REGISTRATION GUIDE REGISTRATION GUIDE
Unilever Future Leaders’ League 2015 Registration Guide for Unilever Future Leaders’ League 2015
*Click on the ‘Share’ or button to download and share this booklet to your network. You might be required to login first using Google/Facebook/LinkedIn account.
TABLE OF CONTENTS Unilever as Life Partner
3
What Unilever Offer
4
Introduction
6
Participants Eligibility
11
Timeline & Key Dates
12
The Case : Registration Phase
13
Registration Mechanism
18
Judging Criteria
19
Prizes
20
General Inquiry
21
2
UNILEVER AS LIFE PARTNER In its 82nd year, Unilever Indonesia manages to be one of the leading Fast Moving Consumer Goods (FMCG) companies in Indonesia and ranked in the top 6 of Unilever across 190 countries worldwide. With some of the world’s most trusted brands including Wall’s, Lifebuoy, Vaseline, Pepsodent, Lux, Pond’s, Sunlight, Rinso, Blue Band, Royco, Dove, Rexona, Clear, and many more, Unilever is the champion in making #1 products in the market.
Unilever Indonesia has become one of the leading and pioneering consumer goods company in Indonesia and also a life partner by touching the lives of every Indonesian every day. Unilever meets people’s everyday needs while creating a brighter future. On any given day, two billion people use Unilever products to look good, feel good and get more out of life.
3
WHAT UNILEVER OFFER
WHAT UNILEVER OFFERS
We have a strong value over the pillars that will support the sustainable growth of Unilever business which are: U & I make great people great place • We recruit and develop the right people and ensure the people that works with us have employee engagement.
U & I make great brands & innovation • Our range of brands is as diverse as our worldwide consumer base. We realize innovation is key to our progress, and through cutting-edge science we’re constantly enhancing our brands, improving their nutritional properties, taste, fragrance, or functionality
U & I make
U & I make
a sustainable future
a business performance
• The Unilever Sustainable Living Plan (USLP) sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact.
• We flourish to be the No 1 FMCG in Indonesia with a sustainable performance. We are a multinational company with deep rooted history in Indonesia. Also, as a company we become a community of practices for leading professionals.
WHAT UNILEVER OFFERS
INTRODUCTION UNILEVER FUTURE LEADERS’ LEAGUE 2015 “Unilever Future Leaders’ League will give you a well-rounded experience in FLL empower me to be the next future preparing you to compete in a global world.” global leader. Adientya (UGM), FLL 2013
6
WHAT IS UNILEVER FUTURE LEADERS’ LEAGUE? Unilever Future Leaders' League (FLL) is a global business competition that brings students together to experience leadership and business. First introduced in Indonesia in 2013, FLL is a unique business competition that offers students a great chance to solve real business challenges while leading sustainable business growth and enhancing their capability for future career. The local round in Indonesia will select top 3 individuals to represent the country in the Global Round of Unilever Future Leaders’ League in London, UK Indonesian teams have given outstanding performance in the Global Future Leaders’ League. Our representative from FLL Indonesia 2013 has become the winner of Global FLL over 21 other countries around the world, while our representative from 2014 successfully reached the top 10 among 30 competing countries. With ASEAN Economic Community (AEC) just around the corner, this is the best time for industry to collaborate with universities to boost and develop Indonesian global leaders.
7
WHAT IS UNILEVER FUTURE LEADERS’ LEAGUE?
Future Leaders’ League 2015, Empower you to get a real taste of a working world and learn from great business leaders. Have a chance to represent Indonesia for the global round in London in 2016.
Live the action, represent the nation!
8
WHY JOIN UNILEVER FUTURE LEADERS’ LEAGUE? FLL 2015 – it is beyond any other business competition! • Real experience in real business context In FLL, you will take on real business challenges and along the way develop skills such as team working, leadership, personal resilience or personal effectiveness. Moreover, through our training and coaching sessions, you will get real insights and increase your knowledge in fields such as Marketing, Sales, Finance, Supply Chain, and Human Resources
•
Empowerment through coaching & mentoring In FLL, you will have the chance to meet, get inspired by and interact with our top leaders as your judges, coaches and mentors.
9
WHY JOIN UNILEVER FUTURE LEADERS’ LEAGUE? • Living the spirit of business with purpose Get behind the story of the brand that changes people's lives.
• A chance to represent Indonesia to the global round of Future Leaders League in London, UK Future Leaders’ League Winners from all around the globe will be selected to represent their nation at the Global Round of Future Leaders’ League in London, UK. Each team will interact with prominent Global Unilever Leaders as well as further compete on a business case on a global level.
10
PARTICIPANT ELIGIBILITY Participation in FLL Indonesia is in Individual basis. Each participant should possess the following features: • Indonesian undergraduate students (bachelor degree), minimum in 2nd year of study. • Strong business mindset • Challenge-takers • Active in extracurricular activities
Unilever Indonesia reserves the right to reject any applicant who fail to comply with the requirements listed above.
11
FLL 2015 TIMELINE & KEY DATES 22nd Sept – 19th Oct, 2015 Registration
Individual registration Answer the preliminary question online trough bit.ly/ApplyUFLL2015 Deadline: by 19th October 2015 2nd November, 2015
Top 30 Announcement
Top 30 Individual will be contacted directly and list will be announced at: FB: Unilever Careers Twitter: @ULICareers 16th – 20th November, 2015
U-Camp
Top 30 must attend a residential phase (U-Camp) in Unilever’s premises. • Top 30 will be divided into 10 groups of 3 people • Daily case studies • Business & leadership coaching
12
THE CASE UNILEVER FUTURE LEADERS’ LEAGUE 2015
Unilever Future Leaders’ League 2015
13
OVERVIEW To enter the competition, you are required to answer 1 chosen question (from the 5 options available).
The 5 options of question are based on Unilever business functions: Marketing, Customer Development, Supply Chain, Finance, Human Resources.
We require you to answer based on your function of interest. The function of interest does NOT have to be the same with your field of study. The submission is on individual bases. The context of the case is based on Rexona, Unilever’s leading deodorant brand.
14
REXONA HISTORY IN INDONESIA
REXONA MILESTONE
Women & Teens Education
Launch Rexona Men
Launch Rexona Deo Lotion
Do More Campaign
New Rexona MotionSense
Rexona entered Indonesia in year 1977 and was first seen as a “medicine” for underarms problems, hence being used only by those who suffer and was kept as a secret. Rexona went from the image of a “brand that I need”, into the image of “a brand that I want” which made Rexona becomes a bold, daring, and dynamic brand starting 2012. Rexona has been developing the deodorant market in Indonesia through many innovations. It started with market development for women and teens through the famous “burket” campaign. A year after, Rexona entered the male segment by launched Rexona for Men. In 2007 we also launch the Rexona Deo Lotion to cater the need of low income consumer in Indonesia. Several years before, Rexona started to make the brand becomes more aspirational through the new brand communication idea: “Do More”. With this campaign we were enabling people to live a more physically active, socially connected & emotionally engage life by awakening the doer in all of us. In 2015, Rexona is doing its biggest re-launch of all variant with Introducing the New MotionSenseTM Technology. This technology will strengthen Rexona’s brand superiority as the number 1 deodorant brand in the world. Deodorant market in Indonesia is still growing rapidly and Rexona, as the market leader, always doing continuous innovation by providing some format applicator such as Roll On, Stick, Lotion and Spray, as well as answer consumer specific needs such as Anti Stain and Whitening Deodorant as a new market.
THE CASE: REGISTRATION PHASE
Based on your function of interest, choose one of the following questions for you to answer: Customer Development If you were the Sales Manager of Rexona, how would you push the penetration of Rexona in mini-market channel?
Marketing
Supply Chain
Imagine yourself as the Brand Manager of Rexona, how would you creatively communicate the brand across digital channel? Explain your answers.
Imagine yourself as the Quality Manager of Rexona, identify the potential quality issues of Rexona and how would you solve them?
Finance
Human Resource
If you were the Finance Manager of Rexona, in a low margin-high growth pressure, how would you maintain the profitability of Rexona?
Considering the ever growing business of Rexona, what will you – as HR Manager – do to ensure all the people involved has the right capability to deliver the business ambition?
You are encouraged to obtain additional information from Unilever websites (www.unilever.co.id/id/) or other external sources to enable you answering the questions.
17
HOW TO REGISTER? The online registration form will consist of 4 parts: 1) Your personal information 2) Answer to the question of your choice (essay not more than 500 words) 3) 1-page presentation in PDF format to visualize your answers (max. 1 MB) 4) 1-page presentation in PDF format of your Creative CV (max. 1MB) To enter the competition, register and submit your answers online at:
bit.ly/ApplyUFLL2015
Creative CV: Put your CV in a 1-page presentation slide in any ways you want that will convey your personality. Compulsory information to be included are: Self portrait, latest GPA, leadership experiences, academic & non-academic achievements, extracurricular activities, and any interesting facts about you that distinguish you from others. Registration is open from: 22nd September until 19th October 2015, 11:59 PM GMT +7.
One applicant is only allowed to submit 1 registration.
18
JUDGING CRITERIA Unilever Future
Leaders’ League 2015
Your submission will be judged based on the following criteria:
• Ability to spot the issues & frame it into business context (30%) • Analytical and structured thinking (30%) • Out of the box yet executable approach to the issues (20%) • Creative CV (20%)
No appeals will be considered against the decisions of Unilever Indonesia Judging Panel and Unilever Indonesia Judging Panel has no obligation to explain their decision making process.
19
Top 30 individuals:
PRIZES Unilever Future
Leaders’ League 2015
• 5-day residential workshop in U-Camp – all expenses covered - with intensive training and coaching on business and leadership skills by Unilever Indonesia’s leaders Best Team & Top 3 individuals: • 6 months supply of Unilever’s product package • Internship opportunity in Unilever Indonesia or fast track to assessment center of Unilever Future Leaders Programme for final year students.
Top 3 individuals: Represent Indonesia at Global Round of Future Leaders’ League in London, UK (all expenses covered), with intensive coaching & training in the preparation.
20
CONTACT US For query related to FLL, contact us through: Facebook: Unilever Careers Twitter: @ULICareers or E-mail: FLL.Indonesia@unilever.com
with subject QUESTION FLL 2015
21
GOOD LUCK!
*Click on the ‘Share’ or button to download and share this booklet to your network. You might be required to login first using Google/Facebook/LinkedIn account.