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UNDERGRADUATE STUDENT NEWS
from Winter 2023 Murphy Reporter
by University of Minnesota Hubbard School of Journalism & Mass Communication
Several students were nominated for the Hearst Journalism Awards. NOOR ADWAN and RAY SHEHADEH were nominated in the feature writing category. SAMANTHA WOODWARD and MAIA IRVIN were nominated in the explanatory writing category. SHANNON BRAULT and ALICE BENNETT were nominated in the photojournalism-news and features category. ADAM BEININGEN was nominated in the television features category.
Several students participated on the Student Advertising Summit committee, which plans the local annual event where students can learn and network with professionals in the industry. The students include: SYDNEY ANDERSON, JULIAN BOGDANOV, TAYLOR GISH, TAYLOR KAYE, MUNA MOHAMED, CAROLINE PRITCHARD, LILY SHAW, ISAAC STEFFENSEN, and BEN VILLNOW
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DESTINY CARTER-WLEH, ELIZABETH GORDON, FATUMA JAMA, BEAMLAK LULSEGED, SARA OMAR and LUCKETT VANGUARD were all accepted into the 2023 class of Most Promising Multicultural Students (MPMS) by the American Advertising Federation. The group will spend a week in New York City with the program. This year’s MPMS class consisted of only 50 students; having six from the Hubbard School is impressive.
ELIZABETH WELLS received the 2022 Washington Media Fellowship, which includes a $1,500 scholarship to help continue her studies in majors that are at the intersection of advertising and public policy.
SAMANTHA WOODWARD is an intern at NBCUniversal on CNBC’s Investigative Unit.
The STRATEGIC COMMUNICATION CAMPAIGNS class final project client was Old El Paso from General Mills. Four teams started working on this project in September and presented their final presentations to the client Alyx Orstad (B.A. ’14) on Dec. 12. The challenge was to develop a complete IMC plan to help Old El Paso reach the Millennial audience.
The AD STRATEGY/CREATIVE DEVELOPMENT class final project client was Moms Demand Action. On Nov. 16, the group presented their initiative of getting gun owners to safely lock their firearms. Then Simpls, a local fast-casual restaurant, provided the class with a challenge to build awareness for this client. Five teams made their final project advertising presentations to the clients on Dec. 12.
Members of the School’s PRSSA student group had a busy fall, attending the 2022 PRSA Midwest Conference and an agency tour at Carmichael Lynch Relate in Minneapolis (below). The group also plans to submit work to the national Bateman Competition in spring 2023.
In December, the PHOTOJOURNALISM class participated in a lesson about drones from Mark Vancleave (B.A. ’13) from the Star Tribune.
Because the basement of Murphy Hall (and the broadcast studio) were under renovation for the fall semester, the TV, RADIO AND DIGITAL NEWS REPORTING class met at KSTP instead. The students had a chance to sit in on the station’s morning editorial meetings and KSTP reporters guest spoke in the class. The students also had the chance to spend an entire shift in the field with a KSTP news crew.
Members of the School’s ADCLUB student group took agency tours of both Haberman and Colle McVoy during the fall semester.