The Story of Ambition in Beauty 01

What made you decide to leave a flourishing career in banking at 50 and switch to the beauty industry?

Setting up my own business had always been my dream. Being a banker, I understood what made businesses tick. But I was stepping into unknown territory, and it was a big risk.

However, the beauty industry had untapped potential. Having done the research, I knew there were white spaces in the market. In India, the average basket size in beauty was restricted to 2-3 products from the same brands. But global beauty retail stores had aisles and aisles of makeup. It was only a matter of time before Indian consumers caught up with global demand. E-Commerce was the right way to enter that market.