Design Assignment SAMSONITE ASIA
I Uma Anupindi am very grateful for the opportunity that has been provided to me. I hope I have done the needful, and that you find my response to the task interesting.
Samsonite Travel
PART I
SOFT CASE RE-STYLING
SAMSONITE B’LITE To ideate on the next generation of B’Lite from a styling perspective without losing the broad appeal. Samsonite B’lite has a very minimal and modern aesthetic which is hard not to like. Its light weight with looks that are flexible to grace any kind of traveler, be it a student, or a young business-man. Its weight, price and simple modern design make it a best selling product. It also is slightly wider than other suitcases which gives it a taut and sturdy feel. My approach on dealing with this assignment was to identify some reasons as to why a consumer chooses B’lite, and then try to find an inspiration from there. I found that one of the reasons is its uniquely shaped handle which is curvy, comfortable and differ -ent. By doing a lot of brain storming I came to the conclusion that the next generation of B’lite should be a little curvier or a filleted shape. I wanted to keep the basic structure same because it is very durable. I just wanted to work on the face, keeping the side handle design as it is. Looking at the kind of products that the consumer may like, I finally zeroed in on the car Volkswagen Beetle and insects called Stag beetles for inspiration.
INSPIRATION : BEETLES
EXPLORATIONS
B’LITE GROOVE
CONCEPT 1
A curvy -geometric, more fun take on the classic Blite..
Change in dart srtucture front pocket
differents texture, Polyester.
differents texture, Nylon.
Perforated PVC trim
A play with extension of the dart lines on the face. Changes in just the face. The top, side and back have been kept unchanged. I feel the handles are very aesthetic already, and the placement of the name tag is innovative.
COLORS
COLORS
B’LITE CLASSE
CONCEPT 2
An exploration of possible structural differences.
structure remains same as classic Blite, but a flap comes on top, minimising the dart lines, and making it look simpler.
structure has been changed a little as the front face has a different construction.
flap on top housing a front pocket.
A play with structure differences on the face. Changes in just the face. The top, side and back have been kept unchanged. I feel the handles are very aesthetic already, and the placement of the name tag is innovative.
COLORS
COLORS
B’LITE EDGE
CONCEPT 3
A More edgy and daring approach, Use of color blocking.
front pocket vertical front pockets top fabric of different color and Nylon material panels with tonal differences.
decorative thick stitch piping of base fabric color base fabric getting revealed a little. It is made of polyester. contrast wheel, pull handle and other hard accessories.
A play with visual texture achieved by color/ tonal differences. Changes in just the face. The top, side and back have been kept unchanged. I feel the handles are very aesthetic already, and the placement of the name tagis innovative.
COLORS
COLORS
PART II HARD CASE IDEATION
SAMSONITE PIXELCUBE To ideate on a collection/ idea that could replace Pixelcube. It could be a completely different product which appeals to people who look for something different yet stylish in their luggage.
Samsonite Pixelcube has been inspired by how people customize their luggage with ribbons and tape to make it more identifiable. Pixelcube comes with a unique sticker system which enables people to make pixelated graphics on their luggage. The client for this Luggage was identified to be aged between 20- 35 years old. Someone who travels internationally, either for a new job or for higher studies. They like to be a bit different from others but are very stylish and follow latest trends and technology. I set my aim to create a spinner that is stylish, young, fresh with looks that can be transformed in some way. After a lot of ideation I came up with a few more realistic ideas that could be incorporated in a hard luggage. My inspiration was CHECKING-IN : Experiences at the airport which helped me get ideas for the luggage.
SAMSONITE UNIC
CONCEPT 1
IDEA : STICKERING
Scan with your Smartphone to reveal information about the user.
QR codes trend.
Users own QR code. Scan it for more information.
The youth of today just cannot live without their Smartphones and the various useful apps, which has become a way of life.In this age of customisation, the idea is to have a custom made QR code generated on a sticker with the information the client wants. QR codes are being used everywhere, at malls, restaurants, magazines etc so why not Luggage. Other ideas are to have a custom image printed on a transparent sticker paper at the store.
COLORS
SAMSONITE BUILD
CONCEPT 2
IDEA : LEGO
A groove at a level lower than rest of luggage to house lego/play area
colored silicon/ rubber Lego squares.
lego elevations grooves.
groove as design element. LEGO USED IN OTHER PRODUCTS
WITHOUT LEGO
WITH LEGO
The customisablity or fun factor can be added by providing a little space for making ones own pattern by using Lego like silicon blocks or different colors. The suitcase will probably have to be injection moulded as the play area where legos will be incorporated will be at a lower level such that after putting the silicon legos, the suitcase is at one level.
POSSIBILITIES
SAMSONITE CLR
CONCEPT 3.1
IDEA : RE-ARRANGEABLE SLIDE IN PANELS, REVERSIBLE MAGNETIC MAT.
SLIDE -IN More depth can be added to the grrove to create space for keeping boarding pass, documents etc. square groove beneath the front panel to house the colored rectangular pieces. An option is to increase depth and use it as storage space for air-travel docs while check-in.
interchangeable rectangular colored panels with interlocking. fixed logo rivet
groove as design element.
The customisablity or fun factor can be added by providing a groove where one could slide in rectangular panels made of plastic to provide a distinct color variation to the suitcase, The panels can be re-arranged to reveal a different aesthetic..
POSSIBILITIES
VARIATION
A variation of the idea where the placement of the groove different.
CONCEPT 3.2 MAGNETIC MAT
rectangular magnetic panel, pattern on reverse.
rectangular depression which has been sprayed with magnetic coating.
WITHOUT PANEL
WITH PANEL
WITH REVERSED PANEL
An exploration of the possibility where there is a rectanguar depression which has a magnetic coat on it, such that magnetic mats can be provided, which can be reversed to reveal prints and thus color / print combinations can be created by the user..
SAMSONITE S-TRIP
CONCEPT 4
IDEA : RUBBER/SILICONE STRIPS.
slight depression to house rubber strip.
WITHOUT RUBBER STRIP
WITH RUBBER STRIP
it is often seen in Vaccum formed suitcases that they get a lot of scratches due to airport authorities manhandling the suitcase. Inspired by Rubber buffers that are added around the zipper in a vaccum formed suitcase, a groove at the front to which the rubber strip attaches from the zipper. It runs all the way to the back. A dark suitcase can be brigtened up with the fun color and finish only distinctive to rubber.
VARIATION
PART II BUSINESS CASUAL RE-STYLING
SAMSONITE RED GTW To re-create design on to the next generation from a styling perspective..
Samsonite Red GTW is a Men’s Business Casual Collection consisting of a Briefcase, Document holder, Shoulder bag and a tote bag. It is aimed at the 20- 30 year old urban man. The design is very clean and minimal and purely functional. Id like to keep it that way, but add a bit of trims or different technique. As GTW is a very light weight collection, My concept is the SPACE ARMY- Gravity Phobic meets Armed Forces. This inspiration is derived from the current menswear fashion trends. The idea is to be Minimal, Light, Futurist, Jagged-flowy. Use of Perforated Suedes and filleted geometry. I will be keeping the silhouette as it is, and just play with the details.
STORY : SPACE ARMY- GRAVITY PHOBIC MEETS ARMED FORCES
EXPLORATIONS
GTW AIR
CONCEPT 1
A use of perforated trim with stitch effect.
Padding Stitch on top of suede and padding to give quilted effect.
Perforated suede/ PVC trim.
Translucent Silicon Logo patch with black print. Nylon / canvas.
Briefcase
COLOR: CAMELSKIN AND WHITE
Briefcase
Shoulder bag
Document Case
Tote bag
COLOR: DEEP NAVY AND COCOA
Briefcase
Tote bag
Document Case
Shoulder bag
COLOR: MILITARY AND BLACK
Briefcase
Shoulder bag
Document Case
Tote bag
GTW FIERCE
CONCEPT 2
A use of folding and revealing..
Piping with trim- Brown Suede
Top layer- Nylon Inside layer- Trim material, revealed. Stitch lines.
Translucent Silicon Logo patch with black print.
Briefcase
COLOR: CAMELSKIN AND WHITE
Briefcase
Shoulder bag
Document Case
Tote bag
COLOR: DEEP NAVY AND COCOA
Briefcase
Tote bag
Document Case
Shoulder bag
COLOR: MILITARY AND BLACK
r Tote bag
Shoulder bag
Briefcase
Document Case
GTW ZING
CONCEPT 3
Zig-zag ended stitches making a minimalist statement.
zig zag ending Trim boundary for a visible zipper
Stitch detail with a zig- zag ending, color of the trim Translucent Silicon Logo patch with black print.
Briefcase
COLOR: CAMELSKIN AND WHITE
Briefcase
Tote bag
Document Case
Shoulder bag
COLOR: DEEP NAVY AND COCOA
Briefcase
Shoulder bag
Document Case
Tote bag
COLOR: MILITARY AND BLACK
Briefcase
Shoulder bag
Document Case
Tote bag
Thank You