Marketing, Promotion & Management
Right: Lauren Barrett, UCA Rochester
Cover: Adriana Facsko, UCA Epsom
Marketing, Promotion & Management
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Introduction
At UCA, we are proud to offer a wide range of courses in Marketing, Promotion and Management. During your studies with us you’ll be producing exciting, innovative work from live briefs such as launching a new product, styling and re-branding. You’ll explore your specialism in great depth and graduate with a range of useful skills, including business acumen, Adobe design proficiency, mathematics, organisation, communication, presenting, time management and prioritisation, as well as subject-specific knowledge. You’ll also keep an eye on digital media to stay upto-date with changing technologies. We’ll equip you with a thorough awareness of the processes, techniques and key principles of your chosen subject and our teaching staff have excellent knowledge of their areas. You’ll be able to learn from wonderful people – a number of our teaching staff have worked for brands such as Burberry, Topshop, Love Magazine, Harvey Nichols, ASOS and Paul Smith, as well as advertising giants in the industry.
Our graduates are able to hit the ground running as production managers, art directors, copywriters, creative directors, trend forecasters, stylists, fashion buyers, fashion merchandisers, public relations consultants, journalists, and retail and brand marketers. We create a unique, diverse experience and offer you the expertise to support your future employment in industry. We’ve seen alumni work at destinations such as River Island, House of Fraser, ELLE magazine, British Fashion Council, Selfridges, Harrods and many others.
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Find the right course for you
BA (Hons) Business Innovation & Management UCA Epsom (one-year top-up degree)
Nuchanart Klinjun, UCA Epsom
Our Business Innovation & Management topup degree is designed to hone your business and management skills specifically for the creative industries. Equivalent to Year 3 of a BA undergraduate degree, you’ll join us at level 6 with your previous knowledge and accredited prior experiential learning. Throughout the programme you’ll be developed into a work-ready graduate, equipped with a range of enterprising and employability skills suitable for a wide range of positions. With units such as Business Strategy and Marketing Strategy & Planning, you’ll learn essential tools for managing projects while applying them to your existing knowledge of the subject. You’ll produce a substantial body of self-directed research and undertake projects that demonstrate your understanding of business within a creative context. The course will foster your intellectual and ethical development and encourage your personal commitment to the end of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise.
Duration: 1 year full-time UCAS code: C93/N100/E UCAS tariff points: 240 credits of prior learning
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BA (Hons) Business Management
BA (Hons) Fashion Management & Marketing
UCA Epsom
UCA Epsom
Business School, UCA Epsom
Nazia Motiwalla, UCA Epsom
Our Business Management course is practicebased in order to prepare you to work as a creative business professional.
The fashion industry is dynamic, competitive and important to the growth and development of the global economy. It needs graduates who can respond creatively and effectively to constantly evolving challenges and opportunities.
In the first year, you’ll be introduced to the fundamentals of marketing for business, learning the basics of finance and accounting and how to apply them to real-world situations. Alongside this, units such as Project & Operations Management and Management & Organisation Behaviour will give you insight into how business is managed. In the second year, you’ll build on these foundations, developing your own style of business management and learning about the laws associated with the creative industries, such as copyright and intellectual property. You’ll be encouraged to experiment with your work and investigate the world of e-business. In your final year, you’ll combine the skills and knowledge you have acquired throughout the course and produce a final portfolio of work which will demonstrate your deep understanding of creative business management.
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This innovative, award-winning course has strong industry links and moves in tandem with a fastpaced fashion world, providing you with up-todate knowledge, transferable skills, and a high employability rate. In the first year, you’ll be introduced to fashion marketing as a whole, alongside branding, promotion, buying and merchandising as well as the basic principles of fashion management. In your second year, you’ll build on this knowledge, applying your understanding of fashion business in the real world through an industrial placement, and experimenting through the Visual Merchandising & Experiential Retailing unit. In your final year, you’ll apply the theoretical concepts and knowledge you have learned, while creating and presenting your final major project. Twitter: @fmmuca Instagram: @fmmuca
Duration: 3 years full-time UCAS code: C93/N200/E UCAS tariff points: 112
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Duration: 3 years full-time UCAS code: C93/WN2N/E UCAS tariff points: 112
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BA (Hons) Fashion Media & Promotion
BA (Hons) Fashion Promotion & Imaging
UCA Rochester 3 and 4 year routes available
UCA Epsom
Esha Nithin, UCA Rochester
Alanya French Barnbrook, UCA Epsom
The Fashion Media & Promotion course gives you the knowledge and skills to become an innovative communicator and idea-generator for the fashion and creative industries.
Our Fashion Promotion & Imaging course combines essential practical and experiential skills to launch you into your creative career.
In the first year units such as Style: Past, Present and Future will give you the theoretical foundation to understanding fashion communication. Following this, the Styling Identity, Fashion Publications and My Showcase units allow you to experiment further with different media, encouraging you to continue to develop your own ideas and to create your own work. In the second year, you’ll build upon these skills, developing practical and technical knowledge in relation to PR, social media and film, as well as applying your knowledge in the workplace through our extensive network of industry internship opportunities. In the final year, you’ll be ready to showcase your understanding of fashion media and promotion through a live industry project which leads on to your Final Major Project and graduating portfolio.
Duration: 3 years full-time UCAS code: C93/W226/R UCAS tariff points: 112
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Duration: 4 years full-time UCAS code: C93/W227/R UCAS tariff points: 64
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In the first year, you’ll learn the foundations of promotion and imaging through the Fashion Styling & Photography and Fashion Visual Communication units, introducing you to the different pathways available and providing you with practical skills and workshops. You’ll develop a contextual understanding of fashion which you’ll build upon in your second year through the theory unit as you choose your specialist pathway. In this year, you will be able to experiment with your ideas while honing in on your specialism, applying your knowledge in the real world through the industrial placement unit. In the final year, you’ll be able to showcase your understanding of fashion promotion and imaging through your final major project, demonstrating a combination of technical skills and critical thinking. Instagram: @fpiepsom
Duration: 3 years full-time UCAS code: C93/WN65/E UCAS tariff points: 112
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BA (Hons) Music Marketing & Communication*
UCA Epsom
UCA Epsom
Find the right course for you
BA (Hons) Marketing
Rusheika Reid, UCA Epsom
Our BA Marketing course will harness your creative talent and allow you to develop an enquiring, critical and reflective approach that you’ll need to become a marketing professional in an exciting and everchanging industry. In the first year, you’ll be introduced to the fundamentals of marketing, learning about the industry as a whole, alongside units such as Introduction to Finance and Accounting, which will lay the foundations for a practical understanding of business. The Project & Operations unit will introduce you to broader project management. In the second year, you’ll build on the fundamental skills you have learned in the first year and begin to apply them to real-world situations through the Professional Practice and Marketing Placement unit. Alongside this, you’ll continue to explore the theory of marketing both nationally and globally, and understand more about e-business. In the final year, you’ll produce a final Integrated Marketing project which will demonstrate your deep understanding of marketing and business, presenting your ideas creatively and demonstrating your ability to critically think about marketing as a whole.
With the world’s most recognisable music brands on your doorstep, this course will give you the chance to build a professional network in one of the most competitive and rewarding media professions. In the first year, you’ll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging industry. You’ll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context. In year 2, you’ll gain deeper understanding through professional practice or work placement of the current working structures and operations of global music industries. Working alongside other marketing and business professionals you will explore how music producers and businesses interact. You’ll also explore the concepts of brand development and gain a broad understanding of the power of music and brands. In your final year, you’ll combine these skills, understandings and experience into your final major project, where you’ll demonstrate your understanding of the music industry, of the importance of brand, and how your ideas can be successful. Twitter: @TheWaveUCA *Course subject to validation.
Duration: 3 years full-time UCAS code: C93/N500/E UCAS tariff points: 112
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Duration: 3 years full-time UCAS code: C93/WN36/E UCAS tariff points: 112
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Your career
The music industry contributed £4.4 billion to the UK economy last year¹, and the fashion industry employs over 550,000 people, generating £66 billion in revenue annually for the UK economy. There’s never been a better time to study marketing, promotion and management in one of these thriving sectors. With the skills you’ll learn on our degree courses, you’ll be able to select professions within marketing and specialise in areas that interest you – such as writing, people management or digital media. You could go on to work as a brand copywriter, an agency account manager, a social media coordinator, a visual merchandiser, a fashion editor or a music concert promoter to name a few. Whether you’re interested in working on a music tour, promoting a new fashion brand or discovering the world of PR, you’ll be able to pursue a rewarding career where there may be opportunities to travel internationally and explore new cultures. Our students work on live briefs for real companies – this gives them an incredible opportunity to build a wealth of experience while they study, giving them a valuable insight into the industry before they graduate. 8
With UCA’s industry connections, our marketing degree students have had the opportunity to work with iconic music labels such as Sony, Universal and WMG, news magazines including NME and Dazed & Confused, as well as fashion companies from Elite Model Management, River Island, Hugo Boss, Tommy Hilfiger and ASOS. UCA has a proud tradition of supporting students and equipping them with everything they need to thrive in the workplace. 96.9% of our students find employment or go on to further study within the first six months after graduating. Recent graduates have gone on to take exciting positions at Urban Outfitters, House of Fraser, Chanel, GQ, L’Oreal, Harrods, Topshop/Topman and many more wellknown brands. ¹Source: ukmusic.org/research/measuring-music-2017
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Gabriella Chapman, UCA Epsom
Portfolio advice
What is a portfolio? A portfolio is a collection of your work that demonstrates your range of skills and creative talent. It’s your opportunity to showcase your individuality, creativity, inspirations and artistic abilities, and a useful way for us to evaluate your suitability for the course you’ve applied to. It might contain design work, drawings, art projects, photographs, films, sound work, music composition, or examples of creative writing or essays. Think of your portfolio as a statement about your work – it should exhibit your creative journey, thought processes and influences. Don’t be afraid to be bold and appeal to a viewer, keeping their attention and leaving them feeling excited about your creative potential.
What should my portfolio include? Your portfolio should feature examples of your research and show the development of your ideas and projects – this should be highly presentable and well organised. It may be useful to arrange your work into themes, styles or chronological order, demonstrating good organisational skills and your own artistic awareness. Make sure you show your passion for the subject – look into your favourite brands, artists and editors and the things they make. Show us some ideas you’ve had for branding and design or companies whose work you love. Your portfolio should exhibit your creative journey, thinking processes and individual personality, so we can assess your potential. It’s important to show both your inspirations and aspirations, as your portfolio says a lot about you and your creative identity. Documenting the development of your ideas in a sketchbook is a great way to show us how you approached the task of creating your work, giving us insight into your creative thinking and how you approach your subject. Make sure your portfolio is well presented. Our tutors only have a short amount of time to look through each portfolio, so you need to organise your work intelligently. We recommend that you include between 10 and 25 pieces of work, neatly mounted on white or off-white paper in either landscape or portrait format (not a mixture of both).
Find out more The course pages at uca.ac.uk provide clear guidance on what we’d like to see in your portfolio for each of our courses. We’ve also put together a set of videos talking you through the process: uca.ac.uk/study/portfolio-advice 10
Put some of your most attention-grabbing and interesting work at the front and lead us through your journey, showcasing a variety of skills, materials, techniques and influences – it could include paintings, drawings, photography, digital pieces, storyboards, animation images or written work. If you include moving image work, we recommend a maximum of two minutes’ running time. Highlight your favourite pieces too, and indicate what or who inspires you.
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Rebecca Felton, UCA Epsom
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Abbie Cockerell, UCA Epsom
“ I chose to study Fashion Promotion & Imaging because I wanted to explore different skills in those areas of the industry. I felt like this course was a fantastic platform to engage with the learning and gain skills by studying the subjects. “ I think the best thing for me being at UCA was being challenged creatively which changed me as a person completely in both my personal and academic life. What I loved most about the course was being able to work on such a variety of different projects which helped me to gain so many new skills. “ The equipment is fantastic and the students at UCA are extremely lucky to have access to the latest equipment and gear, too.”
Jay Thapar BA (Hons) Fashion Promotion & Imaging, UCA Epsom Now Press Assistant at Diesel & Diesel Black Gold Graduated 2017
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“ I chose to come to UCA because of its contemporary approach to nurturing creative talent. It celebrates diversity and thinking innovatively, offering a solid foundation of support and direction. “ I’ve always been interested in fashion and working in such a fast-paced, creative industry. At first, I thought the only way to immerse myself in it was to become a fashion designer, but I quickly realised that I was more fascinated by the visual outcomes and the relationship between dress and mankind. “ I enjoy every single aspect of my course, it’s what drives my enthusiasm. Everything is a challenge, but it all gives me insight to my dream career.”
Cynthia Darman BA (Hons) Fashion Media & Promotion, UCA Rochester Year one
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Course leaders
Katherine Boxall Deputy Director of the Business School — UCA Epsom Katherine graduated from De Montfort University in Design Management, majoring in Fashion. After graduating, she went on to work in the advertising industry, account managing for Harvey Nichols, Oxo Tower, Schuh, BMW, Mercedes, Audi, and many other major blue chip and fast-moving consumer goods brands. She then progressed to global marketing communications with IBM, before moving into the higher education sector. Katherine began her career at UCA on the Fashion Promotion & Imaging course, and after seven years, was asked to co-write the award-winning Fashion Management & Marketing programme. In 2018 she became UCA Business School’s Deputy Director. Katherine is the Academic Lead for UCA, working alongside TALENT developing new Global Online Marketing and Design courses. Not only does Katherine lead the BA course, she also leads several Masters programmes including two at our Business School – MA Fashion Business & Management and MA Fashion Marketing & Communication. She has been a Fellow of the Higher Education Academy since 2012.
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Dal Chodha
Chris Parles
Course Leader for BA (Hons) Fashion Promotion & Imaging
Acting Course Leader for BA (Hons) Music Marketing & Communication
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UCA Epsom
UCA Epsom
Dal Chodha is Course Leader for BA Fashion Promotion & Imaging at UCA Epsom. A Londonbased writer, Dal is editor of non-seasonal fashion journal, Archivist. He contributes to various international titles including ModernMatter, AnOther and Wallpaper* for which he reports on the menswear shows twice a year.
As the Acting Course Leader for our Music Marketing & Communication course, Chris brings with him extensive experience in the music industry. As a senior A&R executive at Virgin EMI, Sony and Universal Music Group, he delivered number one selling albums and singles, working with artists, songwriters and producers such as Blue, Atomic Kitten, Robert Plant, Natalie Imbruglia, Lemar, Diane Warren, Gary Barlow, Rob Davis and Cathy Dennis.
A consultant to several luxury brands, Dal’s clients include Burberry, MARTIOTESTINO+, Kenzo, Paul Smith and Sunspel. He was contributing editor to PATTERNITY: A New Way of Seeing, published by Conran Octopus (2015).
During his time at Universal he was head of A&R for the BBC/Endemol reality series, Fame Academy. He went on to work for Universal Music Group in Shanghai, China, consulting on A&R and Marketing for China’s most popular television show, Wor Xing Wor Show. Chris also delivers courses and workshops for clients including Universal Music Group, The British Phonographic Industry (BPI), Sony Electronics, EA games (LA), eBay and Pernod Ricard, ranging from music industry specialisms to executive and business creativity and innovation. He is a Senior Fellow of Higher Education, a Consultant at Music Tank and a board member of UK Music Skills Academy, helping to further integrate music education and industry. Chris’ key research interests include corporate creativity and innovation, music marketing practice, and the history of music business. 17
Charlotte Rutter
Sheelagh Wright
Course Leader (interim) for BA (Hons) Fashion Management & Marketing
Course Leader for BA (Hons) Fashion Media & Promotion
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UCA Epsom
UCA Rochester
With over a decade lecturing in BA (Hons) Fashion Management & Marketing (FMM) and as a cofounder of a successful fashion company, Charlotte has a wealth of experience to share through both an academic and professional lens. As Senior Lecturer at UCA, she has developed innovative and industryrelevant course content, making UCA’s FMM course one of the best in the country.
Before joining UCA, Sheelagh forged a successful career in the fashion industry as a designer pattern cutter, working for a number of high profile companies and labels and assisting designer Victor Edelstein for DIOR, Salvador and BIBA.
Charlotte is passionate about developing research in the areas of FMM, business management, sustainability, ethics and consumer psychology – she has authored papers for publication and is a regular speaker at academic conferences. She has collaborated with fellow academics and colleagues to design, write and deliver short courses and chapter content on specialised topic areas and is Deputy Chair on the Fashion Marketing & Consumption SIG. Charlotte also works with companies in a consulting capacity to provide advisory and sounding board services through to full branding, marketing and business strategies.
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She has led numerous fashion undergraduate courses at UCA. Her research interests focus around teaching and learning – she has presented papers nationally and internationally, although her main interest lies with charities. Since 2007, Sheelagh has worked with UK-based charity, HOPEHIV. As Project Director for the Gateway School of Fashion, she set up a fashion school in South Africa, involving fundraising, establishing networks, curriculum development, recruitment and training of staff, project management and evaluation. After 10 years, the Gateway School of Fashion has successfully trained hundreds of students to earn a living from selling their garments, enabling them to provide for themselves and their families. This Gateway School of Fashion project was professionally recognised by receiving the 2009 Times Higher Education Award for Excellence and Innovation in the Arts.
Rita Das, UCA Epsom
Course leaders
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Millie Windibank, UCA Epsom
“ I chose to come to UCA because I felt the course was the best for me. It allowed me to learn about the marketing side of the fashion industry yet still be creative throughout my three years. “ I chose to study Fashion Promotion & Imaging as it’s still really creative; I love the fashion industry as every day can be different, no two days are the same. “ One of my favourite things was the people, all my friends are incredible and so talented. Everyone you work with is amazing in their own individual way, it’s so very refreshing. “ The academics on our course were incredible, too. Everyone is still working in the industry as well as teaching. Our tutor for our dissertations was incredible, she knew so much about all of our individual topics.”
Mollie Palmby BA (Hons) Fashion Promotion & Imaging, UCA Epsom Graduated 2017 Ecommerce and Marketing Assistant at Asprey
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Our facilities
Epsom
Farnham
UCA Epsom is renowned as a major centre for fashion, fashion journalism and graphic design. Our facilities provide students with the right ingredients for successful study including modern IT facilities, an Equipment Hire Department, inspiring teaching areas, gallery space, a library, supportive teaching staff and a programme of guest speakers.
UCA Farnham has extensive purpose-built facilities for over 2,000 students studying a wide range of creative arts subject areas including film, animation, graphics, illustration, fine art, photography, textiles, journalism and advertising.
Marketing, Promotion and Management resources include: –– IT suites with Macs and PCs, loaded with industry-standard software –– Dedicated technicians and technical tutors –– D igital print studio with large and small format printing, bookbinding, guillotine, perfect binding –– S creen print studio for traditional printing onto a wide range of media –– F ive fully-equipped photographic studios with darkrooms, digital processing and finishing facilities and full industry-standard lighting rigs –– Laser cutter and desktop 3D printer.
Graphics, illustration and advertising resources include: –– Macs and PCs, programmed with the latest industry-standard, specialist software –– F ully-equipped photographic studios with darkrooms, digital processing and finishing facilities and full industry-standard lighting rigs.
Rochester As well as specialist studios, equipment and software, our campus at UCA Rochester boasts a wide range of industry-standard facilities including state-of-the-art fashion technology. Fashion resources include: –– Access to photography studios –– CAD facilities for portfolio development –– Extensive design, pattern and production studios –– G erber suite, a computer-aided manufacture facility –– Laser cutting and rapid prototyping facilities –– S tate-of-the-art fashion textiles digital printing resources.
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Please note, access to each campus and its resources can sometimes depend on the campus you choose to study at. For example, you may be using the facilities at the campus where your course is based but not always at others – this depends on your course.
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Next steps
How to apply The course you choose determines how you apply – this could be through UCAS (the Universities and Colleges Admissions Service) or directly to UCA. Find out more uca.ac.uk/study/how-to-apply ucas.com/apply Contact us If you’ve got any queries regarding the admissions process or your application, please contact the relevant admissions team: UK/EU admissions T: +44 (0)1252 892 960 E: admissions@uca.ac.uk International admissions T: +44 (0)1252 892 785 E: internationaladmissions@uca.ac.uk Connect with us @UniCreativeArts facebook.com/ucreativearts @unicreativearts @unicreativearts youtube.com/unicreativearts #WeCreate blog.uca.ac.uk social.uca.ac.uk Join us at #UCAlive We run live Q&A sessions where you can ask us anything you like about what it’s like to live and study here at UCA. Visit uca.ac.uk/live to find out about our next #UCAlive session.
Disclaimer The information in this brochure is believed to be correct at the time of publication. The University reserves the right to introduce changes to the information given including the addition, withdrawal, relocation or restructuring of any programmes. The information in this brochure is subject to change and does not form part of any contract between UCA and the student and his/her sponsor. For up-to-date and more detailed information on any of our courses and studying at UCA, please visit uca.ac.uk 1035-0318