The Unmistakeable Spirit of Niner Nation

To 49ers everywhere, Niner Nation represents much more than a place — it’s an inclusive, spirited mindset that embraces anyone associated with or who holds affinity for UNC Charlotte.

As a trademarked term, “Niner Nation” dates to 2003-04, when enrollment, residential living and student organizations had grown dramatically, and student spirit and pride had crescendoed to match. Use of “Niner Nation” surfaced after Beau Memory, student body president in 2001, with fellow students David McDonald, Stephen Collie and others, had organized the “Gang Green” to fill the student section at athletics events — to the objection of the NFL’s Green Bay Packers, whose fans use the same label.

Together with students, Marcia Kennard Keesling, a student affairs director, proposed “Niner Nation” as an alternative and auxiliary services staffer LouAnn Lamb developed a graphic identity. The San Francisco 49ers requested the University not adopt the phrase, which is affiliated with its fan base. An agreement was reached that grants UNC Charlotte use of “Niner Nation” in its branded form.