The Compass Kit 4life by Виталий Коваленко

Wel c o m e t o 4Li f e ! ®

e’re pleased to welcome you to our worldwide 4Life family and congratulate you on your decision to start this journey of health, personal development, and success. You’re now a business owner—and you’ve taken a big step. You’ve decided to take charge of your own future. We want you to know that although you’re in business for yourself, you’re not in business by yourself. We’re here to support you along the way with the best tools and training in the industry. You’ve got a whole corporate team behind you with 19 offices around the world. You have your upline leader, your team, corporate and group conference calls and meetings, trainings, web tools, and you’ve got your Compass kit in

your hands right now. This training kit provides everything you need to know to get your business started today—and reach some pretty impressive goals in your first 90 days (and beyond!) Get your business started on the right path from day one. Start by reading through this manual. Believe in yourself and your capacity to achieve great things. Remember, we’re here to support you through each step you take in building the business of your dreams.

David Lisonbee, CEO and Founder

Bianca Lisonbee, Co-founder

S t e p 1 d i s cover

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Disc o v e r Y o u r N ew B u s iness Part n er: 4L ife ÂŽ Our Mission

Our Vision

Our core philosophy is centered around one simple phrase: Together, Building PeopleÂŽ.

4Life is committed to positively impacting the lives of people worldwide, through science, success, and service.

Together: Your success is directly connected to your teamâ&#x20AC;&#x2122;s success. When we all work together, we can accomplish more than we could ever accomplish alone. We commit to work together with you as you build your business.

Science: Innovative products with proven results that will have your customers asking for more.

Building: As you build your business, you build the hope of a better future for yourself and for every single person who experiences the health support of 4Life products or takes advantage of the 4Life opportunity. We commit to help you build the lives of others through a compensation plan that offers unrivalled chances for a better life.

Success: An opportunity that puts you in control of your income potential and financial future. Service: A company that cares and extends a helping hand around the world.

People: Your relationships with other people are an important component of network marketing success. We commit to the idea that every individual is important, and that every single person deserves the opportunity to fulfill their personal dreams.

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Wh at i s t h e 4Li f e ® C o mpa ss System?

he 4Life Compass System is your success factor in your 4Life business. It combines basic business training with powerful business tools that will help you share 4Life with others. Our system has been carefully designed and built with the help of successful and experienced distributor leaders. The goal of the Compass System is to help ensure that you are able to build (with hard work and dedication) a solid and prosperous business.

Step 1 – Discover This is a fast overview of the whole system. Step 2 – Prepare This step will give you the resources you need to start your business. Step 3 – Take Action Detailed training on the arts of prospecting and delivering a masterful presentation. Step 4 – Lead This step will teach you the principles to inspire and lead others.

step 1

T he C o m pa s s K i t

ow that you understand the Compass System, let’s take a look at the tools that are included in your kit and how each item can help you build your business.

Compass Manual. Learn everything you need to know to start securing your financial future today. The manual consists of four steps that will give you the solid foundation you need in your business today and in the future. Do This! Flip through your manual. Familiarize yourself with the steps and complete the activities outlined at the end of each chapter.

Leader In You Pocket Guide. Carry this mini version of the manual with you daily. It’s a constant reminder of your commitments and goals, as well as a quick study guide of all the elements you need to succeed in your business. Do This! As you read through your manual, we’ll prompt you to add your handwritten notes to the Leader in You Pocket Guide. Keep it handy!

Product Catalog. Discover an amazing array of patented and proprietary products in our catalog. There’s sure to be a product to appeal to every customer on your list. There’s also a great summary of 4Life Transferceutical™ Science that you can share with your new prospects.

Why 4Life? Learn about 4Life’s decade of stability and strength in the marketplace and how to talk about 4Life’s history. Do This! Flip to the back of the Why 4Life brochure and study the Did You Know section. These are the most important talking points for you to remember from this brochure.

Do This! Flip through the product catalog and make a note of the products that may appeal to different people in your life.

Make Life Rewarding Brochure. Prospect successfully with a brochure that shares the 4Life opportunity in a way that’s easy to understand and offers unlimited opportunities for following up.

Life Rewards Basics Brochure. Maximize the benefits of 4Life’s compensation plan with this training piece. It will help you explain our Life Rewards Plan to your new recruits. Do This! Study the components of the 4Life Life Rewards Plan™, learn how to earn Rapid Reward and Power Pool bonuses,

Do This! Read through the piece. You’ll find this brochure

and study the Did You Know section. These are the most important

includes key points that you can use in your prospecting efforts,

talking points for you to remember from this brochure.

over and over again!

LIFE REWARDS PRESENTATION DVD. Present the opportunity in a simple yet professional way —also great as a follow up tool. Do This! Watch the presentation.

Contact List. Put yourself on the fast track to enrolling new distributors by keeping track of every new contact. Do This! Find strategies for building your list in step 2 of the Compass Manual.

4Life Pin. This pin symbolizes your commitment to your new business. As you move up the ranks in your business, you’ll receive new pins to indicate your progress. Do This! Wear your pin proudly to opportunity presentations and meetings. It’s a symbol of your professional commitment to your business.

4Life Application Form. If you haven’t sent in your application, make sure to fill out this application form and send it to your local office within the next 30 days. Do This! Find contact information for your local office in your Leader in You Pocket Guide.

Policies and Procedures: This booklet contains the administrative guidelines that you need to know as a business owner. Do This! Review the booklet and learn the basic administrative guidelines. Keep it handy and refer to it often. 9

Step 1

You r B e s t B u s in e s s R e s o urces

t 4Life®, you’re in business for yourself, but not by yourself. We’ve got an impressive array of tools to help you share the opportunity, sell the product, and ultimately build your business and your dreams. You’ll learn more about our tools in the next sections of this manual, but for now, take a look at these resources! • Your Upline Leaders. Your upline leaders are your most valuable resources. Rely on your upline leaders for training and for help as you get your business started. • Summit magazine and Accent newsletter. Receive the latest news on products as well as expert ideas on how to build your business each month. Look forward to being recognized for your hard work and becoming a future Economy Changer or Success Story. • Conference Calls and Webinars. Learn from the best. Join experienced leaders and corporate team members as they share first-hand announcements on products and prospecting strategies. • 4Life Office. Your online business center will allow you to run your business from anywhere in the world, 24/7. Chose from an array of free tools to get started and upgrade to 4Life Office Professional to take your business to the next level.

• Corporate Sponsored and City Meetings. Attend 4Life meetings on a regular basis. Network with other 4Life leaders and swap success stories in the field. Log into your 4Life Office to find meetings to attend. • 4Life International Convention. Attend the international convention for networking opportunities and inspiration. Join thousands of other distributors who have learned that attending convention is a great way to increase sales. • www.4life.com. Place your product orders and enroll new distributors, 24/7. Take advantage of web-only product specials and check your business reports, any time day or night. Do This! We know you’re excited to learn more about our support tools. Visit www.4life.com and www.4lifetools.com to learn more about the tools that will help get your business off to a great start.

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Lead e r in Y o u

s you take the first steps forward in your business, don’t forget that network marketing is a relationship based business. Along with the tools that 4Life® provides, don’t forget that your upline leaders are an essential support team for you as well.

As you develop your relationship with your team, we encourage you to think about the values that are important to you. Our discussions with top distributors have revealed an important secret—our most successful groups base their success on a set of values. They make their businesses about more than just money. How do you choose a set of values for your business? Look around your life and think about what’s most important to you. Think about people in your life who you admire. What behaviors do they consistently exhibit that you could adopt for your business? You can also take a look at the principles held in high regard by 4Life founder David Lisonbee. You’ll be proud to associate with a company that holds these principles high, and you may find that these principles work as a guiding light for your growing organization.

4Life’s Key Principles 1. Integrity: Do what you say 2. Accountability: Finish what you begin 3. Dependability: Be reliable 4. Respect: Keep confidences 5. Gratitude: Appreciate what others do 6. Responsibility: Keep the trust of others 7. Civility: Build strong relationships

TAS K LIST FOR STEP 1

ake sure you’re ready to move on to step 2 of your manual. Check off these items!

o Read the Leader in You Pocket Guide o Review the materials in your Compass kit o Watch the Life Rewards Presentation DVD o Connect to www.4life.com o Check with your local 4Life office on upcoming corporate events o If possible set up an appointment with your upline leader to go over step 2

Note: Your upline leader and your team are your first choice for training and guidance. However, if this is not possible, contact your local 4Life office to facilitate training.

Do This! Make a list of principles that are important to you and that will guide your team’s success.

S t e p 2 P r e pare

Step 2

Get S ta rt e d N ow

n step 2 you’ll learn the time-tested methods that our most successful 4Life® distributors use to achieve business success. We’ll give you a sample 90-day plan for success that you can start following today. You’ll get started by identifying your dream, committing to your goals, and taking specific actions to build your business. Let’s get started now.

“The future belongs to those who believe in the beauty of their dreams.” –Eleanor Roosevelt 13

step 2

Wh at ’ s Y o u r B ig D r e a m ?

very successful business starts with a dream for a successful business. We know that you’re ready to get started. The question is: Why? What will your business provide for you? Do you want to make enough money to buy groceries for your family? Do you want to quit your day job and build a business that you can operate from anywhere in the world? No matter what your dream is, it’s important to write it down. Your dream is not just an illusion or a fantasy. Your dream will become the anchor of your business. It’s what you’ll return to each day as you work your business. It will be the reason that you get up and work towards meeting your goals. It’s the “why” behind all of your actions. It’s the motivation that will drive you to success. Did you know that people who write their dreams down on paper are much more likely to achieve those dreams? The Your Dream activity is designed to help you identify your dream. Once you have a clear vision of your dream, we’ll help teach you how you can make your vision a reality.

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Act i v i ty: Y o u r D r e a m

ake sure that you have plenty of time to complete this activity. Relax in a comfortable place and start visualizing your future. Remember, as you become more successful in your business, your lifestyle will inevitably change. So, don’t be afraid to dream big—think of the life you’d choose to lead if you had plenty of resources, excellent health, and time.

Section 1-Free time If you had the choice to spend your free time doing anything that appealed to you, what would you choose? 1.

What hobbies would you like to explore? Example: Designing a garden, writing a novel, painting, working out at the gym

What else would you like to learn? Example: Learn another language, play an instrument, fly an airplane

Do This! As you make notes about your dreams on these pages, remember to also jot down the summary of your dream in your Leader in You Pocket Guide. Carry your pocket guide with you wherever you go, and you’ll constantly be reminded of what’s most important to you.

3. What activities would make your life more enjoyable? Example: Reading all those books on your “someday” list, playing more with the kids or grandkids, enjoying more quiet time each day

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Act i v i ty: Y o u r D r e a m Section Two: Relationships Strong relationships with family and friends play a crucial role in our quality of life. So, with that extra time, health, and resources, what would you do to strengthen your relationship with the people in your life?

1. Spouse or partner. Example: dates at favorite restaurants, travel to beautiful locations, special anniversary celebrations

2. Children. Example: picking your children up from school each day, volunteering in your child’s classroom, giving your children the best education possible

3. Extended family. Example: being able to help take care of older relatives, having the resources to pitch in and help family members, attend family reunions

4. Friends. Example: giving the perfect birthday gift, having time to meet for lunch or see a movie, having time and resources available to go on a vacation with your friends

5. Your 4Life “family”. Example: hosting get-togethers for the members of your organization, traveling to workshops or conventions together

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Section Three: Home Your home is your daily sanctuary. Itâ&#x20AC;&#x2122;s a place where you spend much of your free time. So, what type of home do you dream about owning?

1. Where would you like to live? Example: Near my family, by the ocean, by the mountains

2. What qualities do you desire in your dream home? Example: A colonial home with six bedrooms, a wonderful view of the ocean, a pool in the backyard

3. What about your neighborhood? Example: A strong community, excellent safety records, high-quality schools

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Act i v i ty: Y o u r D r e a m Section Four: Travel Now that you have a clear idea of your dream home, what about seeing the world?

1. Where do you dream of traveling? Example: Somewhere exotic, historical sites, visit friends and family

2. And how are you getting there? Example: a plane, a train, a yacht

3. Whoâ&#x20AC;&#x2122;s coming with you? Example: spouse, children, friends

step 2 Section Five: All About You!

Section Six: Your Legacy

Let’s come back for a second from faraway lands. Let’s journey now inside of you.

Your legacy goes far beyond monetary matters. Your legacy is the principles and values that will pass on to future generations.

1. List three people you admire. Example: parents, friends or family members, historical figures I.

_____________________________________________________________________

II. _____________________________________________________________________

1. What do you want people to remember about you? Example: I was a determined leader, I always helped my friends, I was compassionate

III. _____________________________________________________________________ 2. Write down the characteristics that these people possess that you admire. Example: courage, compassion, leadership I.

2. What do you want your family and friend to say about you? Example: She helped me when I needed it the most, He inspired me to do my best

_____________________________________________________________________

II. _____________________________________________________________________ III. _____________________________________________________________________

3. What great things will you have accomplished? Example: I will have built a business and passed it unto my children, I will have taught my children the value of persistence

3. Look at your answer to question 2. Which three characteristics would you like to develop? I.

_____________________________________________________________________

II. _____________________________________________________________________ III. _____________________________________________________________________ 4. Write a simple sentence explaining why each of these three characteristics is important to you. Example: I will be a strong leader so that I can make a difference in other people’s lives. I.

_____________________________________________________________________

II. _____________________________________________________________________ III. _____________________________________________________________________

Congratulations! You’ve built your dream. You now have a clearer understanding of what you want to accomplish and enjoy in your life. Your dream may require financial support, or for you to work within yourself. Both areas are equally important and both will require your constant effort. The good news is that we’re here to help you along the way. Do This! Make a note on your calendar to review the notes you’ve made here within a week. Schedule a reminder with yourself to check back in with your dream at least once a week.

Do This! Share your dreams with your upline, family members, and friends. Together, you can work to achieve your goals!

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You r 9 0 -D ay P l an f o r S u ccess Now that you know your dreams, it’s time to plan how to achieve them. The most successful 4Life® distributors know a secret about goal setting—they keep their goals realistic and achievable. They then spend time each week, whether it’s six hours or 20 hours, consistently working towards meeting their goals. This section includes two powerful components: first, we’re going to teach you the success secrets of other 4Life business builders. Second, we’re going to ask you to commit to the actions you’ll take in the next 90 days.

4 Su c c e s s A c t i on s ! At 4Life, we’ve spent over ten years studying how our most successful distributors meet their goals. What we’ve found is that our top leaders consistently take many of the same actions in their first 90 days. Here, we share four actions that many distributors use to build their businesses. These actions are easy to duplicate. Once you learn them, you’ll use them over and over again to build your business—not just now, but also in the future.

SUCCESS ACTION 1: Start Building There are many ways you can choose to build your business. In this section, we’ll share examples of strategies you can follow as you get started. Customize these strategies to match your own long-term goals. • Three or more contacts per day. A contact is anyone who you mention the 4Life opportunity to in a day. You’ll want your 4Life business cards and other prospecting tools handy to share with your contacts. Make sure to follow up with these contacts • Three or more opportunity presentations per week. An opportunity presentation is when you explain the 4Life opportunity. You can use 4Life tools to give the presentation. You’ll find more great presentation ideas in step 3 of your Compass manual. Do This! Now’s a great time to check out the business building tools at www.4life.com.

• Three or more customers per distributor. Your customers are people in your life who want to buy products from you (and they are a valuable part of your business, even if they haven’t decided to enroll as distributors.) • Three or more strong lines/distributors. This should be your long-term goal for business success.

Do This! To build a strong organization, it’s important to take action immediately and consistently. Start today!

Success Action 2: Participate in the Power Pool The Power Pool is an easy method for building your business—while also qualifying for extra bonus payments. When you qualify for the Power Pool, you’ll earn a share of 4Life’s profits. You’ll also have an opportunity to win an all-expense-paid vacation (for you and a guest!) to an exotic location.* This is how you qualify for the Power Pool: • Enroll at least three distributors each month. • Each distributor needs to have at least 100 LP for at least his first two consecutive months. • You must maintain a personal 100 LP each month. **No purchase necessary to enter the Great Escape+ drawing; send a self-addressed stamped envelope to 4Life c/o Great Escape+ Drawing entry, 9850 S. 300 W. Sandy, Utah, 84070. By participating in the Great Escape+ drawing, entrant agrees to all eligibility requirements. Entries must be submitted by the 15th of the month in order to be eligible for the Great Escape+ drawing that month. Participants must submit an entry every month to qualify; only one entry per person per month will be accepted. For more information about the Great Escape+, visit www.4life.com or contact Distributor Services at 888.454.3374.

step 2

Success Action 3: Go for Diamond Rank Qualifications 4Life’s Diamond rank is one of our secrets to success. One of the most important goals in the next 90 days is to qualify at the Diamond Rank. When you qualify as a Diamond and then get each member of your organization to Diamond, you’ll quickly move up through 4Life’s rank levels. New Diamonds earn on average $400 more per month than previous ranks—and, at the Diamond rank you qualify for infinity payments. It’s simple to qualify for Diamond. Just participate in the Power Pool and teach your leaders to do the same! This is how you qualify for a Diamond: • Personal monthly 100 LP minimum • Six leaders personally enrolled with 100 LP each month • 3,000 LP in your first three levels without compression

step 2

H er e â&#x20AC;&#x2122; s a m on t h -by- m on t h visual of ho w the Pow e r P o o l c an h e lp y o u reach Diamo n d Rank : Month one You plus three leaders.

Month TWO You plus three new leaders. Plus, your leaders all participate in the Power Pool.

YOU

YOU YOU

Personally Enrolled: 6 3 Levels LP: 1,600 Personal LP: 100

step 2

Month THREE You plus three new leaders. Plus, your leaders and their leaders are actively participating in the Power Pool.

YOU

3 3 3 Personally Enrolled: 9 3 Levels LP: 5,500 Personal LP: 100

3 3 3

3 3 3 So, how does all of this qualify for you as a Diamond? You’ve met the requirements for new enrollees, three levels of LP, and personal LP. Congratulations! You may say this only happens in a perfect world—and it’s true, we have shared an ideal situation in this diagram. However, when you take a closer look at the numbers, you’ll see that even if you miss the mark by 2,000 LP, you’ll still qualify for Diamond. Participate in the Power Pool. Teach your leaders to do the same. And you’ll all reap the benefits of a successful business.

step 2

You r 9 0 -D ay P l an f o r S u ccess Success Action 4: Find Your Business Builders This business is all about relationships. And that’s why your list of potential contacts is a valuable resource. This is a list of people who will eventually become your distributors and customers. These guidelines will help you draft your list.

List of Potential Contacts Parents__________________________________________

Carpet Cleaner___________________________________

Grandparents____________________________________

Caterer__________________________________________

Brother/Sisters____________________________________

Chiropractor_____________________________________

Grown Children__________________________________

Dentist______________________________________________

• Always have 100 names on your list, and update it regularly as circumstances change.

Aunts/Uncles_____________________________________

Electrician________________________________________

Cousins__________________________________________

Exterminator_________________________________________

• Never make a snap judgment about anyone. How would you feel if five years from now a friend asks you why you didn’t share with him the opportunity that took you from so-so to SO GREAT? You never know what events will transpire in someone’s life that attracts them to this opportunity… so, make sure you give the people in your life the chance to decide for themselves.

In-laws___________________________________________

Financial Planner__________________________________

Accountant_______________________________________

Housekeeper_____________________________________

Attorney_________________________________________

Mover___________________________________________

Architect_________________________________________

Notary_ _________________________________________

Appraiser________________________________________

Nurse___________________________________________

Babysitter________________________________________

Optometrist______________________________________

Baker____________________________________________

Pharmacist _______________________________________

Do This! Find the Contact List in your Compass kit. Start

Banker___________________________________________

Physician_ _______________________________________

filling in names. Remember, always have 100 names on your list.

Barber___________________________________________

Plumber__________________________________________

Beautician_ ______________________________________

Physical Therapist_________________________________

Bookkeeper______________________________________

Personal Trainer___________________________________

Bus Driver________________________________________

Teacher__________________________________________

Carpenter________________________________________

Veterinarian______________________________________

step 2

You r 9 0 -D ay C o m m i t m ent s

ow that you’ve studied the success actions you’ll need to take to build your business, it’s time to turn those actions into goals. The following commitments will drive your business success. Do This! Grab your Leader in You Pocket Guide. You’ll be jotting down notes in your Planner as you read through this section.

Goal Commitment

- What’s something you want to achieve via your

Suggestion: At least six hours a week—that’s one hour a day, six days a week (and who can’t find an extra hour to commit each day?)

Sponsoring Goal Commitment

- How many distributors will you personally sponsor in the next 90 days? What about in the next month?

Suggestion: At least three per month

4Life business in the next 90 days?

Customer Goal Commitment

Example: Make enough money to make my car payment each month, pay off one credit card

- How many repeating customers will you have this month?

Time Commitment

- In order to achieve this 90-day goal, how many hours per week are you willing to commit to your 4Life business?

Example: Six hours, 15 hours

Don’t forget to also allocate time for attending meetings, giving presentations, following up, planning, training, and personal development.

Suggestion: At least four per month

Rank Goal Commitment

- What rank will you achieve in the next 90 days?

Suggestion: At least Diamond

step 2

Lead e r in Y o u

he Law of the Harvest tells us that what we sow, we reap. To gather a good harvest, we must always follow a series of steps. We prepare the ground, we plant the seeds, and finally, we harvest the fruit. The Law of the Harvest tells us that there are no shortcuts to preparing the ground and planting the seeds. Can a farmer stop planting during the planting season and still harvest his crops? Of course not.

you willing to dedicate to your efforts? How many people will

As you build your business, there are no shortcuts, either. In the Compass System, we’ll teach you what you need to do to obtain a good harvest, through a series of four simple principles.

3. Commit. After you’ve planted your seeds, your work isn’t done. Imagine what would happen to a field if the farmer just planted the seeds and walked away. You must commit to yourself and your dreams. You must take care of your business if you want it to succeed.

1. Believe. Think about your dreams. Visualize them. The more you believe something is true, the more likely it is to become true. Remember: you must walk, talk, behave, and interact with others in a way that aligns with your beliefs. Do This! If you skipped the Your Dream activity in this step of

what you have not planted. You must work hard for your dreams. Do This! Stop and think for a moment. How much time are you contact each day? Do these efforts align with the results of your Your Dream activity and the commitments you’ve made in this step?

Do This! Stop and think about this. Are you committed to yourself? To doing your best? To reaching your dreams? Are you committed to follow your upline leader and work with him? Are you committed to attending weekly meetings? Corporate meetings? To follow the advice in your Compass System?

the Compass, go back and complete it now. This activity will help

- Do This! Now, take a moment and with your upline

you establish your beliefs firmly in your mind.

leader, complete the section Commitment to Excellence included

2. Act. Once you’ve firmly established your belief, you must take action. Like a farmer preparing and tilling the ground where he’ll plant his seeds, you must remember: if you plant sparingly, you’ll have a spare harvest. If you plant bountifully, in well-prepared soil, you’ll have a bountiful harvest. Remember this: you cannot harvest

in your Leader in You Pocket Guide.

4. Be Disciplined. Once you’ve committed to your crops, you can’t ever abandon them, not even for a single moment. Stay focused on your objective. Take daily action. Make things happen. Do what needs to be done in order to make your dreams come true. Find the willpower within yourself to take all of the actions needed to be successful, even actions you may find difficult or unappealing. Apply the Law of the Harvest to your 4Life business. Make the commitment to grow your business and find the discipline to take action and commit to your business success on a daily basis.

step 2

Task L i s t f o r S t e p 2 Step 2 TASK LIST Make sure you’re ready to move on to step 3 of your manual. Check off these items! o Complete Your Dream activity o Write down your Dream Summary in the Leader In You Pocket Guide o Write down your commitments in the Leader in You Pocket Guide o Work on your contact list o Go online and order your business cards at www.4lifetools.com o Do the Commitment to Excellence activity in your Leader in You Pocket Guide with your upline leader

“Everything that you become will be the result of your way of

thinking and acting.

If you change the way you think and you act, you will change

your life.”

—Anonymous

S t e p 3 Ta ke Actio n

step 3

ste p 3 : ta k e a c t i on

n step 2, we talked about the importance of taking action towards making your dreams come true. Now, in step 3, we’ll teach you how to prospect and give an effective opportunity presentation. We’ve given you the knowledge you need to get started—now it’s time to take action. Remember, your life changed the moment that someone else shared the opportunity presentation with you. Now it’s your turn to give someone else the choice to take control of their financial future. It may feel challenging to talk about the opportunity at first— but remember: even though you’re in business for yourself, you’re not in business by yourself. We’ve got the tools and the training you’ll need to be successful. In this section, you’ll learn the same exact strategies that our most successful distributors use to prospect and present.

Invite How do you invite someone to an opportunity presentation? You start with your hot list (a list of potential contacts who you feel will be more receptive to the opportunity)—and you practice and practice until you find an approach that feels right for you. These tips will help you master the art of the invitation. • Practice and Learn. The people on your hot list may be most likely to accept your invitation, but there’s still a chance that they may not be ready to join you right way. Don’t feel discouraged if someone turns you down. Consider this part of your learning process. • Be Creative. Customize your approach to fit your own personality and don’t be afraid to have fun with it. • Focus on the Relationship. Remember—relationships are critical in network marketing. Always put the person first. Let them know that declining your invitation will have no impact on your relationship. • Listen. When you ask your prospects to join you, make sure you really listen to their answers. If you know the reasoning behind their hesitation to join, you can work to meet those needs and wants that will finally render that “yes.”

• Identify the Need. It’s crucial that you understand what your prospects need or want so you can tailor your prospecting efforts to each individual person. • Lead with Questions. As you talk with your prospects, remember this: what you have to offer to others is an option for a more hopeful financial future. Use questions to help your prospect think about what’s really important to them. Here are examples of helpful questions to use while prospecting:

If there’s an opportunity that would allow you to_______, would you be interested? If I give you some material that explains more about this opportunity that may allow you to ______ would you review it? Do This! When you get a yes, get ready to share a prospecting tool or give an opportunity presentation!

step 3

4Lif e ® T o o ls — Y o u r P r e s entatio n Part n er

e’ve told you in past steps that we’ve got tools that will help your business succeed. It’s important that you choose the right tools to use at the right time—and that you use those tools effectively. In this section, we’ll share a list of recommended tools and give you tips on how to use them effectively. Prospecting Options As you go forward with your prospecting efforts, you’ll learn what presentation best fits your personality. Consider these three options as starting points. • DVDs and Brochures. Hand your prospect a DVD to watch or a brochure to read like those included in your 4Life Compass System. These are tools that introduce and validate network marketing as a viable option for taking control of your financial future. 4Life has also customized tools to show your prospects why 4Life is the best network marketing option. • Conference Calls. Invite your prospect to join a three-way call with your upline leader. Your leader can talk through a presentation. As you listen, you’ll become more comfortable with giving the same presentation yourself.

• Web Site. Visit www.4life.com or www.TransferFactor.com with your prospect. These websites will help show your prospect the strength of the 4Life opportunity. Your 4-Step Prospecting Strategy There are different methods for effectively using a tool. This four-step process is simple to learn, easy to teach, and tested to be effective. 1. Share with your prospect why you think he should review the material. 2. Tell him how long it will take to review it. 3. Depending on time, preference, and circumstances send it, leave it, or show it to him. 4. Set up an appointment to follow-up within 48 hours. The benefits of using this approach are: • No Pressure. Your prospect will be more open to learning about the tool when he knows that you’re not forcing him into an uncomfortable or awkward situation. It’s easier for a new prospect to say yes when he knows that it will only take a few minutes to review a tool. • Easy to Replicate. You can follow this approach over and over again—and your new prospect will see how easy it is to replicate the exact same process.

step 3

T he 4 Li f e ® Oppo rt un i ty P r ese ntatio n How to Follow-up for Success

t’s crucial that you follow-up on all of your prospecting efforts. It’s not enough to just hand someone a booklet or ask him to watch a DVD. You must take action. The following guidelines will help you follow-up successfully. • Be Prompt. Make a follow-up appointment within the first 24 to 48 hours. Let your prospect know that your visit or call will last 45 minutes at the most. • Work with your Team. Ask your upline to join you in presenting the opportunity. Let your prospect know that your business partner, who is an expert, will be there to help answer any questions. • Ask the Right Questions. Don’t begin by asking “So, what did you think?” Most people will be inclined to voice their concerns first. Instead, ask questions that allow your prospect to recall what excited them about the 4Life opportunity. For example:

“What part of the presentation (or literature) interested you most?”

• Share your Why. Personalize the experience. Let your prospects know what got you excited about the 4Life opportunity and how it has benefited your life. • Introduce the Opportunity. If your prospect shows excitement over the material he’s already viewed, then it’s time to present the opportunity. If at all

possible, present the opportunity right now—while your prospect’s enthusiasm is high. You can say something as simple as:

“Now, let me show you exactly how this works.” The 4Life Opportunity Presentation The 4Life opportunity presentation is crucial to your business success. We’ve got tools and materials to help you give the presentation. Remember, the more you practice your presentation, the more effective it will become. As you learn the presentation, these resources will be invaluable. • Your Upline Leader. Your upline is always your best resource. He will model the proper way to present the 4Life opportunity. • Weekly City Meetings. Attend city meetings every week. At these meetings, experienced leaders will give the opportunity presentation for all new distributors and guests. Take notes. Learn from their experience. Find city meetings online at www.4life. com or call your local office.

• Discover 4Life PowerPoint. This PowerPoint includes the same exact points as the DVD. Opportunity Presentation Locations You can present the opportunity in a variety of places. Choose the option that is most suited to your personality and most comfortable for your prospects. • One-on-one. Meet a prospect at a coffee shop or a restaurant. • Home Meetings. Invite prospects to your home or meet with them at their home. • City Meetings. Ask prospects to join you at a city meeting. They’ll have the benefit of meeting your team and realizing the magnitude of the opportunity. And, you’ll both get to learn from an expert presenter. Even if you don’t have a prospect, make it a priority to attend the city meeting. Sometimes you will need the city meetings; sometimes the city meetings will need you.

• Make Life Rewarding Brochure. This short brochure includes all the most important points to deliver during a professional presentation. • Life Rewards Presentation DVD. Watch a polished and professional presentation with your prospects. 31

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T he 4 Li f e ® Oppo rt un i ty P r ese ntatio n How to Prepare for Your Presentation Your Attire • Remember, you’re now a business owner! Dress accordingly. • Wear your 4Life pin. The Place • Make sure to eliminate any kind of distractions. • Have just the right number of chairs for your attendees (you don’t want the room to look empty!) • Save refreshments for after the presentation so that guests don’t get distracted from your message. The Material • Delivery tools – Life Rewards Presentation DVD or PowerPoint. • White board, markers, and eraser. • 4Life products to sell. • Enrolling material – registration forms, resale Compass kits. • Follow-up material. The Information • Review the simple presentation bullet points included in your Leader in You Pocket Guide. • Practice the presentation in front of a mirror, with friends, with your family, even with your pet. It doesn’t matter, just practice.

The Presentation The following is a suggested outline for the opportunity presentation. Your upline leader will also provide you with several demonstrations on how to present the opportunity. Pay attention to them, as you’ll be the one presenting and teaching the opportunity to YOUR future leaders. The whole presentation should not exceed 45 minutes. If you don’t remember the details about any particular subject, refer back to the specific brochure or catalog for further explanation. 1. Tell your Story. Where you were before this opportunity, where you are now, and where you see yourself in the future. 2. Present the Speaker. If your upline sponsor or another leader is making the presentation, let your audience know who they are. This will give the leader credibility. 3. Explain the market tendencies. A booming opportunity in the wellness and network marketing industries. 4. Introduce 4Life. Talk about the company. Use the Did You Know section at the back of the Why 4Life? brochure for information. 5. Introduce the Product. Review information about 4Life Transfer Factor® in your product catalog.

6. Introduce the 4Life Life Rewards Plan. Use the Did You Know section at the back of the Life Reward Basics brochure for information. 7. Talk about your team and your system for success. 8. Let the audience know what their options are for getting involved with 4Life.

step 3

Afte r t h e P r e s en tat i on

hile most businesses describe this step as “Closing the Deal,” at 4Life, we describe it as “Opening the Opportunity.” After your first presentation, your prospects will be excited about what they’ve just learned. Make the most of their excitement and help them decide how best to get involved with 4Life.

The following table gives you a quick reference to the details of each option:

Distributor (sales)/Business Builder

Preferred Customer

Requirements

Diamond4Life Leader4Life

First Month LP

400 LP

100 LP None

100 LP

100 LP No

The 4Life Compass Kit

Yes

Yes No

Benefits

Diamond4Life Leader4Life

Months paid at

six months

guaranteed as long as 100 LP Autoship is active None

Power Pool

standard benefits

standard benefits None

Price

4Life products at wholesale price

(1st Purchase) Minimum Monthly Requirement / Autoship

Preferred Customer

this rank

4Life products at wholesale price

Rapid Rewards

25% back on the first orders of personally

25% back on the first orders of personally None

enrolled distributors and all preferred

customer orders

Other tools

30-day free trial of 4Life Office Professional

30-day free trial of 4Life Office Professional None

Receive the Summit magazine Receive the Summit magazine Residual Income

commissions from downline distributors

including fourth level; infinity bonus

commissions on first three levels of downline None

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T he 4 Li f e ® Oppo rt un i ty P r ese ntatio n After the Opportunity Presentation, you can categorize your prospects as follows: Green They are ready to get involved right away. Help them decide which option suits them best: preferred customer, distributor (sales), or business builder. If they choose to get involved as a distributor or as a business builder, always lead with the Diamond4Life option. Why? Diamond4Life enrollees are three times as likely to advance to the Diamond rank on their own. And they get there faster—66% do so within three months. Yellow This is the group that has some interest but they need more information before making a decision to get involved. Approach this group by giving them tools on either the product or business opportunity; this will help them have the information they need. Follow-up within 48 hours to determine their interest level and get going on enrollment. During that followup visit, you’ll first discuss what they’ve learned, address questions, and resolve any concerns. Commitment will be the next step. Are they ready to sign up as a distributor? If they answer yes, go over enrollment options. If they answer no, thank them for their time and make a note to contact them again in a few months. 34

Red This group informs you that they are not interested in getting involved right away. Thank them for their time and make a note to contact them again in a few months. Remember, “no” means “not yet.”

Don’t panic—and don’t get defensive. Instead, apply the following guidelines:

Start the Duplication

• Empathize. Let your prospect know that you understand because you used to have some of the very same concerns.

Your business will start to grow rapidly as you duplicate the 4Life Compass System with your leaders. Or, in other words, as you help your leaders perform the same actions that you have performed so far. Step 4 will provide further training on this important principle, but for now, make sure to do the following: • Set up an appointment with your new distributors to train them on step 2 within 48 hours. • Ask your distributors to go over step 1 before you meet again. Overcoming Objections Throughout the entire prospecting process—from initial invitation to formal presentation—there may be times when you come across a prospect who has questions or concerns about the 4Life opportunity. Some people may not understand how network marketing works, and they may even be afraid to make a commitment to 4Life.

• Understand the Concern. Ask questions. Make sure you understand their concerns. Keep asking questions until you are sure that you understand.

• Resolve the Concern. You can do this in two ways: 1. Share your personal experience. Show them how you overcame the same concerns. 2. Provide more information to help answer specific concerns.

T he L eader i n You Now let’s compare success to climbing a great mountain. As you climb upwards, you realize that it’s not easy and that there are obstacles and challenges to overcome. While the slope gets steeper and the climb gets harder, you are also closer to reaching the top. You may feel you’re ready to give up—but it’s at that very moment you need to go forward and keep fighting until you reach your goal. The first time you climb a mountain, you may not make it to the top. The greatest mountain climbers in the

step 3

world rarely reach the summit on their first attempt. They make many attempts. Each attempt provides greater experience and the training they need to finally reach the top. Now imagine a mountain climber who wants to climb the seven highest peaks in the world. Where’s he going to put most of his energy? He’s going to focus on physical conditioning (like running stairs, walking, and lifting weights). He’ll still do things like reading maps and checking the weather reports. But most of his efforts will go towards getting himself in physical condition to scale the mountain. As a 4Life business builder, you want to follow the same principles. You want to put most of your energy into activities that will help produce your best business results. These activities could include: prospecting, home meetings, opportunity presentations, city meetings, planning meetings, follow up meetings, and anything else that helps you produce results. Of course, you’ll also want to spend some time reading personal development books, listening to motivational CD’s, and studying the Compass System.

Be consistent in these actions, and you’ll start seeing their results that much faster. Before you know it, you’ll look up and the summit of the mountain will be right in front of you.

Ste p 3 Tas k List

Do This! Stop and make a list of the actions where you’ll

o Review goals set in step 2

focus most of your efforts.

o Practice the Opportunity Presentation with

Strengthening Relationships While many people might imagine a mountain climber going up a mountain by himself, the reality is that he is never alone. A mountain climber is always part of a great team. Each team member offers his own strengths to the climb. When the summit is reached, it’s a great work carried out by many people. Your 4Life business is very similar. You always need a team. Each customer or distributor in your organization opens doors to more opportunities for you to reach your highest dreams. That’s why strengthening your relationships with those who believe in the 4Life opportunity is so important.

Make sure you’re ready to move on to step 4 of your manual. Check off these items!

family, friends, and neighbors

o Continue to talk with new prospects and schedule opportunity presentations

o Attend weekly City Meetings o Enroll at least one new distributor in your organization

A unified team is a powerful team. It’s crucial to support your team and offer your unique skills whenever possible. Once your team trusts and believes in you, you’ll all be able to work closer together to make your dreams come true. You’ll understand that as you help people to reach their goals you will be closer to reaching your own. Do This! Stop and think about the actions you can take to unify your team. Put one action into effect this week. 35

S t e p 4 l e ad

step 4

Ste p 4 : l e a d

ongratulations! You’ve progressed through the first three steps of your Compass manual. You know your dream, you’ve set goals for building your business, and you’ve taken action to put your business on the track to success. At this point, you may even have several distributors enrolled into your organization. Even if you’ve just added one person to your organization, that one person represents the beginning of a great organization. Step 4 will help teach you how to be a great leader of a great organization.

The title of leader isn’t something that can be given or purchased. It’s something that needs to be earned. It’s not a position or a rank, but a consistent way of living. A leader’s consistent actions will bring success to himself—and to those who choose to follow him. Involvement creates commitment. As the leader of your organization, you need to make sure that you keep yourself and your leaders informed about new products, special promotions, and more. Here’s a list of resources you’ll want to use to stay on top of all the latest news at 4Life®.

Now, ask yourself this question: What is a leader?

• 4Life Office

You may define a leader as someone who has some or all of the following characteristics:

• Conference calls

• Strong moral character

• Weekly city meeting

• Self-motivated • Cares about others • Positive energy • Inquisitive mind • Daring dreams • Self-confidence

• eNews • Webinars • Other upline group meetings • Corporate sponsored meetings • Current and new literature • Summit magazine; Accent newsletter • International conventions

• Sustained vision • Excellence • Team focus • Embraces challenges 37

step 4

Solidify Your Foundation You can strengthen your business by staying informed and keeping yourself and your group involved in your business. A solid business foundation includes these elements: Structure your business Your first three levels of distributors are the foundation of your business. It is extremely important to lay a strong foundation from the beginning; this will enable you to reach the higher ranks of the Life Rewards Plan. To do this, follow the simple strategy that was introduced in step 2. • Three or more contacts per day. Your daily contacts (talking to someone at the grocery store about the 4Life opportunity or sharing a prospecting tool with a friend or neighbor) represent your basic building blocks. Do This! Get contact information from every prospect. Following-up on your leads is crucial!

• Three or more opportunity presentations per week. You’ll want to schedule at least four opportunity presentations every week. Your daily contacts and hot list are great places to start for scheduling these presentations.

• Three or more customers per distributor per month. Not everyone you talk with will be interested in building a new business; however, you can count on many people wanting to purchase 4Life® products. Customers are very important in order to have a substantial volume in your first three levels. Do This! Review the details of qualifications in your Life Rewards Basics brochure. You will notice that the three level volume is one of the key elements that will allow you to progress within the ranks of the Life Rewards Plan™ and increment your income exponentially!

• Three or more strong lines/distributors. In addition to your first three-level volume, you need to make sure that you have a strong group volume (Group Life Points, or GLP) and strong growing distributors. Do This! Develop your three key distributors. Focus most of your energy and time in helping your three key distributors learn the Compass System. Give them the confidence to learn and duplicate the system.

step 4

Build Strong Relationships Remember, relationships are EVERYTHING in the network marketing business. By building a strong cohesive team, you’ll guarantee not only your success but everyone else’s. These tips will help you build strong relationships with your group. • Lead your life with principles and values. Reflect on your daily actions and make plans to make changes that will bring you closer to the principle-guided life you want to live. As you show that you’re a person of integrity, others will want to associate with you.

members for their little and big achievements. Always be one of the first to let them know that you’ve recognized their hard work. • Be grateful. When you reach a new rank or new goal, NEVER forget to thank your team and your upline. Remember, it’s because of them that you’ve been able to achieve your goals. • Give back. When you give back even a fraction of what you’ve been given yourself, an amazing thing happens: you’re uplifted and inspired to do more, give more, and be more. • Edify others. Always make sure to speak in a way that is positive and constructive. Speak well of 4Life, the products, company executives, the Life Rewards Plan™, your leaders, the Compass System, and everyone associated with this great company. Remember, we are all in this together.

• Facilitate communication amongst your leaders. Create communication channels and promote involvement by holding regular group meetings, conference calls, or organized recreational activities. Play an active role in welcoming new members to your organization.

Do This! As you find success with 4Life, we hope that you’ll

Do This! Make sure you know all your distributors in at

share your success with others. Foundation 4Life®, the service

least your first four levels.

branch of 4Life, is dedicated to making a difference in the world,

• Be a team player. Involvement creates commitment. Work with your team leaders. Plan on how you can all work together to take your organization to the next level. Reach out to leaders in other organizations as well—after all, we’re all part of the 4Life family!

especially in the lives of children. There are many ways that your team can contribute to our service efforts—visiting a local orphanage, collecting food and clothing for a homeless shelter, or making a monthly financial contribution. Go to www.4life.com to learn more ways that you can contribute to Foundation 4Life.

• Recognize achievements. Congratulate your team 39

step 4

Duplicate Even if your business seems small at this moment, the day will come when your business will have thousands of distributors worldwide. How can that be possible? How can you train and follow up with thousands of leaders in different countries around the globe? Well you don’t have to. The secret is in your hands, it is called The 4Life Compass System. Think of a car. A car is composed of hundreds of parts. All of those parts work together and function as a system. Every time you turn the key in the ignition, the car starts. The system works the same every time, no matter who is sitting in the driver’s seat. The same principle applies to the Compass. Now, the first time you drive a car, you need some help from an experienced driver, along with some time to practice driving. But once you’ve learned how to use a car, then you can use it again, and again, and again, and you can teach others to use it again, and again, and again, and again. Always with the same steps, always with the same results.

The same is true with the Compass System. As you follow the 4Life system, and as you teach your downline to do the same, they will begin to duplicate you, and the people that they recruit will begin to duplicate them. This is the only way to grow a large organization, and it is one of the most important principles to learn in order to advance up through the ranks of 4Life.

That’s the power of a system. And that’s what you can teach your leaders about the 4Life Compass System.

step 4

DUPLICATION PRINCIPLES To master the principles presented in the 4Life Compass System and to make sure that your leaders (and their leaders) can easily duplicate this system, follow these principles: 1. Learn it. Work closely with your upline leader. Let him teach you how to professionally build your 4Life business by using the Compass System. 2. Do it. After you’ve watched the system being used, it’s time for you to take action. Your upline leader will serve as a mentor and a coach for you. Learn from your mistakes and keep going. 3. Teach it. You’ll have truly mastered the principles of the Compass System once you’re able to teach others how to apply it. Keep your teaching simple and be a good role model. Demonstrate, instruct, coach, and follow-up as needed. Do This! Always remember this important truth: Everything will be duplicated. Yes, everything. Even wrong attitudes, practices, and techniques. Make a commitment to model right attitudes, practices, and techniques, and you’ll keep your organization strong and effective.

Th e L eader i n You A great leader is a proactive leader. Being proactive goes beyond the simple act of taking initiative or having a positive attitude. A proactive leader takes responsibility for his own life, but he also realizes that he can also take steps towards making other people’s lives better. Proactive leaders know how to bring out the best in others, and they always find ways to help and support their team. Let’s look to nature for an example of how this concept works. During the fall, when geese are flying south to spend the winter in a warmer climate, they always fly in a V formation. Science has discovered that geese fly in this formation for a specific reason: as each bird moves its wings, it creates air lift for each bird that follows. Flying in this formation, the flock adds as much as 71% more lift than if each bird were to fly on its own. Think about this concept in terms of successful teamwork. Teams that share a common direction and a common sense of purpose can arrive at their destiny faster because they increase the rate of “lift” for each individual and for the group as a whole. Do This! Reflect on your team’s common sense of direction and purpose.

If one of the geese falls out of formation, it immediately feels the wind resistance of flying on its own, and it quickly returns to formation to take advantage of the

lift created by the entire team. When the leader tires, he rotates and allows another goose to take the lead position. It’s important to share the load of leadership. In fact, this makes it easier to develop the growth of the entire team. New leaders shouldn’t merely be followers—they should also experience taking the front position. Do This! Make a list of the ways you could help a struggling team member “learn to fly” again.

When flying long distances, the geese from the back of the formation honk to encourage the lead goose to maintain its speed. Your team can do the same by sharing positive and encouraging comments with each other. Imagine the power of your team working together in a positive way versus the negative effect created by saying negative things about each other behind your backs. Do This! Think about positive comments you can make to your team members to “honk from behind.”

Finally, it’s important to understand that when a goose becomes ill or wounded and falls from formation, two other geese will fall out of formation along with it to provide help and protection. They will stay with the fallen goose until it can fly and only then will they rejoin the flock. That’s the kind of team support that your organization needs to achieve. It’s crucial that you are concerned with the needs of your team 41

step 4

members. Watch out for each other. Help each other. Demonstrate genuine interest in the welfare of your network. Show the members of your team that it’s not just about you as an individual—and that your success can multiply when you all work together. Do This! Stop and think. How will you be proactive in your organization? How will you support your team?

Ste p 4 Ta sk Li s t o Participate in the Power Pool o Have your distributors participate in the Power Pool o Stay involved o Refer to, reflect, and live 4Life’s principles and values o Study several personal development materials (ie. books, audio CD’s, etc) o Get to know all your distributors in at least your first four levels o Plan together with your key distributors continually o Recognize achievements o Always edify others o Get involved with the Foundation 4Life o Duplicate the 4Life Compass System within your organization o Qualify as a Diamond

step 4

U.S. Distribution Only.