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13 Year Old Sex Slaves NEW YORK UNDERCOVER INDUSTRY: ONBLAST! You Canâ&#x20AC;&#x2122;t Handle the

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Issue# 51 JULY 2009

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What's your gameplan?

departments 11 Industry Profiles

UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.

17 Politik Me

This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.

21 Explore Cinema

Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.

24 Delicacies of Life

The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.

34 Fashion Forecasting

A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.

48 SelfishStyles This section is about the wardrobe stylist,

individual dresser and fashion connoisseur.

PHOTOGRAPHER www.photosbyshinobi.com MUA faces by knight HAIR kNUCKLEHEADS, iNC./jAMILAH Models Jade hitomi Wardrobe S&J Style House

2 URBANMAINSTREAM.com july 2009

in this issue

52 ONBLAST!

Dedicated to being a voice for open constructive criticism while also focusing in on scams and other unacceptable activities in the industry.

Ask My Angels 56 Dedicated to being an outlet of advice and guidance for new

and experienced models and others in the industry. Submit your questions and My Angels will get on the case for you.

are doctors, lawyers, and other types of professionals. They have stories and viewpoints that can be insightful to us all.

ImageMakers 64 They can create the look and illusion for the eye all while en-

forcing the mood for the senses. The photographer, makeup artist and hair stylists are masters of image. What they create you admire.

Modeling 1on1 69 Models are personally interviewed in a one on one session.

They get to tell their story from the way they see and how the industry impacts them.

74 B*Me ( Beautiful Me)

It’s all about you. Your health, your look and how you feel about yourself. A unique health and beauty section which deals with the total you.

model: Yasmeen www.photosbyshinobi.com

76 Shopping Spree

Find out the buzz on where to shop for that next outfit and accessory. Where are the deals; and what are other people saying about it?

80 UM Introducing… 84

What’s going on new with celebs in the industry? Who’s Who calling the shots? An upfront and behind the scene look into the industry.

Indie Music Review

It’s always good to keep an eye out for those rising stars in the industry. Most times they get little press but UM will seek them out and give you a bird’s eye view of what raw talent 58 is on the horizon.

4 URBANMAINSTREAM.com July 2009

URBANMAINSTREAM.COM

um cover model 58 Models do more than just want to take pictures. Many

â&#x20AC;&#x153;What we want in life though simple is often made complicated by our lack of appreciation for simple things. â&#x20AC;? -UM www.photosbyshinobi.com

the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.

We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.

A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.

Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.

2009 JUlLY URBANMAINSTREAM.com

Publisher Urban Mainstream Media Group, Inc. Editor-in-Chief/Founder Shinobi Muhammad Special assistant Maidahweh Aitken Graphic Design/Layout Pi Zy Freelance Writers Randi Krasny Sarah Motley Romina Tobias Kimberly Suggs Rouge Stylist Amanda Alisca Danny Hobrock Glenn Paul PAM MORALES-WORSHAM Stephanie Moore Nicole Williamson Jannie Ganz Chief Photographer Shinobi Muhammad

SPECIAL ASSIGNMENT PHOTOGRAPHER

Ming Han Chung Follow My Story

Errors & Omissions: All articles expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: contact@urbanmainstream.com attn: Questions Copyright 2009 Urban Mainstream Media Group, Inc.

URBANMAINSTREAM.com JUly 2009

Mua: Faces By Knight Hair: Knuckleheads, Inc./Jamilah Syling: SNJ Style House

NEW FEATURE!

Click any Website Address in UM Magazine and go directly to the web page mentioned in the story.

Writers for our Editorial board: UM magazine is seeking writers

Seeking a Team

who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: contact@urbanmainstream.com attn: Writers

Proofreaders: We are especially seeking out college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: contact@urbanmainstream.c.com attn: Proofreaders

photographers:

If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: contact@urbanmainstream.com attn: Photographers

let us know what’s happening on the streets!!!

What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.

feedback:

Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at contact@urbanmainstream.com 2009 JULY URBANMAINSTREAM.com

photo by Shinobi

Model: Daj with HOP Models Hair: Ms. KeKe Mua: Kenea Yancey

“Hard Times. Hard Realities. ”

Making Dreams come true during a recession. AttheEnd of TheDay... Most things eventually boil down to the most simplest and common place. Just about everyone would, if given the chance, take an opportunity that would set them up for life. The money, fame, and status in society is very appealing. The less you have the more these things are or importance. The poor man wants the comforts of life of the rich man. The rich man eventually want the privacy and companionship of real friends.

Shinobi Muhammad Editor-in-Chief

"Fashion is our focus. real models is the expectation. The industry as a whole is what we aim to represent. "

We all want something. Looking from our point of view and depending on that view. Those things we want are either attainable or unrealistic. Now factoring in the recession we are in and you have the “hard times of reality”. What we want to achieve becomes more difficult. Our personal losses increase tenfold and our ambitions are challenged with despair. Those who seek fairness often have their calls to fall on deaf ears. Not because the recipient does not care. Mainly because there is nothing one can do. No matter what hard times bring us close to our understanding of our limitedness. However, it also forces us to “dig” deep and find either a solid footing to stand on or a grave to bury ourselves. The challenges ahead though more difficult are still realistically attainable. Only those who really want something their heart desires will achieve their goals. In most cases, decisions will be made that will reflect the times we are faced with and force us to meet and overcome our difficulties. No “wishing on a star” or “pipe dreaming” things into existence. Rather, shrewd and straightforward moves will draw us closer to causing the balance and footing we need to meet our obligations and fulfill our dreams.

m...

Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine

URBANMAINSTREAM

editor's note

2009 JULY URBANMAINSTREAM.com

Hard facts Politik me

13 Year old

PROSTITUTES IN NYC (even in your neighborhood?) by Stacey Richter

The age of innocence is gone. The abuse, rape and killing of babies and children is as common a new item as finding out the score of major league basketball team. In sadness, we “hiss” at the issue but we go about our daily lives as though it has no consequence in our affairs.

But, in the most powerful country in the world. A DEMOCratic society of law. A power that stands before the world declaring “tyranny and oppression” cannot reign.

Over 300,000 women and girls are a part of the Sex Slave trade taking place right here in the United States. Before there was a recession and Americans were riding high on the fat cow of Wall Street, booming Real Estate market and the craze of Myspace. Young girls, sometimes younger than 9 were being forced to engage in sexual deviation with grown men. Imagine if you can stand the thought long enough a grown man. A man with a fully developed sexual parts forcing and ripping the insides of a young 9 year old. Sick as it is, uncles, brothers, fathers, neighbors, mother’s boyfriends are doing just that to littel girls.

In “Very Young Girls,” one mother’s complaint gets to the heart of the matter: “Instead of taking her to the hospital,” she laments, “they took her to the jailhouse.” After her child was kidnapped and forced into prostitution, she escaped the control of her pimp only to be taken into police custody and charged with prostitution. Luckily, she avoided prison with a chance to rehabilitate at Rachel Lloyd’s nonprofit group GEMS (Girls Educational and Mentoring Services).

Now add the billion dollar industry known as the sex slave trade where doctors, lawyers, politicians, ministers and others are engaged in the act of mass distribution of children in the U.S. and overseas. All for the sole purpose of the sexual insanity of perverted and benign men. You see them in the grocery stores, they are in the classrooms, they carry shields of honor that say they are here to “Serve” and “Protect”. They, while on the internet, on the street corners, and in stash house brothels prey on the weak and defenseless. Urban Mainstream magazine saw this story as one that needed more attention, especially, from those involved in the modeling industry. A market where many young girls are tricked into prostitution or just begin to have sex with older men in order to fit into the “it” crowd of the industry. A place where young underage girls are shooting nude to pornographic images for the pleasure of others. The reality of race is that it really does not matter. All are victims. A week ago I watched a documentary on Netflix about 13 year old girls living in New York who were being forced into prostitution rings. I was saddened but not surprised. I listened to the stories and with an objective and non judgemental point of view. I attempted to connect with the young ladies. I wanted to in some way come into grasp with their pain. The documentary, raw and to the point caused too many emotions for me. My reality and theirs are far from being shared but my human connection forced me to find a way to connect others to their story. So, this article was created for that purpose. A story about Girls gone missing from homes where it almost seemed as though no one even noticed. A story not being based on some small town in a “third world” country.

10 URBANMAINSTREAM.com JuLY 2009

excerpt: By MEGHAN KEANE | July 3, 2008 The Sun:

Society has a way of turning its back on its young. Literally blaming them for what it has allowed to grow and mature into a hideous state. Children, born into a world it has not created but is not accountable for its burdens. Children are faced with the question of faith and its reality. How can the God you serve allow this madness? From the mind of children the answer cannot and will not always conclude to logic, deep examination or theological foreplay. They see what they see. The destruction of the moral, ethical and spiritual fiber of society. Therefore, when you watch documentaries like “Very Young Girls” you can, if you can read in between the lines hear the frustration and hopelessness. The void and disconnection to even being a human being expressed. The men who exploit, the women who are the abused, the community that appears defenseless and the beauracracy which is hog tied. “This Sex Slave Trade Story Does not Effect me!” Many out of fear of knowing will shy away from this article. Sickened by its contents yet to weak hearted to absorb the story, the pain and agony of those who cry out and no one hears. In the dark alleys where we pass, the yells of abuse next door to us, the rape and denigration of the girls we say “She probably DESERVED IT!” The snubbing of our religious noses while in the midst of this chaos we can’t prove the strength of our own faith by our own actions. Cowards to our own poverty. Shamed by our own misdealings. Uneased by our own insecurities. We say this story does not effect us. My child, my niece, my mother, my aunt and my sister they are not impacted by this story. In reality, we all are impacted by this story. In some small part we are all agents of denial or change. The choice is our own.

ABC News: Child Prostitution Sting Rescues 47 Children:

The FBI and police from 29 cities rescued 47 children from 73 alleged pimps and more than 500 others who authorities say sought to exploit them. Among those children saved: a 12-year-old from Texas; a 13-year-old from Ohio; and a 14-year-old from Michigan. “This is organized crime, these people are moving kids from city to city,” said Ernie Allen, president and CEO of the National Center for Missing and Exploited Children. “They are involved in 21st century slavery. ? This is a problem that is happening on Main Street USA.” (full story click here: http://www.abcnews.go.com/TheLaw/story?id=6121646)

NEW YORK —

A police detective and a woman forced a 13-year-old runaway to work as a prostitute at parties around the city, telling her that if she tried to escape the officer would make her sell herself on the streets, prosecutors said. Wayne Taylor, 35, and Zelika Brown, 29, were arrested on charges of kidnapping, promoting prostitution, assault and endangering the welfare of a child, the Queens district attorney's office said Wednesday. Taylor instructed the girl to tell people that she was 19 years old and that she charged $40 to $80 (euro25 to euro50) for sexual acts, prosecutors said. Taylor and Brown took the girl to parties throughout the city where she was told to have sex with about 20 men in exchange for money given to the pair, prosecutors said. - associated press Thurs, Jan. 31 2008

Teen recounts horror of sex slavery

A typical 16-year-old in a middle-class home in suburban Pensacola, Fla., Newell?s nightmare began innocently enough: A new friend she had met in high school asked her to come to her home for a sleepover. Newell?s mother, Lisa Brant, didn?t like the idea, but after weeks of lobbying by her daughter, Brant met with the girl and the man she said was her father to make sure her daughter would be safe. But the girl?s ?father? was really a convicted felon, and the girl, who had a record of prostitution in Texas, was an accomplice in the abduction. ?Her dad took us to this house and said he’d be right back and he left us there,? Newell recounted in a taped interview. ?And I asked for some water because I was thirsty. And I drank the water and I blacked out.? (full story click here: http://www.msnbc.msn.com/id/27098993/)

Prostitute or Sex Slave?

Lucilia, a beautiful half–Puerto Rican, half-Dominican girl from Flatbush with long dark hair, pale skin, and wide eyes, sat with the other girls and listened carefully to her instructions. “All you got to do is go up to the car in front of us,” said Romeo, the young black man with heavy-lidded eyes at the wheel. “You charge him whatever you want to charge him, you ask if he’s police or a pimp. He’s gonna give you money, and then you’re gonna just do whatever he wants you to do real quick. It’s just a one-minute thing.” He sent her out. She went up to the other car. The man inside drove her to one of the big parking lots nearby, close to the Belt Parkway. He paid her $500, had sex with her, and then dropped her off. “Where the money?” Romeo asked her when she climbed back inside his car. “Let me count it.” Lucilia took the cash out of her pocket and watched him flip through the bills. “Can I have my money back?” she asked. “You not getting your money back!” he said. “You making this money for me to take care of you.” And then he explained what he called “the Game,” how he would love her and be her “daddy,” how he would take care of her and buy her whatever she wanted, as long as she brought him money. “Let me tell you,” he said. “I’m a pimp, and you’re a ho.” “What do you mean I’m a ho?” she asked. She knew the word only as an insult, as in, you’re nasty. “No,” he said. “You’re a moneymaking ho.” “Is that good?” she asked. “Yeah,” he told her. “That’s good.” She was 13 years old. If Lucilia were a 13-year-old Chinese girl smuggled to New York and made to work in a Queens brothel, she would not be seen, in the eyes of the authorities, as a prostitute at all. She would be a sex slave, a victim of human trafficking, and if she had the good fortune to be discovered by the police, she would be given federal protection and shielded by the Trafficking Victims Protection Act of 2000. But she’s not. (full story click here: http://nymag.com/news/features/30018/) 2009 JuLY URBANMAINSTREAM.com

Industry Industryprofile profileme Politik

12 URBANMAINSTREAM.com apr 2009

U.S. CENSUS REPORT REVEALS YOUNG BLACK VOTERS HAD THE HIGHEST INCREASE IN TURNOUT IN THE 2008 ELECTION Washington DC, July 20, 2009 - Two million more black voters cast a ballot in the 2008 election than in 2004; and, young black voters had the highest increase in turnout among all groups, a U.S. Census Bureau report released today revealed. “We knew black youth influenced the outcome of the election and will do so for years to come,” said Melanie L. Campbell, executive director and CEO of The National Coalition on Black Civic Participation. “Today’s Census report backs up our findings.” Although voter turnout among some groups decreased or remained the same in 2008, according to the Census tables, overall 18 to 24 year-old turnout saw a two percent increase over 2004, reaching 49 percent. However, 18- to 24-year-old black voters turned out at 55 percent, an eight percent increase from 2004. “We knew our work made a difference,’” said William Kelllibrew, national coordinator of Black Youth Vote! (BYV!), the young adult division of The National Coalition. “This report is confirmation of the success of Black Youth Vote! Since The National Coalition started the young adult division our work has helped to inspire a new commitment to service and civic engagement among 18-24 year-olds.” Salandra Hanna, Florida BYV! advisor adds, “In 2004 black voter participation among 18 -24 year-olds increased four percent over 2000, and in 2008 participation increased a whopping eight percent! While there is still much to do to keep this demographic engaged, this news confirms the positive trend and gives us great encouragement.” The National Coalition’s BYV! worked in twelve states registering new voters, educating voters on their rights at the polls, and urging them to VOTE FIRST. The National Coalition credits their VOTE FIRST Campaign with reducing the problems at the polls on Election Day. Other effective outreach to young adults included partnerships with American Urban Radio Networks (AURN), fraternities and sororoties and BET. AURN produced and distributed celebrity-voiced public service announcements urging young people to vote early. “We did the traditional outreach at events and beauty salons, but we also used new technology and enlisted the help of celebrities like rapper Bow Wow and the comedian Shang, to reach out to young voters,” said Campbell. “We also registered new voters online and used email and text messaging to contact young voters and make sure they voted early.” “By combining old-school civic engagement tactics with new school technology we surpassed our goals. An eight percent increase in participation among 18-24 year-olds demonstrated the power of that demographic and will definitely go down in history,” said Richard Womack, Sr. chair of The National Coalition. Founded in 1976, The National Coalition is a nonprofit, nonpartisan organization dedicated to increasing African American participation in civil society. The current programs of the organization include Black Women’s Roundtable and a new young adult community service initiative. For more information visit www. ncbcp.org. Contact: Edrea Davis 818.613.9521/770.961.6200 edmedia@dogonvillage.com

jazzmyne

public relations www.jazzmynepr.com 2009 JULY URBANMAINSTREAM.com

Industry profile Editorial Politik me

Four Out of Five Americans Say Economy Affecting Back-to-School, College Plans Total Combined Spending for Students to Reach $47.50 Billion WASHINGTON--(BUSINESS WIRE)--The rules of back-toschool shopping have officially changed: buy only what you need, check for coupons and sales before hitting the stores, and, if you can find the perfect computer at the right price, grab it! According to the National Retail Federation’s 2009 Back to School Consumer Intentions and Actions Survey, conducted by BIGresearch, the average family with students in grades Kindergarten through 12 is expected to spend $548.72 on school merchandise, a decline of 7.7 percent from $594.24 in 2008. Total spending on back to school is expected to reach $17.42 billion.* 2009 back-to-college and back-to-school spending combined will total $47.50 billion. According to the survey, the economy is having a major impact on back-to-school spending as four out of five Americans (85%) have made some changes to back-to-school plans this year as a result. Some of those changes impact spending, with 56.2 percent of back-to-school shoppers hunting for sales more often, 49.6 percent planning to spend less overall, 41.7 percent purchasing more store brand/generic products and 40.0 percent are planning to increase their use of coupons. Others say the economy has impacted lifestyle decisions, with 11.4 percent saying children will cut back on extracurricular activities or sports and 5.7 percent saying that the economy is impacting whether their children will attend a private or public school. “The economy has clearly changed the spending habits of American families, which will likely create a difficult backto-school season for retailers,” said Tracy Mullin, President and CEO of NRF. “As people focus primarily on price, strong promotions and deep discounts will ultimately win over backto-school shoppers this year.” Spending in most back-to-school categories is expected to decrease, with one bright spot: electronics. With personal laptops and desktop computers increasingly affordable for most families, spending on electronics and computer equipment is expected to increase 11 percent. According to the survey, the average family plans to spend $167.84 on those purchases, compared to $151.61 last year. Families will also spend an average of $204.67 on clothing and accessories, $93.59 on shoes, and $82.62 on school supplies.

While discount stores (74.5%) will be the most popular destination for back-to-school shoppers, the number of people planning to buy school items at drug stores is expected to rise substantially. According to the survey, nearly a quarter (21.5%) of families will shop at drug stores for back–to-school, an 18 percent increase over last year’s 18.2 percent. Drug stores have become more popular recently as their merchandise mix has broadened beyond health and beauty products to include school supplies, small electronics, and even groceries. In addition to discounters and drug stores, more than half of back-to-school shoppers will head to department stores (54.4%), nearly half (48.4%) will shop at a clothing store and 41.2 percent will visit office supply stores. Additionally, 22.2 percent will shop online, 20.8 percent will shop at electronics stores and 18.2 percent will shop at a thrift store. “Americans will be looking far and wide for the best back-toschool deals, using newspaper ads, online promotion codes, and a lot of comparison shopping before making decisions,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “This year, many parents hope to begin back-toschool shopping early to spread the spending out over a longer period of time.” While the first days of school may seem eons away, many Americans have already started shopping. According to the survey, the majority of Americans (44.4%) will begin their shopping three weeks to one month before school starts, trying to take advantage of retailers’ early promotions and spend over time. An additional 31.8 percent will shop one to two weeks before school starts and 2.5 percent will shop after school starts, hoping to take advantage of clearance sales and postpone purchases as long as possible. Average College Spending Increases Slightly, Students More Likely to Live at Home Even with the uncertainties the economy continues to present, college-bound students and their families are prepared to shell out a little extra this year. NRF’s back-to-college survey, conducted by BIGresearch, found that college students and their parents will spend an average of $618.12 this year, up three percent over last year’s Contined on Next Page

NEW FEATURE!

Click any Website Address in UM Magazine and go directly to the web page mentioned in the story. 14 URBANMAINSTREAM.com june 2009

Industry profile Editorial Politik me $599.38. With fewer people planning to attend college this fall, total college spending is expected to decrease to $30.08 billion*. While the number of people attending undergraduate schools is not expected to change significantly, according to the survey, the amount of people who say they will participate in an advanced degree program is expected to drop this year (48.1% of respondents last year versus 38.9% this year). “The economy is forcing young adults to make hard decisions about which schools to attend, where to live, and what’s really a “necessity” for college,” said Tracy Mullin, President and CEO of NRF. “This year, college students are just as focused as their parents on finding good deals and making smart choices with their money.” As with people who have school-aged children, 83 percent of Americans with students already in or planning to attend college say they the economy is impacting back-to-college plans**. According to the survey, back-to-college buyers say the economy will cause them to spend less overall (48.0%), shop for sales more often (46.1%), and comparative shop with ad circulars/newspapers (30.8%). The economy will also cause some students to make do with last year’s school items (33.6%), share or borrow textbooks instead of buying new ones (17.4%), and will impact students’ choice of college (15.0%). In addition, 12.8 percent of survey respondents say the economy will impact where a student lives, with many choosing to save money by living at home. Nearly three out of five (58.5%) college students will be living at home this year, compared to 54.1 percent last year and 49.1 percent in 2007. As a result, fewer students will live in a dorm room or college house (15.8% vs. 18.0% in 2008) and in off campus apartments or homes (22.4% vs. 24.3% in 2008).

West African Oil Gets Boost From Obama Ghana Trip, Says Gold Star Resources CEO Foreign Investment In Africa Overtakes Foreign Aid VANCOUVER, July 13 /PRNewswire-FirstCall/ -- U.S. President Barack Obama’s highly publicized trip to Ghana has helped focus attention on oil and gas exploration throughout West Africa , as well as attracting new energy investment support to the African Continent, says the Chief Executive Officer of Gold Star Resources Corp. (TSX-V: GXX; OTC Bulletin Board: GXXFF). In an exclusive news interview with Business New Network television (see the interview at www.goldstarresources.com and click on Press Releases & Media page), Patrick Morris, Gold Star Resources President and CEO, stated that the Obama trip has confirmed the “political stability” within West Africa. Morris told Business News Network that Gold Star Resources is the “first and only junior company to seek onshore oil & gas exploration opportunities in Liberia and Cote d’Ivoire in the last 30 years.” Gold Star Resources recently announced the acquisition of International Resource Strategies Liberia Energy (IRSLE). The company also announced its Letter-of-Intent (LoI) with Bengal Bight Ghana Lid. To acquire 100% interest in the hydrocarbon rights of Bengal’s 1,000 sq. km Tiampoum mining concession in Cote d’Ivoire, near the border with Ghana.

“Parents want to give their children everything necessary for the best education, but, this year, living at home may need to be a concession students need to make,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “The trend of students living with their parents will disproportionately impact home furnishings retailers, as fewer people may be purchasing kitchen items, home décor and furniture.” Much like back-to-school shoppers, families of college students will heavily increase their dependence on drug stores this year. According to the survey, 23.4 percent of back-to-college buyers will shop at drug stores, a 38 percent increase from last year’s 14.3 percent. Back-tocollege shoppers will purchase from discounters (53.4%), college bookstores (44.5%), department stores (43.1%), and office supply stores (32.5%) most frequently. As in previous years, families of freshmen will spend the most on back-to-college purchases ($820.77 on average), largely due to major purchases of computer and dorm furnishings. Sophomores will spend the second-highest amount ($496.16), followed by juniors ($470.56), then seniors ($442.00). College students and their families will spend an average of $118.56 on apparel, $57.85 on shoes, $34.52 on collegiate gear, $61.05 on school supplies and $80.06 on dorm or apartment furniture. Spending on electronics or computer-related items is increasing for students ($266.08 on electronics compared to $211.89 last year) as laptops become a requirement for many colleges and universities across the country.

According to Morris, U.S. President Obama’s recent visit to Ghana has given a powerful boost to oil investments in West Africa. The Gold Star Resources CEO told Business News Network TV that his company is aggressively seeking “onshore oil and gas exploration opportunities throughout West Africa and especially in Liberia and Cote d’Ivoire.” The Canadian oil executive also said that West Africa has shown increased promise to develop new hydrocarbon deposits in areas such as Liberia, where previous exploration was never completed because of the political instability within the country. The Organization for Economic Cooperation and Development recently stated that foreign investment in Africa reached $48 Billion, overtaking foreign aid for the first time. The group also stated that there has been a quadrupling of foreign investment in Africa since 2000. “Africa today resembles Asia in the 1980s,” said Morris. “Investment markets are now opening up.” Source: Gold Star Resources Corp. CONTACT: Patrick Morris, President and CEO, +1-604-6414450, pm@goldstarresources.com

2009 jULY URBANMAINSTREAM.com

Industry profile SPOTLIGHT Politik me Photography: www.PhotosByShinobi.com Makeup: Faces By Knight

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Booking:

AUGUST 29TH & SEPTEMBER 26TH

We have them to bring the clothes they would have brought to the shoot and then we critique and give them insight regarding the items they chose. Our objective is to assist them with having a keener eye as it pertains choosing clothes for a shoot. We go over the key elements of what they should have in the Model Bag. A model bag should have your bare essentials. From extra clothing, accessories to emergency items. A model bag is your lifeline when you are out on location. A model should be compact and self sufficient when on a shoot. We provide insight into safety and pre-caution tips that are important for any model. Regardeless, if you think an escort is sufficient to bring to every shoot. Your view is not consistent across the board. Also, just because you have an escort does not mean nothing will happen to your escort or you. TIMES ARE CRAZY!

Recession Proof: We price the Flip My Look Powershoot to allow for those even on a tight budget to come to our shoots. Incorporating a convenient payment plan. It allows for us to provide a 4 look photoshoot, along with Hair and Makeup services, and pre-shoot Posing training. includes:

$250

ShinobiPictures@yahoo.com Include Name, Number, City booking, and model link or images. 16 URBANMAINSTREAM.com juLY 2009

sponsored by

Hair, Makeup, 4 Looks, 1 on 1 Consultation, P o s i n g A ssis ta nc e & M ag a z i n e Feature PAYMENT PLAN AVAILABLE

Industry profile SPOTLIGHT Politik me

r t f o l i Development

model: Cynthia

Posing Training Comp Card Design Assistance Agency Photo Testing Casting Call Submission Assistance Building a portfolio is a serious endeavor. You need quality photos that showcase the markets ( commercial, print, glamour etc) that interest you. A portfolio is also suppose to reflect the quality of the model. You are suppose to have a presence and look that conveys your reddiness to be a real model and not just someone who likes taking pictures. This is why you look hard and long before you get in this business. You have to invest in yourself and understand the importance of getting things done right. We will help you build your portfolio while educating you on what is important in this business. Once we finish with you youâ&#x20AC;&#x2122;ll have a deeper insight into this business. The moral of the story is whether you want to look professional or just look like a Wal-mart special.

18 URBANMAINSTREAM.com JULY 2009

Models....We Can Help You!

Photoshoot Packages: Starting at $85 for HeadShots & $125 for full shoot Makeup and Hair services Available

model: Semi Lee mua: Faces by Knight hair: Knuckleheads, Inc.

model: Lia

Models....We Can Help You! Booking Now! Atlanta, Ga. send your name, phone, best time to call with pictures to: shinobipictures@yahoo.com model: Yasmeen mua: Faces by Knight

2009 juLY URBANMAINSTREAM.com

about UM Magazine Our brief 3 year history:

Urban Mainstream magazine was and is being formulated with the concept of diversity, not just in the races and ethnicities of those we feature but also the diversity in information, ideas and realities which make us all who we are. We have been very confident that our product is one that stands alone. While others grapple with who they are while seeding perceptions of their validity. Urban Mainstream magazine is fulfilling its core values and principles. WE are about REACHING the MASSES, DEFINING OURSELVES and the overall promotion of DIVERSITY from those of all walks of life. In three short years we have been blessed and we will continue to show gratitude for those blessings by strengthening our base and growing our business one business, model, photographer, makeup artists, fashion designer, community organization, man, woman and child at a time. Some we will please and others we will not but at the end of the day we photo by Shinobi

would have had an impact. Urban Mainstream Media Group, Inc. (UMMG) a company found January 1st, 2007, by Chicago native Shinobi Muhammad, as an online magazine publishing company is now preparing to launch its flagship trade magazine, Urban Mainstream (UM) in the second quarter of 2009.

Local to International Collaborations, and Fashion. We seek to bridge the many gaps in media as expressed in the online and offline environment. Website: www.UrbanMainstream.com

Urban Mainstream Magazine (UM) has a specific niche centered in diversity in culture, fashion, lifestyle, and entertainment. UM Magazine over the past 20 months reached over 6 million readers as it developed its brand and unique style of content delivery. UM magazine, has gained a readership of 48% White, 34% Black, and 18% Latino and others via U.S., Caribbean, Canada, UK, Germany, Australia, South Africa, Greece, Colombia, Chile and Mexico. UM Magazine has provided an open forum to Fortune 500 PR Firms such as 5WPR, Edelman and regional PR firms like Marone Agency, Echoing Sounds, The Promotion People (Canada) and other local PR companies. Featuring Tyra Banks, Jade from American Next Top Model, Tim Gunn â&#x20AC;&#x201C; Project Runway, Elena Miro â&#x20AC;&#x201C; international fashion designer, Melyssa Ford, and various celebrities, models, entertainers and well known individuals in the industry. UM Magazine in its preparation for our first trade magazine run will be introducing a full fledge print publication that combined with a revamp of our online endeavors will represent the future of our media content delivery. Online video interviews, national and international media hot spot centers via on the ground MediaSuites, and strategic distribution of the print media. UM Magazine is about Diversity in Media,

20 URBANMAINSTREAM.com JUNE 2009

www.PhotosByShinobi.com mua: i4anEyeRtistry hair: Jamilah/Knuckleheads, Inc. Model: Michele Grey

In the beginning of all things we find ourselves finding examples by which to follow. As human beings we are hot wired to study those who came before us. This in essence is the fact regarding Urban Mainstream magazine. Three years ago the magazine and its concept of diversity and individuality all under one roof was not present. Magazine publishing via an online outlet was in many cases something more for major print magazines to explore. Many of those magazines found at that time still did not grasp the understanding of an online publication online. As technology grew and the creative eye of those wanting to bring to life the online world of publications. The seed of thought manifested for Urban Mainstream magazine. A magazine which focused on the fashion, modeling, and entertainment world from a different angle. A magazine with no real motivation to become a print publication but rather a strong publication whereas readers could find things in it similiar to what they were familiar with and then those things that were new to them.

Market Reach: 48% White 34% AfricanAmerican 18% Latino and others with a Household income: 32% $100,000 +, 40% $49,500+, and 28% $27,000+ (all data based on 87% of our total readership sample survey conducted April 2008) 450,000 readers with a projected 1 million per month readership increase over the next 3 months

model: Terrance J mua: Faces by Knight

Industry profile Spotlight Feature Politik me

Faces by Knight model: Angel

Urban Mainstream magazine would like to introduce our new team member. Maia Knight is a new makeup artist based in Atlanta. Over the next few issues we will be introducing her work and giving you a chance to get to know her. 22 URBANMAINSTREAM.com JuLY 2009

model: Megan Jackson

2009 juLY URBANMAINSTREAM.com

Industry Industry profile profile Spotlight Feature fashion forecasting Politik Politik me me

Faces by Knight model: Natalie

24 URBANMAINSTREAM.com JULY 2009

showcase

makeup artist: faces by knight

Seeking Face Models for concept shoots email: facesbyknight@yahoo.com Include: Clear Head Shot, Phone, Availability to shoot and best time for her to call. If selected you will be in the June and July editorial spread. Hair covered for all shoots. 2009 juLY URBANMAINSTREAM.com

Industry profile fashion forecasting Politik me

FashionForecasting

Urban Mainstream magazine is doing a search for independent and serious fashion designers. We are looking for those in the U.S. and overseas who have their own fashion line. If you are good and your pieces are quality we want to feature you. We will showcase your work under the FashionForecasting section. Let people learn more about your brand and style. The great thing is that starting August on ModelMayhem we will be promoting our magazine to over 1 million new readers/viewers every month. The month of July we will begin our casting calls for exclusive models for our Makeover Cover Girl shoot and Fashion Beauty over 40 shoot. Both of these will be covers for issues running in August and September.

Designer : search showcase

Cover Page Opportunities

We want to give you the opportunity to be seen for what you love doing, Fashion Designing.

photo by www.followmystory.com designer zac posen

26 URBANMAINSTREAM.com JULY 2009

photo by www.followmystory.com designer herve leger

Designer: search showcase

Fashion Designerâ&#x20AC;&#x2122;s Cover Page Opportunity DESIGNERS SIGN UP NOW!

www.UrbanMainstream.com Go to where we are seeking Fashion Designers Click Image for Details

photo by www.followmystory.com designer zac posen

2009 juLY URBANMAINSTREAM.com

Industry Specialprofile editorial Politik me

“he made me shoot nudes” -ACCEPT RESPONSIBILITYThere is always in this business where you have female models saying someone made them shoot naked. More commonly models who are looking for that pot of gold at the end of the rainbow. Shooting nudes is not a bad think however, when you show up for a photoshoot and proceed to shoot what you call artistic or partial nude photography. The expectation is that you have no problem in shooting that type of photography. There is never an after thought of confusion regarding how someone took nude pictures of you. If you took off your clothes then that is probably how the shot was taken. A lot of models say they only planned on going to a shoot to do fashion, swimsuit or something else. They say the photographer tricked them or made them shoot nude. They even go around complaining to other people of how someone made them shoot nude. After constantly trying to reach out to the photographer with pleads to destroy the pictures. The model becomes increasingly adamate that they are not that kind of model. They cop religion and start explaining that they don’t want their family and friends to see them. Unless someone drugged you up or stuck a gun to your head and said “remove your clothes and shoot nude” then if there is fault it is the model’s . In most cases these issues of what someone made you shoot is more in situations where the model is getting a free photoshoot. The bad thing about free in this case is that the photographer may shoot what you want but definitely is going to get what they want. You have to always remember that you are the person seeking to get something for free. In the business of exchange one will always come in on a self serving interest. Nothing personal but realistic. Time is money and money is time. If you want to handle business without paying for it the regular way expect that it will be gotten another. As long as you got what you needed everything else is just your obligation to the deal. If you don’t want to shoot something say something or just leave. Stop acting like you are a hostage victim or brainless idiot. Open your mouth or hit the door. Accept responsibility and keep it moving.

28 URBANMAINSTREAM.com JULY 2009

by Alice Walker

online facts:

"57% of shoppers 18 or older say

the internet is their

primary source of information

for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence

nearly half of all retails sales in 2010. -Jupiter

2008 oct URBANMAINSTREAM.com

Industry Specialprofile editorial Politik me

You Can’t Handle the Truth by Shinobi Muhammad

Warning to certain Photographers in Atlanta

Periodically while running specials online for models, actors and others who need photography services. I run into a few photographers online, who hide behind alias emails, anonymous craigslist spams and whatever to disguise their coward acts. They complain about my rules as a photographer, my random pricing, and how so called “models” are treated. I want to address each point. Point #1 In a market where high fashion, in particular among Black models, is so non-existent. Where models in most cases cannot pose, don’t read details for the shoot, don’t understand how to market themselves, many come with bad hygiene, bad attitudes and misconceptions of what it is to model. I don’t make promises and then break them if the model is on point. I am informative and sometimes to direct and firm about what they need to do. I don’t “cuddle” the models. If they can’t pose or the pictures are bad or they need to invest in a makeup artist, hairstylist and so forth, I will tell them. So many photographers in Atlanta have created an environment where high fashion, commercial and editorial representation among Black models is consumed with “booty” modeling. I attempted in the beginning to assist those “booty” models into doing other types of photography. But, just as of this year and for the sake of this magazine started focusing on working with agencies, Black models who don’t really want to do booty modeling, White and other ethnicity models who are anxious to be about High Fashion, Editorial and Commercial work. So my rules are based on a weeding out process. The more serious models will be a part of my program. The rest will stick with those photographers who are more concerned with showcasing “booty”. Point #2 I price to offset the many models who either want to pay but can’t afford all the various rates. I price in a way to be competitive in a market where people are deceived about what quality images are. Point #3 I treat models with shrewd fairness. I need to see where their head is at if I am doing free services. I have watched models get work, build paysites and calendars off the images I have taken. They do not pay me when they get paid. I understand that is the trade off when they offer to participate in a shoot. Nowadays, I am a little more firm and am more no nonsense. You come late or reschedule you pay a fee. You don’t come prepared you risk me not shooting you. You don’t bring your jump drive for your pictures then you’ll have to come back another day to get them. It’s business and free for me does not pay the bills unless I create a product from the images. My paying clients are loyal and straight about their business and they get the royal treatment. So for all of you Atlanta photographers who have a problem with me but can’t be man or woman enough to confront me. Then continue acting like “whining” cowards. I have only been here for 3 years so don’t sit back like bums talking about me. Though I enjoy when subordinates talk about me. It’s like envy and jealousy. I go throughout my days not even thinking about any of you. But, it seems I’m always on your mind. You need to spend that time on improving your skills and developing better opportunities in this market for all models and stop depending on “booty” shots and out of shape beat down wanna be models. In closing, I have featured many Atlanta photographers who I feel are excellent at what they do. I appreciate their inspiration and support. As I will continue to reach out to them and feature their work and wonderful talents in this magazine. Now if that leads to that photographer getting work I would have gotten. “Who cares!” I love competition, and I let the consumer choose who they will. I just want to make sure they know they have options in this market with real photographers.

30 URBANMAINSTREAM.com JULY 2009

3rd Year and 49th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.

Reach 450,000 Readers Inexpensive Advertising

Readers in the U.S. and Overseas

Local online versions of magazine in NY, LA, Ontario and UK coming Spring 2009 UM Trade Magazine - Print version- Coming Fall 2009

2008

What's your game plan?

Industry profile cover storyme Politik

There is a rule to establishing a true game plan. That rule is based on the entire end game of your plan. What is that rule? In order to have a true Game Plan you must establish RELEVANCY. What does this mean? Well, to be Relevant by definition is defined as (according to Webster)

www.PhotosbyShinobi.com makeup: Faces By Knight styling: Dionique hair: D’orita 32 URBANMAINSTREAM.com JULY 2009

“1 a: having significant and demonstrable bearing on the matter at hand b: affording evidence tending to prove or disprove the matter at issue or under discussion <relevant testimony> c: having social relevance”.

FEATURE

A GAME PLAN is about laying out options, setting goals and preparing to meet challenges. Once a person embarks on a desired goal in life it is important that they lay out some rules to their road to success. For the sake of clarity. I will be focusing more on those in the business of modeling, fashion or anyone active in some area of this business.

COVER: game plan

Some it’s to work hard for 40 or so years at the same job, retire and grow old. For others its investing in the stock market, starting a new business or just as simple as getting married and raising a family. Many of us have our sights on some type of game plan or other. Though not always spelled out as a game plan. It becomes that as we begin to realise the importance of achieving or accomplishing something in our lives.

accomplish anything in lifeasthengood we are as

FEATURE

A game plan is as good as those it has the ability to influence. If you can’t influence or persuade people into belief then your ability to accomplish your game plan will not grow to fruition. As a known fact, no matter how great or small a plan, that what finally determines its success is who can be influence the most regarding its relevance. A person could be lying vs someone who is not. But, whoever can express the greatest relevance will win outright.

If we are not trying to

COVER: Game Plan

A plan must be relevant. You must be able to “prove” or “disprove” the significance of your Game Plan, not only to yourself but to others. Showing constant validity or just cause for your actions or motivations in a direction of choice. Some believe that what they do only impacts them. While other think that what is relevant to them has no bearing on others. A model who says she wants to be the next Tyra Banks. Has to show “significant” or “demonstratable” examples in their own qualities, actions and decisions to even convey to others she is serious about her proclaimed convictions.

dead.

You can’t just say you want to model, be a great clothing designer or the hottest hair or makeup artist. You have to utilize your actions to prove to yourself but most importantly others that you are what you truly profess to be. This is why understanding your Game Plan is important. A game plan will help you to organize not only your thoughts but it will help you to set up an outline whereas you can adhere to. That outline as you implement various stages of your game plan will “prove” or “disprove” the relevance of what you say you want to accomplish. The bigger the aspiration the more you have to have due diligence to carryout a well guided game plan. What you say and do eventually have an impact on how well you can convey to others what you want to accomplish. Because as we all know that the only reason for having a Game Plan in life in the first place is to feel that we are on the road to self fulfilling accomplishments. If we are not trying to accomplish anything in life then we are as good as dead.

2009 juLY URBANMAINSTREAM.com

modeling 1on1

Trade Name: Carrie How long you’ve been Modeling: 6 months Business Philosophy: Have fun while still being professional Your Name: Carrie Ledgerwood City/State: Charlotte, NC Website: Email: cledgerwood@carolina.rr.com UM: What got you started in the business? CL: In my seventh year of gymnastics, I grew six inches taller, so my height became a liability. I still wanted to “perform” in front of people, so my coach, family and friends encouraged me to try modeling, an industry where my height is an asset. Also, ever since I was two years old, I have enjoyed dressing up and having my Mom take photos of me. UM: What are your motivations to succeed? CL: The desire to learn a new creative job and get recognized for my work. UM: What industry examples do you look up to as role models? CL: Tyra Banks and Cindy Crawford, who were models but also savvy business women. UM: What are some of your greatest challenges? CL: A physical challenge is traveling from Charlotte to Atlanta for photo shoots and not missing school. A mental challenge is incorporating the photographer’s vision with my own. UM: Where do you see yourself in 2 years? I’m only 14, so I’ll still be in high school in 2 years. My first priority is doing well in school, but I want to continue modeling whenever I can.

Hair: Kayree Jonae Makeup: Kenea Styling: Dionique 34 URBANMAINSTREAM.com JULY 2009

showcase

Modeling 1on1

UM: How do you seek to improve your craft? CL: By taking advice from photographers, looking at fashion magazines, practicing poses and different facial expressions. UM: Why did you agree to be featured in Urban Mainstream magazine? CL: I need experience and exposure in modeling, and Urban Mainstream offered the opportunity. I also like the diverse models it features.

Trade Name: Anthony How long you've been modeling: I signed with HOP in November 2008. Business Philosophy: A quote from Jay Alexander comes to mind, "Work it like you're for sale and the rent is due tonight!" Your Name: Anthony Walega City/State: Snellville, Georgia email: awalega1@yahoo.com UM: What got you started in the business? AW: Well I had wanted to model for quite some time when an opportunity to do some hair modeling for Toni and Guy came my way. It was a great way to practice, get killer pictures, and form a relationship with a giant in the hair styling world. UM: What are your motivations to succeed? AW: Well I believe that everyone has an inherent need to be or feel successful because it is a part of becoming self-actualized. However, some people donâ&#x20AC;&#x2122;t take advantage of their potential to make something great out of themselves. Modeling is my dream and I donâ&#x20AC;&#x2122;t want to regret not taking advantage of my potential to make a name for myself in the industry.

continued page 37

2009 juLY URBANMAINSTREAM.com

MUST READ SECTION FOR MODELS

Models Know Your Craft How Should I Market Myself?

Everything that we know related to any product, service, idea or what have you at some point must be marketed to an intended audience. The purpose of marketing is to reach the largest possible range of people who will buy into your ideas, products or services. Marketing can be a very time consuming and tideous endeavor. However, marketing techniques applied and reenforced will tend to weight more on the thought of your intended audience. When it comes to a model. The greatest marketing image is what the model portrays to the world. No matter what you say out of your mouth. People see what they see. The ability to align what people hear with what people see is vital. A glamour model wanting to be seen as a fashion model can’t have a bunch of non-fashion images in their portfolio. People will ignore what you say and go off what they perceive you “really” want to do. Selling an image is not an easy thing to do. First and foremost you need to know what your intentions are when getting pictures taken of you. You need to know which image will place you best. A model once asked me to review her portfolio to decide what she needed to add or change. I had my view of her portfolio but to drive home the message that she needed to do an overhaul. I showed her a stack of agency model comp cards. She looked over her portfolio and then the comp cards and in seconds she realized what was missing in her portfolio. We sat down to go over what the next step would be. Models need to seek out advice from those who will be outright truthful and real with them. Your image and the manner in which you seek to market yourself boils down to the dollars and cents of your modeling aspirations. Models have to remember that this is a business and in order to be taken serious. You have to first show how much business sense you have about your own image. The value you put into it will be the return you get out.

36 URBANMAINSTREAM.com feb 2009

modeling 1on1: (continued) Model: Anthony

UM: What industry examples do you look up to as role models? AW: It is well known that models have a relatively short shelf-life so people like Tyra Banks, Kimora Lee Simmons, Heidi Klum, and Cindy Crawford are amazing examples of models who used their careers as platforms to build lifelong empires. UM: What are some of your greatest challenges? AW: Male modeling is a challenge in itself. It is often seen as an accessory to the female industry but with the advent of men caring more about fashion I see it growing tremendously in the coming years. Other than that, I have a huge sweet tooth and sometimes it is hard for me to pass up ice cream. But hey, it is good to indulge yourself every once in a while. UM: Where do you see yourself in 2 years? AW: Milan, Paris, Tokyo, London.....any of those will do. UM: How do you seek to improve your craft? AW: It is so important to KNOW fashion if you want to succeed in the industry so I do research constantly. I watch fashion shows, read fashion history, read magazines, and study designers and photographers and their subsequent styles. You need to understand a craft to do it. UM: Why did you agree to be featured in Urban Mainstream Magazine? AW: Urban Mainstream Magazine is a fairly new project that brings diversity to media attention. There are so many types of beauty that are ignored and it is imperative that they are acknowledged. I think that this magazine is a good medium to break conventionality.

2009 juLY URBANMAINSTREAM.com

Views expressed in this section are solely used to demonstrate an editorial viewpoint regarding those in the industry. They are not necessarily the viewpoint of the magazine, management or owners.

onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories We are always on the lookout to offer constructive criticism regarding models, photographers, makeup artists, stylists, and anyone in the business. Sometimes harsh, but all of the time real-talk designed to give those in the industry a better look at themselves. Plus, this section is designed to be the only outlet for those who feel like they’ve been scammed or mistreated in the industry.

20 NEW People put OnBlast! Issue 52 OnBlast!!! August 27th Issue Starting August’s issue of Urban Mainstream magazine we will identify 3 photographers, makeup artists, hair stylists, models, and designers to put OnBlast! never in a negative way. But in a constructive criticism way. Now, those who come to our shoots as “no shows” or who have bad hygience and attitudes, well we will rip a new one in them. We have one OnBlast! of a model we did not put up because we wanted to wait till we jumped up our numbers in September on Modelmayhem. She was very disrespectable and shameless in her way of doing business.

personalHYGIENEgoneBAD Urban Mainstream will be expanding the ONBLAST! section to include: Personal Hygiene Gone Bad! This will be brief snippet stories about models who show up to shoots with bad odors, bad weaves, SCAREY AND HAIRY bikini areas and Gorilla arm pits, chiped toe nails, manly eyebrows with a mustache to match and so much more. This snippet section will focus on how models show up to photoshoots like they never had any home training. Plus, we will review model portfolios on Model Mayhem, One Model Place and others and critiquing the bad presentation of the models we find. Our hope is that we motivate models to clean up their act and to be on notice that someone is watching. So, if you see someone on a model site or if you experienced first hand a model who came to a photoshoot “busted” let us know. You can email us at: Contact@urbanmainstream.com attn: OnBlast!

38 URBANMAINSTREAM.com JULY 2009

NEW FEATURE!

Click any Website Address in UM Magazine and go directly to the web page mentioned in the story.

onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

CRAIGSLIST FIASCO

SHINOBI HARASSED AND ATTACKED ON CRAIGSLIST

In the dark, random models or photographers spent a full day spreading malicious attacks against Shinobi on craigslist. Crying foul that Shinobi somehow gets them to take off their clothes, or that he does not give them pictures, he feels up on them and that his pictures are garbage. On every point we lashed ba ck. Point #1 regarding shooting models naked. When a model comes to a shoot and eventually takes her clothes off , unless she was forced to at gun point. She took her clothes off because she wanted them off. Possibly because she was doing a free shoot and because Shinobi has a men’s magazine and he shoots artistic nudes. Model wants free shoots so Shinobi expects to get the shots he needs if the model wants what she says she needs. Point #2 Giving models pictures has never been a problem. What tends to happen is that people either don’t bring a jump drive or they don’t take the time to insure they pick up their pics via whatever means was set up. That’s why he has publicly displayed policies for getting your pictures. Point #3 feeling up the models becomes the grey area of things. If a model feels as though she does not want someone putting on her oil to insure it is on properly for the shot by the photographer. She should bring an oil girl or boy. Plus, if after 3 swimsuit and nude looks you still have him putting on oil then either you like the contact or like him you realize he just wants to prep you so he can get on with the shots. Point #4 is actually pointless. Shinobi’s photography speaks for its self. So, if you are going to use craigslist as a form of putting someone onblast you should at least not be a coward about it. Because if your statements are false then like in our legal system, the right to know our accuser is paramount. Rumors, Lies and deceit by haters will always be dealt with

Should you pay to attend casting calls?

by Lia

Okay, so how many of you aspiring models and/or talent truly know the answer to this? Sadly, not many considering us models get easily caught up in the details of the casting versus taking the time to do the proper research. Let’s start from the top, do you know if that business is licensed in their given state to operate as a Talent or Modeling Agency? If not then check with your local regulatory board, in Florida, Texas and New York it is a requirement to be licensed. There is a plethora of information on the internet both useful and almost indecent. Let me be candid, I am not an expert nor do I claim to be but I have seen, heard and experienced quite a bit. It truly amazes me that there are so many “experts” in the entertainment industry. I conducted a search and found modeling boot camp videos which read like a whose-who into starting a pornography career. I also found how to books written by those who had first hand experience as a model and/or actor. We must weed through the false advertisement to learn what fact is and what fiction is. If we are ignorant it will be easy for models and talent to be duped with the numerous scams present. A reputable agency is not going to ask you for upfront costs or fees. If you are asked for a fee then in turn you should ask what the fee is for. Are you covering their costs? Are you putting gas in their tanks? Are you paying for their lunch? Simply put, find out what the fee is being applied to. If you are told that the fee is going toward a charity then ask which charity and find out why that particular charity was selected. After obtaining this information contact that charitable organization and find out if they are aware they will be receiving a donation. More times than not, a charity will be willing to have their name associated with the casting or event if they know they are receiving a monetary donation. Modeling agencies are not employers and cannot at any point guarantee you work. There goal is to obtain work for you and they do not get payment until you have performed the work in which you were cast. So, it can be called “registration”, “administration”, “dues” which ever fits bests yet its disreputable if it cannot be backed up with legitimacy and reasoning. Now that you have this tidbit of information how do you move forward? First, don’t make quick decisions based emotion. Wow, I am extremely guilty of this as it so easy to get caught up in the flashing lights. Be certain that you trust your intuition and don’t be so quick to hand over your hard earned money. Once that money is gone you will never see it again! Do your research and check references, don’t you have to submit a resume and/or comp card? Absolutely, be the interviewer as well as the interviewee. If for any reason you detect unethical practices contact the company first and if you are not satisfied the next step is the Better Business Bureau in your area. Our next tip will be on how to prepare for a casting. Until Then…Keep Struttin’! 2009 juLY URBANMAINSTREAM.com

onblast!

by Sarah Motley

scams badService unprofessional no-shows horrorStories

Hair stylists Mary Lou Rose MM# 705451 ModelMayhem.com

Sweetp Hair MM#782456 ModelMayhem.com

KANAKO MM#835598 ModelMayhem.com

The Traveling Stylist MM#878251 ModelMayhem.com

Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.

Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.

""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.

photographers

mwh Photograghy MM# 761760 ModelMayhem.com

MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.

Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs

Donald E. Photography MM#506223 ModelMayhem.com

Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.

contact OnBlast! at NewStoriesUM@gmail.com

attn: OnBlast!

40 URBANMAINSTREAM.com nov 2008

modeling 1on1

Angel robinson

modeling Photographer’s REALITY CHECK: 1on1

When you have photographers who tend to spend to much time cuddling and tending to kiss AR: My mom, great aunt and sister give me the their behinds in order to keep shooting them is a most motivaton. Angel Robinson Cleveland,Ohio shame. Many of these “cuddling” photographers UM: Why did you agree to be featured in the Model Mayhem#727568 Urban like Mainstream magazine? shoot because they having girls in front of tmodel2@hotmail.com AR: Urban Mainstream magazine is a great them. If a modelmagazine. is 20 minutes or even an 1 hour UM: Model Philosophy? AR: My philosophy of modeling that one late isthey willhas forgive the model and shoot them. to put an great deal of time into modeling,work If the cancels on them at the last minute hard to achieve high work the modelmodel and fashion world,you have to have an impressive eye forlame fash- excuse they still will shoot them. with some ion.One has to learn to accept negative comments When theforsame and turn them into positive development mov- model spends money with anoing forward. thr photographer but refuses to spend money them, they will still shoot them. UM: How long have you beenwith in business?

www.photosbyshinobi.com

AR: I’ve been in the modeling business for 4 years now.

They still do it because they are more concerned

UM: What got you started in this business? looking AR: What got me started in with the modeling world at is tits and butt that the real busithe fashion and glamour. When I wereof a kid I would ness the matter goes out the window. Now always play dress up in my mother’s clothes and these will get upset when make up. When I became older I knewsame I wantedphotographers to mode l because that’s what I love best. another photographer gets firm with models to

them know UM: What industry exampleslet do you look up to as that the time for playing games an role model? as a model is not the thing of acceptance with AR: Tyra Banks, Heidi Klum,Naomi Campbell,and all photographers then they think it is a case of Gisele Bundchen. someone being to harsh towards the models.

UM: What are your motivations to succeed? AR: I motivate myself looking at modeling shows, reading magazines, looking at websites and attendThese whining ing model castings.

whimps survive to fulfill their egos to showcase their machoism before womUM: Who in your personal life has given you the most motivation or insight? en. Their concerns for this business goas as far as the size of their penis. Photographers they are not, Guys with Cameras, they are.

2009 MAR. URBANMAINSTREAM.com

Leslie pinck

modeling 1on1

modeling modeling ASPIRING MODEL 1on1 1on1 CHECK: Leslie Pinck Angel Robinson Columbus/Atlanta, Cleveland,Ohio Ga. Model Mayhem#716672 Model Mayhem#727568 lesliepinck@gmail.com tmodel2@hotmail.com

REALITY

SEX IN THE INDUSTRY IS A (texturephotographics.com), so sister we give bounce REALITY as great it isaunt in any other inAR: My mom, and me ideas off each other and try out new styles and

the mostlong motivaton.men and women dustry. themesAs constantly.as My mom is always ready to support me in any way she can, and my gain dad is interact thedidissue oftoand sex for UM: Why you agree be featured in the great at marketing people products so I’ve Urban Mainstream magazine? willlearned always be a myself factor. Men do how toMainstream market by watching him. AR: Urban magazine is a great Mrs. Amy with An Affair To Remember has enUM:UM: Model Philosophy? magazine. nothing without a reason. Women Model Philosophy? couraged me, and offered me more connections LP:AR: Because I was born into this world talentless My philosophy of modeling is that one has than anyone. But Ithey couldn’tdeal have done anymen of this this yet with andtoheput hasan given me deal all that have into I believe I can doknow great of Itime modeling,work without the favor of the Lord. ALLhard things through Christ who strengthens me. to achieve high work the model and fashion knowing there is a thin line of exworld,you have to have an impressive eye for fashUM:ion.One What got started this business? pectation from the man. So in hasyou to learn toinaccept negative comments UM: Why did you agree to be featured in the Urban LP:and When I was 11 my took development me to a casting turn them intomom positive forcall movreality theymagazine? are using sex to their Mainstream for ing aspiring models. They liked me, so I took some forward. LP: Because the magazine puts a lot of effort into modeling classes and modeled for a couple years. advantage. I

photo by www.vis.ualize.com.com mua: shon sanks

picked backlong up have prettyyou strong I was 18 and promoting models, photographers, fashion designUM:itHow beenwhen in business? ers, and others. They give people with experience have been doing it since. AR: I’ve been in the modeling business for 4 years or ones that haven’t been discovered Many models recognize theyyetdoa chance not now. to be featured in the magazine. I am fortunate to make it far this workthe withtools such a to team and proud to in have Urban UM:UM: What industry you look up to ashave What got youexamples started indothis business? Mainstream as part of my portfolio. an role model? business without a little boost or AR: What got me started in the modeling world is LP:the I don’t haveand anyglamour. specific examples; I look fashion When I were a kidatI the would industry a whole. setting sights onclothes one par-help alwaysasplay dressByup in mymymother’s and from some man or men in the ticular person I feel like I would be putting limits on make up. When I became older I knew I wantedbusiness. to So the reality of a little what I canl because achieve. that’s what I love best. mode

“naughty” here and there is very

UM:UM: What are industry some of your greatest challenges? What examples do you look up to as LP:an There are soo many temptations in this businessrelevant and common. Though a role model? to step your comfort zone and cross the linemodel who really is purely wise AR: out TyraofBanks, Heidi Klum,Naomi Campbell,and thatGisele you have drawn for yourself. It is easy to sacriBundchen. fice who you are in order to create the model youand about her business in all actuality want toWhat become. So my greatest challenge is beingdon’t have to worry about this trade UM: are your motivations to succeed? someone that young people, aspiring models, shows, can AR: I motivate myself looking at modeling of favors. It is mostly women who lookreading up to and respect, someone that my peers can magazines, looking at websites and attendbe ing inspired by, and someone that my parents and are lazy and are looking for a “Sugar model castings. grandparents would be proud of all at the same scenario to whisk them to time. UM: Who in your personal life has given you Daddy” the most motivation or insight?

the next level of opportunities.

UM: What are your motivations to succeed? LP: Whether I am in the studio or on the runway I can be whoever I wanted to be, it’s my way of actingAgreeable or not, a price must be without using words. However, my true motivationpaid. Whether you pay with your is to show young models that you do not have to do things that are strongly suggestive to be successful;own hard work and due dilligence that you can have strong morals and values in thisor you pay on your back. Either business.

way the choice is always yours. You the best

UM: Who in your personal life has given you theare your decisions to make most motivation or insight? LP: My older sister makes a living as a pho-of whatever you decide. tographer, she owns Texture PhotoGraphics

42 URBANMAINSTREAM.com MAR. 2009

HAIR: KEKA MUA: LASHANDRA WWW.PHOTOSBYSHINOBI.COM

You Want to Be on the Cover? Issue #53: October Issue

Makeover cover model Clothes, Makeup and Hair Included. Full Cover and Spread Exclusive

Screening Taking Place Now!

Issue #54: November Issue

Fashion Beauty over 40 Clothes, Makeup and Hair Included. Full Cover and Spread Exclusive

click here: www.urbanmainstream.com /page2 review model submission section

Industry profile Industry Insight Politik me

REPEAT SECTION BASED ON MODEL EMAILS SAYING “Industry Insights was the most informative I’ve seen in a while..”

industry insights 1on1

by Corey Cox

The Pose The most important thing for anyone who aspires to model is understanding how to pose. I see many shoots where models show up and end up either totally confused over what to do in front of the camera or they limited to the same 6 or 8 poses and 2 facial expressions. They always look like they are struggling taking nearly an hour or so to warm up to the camera. Then they are sitting and waiting on the photographer to do the job of Posing assistant and then take pictures. Basically, what they end up doing is giving justification over why so many people look at aspiring models as unlikely hopefuls who but for the exception of a few will ever be taken serious. Posing is so important. It is the most critical aspect of creating an image that makes sense as a tool to convey a commercial, editorial, fashion, lifestyle, glamour or whatever idea or message. Posing is the key to the whole game of this modeling industry. The more solid the pose the more impactful the message or idea being conveyed is digested in our psyche. That look is key to determining your worth and value in the industry.

44 URBANMAINSTREAM.com JULY 2009

New Videos in AUGUST 27TH ISSUE Click Video Image or link below: http://www.youtube.com/watch?v=HFKrrdJxakE

industry insights 1on1

Many of the models we come in contact with are always looking for more sources of information to enhance their skills and insight into the modeling and fashion world. Our magazine tries to find different ways to fulfill our readrs need for information by researching to find those answers or points of reference needed by our readers. This issue we are focusing on Posing, Runway, Headshots, Getting Paid as a model, and doing an interview.

industry insights 1on1

Click Video Image or link below: http://www.youtube.com/watch?v=p8DYtnBa4a8&NR=1

Click Video Image or link below: http://www.youtube.com/watch?v=VmUSviYKJSM&NR=1

Click Video Image or link below: http://www.youtube.com/watch?v=yI_47AaDPlI&feature=channel

2009 juLY URBANMAINSTREAM.com

Industry profile Industry Insight Politik me

industry insights 1on1

by Corey Cox

Videos in The Headshot New AUGUST 27TH A lot of models we have seen show up for a head shot shoot as if it were any other shoot. The fact of the matter is that headshots should be as â&#x20AC;&#x153;simpleâ&#x20AC;? as possible. Headshots are generally used by models and actors so that the prospective agent or casting director can have a clear chance of considering you for any opportunity they may have in the works. A headshot should show the full face. There should never be jewelry around the neck and in actuality it would be better to have none on at all. Models should not wear loud makeup. Makeup should be maintained to a minimum. Hair should be well maintained, along with eyebrows and facial hair, if any. The picture should not be over photoshopped and if at all possible not to use an image that is not photoshopped would be better. In this next video you will find tips in taking your next headshot.

46 URBANMAINSTREAM.com JULY 2009

ISSUE

industry insights 1on1

Click Video Image or link below: http://www.youtube.com/watch?v=pxdgMYbGbnI&feature=related

“Utilize the information we give you in Urban Mainstream magazine to assist you in improving your opportunities. Remember, you don’t know everything.”

2009 juLY URBANMAINSTREAM.com

Industry profile Industry Insight Politik me

industry insights 1on1

Posing Examples

body mirror for practicing. Also, with a regular camera phone or video recorder a friend should capture you practicing your poses for later critique.

by Corey Cox

Jade Hitomi, one of our cover models

demonstrates samples in posing and her industry insight into the importance of posing techniques. UM: What is important about knowing how to pose? AN: In the dictionary the verb modeling reads: a person employed to wear clothing or pose with a product for purposes of display and advertising. If you are a Model then your primary objective is to pose with or for a product to display it in the most attractive manner. It it vital for a model to know how to pose for the product to sell it effectively.

Posture/Straight lines make good for posing. Keeping the neck open and chin well positioned.

UM: What are ways you practice your posing techniques? AN: I practice posing in a mirror to see what angles look more attractive. I have noticed that just moving and getting your body to be less stiff helps as well. UM: How do photographers relate to you based on your posing skills? AN: I really enjoy high fashion poses and awkward sharp angles that bring depth to the picture. I feel that they enjoy using me for these looks such as high fashion based on my posing. UM: Does real posing hurt? AN: Yes and it is very uncomfortable. It is not posing unless it feels uncomfortable and leaves you sore the next day!

48 URBANMAINSTREAM.com JULY 2009

New Videos in AUGUST 27TH ISSUE

industry insights 1on1

Models should have a Three angle full

Jade shot over 169 poses

Stretching before and after a photoshoot is important. Your joints undergo a lot of strain while performing awkward poses. Back, neck, knee and ankle problems can develop over time. So stretching is the least you can do daily to condition your body.

industry insights 1on1

for this editorial. Each pose was unique no repeats. It took us a little less than 30 minutes. This is the type of model you want to pay. She does Fashion to Glamour modeling and all of her pictures are consistent. She has been modeling for 2 years. No cuddling, hand holding or very much verbal instructions had to be given.

UM: How does strong posing impact the quality of your pictures? AN: Posing brings life and depth to the images. It also builds a story through expressions and the movements displayed. UM: An obvious answer to a question. How does bad posing impact your pictures? AN: The quality of the picture will suffer and it may not effectively sell the product or posses the emotion in which the client had in mind. UM: What do you think is important when posing Glamour, Fashion or any other form? AN: To study the scene and the wardrobe. Put yourself into the scene like an actor in a movie would. I like to say that you are creating emotion in motion on the set for the photographer to capture. UM: What is the reason you decided to do this Posing Techniques: 1on1 Segment? AN: I am thirsty for knowledge in this industry. I want to advance my techniques and skills. Just like an artist would practice drawing a model must practice posing.

Urban Mainstream magazine Jade

would like to give a special thanks to for taking the time out in between family and fun to shoot with us. Shinobi loves working with real models who enjoy their trade and show it.

2009 juLY URBANMAINSTREAM.com

Industry profile Industry Insight Politik me

industry insights 1on1

Posing Examples PART #2

body mirror for practicing. Also, with a regular camera phone or video recorder a friend should capture you practicing your poses for later critique.

by Corey Cox

Cynthia Agalaba, one of our on-

going featured models demonstrates samples in posing and her industry insight into the importance of posing techniques. UM: What is important about knowing how to pose? AN: The most important aspect of knowing how to pose is to know what you are posing for. As a model you are exposed to different characteristics based on the visions of the clients or the photographers. UM: What are ways you practice your posing techniques? AN: I practice my posing techniques by standing in front of the mirror or video taping my poses to see what works and what does not work.

Posture/Straight lines make good for posing. Keeping the neck open and chin well positioned.

UM: How do photographers relate to you based on your posing skills? AN: Photographers relate to me based on my posing skills because they know that I do not need coaching or need to be held by the hands. They see that I am willing to collaborate with different ideas to create a beautiful outcome. As well I am willing to step out of the box and give it my all. Modeling is not only about being pretty. Modeling is also about expressionism. UM: Does real posing hurt? AN: For me personally, posing does not hurt. I am physically in shape and I have a high tolerance for pain. If it does hurt, one just has to learn to endure the pain and remember no matter how awkward the pose the outcome will be beautiful. 50 URBANMAINSTREAM.com JULY 2009

New Videos in AUGUST 27TH ISSUE

industry insights 1on1

Models should have a Three angle full

Cynthia shot over 169 poses for this editorial. Each pose

industry insights 1on1

was unique no repeats. It took us a little less than 30 minutes. This is the type of model you want to pay. She does Fashion to Glamour modeling and all of her pictures are consistent. She has been modeling for 2 years. No cuddling, hand holding or very much verbal instructions had to be given.

UM: How does strong posing impact the quality of your pictures? AN: Strong posing impacts the quality of your pictures as to whether you can show your pictures to agencies or place them in your portfolio. Your pictures is what sells you to clients and what gets you a job. UM: An obvious answer to a question. How does bad posing impact your pictures? AN: Bad posing might impact your pictures because you will be unable to place them in your portfolio. Bad posing also impacts whether you will be booked for a job. It might show lack of professionalism (even though that is not your intent). It makes the photographers feel like their are wasting their time.Also we can not forget about the makeup artists, hairstylists, and wardrobe stylists who take the time to extend their craft onto your face, body, and hair. As well, clients do not want to feel that they are wasting their time and money. UM: What do you think is important when posing Glamour, Fashion or any other form? AN:The things I believe are important when posing for Glamour, Fashion, or any other form is to: believe in yourself, to be confident, and to never second guess yourself. Believe it or not, second guessing yourself does show up in pictures, that is one of the most important thing to avoid. Always, always, always go for the pose, whether you are posing as a hunchback or elongating your neck. That particular pose might be outrageously mind blowing when it comes out on picture. Another posing technique is to have fun and to be comfortable. UM: What is the reason you decided to do this Posing Techniques: 1on1 Segment? AN: I love modeling. I love posing. It has become second nature to me to the point where I do not know when I am posing. I decided to do Posing Techniques: 1on1 segment to help those just starting out in the modeling industry and who are unsure of themselves.

Urban Mainstream magazine Cynthia

would like to give a special thanks to for taking the time out in between family and fun to shoot with us. Shinobi loves working with real models who enjoy their trade and show it.

2009 juLY URBANMAINSTREAM.com

NEW FEATURE!

Click any Website Address in UM Magazine and go directly to the web page mentioned in the story. 52 URBANMAINSTREAM.com JUly 2009

www.PhotosByShinobi.com

We take assisting

models seriously.

Our Magazine is about providing opportunities, information and guidance that will benefit not only the models but others in the creative process i.e. the makeup artist, hair stylist, designer and photographer.

2009 july URBANMAINSTREAM.com

shopping spree

We truly do

DEFINE OURSELVES. 54 URBANMAINSTREAM.com OCT 2008

photo by www.followmystory.com

Modeling Opportunities: *Cover Page *Feature *Commercial *Editorial

Print & Online

L’aigner La’Key

Plus, Fashion Shows

Online Video Host/Spokesmodels

Published Exposure Go to the www.urbanMainstream.com scroll down and click on: “CLICK HERE” fill out a submission form.

FA L L 2 0 0 9 M o d e l Search

2009 july URBANMAINSTREAM.com

Why Posing Skills are Important? As a Model, your truest worth is in your ability to pose. Posing with little or no direction is what the industry wants. Models who show up at shoots saying they don’t know how to pose or they don’t have much experience in it. Should not call themselves models. Developing posing techniques does not require the time of an experienced photographer, makeup artist, hair stylist or fashion designer. You don’t deserve that if you don’t invest in your own abilities on your own time.

POSING IS FUNDAMENTAL IT DISTINGUISHES YOU FROM WANNA-BE MODELS WHO ONLY WANT TO TAKE PICTURES FOR BRAGGING RIGHTS OR FUN..

WWW.PHOTOSBYSHINOBI.COM

Indie designer

Name of Business: NAI by Nadia Atanasova Ivanova How long you've been in business: Just Started. Graduated in December 2008 and just opened the business. Business Philosophy: Create wearable art that gives unique enjoyment of wearing it. Your Name: Nadia Atanasova Ivanova City/State: Mount Prospect, IL Website: www.naiivanova.com Email: nadia@naiivanova.com UM: What got you started in the business? NI: Since I was a little girl I wanted to be a fashion designer. Now I am fulfilling this dream. I wanted to be able to communicate, to express my views via fashion. UM: What are your motivations to succeed? NI: I love being busy and exited about new design. I am passionate about creativity. It is the persistent and desire to improve and be better and better in what I do. I also have my family that believes in me and gives me great motivation support to keep going, to keep working. My designs are always inspired from art, architecture, politics and history. My Spring/Summer 2010 is inspired from architecture and I already have the vision for the next collection. UM: What industry examples do you look up to as role models? NI: There are many great designers. I look up to: Hussein Chalayan, Alexander McQueen, Martin Margiela, and Yohji Yamamoto. UM: What are some of your greatest challenges? NI: At this point to find good Fashion PR. Over all: to simplify my vision into wearable garment. UM: Where do you see yourself in 2 years? NI: In 2 years I would like to be known designer by participating in Fashion Events in USA and Europe. UM: How do you seek to improve your craft? NI: Learning more about my customer in order to design garments that will satisfy their needs and 58 URBANMAINSTREAM.com JULY 2009

wants. UM: What is an important function of a Wardrobe Stylist? NI: Find what cuts and colors will flatter human body and still keep a unique personal style. UM: What are some of the biggest “don’ts” for a designer? NI: Do not ever copy another designer. Do not just sew a garment, create one, be inspired. UM: What defines an efficient and effective fashion designer? NI: A designer that is able to design with fashion forward attitude, following a vision and have good market and retail presence. UM: Why did you agree to be featured in Urban Mainstream magazine? NI: Urban Mainstream Magazine brings creative minds from all kinds of walks into the pages of the magazine. I like the fact that it is not focusing on one topic. It covers various topics and has variety of readers.

indie designer: nadia Atanasova Ivanova

NAI by Nadia Atanasova Ivanova

indie designer: nadia Atanasova Ivanova

Hair: Dâ&#x20AC;&#x2122;orita Mua: Faces by Knight Styling: Dionique Model: Alise/HOP Models

2009 juLY URBANMAINSTREAM.com

indie designer: nadia Atanasova Ivanova

60 URBANMAINSTREAM.com JuLY 2009

indie designer: nadia Atanasova Ivanova

Hair: Kayree Jonae Mua: Kenea Styling: Dionique Models: (L) DaJ (R) Brittany / HOP Models

2009 juLY URBANMAINSTREAM.com

Wardrobe Stylist

S & J Style House

Name of Business: S&J Style House How long you've been in business: 1 1/2 yrs Business Philosophy: "You have to look the part... it's all about the style" Your Name: Jess City/State: Atlanta, GA Website: www.Snjstylehouse.com Email: snjstylehouse@gmail.com UM: What got you started in the business? SJ: I've modeled for a long time & I wanted to experience being on the other side of the camera. Considering I love all things fashionable I thought it would be an ideal transition for me. UM: What are your motivations to succeed? SJ: My son, my family and the opportunity to tell little girls from South Jamaica Queens, that I'm a living testiment that dreams do come true with hard work & dedication. UM: What industry examples do you look up to as role models? SJ: I look up to Kimora Lee Simmons, & her fashion empire. She defied odds every step of her career. She set trends & broke boundries. She definitely has paved the way for someone like me who thrives on going against the grain. UM: What are some of your greatest challenges? SJ: Hmmm...my greatest challange would be fighting the impusle to shop for myself while shopping for clients. I love shopping & I have to constantly tell myself to remain focused...it's not always about me. UM: Where do you see yourself in 2 years? SJ: In two years, S&J Style House would be a fashion power house featuring the most talented & eclectic team of stylists the fashion industry has ever seen. I will also have a grand opening fashion extravaganza for my boutique,"The Style House". UM: How do you seek to improve your craft? SJ: I am on a constatant quest for knowledge. I'm like a sponge, I absorb all fashionable things that i see, hear, & read. Traveling aids in the improvement of my craft; seeing different cultures, styles & 62 URBANMAINSTREAM.com JULY 2009

trends always inspires me to think outside the box. UM: What is an important function of a Wardrobe Stylist? SJ: Variety...a wardrobe styilist is non functional if they can not create a variety of choices for their clients. UM: What are some misunderstandings people have about wardrobe stylist? SJ: People tend to think we are all designers... not all stylist are designers. I can't sow to save my life (Lol) but I have a keen eye & great sense if style, which allows me to put together hot ensembels. UM: What are some of the biggest "don'ts" for a wardrobe stylist? SJ: Don't assume...ask questions...you should always find out your clients needs, wants & personal style. They may not like or feel comfortable in what you like. UM: What defines an efficient and effective wardrobe stylist? A detailed oriented person who plans plans plans... Should be very knowledgable of body types and fashion trends. UM: Why did you agree to be featured in Urban Mainstream magazine? SJ: Because it's the hottest magazine out right now... it's actually a honor to be featured.

wardrobe stylist: S & J Style house

COVER PAGE WARDROBE STYLIST ISSUE #50

wardrobe stylist: S & J Style house

Hair: Knuckleheads, Inc. Mua: Faces By Knight Models: (L) Ashley (R) Jade Hitomi

2009 juLY URBANMAINSTREAM.com

Modeling 1on1

model stories

UM: What got you started in the business? AG: I’ve always loved having my picture taken and have always been really photogenic, even as a kid. Two years ago I started doing fashion shows at my school. After that every one kept telling me I needed to be a model! Since then I’ve had training and been trying to get started in the business. UM: What are your motivations to succeed? AG: My goal as a model is to be able to make decent money and have fun!! UM: What industry examples do you look up to as role models? AG: Heidi Klum UM: What are some of your greatest challenges? AG: I know this sounds funny but blinking is a big problem for me. The flash always makes me want to blink! UM: Where do you see yourself in 2 years? AG: I hope to be in magazines like Teen Vogue and Seventeen and doing commercials. UM: How do you seek to improve your craft? AG: I think practice is the way I am going to improve. UM: Why did you agree to be featured in Urban Mainstream magazine? AG: I think as a model I learn something new from every photoshoot I do and also I’m trying to build and diversify my portfolio.

D e f i n e Yourself as a Model... 64 URBANMAINSTREAM.com JULY 2009

showcase

Annie

How long you've been Modeling: 6 months Business Philosophy: Work hard, be professional and have fun! Your Name: Annie Gunther City/State: Kennesaw, GA Website: www.hopmodels.com Email: nancygunther@bellsouth.net

Modeling 1on1

Trade Name:

TRADE PRINT LAUNCHES NOVEMBER 2009 Trade version of Urban Mainstream officially launches November 2009. While Urban Mainstream the online version will continue to be on its monthly run. The print version, which will primarily be a trade magazine featuring every three months Photographers, Makeup Artists, Hair stylists, Independent Fashion Designers, Wardrobe Stylists and Models. These will be chosen from a pool selected from our online editions. So, if you are in the online edition, there is a likelihood you will be in the trade magazine. The trade magazine will be an excellent source to find that next talented person in a major market near you. The trade magazine will initially focus on Los Angeles, Chicago, New York, Miami/Orlando, Atlanta, DC, and Texas. Mainly identifying those we feel that stand out in their market.

not as a black, white, latino, or asian model-

but as a model.

2009 JULY. URBANMAINSTREAM.com

Industry profile wardrode stylist

Dionique wardrobe stylist: dionique

Name of Business: DIONIQUE How long you’ve been in business: 5yrs Business Philosophy: “Fashion cost, Style does not” Your Name: Jasmine Jones City/State: Atlanta, GA. /Chicago, IL. Website: www.modelmayhem.com/DIONIQUE Email: Dioniquedesigns@yahoo.com

UM: What got you started in the business? JJ: I’ve always enjoyed art and being creative since I was little, I later went to school for fashion, and I’m now a designer who also does stylist work. UM: What are your motivations to succeed? JJ: My family motivates me to succeed and when people say they enjoy my work that motivates me to keep going.. UM: What industry examples do you look up to as role models? JJ: I think you have to look up to the great fashion icons (ie: Coco Chanel), as stylist Rachel Zoe, Stacy Beverly (Girlfriends/The Game), Eric Daman (Gossip Girl). UM: What are some of your greatest challenges? JJ: There are challenges in everything you do you just have to do your best to overcome them. UM: Where do you see yourself in 2 years? JJ: Being a known designer/wardrobe stylist for music artist and in advertisement. UM: How do you seek to improve your craft? JJ: I’m always researching, watching, listening, learning and improving. UM: What is an important function of a Wardrobe Stylist? JJ: To put together a total look that brings out the best in someone. UM: What are some misunderstandings people have about wardrobe stylist? JJ: That a stylist is someone who just likes fashion or to shop. If you’re good it really does take talent. UM: What are some of the biggest “don’ts” for a wardrobe stylist? JJ: Don’t get caught up in one type of style or people will think that’s all you are capable of. UM: What defines an efficient and effective wardrobe stylist? JJ: An efficient and effective stylist can put a total look together, has knowledge of fashion, trends, fabrication, and body types and is able to multi task and assist a most of all you have to love what you do. UM: Why did you agree to be featured in Urban Mainstream magazine? JJ: It was a great opportunity to showcase my work and work with other amazing talent. 66 URBANMAINSTREAM.com JULY 2009

hair: Kayree Jonae mua: Kenaec model: Carrie / HOP Models

2009 juLY URBANMAINSTREAM.com

modeling 1on1 Industry profile

been Modeling: 1 year Business Philosophy: What ever you put into your business is what you are going to get out of it. Your Name: Ashley Rowe City/State: Atlanta, Georgia Website: www.modelmayhem.com/ashley143 Email: Ashleyhughes143@yahoo.com UM: What got you started in the business? AR: I was stopped in the mall a few times and was invited and chosen out of a lot of people to pursue a John Casablanca school. Granted I wanted to go to this school/ training. However, it was too much for my mother’s budget. So then I got stopped again by an agent from Model Productions and pursued that. I was chosen out of a lot of people for a year’s contract with them for modeling and acting. They were supose to get me jobs, but I started looking for jobs myself and seemed to be more successful than Model Productions. So I started doing it by myself. UM: What are your motivations to succeed? AR: My motivation is myself. I believe that anything I put my mind to I can do. I love to go beyond my limits and see what the outcome will bring. I love thinking “outside the box” if you will.

showcase

Ashley How long you’ve

every Americas Next Top Model show, I’d have to say my main three are Tyra Banks, Twiggy and Nigel Barker. I seem to act as if I am getting criticized during elimination every show. All the models on the show are amazing too.. I learn from their shoots. They all Rock!

Modeling 1on1

Trade Name:

UM: What are some of your greatest challenges? AR: My greatest challenge is my height. I am 5’4 and most everyone wants models 5’8 or taller. Therefore it eliminates me from jobs I would really enjoy doing. UM: Where do you see yourself in 2 years? AR: I see myself traveling a little bit more and networking with some talented people. (More so than I am now.) UM: How do you seek to improve your craft? AR: I always learn from my mistakes and I am a good observer in others. I love just watching other models shoot and see what they bring to the table. UM: Why did you agree to be featured in Urban Mainstream magazine? AR: I figured it was a great opportunity to work with some really great people such as photographers, makeup artist, and wardrobe stylist.

UM: What industry examples do you look up to as role models? AR: Being as in I’ve watched 68 URBANMAINSTREAM.com JULY 2009

Trade Name:

Daj How long

you’ve been Modeling: 1 year Business Philosophy: Philippians 4:13 I can do all things through Christ which strengtheneth me. City/State: Atlanta, GA Website:http://www.modelmayhem.com/1184464 Email: bookdaj@gmail.com UM: What got you started in the business? DA: I use to watch Fashion TV everyday when I was in high school. I was so intrigued to see different aspects of designs walking down the runway from Dolce and Gabbana, Valentino, Armani, Alexander McQueen, Chanel, Prada my list can go on and on. I said to myself “I can do that”. Little did I know it is hard work but this is want I want so I am willing to put in the time to get to the dream

that has become a passion. UM: What are your motivations to succeed? DA: My family, friends, and the word motivate me to succeed. Deuteronomy 29:9 is my favorite verse. They have pushed me with constant reminder that I do have what it takes to get to my goals and that I shouldn’t fear when things are not always looking up. UM: What are some of your greatest challenges? DA: Learning other languages so far has been the greatest challenge. But starting with the basics such as please and thank you, where’s the bathroom and how much is that is just fine for now. (continue next page)

Daj (continued)

Brittany How long you’ve been Modeling: I attended modeling school Trade Name:

when I was 17. I have always dreamed of being a model since I was a little girl but where I was from was a small town in southern Alabama and there was nothing around there to help me get started. That was until I found Barbizon. I drove to Florida once a month to attend classes. I absolutely loved it. Then at the end of the school they had a competition for all the girls of Brabizon to attend. I attended it and won honorable mention. This competition is where I met my agent. So in December of 2008 i signed with HOP Models and Talent Agency. I was still in high school then so I couldn’t do much for them still living back in southern Alabama so in June of 2009 as soon as I graduated from high school I made the best decision of my life to move to Atlanta. So I’m here now and my main focus is modeling. Business Philosophy: Everything doesn’t happen overnight. If you want something so bad then give it everything you got and with a little patience things will start falling into place. You just gotta take things one step at a time. Just

UM: Why did you agree to be featured in Urban Mainstream magazine? DA: Urban Mainstream Magazine is truly a unique magazine that show cases much diversity within its pages. I choose to work with them because you can’t put them in a boxed category, a lot like me. They don’t just cater to the fashion but have expanded themselves internationally to reach commerical, artistic, and avant garde world’s which I have never seen before with any other magazine. I am so honored to be a part of their movement and I wish them much success.

make sure it’s in the right direction. Your Name: Brittany Brown City/State: Atlanta, Ga Email: b_brown314@bellsouth.net UM: What got you started in the business? BB: Modeling is something I have always dreamed of since I was a little girl. I just believe if you want something that bad then you have to give it a shot. And I love it. UM: What are your motivations to succeed? BB: Myself mainly. This is something I have dreamed of doing and I have been given the oppurtunity to do it and I am gonna run with it. I try my hardest and really I love all the practice I can get. Also, my mom. She’s always behind me and motivating me to do my best. She supports and believes me. It’s great not to feel like I am doing this alone. (continue next page)

2009 juLY URBANMAINSTREAM.com

showcase

www.keepachildalive.org; www.theliyakebedefoundation.org

UM: How do you seek to improve your craft? DA: I seek to improve my craft by understanding my angles, proportion, light, and shadow in shapes to inspire the photographer to capture an amazing photograph.

Modeling 1on1

UM: What industry examples do you look up to as role models? DA: I really look up to women that don’t just sit on their beauty and placement in the industry, they try to make an impact on the world. Iman and Liya Kebede are my greatest role models. Iman had a big effect on my involvement with fashion and shaped and molded my way of thinking on a major level with her involvement with the charity Keep a Child Alive. Providing life-saving anti-retroviral treatment, care and support services to children and their families with HIV/AIDS in Africa and the developing world by directly engaging the global public in the fight against AIDS. Liya Kebede is another because she also cares to reach others with her foundation to reduce maternal, newborn, and child mortality and to improve health and well-being of mothers and children around the world. They both are beautiful, strong, and intelligent black women that I love to learn from.

UM: Where do you see yourself in 2 years? DA: I see myself developing my portfolio overseas becoming a stronger model expanding my mind in experience in their fashion industry. I’m passport ready just give me the destination.

modeling 1on1 Industry profile Brittany (continued)

UM: Where do you see yourself in 2 years? BB: Still modeling of course. I just hope to be the best I can be by then. Also I really want to travel around the world modeling. That would be truly amazing.

UM: Why did you agree to be featured in Urban Mainstream magazine? BB: I thought it would be an amazing experience and opportunity. Also I like shooting with different photographers. It helps me better myself because every one of them has a different method and way of doing things. It’s a really good learning experience. Also I have never been in a magazine before and thought it would be AWESOME! :)

Trade

Name:

Jade Hitomi How long you’ve been Modeling:

2 Years Business Philosophy: To create emotion in motion that can then be captured in time through the cameras lens. Your Name: Jade Hernandez City/State: Atlanta Ga Website: http://www.modelmayhem. com/482377 Email: jadehitomi@gmail.com UM: What got you started in the business? JH: Although I have always had a passion for modeling, I am currently an at home Travel Agent and while at my computer one day looking for an outlet to get me out and meeting new people in the Atlanta area, I found Meetup.com. I was thrilled to know that I could be involved with a group of people who had my same passions and interests. Being involved with 70 URBANMAINSTREAM.com July 2009

showcase

UM: What are some of your greatest challenges? BB: It’s really hard to be in a big city all alone with no friends or family here. I made the choice to move here and pursue my life long dream of modeling so therefore I had to leave everyone I knew behind. Especially being right out of highschool and from a small town. It just gets hard sometimes but I want to do this. I know it will get easier.

UM: How do you seek to improve your craft? BB: I am always looking for feedback from different people and photographers on what I need to work on. I take their constructive criticism and when I get home I work on whatever it is they told me about until I have fixed it.

these groups has opened up my adventures in the industry. UM: What are your motivations to succeed? JH: I aim to have an agency directed towards young woman in their youth who do not have guidance and strong role models in their lives. It is so easy to be lead astray and misdirected in the most vital and pure years of adolescence. I want these young woman to know that they don’t need to abuse their bodies and minds through alcohol drugs and sex in order to find themselves and what they desire for their future. I must stay focused in learning this industry so that I may be a positive example for them.

(continue next page)

Modeling 1on1

UM: What industry examples do you look up to as role models? BB: I love Tyra Banks. I watch her show Americas Next Top Model and I have always wanted to be on there. There are so many girls who dream of making it big in modeling they just dont have the right tools to get to the top. I think it’s great she created a show that helps models learn and compete for a huge contract in modeling. It’s amazing.

Jade (continued)

UM: Where do you see yourself in 2 years? JH: I plan to be more established and recognized within the

showcase

UM: What are some of your greatest challenges? JH: I feel that I have always been somewhat shy on the inside and through modeling I have been able to conquer my nerves when on set in front of the lens. Having control of your emotions and reacting at the precise times are such an important asset to have as a model.

UM: How do you seek to improve your craft? JH: When you want to master and excel in anything you must PRACTICE. I am constantly looking through magazines and photos to learn new poses and I intensely watch other models at shoots. I plan to keep working with artists who are at higher calibers so that I keep advancing my techniques and knowledge in the industry.

Modeling 1on1

UM: What industry examples do you look up to as role models? JH: To me there are many different kinds of role models in this industry. At this point I greatly admire people who are taking themselves and this industry to a new level and opening doors that have not been opened. I respect many models whose careers have grown in such a short period of time because they are hard at work making it happen.

Atlanta market and hope to be modeling full time. I am also a big fan of the theater and acting and would like to move into that direction as well.

UM: Why did you agree to be featured in Urban Mainstream magazine? JH: I feel that Urban Mainstream magazine not only offers an outlet for exposure but that it has amazing content which is vital to know if you wish to make it farther in your modeling career. It gives readers a true and un-fluffed viewpoint of what to expect and how to make yourself a more advanced model.

ACTOR

Trade Name:

David Lee

Denny Jr How long you’ve been Acting: I’ve been acting for 7 years Business Philosophy: “If opportunity doesn’t knock...build a door!!!” City/State:Atlanta, GA Email: d_enny77@hotmail.com UM: What got you started in the business? DD: Watching films and television and a little exposure during my elementary school days in drama classes UM: What are your motivations to succeed? DD: The special opportunity to impact someonelse’s life in the aspect of achieving anything he/she sets their mind to do!!! UM: What industry examples do you look up to as role models? DD: Denzel Washington

UM: What are some of your greatest challenges? DD: I would believe that would regard my eating habits. I love high calorie foods and I don’t have the metabolism to match my desired dietary liefestyle. At one time, I weighed a whoppping 430 pounds and I have lost 200 of the pounds and I have successfully kept the weight off for 10 years. UM: Where do you see yourself in 2 years? DD: I see my self reaping the harvest I dilligently sewed. UM: How do you seek to improve your craft? DD: Taking true constructive critism, honing in on my skills/craft, and progressing forward. UM: Why did you agree to be featured in Urban Mainstream magazine? DD: Because, I felt as though it was an opportunity to share postitve thoughts with others who are in pursuit of similar goals, thus, it is a chance to encourage and become a part of an intersting endeavor.

2009 JULY URBANMAINSTREAM.com

Indie designer Industry profile

Iman Tatum, whom is 28 years of age, was the first of his family to graduate from college. Iman gradu-

ated from American Intercontinental University (AIU) with a Bachelor’s degree in Visual Communications. Upon graduating from college, Iman felt as if his degree was just not enough. He wanted more out of life. As he constantly looked around himself, he saw a lack of individuality among those he witnessed through his comings and goings. His views and opinions about those who crossed his path always led back to one particular thought: They all looked the same. That is when Iman Tatum decided to be his very own boss.

Vintige Collection (derived from

the word “Vintage”) has reinvented the wheel of fashion by creating trendsetting individuality with a unique fit, design and attention to detail. The “Collection” features unique men’s apparel and will soon feature knitwear, outerwear, denim, and accessories. Since its inception the line has been sold in over 50 stores throughout the US and abroad including Japan & Puerto Rico. 72 URBANMAINSTREAM.com JULY 2009

models left to right: B.Glam, Wensdai Knight and Zan J makeup: Faces by Knight

www.vintigecollection.com

2009 JULY URBANMAINSTREAM.com

showcase

Head Designer and Founder of Vintige Collection, Iman Tatum describes his clothing line as fresh, dope, and original. With the brand following the philosophy of “NOTHING ELSE EVEN MATTERS,” Iman challenges patrons to “focus on what’s in front of you, not what’s around you and to never let others dictate the road you follow.” Iman also prides himself on pushing individuals to always strive for excellence no matter the circumstances that may present themselves in ones life.

Indie designer: vintige

Iman’s love for fashion and believing in “creating your own lane” led him to create his very own clothing line known as Vintige Collection. Vintige Collection, created in 2006 and based out of Atlanta, Georgia, was first showcased in August of 2007 at the Las Vegas Magic Convention. In his first trade show, Vintige Collection was picked up by a store in London, England as well as featured in the December 2007 issue of XXL. Entertainers such as Keri Hilson, DJ Don Cannon, DJ Infamous, and Shondrae aka “Bangledesh” Bone Crusher, Trey Songz, Attitude and Florida are just a few to name who have embraced the line.

Indie designer Industry profile

www.afrodelik.com

UM: What is an important factor in designing fashionable wear?

UM: What got you started in the business?

AD: I’ve always loved drawing. I started drawing when I was about 6. I am most at peace when I am creating. About 3 years ago, I lost my job and my chance to start my own business had come into fruition and it felt right.

AD: I see myself as an artist, not a fashionista… yet.

UM: What are your motivations to succeed?

AD: Life. Starting this business is one of my dreams on my life list. I promised myself that I would have no more regrets and that it was important for me to be courageous and pursue the things in my life that are important to me and that I am passionate about Balance and Happiness. It’s important for me to be have a career and be successful in what I enjoy.

UM: What industry examples do you look up to as role models?

AD: I mostly look up to visual artists as role models….local Canadian artists. Roxane Tracey from Toronto, Gabrielle Lasporte, Justin Bua from the U.S, and Alvin Kofi from the UK are role models.

UM: What are some of your greatest challenges? AD: Finding time to draw… Because I am running a business on my own, most of my time is spent doing so, and I am having to schedule time to draw. There is a consistent long “to do list. As a sole entrepreneur, I am wearing all hats at all times, and it can get overwhelming. UM: Where do you see yourself in 2 years?

AD: In 2 years, I see myself producing new AFRODELIK designs for clothing other than t-shirts. I can’t expand right now, but I am very excited. I see AFRODELIK selling all over the world and becoming a household name like other big brands.

UM: How do you seek to improve your craft?

AD: I am improving my craft everyday… I see what others are doing and try to do something different, something unique and genuine to AFRODELIK and to myself. I keep up with the fashion trends, colours, shoes, what are people wearing, how do they feel, what sexy out there etc….. I keep my drawing skills up to par by challenging myself in working on project that I may find difficult to do….I

74 URBANMAINSTREAM.com JULY 2009

UM: How did

AD: There are many ways, here are a few: Facebook, my website www.afrodelik.com, word of mouth, and networking. I only wear the AFRODELIK brand, whether it be an AFRODELIK t-shirt, button. AFRODELIK is always on me. I sell my products at Trade shows and outdoor events in North America. If there is a way of talking about my business in a casual conversation, I find that way. AFRODELIK is featured in magazines, blogs and newspapers in different parts of the world. Our t-shirts are seen in TV shows, recently in Canada’s first primetime TV show, “da kink in my hair”. I give away t-shirts to organizations and charities that we believe in. I share my t-shirts with celebrities that I like or admire.

UM: What are some of the biggest "dont's" for a fashion designer during the recession? AD: One of the biggest dont's for me is not to allow the recession to be a main focus or thought in your mind.

UM: Why did you agree to be featured in Urban Mainstream magazine? AD: I agreed to be featured in your magazine, because it was an opportunity for me to share AFRODELIK’s art with others, and I am grateful for that. Honestly, I want the world to know and recognize AFRODELIK’s look as they would Warhol or any other famous artist. I feel that your magazine reaches the black community, and other communities, and I want to show that I am doing something positive. I want people to feel proud of their own communities as I am, by creating art that enriches our culture and shows us in a positive light……I’m just doing my thang!! Plus your magazine is dope…I love what you stand for, what you’re all about. It feels like a good fit.

T-Shirt by Afrodelik model: Wensdai Knight mua: Faces by Knight

My other role models are businesspeople such as Lisa Price, owner of Carol’s Daughter, Martha Stewart for their tenacity, confidence and smarts. My ancestors for keeping me going, and for their bravery and courage.

you go about marketing your brand?

Indie designer: Afrodelik

grow as an artist this way. I go to art shows, fashion shows, talk to other artist. As a businessperson, I read books on successful people that I admire and would like to be like.

showcase

Name of Business: Afrodelik Designs How long you've been in business: 3 years Business Philosophy: SPIRIT of SOUL… FUNKIFYing the world, and to bring STRUTTIN’ back I want people to feel good in their skin, and smile while wearing AFRODELIK brand, whether YOU ARE green, black white orange…it’s a brand for everyone Your Name: Desiree Marshall City/State: Toronto, Ontario CANADA Website: www.afrodelik.com Email: desiree@afrodelik.com

hair stylist Industry profile Name of business:

showcase

hair stylist: kayree jonaeâ&#x20AC;&#x2122;

I'm a Freelance Hair Artist How long youve been in business: I've been a licensed hair Artist for 5yrs. Business Philosophy: Strive to be the Best. If you don't know something ,find it out. Your name: Kayree Jonae City/state: Atlanta, Ga Web: www.modelmayhem.com/hair2c www.myspace.com/hair2c email: kayreejonae@gmail.com

UM: What got you started in the business? KJ: I had always done hair for a hobby. After having my son, decided to make a career out of what I've always enjoyed doing. UM: What are your motivations to succeed? KJ: My family UM: What do you consider a good photoshoot for you? KJ: When everyone is collaborating and working together to create the best possible shot. UM: What are some of your greatest challenges? KJ: Charging clients as a career and not a hobby. Sometimes I just want to help them or make them feel and look better. That's not always a good idea when this is how you make money. UM: Where do you see yourself in two years? KJ: I see myself as an internationally known Hair Artist. Traveling to different photoshoots throughout the world creating many visions for the world to enjoy. UM: How do you sek to improve your craft? KJ: By taking advanced technique classes, always keeping up with the times. You can never know everything.

model: Daj/HOP Models mua: Kenea

UM: How did you come up with your hairstyle concepts? KJ: Things just jump out at me. I take into account the whole look. wardrobe, makeup, concept and of course HAIR:) UM: Why did you agree to be features in urban mainstream magazine? KJ: Thought it would be a good opportunity to reach other people in the industry through the magazine. 2009 JULY URBANMAINSTREAM.com

“the source for over 500,000 music industry contacts.”

Name of Business: MP3Waxx.com How long you’ve been in business: 5 Years Business Philosophy: Great isn’t good enough Your Name: Chris Robinson City/State: Atlanta, GA Website: www.mp3waxx.com Email: mp3waxxinfo@gmail.com

You may have the greatest song or event, but without promotion, you will be the only one to know about it.

UM: What got you started in the business? M3: MP3Waxx’s foundation has over 10 years of music industry experience—moving with the times and paralleling the digital age, our focus has changed to digital music promotions and marketing.

UM: Where do you see yourself in 2 years? M3: Still atop the music promotions industry.

UM: What are some of your greatest challenges? M3: Be steady, yet still move with the times.

UM: What type of advice would you give artist during these economic times regarding promoting their music? M3: Be serious and be consistent.

UM: What are your motivations to succeed? M3: The will to be the best and deliver results like UM: Why did you agree to be featured in no one else. Urban Mainstream magazine? M3: Urban Mainstream magazine is on the cutting UM: Why is your service important to the edge of the magazine/monthly publication indusindustry? try. It is a great opportunity to be affiliated with M3: Promotion is everything. MP3Waxx is a pro- this new company which is currently pioneering, motional service that touches almost 500,000 but looking to lead the pack and become the stanmusic industry contacts worldwide. This number dard in digital literature. includes over 60,000 DJs from all over the world.

76 URBANMAINSTREAM.com JULY 2009

promotions

mp3 waxx.com

music industry: mp3 waxx

ima g e

Music Industry

music industry

music industry: mp3 waxx

the mp3 free download

TOP INDEPENDENT ARTIST RELEASES OF THE MONTH

playlist click here:

N-I-C

Artist: Title: When I Come Through “When I Come Through” by N-I-C has received acclaim in domestic markets and international markets alike. N-I-C is a quickly rising artist is attaining attention all across his home state of Texas and the south. His well anticipated release “Escalate The Game” is made up of club anthems as well as conscious inspirational tracks which are basis for this compilation. Southern rap legend Willie D of the Geto Boyz also supplies a feature and production to “Escalate The Game”.

Artist:

promotions

Check out what over “60,000” Djs worldwide get a chance to hear!!!

Trillogy

http://www.mp3waxx.com/NEWMUSIC/a/new-music-a.php

TOP MAJOR ARTIST RELEASES OF THE MONTH

Artist: Bobby Valentino ft. Rick Ross & Jim Jones Title: Butterfly Tattoo REMIX

Title: Warning “Warning” is one of the lead off singles to propel Trillogy’s debut album “Love, Life and Loyalty.” Rising music group Trillogy prepares the launch of their debut album entitled “Love, Life and Loyalty.” Starr Media Group’s trio Trillogy brings a unique sound to the R&B/hiphop scene. Each member of Trillogy, Rita Tyler (Love), Jay Will (Loyalty) and Ox Pro (Life), bring a different element to the group as if they were all their own superhero, joining forces to create one huge ball of creativity and energy. Artist:

Deezo

Title: Livin It Deezo releases his first single on M3 Productions entitled “Livin It.” This release follows Deezo’s appearance on Slim (of 112) single “HEELS ON”

Artist: Fabolous ft. Lil Wayne Title: Salute Artist: Gucci Mane Title: My Plug

Deezo is coming out hard with the new smash “Livin It” (produced by Aktual). This is a new hot song for the summer that is sure to be having everyone say “Don’t I Look Good!!” 2009 juLY URBANMAINSTREAM.com

dj profile

Name of Business: DJ Blazita How long you’ve been in business: 6 years Business Philosophy: Consistency Your Name: DJ Blazita City/State: Brooklyn, NY Website: www.djblazita.com Email: djblazita@gmail.com UM: What got you started in the business? DJ: I was a radio personality in high school and then at Penn State University where we would feature guest DJs spinning live. I saw a DJ rock a party there and it really inspired me to learn how to so that I could also be involved in the party atmosphere. UM: What are your motivations to succeed? DJ: The people along with the music itself. I am pretty versatile when it comes to music selection so a lot of times hearing a great new track or artist really motivates me. UM: What do you consider a good creative day for you? DJ: I have a good day when I come up with new blends and remixes and complete different mix projects. I like when things flow and I don’t have a difficult time creatively. UM: What are some of your greatest challenges? DJ: Getting respect as a DJ is always a challenge especially when it comes to club owners and promoters who sometimes think because I am a female that I don’t rock out. However, when given the opportunity I’m usually able to overcome those types of obstacles. UM: Where do you see yourself in 2 years? DJ: My goal is to be on FM radio and to continue traveling the country and around the world to DJ UM: How do you seek to improve your craft? DJ: I’m always working to obtain new skills on the 1’s and 2’s because there is always room for improvement no matter how great you are. Luckily I know a lot of talented people who keep me on my toes. UM: Why did you agree to be featured in Urban Mainstream magazine? DJ: UM is centered around entertainment and it is a great opportunity for me as a DJ to be featured to let the readers know I rep hard for the ladies and am serious about my work.

78 URBANMAINSTREAM.com JULY 2008

DJ spotlight

DJ BLAZITA

DJ: bLAZITA

DJ FEATURE

Artist profile

artist: Laura Bryna

artist spotlight

Country/pop artist Laura Bryna

Hot Country-Pop Artist Laura Bryna is More Than Just a Pretty Face LOS ANGELES, CALIF. – JUNE 2009 – Since the release of her 2008 debut album, Laura Bryna has become quite a phenomenon, receiving the kind of reaction from fans and press alike that you rarely see these days. For an artist so early in her career, her resume already reads like an industry veteran’s, with major endorsements from some of the biggest names in the business. Bryna’s first major tour was a 45-city expedition with country legend Clint Black. This was the first of several extremely successful live pairings, placing Bryna alongside top artists like Taylor Swift, Carrie Underwood and Sugarland. Her debut album, Trying to Be Me, has struck a chord with an audience that spans the spectrum of fans on both sides of the country and pop fence. Not only is Bryna one of the most beautiful new stars in Nashville, but her timeless melodies and substantial lyrics make her one of the most significant talents to emerge in many years. With such widespread appeal, it’s easy to understand why she’s considered one of the hottest rising stars in country-pop music today. She’s found the rare audience that only superstars-in-the-making seem to attract, as her career already seems to be following the same trajectory that launched pop crossover megastars like Shania Twain, Carrie Underwood and Faith Hill to become household names. Right out of the gate, Bryna’s label Equity Records realized her enormous potential, signing her to a three-album deal. This auspicious beginning led to her recent role as the face and voice of the Nation Air Guard ad campaign, featuring a song she co-wrote aptly titled, “Hometown Heroes,” as a tribute to all of the heroes who serve our country. Bryna’s glamorous and fashionable image mixed with her girl-next-door charm has made her wildly popular with fans. Her involvement with the Make-A-Wish foundation is a testament to her generous heart and down to earth personality. Visit her impressive site www.laurabryna.com and hear for yourself why she’s one of the fastest rising stars in country-pop today. For more information or to interview Laura Bryna, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

2009 june URBANMAINSTREAM.com

I take simple photography. I donâ&#x20AC;&#x2122;t aim to please to gain accolades. I am a photographer who can capture your look. I am not limited. I am not void of creative fluidity. I can shoot in my sleep. I can shoot in any condition. My confidence comes from my creator. I close my eyes and can see better. Through my lense I can see your soul. Your strengths and weaknesses cannot hide. It is the frailty of being I capture. You freely give me the ultimate power in defining how you are to be seen. I am a conduit of your self expression. -Shinobi Muhammad

2009 june URBANMAINSTREAM.com

Urban Mainstream magazine

has teamed up with HOP Models & Talent to present fresh new model talent from Atlanta, New York, Chicago, Florida and Seattle The goal for us is to insure we constantly improve the quality of real models. Working with agency and non-agency models who posses a true model look . Those who can pose and are moldable for the areas of High Fashion, Commercial, Lifestyle, Glamour and Artistic photography beyond urban perceptions of what this industry is about. Our relationship with HOP is all about maintaining and advancing a philosophy of quality presentation and professionalism. A necessity when dealing with the mainstream arena of this industry. As our readership and marketing strategy is taking a turn towards being more aggressive and specific. Many of the things and dealings of the past will change. Our outreach with fashion designers, makeup artists, hair stylists, photographers, agencies, and others in the broader markets warrants that we become more of an industry magazine of importance. Several projects are being developed by us in order to grow our business, align with key entities and foster relationships with various areas of opportunities. As we prepare for our 3 year anniversary in January 2010. We want to insure we get our business in order and prepare for the challenges and opportunities ahead.

84 URBANMAINSTREAM.com JULY 2009

attitude is Everything What is a ProfessionalMODEL?

INTernational LifestyleModEL E n t e rta i n m e n T

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Issue #52 Next Issue: August 27th

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