Archetypes & Values

Research-driven analysis shows that our company culture falls under three main archetypes as defined by Dr. Carl Jung.

Jester

Clever, playful, loved by others, light heartedness, brings out the kid in us, great sense of humor, unexpected & unpredictable, joy, laughter

Innocent

Life is good, optimistic, happiness, wholesome, positive vibes, simple goodness, joyful surprise

Caregiver

Nurturing, maternal/paternal, compassionate, generous, altruistic

Brand Voice

Our brand voice should reflect our company culture, which is playful, clever, optimistic, compassionate, and caring. Written and verbal communication and customer interactions should embody our values. When marketing our brand, the website copy, social media, email communication, and written blog content are examples of how our brand voice can be exemplified.