Style Rules

We speak to Aideen Kate – one of Ireland’s most beloved make-up artists and award-winning influencers who has created her own beauty brand, True Beauty.

How would you describe your style?

Girly with a bit of an edge! I like to mix and match outfits that you wouldn’t think would work but do, for example a slip dress with Dr Martens! I love flowy skirts and oversized jumpers. I adore summer but I prefer dressing for winter.

What are your wardrobe staples that you can’t live without?

I really couldn’t live without a hoody or jumper, it’s my comfort item of clothing.

Do you have a favourite designer or high street brand?

I don’t have one, I really love ASOS, Zara and Pretty Little Thing. I recently wore a gorgeous custom piece from Irish designer Aisling Kavanagh, I would love to explore more Irish designers.

Do you have any style icons?

No, Pinterest is my go-to and I always save random looks from there!

Do you have a skincare regime?

Of course, I’m skin obsessed. I love trying new brands but I do think less is more. I would tend to use only 3-4 products in my everyday skincare routine. I always make sure to wear my SPF even on days when it’s not sunny.

What is your signature scent?

Replica is my go-to perfume brand, I love ‘when the rain stops’.

Are there any haircare products you recommend?

Olaplex is great and I’ve been using REDKEN a lot lately – my hair feels amazing! I always use a heat protectant too and, of course, everyone knows I love a slicked-back bun. The brand of hair gel I use is called CANTU and is the best ever for fly-aways! It’s cheap and cheerful and you can get it on ASOS, it’s so handy.

What is your go-to makeup product?

My True Essentials Face Palette – I can’t live without it. It’s from my own brand True Beauty, which I created from scratch. I wanted to create an all-in-one face palette for when I’m on the go and as the name says, has all the essentials - Four powder blush/bronzers, four cream blush/bronzers, and two velvet-formula highlighters.

How do you keep fit and healthy, are there any exercises or health foods your swear by?

I try to go to the gym four times a week in the mornings! I don’t swear by any health foods but try to eat lots of vegetables with whatever I’m having, but I also have my treats because I don’t restrict myself.