Murphy Reporter Spring 2012 by University of Minnesota Hubbard School of Journalism & Mass Communication

Murphy Reporter Spring 2012

University of Minnesota

School of Journalism & Mass Communication

The Art of Magazines How two alumnae reshaped American Craft

Monica Moses and Mary K. Baumann in their Northeast Minneapolis office

Murphy Reporter Spring 2012 DIRECTOR

TABLE OF CONTENTS

Albert Tims EDITOR

Sarah Howard DESIGN

Nicholas Khow, Megan Love Warner CONTRIBUTING WRITER

Tim Gihring

PHOTOGRAPHY

Craig Bares, Sarah Howard, Tim Rummelhoff, Scott Theisen

ALUMNI RECORDS

Mary Achartz, Julie Golias PRINTING

Bolger Printing 2011–2012 SJMC Alumni Society Board Members Daniel Gore, president Sarah Bauer, vice president Chad Haldeman, secretary Nina Bouphasavahn Demian Brink Ray Faust Sarah Howard John Lutter Brad Madson Amy Nelson Mary Tan

FEATURES

08 The Art of Magazines

How Monica Moses and Mary K. Baumann transformed American Craft.

13 Dolph Simons Jr. Honored

Legendary newspaperman receives Ralph D. Casey/Minnesota Award.

14 The Changing Face of

Strategic Communication

How alumni are using strategic thinking The Murphy Reporter is published semiannually by the University of Minnesota School of Journalism & Mass Communication for alumni, faculty, staff, students and friends of the school. Send questions or comments to murphrep@umn.edu or Murphy Reporter, 111 Murphy Hall, 206 SE Church St., Minneapolis, MN 55455 The University of Minnesota shall provide equal access to and opportunity in its programs, facilities and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity or gender expression. This publication is available in alternative formats upon request. Direct requests to Sarah Howard at 612-625-8095 or showard@umn.edu.

Seth Lewis and Shayla Thiel-Stern share

their research endeavors.

18 Building Bridges

SJMC partners with local organizations to enhance student opportunities.

23 Essay

04 HEADLINES Scholarship in honor of alumna 4 SJMC welcomes Brendan Watson 4 Public Insight Network partnership 4 Gail MarksJarvis wins alumni award 5 Two faculty members debut books 5 Student wins national scholarship 6 Alumni Spotlight: Diana Harvey 6 A look back at The Wake’s alumni 7

within social media spheres.

17 Faculty Research Spotlight

24 26 14 DEPARTMENTS

As part of Liberty Tree week, students submitted an essay about hate speech. Read the runner-up’s entry.

EVENTS Premack Awards 21

Edward R. Murrow Visitors 22 Weeklong First Amendment Event 22 Spring Showcase 24 Silha Center Events 26

28 STUDENT NEWS 29 ALUMNI NEWS & NOTES 30 FACULTY NEWS 32 DONOR REPORT

A donor and scholarship recipient share their points of view 32

2011 Donor Report 33

IN MEMORIAM

University of Minnesota President Eric Kaler believes in the importance of public communication and powerful storytelling. He believes in the importance of operational excellence, vigorous community partnership and fiscal accountability. He is eager for students and faculty to learn outside the walls of the academy and embrace entrepreneurship. Our shared mission is to create a vibrant, intellectually rigorous and engaged environment for discovery. This issue of the Murphy Reporter highlights the many ways faculty members are working in close collaboration with the professional community to create active learning opportunities, leverage resources, and inform new research and scholarship. We’ve adopted a continuous improvement philosophy about curriculum design and delivery. We’re experimenting with new, active learning approaches and the development of online teaching resources and learning communities. We’re promoting new ways to build diversity themes into all of our courses and engaging with curriculum innovation projects seeded by the Cox Curriculum Innovation Fund. The best programs in the nation, those we consider peer programs, are not standing still. And new programs are emerging, programs unfettered

PETER BECK

On a Mission by legacy traditions and bureaucratic barriers to innovation. We’re paying close attention. We can’t afford to find ourselves becoming the equivalent of a once robust rust belt industry unable to respond nimbly enough to secure a first-class future. We are on the prowl for best practices, creative teaching and learning strategies, successful industry partnerships, and the most talented faculty we can find. This past spring the faculty adopted a new mission statement affirming that “we are committed to teaching students to think critically and creatively in an environment that is diverse, dynamic, globally aware, interactive, and intellectually challenging. We prepare undergraduate students to be leaders in mass communication fields and to be thoughtful, productive citizens in their communities and in public life. We prepare graduate students to be the next generation of leading scholars, educators, and professionals.” It is my hope that this issue of the Murphy Reporter demonstrates our commitment to that mission. Best,

Albert R. Tims Director, School of Journalism & Mass Communication

MY HIGHLIGHTS

Watching the evolution of American Craft under Mary K. and Monica’s guidance has been a true pleasure. SJMC alum Tim Gihring tells the story on page 8.

SJMC was instrumental in creating The Wake 10 years ago. Now, it’s great to look back and see where these talented alumni have landed (page 8). The studentrun magazine continues to prove it’s a great place to start a career. Getting our students prepared for the job market is our goal. Opportunities featured in “Building Bridges” (page 18) give our students a great advantage. I’m proud of each and every one of these partnerships.

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HEADLINES

Scholarship Named in Honor of Alumna Beverly Kees Family, friends and colleagues have established an SJMC scholarship fund in honor of path-breaking journalist Beverly Kees (B.A., ’63). Kees had a long career in newspapers and was a revolutionary in the field as one of the first female managers in the newsroom. The Minneapolis native began her career as editor-in-chief of the Minnesota Daily. She held this position when the Gophers went to the Rose Bowl in 1962 and displayed her pioneering spirit when, as a woman, she had to fight to get on the field. After graduating, she spent most of her newspaper career at the Minneapolis Star and Minneapolis Tribune, where she started as a reporter and left as assistant managing editor. “I was lucky to work for Bev very early in my career as a writer,” said Kate Parry, assistant managing editor for special projects and features at the Star Tribune. “She was an incredibly demanding editor, but she managed to do that in a way that was positive and helped us soar. I often think back to the lessons I learned working for her. She was among a small group who re-

ally broke down the obstacles for women in top management at newspapers. Along the way, she mentored a lot of women, and I’ve always been glad I was one of them.” She also held positions as executive editor of the Grand Forks Herald in North Dakota, executive editor of the Fresno Bee in San Francisco and editor of the Post-Tribune in Gary, Ind. A well-known educator, Kees also served as a visiting professional scholar at the Freedom Forum’s First Amendment Center in Nashville, Tenn., and directed journalism education and journalism training programs and seminars for the now-closed Freedom Forum Center in San Francisco. In 2004, Kees was tragically killed when she was struck by a truck in San Francisco. She was 63 years old. The Beverly Kees Scholarship will be awarded for the first time in Spring 2013 for the 2013-2014 school year to full-time undergraduate SJMC students who demonstrate financial need and high academic achievement. –S.H. Donate to the Kees Scholarship On your smartphone, search the app store for a QR code scanner such as NeoReader or RedLaser. Scan the image with your phone, and you’ll be transported to the website. No smartphone? No worries. Donate at http://z.umn.edu/bevkees.

Kees as a student at the University of Minnesota; Kees as a writer and reporter at the Minneapolis Tribune; Kees as executive editor of the Fresno Bee.

COURTESY OF BRENDAN WATSON

SJMC Welcomes New Faculty Member Brendan Watson

In fall 2012, SJMC will welcome new faculty member Brendan Watson, who earned his Ph.D. from the University of North Carolina. Watson’s research examines how social structures affect communication about local issues involving conflict. His dissertation focused on how communities around the Gulf Coast influenced coverage of the BP oil spill. Previously, Watson was a reporter for the St. Petersburg Times of Florida where he led early efforts to start multimedia reporting, including podcasting and live-blogging.

Check out Brendan Watson’s work On your smartphone, search the app store for a QR code scanner such as NeoReader or RedLaser. Scan the image with your phone, and you’ll be transported to his website. No smartphone? No worries. His website is at brendanwatson.net.

4 Murphy Reporter SPRING 2012

New Initiative Partners with American Public Media’s Public Insight Network

SJMC has joined newsrooms and other universities across the country as a partner with American Public Media’s Public Insight Network (PIN), an array of online tools to build and tap into a network of journalism sources. The partnership will help students reach out to the nearly 80,000 people in the PIN database, 9,000 in Minnesota — all of whom have agreed to be contacted for stories — and pave the way for deeper and richer storytelling on all platforms. Work with the SJMC PIN will begin in fall 2012 when students use it in a practicum course to create reports for Minnesota Public Radio News, which is owned by American Public Media. Students in other reporting classes and those working for the Murphy News Service will also have access to PIN. And SJMC hopes to build an even more robust network by asking alumni and those affiliated with the school to join the network and offer their insights. “We’re excited about the possibilities,” said SJMC lecturer Gayle Golden, who helped connect SJMC and PIN. “Those potential sources can provide rich insight for our students’ stories.” To become an SJMC Public Insight Network source, go to z.umn.edu/ sjmcpin or email insight@umn.edu.

HEADLINES

Award-winning Chicago Tribune columnist Gail MarksJarvis (B.A., ’73) was honored with the SJMC Alumni Society’s Award for Excellence at Spring Showcase on May 2, 2012. At the event, MarksJarvis encouraged students to work toward their dreams, despite today’s economy and job market. She shared her own story of working other jobs while still dreaming and preparing to become a journalist. “Your first job will not be your last,” she said. “Every opportunity can lead to a new opportunity.” MarksJarvis’s long, prestigious career has positioned her as one of the nation’s most respected personal-finance journalists. She is a regular commentator on issues of personal finance for the Nightly Business Report, WGN TV and WGN Radio in Chicago. She has appeared on National Public Radio, Fox Business, the CBS Early Show and PBS NewsHour. Her book, “Saving for Retirement Without Living Like a Pauper or Winning the Lottery,” has been called a “cover-to-cover must-read for everyone 16 to 60 who wants to live the American Dream,” by Dallas Salisbury, CEO of the Employee Benefit Institute and American Savings Education Council. Prior to writing personal-finance columns, MarksJarvis spent a decade covering business and wrote for such publications as USA Today and the St. Paul Pioneer Press. She was a member of the SJMC Alumni Society Board from 1998 to 2004 and helped implement the board’s successful mentoring program. –S.H.

SCOTT THEISEN

COURTESY OF THE CHICAGO TRIBUNE

Gail MarksJarvis Honored with SJMC Alumni Society’s 2012 Award for Excellence

Emeriti Faculty Irving Fang Publishes New Edition of “Alphabet to Internet”

SJMC Emeriti Professor Irving Fang first published “Alphabet to Internet: Mediated Communication in Our Lives” in 2008. In this updated edition, published in March 2012, Fang looks at evolving means of communication and their effect on society. This book takes readers from early communication methods to today’s use of cell phones and social media. Especially interesting: a timeline at the end of each chapter not only gives a chronology, but a context for the evolution of communication methods.

Amy Kristin Sanders Helps Pen New Edition of Law Book Published in 2011 by Foundation Press, SJMC Assistant Professor Amy Kristin Sanders co-authored the 11th edition of “The First Amendment and the Fourth Estate: The Law of Mass Media.” According to Sanders this edition was updated to fully integrate information about the Internet. “In previous editions, Internet law was a separate chapter, but it’s such a vital way in how we communicate, so it’s now incorporated throughout the book,” she said. The book also features recent Supreme Court decisions and case studies.

MarksJarvis at Spring Showcase with SJMC Alumni Society Board President Daniel Gore (left) and SJMC Director Albert Tims.

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HEADLINES

KEVIN SCHAUL

SJMC Student Wins First AP-Google Scholarship SJMC sophomore Kevin Schaul was one of six students awarded the first-ever Associated Press-Google Scholarship. The $20,000 national scholarship is awarded to students doing innovative work in digital media. The journalism and computer-science double major surely fits the bill: He’s a programmer intern with MinnPost’s interactive team, a research assistant to SJMC assistant professor Seth Lewis, the online tech guru at the Minnesota Daily and focusing his coursework on data journalism. On his personal website, Schaul said, “I owe much of my progress in the past year to Dr. Seth Lewis, my journalism adviser. He has given me advice about school, careers and life in general. I couldn’t be more blessed than to have him as a resource. Professor Kathleen Hansen convinced me to pursue both computer science and journalism at the beginning of my freshman year. I thought she was crazy, but here I am. I thank her deeply for that.”

Alumni Spotlight: Diana Harvey Diana Harvey (B.A., ’90; M.L.S., ’09) has always had one goal. “I wanted to tell stories. That’s all I ever wanted to do.” With her role as chief communications officer at the University of Minnesota, it’s her job to tell the University’s story as a means of engaging the U’s audiences. “I call myself the chief storyteller,” she says.We sat down with the SJMC alumna to check in.

You’ve been in your new role for one year now. How’s it going?

I love working within a new presidential administration. President Kaler is a true visionary and a decisive, results-oriented leader. He’s really given me a lot of latitude to do what I think is best for the organization.

What changes are you working on?

We’re working to integrate communications as much as possible across the University system. My goal in this role is to get everyone at the U working together to tell a more unified story of this great university. This job, unlike any I’ve worked on, feels like a political campaign. We try to get the president out in the community almost every day. He’s always doing something to advance the U.

How did your career evolve after graduating from SJMC?

I was a news-writing student in SJMC, and I wasn’t sure what I wanted to do, except that I wanted to write for a living. So I went to the internship posting board in the basement of Murphy Hall and perused the public relations postings, a field I knew little about. I saw an internship for what was then Mona, Meyer, McGrath (now Weber Shandwick). So I applied, got the job, and found a field I loved. They hired me upon graduation, and I worked there for two years. I relished agency life. I was exposed to a bunch of different sectors and found my niche in the health care field.

How did you move to communications from public relations?

In 1992, I became the first-ever communications director for Planned Parenthood of Minnesota. There, I really understood for the first time all of the tools at our disposal and reoriented my thinking and work under the broad umbrella of communications.

What’s your advice for finding a job that you love?

I’ve found that there is a lot of value in working on issues or causes that are meaningful and personal to me. Some of my proudest work is when I was on the Target Market teenage antismoking campaign. That campaign meant a lot to me. And that’s why it’s great to work at the U. I’m an alum. I’ve seen the organization from many perspectives, and it has had a tranformative impact on my life.

What is a tactic that has helped you in your career?

I’ve never formally sought out mentors, but I’ve always had role models who I would consider mentors. Informal mentoring in both directions is important. Seek out the people you look up to, see how they work and behave and follow that lead. 6 Murphy Reporter SPRING 2012

Harvey’s Evolution: B.A. Journalism, University of Minnesota Account Executive, Mona, Meyer, McGrath Communications Director, Planned Parenthood of Minnesota/South Dakota Account Group Director, Weber Shandwick Assistant Dean for External Affairs, UMN School of Public Health M.L.S. in Immigrant Health Communication, University of Minnesota Assistant Dean for External Affairs & Communications Officer, University of Minnesota

1988 1988 1992

1997 2003

2009

2011

HEADLINES

Where are they now? As The Wake student magazine celebrates 10 years, we take a look at where the original class of “Wakers” are now. Minneapolis John Storms Buyer Target Corp.

Alexis Radcliff Kindle Program Manager Amazon.com

Andy Tyra Software Development Manager Amazon Web Services

Seattle

James DeLong* Director of Development Community of Peace Academy

Dan Mirocha* Digital Account Manager Fallon

Brie Cohen* Production Editor Lerner Publishing Group

Bill Wroblewski* Producer and Content Strategist Viewstream San Fransisco, CA

Morgon Mae Schultz* Marketing Specialist Stratasys

Jesse Roesler* Story Director and Partner Bolster

New York City

Marvin Lin Owner Tiny Mix Tapes

Steve Swanson Host Trivia Mafia

Eric Magnuson* Freelance Writer for Rolling Stone and Spin

Chris Ruen Author of “FreeLoading: How Our Insatiable Appetite For Free Content Starves Creativity”

Kay Steiger* Managing Editor Raw Story

Washington, D.C.

Editor’s Note: While all of the people listed here are University of Minnesota graduates, not all are SJMC majors. This group is recognized because they contributed to and progressed campus journalism at the University of Minnesota, providing endless opportunities for future journalists, editors and photographers and for those interested in the world of magazines. SJMC majors are identified with a * note.

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The Art of Magazines How SJMC alumnae Monica Moses and Mary K. Baumann transformed American Craft magazine

8 Murphy Reporter SPRING 2012

BY TIM GIHRING PHOTOGRAPHY BY CRAIG BARES

In Monica Moses’ office in northeast Minneapolis, the shelves are topped with what appear to be small yellow and orange jars. In fact, they’re rolls of cinema-style tickets, of the Admit One variety, which Moses has manipulated to resemble vessels. “It’s simpler than it looks,” she says humbly, quickly collapsing one into the familiar circle and spoiling the illusion. The tickets came from New York, along with everything else in the former headquarters of the American Craft Council (ACC), when the 70-year-old nonprofit moved from Manhattan to Minneapolis in 2010, with one notable exception: the staff. Not one New Yorker made the move. The organization, which relocated to cut costs, would have to restart its key components practically from scratch: four annual craft shows across the country and a bimonthly magazine, American Craft. The magazine may have been overdue for a reboot anyway. Founded in the 1940s, it covers fine craft — ceramics, glassmaking, woodworking, etc. — for a readership of about 90,000 people, mostly artists, collectors and others who receive the magazine as a benefit of joining the ACC. But over the years, the magazine had grown ponderous and academic, far removed from the paint-splattered, sawdust-strewn workshops of the artists receiving it. Moses (M.A., ’91) was hired as the editor of American Craft in July 2010. Several years earlier, as the managing editor and then director of production innovation at the Star Tribune, she had led a striking redesign of the newspaper and launched its upscale Marq magazine. She knew immediately what she wanted to do

with American Craft. “I thought it could be more accessible, more visual,” she says. “No more ‘art speak.’” But she had no staff, no stories in the can and only six weeks to finish the next issue. Mary K. Baumann (B.A., ’73) and her husband, Will Hopkins, were the first of Moses’ hires, sharing the title of creative director. They had recently returned to Minneapolis after several decades in New York, where they led award-winning redesigns of Forbes, Architectural Digest and other magazines. “Monica and I,” says Baumann, “are bonded together by a desire to push the envelope.” Within a few weeks, the first issue was done. Within a year, membership in the ACC had ballooned by about 14 percent. Today, American Craft is adding staff (there are now nine editors and designers) as Moses and Baumann find themselves in the rare position of growing a magazine in the toughest publishing environment either of them can remember. ███ The new ACC headquarters are in the former Grainbelt Brewery, a historic stone edifice the color of pale ale. The airy offices have exposed brick walls and ductwork, suggesting a blend of old and new and an appreciation of honest craftsmanship — nothing hidden, no tricks. The library houses the nation’s largest collection of books and periodicals on fine craft, including American Craft issues going back to the black-and-white era of men turning pots with their ties on. The last issue published before Moses took over is easily

recognized, laden with talk of “dualities” and “critical discourse” and burdened with a static cover shot of rope art hanging limply on a wall, like seaweed. Moses saw American Craft as solid but malleable clay, an opportunity to create a more accessible yet still important publication, a delicate blend she’d been trying all of her career to perfect. After graduating from St. Olaf College in the 1980s, she got her first journalism job as a copy editor at the Anchorage Times in Alaska before deciding she needed to ground herself in the principles of the profession. She enrolled as a graduate student at SJMC and sought, in her thesis, to write about the latest academic theories on journalism — ideas about civic journalism and hyper-local agendas — in such a way that reporters who had never opened a book on journalism could apply them to their work. She was stymied, however, by a schism in the school at that time between academics and professionals, and graduated more determined than ever to bridge the gap. Baumann says of her colleague, “It was ingrained in you that you can’t stand still, that you have to figure out new ways of doing things.” And Moses did, going on to teach design and visual thinking at the Poynter Institute before arriving at the Star Tribune. At the newspaper, she overcame editorial resistance and turf battles (“You should have seen the first time I mentioned ‘charticles,’” she says) to create a more visual news experience. Baumann, meanwhile, had been taught early on, as a photojournalism major at SJMC in the early 1970s, to pay attention to both words and pictures. “I

Craft Connection

American Craft’s many University connections

The Staff: Zoellner, Moses, Julie K. Hanus, Clint Greene, Baumann, Hopkins and Arginteanu

10 Murphy Reporter SPRING 2012

The masthead of American Craft is something of a University reunion, with Monica Moses and Mary K. Baumann only the most high-profile names. Copy editor Judy Arginteanu worked at the Minnesota Daily in the 1980s while earning a master’s degree in French and art history. She then worked for 10 years as a copy editor and reporter at the Pioneer Press before moving over to the Star Tribune to do the same in 2003. She left about the same time as Moses, in 2007, worked briefly at the Rake magazine, and now splits her time between American Craft and the many magazines of Tiger Oak Publications. The newest hire, assistant editor Andrew Zoellner, earned a bachelor’s degree from SJMC in 2009 then worked as a contributing editor for American Woodworker magazine, based in Eagan, Minn. He’s a woodworker himself, which drew Moses’ eye to his resumé among the hundreds she received for the position. The most prominent alum at the ACC, however, isn’t on the masthead: Chris Amundsen, the organization’s new director. A 1981 graduate in accounting, he was the chief operating officer of the Greater Twin Cities United Way for many years before indulging his lifelong love of fine craft.

had a fantastic professor [R. Smith Schuneman, the founder of the University’s photojournalism program] who demanded we shoot and write,” she says. After honing her skills at 3M, she landed her dream job in the art department of LIFE magazine in New York. From there, she and Hopkins began a long career of helping national magazines visually redefine themselves. As it happens, Baumann and Moses were both freelancing for Milkweed Editions, the local publisher, when they met shortly before the ACC moved to Minneapolis. By then, Moses had left the Star Tribune and acquired a second master’s degree in a completely different field: human development. The turmoil wrought by the Internet and the ensuing collapse of the Star Tribune’s advertising base had pushed the newspaper to the brink of bankruptcy and left Moses disillusioned. “I said, ‘I am so done with this journalism stuff,’” she recalls. It was a friend who noticed the vacancy at American Craft and convinced Moses to give publishing another shot. She didn’t actually need much coaxing. Moses and Baumann both have a deep appreciation for arts and crafts. Moses, per the ersatz jars, is an artist herself. Baumann and her husband are avid collectors. In fact, Moses was initially concerned that the couple was too deeply involved in the scene to embrace the sort of changes she envisioned for the magazine. But neither woman anticipated when they signed on that they would suddenly be at the forefront of a craft renaissance. ███ Pam Diamond, the ACC’s marketing and communications director, has tracked a renewed interest in arts and crafts for several years now — attendance at the ACC’s craft shows, she says, is “off the charts.” She ties the movement to the same forces spurring a national obsession with everything local and handmade, from organic food to indie music, bundling the foodie philosophy of Michael Pollan with the rustic rock ’n‘ roll of Bon Iver. “In this economy, people are leading with their values,” Diamond says. “They’re saying, ‘I’m living with less, so I’ll choose carefully’— even their coffee cup. They’ll buy it from a local studio and meet the artist who made it. It’s a lifestyle about making intentional choices.” Diamond notes that many artists today had other careers before the economy tanked. “That artist making coffee mugs?” she asks rhetorically. “Maybe he left his

day job as an accountant and is rebuilding a farm now, catering to people who love local food. It’s happening, in one way or another, all over. When people have nothing to lose, they innovate.” And yet, before American Craft moved to Minneapolis, you might never have known from reading the field’s leading publication that there was a renaissance going on at all. There were few stories about innovative artists and even fewer about ACC member artists, much to their chagrin. Chris Amundsen, the new director of the ACC, says he asked Moses when he hired her what kind of magazine she envisioned: “Do you want an educational journal or do you want to reach a broader audience?” It was a fair question. Although the magazine’s editorial bent was “holier-

than-thou,” as Baumann puts it, previous directors had obviously approved. And not without reason. “For a long time,” Moses says, “craft as a medium had an inferiority complex in the art world. Is it art? Is it not art? As a result, there was a drive to gain acceptance in art circles, and that was reflected in the magazine.” The move to Minneapolis, Diamond says, allowed the ACC to consider loosening up the magazine. “Moving to the Midwest was already such a shift in mindset for people,” she says, “that we had license to say, ‘Blame it on the Minnesotans!’” One of the first things Moses did was triple the magazine’s photography budget, a move Baumann supported. With her New York connections, Baumann hired world-class photographers and splashed the pictures across the pages. Moses Murphy Reporter

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shaved the stories to make room. When it comes to visuals, Moses is uncompromising. “If the pics don’t work,” she says, “write about someone else or take new pictures.” The stories became punchier, faster reads, better connected to trends and the broader culture. One recent cover story featured Nick Offerman, who plays woodworker Ron Swanson on NBC’s Parks and Recreation and also happens to be one in real life. The writing became more colloquial: “Keep Your Damn Flowers” read a recent headline about a glassmaker. A regular column called “Voices” was begun to give artists a place to weigh in on things like the best handmade gift they’ve ever received or the artist they most admire, their “platonic craft crush.” The magazine, acknowledging the breadth of craft’s appeal, has broadened its potential audience. “There’s a thread,” says Moses, “between a knitter in Apple Valley and a MacArthur-winning ceramist, and I’m OK with that.” American Craft is now sold on more newsstands than before and it’s not uncommon to see it in hair salons as well as galleries. Last September, in honor of the ACC’s 70th anniversary, Moses and Baumann attempted the magazine’s most ambitious cover story yet: a chronicle of “America’s handmade history.” Across 16 photo-filled pages, a timeline highlighted the biggest moments in fine craft, decade by decade. The project was as gutsy in its assertiveness as its scope, establishing the new staff as the arbiters and keepers of craft. “It earned us some credibility,” says Baumann. “Artists said, ‘Wow, they are truly serious about this.’” If the story drew the core readership of member artists into the fold, the ongoing coverage of their work and opinions has kept them there. The reader-writer bond, judging from feedback, is now uncommonly close. “We were the enemy before,” says Diamond. “Now it’s a lovefest.” ███ On a Tuesday morning, the editors and designers gather in the dining area of Baumann and Hopkins’ abode, a ground-level condominium framed by broad stone arches, wood beams and limestone columns. Once part of a mill, it’s no surprise the space was featured in The New York Times architecture section a few years back. Here, the staff read through the final layouts of the magazine, word by word, “like dumping a bucket of sand on

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the floor and having to pick it all up with a tweezers,” says Moses. With Baumann and Hopkins close at hand (they typically work from home), it’s easier than doing it in the office, and certainly more pleasurable. Moses takes a break to show a cheeky video the staff recently made about the magazine. “You might be thinking that making a magazine like American Craft is easy,” Moses says to the camera. “Have you ever worked with artists? Some artists are [bleeping] crazy.” The staff cracks up. It’s that kind of irreverence that seeps into the magazine, although it’s never irreverence about the subject matter — it’s about the stuffiness of journalism itself. “They take their work seriously,” Moses says of her writers, “but not themselves.” Baumann hands Moses a few more layouts, then lingers, marveling at some

photos of blown glass. “If you see something that excites you,” she says, “you literally feel it in your heart. We try to achieve that.” Moses studies the pages silently before nodding her head. “This desire to make things,” she muses, “it’s not a reasonable thing. We’re driven by some impulse to use our hands that we can barely understand.” She picks up her pen once more to make notes on a page. “If you can remind people of that,” she says, “then you’ve done something that’s meaningful.” Tim Gihring is a 1995 SJMC graduate and the longtime senior writer and arts editor at Minnesota Monthly. An artist himself (his studio is housed in the Northrup King Building), he serves on the Minneapolis Arts Commission.

Dolph Simons Jr. Honored with Ralph D. Casey/Minnesota Award The legendary newspaperman receives honor named after SJMC’s first director Albert Tims, SJMC director, presented Dolph C. Simons Jr., editor and publisher of the Lawrence Journal-World and chairman of The World Company, with the 2011 Ralph D. Casey/Minnesota Award at the Inland Press Association’s 126th annual meeting in Chicago on Oct. 18, 2011. The award recognizes distinguished leadership and service in the newspaper industry — an honor that fits Simons well.

It was here that Simons made his mark on the media landscape. In 1968, he founded Sunflower Cablevision, which provided cable television services to the Lawrence community for more than 40 years. Simons also positioned the World Company (which owns the Sunflower Cablevision), as a founding member of what is now the National Cable Television Cooperative, Inc. Because of these advancements, the Cable Television Center recognized him as a “pioneer” member of the industry. “If we don’t have good people and loyal people helping us, we’re in trouble,” Simons said upon receiving the award. “And I’ve been blessed to have that here in The World Company.” Simons has been a revolutionary in understanding that the role of newspapers is changing and that reporters and editors must adapt. In a 1992 speech, he said, “It’s very important that our reporters understand that they are no longer newspaper reporters. We are going to serve our readers regardless of what their media choice is.” It was because of this forward-thinking mindset that, in 1995, the Journal-World became one of the first daily newspapers to begin publishing stories on the Internet. Simons has contributed greatly to the American press. He has served as the director of the Associated Press, president of the Kansas Associated Press board of directors, director of the Inland Daily Press Association and director of the Newspaper Publishers Association (now the Newspaper Association of America).

INLAND PRESS ASSOCIATION

Simons started his career as an international reporter for the London Times and then the Johannesburg Star in South Africa. In 1962, Simons Jr. became editor-in-chief of the Lawrence Journal-World, the newspaper his grandfather founded in 1891.

SJMC Director Albert Tims gives Dolph Simons Jr. the Ralph D. Casey/ Minnesota Award at the Inland Press Association’s 126th annual meeting in Chicago in October 2011.

And Simons enjoys supporting his alma mater, Kansas University. According to his son, Dan, Dolph often says, “As the university goes, so does the university town,” referring to his support of both Lawrence and the community. His grandfather was a founding member of the William Allen White Foundation and today, Dolph and both his sons serve on the board. He contributes to the Kansas University Endowment Charitable Gift Fund and has helped fund the university’s new Spencer Museum of Art. He also serves on the board of advisers for KU’s International Center for Ethics in Business, the advisory board for the School of Business and the KU Alumni Association board. The Ralph D. Casey/Minnesota Award is named in honor SJMC’s first director. It is presented each year to a publisher, editor or senior newspaper staff member who has a distinguished record of leadership and service in the industry. –S.H.

He is also a committed community member and serves as a trustee of the Menninger Foundation, the National Parks Conservation Association and the Kansas Nature Conservatory. He serves on the board of the Lawrence Memorial Hospital and the central governing board for Children’s Mercy Hospital in Kansas City.

Murphy Reporter

SPRING 2012

the changing face of

strategic communication

Public relations, marketing, advertising, branding and social media: They all fall under the broad definition of strategic communication. As new graduates head out into the field, the uncertain economic climate has many facing an unknown future. But, from social media to new techniques, the field of strategic communication is booming. By Sarah Howard Illustration by Nicholas Khow 14 Murphy Reporter SPRING 2012

As the field of communication changes almost daily, with the advent of everything from new apps to social media tools, the art of skilled and dynamic strategic communication becomes even more significant. Through the tactful use of social media tools and other innovative solutions to communication problems, SJMC graduates are helping shape this new world of strategic communication. And many are thriving. So much of what’s changing the communications landscape is technology related. From Twitter to Facebook to YouTube to Pinterest, the tools anyone can use to communicate are ever-changing and growing. Because of the clutter, a strategic communication vision is more vital than ever to companies’ brands — and the public-relations firms and advertising agencies behind them. And, new graduates are poised to thrive in this climate. “Today’s graduates are digital natives,” said Doug Spong, president of Carmichael Lynch and founder of Carmichael Lynch Spong Public Relations in Minneapolis. “They grew up with these technologies and are quick to adapt.” But, becoming part of the clutter is easy. Social media platforms equipped with strategic thinking lead to success. “Without a firm strategy behind these tools, they won’t be successful,” said 2006 graduate Christian Betancourt, digital marketing manager at McNally Smith College of Music in Minneapolis. Plus, the tools are allowing SJMC graduates to explore the professional world like never before — from discovering new fields and career paths to landing internships. Vince Koci can thank Twitter for the start of his career. Well, that and Wikipedia. The 2011 graduate was applying to Campbell Mithun’s Lucky 13 internship (a program known in journalism schools throughout the country) the first year Twitter was used as part of the application process. Candidates had to send 13 tweets in 13 days to get noticed and get an interview. Koci decided that changing Campbell Mithun’s Wikipedia page and sending them the link would get him noticed. It worked. “It went 15 Murphy Reporter SPRING 2012

around the creative department and down to the PR department,” he said with a laugh. “Wikipedia wasn’t happy with the manipulation, but it was worth it.” Koci’s methods of attention-grabbing would have been impossible just a few years ago. Now, Koci is a full-time copywriter at Campbell Mithun and one of the agency’s “Lucky Stars” — Lucky 13 interns who get hired. Six of the agency’s 10 Lucky Stars are SJMC grads who work in everything from account management to media strategy. For more than a year now, Koci has been working on such brands as Purina and Frontier Communications. His copywriting responsibilities are a mix of new and traditional communication models — from writing copy for mobile websites and building websites to recording radio ads. And, of course, he’s in charge of his brand’s social media. “Brands are adapting and becoming dedicated to their social media presence,” he said. While it’s true that much of today’s changing communications climate is strictly thanks to technological changes, without strategic planning, thinking and communication these technologies are not effective. And that’s where the strategic communicators come in. “We have to plan out everything,” he said. “We put hours and hours and thousands of dollars toward formulating plans for social media.” Betancourt also owes his job to Twitter. A friend saw the job at McNally Smith and tweeted it to Betancourt, thinking he was a good fit. While Betancourt says he wasn’t looking for a job at the time, “one tweet changed everything.” After internships with Sen. Amy Klobuchar and Best Buy, his public relations career began with positions at Kroll Ontrack and Thomson Reuters. But the fascination behind social media changed his career track. “I saw that companies were really starting to use social media to be transparent,” he said. It quickly became obvious to Betancourt how clients and businesses could use social media to their advantage. “Social media really allowed companies to find ways to put out information that

SJMC’s Strategic Communication Curriculum Gets an Overhaul In Fall 2012, big changes are coming to the strategic communication track at SJMC. And they’ve been a long time coming. “These changes are necessary given the changing field of strategic communication,” said Director of Undergraduate Studies Kathy Hansen, who led the charge to update the curriculum. “Our goal is to better reflect the strategic communication discipline and professional fields, increase the number of course choices available for strategic communication students, and allow strategic communication track students the same flexibility and depth in program planning that the journalism track and the mass communication track students have always had,” Hansen said. Among the changes, three new courses will be added to the curriculum: Account Planning, Digital Media in Strategic Communication and Management for Strategic Communication. The curriculum as a whole will incorporate more digital models and methods, and will better help students understand the changing professional world of strategic communication. In making these changes, SJMC tapped professionals from the strategic communication field. As part of their consultation, they were asked what skills they would like to see in new graduates. Students will begin taking these new classes in Fall 2012 with the new curriculum to be fully implemented by Spring 2013.

Murphy Reporter

SPRING 2012

In 2007, while at Kroll Ontrack, Betancourt started using Facebook to put out content and blog posts to build a community. “Without a community, there’s nobody to listen to what you have to say,” he said. “And that takes strategic planning and thinking.” Betancourt says that social media tools can solve a lot of problems for those wanting to get a message out. “Whether you’re launching a product or [addressing] a public relations issue, you can use these tools to your advantage if they’re coordinated in the right manner,” he said. “If you do everything strategically and in the right order, it’ll piggyback off of itself.” 2008 graduate Kolina Cicero discovered public relations by way of social media. After internships in writing, she came across an opportunity to work with John Larson, a brand manager for authors, as well as TV and radio personalities. “John had me manage the social media accounts of some of his clients, and I really loved it,” she said. “I love that it’s an untraditional form of public relations, but you still use a lot of the same skills.” It was through Larson’s connections that Cicero was faced with a great opportunity: building her own business. In April 2011, Cicero Media launched. In November 2011, Cory Westerfield joined her to create Cicero West. Their clients run the gamut:

IMPORTANCE OF SOCIAL MEDIA

Growth in this business is the only sign of life. There were positions created in the 1980s that don’t exist anymore. You have to adapt. –Doug Spong, president of Carmichael Lynch

a lawyer, a speaker, a yogurt shop, a civic designer — and the list is growing. And out of new technologies and business models come new ideas. In summer 2012, Cicero and Westerfield, along with another partner, are giving the social media community a new outlet: Sosper. Short for “social prosperity,” Sosper encourages people in online communities to participate in meet-ups. “We all spend so much time behind our computers being ‘social,’ but we’re not even meeting these people,” she said. “Sosper is really an event space that allows people to come together from behind a computer.” These innovative ideas and technologies have led to opportunities within the strategic communication field. “Agencies are really ramping up in the social marketing realm,” said Betancourt. “Many have whole departments that are

PERCENT OF FORTUNE GLOBAL 100 COMPANIES WITH:

TWITTER FACEBOOK YOUTUBE

90%

93%

OF MARKETERS SURVEYED USE SOCIAL MEDIA FOR THEIR BUSINESS

OF MARKETERS SAID SOCIAL MEDIA IS IMPORTANT TO THEIR BUSINESS

16 Murphy Reporter SPRING 2012

BLOGS 65% 54% 50% 33%

dedicated to digital marketing.” This is by no means the first or last time this field will change. “Growth in this business is the only sign of life,” said Spong. “There were positions created in the 1980s that don’t exist anymore, and, as a professional, you have to adapt or you won’t be relevant.” Spong says that the importance of social media marketing comes from a key takeaway communications professionals have always known: The most credible spokesperson is someone like the consumer with no vested interest. “Knowing this, social media can be a great advocate for us,” he said. “The opportunity for communications professionals is to be that credible source,” Spong said. “The opportunity with social media is not just to rehash headlines but to share things of interest and engage the audience.”

COMPANIES USING BLOGS FOR MARKETING

2007 2008 2009 2010 2011 2012

16% 25% 29% 34% 39% 43%

Sources: mediabistro.com, hongkiat.com, searchenginejournal.com

might not be important enough for a press release, but was still interesting to stakeholders.”

Faculty Research Spotlight Two junior faculty expand their research

SETH LEWIS

FOCUS:

The intersection of news, innovation, technology and sociology

Assistant Professor Ph.D., University of Texas at Austin

What is your main research focus right now?

I’m working on a major project that explores the rise of the computer programmer in the world of news and information by looking at the intersection of coding technologies and news processes across a range of case studies. My research team includes an SJMC doctoral student (Rodrigo Zamith) and several SJMC undergraduate research assistants. We’re doing fieldwork in newsrooms and at journalist-and-technologist meetups and hackathons, and we’re doing this in several parts of the world. As we interview key players in this space, we’re trying to understand the sociology of the “hacks and hackers” phenomenon that’s at work in journalism today.

What is your main goal in this research?

The goal is to understand how this growing incorporation of computational processes and ways of thinking into journalism might lead to fundamentally different kinds of news, whether that means changes in form, content, or the distribution and ultimate impact of news. The question that drives me is this: What happens when you bring technologists—web developers, coders, or “hackers” in the good sense of the term—into the newsroom in a truly integrated way? What does this era of Big Data mean for how we think about journalism and its role in society?

How does this research fit into your areas of interest?

My previous work has drawn on the sociology of professions—and this project is very much about understanding how a professional field tries to reinvent itself by drawing on ideas from other fields.

What else are you focusing on?

I have other projects looking at these changing dynamics of journalism. One paper analyzes whether social media platforms expand the range of citizen voices in the news, by studying how NPR’s Andy Carvin used different types of news sources as he covered the Arab Spring via Twitter. For more information on Assistant Professor Lewis and his research, visit SethLewis.org.

SHAYLA THIEL-STERN Assistant Professor Ph.D., University of Iowa

FOCUS:

The intersection of adolescent girls, online media and identity

Tell us about your book project.

“From Dance Halls to Facebook” (to be published early 2014), explores how, historically, teen girls have been marginalized by the media. I went back 100 years to look at a time when girls were going to dance halls and how the media was covering that. I discovered a lot of the same reporting and storytelling techniques that are seen today regarding adolescent girls. I wanted to explore these links. So I am looking at how the activity of girls was being reported by the media during four time periods: the late 1920s and early 1930s when girls starting taking part in strenuous sports; the 1950s, when Elvis was first on television; the late 1970s and 1980s, with the punk-rock movement; and today, with the advent of the Internet and social networks.

How do generational differences fit into this?

That is definitely part of it, but it’s not all. Some cases have more to do with socioeconomic status and race. The teen girl has been culturally constructed very differently throughout the past 100 years. Times have changed so much, but teen girls are portrayed in the media similarly.

What else have you been working on?

I’ve been working with two other professors to collect oral histories of women who were teenagers in the 1950s, when the idea of “teenager” first came about. We’re talking to people born in the late 1920s to late 1940s — a time period that spans three generations — about their memories of mass media and pop culture.

What are your plans after the book is published?

I want to return to ethnographic research and study real, live adolescent girls and how they use digital media in their daily lives.

What are your thoughts on digital media and its effects on teen girls today?

We’re at a point in history now where girls have access to digital tools that they can use to speak back to the media and engage in their own conversation. Of course there’s a dark side, but I feel like there’s so much promise in interactive media for young people. For more information on Assistant Professor Thiel-Stern and her research, visit ShaylaThielStern.com.

Murphy Reporter

SPRING 2012

BUILDING BRIDGES

SJMC partners with local organizations to enhance student opportunities By Sarah Howard SJMC abounds with opportunities for students to transition into the professional realm throughout their education. By participating in these experiences, students generate clips and reels, gain mentors, and learn all about the “real world.” Three new opportunities and a longstanding course offered in honor of two faculty members give SJMC students the opportunity to leave Murphy Hall with full portfolios and industry connections. THE MURPHY NEWS SERVICE A fall 2011 initiative has grown into SJMC’s own mini Associated Press. Modeled after a similar service at The Walter Cronkite School of Journalism and Mass Communication at Arizona State University, the Murphy News Service allows students to get assignments from local and outstate newspapers, research, report 18 Murphy Reporter SPRING 2012

and write the article and get a byline. Headed up by SJMC Senior Fellow J. Keith Moyer and faculty member Chris Ison, and in partnership with the Minnesota Newspaper Association, the service has recruited more than 20 students enrolled in intermediate reporting and writing classes to become reporters. And response has been overwhelmingly positive. After a quiet pilot launch in fall 2011, the number of participating papers is growing. To date, the Downtown Journal, St. Cloud Times and the Swift County Monitor-News all ran articles by SJMC students. In spring 2012, additional writers came on board, and ECM Publishers, which recently acquired Sun newspapers, joined the service. With these connections, students have had more than a dozen bylined articles appear in participating papers. And they have earned an additional credit through a Mur-

phy News Service “internship” connected to their intermediate reporting class. “With the Murphy News Service, I’ve stretched my wings as a reporter,” said SJMC junior Jeff Hargarten, who has been published in a number of papers and is now working with the Pioneer Press. “I’ve learned to swim better outside the confines of the University of Minnesota community. Murphy News Service has helped me develop a vast variety of sources and contacts throughout the state.” According to Moyer, it’s about getting students to the next step. “The Murphy News Service gets students more experience and more clips sooner so they can get to that next level,” he said. “Whether it’s our practicum classes or an internship, they are ready for that next step and have work to show.” And editors love the concept. “It’s a win-win for all involved,” said Sarah

JERRY BROECKERT

SARAH HOWARD

Opposite page: John Tipton (B.A., ’12) interviews tailgaters at the University of Minnesota homecoming football game for Gopher Sports. This page: Kevin Smith, executive director of public affairs for the Minnesota Twins, talks to students about internship opportunities and sports marketing; Senior Fellow J. Keith Moyer (far left) and Associate Professor Chris Ison (far right) lead a meeting with Murphy News Service reporters.

McKenzie, editor of the Downtown Journal. “The students get a chance to get clips in a variety of publications throughout the state and get exposure to professionals in the industry. And for papers — especially small community newspapers — it’s great to be able to count on stories that are polished and professional.” While the Murphy News Service is in early “shaping” stages, Moyer said he believes it will be around for years to come. “I’m proud of what we’ve accomplished so far,” he said. “I’m very optimistic that it’ll continue to grow and we’ll be able to start including multimedia and audio as well.” GOPHER SPORTS INTERNSHIP It’s no surprise that students flock to opportunities in sports. So, in summer 2011, when Gopher Sports came looking for SJMC majors to help with promotions at sporting events, Adjunct Instructor Jerry Broeckert knew that this could be a special partnership. Gopher Sports was looking for talented students to take photos and videos of game-day action. After initial conversations, Broeckert suggested that the program become a one-credit internship opportunity for the students. “I saw how this could be a great thing for our students and wanted to take the next step to set that up.”

Overseeing the process for Gopher Sports is Ryan Maus, the new media director for Gopher Athletics. “We were looking to recruit students to help with our digital media efforts and this program was conceived and implemented in about a week!” he said. “Ryan is the right person at the right time for this internship,” Broeckert said. “He has a keen understanding of new media and the right patience, attitude and understanding of the students and where they are in their professional development to motivate them and to make this internship a meaningful experience.” Overall, seven students have participated in the internship, shooting and reporting on everything from Gopher football games to basketball and hockey. “Shooting video at sporting games and events, working under deadline, and having great resources for guidance and direction has enhanced my skills and confidence as a journalist,” said Annie Favreau, a senior who shot Wally Shaver’s preview for Gopher hockey games. “Shooting this weekly segment helped me to become more confident working with the camera and with professionals in the sports industry.” MEDIA IN THE MARKETPLACE Moyer’s goal when establishing JOUR 4991: Media in the Marketplace? Give students the chance to make connections in the

world of media and marketing, and gain detailed insights into the business aspect of media industries. The special topics course was designed for students who want to lead a media organization company, write about the media industry, or learn about advertising sales and marketing. One popular feature of the class is what Moyer dubbed “Talker Tuesday,” in which media executives discuss their specific discipline and how they’re dealing with the current economy. Students have been exposed to radio, television, magazines, newspapers, online outlets, sports marketing and advertising. In these situations, Moyer says the bridge goes both ways. “Students get the opportunity to meet and network with this person, but these executives also have the chance to learn about our students and see the talent that we have.” On top of hearing executives speak, students have had a chance to visit some high-profile places in the Twin Cities. Field trips have included visits to the offices of Hubbard Broadcasting, Fallon, the Minnesota Twins, the Minnesota Timberwolves and Clear Channel. “Through these opportunities, students aren’t talking to an HR person; they’re talking with the high-level executive,” Moyer said. “They leave the class with a Rolodex of contacts.” Murphy Reporter

SPRING 2012

EVENTS

Above: Gopher Sports intern Sarah Gray (B.A., ’11) shoots a live feed of Gopher Basketball Media Day, which was streamed on GopherSports.com; Left: Students work on a layout for the Brovald and Sim Community Journalism Practicum.

BROVALD AND SIM COMMUNITY JOURNALISM PRACTICUM Many newspaper reporters establish their careers within community-news outlets. These weekly papers and websites employ a sizeable portion of journalists in the state and serve as the crucible in which journalistic skills are forged. The Brovald-Sim Practicum allows 20 Murphy Reporter SPRING 2012

students to work in newsrooms of community newspapers across the metro area. Students are placed with a newspaper or news outlet that fits their interests and offered the opportunity to serve as interns in these newsrooms. Once matched in the newsrooms, students may trail an editor for a week or two, but are shortly thereafter put on assignment and given the same duties as a reporter. “It’s a great way to get feedback about your writing,” said Lyssa Hansen (B.A., ’11), who wrote for Northfield News and Girlfriend’s Magazine in fall 2011. “I produced a lot of clips, wrote a feature story, took photographs, shot video and made connections,” she said. The class is team-taught by Lee Ann Schutz Wahi, the editor and assistant director of the Minnesota House of Representatives Public Information Services, and Joni

Berg, a graphic designer and reporter at Northfield News. “We are really fortunate to have two great instructors who go above and beyond to make sure students get the most out of the practicum,” said Ty Sosina (B.A., ’11), who wrote for Patch.com in fall 2011. “I got published work and reallife experience in the field, which is always a plus.” The class was created in 1991 in honor of SJMC faculty members Walter H. Brovald and John Cameron Sim. Brovald joined the SJMC faculty in 1968, acted as adviser for student publications, and had worked as an editor and publisher of the Cadott Sentinel, a weekly in rural Wisconsin. Sim, who retired in 1981, taught at SJMC for 25 years, was a leading expert in community press and wrote “Grass Roots Press: America’s Weekly Newspapers.” The Brovald-Sim Fund was established to honor these two longstanding community-news advocates and to provide financial support for students in the practicum.

NICHOLAS KHOW

EVENTS

Frank Premack Public Affairs Journalism Awards 35th annual celebration honors 2011 public affairs reporting

PHOTOS BY SCOTT THIESEN

The 35th annual Frank Premack Public Affairs Journalism Awards were handed out April 19, 2012 at the McNamara Alumni Center. The winners were from newspapers and broadcasting outlets from across the state of Minnesota in categories for public affairs reporting, opinion writing and broadcasting. “In our rapidly changing media environment, public affairs reporting remains a cornerstone of our democracy,” said Premack Board chair Rohan Preston. “The finalists and winners of the 35th annual Premack Awards demonstrate that there is much investigative, courageous and well-written work to celebrate.” The awards program also featured the presentation of two prestigious awards. The Graven Award, which is given each year to a member of the journalistic community whose contribution to excellence in the profession deserves merit, was presented to Dave Pyle of the Minnesota Associated Press. In 2012, after 21 years of service, Pyle stepped down as bureau chief. The Farr Award, which is given to a member of the community who has made an exceptional contribution to public affairs journalism, was presented to Lynda McDonnell of University of St. Thomas’ Project ThreeSixty. McDonnell serves as executive director of the program, which provides journalism training to high-school students, particularly of lowincome and underrepresented groups. Lastly, the evening featured a keynote address by PolitiFact founder Matt Waite. The Pulitzer Prize winner spoke of the use of data in journalism but noted not all journalism can be left to computers. “There is no algorithm for humanity,” he said. The Premack Awards are named in honor of Frank Premack (1933–1975), who began his reporting career at the Minneapolis Tribune in 1958 and quickly became well known for his aggressive pursuit of the news. He later became city editor and assistant managing editor, and was a member of the Tribune’s Special Reporting Group. Visit premackaward.org/finalists to read the finalists’ entries and comment about the stories. WINNERS Excellence in public affairs reporting: print/online (large organization) “Notorious Landlords” by Elizabeth Mohr and MaryJo Webster, St. Paul Pioneer Press Excellence in public affairs reporting: print/online (small organization) “Minnesota Sex Offender Program” by Brandon Stahl, Duluth News Tribune Excellence in public affairs reporting: broadcast/online “Welfare Waste” by Mark Albert, Mike Maybay, Erik Altmann, Jim O’Connell and Lee Zwiefelhofer of KSTP-TV Excellence in opinion writing (large organization) “UCare donation raises questions” by Jill Burcum, Star Tribune Excellence in opinion writing (small organization) “Law would endanger teen health” by Kathy Vos, The Free Press

PolitiFact founder Matt Waite addresses the crowd; Jill Burcum of the Star Tribune; Elizabeth Mohr and MaryJo Webster of the St. Paul Pioneer Press; David Pyle accepts the Graven Award from Premack Board chair Rohan Preston; Farr Award winner Lynda McDonnell; Waite with Minnesota Journalism Center Director Nora Paul; Premack Emerita Board Member Kathy Hansen.

Murphy Reporter

SPRING 2012

EVENTS

Edward R. Murrow Fellows Visit SJMC

International journalists visit the University and local media organizations In November 2011, SJMC welcomed 10 international journalists from East Asian countries to the University of Minnesota. Made possible through a partnership with the Minnesota International Center and the U.S. Department of State, the trip allows journalists from around the world to explore the United States. The journalists, from such countries as Cambodia and Australia, toured local media companies Minnesota Public Radio and Public Radio International. The group also spent a day shadowing a local journalist with a similar reporting interest. From the Star Tribune to KSTP-TV, local media organizations provided the journalists with insight into local issues. The visit also included a tour of 3M’s Innovation Center and the Minnesota Traffic Observatory as well as panel sessions at SJMC. The visiting journalists with SJMC Director Albert Tims; Wee Keat Leong (Singapore) examines an antique radio at MPR; Veronica Francis (Papua New Guinea) takes a photo of Malia Uilini Folau (Tonga) at the Minnesota Capitol; Sara Pereira Farr (Macau).

They All Began Here: Minnesota’s Landmark Supreme Court Cases Weeklong event celebrates Minnesota’s role in First Amendment law

In 2011, Assistant Professor Amy Kristin Sanders was awarded the $5,000 Liberty Tree Grant to host an event about the First Amendment. She chose to focus on Minnesota’s role in First Amendment history. The weeklong series of events began with a keynote from Rodney A. Smolla, a nationally renowned legal scholar and president of Furman University. The week continued with panels at both SJMC and the University of Minnesota Law School. The Law School panels looked at specific Minnesota cases surrounding such topics as hate speech and confidential sources, and how their implications are still felt today. The panels at SJMC aimed to educate students on how legal issues affect strategic communication and journalism careers. The event also featured a student essay contest. The winning essay was published on the Star Tribune’s website, and the runner-up’s essay can be read on page 23.

Amy Kristin Sanders with keynote speaker Rodney A. Smolla; Sarah Bauer of the Minnesota Newspaper Association leads a panel about ethics in the newsroom with Leita Walker of Faegre Benson, Tom Scheck of Minnesota Public Radio, Dan Browning of the Star Tribune and Rick Kupchella of BringMeTheNews; Silha Professor Jane Kirtley leads a panel at the University of Minnesota Law School with history professor Thomas Wolfe, law professor Heidi Kitrosser and First Amendment attorney John Borger; University of Minnesota Law School Dean Bill McGeveran and Judge Edward J. Cleary; essay contest runner-up Elizabeth Ireland; Carolyn Carter from Campbell Mithun.

22 Murphy Reporter SPRING 2012

EVENTS Hate Speech and the Right to Public Discourse By Elizabeth Ireland Editor’s Note: The following is the essay from the runner-up of the Liberty Tree Essay Contest. The winning essay, written by Scott Berman, appeared on StarTribune. com in November 2011. The winner received $500 and the runner-up $150. The winners of the contest were selected by a panel of editors at the Star Tribune. “It is well understood that the right of free speech is not absolute at all times and under all circumstances.” So stated Supreme Court Justice Frank Murphy in 1942. But these words would probably surprise many of those who have read the Bill of Rights. The First Amendment clearly states: “Congress shall make no law… abridging the freedom of speech, or of the press, or the right of the people to peaceably assemble…” Yet there are fully constitutional circumstances in which speech is not protected by the First Amendment. These cases are extremely specific and usually entail speech with social value that is perceived to be so low that it is outweighed by the social interest for peace. In these rare instances of false advertisement, true threats, incitement, fighting words and obscenity, the censorship of speech is not considered unconstitutional. So what social value is there in waving signs that say “God Hates Fags” outside of a military funeral, as the Westboro Baptist Church so famously has? The immediate gut reaction to that is “absolutely none.” However, looking beyond the initial repulsion to hate speech shows that it is valuable to society and should continue to be protected by the First Amendment. Hate speech is a form of extremist opinion that is directed at a specific person or group of people. Those who exercise hate speech use it in an attempt to achieve some sort of end. For example, the members of the Westboro Baptist Church believe that homosexuality is wrong and presumably wish to spread that belief by talking about it in a very public way. That belief should not be censored just because it goes against standard societal values. John Milton once famously wrote, “Truth is most likely to emerge in a free and open encounter.” By allowing hate speech, society encourages itself to confront conflicting views and discuss them. Hate speech offers no benefit to the individuals receiving it, but limiting the protections of the First Amendment is dangerous for everyone. Disallowing individuals from expressing opinions disparaging people of, for example, Chinese descent, would similarly disallow others from expressing disparaging opinions of racists. The value in hate speech lies in upholding the guaranteed protection of the Constitution. Free speech is perhaps the most important guaranteed right that Americans have. It provides a way for citizens to express their thoughts about the status quo. By exercising their rights to speech, assembly and press, Americans have ways to make their voices heard. If hate speech were to be made unconstitutional based on the unpopularity of the content alone, one of the United States’ founding principles would be in jeopardy. Unpopular and outrageous opinion should always be protected for the sole purpose of protecting the values that this country was founded on. Freedom of expression exists so that all voices may be heard, not just the voices that adhere to traditional beliefs. The value of free speech, in this case, outweighs the harm done to individuals affected by the hate speech. The fact that hate speech is protected by the Constitution does not make it acceptable. Yet the problem is not the hate speech; the problem is the hate. The way that we as a society should deal with hate speech is not attempt to censor the speech, but teach acceptance. Attempting to silence hate speech will never result in the abolishment of hate. Instead, society should strive to spread acceptance where some would endeavor to spread hatred. The same amendment that protects hateful speech equally protects tolerant speech. In one sense, hate speech encourages public debate by rousing conversation. We need only take the opportunity to address why hate speech, though lawfully protected, is not welcome in our communities. Where there is public debate, there is opportunity for progress to be made. Society should not attempt to silence hate speech and, as a consequence, restrict personal freedom of expression. Society should use those same freedoms to answer to hate speech when it arises. The right of free speech may not be absolute, but it is essential to the principles of our nation and should be protected to the fullest extent possible.

Read the Winning Liberty Tree Essay on the Star Tribune’s Website On your smartphone, search the app store for a QR code scanner such as NeoReader or RedLaser. Scan the image with your phone, and you’ll be transported to the essay. No smartphone? No worries. Visit z.umn. edu/LibertyTreeEssay to see the article.

Murphy Reporter

SPRING 2012

EVENTS

SJMC Spring Showcase: A Celebration of Excellence Annual celebration honors students, alumni and donors

On May 2, 2012, more than 250 supporters of SJMC gathered at TCF Bank Stadium’s DQ Clubroom to celebrate the generosity of our donors and honor the achievements of students and alumni. During the reception, a showcase of work students created throughout the year was on display. More than 25 students were on hand to show magazines, newspaper clips, tablet apps, advertising campaigns and broadcast clips. The evening honored the 78 students receiving scholarships in 2012–2013 and served as an opportunity to thank the donors who make these scholarships possible. Graduate students were recognized for their fellowships and 13 students were inducted into the Kappa Tau Alpha National Honor Society. Silha Professor Jane Kirtley named Holly Miller the 2012-2013 editor of the Silha Bulletin and the Asian-American Journalists Association handed out its Spotlight Award to two SJMC students. The event also honored alumni achievement with two awards. The inaugural Above the Fold Award was given to Alan Bjerga of the Bloomberg News Service, Danielle Engholm of Padilla Speer Beardsley, Mary Lahammer of tpt and Tim Larson of Jostens. This award honors those under 40 who have already shown exemplary accomplishments in their careers. The SJMC Alumni Society Board presented its annual Award of Excellence to Gail MarksJarvis, a renown financial columnist for the Chicago Tribune. In addressing the crowd, she spoke to the students, telling them of her struggles to start out in the journalism field and how her perseverance led to continued opportunities. She is the 28th recipient of the award, which has been handed out since 1980.

This page: Guests gather in TCF Bank Stadium’s DQ Clubroom; guests watch a video to kick off the program; Ph.D. candidate Nathan Gilkerson speaks with the Director of Graduate Studies Jisu Huh; SJMC faculty member Chris Ison looks at Concrete magazine, a publication created by students in JOUR 5174: Magazine Production; alum and donor Dave Mona; Guests head into the stands to see the stadium. Opposite page: College of Liberal Arts Dean James Parente Jr.; SJMC Alumni Society Board’s Award of Excellence Recipient Gail MarksJarvis; SJMC student Ty Sosina speaks with Kaylee Highstrom from the College of Liberal Arts about his work with the Brovald-Sim Practicum; SJMC Director Albert Tims looks at student work from Kevin Walker and Alexy Distro Romashkov; SJMC Alumni Society Board’s Above the Fold Recipients Mary Lahammer, Danielle Engstrom and Tim Larson with SJMC Alumni Society Board Vice President Sarah Bauer; SJMC student Charity Bess speaks with Patricia and Rebecca Shrake about her broadcasting work with University Report; SJMC Alumni Society Board President Daniel Gore, MarksJarvis and Tims; Holly Larson and Above the Fold Recipient Tim Larson.

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EVENTS

Watch the video that kicked off Spring Showcase. On your smartphone, search the app store for a QR code scanner such as NeoReader or RedLaser. Scan the image with your phone, and youâ&#x20AC;&#x2122;ll be transported to the video. No smartphone? No worries. The video is at z.umn.edu/ sjmcvideo.

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For many, virtual realities are either games where users create computer-simulated environments that can mimic the real world, or imaginary worlds that differ dramatically from real life. For some individuals, virtual reality provides a more accurate reflection of who they think they are in real life. Should the U.S. Constitution and the protections it affords citizens be extended to virtual realities? Or was it designed to protect the real world only? At the Silha Center Spring Forum on April 4, 2012, panelists Mary Horvath, an FBI senior computer examiner, Dick Reeve, general counsel/senior chief deputy district attorney for computer crimes in Denver and Stephen Cribari, a criminal and constitutional law professor at the University of Minnesota Law School, considered these questions as well as privacy issues. In “A Virtual Bill of Rights: Does the Constitution Protect Virtual Speech and Conduct?” the panelists used a fact pattern about a hypothetical virtual world to discuss whether crimes committed by user-controlled avatars in a simulated environment should be treated the same as crimes committed in the real world, and whether civil remedies should be available to users to pursue a libel claim for speech that occurred in the virtual world. To illustrate how a virtual crime might constitute a real-world crime, the panel discussed the “rape” of a female avatar in a virtual world. Horvath and Reeve both agreed that this experience can be psychologically harmful to an individual whose reality exists more in her virtual world than in the real world. “Where does the real physical human being go for relief?” Horvath asked. Audience members suggested virtual tribunals could be the solution. Online games often require real-world money to purchase virtual land, buy materials to build a virtual home or participate in a virtual stock exchange. Although most of the conduct that occurs is purely part of the game, the expenditure of actual money complicates the debate over whether to prosecute users for the actions of their avatars. Reeve said virtual realities have been used to launder money. “It’s just a game, unless there are real-world implications,” he said. The audience was left to ponder how such issues might be addressed when making policy decisions in the future. The panelists also discussed the lack of privacy that exists in a digital world, cautioning audience members to be mindful of their actions online and their activity on social networking sites, because they continue to exist in perpetuity. “One post on Facebook is probably on about 200 servers, even if it was deleted [from the original site],” Horvath said. “The Internet loves to back stuff up.” As it becomes increasingly difficult to avoid using online tools, Cribari said, it is important that users educate themselves about the policies and practices of the online services they use.

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By Holly Miller

PHOTOS BY SARAH HOWARD

Panel Explores Constitutional Rights and Virtual Worlds

Some of the more than 85 attendees; Mary Horvath; Professor Jane Kirtley, Silha Professor for Media Ethics and Law; Professor Stephen Cribari, Horvath and Dick Reeve.

Minnesota’s Cameras in the Courtroom Pilot Project

dice, Hill described how electronic coverage of the proceedings helped accurately portray the demeanor of the defendant, witnesses and victims, and helped defuse the highly volatile situation in the community. Simons agreed, saying that using adjectives such as “agitated” to describe a defendant or a witness can sometimes be misleading in a written news report, whereas offering a visual image allows viewers to evaluate for themselves. Davis, however, cautioned television journalists against taking the inverted-pyramid approached practiced by print journalists, saying that putting the most important images first in a story can create misconceptions. He suggested that televised proceedings follow a chronological path. Although Palmer raised concerns about victims of sexual assaults, worrying that televised civil proceedings might discourage victims from filing charges out of fear that they would appear on television, other panelists noted that there are ways to protect their anonymity, such as the “blue dot” often used to hide people’s faces. Gilbertson commented that local media often carry images of proceedings in other states, so many Minnesotans assume cameras are permitted in their own state as well, not realizing there are significant restrictions. Silha Professor Jane Kirtley concluded the lively discussion by noting, “Cameras are not only a right of journalists, but cameras are a right of the public.”

PHOTOS BY SCOTT THIESEN

The U.S. Supreme Court has ruled that the press and the public have a First Amendment right of access to criminal proceedings, and that cameras in courtrooms do not violate the Sixth Amendment right to a fair trial. Many states allow electronic coverage of court proceedings, but Minnesota has taken a more cautious approach. In 2011, a two-year pilot project permitting cameras in most civil proceedings began. The Silha Center’s Spring Ethics forum, “Getting the Picture: Focusing on the Ethics of Cameras in the Courtroom,” considered how the project is going and what ethical dilemmas it raises for journalists. Held April 12, 2012, the event was co-sponsored by the Minnesota Pro Chapter of the Society of Professional Journalists and was underwritten by generous grants from the late Otto Silha and his wife, Helen, SPJ, and SJMC. Panelists included Hal Davis, team leader for public safety for the St. Paul Pioneer Press; Joan Gilbertson, a senior news producer at WCCO-TV; Gary Hill, former National Ethics Committee Chair for SPJ; Caroline Palmer, staff attorney at Minnesota Coalition Against Sexual Assault and Abby Simons, a Star Tribune reporter who covers Hennepin County District Court. The audience viewed excerpts from television coverage of the 2005 Chai Vang murder trial in Wisconsin, where cameras in criminal cases are commonplace. Although the crime was allegedly rooted in racial preju-

By Holly Miller

Panelists Joan Gilbertson, Caroline Palmer, Abby Simons, Hal Davis and Gary Hill; Caroline Palmer gets interviewed by Jason DeRusha of WCCO-TV; Minnesota House Rep. Leon Lillie (D–North St. Paul) asks a question of the panelists; some of the nearly 100 attendees; Simons; Attendee Kathleen Hession; Gilbertson.

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STUDENT NEWS UNDERGRADUATE

GRADUATE Lolla Nur Mohammed (B.A., ’12) was honored with the Josie R. Johnson Award in Human Rights and Social Justice. She graduated magna cum laude in political science and journalism with a minor in African American and African studies. She plans to pursue a Ph.D. in political science with a focus on comparative politics and Islamic studies.

SJMC majors Cali Owings and Morgan Hay-Chapman with Nathan Moen.

In Spring 2012, the Minnesota Daily announced its Office of the Publisher members for the 2012–2013 school year. The new team is Editor-in-Chief Cali Owings, President Morgan Hay-Chapman and Business Operations Officer Nathan Moen. “I’m looking forward to increasing our marketing efforts and reevaluating our online presence and use of new media,” SJMC senior Hay-Chapman said. In 2011 and 2012, SJMC students reported and wrote stories for MinnPost as part of a partnership between SJMC and a grant from the Ethics and Excellence in Journalism Foundation. Greta Kaul, Andrea Schug, Michael Rietmulder, John Hageman, Eric Dolski and Robert Stachowicz wrote stories about public affairs for the online news site. This partnership began in fall 2010 and was renewed in fall 2011. “This project has not only benefitted the students by helping them develop their journalism skills, it has also benefitted the community by providing information and raising important issues,” said MinnPost Co-managing Editor Roger Buoen.

In January 2012, SJMC’s Advertising Club visited Chicago to explore advertising agencies and network in the Windy City. The club visited such noted agencies as Leo Burnett, CramerKrasselt, and Tom, Dick & Harry Creative, as well as the Chicago Portfolio School.

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Throughout the 2011–2012 school year, two magazines were created by students enrolled in JOUR 5174: Magazine Editing and Production: Concrete and Pause. The class allows students to concept, manage and execute a magazine on the topic of their choosing. Created in fall 2011, Concrete is driven by an innovative vision to explore the life of cities: why they pulse, what makes them beat and how they are impacting the world. For more information, visit concrete magazine.sjmc.umn.edu. Created in spring 2012, Pause focuses on multiple perspectives related to time and the passing of time. Features on Alzheimer’s Disease, prison, social media and immigration show numerous points of view related to the ticking of the clock. For more information, visit pausemag.sjmc.umn.edu. On April 21, 2012, the 2012 National Student Advertising Competition team presented its campaign for Nissan, titled “Live Differently.” The campaign centered on connecting multicultural millennials to the brand. The team came in second place in District 8, which includes North Dakota State University, St. Cloud State University, University of Minnesota–Duluth, University of St. Thomas, Minnesota State University–Moorhead and South Dakota State University, among others.

Stephen Bennett presented a paper titled “A Harsh Reality: Wikileaks and the Palestinian Authority” at the annual International Studies Association Conference in San Diego. Patrick File has accepted a one-year position as a visiting instructor/visiting assistant professor of multimedia journalism at Simpson College in Indianola, Iowa, for 2012–2013. He will defend his Ph.D. dissertation, “Bad News Travels Fast: The Telegraph and Syndicated Libel: 1890-1910,” later this year. Nathan Gilkerson has accepted a position as an assistant professor at Marquette University’s Diederich College of Communication. Starting in fall 2012, he’ll be teaching public relations and advertising courses. Peter Joseph Gloviczki successfully defended his dissertation: “Journalism in the Age of Social Media: The Case of the ‘In Memorial: Virginia Tech’ Facebook Group.” His adviser was Prof. Laura J. Gurak of Communication Studies and his co-adviser was Assistant Professor Shayla Thiel-Stern. Bob Larson presented a winning paper at the 37th AEJMC Southeast Colloquium in Blacksburg, Va., in March 2012. His paper, titled “Facial Recognition v. the Law: A Look at First and Fourth Amendment Jurisprudence, State Tort Law, and Their Application to Facial Recognition Technology,” won third place in the Law and Policy Division. Holly Miller has been selected as one of six students to represent the University of Minnesota Law School in the 2013 National Moot Court Competition. The national program is co-sponsored by the American College of Trial Lawyers and the New York City Bar Association. More than 180 accredited law schools and 1,000 students participate in the program every year.

ALUMNI NEWS & NOTES Alan B. Benson (B.A., ’70) has published the “Northstar Singers Songbook” in recognition of the band’s 40-year reunion. Jeffrey B. Burton (B.A., ’85) had a mystery thriller, “The Chessman,” published by MacAdam/Cage Publishing in spring 2012. Steve Gordon (B.A., ’70) has retired after 40 years at Campbell Mithun. He will continue his freelance work and spend time with family. Jackie Gustner (B.A., ’88) has been promoted to senior vice president of Weber Shandwick’s financial-services practice. Kevin Keen (B.A., ’09) is a reporter for KGUN9-TV, the ABC affiliate in Tuscon, Ariz. Sally Mays (B.A., ’76), the media specialist for the Robbinsdale Spanish Immersion School, has received the 2012 National Information Technology Pathfinder Award, an annual award given by the American Association of Librarians to one elementary media specialist and one secondary media specialist in the United States.

Alumni Under 40 Honored by SJMC Alumni Society Board SJMC’s Alumni Society has awarded four alumni with its first annual Above the Fold: Career Distinction Under 40 award, which honors alumni who have already shown exemplary accomplishment in their careers. The 2012 award was given to: Alan Bjerga (M.A., ’99), agricultural policy reporter for Bloomberg News and author of “Endless Appetites” Danielle Engholm (B.A., ’96),

director at Padilla Speer Beardsley Mary Lahammer (B.A., ’95)

political reporter for Twin Cities Public Television’s “Almanac” Tim Larson (B.A., ’01),

president and CEO of Jostens, Inc.

Karen Potter (B.A., ’01) is the public relations coordinator at Greenville Hospital System University Medical Center in Greenville, S.C., and was recently named one of Greenville Business Magazine’s Best & Brightest Under 35. Kate Raddatz (B.A., ’11) is working as a reporter at WBAY-TV in Green Bay, Wis. Ben Saukko (B.A., ’97) has been named director of communications at AmeriPride Services in Minnetonka, Minn. Eric Sorensen (B.A., ’93), a former writer and creative director at Fallon Worldwide and Carmichael Lynch, has co-founded Solve, an advertising and branding agency in Minneapolis. William Souder (B.A. ’77) will publish his third book in September 2012. “On a Farther Shore: The Life and Legacy of Rachel Carson” (Crown) arrives on the 50th anniversary of Carson’s “Silent Spring.” Souder’s most recent book, “Under a Wild Sky,” was a finalist for the 2005 Pulitzer Prize. Jim Trevis (B.A., ’72) has published his second novel, “A Very Good Man.” When not working on his novels, Trevis is the director of marketing and communications for the Institute for Clinical Systems Improvement in Minnesota. Lena Valenty (B.A., ’03), managing editor of Exhibitor magazine, has been named a 2012 Young Leaders Scholarship recipient by the American Society of Business Publications Editors. The scholarship acknowledges young business editors under 30 years old. Quinn VanNess (B.A., ’08) is currently getting her master’s degree in education from St. Mary’s University and is working as a paraeducator at Eagle Point Elementary School in Oakdale, Minn. Monica Wright (B.A., ’01) is the Poland editor for “In Your Pocket” travel guidebooks. Jamie Yuccas (B.A., ’03) has joined WCCOTV as a reporter. Previously, she was a reporter/anchor at KTTC/KXLT in Rochester, Minn., and NBC2 in Fort Myers, Fla. Marie (Pramann) Zhuikov (B.A., ’86/M.A., ’05) published her first novel, “Eye of the Wolf.”

MINNESOTA DAILY ALUMNI ASSOCIATION UPDATE By the time you read this, I will have stepped down from my two terms as MDAA president and will be serving my 10th and final year on the board as past president. Given this last opportunity to reach out on behalf of our organization, I would like to simply say, thank you. Many board members have come and gone during my tenure, a vast majority of which have enthusiastically given their time to support our cause. I can’t thank these folks enough, as it has inspired me to remain on the board for a decade and will continue to motivate me to participate in MDAA functions after I step away. I wish you all could see how hard the board works to provide mentors and training to the current staff, and to provide networking opportunities for our alumni. They all deserve our support. Thank you. So what’s next, right? The future president of MDAA is Lindsey Shirey, a 2005 strategic communication graduate. She worked at the Daily from 2002 to 2005 in advertising production and creative. She is an account supervisor at Martin Williams. Please welcome Lindsey!

BE IN TOUCH

mndailyalumni.com president@mndailyalumni.com facebook.com/mndailyalumni The Minnesota Daily Alumni Group @mndailyalumni

TELL US WHAT YOU’RE UP TO We love to hear what our alumni are doing. Whether it’s a job change, a new book or a move across the country, keep SJMC and your fellow alumni updated. Email sjmc@umn.edu with your updates. Please include your name and graduation year.

Murphy Reporter

SPRING 2012

FACULTY NEWS

PETER BECK

GIOVANNA DELL’ORTO’s story and photographs centering on a visit to Turkey appeared in the Arts and Life section of The Chronicle Herald. Dell’Orto signed a contract on March 28, 2012, to publish her latest book manuscript, tentatively titled “The American Press and International Relations: From the Early Republic to the Present,” with Cambridge University Press.

Dell’Orto organized “Covering the Southern Borders,” a roundtable (pictured above) in which European and U.S. journalists compared reporting on immigrants and immigration in the Mediterranean and the Southwestern United States. Along with SJMC, the event was sponsored by the Center for German and European Studies, the Institute for Global Studies, the Institute for Diversity, Equity and Advocacy, the European Studies Consortium, the department of Political Science, the department of French and Italian, Global Programs and Strategy Alliance, Learning Abroad Center, and the Immigration History Research Center. Dell’Orto has received a grant to take a semester’s leave in Spring 2013 to write a new book, “Bringing the World to America: An Oral History of Foreign Correspondence.” The book’s purpose is to preserve and analyze the evolution of foreign correspondence for The Associated Press from World War II to today. The former AP reporter aims to further research the intersection of foreign news and foreign policy. With the book, Dell’Orto hopes to help inform industry practices and engage public affairs.

30 Murphy Reporter SPRING 2012

JISU HUH, along with Soyoen Cho and Emeritus Professor Ronald J. Faber, received the 2012 American Academy of Advertising Conference Best Student Paper Award for their paper, “The Influence of Sender Trust and Advertiser Trust on Multi-Stage Effects of Viral Advertising.” The paper is a product of Cho’s dissertation project.

She spoke on February 16, 2012, at a conference, “International Law After WikiLeaks,” held at United Nations Educational, Scientific and Cultural Organization’s headquarters in Paris. Kirtley moderated a panel on May 4, 2012, entitled “Toto, We’re Not in Kansas . . . But Google Is!: What happens when technology, big business, and individual rights collide,” at the 25th Annual Media and the Law Seminar in Kansas City, Mo., sponsored by the Kansas City Metropolitan Bar Association Media Law Committee and the University of Kansas School of Law. The panel discussed Google’s plans to install ultrahigh speed Internet access in Kansas City, Kan., as its first “city of the future,” and the implications for personal privacy and the traditional news media.

Huh’s paper “Skepticism towards DTC Advertising: A Comparative Study of Korean and White Americans” has been published in a recent issue of the International Journal of Advertising. Huh has co-authored two book chapters. Theory Building for Online Health Product Advertising appears in “Advertising Theory” (Routledge, 2012), and Advertising in Health Communication: Promoting Pharmaceuticals and Dietary Supplements to U.S. Consumers appears in “The Routledge Handbook of Health Communication,” 2nd Edition (Routledge, 2011). Huh has been named the Chair of the AAA Publications Committee for 2012 and is currently serving a one-year term. Huh has been elected to the Association for Education in Journalism and Mass Communication Research Committee and will serve a three-year term starting in August 2012.

MATT KUCHARSKI, long-serving adjunct instructor, was promoted to the role of executive vice president at the public relations firm Padilla Speer Beardsley. Kucharski was also appointed to Pheasants Forever’s National Board of Directors in spring 2012.

JANE E. KIRTLEY, Silha professor of media ethics and law, has accepted a position to teach in the University of Notre Dame Law School’s London Summer Program in 2012. She will be teaching Press Freedom in the UK, which focuses on factors influencing freedom of information in the United Kingdom. On April 21, 2012, Kirtley served as a speaker at a conference entitled “Nuremberg: Its Legacy for Today.” The topic was about the Nuremberg trials’ impact on present-day law.

HEATHER LAMARRE, assistant professor and social media expert, discussed the role of social media in reshaping politics and global geopolitics at the University’s “Headliners” monthly forum on April 5, 2012. LaMarre was quoted in an MSN News article on the importance of Donald Trump’s endorsement of Republican front-runner Mitt Romney for U.S. President. LaMarre’s comments about the importance of Twitter in the 2012 presidential election were seen in the U.S. News & World Report and the Daily Mail, among other news outlets. She was also quoted by CBSNews.com on the Twitter parodies seen in the Mitt Romney campaign.

FACULTY NEWS SETH LEWIS presented two papers at the International Symposium on Online Journalism in April 2012. The first, written with Angela M. Lee of the University of Texas at Austin, is titled, “Audience preference and editorial judgment: a study of time-lagged influence in online news.” The second, written with SJMC Ph.D. student Rodrigo Zamith and Alfred Hermida from the University of British Columbia, is titled “Sourcing the Arab Spring: A Case Study of Andy Carvin’s Sources During the Tunisian and Egyptian Revolutions.” Lewis presented his research on journalists and technologists at a National Science Foundation–sponsored workshop on Cultural Production in the Digital Age in Philadelphia in April 2012. Lewis, along with co-authors, published “Normalizing Twitter: Journalism practice in an emerging communication space,” in Journalism Studies. JOLIE MARTIN will take a one-year leave of absence to work at Google as a user experience researcher. NORA PAUL gave a talk on breaking out of the Google filter bubble at the Investigative Reporters and Editors annual conference in Boston in June 2012.

MARK PEDELTY and Karen Miksch (of the College of Education and Human Development) presented a study of newspaper coverage of the Development, Relief, and Education for Alien Minors Act (DREAM Act) at the annual meeting of the American Educational Research Association. The conference took place in Vancouver, British Columbia on April 12–17. Pedelty and Miksch conducted a computer-assisted content analysis of the top 50 U.S. newspapers’ coverage of the DREAM Act, followed by a qualitative analysis of a smaller subsample. Pedelty received a $3,000 grant from the Institute on the Environment to fund the creation of an Ecomusicology Listening Room, an exhibit at the American Musicological Society/ Society for Ethnomusicology in New Orleans, to be held in November 2012. The installation will be presented at the IonE throughout Spring 2013. University students will take a lead role in creating the interactive exhibit.

DONA SCHWARTZ and her photography were featured in the January 2012 issue of METRO magazine. CATHERINE SQUIRES and MARK PEDELTY will participate in the College of Liberal Arts’ new internal visiting faculty program during the 2012–2013 academic year. Both will have visiting faculty appointments in the Department of Communication Studies. SHAYLA THIEL-STERN spoke about digital media and adolescent girls at the 30th Upper Midwest Conference on Adolescents & Children in May 2012. Thiel-Stern will take a sabbatical leave in Fall 2012 to finish working on her book, “From Dance Halls to Facebook,” about American mass media representations of teen girls during the past 100 years.

Minnesota Journalism Center Hosts Two Workshops in Fall 2012

Investigative Reporters & Editors Watchdog Workshop Sept. 28–29, 2012

A crucial duty of a journalist is to serve the public interest by acting as a watchdog on government and business – a duty that has become all the more important as governments are restricting the flow of information. IRE staff, along with veteran journalists, team up to lead sessions designed to help journalists recharge their investigative batteries with new story ideas, techniques for effective sourcing and useful online tools. September 28: Murphy 130, 9 a.m. – 5:30 p.m. September 29: Murphy 10, 9 a.m. – 12:30 p.m., (hands-on, limited to

Online News Association Camp Nov. 10, 2012 ONACamps are free, intensive digital-journalism training sessions from the Online News Association, courtesy of generous renewed grants from the Gannett Foundation. The ONACamp sessions are tailored specifically to the needs of independent, community, nonprofit, displaced and employed journalists, bloggers, and entrepreneurs. Trainers include leaders in their fields, covering the latest in multimedia, blogging, mobile, legal and business issues, free web tools, marketing through social networks, and finding a niche on the web.

20 people, additional fee)

More info: journalists.org/ona-local/onacamps

Murphy Reporter

SPRING 2012

DONOR REPORT

CHANGING LIVES WHY I GIVE I was motivated to set up a scholarship at the University of Minnesota in honor of my high-school journalism teacher, Hattie Steinberg, by the simple notion that if you go through school and have one teacher who made a difference in your life, you are a lucky person — and I was that person. Hattie’s journalism class at St. Louis Park High School is still the only journalism course I have taken to this day. She was that good. I get great satisfaction hearing from the students at the University of Minnesota who are benefitting from the scholarship and hoping that they too are encountering along the way that one great teacher who will make a difference in their lives. Thomas L. Friedman The New York Times Editor’s Note: SJMC thanks Thomas L. Friedman and his wife for their continued support of our students. Recently, they agreed to make an additional $20,000 contribution to the Hattie Steinberg Scholarship Fund over the next two years. We continue to be grateful for their support. COURTESY OF THE NEW YORK TIMES

I am truly honored to be a recipient of the 2011-2012 Hattie Steinberg scholarship. This is because of the prestigious legacy of the scholarship’s namesake, who was Thomas Friedman’s highschool journalism teacher. As a student leader heavily involved in underrepresented communities on campus, I use journalism as a tool to educate others about diversity and issues affecting students of color. I am passionate about the nexus of education, social justice, diversity and journalism, and I understand the importance of giving back to the community. That is why I am so grateful for the scholarship. Not only has it helped fund my undergraduate education, but its legacy has allowed me to continue to think critically about my community engagement both inside and outside the classroom. I believe that being involved with my community and giving back were crucial for me to have a wholesome undergraduate experience, and I thank Mr. Friedman and the School of Journalism & Mass Communication for providing me with such a prestigious scholarship! Lolla Mohammed Nur, 2011-2012 recipient of the Hattie Steinberg Scholarship

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TIM RUMMELHOFF

HOW GIVING HELPS

DONOR REPORT DONORS TO THE SCHOOL OF JOURNALISM & MASS COMMUNICATION In acknowledgement of our donors’ generosity, a list of all donors who made gifts to SJMC in 2011 are listed below. Also listed are 2011’s new members of the Presidents Club (in recognition of donors who have given $10,000 or more to the school over a lifetime) and the Heritage Society (in recognition of future gifts in any amount). *denotes deceased

Presidents Club Members

Richard L. Robertson Michael & Betty Anne Soffin John W. Wheeler Kenneth G. Brown* $100-$499 Walter W. Abramson Lynn Casey & Mike Thornton Daryl R. Alexander Janell M. Pepper William A. Allard Tunheim Partners Michael H. Anderson 2011 Donor Roster Cerisse M. Anderson Bennett Frank L. Anton Thank you to these supporters who made gifts in 2011 Fred B. Bauries Lisa & Eric B. Berglund Paula M. Bilitz $100,000 + Bernard E. & Donna Boland Raymond J. & Elvira* A. Tarleton Paul S. & Jane Brissett Herbert Berridge Elliston Donald F. Brod Memorial Fund Jeff A. Brueggeman $10,000-$99,999 Hannah N. & Stuart J.* Bullion The Century Council Inc. Richard A. & Kathleen D. Carver Mark & Muriel Wexler Foundation Don R. Casey Janell M. Pepper Marian & Loren L. Chamberlain Charles K. Porter Qimei Chen Porter Creative Services Inc. Richard H. & Frances F. Compton Star Tribune and Star Tribune Joan L. Conners Foundation Karen Dahlen Mark* & Muriel Wexler Paulette M. Deane $5,000-$9,999 Dirk G. DeYoung 3M Company and 3M Foundation Michael B. Duffy Kenneth G. Brown* Thomas H. Dupont $1,000-$4,999 Katherine G. Eaton Adath Jeshurun Congregation Marilyn & Marvin Eckerle Dawn C. & Stephen V. Audette Katherine E. Edenborg Lynn Casey & Mike Thornton Beverly A. Erickson Hazel F. Dicken-Garcia Thomas E. & Sonja A. Eveslage Bruce R. Gefvert Mary P. Fewel General Mills Foundation Eugene C. Frazer Douglas M.* & Martha M. Head Emanuel P. & Cecilie J. Gaziano Head Foundation Jeffrey H. Gilkinson Miriam R. Hernandez Robert J. & Nancy C. Goodman KSTP AM/FM & TV Darlene A. Gorrill Serge E. Logan Patricia C. & William A.* Graham Gerald F. & Janet Madison Olive J. Greeley Minnesota Vikings Children’s Fund Nancy & Judson A. Grenier Laura Connolly Trust James B. Gustafson S.C. Johnson Fund John T. Hartmann Tunheim Partners Michael E. Hill Marjorie L.* & Robert N.* Weed John B. & Tracy R. Hoeft $500-$999 Deborah L. Hopp Linda Keillor Berg & David A. Berg Doris P. & John R. Hosfield Brian R. Gabrial Scott D. Howard Judith A. Moen Susan E. Hudson David L. & Linda J. Mona Russell V. Johnson James E. Mulligan Recognizing new donors who have given $10,000 or more to the school over a lifetime

Warren K. Jorgensen Joy Winkie Viola Scott R. & Michelle C. Kegler Thomas W. & Melody S. Volek Elizabeth W. Kittelson Jean Worrall Ward Linda V. Kline William Randolph Hearst Foundation Natalie Kochmar Jodi L. Williamschen & Darrel E. Koehler Michael C. Dickens Lara R. Kolberg Donna V. & Gregory S. Wong Matthew D. Krueger Seounmi H. Youn Megan E. Kruse Kristi M. & Douglas D. Youngdahl Patrick C. & Mary C. Larkin Less than $100 Chak Chi & Lenora Yin Lau 3M Co-Workers of Lisa Berglund Gary R. & Gloria Z. Lindberg AT&T Company and AT&T Catherine A. Luther Foundation Cynthia S. Markle Stuart P. Aase L. John & Lois A. Martin Linda Adler-Kassner James E. McAvoy Carolyn W. Ahlstrom-Balmer John S. & Theresa R. McKeon Randee L. Almquist Fred S. Meyer Claire H. Amsden Philip C. Meyer Marta L. Anderson Kent R. Middleton Judith A. Anderson Jonathan E. Miller & Ingrid James E. Anderson A. Sanden Robert E. Anderson Melva D. Moline Murray C. & Arlene B. Appelbaum Steven A. & Valerie S. Morawetz Lawrence E. Arturo Randall L. Murray Avis Mandel Pictures Goeffrey M. Nathanson Kay F. Bahan Debra L. Nelson Diane B. Bain Lorraine W. Neuger Eileen K. Bartels John S. & Christine K. Nichols Benjamin D. Bearman Mary E. Niforopulos Alan B. Benson James P. & Judith A. O’Donnell John C. Berg Anne M. & Christopher Obst Bergie Solutions Joan E. Ostrin Ann Berglund Sarah L. Prohaski John Berglund Malcolm F. Ritter Kathleen M. Bergquist Juan C. Rodriquez Beverly M. Bethune David B. Royle Joan P. Bettenburg & Terrance T. Ruane Martin K. Duda Jane H. Ryan Theodore D. Blumberg Cierra L. Sather Gregory A. Borchard Securian Foundation Mary K. Boylan & Elizabeth P. Shippee Richard J. Verner Samuel Siegel Janet S. Boysen Connie M. Smith Jill M. Braaten Mary V. & Everett G. Smith Carleton W. & Jean A. Brookins Christine E. & Archibald* Spencer Amber F. Bullington David E. Steen James C. Butts John C. & Carol A. Stegmeir Amy A. Carney Bradley J. Stoneberg Arnold B. Clickstein Tavis D. Strand Zita M. Coburn Lester I. & Joan Strouse Carol G. & Robert G. Cook Thomas Suddes Linda J. Cordie Tao Sun Thomas P. Costello Elizabeth R. & Paul C. Susie Jacqueline M. Couillard Gerald R. & Helen L. Taft Angela S. Damiani Mabel L. & Willard L.* Thompson Marjorie E. Daniels Tom Dupont & Associates Sara C. Daugherty U.S. Bancorp and U.S. Bancorp Thomas M. DeFrank Foundation Murphy Reporter

SPRING 2012

DONOR REPORT Janice M. Demarais Amy M. Demarest Ellen J. Dobbins Robert E. Drechsel Evelyn C. Duvall Dawn D. Ellertson David R. Elvin Mark C. Engebretson Eileen M. Everett Fredric E. Fedler Renee & Kevin E. Fee Jane S. Feinberg-Kaplan Keith A. Fligge Robert C. Fransen Joan W. Frey Marilyn S. & Thomas C. Gahm Doree A. Gamble Gannett Foundation Marilyn Maier Gates Sharon C. Gauthier Elaine P. Geelan Timothy J. Gephart Gabriela S. Gesch Erin T. Ghere Steven L. & Barbara A. Goodspeed Lisa M. Greene Bridget M. Greenlee Jeffrey P. Grosscup Donald Grussing Aileen E. Halligan Bette Hammel Monte J. Hanson Ted C. Hoffstrom Charles B. Holmes Lori L. Janies Leo W. Jeffres Paul R. & Linda K. Jennings Gregory L. Johnson Dennis A. Johnson Robert P. Johnson Harlan R. Johnson Lillian C. & Edmund E.* Johnson Mark L. Johnson Thomas J. Kapocius

Frances V. Killpatrick Karen J. Kingsley Brett R. Kinzel William A. & Julie A. Kleve Mary Ann Knox Katherine A. Knudson Robert L. Koepcke Charlene J. Komoto Lisa C. Konecny John P. Kostouros Robert K. & Dale J. Krishef Marit Lee Kucera Sharon L. Lage Lynette M. Lamb Judith F. & Norman W. Larson Pamela R. Lary David J. Lavaque Neil A. Lavick Marilyn M. Legacy Andrew Leonard Carol S. Letch Philip M. Lewenstein Jon M. Limoges Robert F. Lind George J. Lockwood Linnea E. Lose Eric S. & Shay M. Lunseth Beverly A. Lyman Caitlin Madigan Smarrelli David J. Madson Amelia A. Maijala Avis R. Mandel Cynthia A. Matson Jodi L. McLachlan Kathryn A. McConnell John M. McLean Doris B. Menozzi Ann M. Merrill Joan M. Meyer Dawn E. Mitchell Todd H. Mixer Charles F. Mowrey Wallace E. & Marcia F. Neal Lola J. & Paul W. Nebel

Thomas E. Nelson Lisa Niemala John F. Nieszner Wallace W. Norlander Machelle M. Norling Glen J. Nowak & Kay M. Nagel Teresa M. Nye Donna F. & Michael E. Oâ&#x20AC;&#x2122;Loughlin Michael W. & Sally A. Olander Renee S. Passal Susan S. Pastin Mara L. Patton Catherine A. Paulson Michele L. Payer Chelsey M. Perkins Daniel C. Peterson Cynthia K. Pichotta Dorothee Polson Karen P. Potter Mary M. & Alan D. Poulsen William P. & Sally B. Pratt Lois H. Prentice John A. Pribek Pamela L. Ramsay Sharon M. Rask Duane A. Rasmussen Jo Anne Ray Conrad A. Razidlo Judith L. Rechtzigel John P. Richards William T. Richardson Joel A. Rippel Nancy L. Roberts Shawn C. Robertson James C. Robertson Robert J. Roos Heather M. Rudloff Betty B. Ryan Elizabeth B. & Richard Sandza John L. Schmidt Sarah R. Schoenecker Christina M. Schroeder David R. Schuh

Sarah J. Schulzetenberg Louise A. Sharer James A. Shoop David A. & Michelle D. Siegel Mia K. Signorino Ginger L. Sisco Allanna Skoogman Nancy E. Slator Theodore C. Snyder Judy M. & Wilbur J. Solie Cara L. Spoto Jason J. & Nicole A. Sprenger Erik J. Stadstad Kay L. Steiger Christiana L. Stolpestad Theodore S. Storck Ruth E. Stroebel William J. Stromberg Maggie L. Sullivan Vermayne N. Sundem Brianna M. Sundgaard Edward B. Swain & Mary E. Keirstead Zixue Tai Seijen T. Takamura TCF Corporation, TCF Bank and TCF Foundation John E. & Amy L. Teske Rachel H. Timman Kathleen M. Tingelstad Nicole A. Tommerdahl Red Townsend Dana A. Villamagna David J. Vrieze Birgit L. Wassmuth Garrett M. Weber John B. Webster Wells Fargo Foundation Karla B. Wennerstrom Donald M. & Beth A. Westphal Thomas H. & Dolores E. Wilson Karen J. Wright The Write Approach Inc. David A. Zarkin

Our generous donors provide scholarship opportunities, help with day-to-day operations and exclusively fund the Eric Sevareid Library and Digital Information Resource Center.

THANK YOU If youâ&#x20AC;&#x2122;re interested in becoming an SJMC donor, please contact Mary Hicks at 612-625-5031 or hicks002@umn.edu.

34 Murphy Reporter SPRING 2012

IN MEMORIAM Helen V. Beggs (B.A., ’48), of Deephaven, Minn., passed away Nov. 14, 2011. She was 86 years old. Beggs enjoyed a long career at the Association of Credit and Collection Professionals. She joined ACA in 1951 as editor of the organization’s flagship publication, Collector. She later served as director of education and public relations, general manager, and corporate secretary. She retired in 1992. At SJMC, Beggs was active with the Minnesota Daily and Theta Sigma Phi. She is survived by sisters Mary (Robert) Howells and Gwen Hauser, five nieces and nephews, and 11 great nieces and nephews. Karli Jo (Webber) Hunt (B.A., ’62), of Somerset, N.J., passed away Nov. 16, 2012. She is survived by her husband Todd Hunt, whom she met while they were attending SJMC. She is the former director of editorial pages and editorial writer for The Home News of New Brunswick, N.J. She began there in 1968 as a copy editor, then editorial writer, then director of editorial pages until her retirement in 1993. Following graduation from college, she held reporting and editing positions at several publications, including The News and Courier in Charleston, S.C., and The Evening Bulletin in Providence, R.I. She has served as presi-

dent of the National Conference of Editorial Writers and was a member of the board of directors of the NCEW Foundation. She won several awards for her writing, including honors from the New Jersey Press Association and the Society of Professional Journalists. Clayton Kaufman (B.A., ’49), of St. Louis Park, Minn., passed away April 30, 2012, at age 85. Kaufman served in the U.S. Navy during World War II and, after graduating from the University of Minnesota, joined WCCO Radio in 1951 as a news writer and reporter. Kaufman was a celebrated member of WCCO and held numerous positions there, including promotions director, station manager, vice president and general manager, and senior vice president for radio. During his tenure, Kaufman won a number of industry awards and, nearly 50 years ago, created the highly successful WCCO Radio Good Neighbor Travel Program, which continues today. In 1994, Kaufman received the College of Liberal Arts’ Distinguished Alumni Award and, in 2007, was inducted into the Minnesota Broadcasters Hall of Fame. Kaufman was a proud and active supporter of the University and also served on a number of boards, including the Minnesota Medi-

cal Foundation, St. Louis Park Dollars for Scholars and Struthers Parkinson’s Center. Kaufman is preceded in death by his college sweetheart and first wife, Nancy Lee Karon. He is survived by his wife of 15 years, Susan Schur Kaufman; sister Shelly Segal; sons Dixon B. Kaufman (Katina), Douglas R. Kaufman (Shelley) and Dan S. Kaufman (Jennifer); and stepdaughters Erica (David) Rydzewski and Diana Schur. Jane Muschamp (M.A., ’77), of New Canaan, Conn., passed away Jan. 7, 2012 after a long battle with cancer. She was 65 years old. A native of St. Louis Park, Minn., Muschamp received her bachelor’s degree from the University of Denver. After completing her undergraduate degree, she began her career in advertising with Benton & Bowles in New York City. She later formed her own corporate communications company, working with clients such as AT&T and J.P. Morgan. She is survived by her husband, Allen L. Stevens, daughter Sarah M. Stevens of Washington, D.C., her son Spencer M. Stevens of New Canaan, father Lawrence Muschamp and brother James Muschamp of St. Louis Park.

The Murphy Reporter — Now Available Digitally! SJMC’s alumni magazine is now available on Issuu. If you’d prefer to have your copy emailed to you, please go to http://z.umn.edu/ digitalmurphy to sign up. Or scan the QR code on your mobile device to be transported to the site.

Murphy Reporter

SPRING 2012

Murphy Reporter School of Journalism & Mass Communication College of Liberal Arts University of Minnesota 111 Murphy Hall 206 Church St. SE Minneapolis, MN 55455 facebook.com/umnsjmc twitter.com/umn_sjmc University of Minnesota School of Journalism

STRATEGIC COMMUNICATION M.A. PROGRAM “NOT A TRANSITIONAL PROGRAM, BUT A TRANSFORMATIONAL ONE” – GORDON LEIGHTON, PROGRAM COORDINATOR 2003–2011

“This program gave me the opportunity to network with people who work in the same industry but are at different companies. It’s so helpful to have these contacts and bounce ideas off of people.” –Jill Jamison, Best Buy Consumer Insights Unit and 2010 graduate “This program taught me to think on a more conceptual level about communication issues and arrive at potential solutions on an exponentially faster level than before.” –Timothy Blotz, Fox 9 Reporter and 2011 graduate

EARN YOUR MASTER’S DEGREE

sjmc.umn.edu/grad/StratComm.html

. . . in 2 years . . . in a cohort . . . with night school . . . from industry professionals . . . while making business contacts