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STRATEGIC TRANSFORMATION
from BRIDGES Winter 2023
by Holly Wright
InAugust 2022, President Mary Sue Coleman charged Chancellor Deba Dutta with developing a robust vision and thoughtful implementation plan for transforming the University of Michigan-Flint. Declining enrollment, low graduation rates, demographic trends that forecast an accelerating decline in the state’s high school graduates, and increasing numbers of students leaving the Flint area to attend other state universities are realities facing the campus.
The University of Michigan is prepared to invest in UM-Flint’s success, but the transformation must be robust, resulting in a strong and attractive brand that conveys a clear and nimble institutional focus, meets the immediate education and career needs of students, focuses on the current and future employment needs of businesses in
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Transformation Process & Timeline
Activity
Stakeholder Engagement
Market Demand Analysis
Program Economics
Synthesis of Findings
Transformation Phase Detail
Market Demand Analysis
• Summarize state and regional student and labor market demands
• Develop hypotheses for additional approaches to market opportunities
• Map labor market to potential programs
• Inform case for strategic direction of UM-Flint the region and supports the local community. Helping UM-Flint emerge as an academically strong and financially viable institution is the ultimate goal.
Launched at a town hall meeting in September 2022, the process has been driven by data and robust engagement. In addition to numerous meetings with stakeholders across the campus, a series of focus groups and interviews with students, faculty, staff, alumni, local employers and community members have taken place. These efforts have been key to an inclusive process intent on soliciting ideas for growth and innovation.
The transformation process remains underway, and we invite you to follow the initiative via the Strategic Transformation website, www.umflint.edu/strategic-transformation, where you will find additional resources, information and updates.
Q4 2022
Q1 2023
Halls
Academic Program Analysis
• Evaluate academic portfolio alignment to market analysis
• Review enrollment trends
• Perform additional programmatic analyses; highlight key considerations
• Develop facilitation materials
Business Case & Implementation Roadmap
• Develop Board proposal
• Create a “case for change” and summary of plan
• Gather resource needs/requests
• Create implementation roadmap