Tel Fax Email Web
EUROPEAN BUSINESS SCHOOL LONDON UNDERGRADUATE PROSPECTUS 2013 - 2014
Regent’s College London Inner Circle, Regent’s Park London NW1 4NS, UK +44 (0)20 7487 7505 +44 (0)20 7487 7425 ebsl@regents.ac.uk www.regents.ac.uk/ebsl
Registered Charity 291583 This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as courses being amended or certain fees that students are required to pay increasing. EBSL reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms or conditions you must ask the Admissions Department before you confirm your acceptance. By accepting a place at EBSL you are agreeing to abide by the rules and regulations of EBSL and Regent’s College London. This document is for guidance only and does not form part of any contract. It is subject to change without notice. The information it contains is correct at the date of publication. © Regent’s College London 2012.
For a copy of this publication in an alternative format, please contact the Publications Officer on +44 (0)20 7487 7505 or exrel@regents.ac.uk
UNDERGRADUATE PROSPECTUS 2013 - 2014
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl
HOW TO FIND US We look forward to welcoming you to the European Business School London. Located in Regent’s Park, central London, we are easily accessible by public and private transportation.
From Baker Street Station Take the Marylebone Road exit. Walk past Madame Tussauds and take the first road on your left, York Gate. Follow the road into Regent’s Park and over the bridge; you will see the main entrance to the College on your left-hand side. This walk will take approximately 10 minutes.
LE
IRC
ER C
OUT
By Underground Take the London Underground (Tube) to Baker Street station. To help you plan your journey, check the Journey Planner on the Transport for London website: www.tfl.gov.uk
By Road When arriving in central London, take the A501 (Marylebone Road) and turn into York Gate. Cross York Bridge and you will find Regent’s College on your left-hand side.
REGENT’S PARK
From London Heathrow Airport Heathrow Express train service to Paddington station. London Underground from Paddington to Baker Street station. Total journey time approximately 35 minutes.
AD TER RO
R
TE
OU
CHES
ALBANY STREET
LE
RC
CI
EUSTON SQUARE
From London Gatwick Airport Gatwick Express train service to Victoria station. London Underground from Victoria to Baker Street station. Total journey time approximately 60 minutes.
PA R
KR
LIS
SO
NG
OA D
VE
PL
LE
R CIRC
BRIDGE
IV
OR
WARREN STREET
YORK
REGENT’S COLLEGE LONDON
RO
OUTE
GREAT PORTLAND STREET
AC
E
EBONE
MARYL
BAKER STREET
ROAD
REGENT’S PARK
D OA
R RT
OU
MC
ST
GOODGE STREET
LAND PLAC
E
E
IMER
MORT
Marylebone
GE
OD
GO
ET
RE
ST
From St Pancras International, home to the Eurostar Finsbury London UndergroundShor from editchKing’s Cross St Pancras to Baker Street station.Total journey time approximately 10 minutes.
H STREET
PLAC
Regent’s College London
E
ET
PLAC
R STRE
E HIG MARYLEBON
BAKE
STER
GLOU
OUR SEYM
PADDINGTON
PORT
INGTON
PADD
HA
D OA EDGWARE ROAD
WESTWAY
TEN
TOT
From London City Airport Docklands Light Railway (DLR) to Canning Town station. London Underground from Canning Town to Baker Street station. Total journey time approximately 45 minutes.
NOTTINGHAM PLACE
ER
AR GW
ED NE
LEBO
MARY
ROAD
REET
ORE ST
WIGM
Paddington
GARET
MAR
T
STREE
T
STREE
European Business School London Regent’s College London The City Inner Circle, Regent’s Park London, NW1 4NS, UK
Mayfair
Tel Fax Email Lambeth Web
Knightsbridge
Belgravia Chelsea
Westminster
+44 (0)20 7487 7505 +44 (0)20 7487 7425 ebsl@regents.ac.uk www.regents.ac.uk/ebsl
CONTENTS Welcome What Our Students Say The Language of Business Study Abroad Business Foundation Studies BA (Hons) International Business - Overview BA (Hons) International Business Programme Progression through the BA (Hons) International Business The Events Management Industry BA (Hons) International Events Management - Overview BA (Hons) International Events Management Programme Open Days and Visits Admissions Requirements How to Apply
2 4 6 8 10 12 14 16 18 20 22 24 25 27
The EBSL International Scholarship Tuition Fees Regent’s College London: A Unique Environment Student Life Accommodation Learning Resources Internexus English Language School Evening Language Classes Information for Disabled Students Careers and Business Relations Alumni Relations Postgraduate Degree Programmes Course Modules
28 30 32 34 36 37 38 39 40 41 42 43 44
2 / European Business School London Prospectus
WELCOME I am delighted to introduce you to the European Business School London (EBSL). Our magnificent location in Regent’s Park, central London, is one of the most desirable of any educational institution in the UK. Our students come from more than 100 countries to enjoy the benefits of a private education in a secure, nurturing setting.
EBSL offers a world-class business education delivered in a truly cosmopolitan, multilingual and dynamic learning environment. Our continuously updated programmes blend formal academic training with direct learning experience to prepare you for an international career. The combination of rigorous academic undergraduate and postgraduate programmes in business and languages, study periods abroad at partner institutions throughout the world and work experience in a variety of company settings combine to provide excellent graduate employment prospects. Global perspective At EBSL the concept of internationalism is embedded across our degree programmes.You will benefit from a strongly global focus to your studies, exploring the many different relationships and influences that affect the changing business environment worldwide. Languages Languages are a key element of our programmes. Many of our graduates speak at least two languages fluently, and you will be encouraged to increase your language skills from a wide range of options, including Arabic, Mandarin Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 3
Opportunities to Study Abroad You will improve both your business and language skills during the Study Period Abroad which is a feature of all our programmes.You will spend up to one year studying abroad, choosing from more than 90 partner institutions in 25 countries worldwide. International student body We also believe in capitalising on the richness and variety of the linguistic, cultural and educational backgrounds of our students.Your skills as a future international business leader will be fostered through formal and informal interaction with students from a wide variety of nationalities, from many different parts of the world. Being part of this highly cosmopolitan community will allow you to practice and refine your linguistic skills, build your understanding of other cultures, and develop an international peer network prior to graduation. We firmly believe that the acceptance of multiple perspectives, resilience and responsible approach that today’s business leaders require, are most effectively fostered through the formal and informal interaction that you will find at EBSL.You will be learning and socialising with students from a wide variety of nationalities, from many different parts of the world.
Staff specialisation Our programmes are delivered by specialist staff from a wide range of cultural, industry and academic backgrounds. This diversity in itself reinforces the international nature of our degrees. A positive and supportive learning environment You will enjoy a close working relationship with academic staff to help maximise your potential. Every student is treated as an individual and receives high levels of personal support from both academic and professional staff. Work experience Classroom study at EBSL is combined with practical opportunity.You will undertake at least 30 weeks of internships as part of your studies, giving you real, hands-on experience in international business organisations. Stunning central London location Our prestigious location in the heart of London, inside the beautiful Regent’s Park, provides easy and convenient access to the whole of London, as well as mainland Europe via the Eurostar. Our campus offers a peaceful and secure environment in which to study and socialise. Heathrow Airport, the largest and busiest airport in the EU, is a mere 30 minutes from the campus.
Future employment opportunities Graduates of EBSL enjoy a very high rate of employment on completing their programmes. Our multi-skilled, resilient and forwardlooking graduates are much sought after by a diverse range of enterprises, including multinational companies and small and medium-sized enterprises. We are very proud of our growing body of influential alumni, many of whom occupy high-profile positions throughout the world, particularly in the fields of banking and finance, marketing and communications, public relations and consultancy. Increasingly, our graduates are setting up their own companies, as well as continuing a well-established trend of working in family business. I am confident that you will find your studies at EBSL intellectually challenging and culturally stimulating. I am also confident that you will enjoy your time here at Regent’s College, and am delighted to welcome you and wish you every success. Professor Toni Hilton Dean Faculty of Business & Management
4 / European Business School London Prospectus
WHAT OUR STUDENTS SAY
Meng-Jiun Lin nts.ac.uk
whatstudentssay@rege Great Opportunity!!!!
road, learn a opportunity to study ab the nts de stu s er off it e as ip with the agency I The programme is uniqu a very strong relationsh ve ha I e. nc rie pe ex rk lcomed language and gain wo I am confident I will be we g kin or tw ne d an rk wo hard Working in industry worked at and due to my part time for them now. rk wo ll sti I as , sis ba t out my back on a permanen d I learnt a great deal ab an ally on ssi ofe pr d an lly na allowed me to grow perso sses. ne ak own strengths and we uth Africa Callan De Villiers/So ent onal Events Managem BA (Hons) Internati
lps you understand from all over the world he Getting to know people turn prepares you for in ich customs, wh and rs iou hav be es, tur cul different g world. fessional life in a globalisin both your private and pro any Andre Georgi/Germ onal Business BA (Hons ) Internati
portunities, London is a place full of op gular basis. It is a which inspires me on a re ays happening. place where things are alw say ‘There is There is never a reason to nothing to do’. en Frida Halltorp/Swed ent onal Events Managem ati ern Int s) on (H BA
ent. and the amazing environm from all over the world, ple peo ir g the etin in me ed d olv oye inv I have enj teachers really interesting modules with The course offers really nt materials. subject and lots of differe ance Angelique Jordan/Fr onal Business BA (Hons) Internati
Regent’s College
London
home ep and leave your st g bi a ch su e ak ire. I The courage to m at employers adm th ill sk a is e ag g youn r people country at such a e mature than othe or m t lo a am I , ay problem think that, in a w to solve any kind of nt ar le ve ha I t t have ha T of my age. of the unknown, bu ed ar sc t no am I ndon all by myself, that ity to explore it. Lo os ri cu l ra tu na of nd t, reflective developed some ki ing an independen m co be of s rm te has shaped me in person. and open-minded
Thanks!
rmany Tim Cholibois/Ge ational Business rn BA (Hons) Inte
ly been Group work has definite nces. We one of the best experie cient, learn not only to be effi e but organised and manage tim others. also adapt and listen to y work This is fundamental in an environment.
De Carvalho Marega Maria Antonia Franco Brazil onal Business BA (Hons) Internati
re than
many Kristian Krengel/Ger nt nal Events Manageme BA (Hons) Internatio
me to gain a The programme helped events industry deeper insight into the ledge in subjects as well as a deeper know g and project such as finance , marketin ters abroad planning. The two semes ledge in subjects helped me to gain know ailable during a that are normally not av ent programme, regular events managem about it, such as a but interesting to learn business simulation.
o from m e m o c s tudent ies EBSL s countr t n e r e ff 100 di
74% 6% 2%
Asia a Americ Nor th
*
e Europ a ic fr A a Americ th u o S
s UK, a
de * Inclu
tudent
total s t 8% of
body
16% 2%
6 / European Business School London Prospectus
THE LANGUAGE OF BUSINESS All undergraduate students at the European Business School London (EBSL) have the opportunity to study languages as a part of their degree. You can study at a variety of levels, including as a complete beginner if you wish, choosing from: Arabic, Mandarin Chinese, French, German, Italian, Japanese, Portuguese, Russian or Spanish.
Arabic is one of the most widely spoken languages in the world, with up to 300 million speakers. It is the dominant language in an area covering the whole of Northern Africa, the Arabian Peninsula and much of the Middle East. Studying Arabic at EBSL will give you the opportunity to spend a year in a country such as Lebanon or Morocco, to gain insights into the cultural, religious and political dimensions of the region, and most importantly into the business domain of the Arabic countries. Chinese is spoken by more people than any other language in the world and China is home to one of the world’s oldest and richest continuous cultures, in addition to being the second-largest economy in the world. Learning Chinese at EBSL will give you the opportunity to study in China at one of our prestigious partner universities, such as Nanjing University or Beijing Language and Cultural University. By the end of your degree, you are likely to have mastered about two thousand Chinese characters and be able to communicate fluently not only in general Chinese but also in business Chinese.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 7
French is one of the official languages of the European Union, the United Nations and Canada, with almost 113 million French speakers worldwide. Studying French at EBSL will give you the opportunity to spend a year at one of our many prestigious partner institutions across the francophone world, not only in countries such as Belgium, Canada, France and Switzerland, but also Lebanon and Morocco. You will gain professional skills in the language and be able to work with confidence in a French-speaking environment. German is the most widely spoken language in the European Union, with almost 100 million speakers. Great thinkers, writers and artists such as Nietzsche, Goethe, Grass and Mozart spoke and wrote in German. Learning the language at EBSL will give you the opportunity to spend time in Austria, Switzerland or Germany, the world’s largest exporter and home to many international corporations. Four of the world’s 10 most innovative companies are located in this country, which also hosts two-thirds of the world’s leading international trade fairs. Italian means business, as well as language and culture. Studying Italian at EBSL will give you the opportunity to spend time in cities such as Milan or Rome and learn about the golden business opportunities that Italy has to offer as the eighth-largest economy in the world and the third largest in the Eurozone. Key industries are varied and diverse, and include fashion, design, the automotive industry and, of course, food and catering. Italy is also an attractive destination for tourism and business events.
Japanese is the native tongue of the world’s third-largest economy and widely spoken as a second language around the Pacific Rim. Japan is an economic as well as an intellectual power house, with 19 Nobel Prize laureates and an extremely rich culture, history and natural beauty. If you study the language at EBSL, you will have the opportunity to spend a year in Japan at one of our five par tners in the major cities of Sapporo, Tokyo, Nagoya, Osaka and Fukuoka, and learn about the country’s exciting business and social culture. Portuguese is spoken by over 230 million people, with almost a third of them living in Brazil, one of the fastest-growing economies in the world. Portuguese is also a lingua franca in parts of Africa, so by studying it at EBSL you will be able to experience the culture and business practices of a language spread across different continents. You can spend your year abroad in Portugal and Brazil and by the end of your studies you should be able to feel comfortable working - and maybe even living - in a Portuguesespeaking environment.
Russian is the native language of almost 160 million people and is understood across Eastern Europe and the central Asian republics. As part of your course at EBSL you will spend time in Moscow or St Petersburg, experiencing life in a country that has become open to the world and is quickly integrating with the global economy. Due to the size of Russia and its natural resources, the Russian market is of great interest to foreign businessmen and many multinational companies have important bases there. Spanish is the world’s second-largest international language, with nearly 500 million speakers in more than 20 countries. From the increasing number of Spanish speakers in the US to the numerous trade agreements present in Latin America, the Spanish language is a key instrument for commercial exchanges. When studying Spanish at EBSL, you will be able to choose from our prestigious partners in both Spain and Latin America, in order to spend a year among the different cultures of Spanish-speaking countries.
It is valuable to improve language skills when learning about business. I chose international business with Spanish because I felt it gave me a well-balanced formation, and I liked the fact that I could learn a new language. I also think that along with generating business skills, part of the undergraduate experience is to create new friendships. At RCL, close to all students come from foreign countries, which makes the campus very diverse and interesting. Matteo Lanzetta/Italy BA (Hons) International Business
8 / European Business School London Prospectus
STUDY ABROAD Studying abroad is a part of the European Business School London (EBSL) learning experience that our students most look forward to. You will have an exciting choice of destinations for the two Study Periods Abroad (SPA) in Semesters 4 and 5. EBSL has carefully selected over 90 study-abroad partner institutions, based on their academic excellence and the demand from students. These institutions are located in 25 countries across the globe. For the full range of choices available, please see our website.
Employers are keen to recruit from EBSL because of the value study abroad adds to our degree programmes, enabling our students to easily adapt to diverse academic and cultural environments and to become flexible and experienced business professionals.
Studying abroad offers you the opportunity to reach a commanding level of fluency in your chosen language(s) and to study specialist options that will take you closer towards your chosen career.
The SPA is a highly demanding experience, and you will need to be well prepared before you go. To be eligible, you must have successfully completed all the core modules of your degree at Level 4 and Level 5. This includes all relevant language courses.
During your SPA, you will attend selected academic courses alongside students who are native speakers of the language and, in most cases, you will take the same examinations as they do. There is no question that you will come back a different person. Study abroad is a stimulating experience and highly prized by employers.
Your choice of location for your SPA will be based on the language(s) you are specialising in, as well as on a close match between the specialist expertise of the host institution and your own developing career plan. The International Partnerships Office and SPA advisers offer personal guidance to ensure that you select the most appropriate partner institution.
I have gained very good French language skills and an understanding of the differences between European cultures. Going to live in a French-speaking environment for a year after only having studied the language for three semesters seemed daunting at first, but turned out to be the experience of a lifetime. Charlotte Brodtkorb/Germany BA (Hons) International Events Management
EBSL participates in the LLP-Erasmus programme and in the European Credit Transfer System. The School holds the Erasmus University Charter, awarded in 2003 by the European Commission, and is now a holder of the Extended Erasmus University charter. Applications from External Students We welcome applications from Study Abroad and Exchange students (including Erasmus students) who wish to study at EBSL for one or two semesters as part of their degree. To apply, you must have completed at least one full year of your undergraduate programme before coming to EBSL. You can apply for either the autumn (September) or spring (February) intake. You must ensure that you secure approval from your home institution to study here, and for all the modules you plan to take at EBSL. Please contact the Inbound Unit of the International Partnerships Office for more information. Tel +44 (0)20 7487 7518 Email inbound@regents.ac.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 9
STUDY ABROAD PARTNER INSTITUTIONS Argentina Buenos Aires Universidad Argentina de la Empresa Universidad de San Andrés Universidad del CEMA Universidad Torcuato Di Tella
Ecole Supérieure du Commerce Extérieur ISC Paris School of Management Dauphine Université Paris Pôle ESG Rennes ESC Rennes School of Business
Australia Brisbane Queensland University of Technology Melbourne Deakin University Sydney University of Technology Sydney
Germany Berlin EBC Hochschule Dortmund / Frankfurt / Hamburg / München ISM International School of Management Ingolstadt Katholische Universität Eichstätt-Ingolstadt Munich Munich Business School Reutlingen Hochschule Reutlingen Witten Universität Witten/Herdecke Vallendar WHU – Otto Beisheim School of Management
Austria Linz Johannes Kepler Universität Linz Belgium Brussels Solvay Brussels School of Economics and Management Brazil São Paulo Fundação Getulio Vargas Canada Montreal Concordia University Université du Québec a Montréal Laval Université Laval Chile Viña del Mar Universidad Adolfo Ibáñez Santiago Pontificia Universidad Católica de Chile China Beijing Beijing Language and Culture University Tsinghua University Nanjing Nanjing University Hangzhou Zhejiang Gongshang University Shangdong Qingdao University Denmark Copenhagen Copenhagen Business School France Aix-en-Provence IAE Aix Graduate School of Management Lille EDHEC Business School Lille - ESPEME Nice EDHEC Business School Nice - ESPEME Université Nice Sophia Antipolis Paris European Business School Paris
Italy Bologna Università di Bologna Florence Università degli Studi di Firenze Milan Università Cattolica del Sacro Cuore Pavia Università di Pavia Rome Roma Tre Università degli Studi Rome Sapienza Università di Roma Venice Università Ca’ Foscari Venezia Japan Nagoya Nanzan University Osaka Otemon Gakuin University Tokyo Aoyama Gakuin University Fukuoka Seinan Gakuin University Sapporo Hokusei Gakuen University Korea Seoul Korea University Lebanon Beirut Saint Joseph University Beirut Mexico Guadalajara Tecnológico de Monterrey Morocco Casablanca HEM Business School
Peru Lima Universidad del Pacifico Portugal Lisbon ISCTE Business School – University Institute of Lisbon Universidade Católica Portuguesa Russia Moscow Plekhanov Russian University of Economics Lomonosov Moscow State University St. Petersburg St. Petersburg State University Spain Barcelona Universitat Autónoma de Barcelona Universitat de Barcelona Universitat Pompeu Fabra Cádiz Universidad de Cádiz Madrid Colegio Universitario de Estudios Financieros EBS Madrid Universidad Antonio de Nebrija Universidad Autónoma de Madrid Universidad Francisco de Vitoria CEU Universidad San Pablo Universidad Complutense de Madrid San Sebastián Universidad de Deusto Toledo Universidad de Castilla la Mancha Valencia Universitat de Valencia Universidad Católica de Valencia Vigo Escuela de Negocios Nova Caixa Galicia Switzerland Zurich ZHAW School of Management and Law Geneva Haute Ecole de Gestion de Geneve Uruguay Montevideo Universidad Católica del Uruguay USA California Alliant International University Boston Suffolk University Honolulu Hawaii Pacific University Jacksonville University of North Florida New York Pace University Parsons, The New School for Design, The New School New Jersey Monmouth University San Francisco San Francisco State University
10 / European Business School London Prospectus
BUSINESS FOUNDATION STUDIES The BA (Hons) International Business and BA (Hons) International Events Management with Integrated Foundation is a four-year programme, designed for students whose present qualifications do not permit direct entry to the first year of BA (Hons) studies. The programme is divided into one year of foundation-level studies and three and a half years of study at BA (Hons) level.
What are the aims of the course? The Integrated Foundation aims to prepare you for entry into higher education, ensuring you possess the necessary knowledge, values, skills and competencies to undertake study at BA (Hons) level. The programme is carefully designed to focus on the academic areas most useful to your future studies. We place great emphasis on encouraging you to reflect on your learning and to be increasingly self-motivated and self-critical. Assignments and examinations become progressively more challenging and demanding throughout the course. The BA (Hons) International Business and BA (Hons) International Events Management with Integrated Foundation begins each year in January and September.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 11
Progression Successful completion of the year of foundation-level studies guarantees progression to degree-level study at the European Business School London (EBSL).You can progress to the BA (Hons) International Business or the BA (Hons) International Events Management. Alternatively, you can choose to progress to the BA (Hons) Global Management with pathways degree at Regent’s Business School London (RBSL). Undergraduate degrees at EBSL are three and a half years in length. This means that if you choose to continue your study at EBSL, the total study time will be four and a half years. Undergraduate degrees at RBSL are three years in length, so the total study time will be four years. For more information on RBSL, see page 33.
Course outline The Integrated Foundation consists of 10 business modules, taken over two semesters. Semester 1 ÌÌ Business Study Skills ÌÌ Foundations of Economics ÌÌ Foundations of International Relations ÌÌ Foundations of International Events Management OR ÌÌ Foundations of Language and Culture ÌÌ Mathematical and Quantitative Techniques in Business
Fast-track route We offer a fast-track route within the Integrated Foundation, which allows you to complete the foundation-level studies in just one semester. If you achieve a minimum 60% average across the marks for all your firstsemester modules, you may progress onto the BA (Hons) International Business, BA (Hons) International Events Management or BA (Hons) Global Management with pathways without taking the second semester of the foundation-level studies.
Semester 2 ÌÌ Foundations of Finance and Accounting ÌÌ Foundations of Marketing ÌÌ Foundations of Operations Management ÌÌ Identity and Culture ÌÌ People, Environment and Business
You must also demonstrate an International English Language Testing System (IELTS) proficiency level of 6.5 (tested internally) in order to progress to either the BA (Hons) International Business or BA (Hons) International Events Management.
Please note: some students may be required to complete a module in English language study.
Should you wish to progress to the BA (Hons) Global Management with pathways, you will need to demonstrate an IELTS proficiency level of 6 (tested internally).
For module descriptions, please see page 44 onwards.
12 / European Business School London Prospectus
BA (HONS) INTERNATIONAL BUSINESS - OVERVIEW The complex and fast-moving world of international business offers many challenges and opportunities. It requires a workforce equipped to meet the strategic and operational demands of an increasingly global environment. Today’s business leaders face crucial issues such as the crisis in world finance, questions of ethics and corporate responsibility, and the impact of scarce resources and climate change. Global managers need an education that gives them the broadest view of the complexities of the world in which they operate, both now and in the future.
What does the degree offer? Internationalism, innovation and employability are the key themes of the BA (Hons) International Business (BAIB). You will develop a broad base of core business, management, intercultural and language skills which will equip you as the leaders, strategists and decision makers of the future. The study of languages is a very important feature of the degree.You will take either one or two languages, and spend two semesters at one of our many partner institutions around the world. In addition, significant periods of work experience during your studies will challenge you to test your learning in a variety of real-world business and cultural settings. Choice and self-determination are important aspects of the BAIB. In addition to your core studies, you will choose from a wide range of courses to complete your degree, according to your interests and aptitudes.You also have the option to complete a major in one of eight areas. This programme will give you an international and cross-cultural view of the business world, and enable you to develop the skills and approach to lead people in a complex and changing environment.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 13
International Languages Languages and cross-cultural understanding are key elements of the programme (see page 6). Throughout the degree, you will study one or two languages from a portfolio of nine: Arabic, Mandarin Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish. Languages are taught with a marked focus on professional communication skills, which prepares you to succeed in your Study Period Abroad and beyond. Study Period Abroad All students undertake a Study Period Abroad (SPA) in Semesters 4 and 5*. Your destination will depend on the languages you are studying. We offer a choice of more than 90 partner institutions around the world, each with a distinctive set of strengths and special elective modules to offer you. The College’s International Partnerships Office will support you before, during and after your SPA (see page 8). Work Experience Work placements are an integral part of the degree programme, and all students are required to complete 30 weeks of work experience alongside their studies. This experience provides practical enrichment of your learning, is highly valued by potential employers and will significantly enhance your career prospects after graduation. The College’s Careers and Business Relations department will offer you guidance in finding suitable internships, with support throughout your placement (see page 41).
*See also Placement Learning Project, page 15
How will I learn? You will be taught by highly experienced staff with backgrounds in all areas of business and management, including finance, economics, accounting, management, information systems strategy and marketing. Teaching methods include lectures, seminars and IT lab sessions. In the main you will be taught in small class groups of up to 25 students, and no more than 12 for language subjects. The small class sizes enable us to offer you individual support in your learning. We continually emphasise the practical application of academic learning. You will explore real-world case studies, visit different organisations and hear from regular guest lecturers, offering new perspectives from industry and academia. As you progress through the levels of the programme, the emphasis shifts from learning to analysis and critical appraisal of the subject matter, reflecting your academic and personal development. Assessment methods include tests, quizzes, exams, case studies, essays, projects and presentations, all of which will enable you to amass credits and marks that contribute to your final degree classification. What skills will I gain? ÌÌ The business, linguistic and intercultural skills essential for leading and managing people in different cultural and linguistic contexts ÌÌ An in-depth understanding of different societies from social, political, economic and cultural perspectives ÌÌ A range of transferable skills, including creativity, problem solving, critical
thinking and effective communication ÌÌ A sense of responsibility towards others and society at large ÌÌ A spirit of innovation and enterprise ÌÌ An educational experience that equips you with lifelong learning skills What are my future opportunities? The diverse nature of the BAIB programme will prepare you for a career as a leader, manager, strategist or entrepreneur in many different sectors and in small, large, multinational or family-run businesses. All areas of the international business sector will be open to you, including management, finance, strategy, IT, corporate governance, retail, human resources and marketing. There are opportunities in the banking sector, investment banking and the financial departments of major multinational corporations. IT is another growth area needing managers to harness the ever-expanding evolution of ‘big data’ and business analytics. BAIB graduates can expect to find exciting roles in marketing research, brand management or advertising in large organisations or agencies. Business strategy is another area which draws on many disciplines, and provides a springboard into the challenging world of management consultancy. Your academic training will also provide you with the knowledge and skills to continue your studies at a higher level in business administration and related areas, or multidisciplinary areas involving business, management, languages and intercultural studies.
14 / European Business School London Prospectus
THE BA (HONS) INTERNATIONAL BUSINESS PROGRAMME The BA (Hons) International Business is a full-time programme which takes place over three and a half years, divided into seven semesters. There are two intakes each year, so you can enrol on the programme to start either in autumn (September) or spring (January).
The BA (Hons) International Business is structured in three main parts: ÌÌ In Semesters 1, 2 and 3 you will study entirely at EBSL ÌÌ Semesters 4 and 5 are spent away from the College on your Study Period Abroad (SPA) ÌÌ In Semesters 6 and 7 you will return to EBSL to complete your degree What will I study? The programme is composed of a range of individual courses, known as modules. All students study a solid base of core business modules, on top of which you will choose from a broad selection of elective modules. Successful completion of each module will earn you credits towards your degree. In the first three semesters, you will study a range of modules to build broad business knowledge, plus one or two language modules. You will also choose from a range of elective modules that allow you to further diversify your learning. The programme culminates in a major business dissertation.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 15
Semester 1 ÌÌ Financial Reporting ÌÌ Information Technology for Business ÌÌ International Business Environment ÌÌ International Perspectives in Employment ÌÌ One language module and one elective module OR ÌÌ Two language modules Semester 2 ÌÌ Management Accounting ÌÌ Managerial Economics ÌÌ Understanding Business Data ÌÌ One language module and two elective modules OR ÌÌ Two language modules and one elective module Please note: some students may be required to complete a module in English language study. Semester 3 ÌÌ Macroeconomic Analysis: A Basis for International Comparison ÌÌ Principles of International Human Resource Management ÌÌ Principles of Marketing ÌÌ One language module and two elective modules OR ÌÌ Two language modules and one elective module
Semester 4 ÌÌ Study Period Abroad linked to your primary language study Semester 5 ÌÌ Study Period Abroad linked to your primary language study OR ÌÌ Study Period Abroad linked to your secondary language study OR ÌÌ Placement Learning Project (see below) During your Study Period Abroad you will take specialist elective modules at your host institution. Semester 6 ÌÌ Business Strategy ÌÌ International Business ÌÌ One language module and one elective module OR ÌÌ Two language modules ÌÌ Business Dissertation (continues in semester 7) Semester 7 ÌÌ One language module and three elective modules OR ÌÌ Two language modules and two elective modules ÌÌ Business Dissertation Elective modules In addition to the core business modules, you will choose from a range of elective modules (see page 17). For module descriptions, see page 44 onwards.
Studying for a major To complete your degree, you can freely select from the wide range of elective modules available at all levels.You also have the option to specialise by declaring a major in your chosen area of expertise. The majors available are: ÌÌ Economics ÌÌ Entrepreneurial Management ÌÌ Finance ÌÌ Human Resource Management ÌÌ Information Systems ÌÌ Law ÌÌ Management (general) ÌÌ Marketing To complete a major, as a minimum, you will complete one relevant elective module at Level 2, and two relevant elective modules at Level 3. The Business Dissertation in Semesters 6 and 7 must also be in your chosen area of study. Please note: each major is offered subject to student demand and staff availability. EBSL reserves the right to withdraw major options without notice. Placement Learning Project In Semester 5 you have the option to embark on a 16 to 20-week Placement Learning Project, replacing one of the study periods abroad. This will involve working in a host organisation as an intern and team member, offering you the opportunity to gain major experience of a realworld working environment. To complete the module, you will submit a report, analysing the organisation and reflecting on your experiences working there. Please note: the PLP is undertaken in addition to the 30 weeks of work experience.
16 / European Business School London Prospectus
PROGRESSION THROUGH THE BA (HONS) INTERNATIONAL BUSINESS LEVEL 1 / SEMESTER 1 Four core modules
and
One language and one elective
or
Two languages
or
Two languages and one elective
or
Two languages and one elective
or
Placement Learning Project
or
Two languages
or
Two languages and two electives
LEVEL 1 / SEMESTER 2 Three core modules
and
One language and two electives
LEVEL 2 / SEMESTER 3 and
30 weeks of work experience
Three core modules
One language and two electives
LEVEL 2 / SEMESTER 4 Study Period Abroad language 1
LEVEL 2 / SEMESTER 5 Study Period Abroad language 1
or
Study Period Abroad language 2
LEVEL 3 / SEMESTER 6 Two core modules Business Dissertation
and
One language and one elective
LEVEL 3 / SEMESTER 7 Business Dissertation
and
One language and three electives
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 17
ELECTIVE MODULES FOR THE BA (HONS) INTERNATIONAL BUSINESS Semesters 1 and 2 ÌÌ Communication Across Cultures ÌÌ Information Modelling and Database Design ÌÌ Introduction to Financial Markets ÌÌ Introduction to Global Political Economy ÌÌ Introduction to Writing for the Media ÌÌ Media Technology for Business ÌÌ Principles of Law ÌÌ Project Management and IT skills ÌÌ Web Design Semester 3 ÌÌ Advertising and the Media in the Marketing Environment ÌÌ Branding ÌÌ Collecting and Using Business Data ÌÌ Decision Support Systems ÌÌ Environmental Sustainability for Managers ÌÌ Financial Accounting II ÌÌ Global Banking
ÌÌ Human-Computer Interaction in Business Contexts ÌÌ Information Management ÌÌ Law and the Corporation ÌÌ Law and the Individual ÌÌ Market Research ÌÌ Placement Learning Project ÌÌ Principles of Financial Management ÌÌ Principles of Global Political Economy ÌÌ Quantitative Methods for Finance and Investments ÌÌ Sustainability-Led Marketing ÌÌ Understanding Cross-Cultural Issues in the Contemporary World Semesters 6 and 7 ÌÌ Aesthetic Enterprise ÌÌ Applied Project Management for IT Projects ÌÌ Business Forecasting ÌÌ Business Intelligence ÌÌ Business, Management and Society
ÌÌ Consumer Behaviour ÌÌ Cross-Cultural Perspectives in Management ÌÌ Design Compliance ÌÌ European Law ÌÌ Financial Media and Communications ÌÌ Financial Risk Management ÌÌ Global Human Resource Management ÌÌ Individualised Learning Project ÌÌ Innovation for Sustainable Global Enterprise ÌÌ Integrated Marketing Communications ÌÌ International Economics ÌÌ International Law ÌÌ International Marketing ÌÌ Internet and Direct Marketing ÌÌ Islamic Finance ÌÌ Issues in Corporate Finance ÌÌ Issues in Global Political Economy ÌÌ Knowledge Ecology and Sustainability ÌÌ Luxury Brand Management and International Events ÌÌ Managing the Global Supply Chain ÌÌ Mergers and Acquisitions ÌÌ Multinational Financial Management ÌÌ Operations Management ÌÌ Organisational Behaviour ÌÌ People, Sustainability and SMEs ÌÌ Personality and Business Psychology ÌÌ Planning a New Venture ÌÌ Public Relations ÌÌ Services Marketing ÌÌ Sustainability in Practice ÌÌ The Application of Artificial Intelligence in Business ÌÌ The Business and Management of Small and Medium Enterprises ÌÌ The Business of Culture: Britain and the Heritage Industry For module descriptions, see page 44 onwards.
18 / European Business School London Prospectus
THE EVENTS MANAGEMENT INDUSTRY The events industry has grown significantly over the past decade and is as diverse as it is large. Contributing ÂŁ36 billion annually to the UK economy, the industry is set to become increasingly important in years to come. Due to the growth of the sector, events management is now a specialist field of study. It features the delivery of many kinds of events of varying size and complexity, and draws on the skills and personalities of a wide range of people, offering a variety of stimulating and rewarding careers.
All events have to be planned, organised and managed. They can range from small, bespoke private functions such as weddings to largescale exhibitions, festivals, sports tournaments, concerts and world events such as the Olympic Games. Hosting large-scale, high-profile events is a strategy often pursued by many international destinations to stimulate urban and social regeneration. Many of these larger events have a truly international dimension with international delegates, logistics, marketing and multiple locations. The return on investment that organisations demand for hosting events is a key consideration for modern-day event managers, together with the increasing role of technology, and issues such as sustainability and professional ethics within the industry. The BA (Hons) International Events Management programme provides a coherent and well-structured education to ensure that graduates are able to take full benefit of exciting careers in sporting, cultural, arts and entertainment business sectors. John Harrison / Head of Department of Marketing, Strategy & Law
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 19
What roles are there? Event managers are in effect the project managers for a specific event and oversee the whole process to ensure the event meets the client’s brief and budget. A more creative role may be undertaken by the creative director or team, who develop themes and specific ideas to brand the event and make it memorable. Production and technical staff are involved in setting up stages and arenas. There are also health and safety and licensing specialists, marketing and PR officers, and a small army of front-ofhouse events staff and supervisors. Events managers often find themselves undertaking many of the roles mentioned above, particularly if they are employed by a smaller firm specialising in bespoke events. However in a large, multinational organisation, you are more likely to become a specialist in a particular area. The BA (Hons) International Events Management provides an insight into this highly dynamic sector and ensures that you have a wide range of choice in the direction of your career.
Events Management is an exciting career and opportunities can be found in all types of businesses. From corporate events to festivals, it is hard to think of a business that does not engage in some form of event. Andrew Kirby / BAIEM Programme Director
20 / European Business School London Prospectus
THE BA (HONS) INTERNATIONAL EVENTS MANAGEMENT - OVERVIEW International events management is a fast-growing sector of the global marketing industry. Event managers need skills in handling people, projects and budgets, often across international boundaries. They must be able to produce creative solutions under pressure, and engage with different specialists in planning and executing a wide range of events. In a highly competitive marketplace, only the strongest of individuals with a breadth of skills achieve long-term success.
What does the degree offer? The BA (Hons) International Events Management aims to equip students with the fundamental business skills in finance, law, human resources and marketing that are relevant to the international events industry. You will join an academically rigorous programme which takes an analytical view of the industry, its history and future development. It will equip you with essential knowledge and skills for all stages in the events management process, from conceptualising and planning projects, through venue selection, budgeting and marketing, to design, staging, and operations management. The international theme is underpinned by the optional study of a language and at least one semester of study abroad. The international and practical focus, combined with a solid academic grounding, will enhance your employability in whichever area of the industry you wish to enter. International Languages You have the option to study an international language from a portfolio of nine: Arabic, Mandarin Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish. Languages are taught with a marked focus on professional communication skills, which prepares you to succeed in your Study Period Abroad and beyond.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 21
Study Period Abroad All students undertake a Study Period Abroad (SPA) in Semesters 4 and 5*.Your destination will depend on the language you are studying (although if you are not taking a language, your SPA will be in English). We offer a choice of more than 90 partner institutions around the world, each with a distinctive set of strengths and special elective modules to offer you. The College’s International Partnerships Office will support you before, during and after your SPA (see page 8). Work Experience Work placements are an integral part of the degree programme, and all students are required to complete 30 weeks of work experience alongside their studies. This experience provides practical enrichment of your learning, is highly valued by potential employers and will significantly enhance your career prospects after graduation.The College’s Careers and Business Relations department will offer you guidance in finding suitable internships, with support throughout your placement (see page 41). How will I learn? You will be taught by staff who offer both academic and industry experience from a wide range of backgrounds, including event management agencies, advertising, blue-chip companies and tourism. Many have lived and worked in a range of international destinations and can bring a truly global perspective to discussions. Teaching methods are varied, and include lectures, seminars and practical tasks. Lecture sizes vary, but in the main you will be taught in small class groups of up to 25 students, and no more than 12 for language subjects. The small class *See also Placement Learning Project, page 23
The events programme has inspired me to expand my knowledge of marketing beyond physical events. The work experience allowed me to apply previously learned knowledge to a real situation and take responsibility for my actions. The teachers are very friendly and their professional experience really helps to bring the theory to life. The students have a lot of world knowledge and it’s great to be able to network with them. Alexander Jordan/UK/BA (Hons) International Events Management
sizes enable us to offer you individual support in your learning. There is continuing emphasis on developing practical, work-based skills. You will explore industry case studies, visit different organisations and hear from regular guest lecturers, offering new perspectives from industry and academia. Organising live events, both on and off campus, forms a significant part of the course. As you progress through the levels of the programme, the emphasis shifts from learning to analysis and critical appraisal of the subject matter, reflecting your academic and personal development. Assessment methods include tests, quizzes, exams, case studies, essays, projects and presentations on an individual and group basis, all of which will enable you to amass credits and marks that contribute to your final degree classification. What skills will I gain? ÌÌ An understanding of the role of the international events industry in modern-day commerce ÌÌ The ability to apply essential business knowledge in economics, finance, human resources and law to the organisation of events ÌÌ The key strengths required by international event managers including strong communication, organisational and marketing abilities ÌÌ An appreciation of the strategic use of events by many different organisations, their advantages, disadvantages and opportunity costs
ÌÌ A perspective on the future development of the industry, the key issues and challenges, and your role within it ÌÌ An educational experience that equips you with lifelong learning skills What are my future opportunities? Your career prospects will be significantly enhanced by the multidisciplinary nature of your studies and understanding of different cultures. Practical experiences such as studying abroad and work placements will give you a crucial advantage in the eyes of future employers. The networks you build with your peers on the programme will also continue to benefit you well after graduation day. Graduates of the programme have progressed into a wide variety of employment within the international events industry including creating and managing events for fashion, music and sporting organisations, and high-profile retail and consumer brands. Our graduates also go on to build careers in international hospitality, travel and tourism. Other potential careers open to you include roles as account managers, marketing managers and small business owners.
22 / European Business School London Prospectus
THE BA (HONS) INTERNATIONAL EVENTS MANAGEMENT PROGRAMME The BA (Hons) International Events Management is a full-time programme which takes place over three and a half years, divided into seven semesters. There are two intakes each year, so you can enrol on the programme to start either in autumn (September) or spring (January).
The BA (Hons) International Events Management is structured into four themes: Event Operations This provides the central and unifying core of the programme and concentrates on exploring the events management industry and the range of approaches to service operations and management Business and Management This theme complements the events operations theme by providing the opportunity for you to gain knowledge and understanding of the essential business functions of marketing, human resource management and finance Optional Languages The languages theme places the degree in the international realm by exposing you to other languages and cultures through foreign language study and a complementary period of study abroad. Special Studies for Events Managers Through a range of elective modules, the special studies for events managers theme offers you the opportunity to either extend your main studies in greater depth, or to explore more specialised studies related to your potential career destination.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 23
What will I study? The programme is composed of a range of individual courses, known as modules. All students study a solid base of core business modules, on top of which you will choose from a broad selection of elective modules. Successful completion of each module will earn you credits towards your degree. In the first year, you will concentrate on developing an initial understanding of the industry, followed by greater focus and investigation of different aspects and their relation to consumers, organisations, cities and countries. You will study a range of modules to build broad knowledge of business and the events management industry. You will also choose from a range of elective modules that allow you to further diversify your learning. The programme culminates in a major international events management dissertation. Semester 1 ÌÌ Financial and Management Accounting ÌÌ Introduction to the Events Planning Industry ÌÌ Professional Skills Development ÌÌ Project Management and IT Skills ÌÌ One language module OR ÌÌ One elective module Semester 2 ÌÌ Events Operations Project Planning ÌÌ Economics of Tourism & Events ÌÌ Introduction to Comparative Law ÌÌ One language module OR ÌÌ One elective module ÌÌ Second elective module
Elective modules (Semesters 1 and 2): ÌÌ Introduction to Global Political Economy ÌÌ Introduction to International Organisational Behaviour ÌÌ Introduction to Writing for the Media ÌÌ Media Technology for Events Please note: some students may be required to complete a module in English language study. Semester 3 ÌÌ International Destination Management ÌÌ International Events Marketing ÌÌ Managing Human Resources ÌÌ Risk Management for Events ÌÌ One language module OR ÌÌ One elective module Elective modules (Semester 3): ÌÌ Culture and Tourism ÌÌ Food and Society ÌÌ Integrated Marketing Communication for Events Semester 4 ÌÌ Study Period Abroad Semester 5 ÌÌ Study Period Abroad OR ÌÌ Placement Learning Project During your Study Period Abroad you will take specialist elective modules at your host institution. Semester 6 ÌÌ Business Strategy in Events ÌÌ Strategic Communication in International Events Management ÌÌ One language module OR ÌÌ One elective module ÌÌ Second elective module ÌÌ International Events Management Dissertation (continues in Semester 7)
Semester 7 ÌÌ Contemporary Issues in International Events Management ÌÌ One language module OR ÌÌ One elective module ÌÌ Second elective module ÌÌ International Events Management Dissertation Elective modules (Semesters 6 and 7): ÌÌ Cross-Cultural Perspectives in Business ÌÌ Design in International Events Management ÌÌ Enterprise Planning ÌÌ Luxury Brand Management and International Events ÌÌ Modern Gastronomy ÌÌ Services Marketing For module descriptions, see page 44 onwards. Placement Learning Project In Semester 5 you have the option to embark on a 16 to 20-week Placement Learning Project, replacing one of the study periods abroad.This will involve working in a host organisation as an intern and team member, offering you the opportunity to gain major experience of a real-world working environment. To complete the module, you will submit a report, analysing the organisation and reflecting on your experiences working there. Please note: the PLP is undertaken in addition to the 30 weeks of work experience.
24 / European Business School London Prospectus
OPEN DAYS AND VISITS Explore our beautiful campus and extensive facilities at one of our informative undergraduate open days. Alternatively, we would be delighted to welcome you to the campus for a personal consultation and guided tour. Open days are held on the first Tuesday of each month (excluding January and September) as well as three Saturdays a year. They offer an excellent opportunity for you to learn more about what we have to offer. Each open day consists of: ÌÌ Talks by senior staff outlining our undergraduate courses ÌÌ A campus tour ÌÌ An informal buffet lunch ÌÌ An opportunity to meet and chat with students and academic staff International visits Alternatively, if you do not live in the UK, why not contact us to find out if we will be visiting your country or school this year? We regularly take part in education fairs all over the world, giving you the chance to find out more about our courses and talk to a member of staff about studying in London. Personal visits If you are unable to attend an open day, we welcome personal visitors to our campus. We are available Monday to Friday, 09:00-17:00, to see you for a personal academic consultation and guided tour of the campus. Please contact us in advance to arrange an appointment. Postgraduate study If you would like to find out more about postgraduate study and facilities at the College, please contact us to book a personal visit. Or you may like to attend a drop-in session, held every Friday 15:00-16:00 (except when the College is closed). We also offer open evenings - please check our website for dates. Disability information If you have any special requirements for your visit, please notify the External Relations Department in advance, so that necessary arrangements can be made.
As a student at RCL you end up spending many hours on campus. Whether you are revising for an exam or having coffee with a few friends, it’s always a pleasure to be here.The environment is friendly and the student life is very enjoyable. Mario Lanzetta/Italy BA (Hons ) International Business
Open Days 2013 Tuesday 5 Tuesday 5 Saturday 16 Tuesday 2 Tuesday 7 Tuesday 4 Tuesday 2 Tuesday 6 Saturday 17 Tuesday 1 Tuesday 5 Saturday 16 Tuesday 3
February March March April May June July August August October November November December
If you wish to attend an open day or to arrange a personal visit, please contact our External Relations Department. Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email exrel@regents.ac.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 25
ADMISSIONS REQUIREMENTS Our decision to offer you a place on your chosen programme is guided by our mission to educate future leading managers. Our students come from many backgrounds, but they all share a combination of academic ability with an enthusiasm for new challenges. We invite applications from students who can demonstrate that they have the motivation and potential to succeed in an international business or international events management career, and a level of personal maturity and self-direction consistent with the demands of a competitive programme.
BA (Hons) International Business and BA (Hons) International Events Management with Integrated Foundation We require a minimum of five passes at GCSE/IGCSE level at grade C or above, including English and Maths. Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre will be accepted. If you are unsure as to the comparability of your qualification, please contact us for advice. BA (Hons) International Business and BA (Hons) International Events Management We require a minimum of three passes at GCE A-level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. We also accept the following equivalent qualifications: ÌÌ Five Scottish Highers ÌÌ Five Irish Leaving Certificates ÌÌ International Baccalaureate Full Diploma ÌÌ French Baccalaureate ÌÌ German Abitur ÌÌ Italian Maturita ÌÌ US High School Diploma with three APs at grade 3 or two APs at grade 4 ÌÌ Swedish Slutbetyg We also accept other equivalent qualifications as recommended by the National Academic Recognition Information Centre. For a full list, see our website or contact us for further advice. Please note, if you are applying with a 12-year high school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete the one-year Integrated Foundation before progressing to your chosen BA (Hons) degree course. Transfer of credits for BA (Hons) applicants If you have already participated in degree-level education, you may be able to transfer some of your credits towards a course at EBSL. We recognise Advanced Prior Learning (APL), which may make it possible for you to begin your studies at a more advanced level within the programme. This is at the discretion of EBSL.
26 / European Business School London Prospectus
Any applicant being considered for APL will be required to have equivalent qualifications from another university that meet the learning outcomes of the EBSL undergraduate degree programme. A key criterion for the acceptance of APL qualifications will be the similarity of the learning outcomes between the two programmes, so that the exemptions can be matched specifically to particular modules within the EBSL undergraduate degree programme. To apply for transfer of credit, you must provide detailed descriptions (certified English translations where necessary) of any courses taken, and transcripts of relevant grades. Transfer of credit will only be assessed before entry. Please note: all transfer students must complete at least three semesters at EBSL, and transfer into the final year of the degree programme is not possible. All credit transfer is subject to a language test in your chosen foreign language(s). Your level of foreign language skills will determine the level at which you can enter the programme. Languages English is the language of instruction at EBSL, but it is not a language option. Of the nine languages offered at EBSL (see page 6) you cannot study your native language. In addition, the programme does not allow students to take more than one language at beginner level. Language Testing At registration, if you are a non-beginner language student you will be required to take a diagnostic test in your chosen language. The results of this test will determine which language class you will be placed in. EBSL reserves the right to make changes to your degree choice based on the result of this test. The Admissions Office will require originals or certified documents of all your qualifications on registration day. All non-English documents must be accompanied by an original official certified/notarised English translation. English Language Requirements* If your native language is not English we will require evidence of your English proficiency. We accept the following qualifications (minimum required grades are indicated):
BA (Hons) International Business and BA (Hons) International Events Management with Integrated Foundation ÌÌ Cambridge Certificate in Advanced English, grade C ÌÌ GCSE/IGCSE English, grade C ÌÌ IB Diploma English Standard or Higher Level, grade 5 in A1 or A2 ÌÌ IELTS (International English Language Testing System) with an overall score of 5.5 ÌÌ TOEFL (Test of English as a Foreign Language) score of 535 (paper-based test), 203 (computer-based test) or 74 (internet-based test) ÌÌ PTE Academic (Pearson Test of English) with 46 points overall BA (Hons) International Business and BA (Hons) International Events Management ÌÌ Cambridge Certificate in Advanced English, grade C ÌÌ GCSE/IGCSE English, grade C ÌÌ IB Diploma English Standard or Higher Level, grade 5 in A1 or A2 ÌÌ IELTS (International English Language Testing System) with an overall score of 6.5 ÌÌ TOEFL (Test of English as a Foreign Language) score of 577 (paper-based test), 233 (computer-based test) or 90 (internet-based test) ÌÌ PTE Academic (Pearson Test of English) with 58 points overall The above list is not exhaustive; for more information about other accepted English language qualifications, please contact us. You may be exempt from taking an English language test if the last three years of your full-time education have been taught completely in English. On-campus English diagnostic test If you live in London, or are able to visit us, we can offer you a free English diagnostic test. This test is offered through Internexus English Language School (see page 38) and should be arranged in advance. Please note, this is a diagnostic test for Regent’s College London only. For more information, or to arrange a test, please contact us: ebsl@regents.ac.uk * Please note: at the time of going to print, students who require an international student visa to study in the UK and whose native language is not English, may also be required to meet specific grade requirements and conditions of study as stipulated by the UK Border Agency (UKBA). Please check their website for current information: www.ukba.homeoffice.gov.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 27
HOW TO APPLY Applying to study at the European Business School London is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee. Start dates You can start all our programmes in either January or September. You can apply at any time, for any future start date. Step 1 Apply Please complete an application form. You can apply in the following ways: ÌÌ Apply directly to us online via our website: www.regents.ac.uk/ebsl ÌÌ Apply directly to us using the application form that accompanies this prospectus ÌÌ Apply through UCAS at: www.ucas.com
Step 2 Making an offer We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful. UCAS applicants will also receive official notification via the UCAS system. If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer. You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents. Step 3 Accepting the offer If you wish to accept the offer you must: ÌÌ Confirm your acceptance via email/post/telephone/in person ÌÌ Pay the non-refundable registration fee ÌÌ Pay the non-EU advance tuition fee deposit (if applicable) For information on fees, see page 30.
If applying via UCAS, the European Business School London UCAS code is E77. A full list of EBSL course codes is available on the UCAS website. Please remember to indicate your language choice on the UCAS form. Once you have completed the application form, please send us the following supporting documents, by post, email or fax: ÌÌ Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates) ÌÌ Two letters of reference. For BA applicants, one reference must be academic. The second can be academic or professional ÌÌ A 300-500 word personal statement outlining the reasons for applying to your chosen course, and how you feel you will benefit from the course of study ÌÌ A copy of your passport photograph (ID) page ÌÌ One recent passport-sized JPEG, colour photograph (this must be emailed to us at: admit@regents.ac.uk) ÌÌ If not a native English speaker, proof of your English proficiency (see page 26)
Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible. Step 4 Full acceptance and visa On receipt of your acceptance we will issue the final set of documentation, and (where needed) the relevant visa suppor t documentation. To find out if you need a student visa please consult the section entitled ‘Studying in the United Kingdom’ on the UK Border Agency website (please note it is your own responsibility to arrange the appropriate visa): www.ukba.homeoffice.gov.uk
28 / European Business School London Prospectus
THE EBSL INTERNATIONAL SCHOLARSHIP The European Business School London has established three scholarships which celebrate the international spirit of EBSL. Two half-scholarships cover half the fees for one standard programme duration, and one full scholarship covers the full fees for a standard programme duration.
To enter the competition for the 2013/2014 EBSL International Scholarship, please answer one of the following questions: 1 EBSL has a proud history of producing a body of professional and self-motivated graduates. Within this body, a strong spirit of entrepreneurial endeavour has been engendered, resulting in many students starting and growing their own successful businesses. Your task is to produce a business proposal for any new venture, indicating clearly how the new business venture will be funded and how it will attract customers. 2 It is often said that one of the prime keys to understanding other peoples and cultures is knowledge and ability in the appropriate language. Discuss this proposition and explain why you think that language learning is essential for greater universal understanding. In researching and writing your essay, you can discuss your own experience of other peoples and their cultures, of languages, and of language learning. 3 ‘The amount of data in our world has been exploding, and analysing large data sets – so-called ‘big data’ – will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus…’ James Manyika et al (May 2011) Big data: The next frontier for innovation, competition, and productivity (McKinsey Global Institute). Discuss the rise of ‘big data’ and its implications for corporate decision making at a strategic and operational level. How can it be harnessed to optimise business processes and ultimately drive up profit margins? 4 In the UK, criticism has been levelled at the Chancellor of the Exchequer, George Osborne, for his implementation of austerity measures in the light of the recent economic crisis. Commentators have suggested that these measures cannot work in isolation and that other mechanisms need to be employed. Discuss these suggestions and comment on the various methods available to stimulate economic growth in the UK and its international trade par tners.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 29
5 Initial repor ts have indicated much positive feedback for London as an events and tourist destination following the recent 2012 Olympic Games. Consider the main challenges London faces in the coming years to scale the International Congress and Convention Association rankings and truly become an international events city. 6 Using appropriate industry examples, discuss to what extent the use of digital marketing has impacted on the attractiveness and popularity of live experiential events to brands and corporate organisations. What is the future for the live event? How we judge the competition The panel of judges from EBSL will be looking for a creative and research-based approach to your work. Any research you do, such as contacting firms or the business community in general, will be rewarded in the assessment process. You should reference your work appropriately and provide a full bibliography, listing the relevant sources. The winning entry will be interesting and thought-provoking, and should not exceed eight double-spaced pages in length. Your entry and supporting documents will be used to determine the shortlist. Please note that to participate in the competition, you must be holding an offer from EBSL by the closing date of 31 May 2013, 17.00 GMT. We will not accept late entries. Please note: the competition is not open to transfer students, or students who join the EBSL programmes with advanced standing. The scholarship process was very exciting! My research took me on a whirlwind of interviews with several different business leaders - from multinational CEOs managing 100,000 employees to the local used-bookstore owner managing three. Presentation day was great! The panel of judges were very receptive and asked challenging, thought-provoking questions. When I heard that I had won a full scholarship to EBSL, I was overwhelmed. I am loving EBS. I am making many new, diverse friends and am learning how to be an effective group leader/participant. Josh Buttenhoff / BA (Hons) International Business Full Scholarship Winner
Send three copies of your entry to: The EBSL International Scholarship The Admissions Department European Business School London Inner Circle Regent’s Park London NW1 4NS, UK Entries can also be faxed or emailed to: Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Shortlisted candidates will be invited to EBSL to: a Make a presentation on their written submission b Answer questions on both their presentation and their written submission as well as be interviewed in different settings on their general knowledge, interpersonal skills and ability to present themselves. Please see our website for current information. www.regents.ac.uk/ebsl
30 / European Business School London Prospectus
TUITION FEES Programme
Description
February 2013
September 2013
January 2014
Integrated Foundation
Tuition fees per year
£11,300
£11,750
£11,985
BA (Hons) Degrees
Tuition fees per year
£14,250
£14,850
£15,147
Registration Fee*
Non-refundable registration fee (charged once)
£350
£400
£400
Non EU Advance Deposit**
Non-refundable deposit towards tuition fees for non-EU students
£700
£700
£700
Alumni Fee***
Covers services provided by the alumni department upon graduation (charged once)
£300
£350
£350
Inbound Study Abroad BA (Hons) Degrees
Tuition fee per semester
£6,650
£6,950
£6,950
All fees are quoted in GBP (pounds sterling). As the European Business School London is a private institution, all students pay the same fees regardless of nationality. Fees are updated each academic year and will be subject to a 4% or inflationar y linked increase. Fees are also reviewed from time to time and may change from those listed. EBSL reser ves the right to make such alterations or amendments as necessar y. Please consult the website for current information. Tuition fees include a monetary value towards the cost of core text books available at the campus bookshop. You will receive a pre-loaded account card with which to purchase the required books. This does not apply to incoming study abroad students. Regent’s College charges fees on a modular basis, in line with the published annual fee. All fee increases occur at the beginning of the academic year, regardless of when a student begins their course at the College. Tuition fees are invoiced in full for the first year (payable in instalments by semester). Thereafter, an invoice for a standard semester will be sent to you prior to the start of each semester. The normal module load per semester is 60 credits, 120 over each academic year. Should a student take more or less than a standard module load then a credit or additional invoice will be raised in addition to the standard semester fee part way thought the semester. Modules that need to be re-taken are charged on an individual basis per module. Please note: at level 3 of the programme some modules run over the whole academic year and therefore there may not be an equal distribution of credits awarded in each semester. The
invoices raised will take this into account and any credit or invoice will relate to either more or less than 120 credits being taken within one academic year. The charges for the Study Period Abroad and Placement Learning Project are at the standard semester fee rate. * If you accept an unconditional offer and fail, for any reason, to take up your place, you will forfeit your registration fee. If you accept a conditional offer and fail to meet the academic conditions of this offer, you will forfeit £100 of the registration fee. If you are refused an international student visa for the UK, then you will receive a full refund (you must supply us with a copy of the official visa refusal letter). Failure to take up a conditional offer on any other grounds will forfeit the entire registration fee. ** Non-EU students are required to pay an advance deposit of £700 towards their tuition fees. This deposit is deducted from the tuition fees on registration day. The deposit is non-refundable except for visa refusal. The deposit is, however, transferrable to an alternative period of study within 12 months. *** The alumni fee is not charged to BA (Hons) International Business and BA (Hons) International Events Management with Integrated Foundation students until they successfully complete the foundation-level studies. It is charged when they progress to the first year of degree-level studies.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 31
How to pay Please note that tuition fees must be paid at least one week before the start date of the programme. Tuition fees are invoiced in full for the first year (payable in instalments by semester). Thereafter you will receive an invoice each semester. You may not enrol and start classes until full payment of your first semester’s fees has been received. Tuition and services may be withdrawn in the case of non-payment. Payment may be made by cheque, bank transfer, debit or credit card, online or in person. All fees for tuition, registration and alumni services must be made payable to Regent’s College. Cheques should be in pounds sterling. An amount of GBP £15.00 to cover bank charges should be added to the invoice total where payment is made by sterling cheques from a non-UK bank. If you wish to pay in person, the Finance Office is open Monday to Friday, 09:00-17:00. If you wish to pay by credit card, please note that a 2% surcharge will be added to the cost of tuition fees. There is no surcharge for any other fees, or for payment by debit card. To pay by debit or credit card, please visit our website: www.regents.ac.uk/ebsl Tel +44 (0)20 7487 7473 Fax +44 (0)20 7477 2991 Email finance@regents.ac.uk
Refund Policy If you begin a course and then wish to withdraw you must advise the Registry, and officially withdraw in writing using the Withdrawal From Studies form. Once you have officially withdrawn from the School, you may be able to claim a refund of tuition fees if you withdrew within the first four weeks of the semester. Requests for refunds of tuition fees must be made in writing to the Commercial Manager, and must be made within two weeks of your official withdrawal date. For full information regarding the refund policy, please consult the website: www.regents.ac.uk/ebsl
32 / European Business School London Prospectus
REGENT’S COLLEGE LONDON: A UNIQUE ENVIRONMENT Regent’s College London is situated in the heart of Regent’s Park, central London. Built in 1913, the main quadrangle of classrooms is surrounded by halls of residence, lawns and tennis courts and, beyond these, the extensive gardens and lakes of Regent’s Park. Our tranquil campus environment is only minutes away from the financial centre of London, the West End, and the many attractions of this exciting European city. Regent’s College London comprises six specialist Schools, including EBSL. All students are members of their own School, as well as members of the wider student community of Regent’s College, and benefit from our extensive campus facilities and student support.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 33
Regent’s Business School London offers a BA (Hons) degree in Global Management with specialist pathways in Global Business Management, Global Business & Design Management, Global Business & Sustainability Management, Global Financial Management and Global Marketing Management, as well as an Integrated Foundation. The School also offers an MA Business Management in International Travel & Tourism and an MA Global Management with specialist pathways in Family Business, Finance & Business Development, Marketing & Communications and People Management & Leadership. www.regents.ac.uk/rbsl
The London School of Film, Media & Performance is a new, ground-breaking centre of academic and professional training for those who want to work creatively in film, theatre, radio, music, performance, media management and the arts. The School offers one-year and intensive Acting Foundation courses, as well as three-year BA (Hons) degrees in Acting & Global Theatre; Creative Industries; Film, TV & Digital Media Production and Screenwriting & Producing. A two-year, parttime, distance learning MA Writing for Screen & Stage is also available, and is the only course of its kind in the UK. www.regents.ac.uk/lsfmp
Regent’s American College London (RACL) offers four-year American BA degrees awarded by Webster University, USA. Majors available are: Art History & Criticism, European Studies, Film Studies, History, International Human Rights, International Relations, Management, Management with International Business, Management with Marketing, Media Communications, Political Science, Psychology and Public Relations.
The School of Psychotherapy & Counselling Psychology offers Foundation/Certificate Programmes, Pre-Professional Programmes (MA and Postgraduate Diplomas), Professional Programmes (Advanced Diplomas) and MPhil/PhD Programmes in psychotherapy and counselling psychology, together with short courses aimed at the business community in subjects including Alternative Dispute Resolution. It also offers a one-year Foundation Course in Psychology, a threeyear BSc (Hons) Psychology and a four-year BSc (Hons) Psychology with Integrated Foundation. www.regents.ac.uk/spcp
RACL also offers the longest-running American MBA programme in London, as well as the following American postgraduate qualifications: MA in International NonGovernmental Organisations, MA International Business, MA International Relations, MA Management & Leadership, MA Marketing, MA Media Communications and MS Finance. We also offer a full-time and part-time MBA and an MBA with Emphasis. All programmes lead to the award of a degree from Webster University, USA. www.regents.ac.uk/racl
Internexus English Language School offers English language classes and support to students throughout the academic year, including pre-college courses/pre-sessional English courses, IELTS examination preparation, business English courses, general English courses, and internship programmes. www.regents.ac.uk/internexus More details on the Schools and their programmes are available from our External Relations Office: Tel +44 (0)20 7487 7505 Email exrel@regents.ac.uk
34 / European Business School London Prospectus
STUDENT LIFE Our superb facilities, social activities and extensive student support ensure that you can make the most of every moment at Regent’s College London.
You can take part in a wide variety of social activities ranging from day trips to Stonehenge and Bath, weekend trips to Paris, Edinburgh or pony trekking in Wales, to parties, karaoke nights and quiz nights. The Student Centre contains a vast collection of guidebooks, maps and similar material on London and the United Kingdom, as well as most European countries and major cities. You can also hire camping equipment. This is the place to come for: ÌÌ Student discount travel cards ÌÌ International Student Identity Cards (ISIC) ÌÌ National Union of Students (NUS) cards ÌÌ Greatly discounted subscriptions to the Financial Times ÌÌ Free copies of the Wall Street Journal We also offer a fax service and generally can help with most non-academic queries.
Food and drink With coffee shops, bars, a deli, restaurants and vending machines all on campus, you are spoilt for choice when it comes to food and drink: ÌÌ The Regent’s College Refectory, our main dining hall, offers a wide selection of dishes from around the world. The menu changes each day and caters for a variety of diets, including vegetarian. Open from early morning until evening, the Refectory is a popular choice for meals and as a meeting point for students. ÌÌ With its attractive feature fireplaces, marble columns and wood-panelled walls, the Regent’s College Brasserie is a favourite student meeting place. The Brasserie includes a restaurant with an impressive Italian-inspired menu, as well as a more informal café offering an extensive range of coffees, alcohol and soft drinks, sandwiches, cakes and pastries. ÌÌ The Regent’s College Students’ Bar offers lunch during term-time, with a different menu each week. It is open every evening and is a great place to socialise, with large flat-screen televisions, a pool table and games, ‘happy hour’ and an evening menu of burgers and snacks. The Student Centre The Student Centre provides all kinds of non-academic information and assistance, to help you make the most of being a student in London. It offers many different opportunities to relax, socialise, be creative and exercise.
The Student Common Room, part of the Student Centre, is furnished with sofas, PCs and a large flat-screen TV, as well as wireless internet access. Come here to chill out and meet your friends between classes and in the evenings. The music room, equipped with guitars, a drum kit and keyboards, as well as PA system, microphones and amplifiers, provides an ideal environment for your creative talents. Please note that amplified music and drums are to be played only after close of official college business. The piano room, however, can be used during the day.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 35
Sport and fitness Our well-equipped gym provides the ideal surroundings for keep-fit enthusiasts. We offer 22 stations, including 14 cardio-vascular machines (equipped with cardio theatre), seven resistance machines and a free-weights section, as well as changing and shower facilities. We offer a varied programme of evening fitness classes, including yoga, pilates, zumba, body pump and street dance. Surrounding the campus are tennis and basketball courts, and a five-a-side football pitch. Our sports teams include football, rugby, basketball, netball and polo teams. You can also play tennis and table tennis on campus. Regent’s College Student Union The aim of the Regent’s College Student Union is to enrich student life by creating a social environment on campus, where you can network, interact and make the most of your student years. The Student Union supports a number of clubs and welcomes the creation of new societies and clubs on campus. The Student Union also organises several campus-wide social events each semester, including barbecues, parties and networking events. As a new student you are encouraged to join the Student Union and get involved. Health care All students are entitled to free healthcare under the UK National Health Service, and to free accident and emergency hospital care while in the UK (six months or more). However, to gain your entitlement it is vital that you register with a local NHS doctor. The Student Centre can assist you with this process.
Student support and personal counselling In addition to the academic support provided by your tutor, you will also have access to one-to-one confidential counselling offered by the on-campus Student Services. Email studentsupport@regents.ac.uk English language support classes Regent’s College has its own English Language School (Internexus) which offers English language support throughout the academic year. This is available for all students, but primarily for those who need help with academic writing and reading texts. Pre-sessional English courses are also available, with business options in the summer and academic options throughout the year. Please see page 38 for more information.
36 / European Business School London Prospectus
ACCOMMODATION operated laundrette in Reid Hall. Eight rooms in Reid Hall have wheelchair access and are located on a corridor which has a wheelchair-accessible bathroom.
We know how important it is to secure comfortable, affordable and conveniently located housing. We offer you personal support in finding accommodation in London, both on and off campus. Our Accommodation Office offers the following services: ÌÌ Management of all on- and off-campus college accommodation bookings ÌÌ Advice on all aspects of housing ÌÌ List of landlords, flat shares and homestays ÌÌ List of estate agents ÌÌ List of residence halls in London ÌÌ List of local hotels and guesthouses ÌÌ Automatic housing updates by email ÌÌ Preferential rates for certain residence halls when booked through Regent’s College London College-managed accommodation We offer on-campus housing for approximately 250 students, and rental of off-campus accommodation subject to demand. Collegemanaged housing is offered on a semester basis, and priority is always given to students who are starting their first semester. Reid Hall Housing 220 students, Reid Hall looks out over the lake and park surrounding the campus. A college representative is on duty at the front desk 24 hours a day and a member of the Student Services team also lives in the Hall. Residents have swipe card access to the building and get a key to their individual room. Rooms are available as singles, twins or triples. Single-sex bathrooms are located on the corridors of each floor, as well as a small kitchen area with kettle, sink and microwave. Fresh linen is provided every two weeks and there is a coin-
Oliver Hall Oliver Hall houses 24 students in twin rooms similar to those in Reid Hall. Four of the rooms have their own bathrooms, while the others share showers located along the corridors. Residents have swipe card access to the building, plus a key to their room. They have full access to Reid Hall and all of its facilities. Oliver Flats Oliver Flats comprise four rooms, located in a corner of the campus separate from Reid and Oliver Halls. Three of the rooms are singles and one is a twin room. They all have their own bathrooms and internet access. Residents have full use of Reid Hall and its facilities. Accommodation fees Reid Hall/Oliver Hall Single Room Twin Room Triple Room
2012/2013 £320 £261 £244
2013/2014 £340 £275 £260
Oliver Flats Single Room Twin Room
2012/2013 £354 £320
2013/2014 £375 £340
ÌÌ Weekly rates for one person including bills and a meal plan ÌÌ Damage deposit for all on-campus accommodation £200 ÌÌ All fees are reviewed annually and may be subject to change Meal plan All on-campus accommodation fees include a meal plan. This is provided through a debit-card system. You will receive a set amount of credit per semester, stored on a swipe card, to use in the Refectory for buying food and drink. Contact us To apply for on-campus housing, or to enquire about any other service, please contact the Accommodation Officer. The on-campus housing application form is also available to download from the accommodation section of the website. Tel +44 (0)20 7487 7483 Email accommodation@regents.ac.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 37
LEARNING RESOURCES The Tate Library offers dedicated spaces for laptop use and group work, as well as a silent study area for independent learning. The Group Study Room in the Library may be booked for collaborative activities such as the preparation of presentations, or screening of audio-visual materials. Open-access computer rooms may be used for online and database training. Laptops are available to borrow from the Library, which is fully Wi-Fi enabled.
We offer a wide range of learning resources to support your learning and research activities, both on and off campus. This includes our well-stocked library, an online virtual learning environment (VLE) and a media services department. The Tate Library The Tate Library contains 40,000 books in its main collection. We subscribe to over 200 journals, many of which are also available in electronic format. The library also holds a wide range of DVDs, international newspapers and periodicals. In addition to books, journals and audio-visual materials, the library provides access to databases and electronic journals. The Library team liaises closely with academic staff to ensure that the resources available support and enhance current academic programmes. All students are offered a Library induction, and information retrieval and search skills classes are available for research support. Following induction, you are encouraged to request additional sessions with the academic liaison librarians, for individual or small-group information retrieval training. You can also contact the academic liaison librarian for your programme with specific enquiries and to gain one-to-one support.
Online learning Blackboard is the College’s VLE, which gives you access to course materials and other information provided by your tutors. Every course module has an area within Blackboard. You are also able to submit work remotely and receive feedback from your tutors via Blackboard. Media Services The Media Services department offers a variety of equipment for loan, including camera kits (ranging from simple flip cameras and digital SLRs to professional HD cameras) and location filming kits (including lighting and sound recording and laptops for editing). There is a professional HD standard TV studio and control room, as well as a mobile TV studio which can be booked. In addition, Apple Mac edit suites with the latest Final Cut Pro Studio and Adobe Master Collection software are available. Classrooms are equipped with multimedia presentation systems and are connected to the internet and computer network. Information Technology Centre The Information Technology Centre contains around 200 networked PCs, running Microsoft Office and providing internet access and other networked resources. Of these, 50 PCs are available 24 hours a day, seven days a week. Staff members are available to provide support. Postgraduate Centre The Postgraduate Centre in Jebb Basement contains additional computer space, a reprographics area and an informal seating area. A member of the Library Team is time-tabled to provide an additional enquiry point in this area.
38 / European Business School London Prospectus
INTERNEXUS ENGLISH LANGUAGE SCHOOL Regent’s College London has it own English language school on campus, which offers language classes and support to students throughout the academic year. This is available for all students, but primarily for those who need help with academic writing and reading texts. Pre-college courses / Pre-sessional English course If you need to improve your English skills in order to study at Regent’s College, we offer pre-sessional English courses that you can take before you start your studies – for example, over the summer months. We use the Cambridge International English Language Testing System (IELTS). This gives us an excellent success rate in providing you with the English language skills you need for higher education study in the UK. The Cambridge IELTS exam course combines general English with the specific language skills needed for academic study. This can be taken as an eight-week intensive course or as a 12-week intensive course, depending on your level. You will have 27 hours of classes per week. This course focuses on: ÌÌ Writing essays ÌÌ Understanding academic texts ÌÌ Improving vocabulary ÌÌ Exam techniques ÌÌ Listening skills for lectures ÌÌ Discussing, debating and presenting
Business English courses We also offer a programme of short business courses, available during the summer. These two-week courses are aimed at students who have not previously studied business. Each course combines morning classes of Business English taught by Internexus, with afternoon lectures introducing business subjects. You will have 25 hours of classes per week. We offer the following Business English courses: ÌÌ Business and Management Operations ÌÌ Introduction to Economics ÌÌ Introduction to Accounting and Finance ÌÌ Principles of Marketing Internship programmes Students first take a full-time English course followed by a fulltime unpaid work placement. Work placements are allocated on arrival and can be arranged in almost any sector, including administration, finance and marketing. You will be able to improve your English and gain important international work experience. You will receive a certificate from both the English course and the placement. Please note, this programme is currently only available for students from within the EU. For more information on Internexus English Language School, and the above courses, please contact us: Tel +44 (0)20 7487 7489 Email internexus@regents.ac.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 39
EVENING LANGUAGE CLASSES All students can benefit from part-time, evening foreign language classes taught by highly skilled professionals experienced in teaching both general and business language courses. Courses are available for those starting a new foreign language or improving a language already studied. We offer evening classes in the following languages: ÌÌ Arabic ÌÌ Chinese ÌÌ French ÌÌ German ÌÌ Italian ÌÌ Japanese ÌÌ Portuguese ÌÌ Russian ÌÌ Spanish Our language tutors are all native speakers, and use the latest multimedia resources and teaching methods. Group sizes are kept small, typically between six and 15 students per class. This ensures a high level of interaction between student and tutor, and contributes to an excellent learning environment. Classes take place on campus, in the evening, allowing you to fit your foreign language study around your studies. Students benefit from a 50% discount on the full cost of a language course. We offer classes at the following levels: Beginners 1 This course is for students with no or very little knowledge of the language. After successful completion, you will have grasped the basics of how the language operates. You will also be able to have simple interactions and exchange basic personal information, including your likes and dislikes. Beginners 2 This course is for students with some previous experience of language learning. After successful completion, you will be able to engage in simple conversation on frequent and familiar topics, exchanging information about yourself and your routine, your interests and plans, travel and shopping.
Elementary This course is for students who have a good knowledge of the basics of the language. By the end, you will be able to communicate with increased fluency and accuracy, talk about past experiences and future events, make suggestions and requests, and operate successfully in personal, social and some routine professional situations. Intermediate This course is for students who have studied the language before and have a good knowledge, being able to communicate about standard situations, including talking about past events and the future. By the end of the course you will be able to communicate with greater fluency and accuracy with native speakers on frequent topics and in routine situations in personal, social and business contexts. Proficient Students who join this course will have a very good command of the language and its grammatical structures as well as as well as the ability to adapt their language to a wide range of settings. By the end, you will be able to use the language confidently, communicate with native speakers, engage in debates, use more sophisticated structures, and read and understand authentic written and aural texts. Please note that not all levels may be offered for every language. For more information about evening language courses please contact us: Tel +44 (0)20 7487 7876 Email languages@regents.ac.uk
40 / European Business School London Prospectus
INFORMATION FOR DISABLED STUDENTS Regent’s College seeks to ensure that all students can participate fully as equal members of the learning community. We will make every reasonable effort to support students with a disability, including physical impairments, specific learning difficulties and mental health conditions. Disclosure on application If you have a condition that could affect your ability to participate in your chosen course or in campus life, we would strongly encourage you to tell us about it when you apply.You can find out more from the disability information pages on our website. Once you have told us, our Disability Officer will contact you to discuss your support needs. If you have not already told us about a disability, and require specific support, please contact the Disability Officer as soon as possible after you arrive. If you have a specific learning difficulty, such as dyslexia, we ask you to provide a diagnostic report from a suitably qualified professional.This is so that we can assess your needs appropriately and make any necessary adjustments.The assessment should have been carried out when you were aged 16 or older. If it is in a foreign language, please provide an English translation. If you suspect that you may have a specific learning difficulty, but have not been diagnosed, please ask the Disability Officer about our free screening service. Any data that we collect about you is stored on the College’s secure student record system, which may only be accessed by authorised staff.
Improving access to College facilities We are committed to improving access to and within the College buildings. There is a continuing programme to facilitate access around the campus with ramps, lifts and automatic doors. Some classes, however, are delivered in teaching rooms that can only be reached by stairs. If you have a condition that affects your mobility and you require ground floor rooms or rooms with lift access, you should contact Student Registry. Tel +44(0)20 7487 6149 Email studentregistry@regents.ac.uk Funding UK students (and those with ‘settled’ status) can apply for the Disabled Students’ Allowance (DSA). Details on what the allowance can be used for and how to apply can be found on our website. The Disability Officer can assist you with your application. Student Disability Policy You can find lots more information on about the campus and the support available to you, plus a complete copy of the Student Disability Policy on our website. You can also contact the Disability Officer: Tel +44 (0)20 7487 7863 Email disability@regents.ac.uk
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 41
CAREERS AND BUSINESS RELATIONS Our team of dedicated careers and business relations staff can offer a wealth of careers education, information, advice and guidance to help you to secure your career goals. This includes extensive careers counselling, as well as assistance in finding an internship or a permanent job after graduation. The department can help with the following: Needs analysis You will initially be invited to complete an online needs analysis form to help determine how best we can support you with your career development. Within 24 hours of completion you will be contacted to schedule a first appointment with your careers adviser, during which personal employability needs and general career aspirations will be discussed. Employability skills workshops Current workshops include job search strategies; CV writing, cover letters and application forms; preparing for assessments and interviews; networking and using social media. Attendance at these sessions will equip you with the broad skills necessary to be successful at all stages of the recruitment cycle. Personalised careers guidance Having attended the workshops, you are encouraged to arrange one-to-one follow-up appointments with your careers adviser to build on knowledge gained. By addressing any questions you have and assisting you in applying your learning to your personal job searches, your careers adviser will enable you to make genuine progress towards the achievement of a suitable role in your chosen field. Career coaching sessions Professional one-to-one career coaching sessions will challenge your thinking regarding career direction and provide tips and suggestions to build your own professional network to secure your first position, or even start your own business.
Careers events Each semester the CBR organises a number of sector-specific workshops, seminars and networking events on campus. These are attended by many international companies and organisations and offer an invaluable opportunity to find out about employment prospects in different industries and business sectors, and develop your professional network. Recent events have helped students find out more about careers in banking and finance, consulting, fashion, luxury brands, the media and the not-for-profit sector. Online resources In addition to regular face-to-face contact with our expert staff, the CBR offers a wide range of online resources to help you in your job search. These include advice sheets, videos and self-assessment tools. Our online vacancies board advertises the latest internships, part-time work, volunteering, graduate and postgraduate opportunities, available in the UK and globally. This service is free to employers, who can also use this facility to advertise live business projects or consultancy projects that could make an interesting dissertation topic for students. Students looking to work abroad can also consult the Going Global database. Work experience and internships All EBSL undergraduate students undertake periods of work experience and internships during their time at Regent’s College. Such experience is invaluable and will greatly enhance your educational experience. The department can provide support and guidance on finding a suitable internship. For more information, please contact the Careers and Business Relations team: Tel +44 (0)20 7487 7419 Email careers@regents.ac.uk
42 / European Business School London Prospectus
ALUMNI RELATIONS Regent’s College Alumni Association is an exclusive club with a diverse and vibrant membership. Once you have graduated from EBSL you automatically become a member of Regent’s College Alumni Association. With over 10,000 members worldwide, graduated from all of the College’s constituent Schools, you will be part of a group that includes some of the most accomplished professionals in international business as well as practitioners in fields such as counselling, film production and international relations. Membership offers you many benefits including networking opportunities, careers guidance, regular events and access to the library and our IT support centre. We will also keep you up to date with the latest news from EBSL and Regent’s College London. As a former student of EBSL you will be invited to regular reunions and events with other EBSL alumni and teaching staff as well as members of the wider College community of alumni and students. If you move away from the UK after graduation we hope you will join one of the growing number of Regent’s Clubs based in cities all over the world. You may even like to co-ordinate one yourself in your hometown. With regular e-communications and two magazines, you will be kept fully up to date with College and alumni news and be able to read about new alumni benefits and opportunities as they are launched. We publish your news regularly and include in-depth features on alumni. There are also opportunities for you to put your post-EBSL experience to work helping current and prospective students as an alumni volunteer or mentor. All you have to do is keep us informed of your contact details and email address after graduation. Tel +44 (0)20 7487 7599 Email alumni@regents.ac.uk
The alumni network is an incredibly powerful resource. With the calibre of people at Regent’s College London, anyone not looking to make use of this platform is seriously missing out. Anthony Ganjou / UK / CURB Media Limited Graduate / 2002
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 43
POSTGRADUATE DEGREE PROGRAMMES The European Business School London offers a portfolio of Master’s degrees, designed to foster professionalism and an international outlook. Each course is one year in length, full-time, with start dates in January and September each year. MA Luxury Brand Management This programme recognises that luxury and prestige companies’ top executives need a specific kind of business expertise. They have to manage leading brands in a highly competitive context, combining this knowledge with innovative and creative potential and a strong cultural perspective. The MA Luxury Brand Management combines study of the practicalities of management with the creative and aspirational perspectives required to facilitate the total experience for consumers. MA Management with pathways ÌÌ Pathway in Entrepreneurial Management Entrepreneurship is one of EBSL’s key strengths. The programme is ideal for students wishing to launch their own business enterprise, expand upon a family business or focus on small to medium-sized enterprises ÌÌ Pathway in Human Resource Management This programme develops comprehensive knowledge and skills across a wide range of managerial leadership areas in an international context, including strategic human resource development, reward management and industrial relations ÌÌ Pathway in International Business International business managers need both theoretical and practical tools to assess the financial, commercial, political, economic and social factors affecting cross-border decisions. This pathway offers a comprehensive overview of the different frameworks they will encounter in the course of their international working lives
MBA International Business The MBA International Business has been designed to make graduates eminently employable in almost any industry. With a focus on three key themes: strategy, ethics and internationalism, the programme covers all aspects of conducting business globally. The course is highly practical as well as academic, providing graduates with both the necessary tools and theoretical underpinning for success in any business situation. A key feature of the programme is the semester spent studying abroad at one of our partner institutions in Belgium, Brazil, Canada, Denmark, France, Korea, Portugal, Spain or the USA. MSc Global Banking & Finance The MSc Global Banking & Finance offers rigorous academic and practical training, preparing graduates for work in multicultural, globalised financial and banking organisations. It is ideal for students interested in a career in investment banking, corporate finance or the financial services industry in general. The course is open to applicants who have a business, financial or mathematical academic background. For more information, visit our website www.regents.ac.uk/ebsl
ÌÌ Pathway in International Marketing This programme deals with the complex issues facing marketing managers in the 21st century. The course aims to empower students with a mastery of effective marketing, and provide an insight into the international business environment
44 / European Business School London Prospectus
COURSE MODULES BA (HONS) INTERNATIONAL BUSINESS AND BA (HONS) INTERNATIONAL EVENTS MANAGEMENT WITH INTEGRATED FOUNDATION Additional English This module provides additional suppor t in English, partly to enhance understanding - especially of technical terms - and partly to improve accuracy in reading, listening, speaking and writing. You will receive appropriate suppor t from an English language, or business English specialist. Class sessions focus on practising and strengthening business and academic English language skills in listening, speaking, reading and writing in a business English context. This module is suited to students who are having difficulty in taking lecture notes in English, understanding assessment questions and tasks, or writing answers. Business Study Skills This module will help you to develop the skills that will underpin your undergraduate studies. Through practical exercises you will learn how to organise your time effectively, analyse assignment questions, research using online and printed sources, write up assignments with correct referencing, design and deliver effective presentations and develop the skills required for working in teams. Foundations of Economics This module introduces the way economies operate. You will explore basic economic concepts, and learn about both the macroeconomic and microeconomic environment in which a business functions. You will gain insight into how markets work and the role of the central bank in a financial system, and look at how different countries work under different economic systems. Foundations of Finance and Accounting This module offers a broad introduction to finance and accounting and introduces the key concepts and processes of finance. You will learn to prepare and interpret basic accounting statements. The nature and purpose of the three main financial statements, and the accounting conventions used in their construction, are explored. You will gain the skills to calculate and interpret simple ratios using financial statement information. You will learn how financial decisions are related to business strategy. Foundations of International Events Management This module is for students intending to continue to the BA (Hons) International Events Management. It introduces the use of events in modern-day commerce and the international events management industry. You will gain an overview of event logistics, marketing, human resource management and budgeting. You will consider the role of events and factors in their successful delivery, as well as gaining a wider understanding of the impact of events beyond the event organiser. Foundations of International Relations This module creates a basic understanding of some of the fundamental issues in the world and the approach of International Relations (IR) in trying to describe and analyse their complexities. You will learn about the theories of IR, and explore topics such as human rights, international law, the role of the state, peace and war, the global economy and global crises. On completing this module, you will have a strong perspective on the key issues confronting business organisations within the world of international politics and the global economy.
Foundations of Language and Culture This module is for students intending to continue to the BA (Hons) International Business. Learning a language increases communicative competence, and helps you to develop a range of other skills and competencies, from linguistic skills to socio-linguistic, cognitive and semantic skills. You will learn one language of which you have no prior knowledge, from a choice of Arabic, Chinese, French, Italian, Japanese, Portuguese, Russian or Spanish. The module is for beginners, and introduces both the language and the societies where it is spoken. Foundations of Marketing This module introduces the basic knowledge of marketing you will need to further your studies in any business-related degree programme. Businesses must adapt in order to survive, and it is the role of marketing to identify and respond to new opportunities. This module will give you a basic understanding of the core concepts of marketing and their application to real-life cases. You will gain confidence in recognising and analysing marketing situations, and interpreting results. Foundations of Operations Management This module introduces a crucial basic function of business – putting plans into action to achieve a physical result. You will look at production and distribution, and the systems and resources involved. Various methods for managing operations used to achieve effectiveness and efficiency, or enhance quality, are examined. You will also gain hands-on experience in working with charts and network diagrams aimed at reducing complex tasks to a series of component phases, and other techniques essential for managing operations effectively. Identity and Culture This module encourages you to reflect on your own identity and the variety of cultures that co-exist in the world. It encourages active, conscious creative thinking and guides you to apply creativity to formulate your own theories and opinions as well as share and reflect your observations within the group. You will look at similarities and differences between cultures and develop your own social skills. Ultimately the module will empower you to be accountable for your identity and recognise the value of cross-cultural collaboration to reach creative solutions. Mathematical and Quantitative Techniques in Business This module will give you the confidence to apply quantitative techniques in solving business problems. Quantitative techniques aim to minimise risk and mitigate the effects of uncertainty, thus aiding the decision-making process and allowing business objectives to be attained. Businesses often have to make decisions on the efficient allocation of scarce resources. Mathematical solutions are ideal for solving such problems, which increasingly for multinational organisations involve global environmental issues. People, Environment and Business This module aims to raise awareness of how consumer behaviour and globalisation affect the availability of resources, and the role of business in encouraging sustainable development. You will gain an overview of some of the major environmental cycles and events, and learn to evaluate business activities in relation to the natural environment and issues of sustainability. You will acquire basic knowledge of environmental management in service and manufacturing industries, and an overview of environmental management and policy.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 45
BA (HONS) INTERNATIONAL BUSINESS Advertising and the Media in the Marketing Environment Effective use of advertising and media are fundamental to a marketing-oriented organisation. This module offers the fundamental knowledge and analytical skills you will need for advertising projects or careers in advertising.You will explore current academic advertising theory and contemporary practice, and learn how to develop effective advertising and media research projects on the basis of sound evidence and analysis. Aesthetic Enterprise This module aims to cultivate your imagination and understanding of aesthetic principles in developing more emotionally satisfying products and services.You will look at why the arts matter in business and how artistic principles can be translated into action. The module will encourage you to develop your own creativity, gain insights into what customers want and generate new ideas. Applied Project Management for IT Projects Successful project management requires planning, organising and managing resources to meet project goals and objectives of importance to businesses. This module will equip you with essential project-management skills and offers practical experience of using a variety of project management techniques. You will learn to use Microsoft Project to create projects of your own. The module also looks at project initiation, risk, estimating, planning, human factors, project execution and application of the Prince2 methodology. Branding Brands are powerful influencers, affecting the decisions and purchasing habits of consumers across the world. You will look at how brands are created to express an organisation’s personality and the processes involved. Using real-life scenarios, you will learn to prepare briefs and manage the design process from conception to realisation. Business Dissertation This module supports you in producing an original piece of written work, which reflects your entire academic experience at EBSL. The 10,000-word dissertation will focus on a specific business issue or problem and will synthesise your learning from module work at all levels, internships and work experience. You will be supported in developing your chosen topic, conducting independent research and finding original solutions to your chosen business issue. The module will help you to select academic-standard business research tools and techniques, and develop the analytical skills necessary for both business application and research. Business Forecasting One of the hardest tasks a manager has to do is to predict the future. This module introduces the principles and analytical methods of business forecasting. You will gain an understanding of the language of business forecasting, experience of using the common techniques, and will learn to interpret forecasts produced by others. Business Intelligence Historical, current and predictive analysis of large volumes of global data can be used to optimise and streamline business operations. This module examines the science of decision making and business data analytics and how they are used in a variety of real-world scenarios. It seeks to provide a broader perspective of this fast-emerging sector, emphasising the need for sound strategic bedrock. You will look at the steps involved in developing and preparing BI solutions and the variety of methods and models used to identify patterns in data. The main areas of the BI environment, including
data warehousing, data mining and business process management, are covered, and you will also gain hands-on experience of the SAS package and other software solutions. Business, Management and Society This module explores the impact businesses and organisations have on society, particularly in relation to technological advances and the growth of social media. You will examine these phenomena as various and complex human and social interactions and look at issues of power, identity and inequality. Ultimately, you will consider the consequences of existing in a world where individuals and entire societies have unequal access to and unequal control over the direction of the digital future. Business Strategy In this module, you will study the frameworks and models necessary to analyse the position of an organisation or industry and its environment in relation to future direction and strategy. You will explore the process of decision making in an increasingly global, hypercompetitive context and analyse the importance of organisational strategy through the use of case studies and decision-making exercises. The module also introduces newer developments and concepts within the discipline, including real options, the resource- and knowledgebased views of a firm, sustainability in a strategic context, cognitive mapping and strategic decision-making. Collecting and Using Business Data This module examines business quantitative techniques and the issues involved in data collection. You will learn how to select appropriate analytical tools when presented with business data, and about the production and interpretation of computer-generated information for input into managerial decisionmaking processes. Finally, you will look at the computational analysis of business data and perform appropriate data collection for specified business situations. Communication Across Cultures This module aims to build your awareness of cultural differences and how they affect interaction between individuals and groups. It introduces some of the issues of adaptation you will need to consider for your Study Period Abroad.You will learn about different ways of thinking, behaving and communicating and increase your own cultural self-awareness. The course will also help you to develop practical skills for effective communication in inter-cultural situations, using scenarios drawn from education, business and daily life. Consumer Behaviour Consumer behaviour is complex and influenced by many factors. A thorough analysis and understanding of these factors allows organisations to plan effective marketing activities suitable to their target market. This module introduces the theoretical models and frameworks within the general consumer and buyer behaviour discipline. You will critically evaluate the various approaches to understanding consumer needs, psychology and attitudes, and learn to conduct effective consumer research projects. Cross-Cultural Perspectives in Management Success as an international manager requires an understanding of diverse business practices and the ability to reconcile cultural differences and dilemmas. You will examine the concept of culture in all its complexity and the different levels of culture that are at work in cross-cultural contexts. You will also look at inter-cultural sensitivity within the workplace, and analyse contemporary social and cultural issues in different societies.
46 / European Business School London Prospectus
Decision Support Systems Businesses rely on a vast array of data, both internal and external, to inform managerial decisions. With the use of quantitative analytical tools, companies can change the decision-making process from an art into a science.You will explore the business data modelling techniques available to the modern decision-support specialist, and learn about the methods used to create an accurate and timely snapshot of an organisation to produce business-intelligence solutions. Design Compliance Intellectual property is a dynamic area of law used to describe the rights that protect innovative and creative endeavour. This module examines the protection of ideas and the management of intellectual property rights.You will be introduced to the key principles and legal aspects of protecting intellectual property in the creative industries. Environmental Sustainability for Managers Environmental issues are an increasingly important factor in business. Investing in measures such as waste reduction and alternative energies serves both the business and customer interests. You will explore the most pressing environmental issues from a global management perspective, and learn about essential evaluation and monitoring techniques. European Law This module introduces the general principles of EU law, how it operates and the relationship with the laws of member states.You will study the history of the original European Economic Community and its development into the expanding European Union of today. Areas of law covered include the single market, freedom of movement, human rights, economic rights, the internal market and competition law.You will also examine the penalties for member states who fail to implement EU policies, and the corporate and international obligations of different types of business organisations in relation to the EU. Financial Accounting II This module covers accounting in more complex financial scenarios and transactions covered by the International Financial Reporting Standards. You will develop the knowledge, understanding and practical skills necessary to frame appropriate accounting entries and financial statements. You will explore current issues in global financial markets and the role of financial reporting, as well as the response to future developments. Financial Media and Communications Financial stories have dominated the political agenda and national media headlines in recent years. This module looks at how events get picked up by the media, triggering responses in the financial markets. It includes an overview of the editorial and production process, particularly in integrated financial newsrooms such as Bloomberg or Reuters. You will learn how to deconstruct news stories and research topical issues affecting the financial markets and businesses in general. The key regulatory requirements underpinning financial announcements are covered, as well as the ethical and compliance issues involved with the communication and coverage of financial markets. Financial Reporting Accounting is the ‘language’ used by businesses to communicate business performance and status to investors.You will explore the key financial statements used by managers and shareholders to make informed business decisions and develop an understanding of the importance of accounting concepts.You will learn to prepare financial statements and make accounting presentations as part of a team.
Financial Risk Management This module aims to provide a comprehensive and detailed understanding of the use of derivatives for selling, trading and hedging, and their wider implications. You will learn to critically analyse a range of issues with respect to specific products and financial risk management in general. The module aims to develop your capacity to work in investment banking, investment management, the finance function of a firm, or in a regulatory or oversight capacity. You will gain skills in working as a team to analyse data and assess problems on a financial risk management project. Global Banking Banking is a special sector of the financial industry which is affected by globalisation trends and changes in the regulatory environment. This module examines the purpose, principles and fundamental concepts of today’s financial markets, instruments and institutions in the context of globalisation and international trade. You will look in particular at banking and its changing nature, not only as an intermediary between lenders and borrowers, but also as the provider of other financial services. Global Human Resource Management This module looks at the key aspects of employing people internationally, irrespective of the sector of the economy in which they are employed. You will learn from a line manager’s perspective how to employ, lead and develop employees in a global setting. Human-Computer Interaction in Business Contexts The fast-paced nature of business makes it important for computer users to interact intuitively and effectively with technology to accomplish tasks. This module investigates human-computer interaction (HCI) through a variety of methodologies, models and design guidelines, and explores real-world case studies in the wider business context. You will learn why HCI principles are important to the operation of business systems, and how apply interface design guidelines. You will also develop skills in prototyping and evaluating interfaces for business uses. Individualised Learning Project This module is designed to enable final-year students (in consultation with the programme director) to complete the requirements for their degree at a distance from the campus, and replaces an elective module within the degree programme. You will explore a specific issue affecting an organisation within a business, management, cultural or linguistic context, and develop your research and analytical skills in producing a report. Information Management This module provides a comprehensive overview of current and trend technologies and systems, as well as a business-level understanding of where to use them and what their implications are for strategic, tactical and operational management.The module will also help you to understand and assess the potential benefits and threats to an organisation.You will learn about the selection of information systems and the development or outsourcing of such systems. Information Modelling and Database Design This module highlights the importance of information and data to institutions of all sizes. You will examine the core concepts of information modelling, covering various industry-standard techniques used to break down raw information into usable data models. The module will also touch upon the subject of Enterprise Systems, giving an overview of the nature of organisations with multiple data stores and interfaces.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 47
Information Technology for Business This module will give you a solid grounding in the fundamental IT skills you will need throughout the programme and in employment. You will learn to create and manipulate documents, spreadsheets and presentations using the Microsoft Office packages Word, Excel and PowerPoint, to develop essential skills which will underpin your performance in all other business modules. Innovation for Sustainable Global Enterprise This module aims to develop your critical appreciation of how global enterprises can respond to social, environmental and economic dilemmas. You will explore the strategic relationship between innovation and sustainable enterprise, and look at how to develop business while protecting social and natural resources. Integrated Marketing Communications This module introduces current integrated marketing communications theory and contemporary practices. You will learn to identify and critically evaluate the range of frameworks through which integrated marketing communications may be investigated, analysed and discussed. The module will support you in developing the skills to construct and conduct effective integrated marketing communications research projects, enabling more effective marketing decisions to be made upon the basis of sound evidence and analysis. International Business This module explores the social, political, economic and cultural framework within which international business has developed in the last few decades. It looks at how multinational companies seek to gain competitive advantage at international level, and the constraints on global corporate development. You will examine the different and often opposing theories on desirable international development – both in macro and micro terms – and explore the conflicting political, social and cultural interests at stake in international decisions. International Business Environment This module introduces various aspects of the modern business environment and enables you to appreciate the challenges facing today’s organisations. You will explore real-life events and academic theory by analysing and evaluating international business situations. The module will equip you with the analytical tools to understand the interface between business and its ever-changing environment. International Economics This module looks at how distinct economies (nation-states) interact with one another in the process of allocating scarce resources to satisfy human wants.You will explore the reasons why nations trade with one another, and the arguments for and against free trade and protectionism.The module also examines the activities of multinational and global corporations, and different types of exchange rate systems and their significance in international trade.You will gain understanding of the reasons for currency and debt crises and be able to evaluate differing perspectives on the role of regional trading blocs in the work economy. International Law International law is frequently used to reduce conflicts arising out of business activities. This module builds upon the legal knowledge and skills that you have gained in previous modules, and aims to equip you with both the theoretical and practical tools for postgraduate study. You will gain a working knowledge of current research within international law, as well as the ability to critique academic theory and application.
International Marketing This module explores the marketing of products and services around the world at operational, tactical and strategic levels. You will increase your understanding of international marketing theory, as well as your awareness of the processes, context and influences associated with international marketing strategies in a range of environments. Through the analysis of real-life examples, you will explore the problems and opportunities facing firms in an international marketplace, and learn how to manage an international marketing programme. International Perspectives in Employment This module aims to equip you with the essential skills (such as research techniques, problem analysis and solving, and writing skills) for your undergraduate studies. You will learn to evaluate your own skills and identifying ways to improve your performance. You will also develop your team-working and leadership skills within an international and cross-cultural context. The module aims to improve verbal and non-verbal communication skills through presentations, interviews and management training scenarios. You will develop the skills necessary to gain maximum benefit from work placements. Internet and Direct Marketing Direct marketing has come to mean any marketing activity that is directly targeted to specific consumers with the intention of building a lasting relationship between buyer and seller. Increasingly the strategic tool used to form and build this relationship is the database, while the internet is the marketing channel. This module explores how marketing concepts and processes apply to internet and direct marketing, and the strategic issues involved. Introduction to Financial Markets The module focuses on financial market structures and operations in the US, UK and across the globe. You will examine the purpose, principles and fundamental concepts of banking and non-banking institutions, securities markets, foreign exchange markets, bond markets and derivatives products.You will also explore the operations of companies and governments in the context of globalisation and international trade, with particular focus on the financial industry. Introduction to Global Political Economy This module offers an overview of theories, structures and processes associated with global political economy. You will explore significant trends, such as regionalism and globalisation, that are shaping the world’s structure and affecting the management of organisations, conferences and events around the globe. You will also look at the aims and activities of important international organisations and their impact on the global political economy, and analyse events occurring and relationships formed around the world. Introduction to Writing for the Media Business managers must know how to create an organisational profile that is newsworthy, by generating real stories that appeal to the media. This module will equip you with the understanding and skills to commission, write and manage media strategies. You will gain expertise in working across all media – print, web and broadcast – and learn the forms and styles used in writing for the contemporary media, from blogs, social media and viral marketing, to more traditional news, features and press releases. Islamic Finance This module examines the principles, challenges and prospects of the Islamic financial system. You will explore current trends and practices in the industry, with a focus on law, banking, capital markets and regulation.
48 / European Business School London Prospectus
Issues in Corporate Finance This module focuses on the capital structure of a company and its influence on value. You will learn about the main sources of funding available during a company’s lifecycle and how to determine the most appropriate methods of financing. Issues in Global Political Economy This module encourages you to think critically about the wider political and economic context in which all companies operate. You will consider some of the major current issues, such as the global financial system, the role of technology and conflict over resources. You will gain a broader understanding of global business and how it is affected by its environment. Knowledge Ecology and Sustainability A modern global organisation’s success is no longer so much about money flow, but ‘intellectual capital’ - the knowledge and intelligence of its members, and their capacity to collaborate. This module helps you to understand the inter-related elements of knowledge management and organisational learning. Law and the Corporation A major part of business activity is carried on via the medium of registered companies, either public or private. This module introduces the sources of company law and the legal principles governing the operation of limited companies.You will gain awareness of the impact of law in relation to the creation and operation of a limited company, and to corporate activities within the financial market-place. You will learn to apply your knowledge to particular legal situations in a business and management context and evaluate legal rulings. Law and the Individual The law provides a framework for the creation and regulation of business relationships and activities. Building on the Introduction to Business Law, this module examines the specific areas of consumer and employment law, and a company’s legal duties towards its customers and employees. Through an analysis of case studies, you will explore the legal mechanisms involved in making businesses more accountable for the protection and safety of consumers and employees. Luxury Brand Management and International Events This module introduces the specific and unique characteristics of the luxury goods industry and the different marketing techniques that are used, with a focus on luxury events marketing.You will discover the major challenges that are often faced by luxury companies through contemporary case examples that emphasise the actual management of product and service brands in the luxury business. Guest speakers form a vital part of the programme.You will learn how to approach problems from a global perspective, and about innovation and creation, two major components of development and success in luxury brands internationally. Macroeconomic Analysis: A Basis for International Comparison This module offers an introduction to macroeconomic analysis, covering such issues as growth, unemployment, inflation and balance of payments. It will also give you an insight to the purposes and limitations of fiscal, monetary and supply-side policies. You will use real economic data to analyse the past and current economic performance of countries across the world, as well as anticipate their future performance.
Management Accounting This module introduces the theory and practice of management accounting and its role in making business decisions. It is intended primarily for non-accounting students who are pursuing a one-semester basic management accounting course.You will gain an overview of the financial information, conceptual framework and presentation tools needed for planning, decision making and control.You will learn to apply management accounting techniques in solving financial problems, to evaluate the impact of financial decisions on the firm and formulate strategies within an international business context. Managerial Economics This module prepares you to think systematically about micro-economic concepts, and evaluate the economic environment within which business, government and consumer decisions are made. It complements other business subjects, such as quantitative methods and accounting, providing you with the tools to fully appreciate the shocks that may alter the business environment and affect business decisions in the context of international competition. Managing the Global Supply Chain This module looks at the importance of logistics and the management of costs in the supply chain. You will explore the issues of transport, procurement and outsourcing, and identify potential risks to the supply chain. You also learn about the information technology necessary to underpin the smooth running of the supply chain. Market Research This module outlines the basic principles and processes of market research and their application to practical business situations. You will learn about the importance of research to effective marketing decision-making, and explore the main qualitative and quantitative research techniques. You will gain practical experience of designing a marketing plan, developing survey questionnaires and writing a research proposal. Media Technology for Business Today’s business world is built around the use and exploitation of media technology, such as video conferencing and mobile phone advertising. This module will familiarise you with the skills and competencies needed for using multimedia technology, and explore the multi-media industry. You will learn how to plan, organise and manage a team in preparing a short film project. You will also learn to operate video cameras and other hardware, and use specialist software to edit video, audio and images. Mergers and Acquisitions Mergers and acquisitions (M&A) involve the large-scale reorganisation of industries at the highest level. This module looks at how the theories of corporate finance, economics, accounting and financial management work in practice. It also demonstrates how non-finance subjects such as strategy and organisational behaviour can be applied to real-world financial problems. You will make comparisons on the M&A phenomenon at company, industry, country and crossborder levels. The module will help you to understand and interpret the behaviour of capital market, economic systems and ensuing capital investment flow phenomena. Multinational Financial Management This module explores the interpretation, uses and analysis of financial information and the strategic factors that affect the operations of international organisations.You will learn about international finance methods at both the strategic and operational levels and apply them to problem-solving situations.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 49
Operations Management The management of operations is crucially important to the efficient running of businesses in the services sector and manufacturing. You will gain a systematic understanding of the techniques of operations management, and how they are used in the production and service sectors of business. You will learn to evaluate operational issue using appropriate techniques and deploy a range of operations management techniques to solve a problem. Organisational Behaviour This module identifies the key behaviours that have a direct impact upon the effectiveness of any business, irrespective of nationality, sector or location. You will take a line manager’s perspective on how to effectively lead, manage, delegate and motivate staff both individually and in a team context. You will become aware of the limitations and strengths of different styles of leadership and management and understand how an effective team is constituted and the various principles of motivation. People, Sustainability and SMEs Small and medium-sized enterprises (SMEs) account for more than half of business worldwide. This module adapts the theory and practice of sustainability for large corporations to the needs of SMEs. You will explore the different approaches to sustainability and how they may be applied to SMEs according to scale and circumstance. Personality and Business Psychology This module will equip you with the basic concepts and theories of personality as well as an understanding of the nature of work, the future of work and organisational psychology. You will look at ways of coping with the ever-increasing pace of change, demands, deadlines and general pressure.This knowledge will enable you to work more effectively with others at the same time as maintaining focus on your own career goals.You will learn through examining various real-life situations and the techniques available, such as coping strategies for handling stressful situations at work.
Principles of Global Political Economy The world has seen unprecedented changes in the last quarter of a century, both within and beyond the world of business. This module introduces you to the theories of international economic and political relations, and uses current events and trends to explore their relevance to business and management decisions. Principles of International Human Resource Management This module looks at contemporary issues in global business and their effects on employment practices. You will gain a sound understanding of the broad principles and processes of human resource management (HRM) and the role of the line manager. You will learn to interpret and question current HRM practices, and build your own proficiency in a number of key HRM skills. Principles of Law The module introduces the principles of business and management law, and the legal implications of different types of business activity. There is a focus on both UK contract law and international commercial transactions.You will learn how to apply relevant legal principles, argue both sides of the issue and reach appropriate conclusions. The fundamental differences between the English legal system, the European Union and International Law are covered. Principles of Marketing This module introduces the core principles of marketing and the role of the marketing function within organisations. Marketing is about recognising, understanding and meeting the needs of your customers. You will consider the ways in which marketers can work effectively with other departments to ensure that an organisation is customer-focused. The specific marketing needs of service-based organisations are considered. You will also look at the use of technology such as social media to improve relationships with customers and run international campaigns.
Placement Learning Project This module offers a 4-5 month (minimum 16 weeks) work placement that enables you to put the conceptual knowledge you have gained into practice.You will gain insights into real working life and evaluate the activities of your host organisation through the completion of a number of questionnaires and progress reports. This module replaces one of the study periods abroad.
Project Management and IT Skills Project management is an essential skill in today’s complex business environment and particularly so in events management.You will learn the underpinning principles of good project management and how to use tools such as Microsoft Project to manage tasks and resources.You will build your understanding of the major areas required for project control, evaluation and managing a project team.You will also develop skills in scheduling tasks and resources, working out costs, tracking progress and identifying critical paths.
Planning a New Venture This module takes a hands-on approach to the development of entrepreneurial skills through a real-life business project. Working as par t of a team, you will identify and research an innovative market oppor tunity and plan its implementation. Both the group feasibility plan and group business plan will simulate the type of activities that might challenge an entrepreneur in bringing a business to market, as well as the multitude of dynamics involved in getting a business off the ground.
Public Relations This module examines the essentials of public relations practice, and its role in marketing communications and the wider business environment. You will learn to analyse the many ‘publics’ an organisation must address, and the techniques used. You will explore the complexities of communication with multiple audiences in a global information environment, and the issues raised by the internet.
Principles of Financial Management This module introduces fundamental principles and theories in financial management. It also gives you an understanding of essential products in financial markets and develops primary skills in managing financial assets. You will explore the process of financial management and learn to analyse an array of financial instruments. Upon completion, you will know the cornerstone principles and concepts of contemporary finance, such as the time value of money, risk and return, efficient markets and free cash flow.
Quantitative Methods for Finance and Investments This module will familiarise you with the tools and models that recur throughout the different financial disciplines. You will practice using the mathematical and numerical tools for analysing and solving financial and investment management problems. The module will enable you to view practical financial problems in an integrated manner and choose appropriate methods to address them. You will also learn to work as part of a team in analysing a complex financial case or problem, interpret and evaluate your findings, and present your conclusions and recommendations.
50 / European Business School London Prospectus
Services Marketing The service sector is the fastest-growing and most dominant part of the economies of the UK and many developed countries. The sector ranges from financial and professional services to leisure, tourism and hospitality, and includes not-for-profit and charity organisations. You will learn about the differences between marketing services and products, and how to design and implement successful services marketing strategies. Sustainability in Practice This module looks at applying sustainability and change processes to real-world situations. Through visits to leading companies, you will learn how to evaluate strategies, management and operations and apply your knowledge to actual business situations. Sustainability-Led Marketing The way that business operations affect the environment is of increasing concern to customers. This module explores the ways in which social, ethical and business goals can all be met through the marketing process. You will explore examples of reallife practices and outcomes from around the world. The Application of Artificial Intelligence in Business Business competitiveness depends upon processing and analysing large amounts of information. Artificial Intelligence (AI) is a branch of science that links to maths, psychology, cognition, biology and philosophy. This module offers an overview of intelligent systems and their varied application to business environments. You will study and reflect upon principles underpinning artificial intelligence in business, including topics such as artificial neural networks, natural language processing, data mining, intelligent agents, expert systems, case-based reasoning, robotics, expert systems and business analytics. The Business and Management of Small and Medium Enterprises (SMEs) The role and importance of SMEs has become significant in advanced economies, in part due to the growth of services and information-based industries. These smaller-scale enterprises, while being sources of innovation, growth and employment, face particular issues in terms of their culture, resources and management. This module will enable you to understand the importance and operation of small businesses in an international context. You will explore the main managerial issues facing SMEs and examine contemporary examples of developing businesses. The Business of Culture: Britain and the Heritage Industry This module focuses on the meaning of culture and its social, political and business implications. The rapid growth of internet and social media is resulting in intense debate over questions of identity as expressed through nation, region, class, gender, ethnicity and age. You will examine different cultural practices and analyse their inter-relation and wider significance in socio-political and business contexts. Using real-life examples, you will explore the actual and potential commercial exploitation of cultural and heritage icons. Understanding Business Data Analysing and interpreting numerical data is one of the essential skills a business manager needs. This module looks at business mathematics and business statistics, with an emphasis on working through practical examples. You will learn to analyse business data using statistical techniques and perform financial calculations to make effective investment decisions.
Understanding Cross-Cultural Issues in the Contemporary World As a future manager in a globalised world, you will need to develop sensitivity to, and a critical understanding of, issues arising out of cultural difference. This module will improve your inter-cultural awareness and help you to act appropriately in different cultural settings, as well as equipping you with strategies to deal with cultural conflict.You will also learn the basic concepts of researching social phenomena, particularly ethnography, by carrying out an independent research project. Web Design You will look at the importance of a web presence for organisations of all sizes, and learn the core concepts of web design. The module will provide a theoretical and practical guide to the development of websites using a mixture discussion and hands-on lab work, and highlight the importance of good design and accessibility.You will also gain a solid grounding in web-design packages such as FrontPage and Dreamweaver. BA (HONS) INTERNATIONAL EVENTS MANAGEMENT Business Strategy in Events This module provides a general framework for understanding events in the context of the organisations they serve.You will evaluate the importance of strategic decisions within an organisation and how these influence events strategy.You will also consider how and when events strategy might influence the wider marketing and business strategies of the organisation. The module also ensures that your knowledge of events and business strategies is current, introducing newer developments and concepts within the discipline. Contemporary Issues in Events Management This intensive review offers an exciting exploration of current and future specialised issues within the international events sector. Visiting academics and practitioners in the events field will share their experience of today’s key issues in event management, including corporate social responsibility, sustainability and environmental impact, social legacies, future technologies and the increasing need for higher security and crowd safety.You will reflect and critically comment on future trends and developments within particular areas of international events, and assess the likely impact of change. Cross-Cultural Perspectives in Business Success in the global marketplace requires an understanding of diverse business practices and the ability to respond to cultural differences. This module looks at the complex concept of culture and analyses contemporary social and cultural issues in the workplace.You will explore the impact of culture on business communication, and the challenges of working in cross-cultural teams. The module also explores human resources issues in crosscultural contexts, including staffing strategy in multinational organisations. Culture and Tourism This module explores the concept of national culture and its relation to international tourism and event management. You will examine ways in which cultural artefacts and practices may be used as the basis of events designed for different markets, looking at examples from the arts across sports and food to great constitutional occasions. An important theme is how ‘culture’ and ‘heritage’ are produced, and the way in which creators of events position cultural artefacts and practices both to draw on and to construct a particular narrative of nationality.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 51
Design in International Events Management This module explores design as a practice and discipline in relation to events management. You will look at the relationship between design thinking and marketing communications and learn how to develop an event design pitch. The module examines current practices in designing events, understanding audiences, the meaning and interpretation of events, and design in crosscultural contexts.You will gain a current industry perspective from guest speakers and learn through practical design application tasks.
Integrated Marketing Communication for Events This module considers the importance of integrated marketing approaches to a wide variety of organisations and how events feature within these. Different objectives and strategies for integrated marketing are analysed, and you will investigate how a combined use of marketing communications techniques may provide added value to all stakeholders.You will also look at the development of experiential marketing, its inherent benefits and challenges, and the future of this part of the industry.
Economics of Tourism and Events This module introduces micro and macroeconomic concepts, and evaluates the economic environment in which business and government decisions are made. You will explore theories of individual behaviour, including consumer decision making, as well companies’ conduct in different market structures. On the macro level, the module examines inflation, unemployment, business cycles, economic growth and government economic policies. You will analyse the national economy in a global environment that includes international trade, monetary and financial systems.
International Destination Management This module highlights the growing economic and social importance of the meetings industry to national, regional and city economies.You will develop a critical awareness of the functions, activities, challenges and opportunities faced by international destination management organisations. Using a wide variety of practical case studies, you will explore the planning, implementation and management aspects of meetings, conferences, exhibitions and incentive travel programmes.You will also examine the role that social media and new technologies play in international destination marketing.
Enterprise Planning Entrepreneurial skills are becoming increasingly essential, with careers being more personally, rather than company, based. The dynamic nature of business requires an entrepreneurial culture and the ability to work flexibly.This module offers a learning experience that develops skills for your future development, both academic and professional, and an approach that will enable you to identify and manage change. Working as part of a group, you will identify a market opportunity for an event or small business, and conduct the necessary research and development to convert a perceived opportunity into a business plan.
International Events Management Dissertation This module, spread over semesters 6 and 7, offers all students the opportunity to carry out a significant piece of independent study relevant to international events management. You will produce an original piece of written work reflecting your previous learning at all levels, plus work experience and time spent abroad. You will be expected to offer contemporary commentary on specific international events issues, to select and evaluate appropriate models and concepts within the field of international events management, and provide creative, individual solutions to the chosen events management problem or issue.
Events Operations Project Planning The ability to plan a project correctly and precisely is a major requirement for any event, whether it is domestic or international. You will learn about the individual elements that contribute to the success of an event project through examples of best practice in operations management and by planning and coordinating your own live event. You will work as part of a team to establish event objectives, and manage stakeholders and suppliers, budgets, marketing, logistics, operations and risk. Financial and Management Accounting This module covers the use, analysis and interpretation of accounting information by managers.You will explore the key financial statements that are used by managers and shareholders to make informed decisions, and learn how to prepare, report on, analyse and interpret financial accounting information.You will also look at the regulatory framework underpinning accounting concepts and standards and their effect on asset valuation and profit. Food and Society This module looks at the history of gastronomy, the role of great chefs and the business disciplines behind the role of food in contemporary events management. You will explore a variety of approaches to the study of food eating, and build the skills to apply your knowledge in a commercial environment. You will learn to analyse food, both gastronomically and financially, across a range of locations and styles, and explore the role food plays in events management, from cutting-edge functions in the creative industries, to business and other catering disciplines.
International Events Marketing With the steady growth in international events, the role of marketing is critical in ensuring that your event is a success. More than ever, events managers need to understand how to identify their target markets, develop an appropriate event concept and select the most effective pricing strategy. You will learn about the core concepts of marketing, and how to apply them in developing a marketing plan. Looking at reallife marketing and advertising campaigns, you will analyse how they worked or could be improved. Working in a team you will develop your own events marketing pitch. Introduction to Comparative Law An international event is likely to cut across several jurisdictions, with benefits and constraints resulting from the law in different locations. This module compares English law (a common-law system) with other civil jurisdictions, and looks at how it applies to business. You will explore the legal concepts that are likely to have an impact on international events management, and learn to apply legal rules and principles to real and hypothetical situations. The module also encourages the use of legal reasoning in relation to international events situations. Introduction to Global Political Economy This module offers an overview of theories, structures and processes associated with global political economy. You will explore significant trends, such as regionalism and globalisation, that are shaping the world’s structure and affecting the management of organisations, conferences and events around the globe. You will also look at the aims and activities of important international organisations and their impact on the global political economy, and analyse events occurring and relationships formed around the world.
52 / European Business School London Prospectus
Introduction to International Organisational Behaviour This module explores that ways that people (individuals and groups) act in organisations.You will learn about the varied and interacting forces which have an impact on people in the workplace, and possible management responses.You will also explore the importance of teams in organisations and develop your own capability to work in teams. The discussion focuses on events management where possible, but the principles apply to every working relationship. Diversity and globalisation are real challenges and you will explore national and organisational culture, as well as the management of diversity, creativity and innovation. Introduction to the Events Planning Industry This module introduces the concepts of events planning and management in the context of the broader international business world. You will gain an overview of key areas of events management, including staging, logistics, marketing, human resources, cost-control and budgeting, risk management, supporting hospitality operations, evaluation and reporting. Underpinning these core areas, you will learn about project management and explore the impact of events. Introduction to Writing for the Media Events managers must know how to create a profile that is newsworthy, by generating real stories that appeal to the media. This module will equip you with the understanding and skills to commission, write and manage media strategies. You will gain expertise in working across all media – print, web and broadcast – and learn the forms and styles used in writing for the contemporary media, from blogs, social media and viral marketing, to more traditional news, features and press releases. Luxury Brand Management and International Events This module introduces the specific and unique characteristics of the luxury goods industry and the different marketing techniques that are used, with a focus on luxury events marketing.You will discover the major challenges that are often faced by luxury companies through contemporary case examples that emphasise the actual management of product and service brands in the luxury business. Guest speakers form a vital part of the programme.You will learn how to approach problems from a global perspective, and about innovation and creation, two major components of development and success in luxury brands internationally. Managing Human Resources Human resources management (HRM) within events management often is the responsibility of line managers and senior managers rather than a dedicated department. Generalist managers must therefore be aware of the legal, administrative, operational and strategic aspects of HRM, and its importance to the organisation. Recruiting, motivating, retaining, training and rewarding staff are essential for a modern company to get right.You will become familiar with the range of key HR functions and activities, and learn to apply them to events management situations. The module also covers issues such as health and safety, and the law as it applies to events management. Media Technology for Events Management Modern events are built around the use of media technology, such as video, lighting, audio and projection systems. In areas of the corporate world such as events management, advertising, consultancy and public relations, the use of such media is commonplace.You will develop the practical media technology skills needed to organise an event and learn how to plan, organise and manage a team in preparing a project.You will learn to use specialised lighting, sound, projection, video production and video conferencing systems.The module also explores the background and future developments of the multi-media industry.
Modern Gastronomy This module provides the opportunity to develop your knowledge and understanding of gastronomic principles and explore gastronomic trends. You will explore food and wine from various regional and international cuisines and develop your skills in evaluating food and drink experiences, making reasoned judgments and recommendations about how the experiences could be improved. The content is flexible, enabling you to respond to trends as they develop, and to anticipate where they may lead in the future. Placement Learning Project This module offers a 4-5 month (minimum 16 weeks) work placement that enables you to put the conceptual knowledge you have gained into practice. You will gain insights into real working life and evaluate the activities of your host organisation through the completion of a number of questionnaires and progress repor ts. This module replaces one of the study periods abroad. Professional Skills Development This module will equip you with the essential skills to research and compile academic and commercial reports in a professional way. You will also learn how to construct a well-written CV, complete application forms and develop effective oral presentation skills. The module will also introduce the concept of reflective personal and professional development and provide opportunities for effective planning practice. Project Management and IT Skills Project management is an essential skill in today’s complex business environment and particularly so in events management. You will learn the underpinning principles of good project management and how to use tools such as Microsoft Project to manage tasks and resources. You will build your understanding of the major areas required for project control, evaluation and managing a project team. You will also develop skills in scheduling tasks and resources, working out costs, tracking progress and identifying critical paths. Risk Management for Events This module aims to develop your understanding of the importance of risk management in planning and delivering successful live events, with emphasis on operational responsibilities and requirements at the chosen venue and event destination. Using a variety of real-life case studies, you will learn about different categories of risk, including those associated with the venue, delegates and suppliers, and how to formulate a risk management plan. Services Marketing The service sector is the fastest-growing and most dominant part of the economies of the UK and many developed countries. The sector ranges from financial and professional services to leisure, tourism and hospitality, and includes not-for-profit and charity organisations. You will learn about the differences between marketing services and products, and how to design and implement successful services marketing strategies. Strategic Communication in International Events Management This module encourages you to critically analyse and review several key themes in the modern world of international events management. These are corporate and personal branding and their effect on professional and personal marketing, sustainability, professional ethics and personal development planning. You will explore contemporary case studies to understand how these themes are applied to a wide variety of industry organisations, and consider developments within the industry which will shape its future.
Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl
HOW TO FIND US We look forward to welcoming you to the European Business School London. Located in Regent’s Park, central London, we are easily accessible by public and private transportation.
From Baker Street Station Take the Marylebone Road exit. Walk past Madame Tussauds and take the first road on your left, York Gate. Follow the road into Regent’s Park and over the bridge; you will see the main entrance to the College on your left-hand side. This walk will take approximately 10 minutes.
LE
IRC
ER C
OUT
By Underground Take the London Underground (Tube) to Baker Street station. To help you plan your journey, check the Journey Planner on the Transport for London website: www.tfl.gov.uk
By Road When arriving in central London, take the A501 (Marylebone Road) and turn into York Gate. Cross York Bridge and you will find Regent’s College on your left-hand side.
REGENT’S PARK
From London Heathrow Airport Heathrow Express train service to Paddington station. London Underground from Paddington to Baker Street station. Total journey time approximately 35 minutes.
AD TER RO
R
TE
OU
CHES
ALBANY STREET
LE
RC
CI
EUSTON SQUARE
From London Gatwick Airport Gatwick Express train service to Victoria station. London Underground from Victoria to Baker Street station. Total journey time approximately 60 minutes.
PA R
KR
LIS
SO
NG
OA D
VE
PL
LE
R CIRC
BRIDGE
IV
OR
WARREN STREET
YORK
REGENT’S COLLEGE LONDON
RO
OUTE
GREAT PORTLAND STREET
AC
E
EBONE
MARYL
BAKER STREET
ROAD
REGENT’S PARK
D OA
R RT
OU
MC
ST
GOODGE STREET
LAND PLAC
E
E
IMER
MORT
Marylebone
GE
OD
GO
ET
RE
ST
From St Pancras International, home to the Eurostar Finsbury London UndergroundShor from editchKing’s Cross St Pancras to Baker Street station.Total journey time approximately 10 minutes.
H STREET
PLAC
Regent’s College London
E
ET
PLAC
R STRE
E HIG MARYLEBON
BAKE
STER
GLOU
OUR SEYM
PADDINGTON
PORT
INGTON
PADD
HA
D OA EDGWARE ROAD
WESTWAY
TEN
TOT
From London City Airport Docklands Light Railway (DLR) to Canning Town station. London Underground from Canning Town to Baker Street station. Total journey time approximately 45 minutes.
NOTTINGHAM PLACE
ER
AR GW
ED NE
LEBO
MARY
ROAD
REET
ORE ST
WIGM
Paddington
GARET
MAR
T
STREE
T
STREE
European Business School London Regent’s College London The City Inner Circle, Regent’s Park London, NW1 4NS, UK
Mayfair
Tel Fax Email Lambeth Web
Knightsbridge
Belgravia Chelsea
Westminster
+44 (0)20 7487 7505 +44 (0)20 7487 7425 ebsl@regents.ac.uk www.regents.ac.uk/ebsl
Tel Fax Email Web
EUROPEAN BUSINESS SCHOOL LONDON UNDERGRADUATE PROSPECTUS 2013 - 2014
Regent’s College London Inner Circle, Regent’s Park London NW1 4NS, UK +44 (0)20 7487 7505 +44 (0)20 7487 7425 ebsl@regents.ac.uk www.regents.ac.uk/ebsl
Registered Charity 291583 This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as courses being amended or certain fees that students are required to pay increasing. EBSL reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms or conditions you must ask the Admissions Department before you confirm your acceptance. By accepting a place at EBSL you are agreeing to abide by the rules and regulations of EBSL and Regent’s College London. This document is for guidance only and does not form part of any contract. It is subject to change without notice. The information it contains is correct at the date of publication. © Regent’s College London 2012.
For a copy of this publication in an alternative format, please contact the Publications Officer on +44 (0)20 7487 7505 or exrel@regents.ac.uk
UNDERGRADUATE PROSPECTUS 2013 - 2014