Urban Mainstream magazine

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Designer's spotlight:

how agencies con models

Charles Lynch Samantha cole

future brides: economic woes

Issue# 45 jan. 2009

international

LifestyleModel Entertainment www.urbanmainstream.com

magazine


departments 11 Industry Profiles

UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.

17 Politik Me

This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.

21 Explore Cinema

Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.

24 Delicacies of Life

The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.

34 Fashion Forecasting

A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.

48 SelfishStyles This section is about the wardrobe stylist,

individual dresser and fashion connoisseur.

On location: attitudes by moe hair salon atlanta, ga.

Model Back: (L) Graham (R) Cissi Front: (L) Wensdai Knight (R) Semi Lee

CoverPage Stories future brides Page 32 samantha cole london: Page 34

PHOTOGRAPHER www.PhotosByShinobi.com

charles lynch Page 40

Wardrobe stylist StyleLanguage Fashion Designer Charles Lynch

how agencies con models:

MUA

Makeup by Jeremy (Models Back) Makeup by Dollfaces (Models Front)

Hair

Back: (L) Jeremy Back: (R) Mandrill Front: Mandrill 2 URBANMAINSTREAM.com jan 2009

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in this issue

52 ONBLAST!

Dedicated to being a voice for open constructive criticism while also focusing in on scams and other unacceptable activities in the industry.

56

Ask My Angels

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um cover model

64

ImageMakers

Models do more than just want to take pictures. Many are doctors, lawyers, and other types of professionals. They have stories and viewpoints that can be insightful to us all. They can create the look and illusion for the eye all while enforcing the mood for the senses. The photographer, makeup artist and hair stylists are masters of image. What they create you admire.

Modeling 1on1

Models are personally interviewed in a one on one session. They get to tell their story from the way they see and how the industry impacts them.

74 B*Me ( Beautiful Me)

It’s all about you. Your health, your look and how you feel about yourself. A unique health and beauty section which deals with the total you.

76 Shopping Spree

Find out the buzz on where to shop for that next outfit and accessory. Where are the deals; and what are other people saying about it?

80 UM Introducing… 84

What’s going on new with celebs in the industry? Who’s Who calling the shots? An upfront and behind the scene look into the industry.

Indie Music Review

It’s always good to keep an eye out for those rising stars in the industry. Most times they get little press but UM will seek them out and give you a bird’s eye view of what raw talent is58 on the horizon.

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Dedicated to being an outlet of advice and guidance for new and experienced models and others in the industry. Submit your questions and My Angels will get on the case for you.


“What we want in life though simple is often made complicated by our lack of appreciation for simple things. � -UM www.photosbyshinobi.com

the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.

We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.

A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.

Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.

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Publisher Urban Mainstream Media Group, Inc. Editor-in-Chief/Founder Shinobi Muhammad Special assistant Maidahweh Aitken Graphic Design/Layout Pi Zy Freelance Writers Randi Krasny Sarah Motley Romina Tobias Kimberly Suggs Rouge Stylist Amanda Alisca Danny Hobrock Glenn Paul PAM MORALES-WORSHAM Stephanie Moore Nicole Williamson Jannie Ganz Chief Photographer Shinobi Muhammad Errors & Omissions: All articles expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: contact@urbanmainstream.com attn: Questions Copyright 2009 Urban Mainstream Media Group, Inc.

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model: janiene mua: keya2 www.photosbyshinobi.com


Seeking a Team Writers for our Editorial board: UM

magazine is seeking writers who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: NewStoriesUM@gmail.com attn: Writers

photographers:

If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: NewStoriesUM@gmail. com attn: Photographers

Proofreaders: We are especially seeking out

college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: NewStoriesUM@gmail. com attn: Proofreaders

reciprocity: a mutual exchange of privileges

“manyexpect to r e c e i v e m o n e y, access and opportunities and forget that at some point others will expect the same from them."-um . let us know what’s happening on the streets!!!

What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.

feedback:

Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at contact@urbanmainstream.com 2008 dec URBANMAINSTREAM.com

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www.photosbyshinobi.com

Challenges Ahead:

"Learn howto gain the edge of improvisation. "

photo by Shinobi

-UM

www.photosbyshinobi.com


we ARE all consequenes of each other’s actions. By definition consequence is defined by Webster dictionary means:

1: a conclusion derived through logic : inference2: something produced by a cause or necessarily following from a set of conditions

AttheEnd of TheDay... Shinobi Muhammad Editor-in-Chief

You can be a complete idiot and lacking all of the intricacies of a finer education and economic status and still by default of certain conditions could positviely or negatively impact the most laid out plans. We often overlook the importance we all have on the lives of those we know and those we do not. Many of us underestimate our own value and significance. We mainly do this by convincing ourselves that just because we lack money, acces or a particular level of education that we are unable to achieve the many rewards that life has to offer. We often find reasons to our shortcomings and lack of abilities by succumbing to those whom we feel are better priviledged, knowledgable or financial well off. We bypass the reality that all of us by a mere and shear turn of events can be as great or worse off than the next man or woman. We are all bound by an eternal and unseen force of conditions that in all situations do not fall under the will of any of us, whether rich or poor, famous or infamous, Black or White. What will happen for and or too us is more determined by all of hte conditions necessary to create us. A child raised in poverty, steeped in abuse, and left for nothing, can by a certain combination of conditions be able to soar the mountains of prosperity. The will of those unseen and less sought after can become the driving forces in delivering commands of the unseen hand we call God. Through him and only him can we be finally deemed insignificant and of nothing. For what our eyes see and tend to decipher often is mere illusion and miscalculations. What is by God’s hand is the finality. We can become what we desire, regardless of those things which appear unsurmountable. We can correct a wrong. We can re-establish a path towards success. We have this ability afforded to us till the day we pass.

URBANMAINSTREAM

editor's note

“So what if you know it all. Even if you think you’re the best. ”

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Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine 2009 jan URBANMAINSTREAM.com

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www.photosbyshinobi.com

"A nation cannot prosper alone when it aids only those who prosper." - President Barack Obama Jan. 20th 2009

-um


photo by Pete Souza, The Obama-Biden Transition Project

President Politikobama me

President barack obama 44th President of the United States of America Barack Hussein Obama II (pronounced /b?’r??k h?’se?n o?’b??m?/; born August 4, 1961) is the forty-fourth and current President of the United States of America. He is the first African American to hold the office. Obama was the junior United States Senator from Illinois from January 3, 2005, until his resignation on November 16, 2008, following his election to the presidency. He was sworn in as President on January 20, 2009, in an inaugural ceremony at the U.S. Capitol. Obama is a graduate of Columbia University and Harvard Law School, where he was the first African-American president of the Harvard Law Review. He worked as a community organizer, and practiced as a civil rights attorney in Chicago before serving three terms in the Illinois Senate from 1997 to 2004. He also taught Constitutional Law at the University of Chicago Law School from 1992 to 2004. Following an unsuccessful

bid for a seat in the U.S. House of Representatives in 2000, Obama was elected to the Senate in November 2004. Obama delivered the keynote address at the Democratic National Convention in July 2004. As a member of the Democratic minority in the 109th Congress, Obama helped create legislation to control conventional weapons and to promote greater public accountability in the use of federal funds. He also made official trips to Eastern Europe, the Middle East, and Africa. During the 110th Congress, he helped create legislation regarding lobbying and electoral fraud, climate change, nuclear terrorism, and care for U.S. military personnel returning from combat assignments in Iraq and Afghanistan.

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source: Wikipedia U

hope begins where the challenges have landed. President Obama stressed throughout his whole campaign the message of Hope. Now as he begins his work to deal with the issues which plague our economy, domestic and foreign policies. He now must face the challenges which have been placed in his lap. President Obama during his inauguration clearly put the case to point that we all should expect to share the burden of the challenges ahead. There may be many people looking for one man to solve all of the problems in one magic swoop of his pen or easy flow of his oratory skills. If you listened to any of the inauguration or followed his campaign then you know you will need to actively find a way to be involved in dealing with challenges we all have ahead. A U.S.

President is to act as a leader who is willing to offer his wisdom, courage and direction in making the lives of Americans one that embodies the core principles of our constitution. Good times or Bad, a president should be the embodient of the people and their concerns. However, a president is also suppose to make the people bear the burden of their choices and take indidividual leadership and an active role in helping the President, government, schools, families and whoever else in making life better for us all.

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www.photosbyshinobi.com mua: keya2 model: olena

model tip 101:

"shoot images

that reflect the value of your worth." -um


Industry profile EXPENSIVEHIPGEAR Politik me

EXPENSIVEHIPGEAR

$10,000 JEANS Key Closet, Creator of the World Famous $10,000 Jeans Introduces its New Spring 2009 Collection at Keycloset. com LOS ANGELES, Jan. 15 / PRNewswire/ -- The Los Angeles-based ultra-premium must-have brand and current celeb-fave Key Closet has introduced its new 2009 Spring/ Summer collection available at www.keycloset.com. Key Closet, the famed creator of the dazzling diamond-studded $10,000 jeans, has come back for a lighter and more colorful take on spring, coalescing around fun and luxurious with bright and elaborate graphics. The clothes are exciting and original, and paired casually with distressed jeans, they are fantastic to watch and sexy to wear. Just in time for a change in the climate (political and economic too), Key Closet has produced a collection of perfectly hip clothes finished with beautiful technique for the fashion-obsessed populace. Previously accessible only in select upscale stores in major cities, Key Closet clothing is now available online at Key Closet’s new online boutique ( www.keycloset.com ), allowing for greater distribution of the line. Says founder and CEO Michael Hong, “It’s been great since we launched the online boutique in July 2008. From the start, we’ve been seeing a huge response from fans everywhere, receiving domestic and international orders. We’ve been experiencing explosive growth and tons of exposure from celebrities wearing our clothes, and customers will now have more options to purchase the Key Closet couture designs that

they see in magazines.” The new online shop allows visitors to shop by collection, with the Crystal and Nailhead collections featured prominently. The highly sought-after diamond-studded $10,000 jeans are also available for purchase on the website. 30% of the net profit from the jeans will be donated, and proceeds from the line will help build schools in Uganda. Recently, Key Closet dressed Grammy Nominee Pop/R&B sensation, Colby O’Donis (Interscope/Geffen/Konlive) for the American Music Award’s Red Carpet and after-parties. Colby wore the $10K diamond-studded jeans,

choice for the red-hot Colby O’Donis, who has chosen Key Closet to dress him and his back up dancers for the 2009 Grammy Awards, where he will be a featured performer. Key Closet will be one of the main exhibitors at the upcoming Bread & Butter show in Spain (January 21) and the Magic trade show in Las Vegas (February 17). Key Closet’s newly launched lines, Konquest, Key and Rawkn Jeans, will also be shown at the shows. The world famous $10,000 jeans will be displayed at the booth at both shows, along with Konquest’s diamond studded $10,000 hoodie. Check out the jeans at www.keycloset. com and the hoodie at www. konquestcollection.com About Closet

paired with the $10K hoodie by sister company Konquest, garnering compliments from Jamie Foxx, Akon and T-Pain on the decadence of his ensemble. Colby O’Donis was sumptuously decked out in Key Closet again at the KIIS FM Jingle Ball 2008 on December 7. Key Closet is the brand of

collections are available online at www.keycloset.com. About Konquest Recognizing a gap in the market for style-conscious men, the makers of Key Closet created KONQUEST: an ultrapremium t-shirt at a mid-range price point. The brand’s unprecedented mix of masculinity and style elevates casual wear to a new level, with a quality of workmanship and design that is unrivaled in the industry. By mastering the art of edgy, sensual everyday fashions, KONQUEST is poised to dominate the 21st century men’s market. For more information, please visit www. konquestcollection.com. Source: Key Closet CONTACT: Key Closet, +1-323582-5153

Key

Key Closet has quickly built a loyal celebrity following for its innovative look. Synthesizing art and fashion, the pieces feature hand-drawn designs detailed with metal studs and Swarovski crystals, making each Key Closet item a stand-alone work of art. The company is also strongly committed to social responsibility; a portion of all clothing sales goes towards improving the quality of life for the least fortunate. The Key Closet

Web Site: http://www.keycloset.com/ http://www.konquestcollection.com/ NOTE TO EDITORS: Media Inquiries: For more information on the Key Closet online boutique, or to schedule an interview, please contact Pauline Motel at 323-582-5153 or pauline@keycloset.com

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Industry reality profile t.v. Politik me

reality t.v.

Billy Hufsey, Popular Star of VH1’s Hit Reality Show “Confessions of a Teen Idol,” is Going for Adds on Adult Mainstream Radio February 16 with “Better Man,” the Lead Single from His Upcoming Album ‘Confessions’ LOS ANGELES--(BUSINESS WIRE)--With 1,800 fans and 90,000 views and counting on the VH1 Friends website (www.famousvh1friends.com), former 80s heartthrob Billy Hufsey is by far the most popular star of the network’s new hit reality series “Confessions Of A Teen Idol.” Those fans, along with millions more who tune in every Sunday night to see his latest adventures, are waiting eagerly for February 16, when “Better Man,” the inspirational first single from Hufsey’s upcoming debut album Confessions, hits Adult AC Mainstream Radio stations across the country. Hufsey, who became a major heartthrob in the 80s as Christopher on TV’s “Fame” and who wowed screaming teen girls as Emilio on “Days of Our Lives” into the early 90s, then concertized around the world—including drawing 75,000 people in Israel—is also set to sing “Better Man” in one of the episodes of the show. VH1 also approached Hufsey about making a video for “Better Man,” which will begin filming soon. He expects it to run on the network and be in rotation on VH1.com. He will also be the star of the new independent pilot called “What’s Your Point?,” portraying a right-wing talk show host; filming is set to begin shortly. “Confessions Of A Teen Idol” invites seven teen idols from the 80s and 90s to live together and reflect on the highs and lows of “heartthrobbery.” Joining Hufsey in the camaraderie-filled digs are Jamie Walters (“Beverly Hills, 90210”), Adrian Zmed (“Grease 2,” “T.J. Hooker”), Christopher Atkins (“The Blue Lagoon”), Eric Nies (“The Real World”) and “Baywatch”’s David Chokachi and Jeremy Jackson. After receiving mentoring from a life coach and in their face industry experts (including stylists)—each one will decide whether to attempt a career comeback or to pursue another career path. On one of the memorable episodes, Hufsey won the contest for one of them to get the contract for Aussie Shampoo from Procter & Gamble. After several years away from Hollywood, Hufsey re-launched his career last year with an appearance in the film “Crazy Girls” and the pilot for a series called “Son of a Gun.” Contacts Luck Media & Marketing, Inc. Guy McCain, 818-760-8077

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Industry profile fyi: community Politik me

community

Good Hands Go To Work Serving Communities Across America To Honor Martin Luther King, Jr. Day.

Allstate Joins The King Center and Other Non-Profits to Mobilize Thousands of Volunteers in Atlanta and Across the Nation to Serve on King Day of Service and Beyond NORTHBROOK, Ill.--(BUSINESS WIRE)--Today, Allstate Insurance Company is designating Martin Luther King, Jr. Day as Allstate Beyond February Give Back Day, to be observed in Atlanta and 18 other cities across the country. As a company-wide, national day of service, Beyond February Give Back Day promotes the ideals and vision of Dr. King in his hometown and nationally by inspiring people to donate their time to worthy causes in their own communities today and throughout the year. Today, Allstate and The King Center in Atlanta will host a volunteer rally after the annual ecumenical service honoring Dr. King at Ebenezer Baptist Church. Allstate and King family representatives will encourage the thousands of people assembled to put their good hands to good use year round. In addition to hundreds of participants volunteering in Atlanta community projects, more than 1,000 Allstateorganized volunteers will fan out across the country, rehabbing homes, feeding the homeless and signing up organ donors in cities ranging from Tampa, Florida to Denver, Colorado. Allstate is inviting all consumers to visit BeyondFebruary.com to find out how to find volunteer opportunities in their zip codes. The Web site highlights Allstate’s commitment to the African-American community and links to VolunteerMatch, an online search engine that promotes volunteerism and civic engagement by matching volunteers with charitable organizations and non-profits. Because Allstate believes in supporting the African-American community well beyond just the month of February, Beyond February was established in 2007 as an ongoing initiative that creates, supports and sponsors programs that empower and enrich African-American communities across the United States. Highlights of Beyond February since its inception in October 2007 have included sponsorships of the Tom Joyner Family Reunion, the American Black Film Festival, State of the Black Union, the Gospel Superfest, and more.

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"if you say you deserve something consequences will put you to test." -um


Politik me

politik me Racially Diverse Jews at Inauguration Michelle Obama's Rabbi Cousin Among Guests

SAN FRANCISCO--(BUSINESS WIRE)--The Institute for Jewish & Community Research (IJCR) recognizes a number of racially diverse Jews attending President Barack Obama’s historic inauguration. Among them are Lacey Schwartz, a bi-racial Jew with a white mother and biological African American father, and Rabbi Capers Funnye, a cousin of the new First Lady, Michelle Obama.

director of Be’chol Lashon, and works extensively in African countries to help grow emerging Jewish communities. Rabbi Funnye explained that, “I cherish my role in building bridges between black and white Jews, and among Jews and different religious groups. I believe that the election of President Obama helps us all re-think how we see ourselves as Jews and how we see others.”

Ms. Schwartz is the New York regional director of Be’chol Lashon, an international organization based in San Francisco that advocates for the growth of the Jewish people through racial and ethnic diversity. “I am black, white, and Jewish,” said 32 year old Lacey Schwartz, “and the President represents redefining racial and religious boundaries in the United States. He speaks to my generation in a way that no leader has ever done before him.”

Be’chol Lashon (In Every Tongue), an initiative of the Institute for Jewish & Community Research (IJCR), advocates for the diversity that has characterized the Jewish people throughout history, and through contemporary forces that include intermarriage, conversion and adoption. IJCR is an independent, non-partisan think tank that provides innovative research and pragmatic policy analyses about racial and religious identity, philanthropy, and higher education.

Racially and ethnically diverse Jews represent about 20% of American Jews, according to research conducted by the Institute for Jewish & Community, which sponsors Be’chol Lashon. “We are proud to represent the Jewish community,” said Diane Tobin, Be’chol Lashon’s director. “We show that Jews reflect every group in America’s amazing patchwork quilt.” Rabbi Capers Funnye has a special connection to the inauguration. He is the Jewish part of the President’s extended family tree. He is the spiritual leader of Beth Shalom B’nai Zaken Ethiopian synagogue in Chicago and the associate

Senate Finance Committee Delivers Children's Insurance Hispanic Leaders Urge Senate to Pass Finance Committee Bill that Includes Legal Immigrant Children and Families WASHINGTON, Jan. 15 /PRNewswire-USNewswire/ -"We look forward to SCHIP legislation being one of the first to become law with the signature of our new President," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation's leading Hispanic health advocacy group. This afternoon, the Senate Finance Committee voted out of committee a bill reauthorizing the State Children's Health Insurance Program (SCHIP). The bill now moves to the full Senate for a vote. "We applaud Finance Committee Chairman Baucus for leading the effort to deliver a bill to the full Senate that includes coverage for legal immigrant children and pregnant women," declared Dr. Delgado. Yesterday, leading community-based organization from across the U.S. sent Senate leadership an urgent letter calling for passage of State Children's Health Insurance Program (SCHIP) legislation that includes four critical elements: 1. A full-five year reauthorization of the program in order to stabilize state budgets and encourage state expansions under their SCHIP programs; 2. An increase to no less than $1 from the current federal tobacco tax of 39 cents; 3. Coverage for legal immigrant children and pregnant women by incorporating provisions of the Legal Immigrant Children's Health Improvement Act; and, 4. Provisions from bipartisan legislation in the 110th Congress that support limited English proficient outreach for SCHIP enrollment of children, including a 75% federal match to state funds for such outreach. "Today's action offers the Senate of the 111th Congress the opportunity to finish the unfinished business of the 110th Congress and deliver a children's health insurance bill that reflects our values as a nation," concluded Dr. Delgado. Source: National Alliance for Hispanic Health CONTACT: Adam J. Segal, +1-202-422-4673, media@hispanichealth.org

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Politik me

politik me

Blunt Marks Anniversary of Roe v. Wade, Signs Letter in Defense of Pro-Life Legislation The full text of the letter is WASHINGTON, Jan. 22 /PRNewswireUSNewswire/ -- Missouri Congressman Roy Blunt today reflected on the 36th anniversary of the Supreme Court’s tragic ruling on Roe v. Wade by speaking with the Missouri-Illinois Right to Life Caravan and joined 80 of his House colleagues late yesterday in sending a letter to President Barack Obama urging him to reconsider his support for legislation weakening current pro-life laws. “The last few years are the first time since I’ve served in Congress that the House hasn’t had a pro-life majority,” Blunt told the approximately 250 members of the Missouri-Illinois Right to Life Caravan visiting D.C. “We’ve made incremental progress over the years but we cannot rest on our past successes. That’s why your commitment is more important than ever and I’m here today to show my support for your cause.” Yesterday’s letter urged Obama to withdraw his pledge to sign the Freedom of Choice Act, which would overturn almost all pro-life laws nationwide. This legislation, the letter says, “is more radical than the Roe v. Wade decision.” FOCA, specifically, would weaken bans on the use of taxpayer funds for abortion procedures and overturn laws requiring parental notification for minors seeking abortions. Blunt is again cosponsoring federal legislation requiring parental notification before a minor can cross state lines for an abortion. “Nothing is more sacred or special than a human life,” Blunt said. “I hope President Obama reconsiders his support for this act because his signature will subvert the will of millions of pro-life Americans and overturn the precious laws we fought to enact protecting the lives of the unborn.”

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Source: House Republican Whip Roy Blunt

CONTACT: Nick Simpson of the Office of House Republican Whip Roy Blunt, 1-202-226-7649

below: January 21, 2009 Dear Mr. President,

Since the beginning of your presidential transition, Americans from all walks of life have been touched by your pledge to govern from the center, and by your vow to be a president for all Americans. We are writing to respectfully urge you to build on this foundation by withdrawing your pledge to sign the so-named Freedom of Choice Act (FOCA), which would in one tragic act overturn virtually all pro-life laws nationwide, and by refusing to support legislation that incrementally enacts the FOCA agenda by rescinding or weakening existing pro-life laws piece by piece. On January 22, our nation will mark the 36th anniversary of the tragic Roe v. Wade decision by the U.S. Supreme Court. Since Roe v. Wade, many laws -- including laws to prevent federal taxpayer funding for abortion -- have been enacted to mitigate the effects of the decision on unborn babies and their mothers. We hope that you would support the continuation of these laws and would oppose initiatives such as FOCA, which is more radical than the Roe v. Wade decision. Cardinal Francis George of Chicago, the president of the U.S. Conference of Catholic Bishops, recently warned FOCA "would deprive the American people in all fifty states of the freedom they now have to enact modest restraints and regulations on the abortion industry, [and] coerce all Americans into subsidizing and promoting abortion with their tax dollars." It would "have lethal consequences for prenatal human life [and] an equally destructive effect on the freedom of conscience of doctors, nurses and health care workers whose personal convictions do not permit them to cooperate in the private killing of unborn children," threatening health care institutions and charities throughout the country, he noted. Enacting FOCA or overturning existing policies would have the same effect. We ask that you reject this divisive agenda. During the campaign you talked about reducing abortions. The Freedom of Choice Act would do the opposite. By overturning laws that require parental notification or consent before a minor girl obtains an abortion, the abortion rate will increase. A recent study by Dr. Michael J. New showed that when a state enacts a parental involvement law, the minor abortion rate falls by 19 to 31 percent. Also, advocates on both sides of the abortion debate agree that longstanding provisions that restrict funding for abortions reduce the number of abortions dramatically. A recent study by Heather D. Boonstra appearing in the Guttmacher Policy Review showed that 18 to 35 percent of Medicaid patients who would have had an abortion carry their babies to term when Medicaid will not pay for their abortion. Restrictions on funding for abortion save lives and protect the consciences of millions of Americans who do not want their tax dollars to be used to destroy innocent human life. You have expressed a desire to be a president for all Americans, and to use your presidency to promote initiatives that bring Americans together, rather than drive them apart. We recognize it will not always be easy for you to do this. However, too much is at stake for this divisive and destructive legislation to move forward and life-saving laws to be rolled back. We respectfully urge you to withdraw your pledge to sign FOCA, and that you pledge not to sign legislation that incrementally enacts FOCA by rescinding existing prolife laws and legal protections.


Politik me

politik me By Amanda Alisca

The Economy of Relationships There have been plenty of so called “saving graces” for relationships on the brink of demise. There are the usual suspects; syrupy forgive me letters laden with “I’m sorrys” along with “I didn’t means,” expensive flowers bought from a sales person determined to rescue each afflicted relationship, one petal at a time; weekend getaways financed by guilt, or good old fashioned long and drawn out conversation. Unbeknownst to some, one motive in particular has persuaded numerous couples to stay together. Believe it or not . . . it’s the economy. Jordan and Olivia from Charlotte, NC. , have been dating for three years. Like every duo, their relationship has had their ups and downs. A few months ago when Jordan lost his job, the tandem was having a down. Shortly thereafter, the two feuding mates decided to split up. Or so they thought, you see; Jordan and Olivia shared an apartment, a car and a dog. When Jordan lost his job, he lost a considerable amount of income. Meaning, he could not afford to move out. “ I wanted to move to another place, but I knew I wouldn’t be able to afford one,” he uttered in a defeated tone. “ Since we also share the car, I knew I wouldn’t be able to get that either” he said, halfway shaking his head. “ I figured I was probably going to have to stay with Olivia.” By stay, he meant ‘live’. Though they were broken up at the time, the two were still living together. Jordan and Olivia are not alone. Many couples across the U.S. have opted to “stay together” due to the unforgiving wrath of an economy scorned. While the country is dealing with a recession, many couples are being forced to either; deal with each other or, deal with the issues affecting their relationships. According to Alex Johnson, the author of “Wanting to Divorce, but Unable to Afford It” “MiamiDade County cited a 18 percent drop in divorce filings from January to May.” While “Cook County, Chicago cited a 5 percent drop.” It may not be as romantic as a weekend vacation, or as heartfelt as a “ please take me back” letter. But the economy more than ever, is causing relationships to stay together. Needless to say, Jordan and Olivia have decided to work on their relationship. They might as well.... they’ll be seeing a lot more of each other. On the contrary, not all couples see it Jordan and Olivia’s way. Believe it or not, despite the constant hurling of the economy’s cupid like arrows; some “couples” don’t see it anyone’s way. Why? Might you ask, Because they’re so busy hurling things at each other, they don’t even realize that cupid is trying to step back into their lives. Apparently, some people out there subscribe to the notion that relationships are not akin to fairytales. Frankie and Janice of Calabasas, CA. were married for six years before they split up in August of 2008. In the beginning the two thought they would be together forever; as time ensued the marriage became riddled with various

“complications” here...and, one or two “dilemmas” over there. Shortly thereafter, six years began to feel like an eternity. Frankie and Janice decided to divorce simply because they could no longer stand the sight of each other. Unfortunately, for them; they couldn’t afford to divorce, so they separated instead. Janice moved out of the house the two shared together, moreover, she moved in with her sister about an hour away. Frankie on the other hand, is still living in the four bedroom, three bath, two story dream house the couple purchased... together. And here is where the story turns for the worse... he does not intend on moving out anytime soon. However, Janice desperately wants him to. “ I don’t see the point in living in a family house with no family,” says an irritated Janice obviously annoyed by the thought. “ It’s just him alone in a big house. What is he gonna do with it? Someone else could be using it.” She says amid slight eye rolling, and exhaling in frustration. “ He is so selfish, we could have sold it, rented it or something.” “ There is no point in him living there, running up the bills. He’s needs to be paying me for it. I payed for it too” Apparently, the two have been fighting over their storied love nest since August ... it’s December. When asked about the house Frankie constructs an opposing anecdote to rival Janice’s “Shakespearean” ensemble. “I don’t understand what the big deal is with the house. The housing market is not where it was five, six years ago. You can’t just sell a house in a day anymore. It takes time. People aren’t spending money like they used to. Why should I sell it, if no one’s looking to buy it? It’s cheaper for me to live here. That girl is just miserable, she wants me to be miserable too” Frankie grumbles. “ Well, I won’t be” he says, lighting a cigarette. It’s the third one he’s lit during our conversation, the second was sparked at the beginning of his statement. Janice definitely has this man stressed. “ Getting rid of that house brings me one step closer to getting rid of him” Janice exclaims. “ If I had the money, I would have divorced him yesterday....he’s driving me crazy, him and his nonsense.” I guess it’s safe to say that Janice and Frankie won’t necessarily take the road Jordan and Olivia traveled. Perhaps Janice and Frankie are on an interstate all their own. Either way, couples across the U.S. are paying close attention to the conundrum that’s become the economy. For some like the one’s mentioned above; it can either rejuvenate one’s relationship, or pulverize it to dust.

2009 jan URBANMAINSTREAM.com

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Politik me

politik me

Economic Woes Don't Touch O'Hare Expansion CHICAGO, Jan. 16 /PRNewswireUSNewswire/ -- As city workers fear job cuts and suffer furloughs, the O’Hare Modernization Project is still moving forward. The city of Chicago is facing one of the worst economic situations ever and is more than $450 million in the red. The project, which needs an estimated $20 billion worth of taxpayer funding, is behind schedule and underfunded. In addition to the city’s budget woes, Cook County’s budget is also stretched, and the board is considering $740 million in new bonds - on top of the massive sales tax increase enacted last year. “Cook County taxpayers are being burdened with the highest sales tax increase in the country, the City of Chicago is raising taxes on everything from bottled water to parking meters, and they want to spend billions more on an illconceived plan that will only serve to enrich a select group of political insiders?” says Cook County Commissioner Tony Peraica.

airline industry, which is making long-lasting cuts in fleets and labor forces, says it is in no position to commit to any more than the initial phase of startup funding for O’Hare expansion. O’Hare gates leased to United Airlines and American Airlines are already underutilized and the airlines are making more cuts, trimming their schedules by about 15 percent. Neighbors from Park Ridge, Des Plaines and other towns are surprised and angry with major jet noise due to the new first phase “bad weather” runway that is already handling more than 350 flights a day significantly higher than the Chicago environmental impact statement expected. The battered Villages of Elk Grove and Bensenville that border the airport have consistently questioned the feasibility of the project. Many community leaders have pointed out the O’Hare mega-project simply doesn’t make sense.

The O’Hare Modernization Project has been criticized for fundamental design flaws, including planes having an additional 45 minute taxi time due to major airport choke points, long rides between terminals - often longer than the scheduled time of a flight - and baggage transfer issues from one terminal to the next.

“We’re in a recession. How does boarding up houses for unnecessary and unwanted airport expansion help communities? Anyone who has followed this project knows its planning and implementation simply won’t help the flight delay situation at O’Hare Airport,” says John Geils, president of the Village of Bensenville. “This is not the time, or the way, to move forward with a lackluster plan that will sink our economy further into debt.”

The plan has already been criticized and questioned by the six major airlines who service O’Hare Airport. The slumping

“This project has an estimated $20 billion price tag and nobody can accurately predict what the value will be,” continues Geils.

photo by Shinobi 20 URBANMAINSTREAM.com jan 2009

“Supporters want taxpayers to pick up the cost of the O’Hare project in the midst of job cuts and profound financial insecurity. Save the jobs. End the expansion.” www.stop-omp.org is an organization dedicated to preventing the senseless and ill advised continuance O’Hare Modernization Project (OMP). Identifying the need for a reexamination of the O’Hare plan and encouraging government and community leaders to correct this project before it needlessly displaces more families and wastes taxpayer funds is our highest priority. Further Information Jerry Mullins 312 523 3784 Source: Stop - OMP CONTACT: Jerry Mullins, +1-312523-3784, for Stop - OMP Web Site: http://www.stop-omp.org


explore cinema

explore cinema Former Miss USA and Popular NBC Daytime Star Kelli McCarty Goes from Soap Star to Porn Star in Her First Vivid Movie ‘Faithless’ to Be in Stores on February 4th LOS ANGELES--(BUSINESS WIRE)--Former Miss USA Kelli McCarty, who starred as villainess Beth Wallace in the NBC daytime drama Passions, has stunned the entertainment world by launching an adult film career with Vivid Entertainment, the leading adult film studio. “Faithless,” her first X-rated DVD release, will be on sale starting February 4, 2009. “I enjoy acting, and I really like sex,” says McCarty, “so this was the perfect opportunity to combine two of my passions. I approached Vivid with the idea of shooting a film with a sexy but interesting storyline, and I was pleasantly surprised with the amount of control I was given throughout the production process. I am very pleased with the final edit of ‘Faithless,’ and I just may do another adult film.” The venture with Vivid Entertainment, the award-winning studio that is home to Vivid Girls including Jenna Jameson, Tera Patrick and Savanna Samson, “marks the first time that a Miss USA, let alone an established TV actress, has made the reverse crossover into adult,” according to Vivid co-chairman Steven Hirsch. “As it turns out, by any standard, Kelli’s performance in ‘Faithless’ is incredibly erotic. She smolders sex from every pore of her body. We’ve made some footage from the movie available at kelliusa.com for the curious to judge for themselves,” Hirsch adds. Hirsch said the studio assigned acclaimed director Paul Thomas (PT) to guide McCarty through the production of the big budget feature shot in hi definition. The plot follows “Callie” (McCarty) at a tipping point in her marriage, during which she feels her husband has wandering eyes and she has lost control of the relationship. She seduces her stepdaughter’s boyfriend and the sexual fireworks follow. McCarty won the title of Miss Kansas in 1990 and was crowned Miss USA in 1991. She placed fourth in the Miss Universe competition that same year. Upon completion of her reign as Miss USA, McCarty appeared on several popular television programs, including Melrose Place, Beverly Hills, 90210, Silk Stalkings, Dream On, Pacific Blue and Diagnosis Murder. She landed the role of Beth Wallace on the NBC daytime drama Passions in 1999 and played the character through 2006. “I enjoyed the filming process very much and found PT’s production team to be extremely professional and highly skilled,” says McCarty. “We’ve been credited with spearheading the transition of adult entertainment into the mainstream, but I was still surprised when Kelli approached us,” said Hirsch. “As it turns out, she’s a natural porn star.” Adult actors Daisy Marie, Jennifer Dark, Kelly Leigh, Voodoo, James Deen, Steve St. Croix and Herschel Savage are also featured in the movie. About Vivid: Founded in 1984, Vivid Entertainment Group is the world’s leading adult film company and is celebrating its 25th anniversary this year. Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing and a range of other products. The studio’s website vivid.com has an enormous and loyal following of fans of the Vivid Girls. For more information contact Jackie@vivid.com

2009 jan URBANMAINSTREAM.com

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Explore cinema

VARIETY Presents “15 Minutes of Fame” A Live Video Series At this Year’s Sundance Film Festival PARK CITY, Utah--(BUSINESS WIRE)--For the second consecutive year, VARIETY will take to the streets at the Sundance Film Festival to give filmmakers, actors, writers and directors a shot at “15 Minutes of Fame.” Already confirmed for interviews are Chris Rock, Pierce Brosnan, Susan Sarandon, Anne Heche, Kristen Stewart, John Krasinski, Don Cheadle, Ashton Kutcher and many more. “This is a fun and informative way to give audiences access to the filmmakers at this year’s festival. `15 Minutes of Fame’ is like a back-stage pass to Sundance,” said Neil Stiles, President and Publisher of Variety. “Audiences world-wide will be able to go to Variety.com to see and hear the talent who come to Sundance to showcase their newest projects.” Variety’s Sundance interviews will shoot from the New York Lounge on Main Street in Park City Friday, January 16th through Monday, January 20th. Log on to Variety.com to watch! Variety’s “15 Minutes of Fame” is presented by Dell and sponsored by JVC, Keen, SEIU and Starz.

explore cinema

explore cinema

explore cinema

VARIETY Hosts First Annual “DIRECTORS IN THE ROUND” at Sundance Film Festival

PARK CITY, Utah--(BUSINESS WIRE)--The highly acclaimed VARIETY “10 Directors to Watch” is sporting a new shape this year with the first annual “Directors in the Round” discussion. Moderated by director Mark Waters (The House of Yes, Mean Girls, The Spiderwick Chronicles) the session highlights the craft of filmmaking and explores the myriad issues facing directors today. The 2009 “10 Directors to Watch” include: Emily Abt – Toe to Toe; Antonio Campos – Afterschool; Cherien Dabis – Amreeka; Adam Elliot – Mary & Max; Shana Feste – The Greatest; Cary Fukunaga – Sin Nombre; Matteo Garrone – Gomorrah; Steve McQueen – Hunger; Bohdan Slama – Country Teacher; Marc Webb – 500 Days of Summer. “It is always a thrill to discover and promote new filmmaking talent,” says Neil Stiles, President and Publisher, Variety. “These directors all have films that capture fresh, new and exciting visions. We are honored to present them at Sundance.” “Directors in the Round” will take place on Sunday, January 18th at ‘The Shop’ (1167 Woodside Avenue, Park City) from 3:30 p.m. to 5:00 p.m., directly followed by a reception from 5:00 p.m. to 6:30 p.m. “Directors in the Round” is presented by Dell, sponsored by Ascent Media Group, The Illinois Film Office, The London Hotels, Stella Artois and Starz, and produced in association with Chipotle and Keen, Inc. About Variety Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

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www.photosbyshinobi.com model: amber

2008 oct URBANMAINSTREAM.com

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delicacies of life

delicacies of life Spazio

restaurants

14755 Ventura Blvd., Suite D Sherman Oaks, CA 91403 www.spazio.la The award-winning Spazio is open for lunch and dinner. Located in Sherman Oaks, this gem of a restaurant sits just above the view of the bustling street of Ventura Blvd. The intimate decor of Spazio expands 8000 feet with world class design and architecture. The cozy European style cafe wraps around the main dining room, giving the restaurant an ambiance of luxury. Nestled within the restaurant, Spazio’s main dining room affords a cozy symmetry of warm, relaxed, intimate and romantic atmosphere, looking out onto the patio and the elevated views of the city.

Maine Lobster and Foie Gras Pot au Feu

Executive Chef Eli Tordjman skillfully blends classic French and Italian techniques. He utilizes a diverse variety of palate-pleasing flavors, focusing on pure and natural ingredients while using the freshest products available daily in the marketplace. The result is a menu of superb and unique selections ranging from Asian inspired Salmon Osaka to traditional European dishes that make any meal at Spazio a memorable dining experience.

Mélisse

1104 Wilshire Blvd. Santa Monica, CA 90401 310.395-0881 www.melisse.com

Located in Santa Monica, CA Mélisse combines the sophistication of traditional French cuisine with contemporary American sensibilities, resulting in a truly extraordinary experience. The menus reflect seasonal and specialty items, carefully selected and intricately prepared by Chef Josiah Citrin and his experienced kitchen staff. A Mobil Travel Guide 4-star recipient 8 years running.

Welcome to Mélisse where my cooking is based on classical French technique, which is the foundation that allows me to create new flavors while keeping with the integrity of the old. I search endlessly for the most flavorful foods and vegetables to offer you an innovative yet traditional experience. Chef Josiah

Calamari a la Plancha 24 URBANMAINSTREAM.com JAN 2009



delicacies of life

delicacies of life vacations

Valentine's Value Vacations: BedandBreakfast.com Valentine's Day Packages Tug at the Heart Strings with Complimentary Extras AUSTIN, Texas, Jan. 23 /PRNewswire/ -- BedandBreakfast.com member inns have gone beyond complimentary breakfasts, refreshments, and Wi-Fi to add just what Valentines are seeking ... more great values. Look to http://www.BedandBreakfast.com for more than 110 amenity-packed B&B getaways in the U.S., Canada, Mexico, and the Caribbean, featuring romantic candlelight dinners, massages, flowers and chocolates. This Valentine's Day, give your special someone The Getaway Gift Card from BedandBreakfast.com; it's the gift of a romantic escape to your choice of 4000 B&Bs in the U.S. and Canada. Best of all, to insure a perfect Valentine's Day, BedandBreakfast.com has a tenpercent discount on all February gift card purchases of $100 or more. Simply enter the promotional code ROMANCE10 at check-out. To learn more, go to http://www.bedandbreakfast.com/GiftCertificates.aspx. This year, enjoy a Valentine's Value Vacations, loaded with extras, and listed alphabetically by state. Captain's Inn at Moss Landing, Moss Landing, CA: Mention "Captain's Inn Valentine's Day Special" in February and you'll be treated to a free one-hour rental of the inn's red tandem bicycle ($35 value). A Mountain Valley Home B&B Inn, Estes Park, CO: Stay February 13-15, and men are invited to a complimentary "gents only" cooking class with Chef Paul; then the next morning, the guys display their culinary expertise by cooking and serving brunch to their ladies. Washington Plantation B&B, Washington, GA: Stay two nights throughout February at the standard rate ($150-$220) and receive such complimentary offerings as fresh roses, champagne, a rose-petal-strewn bed, and a Valentine's teddy bear to take home. Tryon Farm Guest House, Michigan City, IN: Stay in February, and this innkeeper will send a text message to your sweetheart (with your input). Romantic extras include chocolates, flowers, gourmet breakfasts, and a fun relationship quiz. Inn at Norwood, Sykesville, MD: Stay two nights in February, and you'll be treated to a sparkling cider, chocolates, a surprise gift, and a candlelight breakfast with soft music. Mention this special when booking. Garden Gables Inn, Lenox, MA: Stay February 13-15 and receive a free bottle of wine, a champagne brunch, rose petal bubble bath kit, and an artisan-made Valentine card with your personalized message (advance notice). Seagull Inn B&B, Marblehead, MA: Book a two-night stay on Valentine's weekend and get a ten-percent discount plus a complimentary bottle of champagne. The Kerr House, Statesville, NC: Come for a romantic Valentine's getaway February 13-14 and enjoy a 20-percent discount plus chocolate-covered strawberries. Fallen Tree B&B, Carlisle, PA: Stay two nights between February 6-15 and enjoy complimentary roses and champagne. Silver Service Inn, Manchester, VT: February 14-15, guestrooms have complimentary champagne, chocolates, and heart-shaped cookies. A special Valentine full breakfast will be served on Sunday. Sweet Dreams Luxury Inn, Abbotsford, BC, CANADA: February 12-15, enjoy chocolate-covered strawberries, sparkling cider, tea lights, rose petals, and breakfast in bed, a $50 value. For another Valentine's Story visit BedandBreakfast.com's Press Room (http://www.bedandbreakfast.com/about/pressRoom.aspx) for BedandBreakfast.com's Romantic Picks for Valentine's Day and Beyond, a listing of favorite inns for romantic getaways yearround. To learn more about 7,000 perfect choices for your next B&B getaway visit BedandBreakfast.com, the leading online bed and breakfast directory and reservation network worldwide. A variety of search functions and extensive maps enable inngoers to find the perfect B&B. Travelers can make reservations online, purchase The Getaway Gift Card from BedandBreakfast.com, welcomed at over 4,000 B&Bs in the U.S. and Canada, read up-to- date trip reports on The BedandBreakfast.com Blog, read and write indepen-

dent reviews, and post questions on expert-hosted message boards.

CONTACT: Marti Mayne, 207-846-6331, Marti.Mayne@BedandBreakfast.com 26 URBANMAINSTREAM.com jan 2009


"beprepared to stepbeyondthe expectations of

others." -um

mua: www.atouchhygher.com hair: D'OWNS Designs model: Wensdai Knight


delicacies of life

delicacies of life vacations

PerfectFamilyVacation.comAnnounces Plans to Add 30 New Resorts in 2009 Consumer Travel Booking Engine Offers Hotel Alternatives With Family Suites at Sweet Deals SAN DIEGO, Jan. 21 /PRNewswire/ -- The recently launched family travel website, www.PerfectFamilyVacation.com, today announced plans to add thirty new locations to its growing roster of affordable condominium-style resort accommodations in 2009. These new properties will be both domestic and international, but with an emphasis on providing value to families looking to vacation in regional resorts in the U.S. Management plans are to add resorts in key U.S. destinations, particularly those easily accessible to major metropolitan areas by automobile travel, in addition to key international destinations. “This tough new economy demands that we rapidly respond to the needs of our travelers,” says Sharyn Blaney, Director of Sales and Marketing. We believe www.PerfectFamilyVacation.com provides unique resources and access to money-saving, memorable family vacations. We have identified regional resorts that are both perfect for families and accessible by car to such markets as San Francisco, Portland, Austin, and destinations in Montana and Colorado. These are ideal for core family gatherings, extended family reunions, girls and guys’ getaways, and the many social and recreational trips planned for life’s special occasions,” adds Blaney. A condominium stay with any of the www.PerfectFamilyVacation.com properties is a cost savings and practical alternative to the traditional hotel room. For a family of four, the savings is at least 50% off of a traditional hotel stay and this residential quality accommodation is the basis for a perfect family vacation. Additionally, each resort has been hand-selected for its “family friendly” profile and a complete calendar of seasonal events and activities is featured on the site to help travelers plan their vacation experience based on their specific needs and interests. www.PerfectFamilyVacation.com provides consumers with practical information on subjects as diverse as travel safety, health and nutrition, seasonal travel, and planning family reunions. The website also provides a “one-stop” reservations booking engine featuring condominium-styled accommodations, currently in family friendly destinations such as Kona, Hawaii; Cabo San Lucas, Mazatlan and Puerto Vallarta, Mexico; Puerto Rico; Park City, Utah; and other locations. With www.PerfectFamilyVacation.com, families can take advantage of accommodations with multiple bedrooms, a common living room space, several bathrooms, a kitchen and dining room area, laundry facilities and much more, in addition to all the resort amenities travelers expect and appreciate. “The condominium stay is a cost-efficient and practical alternative to the traditional hotel room. These residential-quality properties become like ‘homes away from home’, which in turn, help to create more intimate and memorable experiences for the travelers,” notes Blaney. “Our website is all about ease of booking, affordability and helping our clients create that perfect family vacation. We tailor our resort offerings to families and groups and we are set to add new destinations and new inventory in some of the world’s most exciting vacation venues.” Visit Perfect Family Vacation at: www.perfectfamilyvacation.com

MEDIA CONTACTS: Quinn Doan Novom Marketing Inc. PH: (323) 882-8333 Fax: (323) 882-8310 Cellular: (323) 678-2725 qdoan@novom.com 28 URBANMAINSTREAM.com jan 2009


online facts:

"57% of shoppers 18 or older say

the internet is their

primary source of information

for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence

nearly half of all retails sales in 2010. -Jupiter

2008 oct URBANMAINSTREAM.com

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Bridal show winner

Supima runway show Karen Sabag Unstoppable The Dance with Nature Fall 2009 Collection NEW YORK, Jan. 22 /PRNewswire/ -- Fashion designer Karen Sabag is a champion. In the last week she garnered the title of best in show in the Supima runway show for emerging designers. The award-winning bridal gown closed the show. It was made of Cotonifico Albini Marcella and poplin shirting. In December she was a prestigious submission in the Viennese Opera Ball pre-fashion show Gala at the Viennese Consulate, where she presented her spectacular mask in tandem with her exquisite scarlet evening gown and opera cape. The mask was decorated with pearls and Swarovski crystals. The masks were created especially for the Opera Ball’s online auction with CharityBuzz.com. Karen is quickly becoming a fashion designer embarking on the big leagues. During Mercedes Benz Fashion Week in New York she will present her Winter 2009 collection at the Hosfeld Gallery located at 531 West 36 Street on February 15 from 4 6 PM. Recognized for her extraordinary evening gowns and one-of-a-kind bridal gowns, Karen’s inspiration for her Fall 2009 collection is The Dance with Nature. The clothes are an interpretation of the movement of the trees in the forest and the juxtaposition of the movement of classical ballet dancers. She is known for using the most luxurious fabrics: Solstice lace, chiffon, Chantilly lace and silk satins. She embellishes them with embroidery beading, appliques, ostrich feathers and Swarovski crystals. She is famous for her sultry corsetry and this collection will not disappoint. Karen has her own atelier in Ocean Parkway Brooklyn where she caters to women who love glamour. Even in these uncertain times Karen is forging ahead with great enthusiasm and style. The price points for the collection start at $2500.00 retail. For further information: go to www.KarenSabagcouture.com

30 URBANMAINSTREAM.com jan 2009

www.karensabagcouture.com


3rd Year and 45th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.

Reach 450,000 Readers Inexpensive Advertising

Readers in the U.S. and Overseas

Local online versions of magazine in NY, LA, Ontario and UK coming Spring 2009 UM Trade Magazine - Print version- Coming Spring 2009

2008 dec URBANMAINSTREAM.com

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recession proof?

David's Bridal 'What's on Brides' Minds' Survey Shows Impact of Economy on 2009 Trusted Industry Authority Reveals Third Annual Survey Weddings Results & Offers Tips on Wedding Planning in an Ailing Economy Web Site: http://www.davidsbridal.com/ CONSHOHOCKEN, Pa., Jan. 15 /PRNewswire/ -- With nearly a quarter of couples becoming engaged between Thanksgiving and New Years, the beginning of the year marks the period known as "Bridal Christmas." Many women may be starting 2009 with a ring on their finger, but less cash in their wallets. While the uncertain economy will not stop couples determined to tie the knot, it is causing them to rethink their spending habits -- especially when it comes to wedding planning. According to the annual "What's on Brides' Minds" survey, conducted by Infosurv, Inc. for David's Bridal -the nation's foremost bridal authority- three-quarters (75%) of brides-to-be admit that they will have to make adjustments to their wedding budget as a result of the economic climate. About one quarter plan to cut their budget in half and one in ten said their budget had dropped more than 75%. Over half (53%) of respondents do not plan to spend more than $25,000 on their big day, while a little over one third (34%) said they plan to spend $10,000 or less. As a sign of the times, aside from their wedding, paying off debts (77%) was noted as couples' top economic priority. "Brides always strive to create the perfect wedding day without spending a fortune; it is simply more pronounced due to the state of the economy," said Robert Huth, President and CEO of David's Bridal. "As the nation's most trusted bridal authority, we're pleased to offer designer wedding gowns, special occasion attire and accessories at an exceptional value, so that our customers can stay within their budget, without compromising quality or style." For brides-to-be getting ready to take the plunge in 2009, David's Bridal has valuable tips to help them personalize and plan their wedding day without breaking the bank: Engage in Chiconomics: Be a Smart Shopper In these challenging economic times, brides should create a spending plan to identify where they want to splurge and where they feel they can spend more cautiously. The survey revealed that the first area that brides-to-be would be willing to adjust is the number of guests (45%), followed by the wedding cuisine (45%). When asked what items they refuse to compromise on, the top responses were wedding bands (45%) and, not surprisingly, their wedding dress (37%). While the perfect wedding dress may be where future brides are willing to put their money, if there is less of it, spending wisely is key. Fifty-five percent of brides surveyed said they plan to spend no more than $600 on the bridal gown of their dreams. To stay within budget, it's a good idea to shop at a bridal store that offers wedding attire and accessories for the bride and entire bridal party to save both time and money. Brides-to-be should also look for bridal stores that offer discounts on additional products and services, including financing options, layaway programs or proprietary credit cards that have same as cash terms. Consider Going Green: Eco-Friendly Weddings Can Be Wallet-Friendly, Too This year’s survey revealed that many future brides have a “green” side and are concerned with preserving the environment. While 45% of those surveyed said they are making an effort to be environmentally conscious, many do not realize that eco-friendly practices are also great ways to save cash. Brides can plan an earth-friendly wedding and help keep costs down for friends and family by selecting bridesmaid dresses that can actually be worn again (re-use is a cornerstone of going green) -whether for another function or with ballerina flats and a cardigan for a date night- or encourage their bridesmaids to choose a flattering dress in the wedding color scheme. Almost twothirds of respondents (59%) said they were planning on one of these options, to ensure that bridesmaids are happy with -and reuse- their dresses. For wedding invitations, if a bride-to-be wants a traditional style to mail, she may want to look for green options, including those made of 100% recycled paper or natural cotton fibers filled with wildflower seeds. Don't Compromise Personal Style for Budget: It's All About You Buying a wedding dress is a big decision, and with limited funds brides-to-be need to make the smartest choice. ThePark key isFlower to find aMart gown Candler that fits the budget and the bride's style preference. Brides should look for a bridal retailer that offers gowns that areAve fashion-forward 1395 McClendon - 404.522.0005 (wedding bouquet) and affordable because they can have both.

32 URBANMAINSTREAM.com jan 2009

Gems in Art - wedding jewelry


Beyond the dress, it's important for brides to create their own unique style for their big day, which is easy with the right bridal accessories. From colorful sashes to distinctive crystal brooches and delicate veils, brides have an array of options from which to choose when tailoring their look to complement their personal style. A beautiful piece of family jewelry can also be passed down through the generations as a meaningful heirloom.

Buyer Beware: Look for a Partner You Can Trust With the declining economy, an added concern has recently surfaced among the newly engaged - trusting that a bridal shop and designer they choose will be able to deliver. Nearly half of brides surveyed (46%) are concerned that their bridal boutique may go out of business. In light of this, brides should choose a reputable partner that has a solid record. When smaller bridal shops close their doors due to the economy, they often leave brides stranded without their deposit or gown - a significant blow to a wedding budget. To further ease concerns, brides may want to choose a bridal store that allows you to try on a dress in their size and take it home the same day. When it comes to selecting “The One,” while friends and family tend to most frequently dish wedding advice, brides should not forget to take advantage of the resources at the store where they purchase their gown. Bridal consultants are a great source of information, providing knowledgeable insight into the quality, fit and design of all gowns. They are also most familiar with the inventory and may suggest a gown that a bride may not have considered. Explore the Internet: Surf, Shop & Share Online The Internet can serve as a very useful tool for wedding planning, so couples should compare costs and look for sales in this tough economy. There are several online bridal retailers that offer valuable services to help brides create a seamless wedding day, so couples should do their homework ahead of time. The web also makes it a cinch to get the opinions of loved ones. Surprisingly, only 23% of brides-to-be reported using social networking sites to poll their friends and family about wedding day elements, but as expected, sites like MySpace and Facebook were the most popular. David’s Bridal: The Ultimate Wedding Resource David’s Bridal, the brand that nearly a third of the nation’s brides trust to dress their weddings, is a smart choice is today’s challenging economic times. With a wide selection of elegant bridal gowns ranging in price from $299 to $1,200 -including designer gowns from Oleg Cassini and Galina Signature- David’s offers the utmost in style, fit and craftsmanship at an amazing value. For bridal parties, with 95 color schemes and countless figure-flattering styles to choose from, David’s offers an array of affordable options that brides will love and bridesmaids will love wearing. They also offer budget-friendly, coordinating accessories, including dyeable shoes, handbags, headpieces, jewelry and wedding invitations, allowing brides to design their entire wedding day theme in one stop. As the icing on the cake, DavidsBridal.com offers more than 4,000 exclusive wedding-related products and services, as well as the beautiful, yet affordable db Online bridal gown collection (starting at $99, sizes 2-26W). Not only does David’s offer an unparalleled selection of bridal attire, accessories, gifts, favors and resources -both in store and online- but they are renowned for providing tremendous value and dependable service to brides-to-be across the country. With more than fifty years of experience and 300 locations nationwide, David’s Bridal is a resource brides can trust, which during these times, is certainly an important consideration. Savor the Moment: A Wedding is a Once in a Lifetime Occasion While planning a wedding in today’s economy can be challenging, a little research and smart shopping goes a long way. Brides should try not to get too caught up in the planning process and remember that a wedding is a joyous occasion to celebrate. When it comes down to it, no matter what the budget, once a bride has met her match, she’s already rich in love! Methodology This Internet survey was conducted by Infosurv, Inc. from December 4 - 10, 2008. A total of 513 surveys were completed among a national panel of women (age 18+) who were recently engaged or married. This study has a margin of error of plus or minus 4.27% at the 95% confidence level. 2009 JAN URBANMAINSTREAM.com

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fashion forecasting

f a sh i o n forecasting

Samantha Cole London is a contemporary british brand womenswear designer who graduated with a degree from the London College of fashion and has worked in the design room of Burberry's. She is fast becoming the designer to watch, breaking boundaries within the fashion industry with her creative and artistic interpretation of trends, producing innovative and yet still wear-able pieces of art. To add to the buzz surrounding Samantha Cole London she showcased her collection at New York Fashion Week in September 2008 were she received an International award for Best Womenswear Designer.

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Photographer: Joanna Briggs Stylist: Samantha Cole Model: Monika Vaskelyte Designer: Samantha Cole London MUA's: Lauren Baker/Amie Ingram

URBANMAINSTREAM.com jan 2009


10n1 interview with united kingdom samantha cole london fashion designer

Name: Samantha W. O. Cole (I added the word "London" to the end of my name when discussing the label because I get confused with the American singer "Samantha Cole") . UM: Length of time as a Designer: SC: I would have to say since I was a teenager because in one way or another since high school I never wore anything I bought straight from the store until it was re-designed and unique to me. UM: Total length of time in fashion Industry: SC: My whole life has been in or around fashion even before I knew I would be a designer, it’s something I grew into so I couldn’t actually specify a point in time, just that its felt like Ive spent my whole life in it. 2009 jan URBANMAINSTREAM.com

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fashion forecasting

f a sh i o n forecasting UM: What lead you to become a Designer? SC: I would have to say Ive always had a passion and flair for it so it was inevitable that it would be my chosen career path. UM: What does the word "FASHION" mean to you? SC: Fashion to me means so many things from a current trend to a craze, in encapsulates the essence of style and taste, it ranges from contemporary to tasteful sophistication, it means everything to so many and yet very little to so few, in a nutshell fashion to me is an unspoken representation of our lives and who we are perceived to be in one way or another regardless of whether we realise or acknowledge it. UM: Where does your passion as a Designer come from? SC: It gives me great joy to say that my passion came from my mother, I remember being so young in Liverpool and seeing old pictures and watching her dress up to go out, she really had it going on back then (an still does...sorry mum!!) from the beehive do's, mary quant minnies and kitten heels to the beautiful psychedelic prints and afros in the 70's she was definitely a force to be reckoned with and I like to consider myself an extension of an original.....my mother. UM: Your work is based in London, UK. What do you think the difference is between UK and the other countries industry now? What is the UK fashion’s specialty? SC: UK fashion is really know for being quirky, fun, interesting and creative some of the most amazing talent dont necessarily see the light of day in terms of their collections but the ones that do really represent, there are developing interests from international markets to showcase more british and european designers on an international level and I think this is great news for the Brits.. 36 URBANMAINSTREAM.com jan 2009


fashion forecasting

UM: Please tell us about participating at the NYC fashion show. SC: It was the most amazing experience of my life being selected to showcase on the catwalk during New York Fashion Week and winning the International Award for the Best Womenswear Designer 08' and being awarded it by ASOS.COM UM: Who are your fashion icons (past or present)? Do you think they influenced your design? SC: My designs were and continue to be influenced by the amazing talents of John Galliano, Vivienne Westwood, Alexander Mcqueen, Gareth Pugh, Yohji Yamamoto (my absolute favourite!!) junya Watanabe and Eley Kishimoto they rock my world and I will always look to and continue to be inspired by these geniuses of fashion. UM: Do you have any events you are getting ready for in the near future? SC: Since winning this International womenswear award in New York so many opportunities have presented themselves and I am currently excited about the next faze of the label. UM: A few questions about London, where do you go for shopping? SC: I love Liberty's its my favourite store in London otherwise I like fashion markets like Potobello and Spitalfields you get really cool unique items you wont find in stores anywhere UM: Favorite place to eat? SC: China town in London, they do the best chinese and its always worth the trip or a really good restaurant, love trying new things and places to eat, keeps life interesting....recently aquired a taste for sushi.....absolutely love it!! UM: What are the influencing factors behind your collection? SC: Well, influences vary from season to season, they have to in order to meet the ever changing needs of the consumer as well as myself as a designer because its so important to me to be challenged, an in order to do that you are consistently evolving and pushing boundaries. I am aware of course like any other designer of the trends for that season but never dominated or influenced by it......I love to de-construct the obvious and redefine concepts that produce silhouettes that have a sense of the future while acknowledging the past, I refuse to conform because fashion has no limits or boundaries and self expression is vital, this can't be done if you conform. My current collection is for Spring/Summer 09, it feels more like a winter collection because its so dark, this was a conscious decision because I'd had enough of the prints and florals, it has caused raised eyebrows in the industry but I dont have a problem with rebelling against what is considered to be the norm I believe in what I do and will stand by my decisions.....so in answer to your question I am influenced by a feeling, a thought, a mood, de-constructing the norm and a constant need to challenge the idealism's of fashion 2009 jan URBANMAINSTREAM.com

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fashion forecasting

UM: What impact do you hope to make on the fashion world? SC: I see too many young designers getting caught up in the wave of commerciality without identifying what their contribution is to this industry, I want designers to see that its okay to be different and have an opinion and rebel if need be, as long as they understand why they are doing it and stand by those decisions, there is too much of the same thing and its time to see more leaders of fashion instead of followers...so in answer to your question its not so much what impact I want to make on the fashion world but more what impact I want to see designers make on the world..... UM: What challenges have you faced in the Industry? SC: As a designer challenges come in all shapes, sizes and are pretty regular. I dont think you ever really outgrow or are done with them. I face challenges everyday as a designer wether its through breaking down barriers, trying to sell your collection alongside other designers or just getting buyers to even look at your collection to having to constantly prove yourself season after season...the list is endless and sometimes too challenging for a lot of talented designers. However, to the ones who persevere an work through those everyday challenges an the like, it's most definitely worth it....as for myself, well, Im a work in progress. UM: What do you see your legacy being? SC: ...she knew who she was, she had a point of view, she made a difference, she touched a life, she gave hope, she brought joy and made women look absolutely fabulous!!! UM: Where do you see yourself 5 years from now? SC: ....well Im currently building my womenswear brand and introducing a diffusion line then I intend to start developing my menswear range next year with the teen and childrens range to follow and finally incorporate my second passion, interiors, therefore creating the ultimate lifestyle brand.....is this achieveable in 5 years??.....watch this space.......

www.samanthacolelondon.co.uk 2009 jan URBANMAINSTREAM.com

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fashion forecasting

f a sh i o n forecasting Name of Business: CHARLES by Charles Lynch How long you've been in business: 4 years Business Philosophy: Put on a dress! Your Name: Charles Lynch City/State: Jonesboro, GA Email: Designer_lynch@yahoo.com UM: What got you started in the business? CH: I’ve always been and artist, so I’ve been sketching from very early on. In high school my friends would ask me to sketch out their ideas for prom dresses. Because of that, I slowly fell into fashion.

www.photosbyshinobi.com

UM: What are your motivations to succeed? CH: The pure desire and passion for fashion, along with the amazing support of others is a constant incentive for me. UM: What industry examples do you look up to as role models? CH: I admire so many individuals in the fashion industry, but my top two have to be Vera Wang and Oscar de la Renta. They both really exemplify my personal aesthetic toward fashion. UM: What are some of your greatest challenges?

model: Graham mua & hair: Jeremy wardrobe stylist/accessories: StyleLanguage

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CH: My greatest challenge would have to getting my work done. It’s so difficult to stay focused on one project when I have several going on at the same time. Once the fun part is over, I’m usually thinking about my next assignment.


10n1 interview with atlanta, Ga fashion designer charles lynch

UM: What guidance do you give others who are new to the industry? CH: The best advice I can give to an industry newbie is to educate yourself about the branch of the fashion industry you wish to take part in. So many people think they want to be a designer simply because the like clothes. Then when they realize the real work behind the “glamour,” they often change their minds. Besides, it’s always a plus to be knowledgeable about your field. It make your view and opinions a lot more powerful. UM: Who in your personal life has given you the most motivation or insight? CH: Of course my mother is a key motivator in my life! She’s my #1 fan, now and always. Then there are also my friends. I have a select few, many of them also in the fashion industry. It’s really great to have such a well rounded support team around me. UM: When will be the best time for you to take your game to the next level? CH: Everyday I’m stepping my game up more and more. Each day is an opportunity for me to push myself further than the previous. I find it best to tune out the so called “competition” and focus on myself. I am my own competition!

2009 jan URBANMAINSTREAM.com

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www.photosbyshinobi.com


www.photosbyshinobi.com

2008 oct URBANMAINSTREAM.com

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model: Semi Lee (L) Wensdai Knight (R) hair: Mandrill mua: Dollfaces by Lady Rolax wardrobe stylist/accessories: StyleLanguage designer: Charles


www.photosbyshinobi.com


www.photosbyshinobi.com

model: Cissi hair: Mandrill mua: Jeremy wardrobe stylist/accessories: StyleLanguage designer: Charles


photography

guest photographer

m2 photography PHOTOGRAPHER PROFILE

Urban mainstream magazine invited m2 photography to a shootJan. 18th 2009 for our editorial feature for atlanta fashion designer charles. we interviewed m2 as part of his guest appearance. Name of Business: M2 Digital Photography ~ Design How long you've been in business: 1 Year Business Philosophy: - Capture and produce high quality and creative work in a visually meaningful and appealing way - Exceed my clients' expectations, as well as my own - Inspire and be inspired - Have fun while doing it Your Name: Mark City/State: Atlanta, GA Website: www.m2digitalcreative.com Email: m2digitalcreative@yahoo.com UM: What got you started in the business? M2: I enjoy taking photos. I bought my first Point and Shoot camera 6 years ago (which I still have) and have taken lots of great photos with it. Then, about two years ago, a friend of mine bought an SLR camera. I just knew I had to get one. I thought about what I wanted to do with it before buying. I knew I wanted to take great pictures. But, I really didn’t know of what. I bought it anyway to take with me on a trip to Europe. It wasn’t until I attended a fashion show in Amsterdam that I realized I wanted to do Fashion Photography. UM: What are your motivations to succeed? M2: My primary motivation is personal discovery. I’m always asking myself what can I create and capture through photography. My other motivation is that I know this is something I can be great at. I enjoy it. I’m motivated to create work that people appreciate, enjoy, and are captivated by. Whether it’s a story I’m trying to tell, or if it’s simply a showcase of my skills, I want people to see it. UM: What industry examples do you look up to as role models?

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M2: I have countless role models I look up to, ranging from amateur photographers to renowned professionals. There are some great photographers out there at all skill levels. I look at the Photography industry as well. There are so many things that factor into taking great photos. It isn’t just about the camera. I also look at different publications. The things I look at are the quality of the photos in each publication and the creative and technical elements. Those things also help to inspire my concepts. There are also the different events, many of which I would like to be part of, e.g. fashion weeks, shows, exclusive events. I think about what it would take to be included in those events. UM: What are some of your greatest challenges? M2: This is a total departure from anything I’ve ever done personally or professionally. So, it’s a challenge to view myself as part of the Fashion Photography arena, as well as the creative / artistic realm. Standing out among the numerous photographers is another challenge. There are countless photographers out there; many of whom are doing very good work. But, I believe in my abilities. I’m also to motivated to keep improving in order to really stand out. Having access to the tools and resources to execute a particular vision or concept. Compromises and trade-offs sometimes have to be made. People, at times, have their own ideas and motivations as well. Hopefully none of those things will impact what I’ve set out to do too significantly.


UM: What guidance do you give others who are new to the industry? M2: I’m new myself, so I’m really in no position to offer any guidance! From my limited experience, however, my advice to others is to learn as much as you can, constantly challenge yourself in order to refine your craft, listen to the feedback given by your audience, and build off that feedback. I also think it is important to be objective about your work. I personally don't see how someone can get better without evaluating her work objectively and by benchmarking it against other examples.

UM: Who in your personal life has given you the most motivation or insight? M2: My mom. She has always been very influential in my life. She has also been very insightful, especially at this point in my life. I’m very thankful for her, and all that she has given me. UM: When will be the best time for you to take your game to the next level? M2: The time is now. This is a very competitive arena. It’s something I have to keep working at, and improving and evolving in. I’m positioning myself to take advantage of the great and unique opportunities out there. UM: Why did you agree to be featured in Urban Mainstream magazine? M2: My work reflects much of the content contained within this publication. I’m grateful for the recognition by Urban Mainstream magazine, as well as the opportunity to work with this publication. Thank you.

2009 jan URBANMAINSTREAM.com

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photography

spotlight photographer Name of Business: Yoshko Photography How long you’ve been in business: 4 years Business Philosophy: The joy of life Your Name: Yoshko City/State: London/ United Kingdom Website: www.yoshko.co.uk Email: yoshkophotography@yahoo.co.uk

challenges?

UM: What got you started in the business?

YO: Keep positive and don’t give up! Try to find your own unique style.

YO: Before I started in photography, I worked for almost ten years in the television industry as a cameraman. I no longer found it interesting working in TV and started to look for something else. In photography, I really liked the way in which the process of having an idea and its realisation can be so dynamic and almost instant. UM: What are your motivations to succeed? YO: I am motivated by my desire to practise and understand the medium of photography, to become a master and use my skills and knowledge to ‘talk’ to people through my work in an emotional and aesthetic way. UM: What industry examples do you look up to as role models? YO: I have always adored the work of Man Ray and Helmut Newton. From contemporary photographers, I really like the style of the British photographer Tim Walker and the Spanish photographer Javier Vallhonrat. UM: What are some of your greatest

YO: There are a lot of people in the business that are only seeking fame and have no interest in the creative side of photography. UM: What guidance do you give others who are new to the industry?

UM: Who in your personal life has given you the most motivation or insight? YO: My present partner, Carleen, who is always reminding me to stay positive about life. UM: When will be the best time for you to take your game to the next level? YO: I believe that when I am ready, the opportunity will come. For now, I’m just trying hard to raise the standard of my work. UM: Why did you agree to be featured in Urban Mainstream magazine? YO: For every visual artist, the most important thing is to share you work with other people, I think Urban Mainstream magazine is a great opportunity to do this.

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Y o s h k Photography

o


photography

A n d r e a As k a Va r aca l l i Photography

spotlight photographer UM: What got you started in the industry? AV: I started as photographer in Italy and then I moved to Northern Ireland where I worked as a photo-reporter for fifteen years. Lately I have been working with institutional organizations. UM: What are some of your inspirations? AV: I grew up with the cinema of Michelangelo Antonioni, Pier Paolo Pasolini, Elio Petri and their way to narrate stories through images. From the photographic point of view I owe them the taste for detailed analogical images where the attention is not focused solely on the subject but mostly on the narrative into which the characters are moving. Antonioni’s women, for example, are silent furies who inhabit a landscape of males’ desolation and emotional absence. They’re not divas, as they are rarely sought after, yet their beauty is monumental. Contemporary Japanese cinema (and comics) is another source of inspiration. From Shija Ts u k a m o t o ’ sTe t s u o came the original idea for the Bioprosthesis series: a mechanical implant that, rather than

diminishing, added sensuality to a female body. Last, but not least, my fifteen years experience as a photo-reporter during the Northern Irish troubles: visual familiarity with guns, street violence and adrenaline. The result of all these is my current work. UM: What are some FYI tips you would give to aspiring professionals? Av: I would probably say always keep going, no matter what, trust your vision and grab any chance to improve your technical skills. I personally believe in never stopping, always keeping vigilant, feeding my imagination with new inspiration, trying never to conform to the large standardized production. UM: What tips do you have for Models preparing for a photo shoot? AV: First of all I would recommend them to gather as much information as possible about the photographer they are going to shoot with. I think that not only it is important to know the photographer’s style but also it is essential that they are aware of her/his requirements. In my case, for example, I am extremely clear from

the beginning that the shooting is not going to be a walk in the park: it may be an outdoor shooting in extreme weather conditions (very cold or windy), or the pose I am looking for might be physically difficult to keep. If they accept these terms, then they are expected to give their best. UM: What do you think is key in making a picture stand out? AV: I think the balance between the concept on which the shoot is planned (the mental image) and the hardware that you have at your disposal for its realization. Crucial will then be the photographer cultural background, as it influences the choice of location, the design, the choice of lighting, the overall plastic features of the photograph. Cinema, theatre, architecture, and fashion: all contribute to inspire. Contamination between a consistent visual background, this is what creates a vision of reality different from a simple reproduction of it.

Goya’s Noir tables and Traffic are probably the most likely to develop into long-term productions. Goya’s Noir intends to portray an asylum of normality in contemporary society. The second, Traffic, is a fully outdoor realization aimed at narrating the p os t- co n f l ic t metropolitan development of Belfast. UM: Why did you accept our invitation to be featured in Urban Mainstream magazine? AV: Because I appreciated your straightforward way to see, analyze and narrate contemporar y society.

UM: what are your plans for 2009? AV: I am currently working on several projects. 2009 jan URBANMAINSTREAM.com

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selfishstyles

selfish styles Name of Business: KETSANAM Designs How long you've been in business: since 2007 Business Philosophy: The artist is nothing without the gift, but the gift is nothing without the work. We should be determined to live for something and Ketsanam lives for fashion. Your Name: Krista Ketnourath Saysanam City/State: Fort Worth, TX Email: krista.saysanam@gmail.com UM: What got you started in the business? KD: I always knew since the age of 7 years old that I wanted to design clothes. After pursuing an education and career in Visual Merchandising, I still felt something was missing and decided it was time to design my own creations to show everyone, as well as myself, what I can do. UM: What are your motivations to succeed? KD: My motivations to succeed are wanting my parents to be proud of me for following a lifelong dream and I want to set an example for my son that if you want something enough and work hard for it, that his dreams can come true and his goals can be achieved. UM: What industry examples do you look up to as role models? KD: I have always looked up to Betsey Johnson. I love how unique her style is how fun and creative her fashion is. I also have always loved Jean Paul Gaultier. I think his fashion is so fun to look at and so avant garde. Other designers that I am a fan of is Vivienne

KET S ANA M D e s i g n s Indie Designer Profile

Westwood, Donna Karan, Zac Posen and Alexander McQueen. UM: What are some of your greatest challenges? KD: I wish I had more time in the day to create all the ideas I have! I have so many ideas in my head but wish I had all the time in world to really sit and get the ideas out for everyone to see what I created. UM: What guidance do you give your models when wearing your clothes?

KRISTA KETNOURATH SAYSANAM KETSANAM DESIGNS KETSANAMDESIGNS@GMAIL.COM MODEL MAYHEM# 798159 W W W, M Y S PA C E . C O M / KETSANAMDESIGNS 817.875.0728

to take your game to the next level? KD: Right now! This year, I plan on taking Ketsanam to a new level. I am currently in the works of developing a website as well as being represented by www. nyfashionconnect.com as a place for people to purchase Ketsanam’s original designs. I hope that the work my partners and I are doing in public relations, marketing and branding will really pay off this year and get Ketsanam more exposure.

KD: I ask the models to have fun with my pieces and to wear them confidence and for them to feel like the star that they are aspiring to be. UM: Who in your personal life has given you the most motivation or insight? KD: My Mother and Father have been so influential in my life. They always have told me how proud they are of me and how beautiful my work is. They told me at my first fashion show how proud they were of me and how if I wanted to reach for the stars that it was possible and to not let anyone, or anyone’s negativity stand in my way. Another person who has been there for me and inspires me is my best friend, Nikki Walker Warren, head designer of MOCHA Butterfly. www.mymochabutterfly.com. She was the one who encouraged me to express myself creatively and to start designing again after taking a long break. She helped me realize that I do have enough time to be a mother and a wife and to embrace my creativity and talents and how important it is to stay true to myself. UM: When will be the best time for you

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Photographer: ROY Fashion MM# 354907 Model: Madeline Welch MM# 474930 Makeup: Brad OVercash MM# 530041 Hair: MonicaNicole MM# 362492


UM: Why did you agree to be featured in Urban Mainstream magazine? KD: I feel so honored to be featured in Urban Mainstream Magazine! How could I not agree to be featured? I love the variety of articles as well as the fashion spreads.

Photographer: Kent Gilley www.kentgilley.com MM# 679502 Model: Thao MM# 143154 Makeup and Hair: Brad Overcash www.makeup-junkie.com MM# 540031

Photographer: Neostyle Designs www.neostyledesigns.com MM# 362403 Model: Kendra MM# 529255 Makeup and Hair: Paperdolls Makeup MM# 748723

Photographer: Tim Bennett www.probodyshots.com MM# 610715 Model:: Charlotte Griffin MM# 565069

2009 jan URBANMAINSTREAM.com

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Views expressed in this section are solely used to demonstrate an editorial viewpoint regarding those in the industry. They are not necessarily the viewpoint of the magazine, management or owners.

onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories We are always on the lookout to offer constructive criticism regarding models, photographers, makeup artists, stylists, and anyone in the business. Sometimes harsh, but all of the time real-talk designed to give those in the industry a better look at themselves. Plus, this section is designed to be the only outlet for those who feel like they’ve been scammed or mistreated in the industry.

Photographer

Sean anthony Mayhem #108113 Modelymayhem.com/seananthony It is a sad thing when models who are seeking to take advantage of what they assume to be good opportunities to later turn out to be a waste of time. So many young ladies who are trying to find a way to express themselves in this industry are often taken advantage of as a bunch of disposable pieces of flesh for the pleasure of many photographers, event promoters and others who seek women to help them in their endeavors.

I find it horribly disrespectful to have people involved with a shoot of supposed importance and necessity to be just pushed to the side. Often this happens because there is no outlet to put ONBLAST! those people who exploit and totally disrespect models and others such as hairstylists, makeup artists, designers, wardrobe stylists and sometimes photographers. When the UM magazine reaches out to service providers, models and others for the magazine we do everything in our power to insure we don’t make them feel disrespected or bilittled. We respect their time by organizing, updating and providing quality images and coverage as promised. Sean Anthony a photographer in Atlanta contacted Wensdai Knight for a shoot due to another model notDani being able to show up. Being Hannah that it was a last minute request Wensdai, a new model in this business, agreed to show up for the shoot. Now the shoot was to take place from 6pm to 9pm. Wensdai,

being professional showed up early by 5:45pm. Now, after waiting around for 4 hours after makeup and hair, she was told they did not need to shoot her. This is very much unacceptable when trying to showcase real industry work and professional etiquette. The same model who is featured on the cover of this issue of UM magazine needed to experience dealing with amateurs in this business in order to see how certain opportunities are just not worth it. She got to see a professionally organized shoot which produced high quality fashion shoots by Shinobi and Mark of M2 and then one that was a waste of time. She also realised that she will only work with photographers with a strong industry track record or portfolio showcasing real industry seriousness. Now, because we are familiar with Sean Anthony, we know him to be a very sincere and passionate person about what he does with the camera. However, in this business, sincerity and good intentions lacking poor planning and bad judgement will isolate you from those who provide their time and services at no cost. An unfortunate lesson to learn when building a reputation and acquiring free services from quality people when it appears as though you have no regard and professional compassion for those who are helping you.

by sarah motley 52 URBANMAINSTREAM.com jan 2009

DISSAPPOINTED My experience with Sean Anthony was so unprofessional. From the tardiness, to the poor planning of the whole project. He called everyone including all models the same day. He did not have a hairstylist, I contacted one of my team members to come in and dedicate their time to this project. No one did not even know what was going on as far as what we were going to be doing. I dedicated my time to this project, thinking it was going to be time worthy. I was so disappointed. I did not even get a thank you, not even an apology for all my hard work. BY LaShaundra MUA/Hairstylist

don't disrespect people's time. when you want something for free.


onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

how agencies con models Pay to be Played: I hear a lot of models talk about wanting to get signed to an agency. Many of them believe that just getting signed guarantees that you will get work or that it will solidify your standing in the industry. Sad as it is, many strive more to be in an agency before they can even pose or really earn the rights to being a model. A lot of high hopes, dreams and misquided intentions put a lot of these aspiring models on the path of being gullible pawns for the con artists and money hungry vipers in the industry. Part 1: Pay to play Part 2: You have the look!

Here are 3 cons that are the most common in the industry and models fall for it all of the time. 1.) Pay $500, shoot with our photographer and we will accept you. The reasoning they offer is that their photographer shoots a special way for their agency and others may not do it good enough. Now, when you look at the photos they already have on file or on their websites you often can’t see anything special. However these agencies will push that you must shoot with their photographer otherwise the possibility of getting you work with their agency just will not happen. They use your lack of knowledge of how the industry works and the bait of perceived opportunity to cash in on you. What really happens is that the “con” agency will make a deal with a photographer and then charge you a premium on top of the photographer’s rate. Now once you pay the fee, sign with the “con” agency you end up getting most of your leads and opportunities from Craigslist and other already free or monthly membership based model job boards. The sad thing is that many unsuspecting and gullible models end up paying well over $1,500 for services with the hopes of making it big. Then once signed these models fall further into the dillusionment and rest on their rear-ends awaiting for the next call to fame. Months and even years go by and nothing significant really happens. In most cases, these “con” agencies do not have any real industry connections for real contract work in print, fashion or any other commercial opportunities. You can expect to be a liquor, night club or low budget promotion model. To this day I do not know any aspiring model who just wants to be a low budget player in this business. However, a lot of aspiring models end up in this category and a many more don’t really treat the modeling industry with enough seriousness or intelligence to go any further than being low level wanna be models who get treated like trash.

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onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

Hair stylists Mary Lou Rose MM# 705451 ModelMayhem.com

Sweetp Hair MM#782456 ModelMayhem.com

KANAKO MM#835598 ModelMayhem.com

The Traveling Stylist MM#878251 ModelMayhem.com

Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.

Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.

""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.

photographers

mwh Photograghy MM# 761760 ModelMayhem.com

MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.

Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs

Donald E. Photography MM#506223 ModelMayhem.com

Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.

contact OnBlast! at NewStoriesUM@gmail.com

attn: OnBlast!

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www.photosbyshinobi.com

modeling 1on1

modeling 1on1

How long you’ve been in business: over 10 years. Model Philosophy: Under the adequate amount of stimuli and with divine intervention, a man can do anything. UM: What got you started in the business? BX: I had an uncle in the family who was a photographer and a musician who added my pictures to his port when I was a teenager. UM: What are your motivations to succeed? BX: I reflect on all my capabilities that lay dormant in my subconscious.

Your Name: Semi Lee City/State: Atlanta, GA Website: myspace/semilee600 Email: semilee600@hotmail.com

UM: What got you started in the business? SL: I took classes at John Casablancas at an early age for fun and found myself really enjoying it. I took it further by graduating from University of Georgia with a theatre degree with focus on acting. I moved to Chicago for few years and performed on many stages, including improv sketches. UM: What are your motivations to succeed? SL: Persistence and networking. As a model, I have to promote myself with an image and as a brand. And this is why I believe professionalism is very important in the business. As cliche as it sounds, if I want to continue to work in this industry, I have continue to leave everyone I work with a great impression.

UM: What are some of your greatest challenges? BXTiming, Acquaintances, and Personal Management. UM: Who in your personal life has given you the most motivation or insight? BX: My family and close friends. UM: When will be the best time for you to take your game to the next level? BX: Now is the time to seize the moment! UM: Why did you agree to be featured in Urban Mainstream magazine? BX: I'm down with being part of a positive movement. Plus, this is a step toward where I am supposed to be in life.

SL: Lucy Liu and Milla Jovovich. UM: What are some of your greatest challenges? SL: Overcoming the petite height was my biggest obstacle in wanting to become a runway model. So I switched my passion into print and acting.

Semi Lee

How long you've been in business: 14years Model Philosophy: Be professional and treat others as how I wanted to be treated, with respect.

UM: What industry examples do you look up to as role models? BX: Tyson Beckford, Eva Pigford, Boris Kodjoe

beaux

Your Name: Beaux City/State: Brooklyn, NY Website: www.myspace.com/srbeauxel Email: beaux.imagingndesigns@yahoo.com

UM: Who in your personal life has given you the most motivation or insight? SL: My mom is my worst critic and greatest source of support. She really knows my greatest assets and my flaws so she is the first person I turn to for comments after receiving photos from a shoot. UM: Who in your personal life has given you the most motivation or insight? SL: My mom is my worst critic and greatest source of support. She really knows my greatest assets and my flaws so she is the first person I turn to for comments after receiving photos from a shoot.

Bob Cervelli - Photographer Atlanta

UM: What industry examples do you look up to as role models? 2009 jan URBANMAINSTREAM.com

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modeling 1on1

modeling 1on1 Your Name: Anne Margaret Graham City/State: Atlanta, GA Website: www.modelmayhem.com/892609 Email: ag.1ccid@gmail.com

Anne Margaret Graham forever. UM: What are some of your greatest challenges? GK: Slowing down! There are so many things that I love to do, and am extremely passionate about. I'm an architect, a graphic designer, a musician...I can sometimes tend to spread myself too thin.

How long you’ve been in business: In highschool, I modeled for about 2.5 years; took a break, and 6 years later I have started again, and have been modeling for about 3 months this time around. Model Philosophy: Nurture and feel confident in every aspect of your being, and your beauty will shine in whatever you do. UM: What got you started in the business? GK: People always asking me, and telling me I should model. I was discovered by Dominique, of Dominique's Model and Talent Management in Nashville, TN, and was subsequently signed with a major agency. UM: What are your motivations to succeed? GK: Leaving a legacy to which the next generation can aspire. UM: What industry examples do you look up to as role models? GK: Honestly, many of the people I look up to are the photographers, artists, and fashion designers whose vision knows no bounds or limitations. Bruno Dayan, Jonathan De Villiers, Alexander McQueen, Phillip Lim, Maison Martin Margiela...They are really the ones who are pushing the industry forward, and I plan to be where they are in the near future; pretty faces age, but engenuity will ensure your relevance

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UM: Who in your personal life has given you the most motivation or insight?

at Vanderbilt University, and a neighbor, when I was growing up as a basketball-obsessed tomboy. He instilled a sense of accountability for working towards who I wanted to be passionately and tirelessly.

GK: Coach Jim Foster; he was the women's head basketball coach

UM: When will be the best time for you to take your game to the next level? GK: This year. UM: Why did you agree to be featured in Urban Mainstream magazine? GK: It was a good opportunity to be exposed to the fashion industry of the Southeast. Who doesn't need exposure? Photographer: CW Jacobs MUA: Jeremy Dell Hairstylist: Lee Barnes


modeling 1on1

modeling 1on1 Your Name: Wensdai Knight City/State: Atlanta/Georgia Website: Myspace.com/Nymoddie Email: Maidahweh@hotmail.com UM: What got you started in the business? WK: I’ve always been interested in the business but I needed to feel comfortable with myself in order to be comfortable in front of a camera. I was a very shy person. UM: What are your motivations to succeed? WK: My motivations to succeed is my daughter. I want to do my best possible in order to give her a great life. I always tell her “do what makes you happy and successful, regardless of what others tell you”. My goal is to be a positive influence to other single moms. You should never give up on your dreams. Becoming a mother is bridge to womanhood not a wall that hold can hold you back. UM: What industry examples do you look up to as role models? WK: I look up to Toccara Jones and Tyra Banks. becoming a high fashion model should not be limited to a specific size model because everyday women are usually not the sizes that are portrayed in the magazines and runways. I’m just an everyday woman. UM: What are some of your greatest challenges? WK: My greatest challenge is coming in contact with people who are unprofessional

Wensdai Knight

and usually have other motives besides professional business. I try to spot them first before wasting my time. Many companies would try to charge you for something that you could get for free and people who protend to be agents that try to exploit you. UM: Who in your personal life has given you the most motivation or insight? WK: I have recieved the most motivation from my fiance. He believes that whatever I want in life, when I put my best forward, I could achieve it. He has been nothing but positive since I started. He’s usually there to take me to my shoots and to pick me up after and he also babysits my daughter when my shoots are in the evening. UM: When will it be the best time for you to take your game to the next level? WK: I feel that nothing can hold me back to get to the next level but myself. I’m ready for anything and any obstacle. UM: Why did you agree to be featured in Urban Mainstream magazine? WK: I agreed to be featured in Urban Mainstream Magazine because I want to show the world who I am and that I will not be limited to being only a lingerie model because of my size and body. I tell my daughter that she can be anything she wants to be. My goal in life is to prove it to her.

by YMDezign 2009 jan URBANMAINSTREAM.com

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2008 DEC URBANMAINSTREAM.com

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shopping spree

"The most Diverse

online magazine on the planet. Diverse in

music, fashion,

people and the news we cover.

We truly do

DEFINE OURSELVES. " -um

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Modeling Opportunities: *Cover Page *Feature *Commercial *Editorial

Print & Online

L’aigner La’Key

Plus, Fashion Shows

Online Video Host/Spokesmodels

Paid and Exposure contact@urbanmainstream.com attn: I’m Ready to Model send model resume and images/links

Spring 2009 M o d e l Search

2009 jan URBANMAINSTREAM.com

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"International

designers

indie

coming soon " Deigo Fashion cares byPabloGanza

62 URBANMAINSTREAM.com OCT 2008


email: contact@urbanmainstream.com attn: international indie designers send: sample images of designs brief bio about your company

2009 jan URBANMAINSTREAM.com

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image makers

imagemakers

image makers

hair by mandrill HAIR PROFILE

Name of Business: Hair Services by Mandrill How long you’ve been in business:17 years Business Philosophy: “Always challenge yourself to do better..” Your Name: Mandrill City/State: Atlanta, GA Website: www.modelmayhem.com/mandrill Email: hairspecialist@yahoo.com UM: What got you started in the business? MD: Actually, I was being lazy while in high school and instead of going out and getting a job as a senior to get out early, I went to trade school. I have always been creative, so hair just seemed to “feel right”. UM: What are your motivations to succeed? MD: My love for the art of hair styling as well as my family’s good name. UM: What industry examples do you look up to as role models? MD: There are too many to just name a few, but if I must narrow it down to at least one, it would be Jason “Moe” Coles of Attitudes by Moe! Hair Studio. UM: What are some of your greatest challenges? MD: Getting recognized in the industry as a premiere stylist. UM: What guidance do you give others who are new to the industry? MD: Be persistent, be true to who YOU are and be eager to continuously learn the business! UM: Who in your personal life has given you the most motivation or insight? MD: My parents, my late best friend ( LaQuita) and my best friend designer Gerald McNeil of DreMac Designs (ATL) and my co-worker Moe Coles. www.photosbyshinobi.com

UM: When will be the best time for you to take your game to the next level? MD: This aint no game, this is my life and the time is NOW! UM: Why did you agree to be featured in Urban Mainstream magazine? MD: I believe in the vision/mission and reputation of the publication and owners!

m...

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2009 jan URBANMAINSTREAM.com

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imagemakers

image makers

makeup by dollfaces MUA PROFILE

Name of Business: Doll Faces Makeup Artistry How long you’ve been in business: 3 years in business, 12 years as a professional makeup artist Business Philosophy: Makeup is an Expression! Your Name: Tamika “Lady” Rolax-Brown City/State: Atlanta / Riverdale, Georgia Website: www.myspace.com/ladyrolax , www.modelmayhem.com/ladyrolax Email: dollfacesmua@bellsouth.net UM: What got you started in the business? DF: What got me started in the business of makeup artistry was my love of any and everything makeup. I taught myself everything I know. I grew up playing in makeup and I just could not stop looking a magazines and music videos of just beautiful faces. In a magazine I would look at the faces first and read the article last. I was fascinated then by makeup and I am still fascinated by makeup now. I love how make enhances your natural beauty and how it can transform your look. UM: What are your motivations to succeed? DF: My motivations to succeed are to perfect my craft daily, learn as much as I can, and keep trying and never give up on the dream of making it to the top. UM: What industry examples do you look up to as role models? DF: The industry examples that I look up to as role models are professional makeup artist’s Sam Fine, Kevin Aucoin, and Kett of Kett Cosmetics just to name a few. UM: What are some of your greatest challenges? DF: Some of my greatest challenges are competing and trying to stand out from some very talented makeup artist. UM: What guidance do you give others who are new to the industry? DF: The guidance that I give others who are new to the industry is to create your own art form. Do makeup looks that you feel work best to showcase your talent and to help the client. Be professional when working and meeting clients. Have a very indigenous portfolio to showcase your work, which should have a few different looks. Give your clients a list, brochures, or flyers to give them more information on the products your using and the services you offer. UM: Who in your personal life has given you the most motivation or insight? DF: My husband Primo Brown of Shimoda Entertainment has given me the most motivation and insight. He is an independent film director, videographer, rap artist, songwriter, graphic designer, and artist. We compliment each other because we are so artistic. He helps me a lot with drawing and complimentary colors. UM: When will be the best time for you to take your game to the next level? DF: The best time for me to take my game to the next level is Right Now! UM: Why did you agree to be featured in Urban Mainstream magazine? DF: I agreed to be featured in Urban Mainstream Magazine because the magazine is black owned and it is great to see an up and coming magazine showcase the talents of so many different genres.

m...

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imagemakers

image makers

stylelanguage Wardrobe Stylist PROFILE

Name of Business:Style Language How long you’ve been in business:2 years Business Philosophy: S.T.Y.L.E. (Stay True to Your Love for Expression) Your Name: Cheri Lynn City/State: Atlanta, GA Website: www.myspace.com/imgstyle or www.wix.com/stylelanguage/cherilnn Email:stylelanguage@aol.com UM: What got you started in the business? SL: My mother modeled while I was just a little girl. So from the beginning, Fashion was alive and growing in my home. I can remember walking outside at about age seven in some little red pumps my mom got me. They were shoes for me to play ‘dress up’ and were actually my size). I had to keep holding on to things to keep me from falling, but the thrill of it all was priceless lol. Reaching in to my late teenage years and on, my friends started to really pay attention to my sense of style. They were always asking me what they should wear. Reaching my college days, I thought it was crazy that people valued my opinion so much when it came to what they wore. Why couldn’t they just reach in their closets and choose something is what I thought. I realized that maybe I had a gift or some sort of ability that perhaps everyone doesn’t have. I started to coordinate fashion shows in college and suddenly the academic end of college became very boring. I was obsessed with fashion at this point. I did graduate with an American Literature focus but I returned to college a few years later to get another degree in Fashion Marketing and then, I was ready….”

UM: What are your motivations to succeed? SL: People out there who are in great need of a wardrobe change or those who are trying to improve their sense of style are my biggest form of motivation. When I’m able to serve as a confidence builder, it truly makes my job worth it and it strengthens my commitment to what I do. UM: What industry examples do you look up to as role models? SL: I can’t think of anyone in the industry that I’d say is a role model. I have an appreciation for so many designers and people in the public eye with great style but really its the people whom I see on the street daily that I admire most. I like to observe what people are wearing. That serves as inspiration for me and a lot of the time, it teaches me the wardrobe choices to stay away from LOL. UM: What are some of your greatest challenges? SL: My greatest challenge is marketing. I know that I’m good at what I do but with so much competition, its been hard getting my name out there. At the same time, I understand that my success is a process and I’m now accepting and appreciating the idea of crawling before I walk. UM: What guidance do you give others who are new to the industry? SL: You can have all the talent in the world but if the four walls in your bedroom are the only ones that know, what good will it do? Find out about every fashion event in your area even outside your area if you can get to it. Attend these events and network with people. Let people know your name, your face, and always have your business cards so they can follow up with you. Whatever you want to do in the fashion industry, begin to play the part immediately. If you want to be a make up artist, a buyer, photographer, or editor, give yourself the title now. Even without the experience, you are who you say you are. Once you know that, its just about filling in the lines with proof. Proof will come from effort and when your effort is at one hundred percent, it will always pay off. 2009 jan URBANMAINSTREAM.com

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image makers

imagemakers

image makers

FA C E IT b y M a R a Z MUA PROFILE

Photographer - Laretta Housten Model - Emily Humble

Name of Business: FACE IT by MaRaZ How long you’ve been in business: in the entertainment world in front of the camera for over 15 years, but behind the camera for 10 years or so... Business Philosophy: MAKEUP is an ART...BEAUTY is a GIFT, always be true to who you are and do what you LOVE, This is one key to HAPPINESS Your Name: Mara City/State: A Universal Southern Girl, ATLien Website: faceitbymaraz.com Email: faceitbymaraz@yahoo.com UM: What got you started in the industry? MZ: My career started as a hobby, I used myself as a canvas when I was younger. I started coloring my eyes with a powder blue eyeliner in 5th grade. Then when I turned 12 I was a new wave punk rock girl and painted my face like a china doll. I became a model/professional dancer/singer & songwriter. I worked with lines such as ECKO, ENYCE, TOUCHBASE, ACHEDEMIKS and appeared in many music videos from artists like RICKY MARTIN, LUDICRIS, & JAY-Z just to name a few and then I fell into the music industry as an recording artist. While wearing all these hats I was also a Makeup Artist by hobby. I soon became tired of being in front of the camera. I wanted to be behind the scenes, I wanted to be THE CREATOR. This is where I could channel ALL my diverse creative energy!!!! So here I am 10 years later doing what I LOVE from concept to completion.

Photographer- Laretta Housten Model- Kathryn Russ

UM: What are some of your inspirations? MZ: First and foremost the REAL man in my life my 2 year old son :) but personally speaking, to succeed in what I LOVE doing, is like music to my soul. Success is not a dollar sign to me, It is a place for recognition. UM: What industry examples do you look up to as role models? MZ: The role models in my life are entities & visions that cross paths with me every day. It could be a stranger in the street, It can be a well known photographer that storms the pages of a fashion magazine or a star that falls from the sky. This is how diverse my inspiration is. I live outside the box, so there are no boundaries for me :). UM: What guidance do you give others who are new to the industry? MZ: Be true to your art, to yourself. Never get caught in the web. This industry is an EGO Maniac, So keep yourself humble and remember where it all began and never forget. UM: Why did you decide to be featured in Urban Mainstream magazine? MZ: For more than one reason, Obviously we all hope to gain recognition for our art, but to take it to a deeper level, I won’t just put myself in just ANY magazine. I like the positive message UM puts out there. I LOVE the fact that this is a place for artists, such as myself, to be as ONE.

m...

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Photographer - Joy Mckinney Model - Natasha Loudermilk

Photographer - Laretta Housten Model - Kathryn Russ

Photographer - Projekt i Model - Jennifer Mosley

Photographer - Azwah Saadiq Model - Heather Hunt

2009 jan URBANMAINSTREAM.com

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INTERNATIONAL

image makers

indiemusicreview

indie mus i c Review Hello Operator Rock/Indie/Pop Toronto, Canada By Danny Hobrock The Canadian band drops catchy melodies and music that would bring a corpse back to life. Some might consider their music a mix of 80's hits and modern pop rock, making Hello Operator one fun band. Like most of their music, their second single, '55 Regrets', makes you want to get up and dance. Having released two EP's the band should be ready for take off. One of the most talked about up and coming bands in Canada, Hello Operator will find themselves called up to the majors any time now. Once they get to the show, they will swiftly win over fans in the underground and mainstream. www.myspace.com/hellooperatormusic

Little Red Indie/Rock/Pop Melbourne, Australia By Danny Hobrock It's inspiring to see a band not afraid to escape the usual rock 'n roll formula. Funky and with a lot of rock to it, Little Red's music brings a twist to most rock 'n roll acts of today. It's a refreshing take on rock music that fans will find easy to dance to or something to chill with. With guitars that really come alive and a tremendous showing on the drums laying the scene for the lead singer's exuberant voice, the band will surely draw music fans from across genres. Little Red has released an EP, Get Ready, in 2007 and unveiled their debut album, Listen To Little Red, last year. www.myspace.com/littleredmusic

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indiemusicreview

Amy Macdonald Acoustic/Pop/Indie Glasgow, Scotland, UK By Danny Hobrock A teen singing sensation, Amy Macdonald has been developing quite the following in the United Kingdom and all over the world. Her first album, This Is the Life, peaked at #1 on the UK charts and has reached the top five of virtually every other chart around the world; except in the United States where it reached #92. Kind of strange, as the album features music similar to that on many American rock and pop albums. Possessing a voice that will knock audiences off their feet and complemented by a mix of rock, pop and folk, Macdonald should be featured on every jukebox and heard on every radio station in the country. www.myspace.com/amymacdonald

Fabonacci Midlands, United Kingdom Indie/Alternative By Danny Hobrock It's unfathomable that this is an unsigned band. The lead singer's voice is phenomenal and perfectly accompanied by a mix of piano and guitars. 'Dirty Water' from their second EP, Boundaries, has a harder, more guitar heavy sound, while 'Projected Thoughts' from the bands first EP, Exits, is softer, with a more profound piano sound, demonstrating the band's unique versatility. Fabonacci has self-released two EP's and, although the band has called it quits as of the beginning of this year, they still plan to release their third EP in the future. Some good news for fans: the band is still giving away free music to anybody that asks. www.myspace.com/fabonacci

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indiemusicreview

indie mus i c Review

INTERNATIONAL

Bombay Bicycle Club Indie/Alternative/Rock London, England, UK By Danny Hobrock Bombay Bicycle Club has come soaring onto the British rock scene over the past couple of years. For the quartet of gifted eighteen-year-old kids just out of school, the sky seems to be the limit as they continue to develop their already polished music. Fans might compare the band to fellow British rock band the Arctic Monkeys because of their grasp on producing faster paced, eccentric, but enjoyable music. Quickly becoming one of the most popular young acts in England, Bombay Bicycle Club has released two EP's and has recently released their debut single 'Evening/ Morning'. They have recorded their first studio album, which is set for release early this year. w w w . m y s p a c e . c o m / bombaybicycleclub

Kotadama

Genre: Pop Secondary Genre: Adult Contemporary Wyee, New South Wales Brothers Chris and Evan Brown were born and raised on a rural property on the central coast of NSW Australia. Both homeschooled, they’ve had opportunities to develop many interests from Horse riding, ballroom dancing to their music. In late 2006, inspired by U2, Chris taught himself how to play the guitar and keyboards and convinced his brother Evan to teach himself to play the drums. The band Kotadama was born! Towards the end of 2007, at 19 & 21 Chris and Evan began writing and playing their own songs. And with their exposure to open learning, it wasn’t long before the two brothers developed a relatively wide perspective of how the world works or doesn’t work. (continue next page)

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indiemusicreview

Life(Stream) Genre: Alternative Secondary Genre: Rock New Westminster British Columbia Canada In 2007, a band was formed based on the idea: How would normal people respond to game music? Most people usually shrug it off, but we decided to give it a voice. To carry the melody and energy over, adding lyrics, storytelling elements, and imagery. Every step of the way has been nothing short of an uphill battle. Getting together the six to seven band members to practice (they're all students), finding a reliable rehearsal space, recording our first LP in six hours because of clashing schedules and limited budget. In all this, there has been an obvious lesson--without the extra above and beyond hard work, nothing will be achieved. Life(Stream) is a dedication to melody, hard work, the album, and making music intelligently. Deeply influenced by a wide range of bands and composers from Arcade Fire to Pink Floyd, Nobou Uematsu to Steve Reich and Michael Nyman, the songs always stay varied and surprising. We love doing what we do and nothing makes us happier than creating music. With our interests far reaching, and our spirits young, we think that we've captured a unique sound we can call our own. www.lifestreamtheband.com

Kotadama create music that include commentary on human relationships and how people interact with and affect the world.

Early 2008, Chris took a break from competitive ballroomdancing and concentrated on creating music with Evan. In keeping with the earthy sound, kotadama converted a disused farm shed into a very effective recording studio. Kotadama are currently working on their debut album looking to launch in early 2009 and tour.

photo by Shinobi 2009 jan URBANMAINSTREAM.com

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indiemusicreview

indie mus i c Review Casey Desmond Genre: Alternative Secondary Genre: Pop Boston/NY/LA Massachusetts USA Casey Desmond is a vocalist, song writer, and multiinstrumentalist who brilliantly balances edgy guitars, soulful pianos & haunting instrumentation with her 4 octave vocal range to create music that defies the boundaries of genre. With over 25 songwriting awards and nominations, Casey has written and recorded with such luminaries as multi Gold and Platinum Producer Anthony J Resta (collective soul, Shawn Mullins) Grammy winner Will Ackerman, Peter Gabriels’ Tony Levin, Bryan Carrigan, Chris Fogel & more. She’s performed at colleges & venues all over the country as well as the following festivals: CMJ, Virgin College Mega Tour, Sundance Film Festival , South Park, London Calling, MMS, MPMF, Head of the Charles Regatta, NACA, COCA, DBMC, Chickfest, Collegefest, Intl. Folk Alliance, NAMM, & DFEST. She is currently in the studio recording a new CD and several videos. Casey is endorsed by Daisy Rock Guitars & sponsored by Rock Star Energy Drink. Casey’s will have 2 songs: Any Wonder and Save Me Now on a compilation called Bad Girls Don’t Cry with noted artists Amy Winehouse , Duffy & Ayo. distributed in Poland/Eastern Europe by AUR/UNIVERSAL. Casey’s new video Tilt Me Back can be seen here: www.youtube.com/watch?v=-GmE1wNV6f8 She has licensed her music to “Human Giant” MTV Network “Bad Girls Club” OXYGEN Network “America’s Psychic Challenge” LIFETIME Television “Road Rules – The Real World” MTV Network “MY SUPER SWEET 16” MTV Network The Water Channel’s Port O’ Call show. She is currently in the studio working on a new CD.

74 URBANMAINSTREAM.com JAN 2009


indiemusicreview

indie mus i c Review The WildCat

Genre: Rock Secondary Genre: Country Hollywood California USA Produced by Joshua James in 2008, The Wildcat’s latest album marks the band’s THIRD release. Ric Rocc (Drums), Robin Everhart (Bass), and Joshua Gollish (Guitar, Vocals) set out to create a new sound that reflected their passion for music: simple stomp-your-foot rock. Some listeners call it Smart Rock, some call it Garage, some say it’s Country/Blues influenced-- but folks across America say it Rocks! With over an hour of solid tracks ranging from live interludes to instrumental ballads to tight rock and rolls-- this band is bound to have something you’ll enjoy. The Wildcat promises to give you the best bang-for-your-buck, dollar for dollar, minute-to-minute, independent release.

Article 66

Genre: Rock Secondary Genre: Alternative Miami Florida USA Article 66 is made up of three guys with very different musical backgrounds and influences. T-Bone is a huge fan of Eric Clapton and every musical group he has been a part of, particularly Cream. Clapton is the reason T-Bone picked up a guitar at the age of 12. He is his single biggest influence, although T greatly respects and admires the following musicians, in no particular order: Led Zepellin, Stevie Ray Vaughan, Roy Buchanan, Tool, 311, ZZ Top, Jimi Hendrix, Megadeth, Van Halen, Slayer and the Police. Leo is a big fan of Dream Theater, Rush, Megadeth, 311, Avenged Sevenfold and Duran Duran. Luca is obsessed with the Red Hot Chili Peppers. They mesh all these influences into an aggressive, yet melodic, hard rock sound that features soulful lyrics, intense energy and musical virtuosity.

Every one of A66's songs is about an emotion/state of mind that EVERYONE can identify with. Whether it be frustration, love, hate, rebellion, existentialism, lust, happiness, sadness, feelings of loss or sophomoric stupidity, it is all there. I believe that anyone, regardless of race, culture, religion, sex or social status can identify with and take something away from our music. We offer music that is raw, deep and honest rather than the shallow, over-produced CRAP that you hear on most major radio stations. The new album was officially released on June 6th (6/6, get it???) and Article 66 celebrated the long-awaited release of their album the following night at Circa 28. The show was a success and will be followed by numerous concert dates throughout South Florida.

2009 JAN URBANMAINSTREAM.com

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Akire Pierre clothing Akire Pierre is the newest up and coming powerhouse. The brand is one that we associate with uniqueness, style, and quality. The design of each item is carefully crafted and brought to life with artistic expression and creativity. Each piece is made with an idea of creating that WOW affect. We want to ensure that when you walk out on the street in a Akire Pierre original there will be no other design like it. In fact, we guarantee that you wil be asked "where did you get that from?" WARNING: If you"re afraid of being noticed we are not the brand for you! We cater to clientle that are trend setters and not trend followers. As we all know in the world of fashion there is a difference! Our customers are not afraid to be unique. We aspire to create a niche in the industry in which we are viewed as the artist of the game. In the furture we aspire to expand into other markets as well.


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78 URBANMAINSTREAM.com nov 2008


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Why did you agree to be featured in Urban Mainstream Magazine? As a general rule I believe in inspiring people no matter what; whether it's through what I say or do, we all have opinions and hopefully mine can help make a difference in some small way to some reader of this magazine looking for inspiration as a fashion designer or in any other creative aspect of the industry.....period! - Samantha Cole London Fashion Designer United Kingdom

2008 dec URBANMAINSTREAM.com

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