BRIEF TO DESIGN PACKAGING AND BRAND IDENTITY OF HANDMADE ORGANIC SOAP BRAND, KIYA
thought process
ORGANIC SOAP Earthy
Eco-Friendly
Natural
Unique
ORGANIC SOAP PACKAGING Unconventional
Contemporary
Delicate
Natural Elements Minimal
research
Similar products which exist
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Logos of a similar nature
thought process
The name, and its subjective interpretation...
Kiya E XO T I C FEMININE C O M P A R AT I V E LY U P S C A L E L I F E S T Y L E EXQUISITE
thought process
GOING THE CONTEMPORARY EGYPTIAN WAY: The name Kiya is can be traced back to the name of an Egyptian Queen, One of the many wives of the Egyptian Pharaoh Akhenaten. Otherwise, Kiya is also a contemporary modern name in India. Using modern, feminine font seemed to be the way to go with this project. Though the possibilities of using unconventional materials are endless, I have concentrated on the general direction of the logo and the packaging. Usually Egyptian style font is associated with Slab Serif, I have chosen to use Modern font , as it is: Exclusive like a Handmade product Contemporary like the trend of using organic materials Fashionable like the people who use a natural soap Sharp and thin like the elements in Egyptian art
Kiya
design
Option 1
Modern
Vivid
Fun
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K I YA ORGANICS
design
design
For that quarter hour everyday,
Become one with nature
K I YA ORGANICS
Exclusive Handmade Soaps
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Option 2
Elegant
Classic
Nature
Feminine
design
K I YA
s av o n a u n at u r e l
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design
K I YA
s av o n a u n at u r e l
Lavender. Oh... So luscious
Thank kiya...