Cheers to The Dub! UNCW and Local Brewery Partner to Create New Seahawk Signature Craft Beer BY: V ENITA J ENKINS PHOTO G RAPH Y BY : M IC HA E L S P E N C E R
“ We knew this beer would be popular based on alumni pride alone.” – J UD WATK I NS , WRIGH T SV ILLE BE A CH BR EWERY OWNE R A N D BRE WE R
What better way to celebrate a Seahawk win or reminisce about fond memories of UNCW than over a cold beer named in honor of North Carolina’s coastal university? UNCW and Wrightsville Beach Brewery announced the launch of The Dub Amber Lager in August. The co-branded beer sold out within a week, and the brewery has made multiple batches to meet the high demand. The partnership expands the presence of UNCW’s brand while supporting the university’s mission. Royalty revenue from the sale of “The Dub” supports the Seahawk community, including athletics, scholarships and other auxiliaries.
26 | UNCW M AGAZINE fall 2023
“Community commitment is a big pillar of our new strategic plan,” said Gino Galutera, associate vice chancellor for business services. “We didn't want to work with a national brand, so we picked a local business to spur innovation and engagement here in our backyard. Wrightsville Beach Brewery has become a partner who helps us achieve our goals in mutually beneficial ways.”
