014), Cut / Sew - Essence [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52287/page/10 [Accessed 06 October 14].

Christa Kaufmann, Robbie Sinclair , (2014), Sweaters - Existence [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52359/page/12 [Accessed 02 November 14]. WGSN Team, (2014), Dresses / Skirts - Existence [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52061/page/6 [Accessed 02 November 14].

Christa Kaufmann, Robbie Sinclair, (2014), Jackets / Outerwear - Existence [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/51916/page/9 [Accessed 06 October 14]. Christa Kaufmann, Robbie Sinclair, (2014), Dresses / Skirts - Dissonance [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52059/page/9 [Accessed 02 November 14]. Christa Kaufmann, Robbie Sinclair, (2014), Sweaters - Dissonance [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52357/page/10 [Accessed 02 November 14]. Christa Kaufmann, Robbie Sinclair, (2014), Cut / Sew - Dissonance [ONLINE]. Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/52284/page/1 [Accessed 02 November 14].

Christa Kaufmann, Robbie Sinclair, (2014), Jackets / Outerwear - Dissonance[ONLINE] Available at: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/51914/page/1 [Accessed 06 October 14].