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Introduction Logo usage/ Safety area Incorrect logo usage Colors Typography: Print/ WEB
TABLE of CONTENTS
Our mission is to create a truly safe community, in which each person has an opportunity for spiritual growth and material prosperity. We work so that people may live their lives free from social threats and worries and ďŹ lled with peace and happiness. We believe that life is important in itself – every joyful moment, sense of ease and pleasure, a child's smile and happiness in the eyes of our loved ones.
INTRODUCTION
Protect yourself and those dearest to you. Make your life easier and happier. We have assembled the best professionals, who are always ready to help you and your family at anytime, no matter where you are. Join UniPro today, and your dream of a happy life will come true! BrandBook
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Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage. We strongly recommend to use the UniPro logo over a white/light background, or on a very light blue (PANTONE UP 657 or similar). To do this every attempt should be made. If the logo has to be placed on a dark background or color options are limited then the UniPro logo can be knocked out and used in one color.
LOGO USAGE
2x
SAFETY AREA
2x x
2x
2x
Please observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this speciďŹ ed clear space.
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2 DON'T: 1. Change logo orientation. 2. Add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows. 3. Place the logo on busy photography. 4. Change the logo colors.
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INCORRECT LOGO USAGE
5. Attempt to recreate the logo. 6. Scale the logo unproportionately. 7. Use the logo as a repeated pattern, "wallpaper" or other decorative devices. 8. Display the logo without the graphic symbol.
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1 Our colors are what gives us our personality. We’re bright, bold and colorful.
UniPro logo light blue
UniPro logo dark blue
CMYK: 64, 1, 0, 0
CMYK: 95, 56, 5, 17
RGB: 76, 192, 239
RGB: 5, 91, 151
HEX: #4CC0EF
HEX: #055B97
PANTONE 2985 C
PANTONE 7462 C
1. LOGO COLORS These are our logo colors. Use these sparingly so as not to outshine our logo.
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COLORS light grey
light violet
dark blue
orange
CMYK: 0, 0, 0, 10
CMYK: 53, 35, 0, 0
CMYK: 92, 55, 37, 26
CMYK: 0, 41, 91, 0
RGB: 235, 236, 236
RGB: 135, 157, 208
RGB: 31, 87, 112
RGB: 246, 166, 44
HEX: #EBECEC
HEX: #879DD0
HEX: #1F5770
HEX: #F6A62C
PANTONE 7541 C
PANTONE 7453 C
PANTONE 3025 C
PANTONE 137 C
2. SUPPORTING COLOR PALETTE These make up our core color palette. 3. PERCENTAGES Use the supporting color palette in the outlined percentages in all the marketing material.
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40%
40%
5% 10%
5% BrandBook
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Eurostile
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890 Eurostile Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890
Helvetica Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890 Helvetica Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890
Typography is a key element to communicate a uniямБed personality for UniPro. We have chosen EUROSTILE for our font. EUROSTILE is a unique and eye catching font. When writing headlines use EUROSTILE CAPS. When using EUROSTILE for body copy use sentence case. Mixing weights in headlines is OK too.
TYPOGRAPHY: PRINT
TYPOGRAPHY: WEB
Use HELVETICA light and medium for web and mobile apps.
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ŠPlaton and Brothers Proponents Ltd. All rights reserved. All texts and graphic elements used in this issue belong to Platon and Brothers Proponents Ltd. Copying, processing or distribution of these materials without the written consent of the copyright owner is prohibited.