49ers Notebook
Head coach Will Healy and the Charlotte 49ers football team sport new branded athletics gear.
Charlotte 49ers launch a new look
D
uring summer 2020, the Charlotte 49ers Athletics Department rolled out a bold new brand identity that has received a strong, growing response from Niner Nation. “The response to the brand rollout has been really positive,” said Chris Fuller, deputy athletics director for external affairs, who oversaw the rebranding project. “Like any change of this nature, there have been critics, but the more our 49ers family has connected with the new look, the stronger the response has grown. As fans started to see it on their own gear and used by our student-athletes
and staff, the more energized they became. Once we’re able to resume competition postCOVID-19 and start attaching success, we’ll have a chance to win everyone over.” The centerpiece of the new look is a distinctive mark called the “All-In C.” An evolution from the previous Charlotte athletics logo, it places the iconic 49ers’ gold-mining pick inside a collegiate-inspired “C.” “We’re thrilled to have a new bolder identity that not only reflects our commitment to excellence but encompasses the pride this community has for our institution as well as our strong connection to our dynamic city,” said
49ers Director of Athletics Mike Hill, giving a nod to the popular secondary “CLT” mark. The project, completed by Luquire George Andrews, includes a deeper green, the primary and secondary marks and a BoldRush tagline. “We chose to use BoldRush as part of the brand launch to signal our state of mind as a program,” Fuller added. “To let our friends and supporters know that we have every intention of building on the momentum the Charlotte 49ers had when we were all forced to pause.” (Read about alumnus Todd Aldridge ’92, the creative force behind the brand redesign, on page 58.) Fall 2020
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UNC CHARLOTTE magazine 57
