13114579 a letter from the ad our mission and vision the pursuit of academic distinction the eight talons the pursuit of student-athlete personal and professional development strategic priorities A LETTER FROM ATHLETIC DIRECTOR NICK MORROW MISSION STATEMENT AND VISION STATEMENT STRATEGIC PRIORITY #1 CORE STRATEGICVALUESPRIORITY #2 THE PURSUIT OF THE SEVEN STRATEGIC PRIORITIES TABLE OF CONTENTS
191725152123 the pursuit of student-athlete health, well-being, and peak performance culture of collaboration the pursuit of competitive excellence the pursuit of optimal resources the pursuit of community impact and fan engagement the pursuit of operational integrity and efficiency STRATEGIC PRIORITY #4 STRATEGIC PRIORITY #3 TEAMWORK, COOPERATION, COMMUNICATION STRATEGIC PRIORITY #5 STRATEGIC PRIORITY #6 STRATEGIC PRIORITY #7
• The Pursuit of Operational Integrity and Efficiency
• The Pursuit of Community Impact and Fan Engagement
• The Pursuit of Student-Athlete Health, Well-Being, and Peak Performance
Swoop, Nick Morrow, Director of Athletics DEAR OSPREY NATION, Nick Morrow
• The Pursuit of Student-Athlete Personal and Professional Development
I could not be more proud to be an Osprey, and I welcome you to join me in THE PURSUIT!
Over the next five years, UNF Athletics will be operating under a new strategic plan known as THE PURSUIT.
• The Pursuit of Academic Distinction
• The Pursuit of Optimal Resources
The strategic plan strengthens our commitment to the student-athlete experience and lays out the path to achieving greatness. Please trust that we will work hard to accomplish every goal and provide the resources needed for student-athletes to reach peak performance in competition, in the classroom, and in the
Thecommunity.timeisnow to elevate our game and pursue a new level of excellence. With campus and community support, we will achieve the seven strategic objectives and the 52 goals outlined in this plan, and we will become the best program in the Conference and grow our national presence.
• The Pursuit of Competitive Excellence
Legendary coach Vince Lombardi once said that “We will be relentless in our pursuit of perfection. We won’t ever be perfect – but in the process we will achieve greatness.” Through the pursuit of the following seven strategic priorities, UNF Athletics will foster a culture of excellence in academics, athletics and community engagement that produces champions while elevating the University of North Florida brand.
Thank you to those who have supported UNF Athletics since the inception of the program in 1983 to the transition to Division I in 2005 to the 50th ASUN Conference Championship in 2022. The number of achievements and current level of success would not be possible without the commitment and dedication of so many student-athletes, coaches, staff, alumni, fans, donors, and community and campus partners. While we are proud of the past, we couldn’t be more excited for what the future holds for the UNF Ospreys.
OUR MISSION To provide a positive student-athlete experience that fosters a culture of excellence in academics, athletics and community engagement. MISSION STATEMENT5
OUR VISION To set the standard for a holistic student-athlete experience that produces champions in both athletics and academics, while elevating the University of North Florida brand. VISION STATEMENT 6
The Osprey Culture is built on the following core values with the holistic student-athlete experience being the center of every decision. Pursue perfection and demand a high standard of Supportperformance.everyone with love, care, compassion, and respect. Use creativity and talent to turn challenges into opportunities and problems into solutions.
INNOVATIONINCLUSIONEXCELLENCE CORE VALUES7
THE EIGHT TALONS
Pour positive energy into all that we do. Maintain an attitude of gratitude.
Promote cooperation through communication, respect, and loyalty. Place the needs of others before our own.
Approach every situation with honesty, fairness, and unity. Do the right thing for the right reason at the right time.
Be intentional with our actions while investing in the people and place we love. Building relationships will drive success. Consistent engagement will sustain success.
TEAMWORKRELATIONSHIPSPURPOSEPOSITIVITYINTEGRITY CORE VALUES 8
STRATEGIC PRIORITIES THE PURSUIT OF THE SEVEN STRATEGIC PRIORITIES9 The strategic priorities of the UNF Athletics strategic plan focus on embracing our strengths and opportunities while minimizing weaknesses and threats. Every decision made will consider these priorities as we continue the pursuit of perfection.
THE PURSUIT OF THE SEVEN STRATEGIC PRIORITIES 10 THE PURSUIT OF STUDENT-ATHLETE PERSONAL AND PROFESSIONAL DEVELOPMENT THE PURSUIT OF ACADEMIC DISTINCTION THE PURSUIT OF COMPETITIVE EXCELLENCE THE PURSUIT OF STUDENT-ATHLETE HEALTH, WELL-BEING, AND PEAK PERFORMANCE THE PURSUIT OF OPTIMAL RESOURCES THE PURSUIT OF COMMUNITY IMPACT AND FAN ENGAGEMENT THE PURSUIT OF OPERATIONAL INTEGRITY AND EFFICIENCY4213567
THE PURSUIT OF ACADEMIC DISTINCTION11 THE PURSUIT OF
THE PURSUIT OF ACADEMIC DISTINCTION 12 Maintain a high level of student-athlete academic success through unparalleled support. • Achieve a 3.0 GPA across every team, every semester. • Expand the facilities and resources to meet the growing needs of student-athletes and staff. • Evaluate the budget and staffing needs to support the academic needs of 300 student-athletes. • Enhance campus partnerships that encourage collaboration and communication between athletics, academics, and student-athletes. • Graduate 100% of 4-year student-athletes. • Create a defined tutoring program. • Create a specific academic plan for each student-athlete based on their academic needs. MEASURABLE GOALS STRATEGIC OBJECTIVE
THE PURSUIT OF STUDENT-ATHLETE PERSONAL AND PROFESSIONAL DEVELOPMENT13 THE PURSUIT OF
• Create engagement opportunities that connect student-athletes with working professionals from the community.
STRATEGIC
MEASURABLE
THE PURSUIT OF STUDENT-ATHLETE PERSONAL AND PROFESSIONAL DEVELOPMENT 14
• Develop structured programming that educates and prepares student-athletes to benefit from NCAA, state, and federal legislation such as name, image and likeness. GOALS OBJECTIVE
• Partner with Taylor Leadership Institute to create curriculum for opportunities to develop leadership capabilities.
Establish integrated student-athlete development programming that prepares student-athletes with the skills necessary for post-graduation success.
• Provide intentional life skills programming designed for holistic student-athlete development.
• Enhance the Student-Athlete Advisory Committee structure and leadership with emphasis on internal and community engagement.
THE PURSUIT OF COMPETITIVE EXCELLENCE15 THE PURSUIT OF
• Increase operating budgets to top 25% of the Conference. Provide the resources to compete for championships annually. GOALS OBJECTIVE
• Evaluate facilities and establish a sustainability plan that addresses ongoing facility maintenance and repairs.
MEASURABLE
STRATEGIC
• Increase salaries to top 25% of the Conference. Attract and develop the most qualified, talented, and diverse coaches and staff.
THE PURSUIT OF COMPETITIVE EXCELLENCE 16
Commit to the holistic development of the UNF student-athlete by providing opportunities to maximize their performance. Foster a high level of competitive success with the expectation to compete annually for Conference Championships and qualify teams and individuals for NCAA Championships.
• Increase scholarship funding to top 25% of the Conference. Enhance infrastructure to better recruit and retain student-athletes.
• Develop an Athletics Facilities Master Plan to establish the vision for UNF Athletics.
THE PURSUIT OF STUDENT-ATHLETE HEALTH, WELL-BEING AND PEAK PERFORMANCE17 THE PURSUIT OF
Continue the development of a High-Performance Team investing in an athlete-centered 360 performance model utilizing resources to empower the following entities: Athletic Training, Strength & Conditioning, Nutrition, Mental Health, Sports Mental Performance, and Data Driven Exercise Science.
• Create a fueling station plan and increase nutrition education and counseling for all student-athletes. GOALS OBJECTIVE
• Assess student-athlete mental health and wellness baselines and ensure student-athletes are educated on the available services. Continue to expand mental health outreach and support through Osprey PERCH.
• Evaluate staffing levels of the current HighPerformance Team and develop a plan to increase personnel to support the needs of all UNF student-athletes.
• Continue to foster relationships with campus partners to improve nutrition, sports mental performance, and data analytics services.
THE PURSUIT OF STUDENT-ATHLETE HEALTH, WELL-BEING AND PEAK PERFORMANCE 18
• Provide more resources to improve the physical development and recovery of student-athletes.
MEASURABLE
STRATEGIC
THE PURSUIT OF OPTIMAL RESOURCES19 THE PURSUIT OF
THE PURSUIT OF OPTIMAL RESOURCES 20 Enhance existing internal and external support, create new revenue streams, and generate additional resources through intentional actions and employing innovative ideas. • Increase the number of Osprey Club donors to 3,000. • Increase royalties and licensing revenue on an annual basis. • Develop a revenue strategy to complete facility master plan projects. • Collaborate with University Administration on increasing institutional support of Athletics. • Increase special event revenue to at least $200,000 annually. • Increase the number of major gift donors to 40 by 2027. • Increase annual cash contributions to the Osprey Club to $1.85 million. • Increase annual scholarship support to $4 million annually. • Increase corporate partnership revenue to $1.2 million annually. • Develop an outbound sales team to increase ticket sale revenue and grow attendance. MEASURABLE GOALS STRATEGIC OBJECTIVE
THE PURSUIT OF COMMUNITY IMPACT AND FAN ENGAGEMENT21 THE PURSUIT OF
• Review our approach to ticketing with a focus on accessibility and driving attendance.
• Comprehensive review of athletics’ logos, marks, and brand identity.
MEASURABLE GOALS MEASURABLE GOALS STRATEGIC OBJECTIVE #1 STRATEGIC OBJECTIVE #2
• Restructure UNF Athletics external operations department to better align resources for storytelling, promotion of the UNF brand, and fan engagement.
• Develop a mechanism to collect feedback and incorporate input from our fans.
• Increase engagement with media to help tell the story of UNF Athletics and our student-athletes.
• Elevate the game day production to provide a more dynamic fan experience.
• Attract the community to campus by hosting championships and other special events.
• Improve infrastructure to expand broadcast capabilities.
• Increase engagement on social media by investing resources into areas that will grow our impact.
THE PURSUIT OF COMMUNITY IMPACT AND FAN ENGAGEMENT 22
Grow the UNF Athletics brand through enhanced strategic communication and storytelling. Engage the Jacksonville community through an enhanced fan experience.
THE PURSUIT OF OPERATIONAL INTEGRITY AND EFFICIENCY23 THE PURSUIT OF
• Establish a new staff onboarding and orientation process.
• Align the Athletic Department Diversity and Inclusion Committee’s purpose with UNF’s commitment to diversity and inclusion.
• Solidify the framework of the Athletics Diversity and Inclusion Committee.
• Enhance campus partnerships that encourage collaboration and communication between the athletic department and campus stakeholders.
Promote a culture of compliance, integrity and ethical behavior that ensures institutional control.
• Improve accountability through efficient programs and effective policies and procedures.
• Enhance departmental feedback through refined surveys, data collection, and employee evaluations.
• Continue to provide robust annual compliance programming.
• Continue to adjust to a constantly changing NCAA landscape, as well as state and federal legislative changes, with proactive and nimble leadership.
• Balance the operating budget each fiscal year while operating with fiscal integrity.
• Complete regular evaluation of Title IX standards and identify areas for improvement.
MEASURABLE GOALS MEASURABLE GOALS STRATEGIC OBJECTIVE #1 STRATEGIC OBJECTIVE #2 THE PURSUIT OF OPERATIONAL INTEGRITY AND EFFICIENCY 24
Cultivate an inclusive environment by incorporating diversity, equity, and inclusion as core values.
• Sponsor intentional programming for student-athletes and staff.
5 250+ 21 61 8 GROUPSWORKING9CUMULATIVE HOURS OF WORKSHOPSPLANNINGPREPARATION ANDOBJECTIVESGOALS TEAMLEADERSHIPMEETINGS MONTHSCOMMITTED TEAMWORK, COOPERATION, COMMUNICATION25
Josh Baker, Zach Chappell, Catherine Dunagan, Matt Lisiewski, Nick Morrow, Kaitlin Parsons, Natalia Rivera, Scott Schroeder, Mike Skoglund, Robert Talley
Brian Bert, Fred Burnett, Ashley Cozad, Eric Faulconer, Jennifer Kane, Tony Marinatos, Tim Parenton, Herbie Steigelman, Carlene Taylor
Josh Baker, Brock Borgeson, Justin Burdette, Dr. Wanyong Choi, Ian Coffey, Richard Huffman, Courtney King, Aaron Longe, Kaitlin Parsons, Isabel Pease, Paige Pfent, Jessica Polster, Trey
JennySpratling-WillamsBarth,Samantha Johnson, Donna Kirk, Ervin Lewis, Nancy Miller, Tara Sunquist, Allyna Thurston, Kristen Wright
TEAMWORK, COOPERATION, COMMUNICATION 26
PARTICIPANTS • Faculty and Staff • Athletics Staff • University President and Vice Presidents • Faculty RepresentativeAthletics • Head Coaches and Assistant Coaches • Osprey Donors,Alumni,andFans • Osprey ExecutiveClubCouncil • Current and Student-AthletesFormer RESOURCE COMPETITIVEOPTIMIZATIONEXCELLENCE WORKING GROUP ACADEMIC AND PERSONAL DEVELOPMENT WORKING GROUP EXTERNAL ENGAGEMENT WORKING GROUP OPERATIONAL INTEGRITY WORKING GROUP
Jennifer Barth, Joanne Berglund, Ashley Cozad, Carrie Driscoll, Ashley Fernaays, Darrick Gibbs, Camryn Greenleaf, Marcie Higgs, Jennifer Kane, Janie Kennedy, Jadhken Kerr, Ervin Lewis, Derek Marinatos, Nancy Miller, Ariana Munoz, Matt Ohlson, Jessica Spangler, Tara Sunquist
SUPPORT THE PURSUIT emailvisitunfospreys.comosprey.club@unf.educall 904-620-5036
