G E T T O K N O W U LT E R R E . C O M
n.ulterre / uhl-tair / 1. a place like no other YOU TO L I E
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2. results beyond expectations Christie’s International Real Estate | ULTERRE is a leading residential and commercial real estate brokerage specializing in Texas properties and quality experiences. With roots that go back to 1766, our company is one of the most esteemed in the industry, with a reputation for depth of knowledge, exemplary service and modern agility. Our associates and staff are recognized experts in all facets of the real estate marketplace, with proven track records, negotiating skills that work and unparalleled service to you. When you list your property with ULTERRE, we connect you to all the places that your potential buyers are located—geographically, demographically and digitally. We promise to provide you a home selling experience that delivers incomparable market exposure and the highest net return on your investment in the shortest amount of time. By choosing one of our agents, you can be confident that you have chosen a brokerage that can deliver the finest experience to you. All the best,
Concho Minick, CEO
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Known The World Over Christie’s is the world’s leading fine auction art house founded in 1766. Christie’s International Real Estate is its subsidiary and real estate arm. As the only real estate company owned by an auction
Christie’s is defined by the very best of human creation, from art and music to technology and craftmanship. It symbolizes our aspiration to bring those qualities to everything we do.
140 WORLDWIDE AFFILIATES
49 COUNTRIES
32,000 REAL ESTATE BROKERS
YEARS OF EXCELLENCE
250
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house, CIRE affiliates have a unique perspective on the industry. We offer incomparable service to a global clientele through our world-class marketing platform, collaboration with auction house colleagues, and our exclusive invitation-only network of the world’s top real estate brokers. ULTERRE offers the tailored, trusted service that Christie’s clients have enjoyed for over 250 years.
G E T T O K N O W U LT E R R E . C O M
Why list with us? You need the best. We turn questions into answers and doubt into certainty.
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WE’RE HERE FOR YOU. Tailored, trusted 24/7 service. We want to know what is important to you in selling your home. We work with you to achieve the results you want with the simplest most efficient process possible. You can count on us to be proactive, speak candidly and stay in touch.
POWERFUL DIGITAL MARKETING. Exceptional exposure. We promote your property where people are actually looking and bring the buyers to you. We develop custom marketing strategies and carefully select the channels to achieve the greatest return for our clients. Every listing receives a targeted Adwerx display ad across the web, social platforms and mobile browsing.
SELLING SMARTER We’ll find the unexpected and delight you. You’re making a big decision. We track the data you need to continually evaluate the market’s response and make smart choices. We’ll update you throughout the process and continue to evaluate and analyze the strategies in order to optimize the approach to get the results you want.
THE CHRISTIE’S ADVANTAGE Instant and extensive brand reach. Properties listed with us gain unrivaled global exposure, and no other local real estate company can offer such direct exposure to so many qualified potential buyers. We partner with the most significant media companies and real estatefocused websites in the world. We have an engaged global community of followers with millions of international impressions.
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Our Guiding Principles CONFIDENTIALITY Keeping your information secure is vital to the integrity of all transactions and vital to our reputation as professionals. RESPONSIVENESS Time is of the essence in a real estate transaction. We will expedite the presentation of offers and counteroffers and quickly act upon all opportunities. RESOURCEFULNESS Real estate sales are multi-faceted transactions. We examine all angles of a deal to find strategies and solutions that help you accomplish your objectives. COMMUNICATION We involve you in all aspects of the transaction and communicate your options clearly and candidly. STRENGTH We will do everything in our power to help you negotiate from a position of strength. Our goal is to achieve an outcome that exceeds your expectations.
Our emphasis on communication, organization and follow-through ensures that deadlines are met, documents are distributed, and every item is in place to make your transaction efficient and seamless.
Welcome to Ulterre.com
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Listing Domain Every Ulterre listing receives its own URL which re-directs to your home’s listing detail page so that interested buyers can pull up photos, video, and property information in one easy step. Ulterre also indexes the URL with the top search engines including Google and Bing for improved search engine optimization.
Our website is easy to navigate and makes the most of great photography and content–a key element in drawing people in.
ULTERRE.COM MARKET REPORT
LIFESTYLE CONTENT
Ulterre’s Market Report is another dynamic
Visitors can explore remarkable properties
feature that drives home buyers to our
located throughout the world on our network
website. Individual reports are available on
and connect themselves to properties that
neighborhoods and communities and can be
suit their lifestyles.
customized for specific housing types. Both buyers and sellers can use the market reports
EXPLORE NEIGHBORHOODS
to gain an understanding of pricing, market
Adventurers can virtually explore
activity and inventory trends based on recent
neighborhoods through rich presentations of
sales in their areas.
imagery, data and content.
ULTERRE.COM LISTING REPORT Ulterre understands how important it is to keep you informed at every stage of the sales process. The listing report includes
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real time web stats detailing everything from how many times your home has been viewed on our website to average sales prices and status changes for similar homes in your neighborhood.
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Get to know Our Team IN-HOUSE MARKETING Our in-house marketing team works directly with your agent to create a fully customized marketing plan for your property. Using industry leading technology and tactics, our team can track potential buyers and ensure your property is marketed to the right audience. TRANSACTION SUPPORT Every deal in real estate is different and our experienced transaction team will ensure that yours is handled efficiently with clear communication. Your agent will work directly with our transaction team throughout the entire process and make certain your transaction is as smooth as possible. IN-OFFICE AGENT NETWORK
Our agent network is comprised of top area realtors who represent clients from across Dallas/Fort Worth and beyond. Our in-office agents use a company intranet and weekly forums to communicate about client wants and needs. OUR FOUNDERS Our three founders represent over 60 years of real estate experience. Their expertise combined with their mentorship approach allow our agents to continually learn and grow as real estate professionals.
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The Selling Process The selling process has multiple steps and legal requirements. Your experienced Ulterre associate will guide you in each step to a successful conclusion.
1 Preparation • Learn about us
MEET WITH ME
PREPARE LISTING PAPERWORK
• Talk about your home’s story
• Prepare listing agreement
• Review Comparative Market Analysis
• Discuss timeline
• Repairing
• Agree on listing price and marketing plan
• Pre inspection (if desired)
• Discuss marketing plan
MAKE READY • Decluttering, neutralizing, cleaning • Staging
PREPARE HOME PRESENTATION • Arrange Photography • May include videography or other special content for presentation.
2 Promotion EXECUTE THE MARKETING PLAN
SCHEDULE SHOWINGS
• Exposure
• Arrange showings
• Website presentation
• Set up open houses
• Digital strategy
• Maintain stats
• Share progress
• Develop Showing Plan
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3 Offers and
Negotiations
RECEIVE OFFERS
DELIVER COUNTER-OFFER
• Review offer
NEGOTIATE
• Deliver counteroffer to buyer
• Talk through options • Devise gameplan
EXECUTE CONTRACT
• Establish acceptable terms for both parties
• Reach agreement
• Discuss counter offer
4 Contract to Closing INSPECTIONS
REPAIRS
• Hired by the buyer to understand homes condition and functionality
• Based on inspection negotiate any amendment for repairs or concessions
• More detailed process • Feedback on home and its condition
APPRAISAL • Expert visits your home • Market analysis to determine property value • Required for loan process
BUYER CLOSING
FINAL CLOSING
• Buyer may do final walk through
• All funds are properly distributed
• Buyer signs all the closing documents
• Seller hands over the keys
Making your Home Stand Out
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What have you loved about living in your home?
Telling The Story What features do you find most attractive? Our associates will work with you to highlight what is special and unique about your property and tell the story that will help buyers make an emotional
Does your property have a unique or hard-to-find style?
connection – and as a result want to make it their own. Our goal is to make our clients’ homes stand out, so they sell for the highest price in the shortest
Are there special architectural or design attributes?
amount of time. Is it a historic property?
Does it offer a unique lifestyle?
Is it energy efficient or eco-friendly?
Have you recently remodeled?
Is it in a popular location?
Does the neighborhood offer amenities?
Are there notable restaurants, parks or other activities nearby?
Pricing Your Home
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You Need Knowledge, Experience & Research What is your home worth? That is likely the biggest question on your mind and we want to provide you with a thorough exploration regarding the price you can expect and how long your property may be on the market.
To set a listing price that will create the best market position for your home, we will perform a Comparative Market Analysis (CMA).
Fair market value is what a willing buyer and seller agree by contract is a fair price for the home. Values can be impacted by a wide range of factors, but the two biggest are location and condition.
Factors That Can Matter MARKET ACTIVITY
ASKING PRICE
PERCENTAGE OF BUYERS
• • • •
Historical data for sales in your area Economic conditions, interest rates, credit availability Seasonal demand
15%
10%
10%
30%
Market Value
60%
-10%
75%
• • •
-15%
90%
CONDITION OF YOUR PROPERTY
Most buyers shop by price range and look for the best value in that range.
Price/status changes
YOUR NEIGHBORHOOD / LOCATION
• • • • •
Attributes or amenities in your neighborhood Viewshed and lot position Supply and demand – Competition
First impressions and curb appeal Age, maintenance, overall condition Room count and square footage Lot size Desirability of unique features
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Your Marketing Game Plan SPECTACULAR PHOTOGRAPHY & VIDEO High quality photography and videography are what bring the story of your property to life and are among the most important marketing tools when selling a home. We understand what potential buyers want to see and ensure that your visual marketing resources are produced in a way that generates interest, excitement and ultimately an offer on your property. THE MOST ADVANCED LISTING SYNDICATION We have a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for our listings. This dramatically increases the chances of finding the right buyers.
We design your custom marketing plan from a wide variety of technologies and activities – online, print and in person. We’ll recommend the right combination of these elements to resonate with potential buyers and ensure the most effective approach in selling your home.
BRILLIANTLY SIMPLE DIGITAL MARKETING We don’t wait for the buyers to come to you. We bring your property to the buyers. According to the National Association of Realtors, 95% of home buyers search online. Digital marketing is critical to the success of your property marketing, and we provide significant exposure through the smartest deployment of technologies.
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Adwerx – Every property listing receives a targeted Adwerx display ad that promotes your property to targeted audiences and then follows prospects wherever they go online, through retargeting. Our goal is to achieve maximum visibility of your listing to interested parties who have already been looking at your listing.
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Maximum Social Media Exposure – On average, about 380,000 people on social media in the DFW area are house hunting in any given month (according to Facebook and Instagram). Those are the people we want to notice your property. We’ll talk you through adding your listing link to your own Facebook and other social pages to further expose your listing to friends and the local market.
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Wide Reaching Email – Email is convenient, personal and instant. Our email marketing smartly targets prospects, and the process is automated to capture and nurture leads.
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Your Marketing Game Plan PRINT THAT RESONATES Research shows that print advertising still provides benefits due to favorable demographics and longer interactions with the medium.
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Targeted print placement in publications – Print ads in popular magazines or other periodicals can help optimize a property’s reach, piquing interest, working in combination with a good digital strategy to draw prospect in further with visual tours, imagery and other content.
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Brochures & Flyers – Beautifully designed collateral directly mailed to potential homebuyers, placed in your home or distributed at a local brokerage deliver enticing images and details about your home to potential buyers.
SHOWING PLANS AND EVENTS THAT WORK FOR YOU We work with you to design the optimal showing plan and public relations strategy for your property, based on experience and taking into consideration your desires. This may include scheduled showings, open houses, publicity, broker events or other private events depending on the scale of the opportunities presented by your property. In preparation for marketing and showing your home, we will recommend ‘make ready’ and staging strategies to ensure that your property appeals to the broadest base of qualified buyers. We also provide a series of resources to help you think through preparation and ideas for optimally presenting your property.
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Photography & Presentation Compelling interior images help a buyer imagine inhabiting the space.
Photography & Video High quality photography and videography are what bring the story of your property to life. As more buyers start their searches online, high quality photos and videos are critical assets to establish the romance of your home.
Professional photography and video are among the most important marketing tools when selling a home. That’s why every single Ulterre listing includes a professional photography package optimized for both print and digital promotions.
Effective photography generates a favorable and lasting impression by highlighting the unique features of a property. The photos used in advertising should be the absolute finest that can be produced. Property videos can be a very effective method to show layout and give buyers a better feel for the property and environments. Our associates understand what potential buyers want to see and can ensure that your visual marketing resources are produced in a way that will generate interest, excitement and ultimately an offer on your property.
Interactive floor plans are also offered to showcase the property’s layout, as well as video packages that include a full length property video, social media friendly clips, and walk-through video.
The Most Advanced
Listing Syndication
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We have a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for our listings which increases the chances of finding the right buyers and the best terms for you.
ULTERRE.COM All properties are automatically presented on ulterre.com - an industry leading site that allows analytics on listing views, market changes, new competition and more. With over 150K+ page views and nearly 60K users annually, ulterre.com gives your property mass exposure and in depth analytics.
WEBSITE SYNDICATION Our listing platform automatically and efficiently syndicates every listing to over 90 real estate and home buying websites including Zillow, Trulia, realtor.com and more. This ensures that no matter where someone might be searching, your home is shown on all search results.
LUXURY WEBSITE SYNDICATION (ENGLISH AND CHINESE LANGUAGE) CHRISTIESREALESTATE.COM Properties listed for $750k or more are syndicated to the Christie’s International Real Estate global website. The website at christiesrealestate.com is the core marketing channel for our business targeting qualified buyers around the world. The site has approximately 14,000 listings worldwide and is translated into 19 languages. All properties on christiesrealestate.com syndicate to digital editions of high-profile global publications.
High-profile publications, including Financial Times, The New York Times, The Wall Street Journal, Mansion Global, JamesEdition, PropGoLuxury, and Zaobao, as well as global Affiliate websites.
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Brilliantly Simple
Digital Marketing
YOUR LISTING IS EVERYWHERE ONLINE It’s true- your listing could be seen on just about any site including ESPN.com, CNN.com, Amazon.com and more. Have you ever
WHAT IS ADWERX? Our digital marketing approach automates digital advertising for your listing to increase views with potential buyers. Our platform integrates directly with our listing data feeds and enterprise software to generate and serve customized ads programmatically
shopped for a pair of shoes online and then a few minutes later you see ads everywhere online for those shoes? Our platform works the same way but for people looking at homes for sale in your area. YOU SEE THE RESULTS
across a variety of popular websites and social
We will send you campaign results, letting you know how many
networks.
times your listing has been viewed and clicked.
WE MAKE IT EASY The technology explanation of our platform can seem a bit overwhelming but rest assured- we make it easy. Our team handles the setup and launch of your digital campaign. Once the campaign is live, you will receive an email notification letting you know that your property is being promoted to house hunters in your area. It’s that easy!
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Maximum Social Media Exposure Facebook and Instagram estimate that, on average,
Paid social media campaigns have the ability to
there are 380,000 people in Dallas/Fort Worth on
find potential home buyers in a specific area and
social media house hunting monthly. These are the
show them ads of your listing in their Facebook or
people we want to notice your property.
Instagram feed. Your listing can also be featured in Facebook or Instagram stories–a popular new
ULTERRE’s Facebook, Instagram, LinkedIn, Twitter and YouTube pages reach over 30,000 potential home buyers each month and over 400,000 users annually. Select listings receive highlighted posts on the ULTERRE Facebook, Instagram, and LinkedIn pages.
FIND US ON SOCIAL MEDIA @ULTERRETX
feature that displays vertical videos to social users.
Print That Resonates
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Research shows that print advertising still provides benefits due to favorable demographics and longer interaction with the medium. Targeted print placement or print collateral can help optimize a property’s reach, piquing interest, working in combination with a good digital strategy to draw prospects in further with visual tours, imagery and other important details. Below are some of the print opportunities your home could be featured in:
From the coffee tables of hotel lounges to newsstands in local pharmacies, we are found in over 285 locations throughout Fort Worth. Fort Worth Monthly has a total readership of 70,188 monthly.
Other print opportunities include:
Paper City is distributed in Dallas & Fort Worth and has a readership of over 300,000 monthly with an average HHI of $219,000.
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Brochures, Flyers, & Direct Mail Quality printed collateral via direct mail can be a highly effective marketing strategy. Whether your home’s brochure is distributed at a local brokerage or to a nearby neighborhood, images and details about your home are delivered directly to targeted home buyers.
Property brochures provide exposure for your select real estate listings. Exclusive, full-color brochures may be ordered as either two-, four-, or eight-page versions and are available in both digital and print format. For listings over $750,000 printed brochures may be distributed to more than 350 cities in 40 countries for display in Christie’s salerooms and Christie’s International Real Estate affiliate brokerage offices. In addition, brochures may be mailed to a select list of influential home buyers in your local market and to an appropriate demographic audience worldwide.
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Showing Plans That Work For You We work with you to design the optimal showing plan and public relations strategy for your property, based on experience and taking into consideration your desires. This may include scheduled showings, open houses, publicity, broker events or other private events depending on the scale of the opportunities presented by your property.
A showing is a professionally scheduled appointment that gives a potential buyer the opportunity to tour your home. An open house is for buyers or brokers to walk through and review your home, usually for a few hours on a Saturday, Sunday or early weeknight. In preparation for marketing and showing your home, we will recommend ‘make ready’ and staging strategies to ensure that your property appeals to the broadest base of qualified buyers. We also provide a series of resources to help you think through preparation and ideas for optimally presenting your property.
Our easy to use checklists will help you prepare.
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Maximize Exposure Public Relations & Events Christie’s International Real Estate offers a number of global opportunities to market to and engage with Christie’s clients and other high net worth individuals across various target markets, reaching an international clientele. In 2018, there were 98 events in 34 cities globally, including New York, London, Geneva, Hong Kong, Shanghai, Dubai, and Mumbai. Christie’s International Real Estate partners closely with the Christie’s auction house at events and sales throughout the year. In addition to partnering with other Christie’s departments, Christie’s International Real Estate has formed strategic partnerships for events and programs with Chateau Latour, Ulysse Nardin, Pomellato, Ferrari, Rolls-Royce, and Aston Martin.
G E T T O K N O W U LT E R R E . C O M
One of the keys to success in today’s ultra-competitive real estate market is to position your home as the most desirable property at a given price range in a given area. Here is a checklist of preparations to consider before showing your home. Be sure to consult with your Ulterre associate to find out what improvements they recommend.
Your Make Ready Checklist DECLUTTER Go through your home room by room and ask yourself what you can throw away and what you can put in storage.
ORGANIZE Lack of storage space is often a deal breaker. Go through your closets and pantries and reorganize, and throw away, give away or put away anything to which you don’t need ready access.
REMOVE PETS Keep pets out of the home during showings and be sure to conceal
CLEAN
food bowls and litter boxes.
Give your home a deep clean from top to bottom, including windows, upholstery and carpet, and the refrigerator and oven.
HIRE A HOME INSPECTOR Hiring a professional, licensed home inspector prior to putting your
BRIGHTEN YOUR HOME
home on the market allows you to spot potential problems and make
Light gives the impression of space, so it’s important for every room
repairs before buyers make them an issue.
to have ample light at any time of the day. Prior to showings, wash windows, raise blinds and turn on lights.
DISCLOSE EVERYTHING By law, sellers must disclose existing structural and mechanical
MAINTAIN THE EXTERIOR
problems, flooding, the presence of lead paint, information on radon
maintain your lawn and landscaping, and shovel and de-ice walkways
hazards and other known defects to potential buyers. Withholding
in winter. In a condominium, pay attention to the area in front of
this information can have much more serious repercussions than the
your doorway to ensure it’s neat. Make balconies, decks and patios
problem itself.
inviting with potted plants and flowers.
PAINT MAKE REPAIRS
A fresh coat of paint is the least expensive, most effective way to
Take care of quick and easy repairs such as touch up spackling and
enhance the appearance of your home. Be sure to use neutral
painting, replacing a cracked window or torn screen, fixing a leaky
colors.
faucet and changing out light bulbs.
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Staging Your Home
Staging is the art of merchandising a home to improve its marketability which can maximize your property’s appeal, result in a shorter time on the market and lead to a higher offer. In some cases, our associates may recommend professional staging. Here are some easy and inexpensive staging tips.
Use neutral colors and décor to help
Keep kitchen counters and refrigerators clean
your home appeal to the largest number
and clear. If your kitchen needs an update,
of potential buyers. Add color through
paint cupboards with a neutral color and
accessories such as pillows, vases and rugs.
replace knobs.
Arrange furniture in small groupings that
Remove all personal items from bathroom
demonstrate a room’s functionality, and do not
counters.
overcrowd with too many pieces. Personal photographs and mementos add Use light, airy window treatments, like simple
warmth and character to a home but use them
sheets on a curtain rod. Hang window
in moderation so the buyer will focus on the
treatments so they cover the least amount
home, not its owners.
of glass. Display fresh flowers. Camouflage outdated furniture or worn upholstery with slip covers and replace worn
Consider virtual staging using 3D software to
bedspreads and throw rugs.
place beautiful home furnishings and artwork into your property.
Add furnishings, plants or potted flowers with seasonal settings to outdoor spaces.
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Showing Your Property SHOWING TIPS: Turn on all the lights, including the outside entrance. Turn off the TV. Take your pets with you or ask a friend to watch the pets. Put out fresh flowers, your best towels and a nice tablecloth, if suitable to your decor.
A showing is a professionally scheduled appointment that gives a potential buyer the opportunity to tour your home. An open house is for any buyer to walk through and view your home, usually for a few hours on a Saturday, Sunday or early weeknight. Your Ulterre associate will work with you to
Do not use scented sprays or light candles. And remember: There’s no substitute for clean. Empty your kitchen trash, even if it is stored under the kitchen sink. Keep the beds made in all bedrooms.
determine the best showing plan for your property, based on experience and taking into consideration your desires. It’s best to leave when your associate or another agent brings a buyer to your home. This allows the buyer to take his or her time and feel more comfortable asking questions.
Open all draperies and curtains to let in as much natural light as possible. Pick up stray items – newspapers, empty glasses, etc. Keep floors swept, mopped and vacuumed. Dust daily.
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Negotiations Your Ulterre associate will conduct negotiations with experience, professionalism, attention to detail and a loyal representation of your interests. Priced correctly and marketed aggressively, most
Our brokers, associates and support team will:
• Distribute contracts to relevant parties.
homes will draw a timely offer. How you and
• Distribute a list of dates/deadlines.
your associate handle an offer and subsequent
• Coordinate lender and title company.
negotiations can substantially affect the outcome of your home sale. Negotiations often continue on some level all the way to closing. A realtor’s objectivity, experience and counsel are essential to this process.
• Coordinate a home inspection. • Distribute required disclosure forms. • Collect important documents and required disclosures to fulfill contract contingencies.
• Coordinate showings and walk-throughs. • Update you when contingencies have been satisfied.
• Coordinate your closing. • Help you find a new home. • Follow up to see if you have any questions.
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Here are some of the communication measures that keep you informed before, during and after the sale. WELCOME LETTER
Upon listing your home, we will furnish you with a copy of the listing agreement as well as a letter recapping our sales and marketing process. SHOWING FEEDBACK
We Care About Communication
We will provide feedback on showings according to the frequency and mode of communication that you prefer. SELLER REPORTS
We will provide a report that shows online activity for your home by day, week and month, including how many times your property was returned in search results and how many times it was viewed on key websites. This report also details comparable listings, their prices and status. MARKET UPDATES
At Ulterre, we understand what’s important to you in selling
You can elect to receive news and updates on the local real
your home. It all works through great communication.
estate market through email newsletters, sent monthly, and Ulterre market reports updated daily.
There are some simple but vital things that are important to us: setting expectations, being proactive, speaking candidly and staying in touch.
ONGOING COMMUNICATION
Long after your home is sold, we are available to provide information and answer questions not only about local real estate but also about regional, national and international properties and all things DFW. Our associate base is an incredible resource when it comes to recommending home repair and maintenance contractors, professional service providers and neighborhood businesses. We are always just a phone call, text or email away. We appreciate your business.