United Networker Magazine - March 2013 by United Networker Magazine

Volume 1 ● Issue 5 ● March 2013

Global Publication US$ 9.95 ● € 7.95

United Networker Magazine The Network Marketing, Business & Lifestyle

Our Global Industry Celebrating

years

DubLi Day St. Petersburg / Russia

Nestlé Brand

Bertrand Grébaut

Denice & Tom Chenault

FRENCH ART NOUVEAU Also in this issue

You find us on: Twitter - Facebook - Google Plus

United Networker Magazine

From the Publisher

Dear Readers, You probably all know the quote „Use it or lose it“. Last month I talked about changes. In our case, change is a continuous development. In June 2012 we started with an idea of an international magazine. Now looking back after 300 days we can say that this was the right decision! Please allow me now to give you a little preview into the next six months: 1. Since last week our new shop system is online. You can purchase single copies, as well as our various subscriptions online. You should take the time and have a look!! Visit the store at http://www.unitednetworkershop.com/ 2. Having had a number of discussions we decided to program our own electronic version of the United Networker Magazine. The launch of this brand new system will take place by the end of April. You can expect some exciting information and you should look forward to it!! 3. As we officially announced in March, we are in the pre-launch phase of the Russian-language magazine. The first stage will be released as an “ePaper” format and then later in printed form. Again, the preparations are in full swing. Our russian readers should be looking for this edition!! 4. Next to these changes I can already tell you that we are working on another language which we believe is indispensable for the Network Marketing World. By introducing “ePaper” and adding additional languages, we will be in the right position to be the best medium keeping you informed about the industry with the ultimate goal to assist you in expanding your business far beyond your personal goals! The current cover story gives you a glimpse into the global market and events. You should get ready for some big numbers! I hope you enjoy reading this edition of United Networker Magazine. God bless you! Sincerely Markus Th. Ruediger - Publisher -

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Content

Content Volume 2

Issue 03

March 13

14 Our Global Industry The world is a commercial society with people buying and selling products around the clock thanks to the global marketplace and structure of the Internet. There are different techniques used for selling products....

Short News Read about corporate news of our industry

13 26

Interview

Incentive Spotlight This time: Unicity`s Reward Trip to Dubai

Dubli Day Russia Valentine Savchenko and his team organized an awesome event in St. Petersburg / Russia with over 200 attendees

United Networker Magazine â&#x20AC;˘ March 2013

Holly & Corbin roush

Eve & Thomas Carter

Denice & TOM Chenault

Holly & Corbin Roush have got a very interesting story. Read about their success and plans for the future

They found a new home at Organo Gold

Leading with the relationship

Content

VaNessa Duplessie Marketing Demystified: Common Mistakes to Avoid When Using Social Media In Your Business

36 40

38 42

David Bosley Fit For Business - Fit For Life

Dan Andersson

David El Dib

Dan`s Trainings Matters

How To Increase Your Sales

Lifestyle & Travel

Business News

celebrates 75 50 NestLe years

FRENCH ART NOUVEAU After decades of subordination to outdated rules and prevailing ideals, Franceâ&#x20AC;&#x2122;s haute cuisine has finally been liberated. And this is thanks to Bertrand GrĂŠbaut and his restaurant Septime.

NBA Legend Kobe Bryant and Hublot NBA Legend Kobe Byrant Named New Hublot Ambassdaor

Roberto Cavalli creates a one-off mini

46.......................... Amazon Canada 46/47..................... Boeing - 1000th Airplain to China 48.......................... Freelancer.com 48.......................... Rolls Royce Motor Cars 49.......................... Hewlett Packard 49.......................... Tesla Motors

MINI Supports The Life Ball In Vienna For The 13th Time

Cars

Cycling around spain

Mansory Lamborghini Aventador

Red Bull Cliff Diving

Rolls Royce Wraith

Mick Hobday Travels With His Cycle Through Spain

Man Versus Gravitiy - Red Bull Cliff Diving Series 2013

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From the Industry Andrea Barnes Named MORE Project Executive Director Andrea Barnes takes over as MORE Project‘s Executive Director, a position previously held by Katy Holt-Larsen, who is now Vice President of the North America market for MonaVie. „It is a privilege to work for MORE Project. I care deeply about the children and families we serve in Brazil, Thailand and India.”

to change their lives. They know they are loved and that people believe in them. Our kids have the support and protection they need to take positive steps forward,” says Barnes. “MonaVie corporate and MonaVie distributors, as a group, are incredibly generous and amazing partners in our work. We receive an outpouring of volunteer service and financial support, which makes our efforts possible. I look forward to working with our donors in this new position.” Andrea Barnes replaces Katy Holt-Larsen who had served as MORE Project Executive Director since 2008. Katy was recently appointed Vice President of North America for MonaVie. She will continue her involvement with MORE Project by serving as a member of the Board of Trustees. About MORE Project MORE Project is a charitable, 501(c)(3) organization established in 2005 by MonaVie, a leading health and wellness company, as an integral part of the company’s founding vision to generate

The MORE Project Board of Trustees today announces the appointment of Andrea Barnes as Executive Director for MORE Project, a charitable, 501(c)(3) organization established in 2005 by MonaVie. Andrea brings extensive non-profit experience to MORE Project, as she has served in a variety of leadership capacities for universities, schools, humanitarian institutions and fine/performing arts organizations. She has been involved with MORE Project for nearly five years as Director of Giving Programs. Prior to joining MORE Project, Andrea owned a consulting company, AB Funding Solutions, which specialized in notfor-profit management, fundraising, events and data management. “It is a privilege to work for MORE Project. I care deeply about the children and families we serve in Brazil, and also those in Thailand and India. Our kids’ faces are so beautiful, and yet their circumstances are harsh. I am convinced that through our educational programs, which are delivered with love and compassion, our children have a chance

United Networker Magazine • March 2013

abundance for people all around the world. In addition to helping its distributors achieve a more meaningful life through improved health and prosperity, MonaVie founded MORE Project as a catalyst to empower individuals who live in poverty to break the cycle of fear and hopelessness that often rules their lives. Initially, the program provides critical resources, such as food, urgent medical care and safe shelter, to end suffering. Long-term needs are met through educational and vocational programs that restore dignity and provide long-term selfsufficiency.

From the Industry Snow Volleyball Tour 2013 powered by Amway

For the second time in a row five renowned winter sport spots in the alps will host the Snow Volleyball Tour powered by Amway. From the beginning of March till the middle of April 2013 in Switzerland, Austria, Germany and Italy, fifty international Beach volleyball professionals from nine nations will fight for the title „King of the Tour 2013“. Three courts per venue will be available

for the athletes. The centre court will be situated at a scenic and wintery 2000m above sea level. The stadium capacity of the area amounts to 2000 people per location. The organizer of this event expects to reach the record number of approximately 5000 fans who came to the volleyball tour stop in Wagrain 2011, again this year. It`s not surprising that many international professional players consider these extreme sport events as their favourite tournament. Especially concerning the rapid development of this sport form we are faced with a positive trend. In November 2011 Snow Volleyball was announced as an official sport by the Austrian volleyball organisation (ÖVV) and it is excepted that further societies from the participating locations will follow. Match modus: The Snow Volleyball Tour 2013 powered by Amway will be played by eight male only teams per court. The organizer fixes seven professional teams and one pair will get a wildcard, which will be awarded on the first match day among all participants in “Single Elemination”. For the semi-finals two groups of four will play on the main court, consequently followed by the Grand Finale.

Tourplan: •

Schliersee/Bavaria, Valley station Taubensteinbahn 08.03. – 10.03.2013

•

Wagrain/Salzburg, Mountain station Flying Mozart 23.03. – 24.03.2013

•

Engelberg/Switzerland, Mountain station Brunnibahn 29.03. – 30.03.2013

•

Sankt Anton am Arlberg/Tirol, Mountainstation Rendlbahn 05.04. – 06.04.2013

•

Kronplatz/Italy, Mountain station Kronplatz 12.04. – 13.04.2013

All further information regarding even tour, registration, videos and press pictures are online on www.snowvolleyball.com

www.unitednetworker.com/us

From the Industry XANGO Names Leslie Gallacher General Counsel XANGO, LLC announced the promotion of Leslie A. Gallacher to General Counsel. A former prosecutor, Gallacher has spent the past nine years at XANGO in various capacities including legal counsel, international development and operations, distributor recognition, and marketing communications. Given her unique understanding of XANGO’s culture andoperations, Gallacher brings a valuable perspective to the company’s senior executive team in overseeing its legal affairs. “Leslie is a committed and talented leader who has a unique grasp of our culture, operations and vision, due to her broad leadership positions with XANGO from our first years,” said XANGO Founder, Chairman & CEO Aaron Garrity. “We very much appreciate her accepting this important role and look forward to her continued valuable contributions to our success.” Most recently in her role as Vice President of North America Operations, Gallacher has overseen marketing, sales, distributor recognition, events and public relations for XANGO’s largest market. Gallacher holds a degree in Political Science from Brigham Young University, as well as a Juris Doctorate from the J. Reuben Clark Law School. She is a member of the Direct Selling Association’s International Council as well as the newly formed Women’s Leadership Council. She has also lent her business expertise to support XANGO’s global “Women Building Bridges” empowerment and training program. She and her husband, Brian, are the parents of three children and they enjoy traveling, bicycling and spending time together.

AL International Announces Marilu Henner as the Keynote Speaker Marilu Henner Featured on Dr. Oz and Celebrity Apprentice All-Stars San Diego, CA -- AL International, Inc., announces that their celebrity brand ambassador, Marilu Henner, will be the keynote speaker at the Youngevity® National Convention, which will be held on May 2nd through May 4th at the Red Rock Casino Resort & Spa in Las Vegas, Nevada and will be featured on the new season of Donald Trump’s Celebrity Apprentice All-Stars, which premieres Sunday, March 3rd, 2013 on NBC. Marilu Henner appeared on The Dr. Oz show on Wednesday, February 13th and will continue to be a featured guest on multiple segments. As a two-time competitor on Donald Trump’s Celebrity Apprentice and Celebrity Apprentice All-Stars, Marilu previously competed for her then chosen charity, The Physicians’ Committee for Responsible Medicine (PCRM) and this season will compete for the Alzheimer’s Association. Marilu can be followed on Twitter @TheRealMarilu and will be tweeting LIVE during Celebrity Apprentice All-Stars. Marilu Henner’s entire life is a testimony to the power of her approach to health. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee is also a New York Times Best Selling author of nine books on health, parenting, memory, and lifestyle improvement. Henner’s website is dedicated to teaching others how to live healthier, more active lifestyles by not only providing valuable information, but also through live chats and online classes. Youngevity CEO Steve Wallach stated, “We are very excited to announce Marilu Henner as the keynote speaker for our upcoming Youngevity Convention, which we anticipate will be the largest in our history, based on the tremendous demand we have already experienced upon announcing the dates and location. We recognize and appreciate the hard work and loyal support of our distributors as a key factor driving our rapid growth and anticipate a very bright future for our company.“

United Networker Magazine • March 2013

From the Industry DubLi, Inc. Appoints David Sasnett to the Board of Directors – Blas Garcia Moros Named Chairman of the Board – DubLi, Inc., a global marketing company that provides consumers around the world with a variety of innovative, online shopping and entertainment opportunities, today announced that David W. Sasnett has been appointed to the Company’s Board of Directors. In addition, Blas Garcia Moros has been named Chairman of the Board, replacing Niel Burtenshaw Thuesen who resigned to focus on personal and professional interests. As such, the composition of the Company’s Board remains unchanged with three independent directors.

David W. Sasnett, age 56, has served as a director of Consolidated Water Co. Ltd. since December 2004 and since June 2006 has served as Consolidated Water Co. Ltd.’s Executive Vice President and Chief Financial Officer. In 2005 and 2006, Mr. Sasnett was the Chief Financial Officer of VoIP, Inc., a publicly-traded provider of communication services utilizing voice over internet protocol technology. During 2004, he was the Vice President of Finance and Controller for MasTec, Inc., a specialty contractor and infrastructure provider traded on the New York Stock Exchange. Mr. Sasnett was the Chief Financial Officer of Catalina Lighting, Inc., a publicly-traded manufacturer and distributor of residential lighting and other consumer products from 1996 to 2002. Mr. Sasnett’s experience also encompasses more than 12 years with the auditing and consulting firm of Deloitte & Touché, LLP. Mr.Sasnett has been named Chairman of DubLi’s Audit Committee. Mr. Sasnett has a BSc in accounting from the University of Florida. Michael Hansen, President and Chief Executive Officer of DubLi, stated, “David is the consummate financial professional with

significant Board experience working with public companies. It is with great pleasure that we welcome him to DubLi’s Board and look forward to his contributions.” Blas Garcia Moros spent 15 years at Microsoft Corporation, from May 1985 until February 2000, where he was one of the founders of Microsoft Latin America. Mr. Moros held numerous positions during his tenure at Microsoft, including positions in Latin America and Asia, as well as the Company’s headquarters in Redmond, Washington. His last position at Microsoft, from September 1997 to February 2000, was based in Singapore as the Regional Director South Asia and President, Microsoft Regional Sales Corporation (Asia), where he was responsible for the management and leadership of the region which encompassed all countries within Southern Asia, including India, Indonesia, Thailand, Philippines, Vietnam, Malaysia and Singapore. Since leaving Microsoft, Mr. Moros has been a private investor in a variety of businesses, and is currently an advisor to and a member of various advisory boards of several private companies, primarily in the technology sector. Mr. Moros speaks four languages and holds a Bachelor’s degree in Business Administration from the University of Innsbruck, Austria. Mr. Hansen continued, “Blas has tremendous experience building and managing businesses around the world which will continue to be invaluable to DubLi as we grow and develop our global business strategy. He understands the DubLi business model, the development process and how to successfully enter new markets both from operational and marketing perspectives. His contributions, leadership, commitment and dedication to DubLi over the last two years have been unparalleled making him the natural choice to succeed Niels Burtenshaw Thuesen. During his tenure as DubLi’s Chairman, Niels played a valuable role in establishing our corporate governance and code of conduct protocols. His interests in both his family business and new professional position made it difficult for him to continue dedicating the necessary amount of time to DubLi as we enter this important phase in our company history. We thank him for his service and wish him well in his future endeavors.”

Herbalife Family Foundation Names Korean Herbalife Distributors as Humanitarians of the Year The Herbalife Family Foundation (HFF) awarded its 2013 HFF Humanitarian Award to Tae Ho Kim and Hyun Mo Koo for more than a decade of philanthropic work in Korea, and their generous contributions to HFF and its worldwide Casa Herbalife program. The annual HFF Humanitarian Award is presented to Herbalife Independent Distributors from around the world who exemplify the foundation‘s mission and, through their outstanding involvement and dedication, have made a significant contribution to changing lives in their communities and a long-term commitment to giving back. As well as their commitment to the HFF Casa Herbalife program, the Kims have established a private charity organization, the „Dream

Foundation,“ and in 2012 they also began the Tae Ho Kim Medical Fund for the Keck School of Medicine at the University of Southern California. As recipients of the 2013 HFF Humanitarian Award, HFF will donate $10,000 to a charity of their choice.

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From the Industry Neways Announces Thailand Opening SPRINGVILLE, UTAH — Continuing its Asian expansion, Neways is now making final preparations to open in Thailand, which will soon become the company’s 30th global market.

“We’re tremendously excited about Thailand,” says Robert Conlee, CEO of Neways. “With nearly 16 million direct sellers, Thailand is obviously a country where people deeply value opportunity and entrepreneurship. The Neways opportunity will improve many lives in Thailand.” The initial Neways product offering in Thailand will include several of the company’s most popular personal-care and skin-care products. Later in the year, Neways Thailand will hold an official grand opening event, during which the company will introduce Maximol Solutions® to the Thailand market. “Many local residents are already showing interest in this opportunity,” said Inthira Chan, newly-appointed Country Manager of Neways Thailand and Bangkok native. “Neways distributors from other countries are eager to expand their organizations into Thailand. We expect to see much growth here.”

Bangkok at Night On March 21, 2013 Neways Thailand is ready to offer its industryleading products for purchase and is accepting new Distributor applications. On March 30, 2013, Neways will host a launch event at its new Bangkok showroom, which features the latest new product offerings, interactive product displays, and dynamic Neways branding.

“We’re proud to launch our business in Bangkok,” said Sean Scott, Manager of New Market and Business Development for Neways. “And we’re making a long-term commitment to develop the Neways business opportunity throughout Thailand.” Open to the public, the March 30th event will feature a ribboncutting ceremony, presentations by key Neways personnel, distributor recognition, prize drawings, and more. The “invitation-only” events will include a monk ceremony and a VIP dinner. Attendees are expected to include distributors from Australia, Europe, Malaysia, Taiwan, Hong Kong, and Japan.

Young Living Announces Expansion into Hong Kong SALT LAKE CITY, UTAH — Young Living, the World Leader in Essential Oils®, announces its upcoming expansion into Hong Kong. The addition of a Young Living office in the region provides a larger physical presence for existing and prospective distributors in the Greater China region. „We are excited to distinguish the new Greater China region from the rest of our Asian operations by establishing a strong corporate presence in Hong Kong,” said Jared Turner, Young Living chief global sales officer. “We have dynamic leaders in Hong Kong who are dedicated to growing our business locally and throughout the region.” Tyler Williams, who has been with Young Living for four years and is fluent in several languages, will manage the Hong Kong office and the Greater China sales region. “I am excited to be a part of the magic that is about to unfold in the Greater China region. We are already seeing the success of our members’ hard work and passion in this great region,” said Williams. “Hong Kong will grow into a powerful market full of passionate Young Living members eager to share the natural health benefits of our products. These members will also be vital in Young Living’s growth throughout China, Taiwan, Macau, and all of Asia. The grand opening of the Hong Kong office will take place in September 2013. This latest expansion into the Hong Kong market is the second of several global expansions for Young Living this year, including Canada, Germany, and Colombia.

United Networker Magazine • March 2013

Hong Kong

From the Industry UNPA Announces 4Life Membership The United Natural Products Alliance (UNPA) recognized 4Life Research™ as its newest member. SALT LAKE CITY, UTAH -- The UNPA, an association of dietary supplement and functional food companies, share a commitment to provide consumers with natural health products of superior quality and benefit. Originally, the UNPA was formed to promote positive legislation that safeguards the dietary supplement industry from unfair practices. Leading the alliance, UNPA’s Executive Director Loren D. Israelsen worked in close cooperation with the Office of Senator Orrin Hatch (R—Utah) and Congressman Bill Richardson (D—New Mexico) as they introduced the Health Freedom Act of 1992. Ultimately, with the sponsorship of Senator Hatch and Senator Harkin (D—Iowa), that bill became the Dietary Supplement Health and Education Act of 1994 (DSHEA). Today, the UNPA’s core mission is to ensure the accurate implementation and enforcement of DSHEA. With the direction of Israelsen and his team, the Alliance focuses on a myriad of laws and regulations surrounding DSHEA: GMP regulation, adverse event reporting, analytical method development, steroid controls, and international quality management protocols. Membership in the UNPA is limited to 50 full members and 10 analytical labs. To date, the UNPA has grown to include companies throughout North America, Europe, and Asia. Loren D. Israelsen: “As a world leader in the direct selling of natural products, it’s an honor for me to recognize 4Life Research as our newest member. I look forward to collaborating with 4Life executives as we embark on a strategy to ensure the ongoing representation, promotion, and protection of our natural supplement businesses.” 4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.

Herbalife Sponsors Rising Triathlete Star Lukas Verzbicas Signs One-Year Agreement with Global Nutrition Company LOS ANGELES -- Herbalife recently announced an exclusive nutrition sponsorship deal with two-time World Champion of the Junior World Triathlon and Junior World Duathlon Lukas Verzbicas. With an extensive track record of supporting champion athletes and sporting teams worldwide, Verzbicas joins the ranks of elite athletes sponsored by this health and fitness-driven company. A native of Lithuania but raised in Illinois, Verzbicas is one of the most accomplished male high school runners in the US. He holds titles such as the two-time Pan American Champ, 2 mile outdoor high school national record holder, 5k indoor high school national record holder, 5th US high school runner to break 4 min/mile, and is a three-time national high school cross country champ. The one-year terms include Herbalife as Verzbicas‘ primary sponsor and official nutrition partner, Verzbicas‘ participation in assisting Herbalife in the development of new Herbalife24 performance nutrition products by providing feedback on formulas in development and prototypes, as well as his support in corporate training and triathlon training camps for the company‘s employees and distributors prior to the Herbalife Los Angeles Triathlon in October, and participating in triathlon representing the company. Herbalife is a global nutrition company that sells weight management, nutrition, and personal care products intended to support a healthy lifestyle with products catering to weight management, energy & fitness, heart health and more. Herbalife helps support communities in need and children‘s nutrition through its Herbalife Family Foundation. The company also sponsors over 100 sporting events, teams and athletes around the world that reflect the company‘s commitment to a healthy active life supported by good nutrition. These sponsorships include the Los Angeles Galaxy, FC Barcelona, the Herbalife Los Angeles Triathlon, Leo Messi, and Pumas soccer club in Mexico. www.unitednetworker.com/us

From the Industry Surpasses $1 Billion in Sales North America’s Health and Fitness Solution Celebrates Sales Milestone at National Success Training Event Los Angeles, CA, – An audience of more than 10,000 celebrated the announcement of ViSalus reaching its billionth dollar sold since the company’s establishment in 2005. The news was buoyed by the recent release of the company’s 2012 fourth quarter sales bringing ViSalus’ total 2012 annual sales to $623 million, which represents growth of 171% from 2011. The sales milestone is one of several key highlights of the National Success Training event held in Los Angeles on March 22-24, 2013, by ViSalus, a company dedicated to helping people transform their health and fitness through the Body by Vi 90-Day Challenge. „No doubt 2012 was a watershed year for ViSalus,” said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. “The success of our direct-toconsumer strategy and simple, social selling message demonstrates that the Challenge resonates with hundreds of thousands of people looking for support and a solution to achieving their health and fitness goals.” Blake Mallen, Co-Founder and Chief Marketing Officer, stated, “ViSalus helped over 1.5 million people make their health a priority in the last year alone. To celebrate this success, we kicked off 2013 with a campaign to conquer obesity.” Mr. Mallen noted that more than 1,500 people have participated in Project 10™, a ViSalus initiative that awards a total of $10,000 to 10 people who lose 10 pounds every week through participation in the Body by Vi 90-Challenge. To date, over 15,000 pounds have been lost by Project 10 participants, and a total of $80,000 has been awarded to weekly winners so far this year. ViSalus also announced its planned expansion later this year into the United Kingdom, the population of which has the third highest percentage of obesity globally, behind Mexico and the US. Currently one in four adults in the UK is obese, and by 2050 that figure is expected to rise and encompass 60% of men, 50% of women, and 25% of children. “Expanding to the UK is in keeping with ViSalus’s mission to take weight off the world,” stated Co-Founder and Global Ambassador Nick Sarnicola. “Given the tremendous impact the Body by Vi 90-Day Challenge has had to the health and wellness of millions of people in the North America, we are excited at the prospect of dramatic improvement in the lives of people in the UK.” ViSalus also announced the appointment of Ros Simmons as Managing Director of Vi (UK). Prior to joining ViSalus, Simmons was Vice President of Global Brands at The Licensing Company, where she was responsible for creating strategies and implementing worldwide brand extension and licensing programs for Coca-Cola, Hearst Corp and Reckitt Benckiser. Other convention highlights included testimonials from Terry Bollea „Hulk Hogan“ Reality TV Star Ruby Gettinger, Teresa Scanlan „Miss America 2011“, Jerry & Estella Hayes Season 7 „Biggest Losers: Couples” and Cris Judd on how participation in the Challenge has helped them achieve their health and fitness goals.

United Networker Magazine • March 2013

Incentive Spotlight

Unicity‘s Reward Trip to Dubai Unicity’s Make Life Better Rewards Trip in Dubai was packed full of great experiences, fun excursions, and powerful leadership training. Unicity distributors from all over Europe traveled to Dubai for an allexpenses-paid vacation, and enjoyed every moment of the four-day, three-night trip. On Thursday, Unicity distributors started the day with a leadership training by top leaders. Everyone then went on a desert safari tour where they drove over sand dunes in SUVs. The ride was an exciting adventure with many steep turns and hills. The next day, the group enjoyed a day trip to Abu Dhabi—going to Ferrari World where they enjoyed riding roller coasters, looking at exotic cars, and relaxing next to a racetrack. Another highlight from the trip was ascending to the observatory deck of the tallest building in the world: the Burj Khalifa. From there, it felt as though we were as mingling with the jets as they flew across the sky. In addition to the excitement of the excursions, there was a closing reception and dinner on the palm island. The venue was wonderful, the food was delicious, and the company of people was great! It was a perfect ending to a great trip in Dubai. Unicity deeply values all Unicity distributors and organizes these trips to recognize them and their accomplishments, and to help them feel appreciated for the hard work they do each day in trying to Make Life Better for others around the world.

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Cover Story

Current Situation

The world is a commercial society with people buying and selling products around the clock thanks to the global marketplace and structure of the Internet. There are different techniques used for selling products, but so far, direct selling has proven to be the best. Consumers like one-to-one interactions. They are personable and they allow relationship building. Direct sellers have the opportunity to do what no one else can do and that includes bonding with their client, defining their needs and providing them with personalized solutions for their problems. This is why direct selling still remains number one all over the world. In a society where everything is based on numbers and people are forced to interact with machines on a daily basis, salespeople have become one of the most critical factors for driving production and market revenues. In fact, direct sellers are responsible for up to 90 percent of the worldâ&#x20AC;&#x2122;s retail sales. This is an astounding and remarkable figure when taken into consideration. The countries surveyed in the recent analysis conducted by the WFDSA Global Research Sub-Committee, United States DSA Industry Research Committee, and Insights Lead and Consumer & Market Insights for Amway revealed that of the 22 countries surveyed, each produces more than $1 billion in sales each year. That is a tremendous amount of money and there is still potential for more.

United Networker Magazine â&#x20AC;˘ March 2013

Cover Story

Points to Ponder

This review brings to light many important considerations including the following: •

China is growing and making considerable strides in its growth which includes moving up in sales by nearly 50% to $12.5 billion dollars in recent years.

•

Several European nations are averaging direct sales in the amount of $3 billion dollars.

•

Brazil is responsible for maintaining the top four markets, including Peru.

•

South Korea is now averaging $12 billion per year.

•

The United States leads in sales at $29.9 billion.

•

Japan comes at a close second averaging $23.9 billion dollars in direct sales.

•

Venezuela experienced a 75.5 percent growth.

•

Malaysia experienced a 30.9 percent sales growth.

•

Globally, 76 percent of direct sellers use the person-to-person method when it comes approaching their customers successfully.

•

Approximately 18 percent use a party plan approach.

Overall, the direct selling industry is continuously growing. While in some areas the market may not be moving, the number of direct sellers is still growing according to industry executives. This will lead to changes

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United Networker Magazine 01/2013

Column

s ` n a “D

s g n i n Trai Ander n a D by

” s r e t Mat

sson

raining matters; observations, insights and experienced gained in the area of training. And also ‘matters’ as a verb, as in Training really matters.

Expand a person’s thinking and you have expanded his world. Ralph Waldo Emerson - „The mind, once stretched by a new idea, never returns to its original dimensions” A couple of simple examples: a child works out what a door handle does. Life is never the same again. A child works out that he can drag a chair to reach the cookies high up in the cupboard… A child works out how your iPhone works, you share your password to unlock it, you give him your iTunes credentials – don’t be surprised to find a £100 bill for ‘gems’ in a game you never downloaded. But never mind the bill, think instead about how the child’s mind has expanded. But the things I want to talk about with regard to training and especially training in direct selling are more profound than this. In the last article I wrote: “…training in direct selling is all about shifting people’s sense of what is possible, about what is important, and, finally, about who you are and what you are for. All of the things I have spoken about so far drives into this: if you shift a person’s sense of self, if you change his self-image, then you have changed the whole game. And this is what training in our industry has the potential to do. Take the scene that is such a common occurrence in our industry: a person has finally relented and is attending an opportunity meeting at the behest of a friend. This is not the first invitation he has received but this time he ran out of excuses, the stars were suddenly aligned just right, or he kind of thought that he ultimately had nothing to loose. For whatever reason, he is there. At the beginning of the meeting he made a mental pact with himself, ‘There is no way I am buying anything here tonight.’ He sat through the host introducing the evening’s proceedings. He chuckled

United Networker Magazine 04/2013 • March 2013

at the right places, nodded on cue almost despite himself, and reluctantly raised his hand a couple of times when the speakers asked questions. At the end of the product presentation he was more impressed than he would have guessed he would be. After the compensation plan part he could have been made to agree that it all kind of did make sense. And the company did seem to be fairly OK. When the final speaker comes on, to do a ‘training’, he is not sure if he is supposed to really be here – maybe this part is really for distributors in the company. The speaker is well dressed, seems very at ease with speaking to a relatively large crowd, is surprisingly polished and actually quite funny. And despite himself, our guest is taking it all in. The trainer is talking about things that make obvious sense, almost homespun truths in some cases, but other things are really making our guest think. At the end of the training, our guest is giving a sincere standing ovation, the same as everyone else. Imagine that we interviewed him afterward: “Did you enjoy the trainer?” “Yes, very much.” “What did you enjoy the most?”

“But motivational?” “Yes, very much. I guess he reminded me that I don’t have limitations. Except those I accept myself!” He paused and laughed. “He said that, didn’t he!?” Maybe he did and maybe he didn’t, but the point I am making about all of this is that in our industry, which is an industry where you can build something extraordinary even if you are ordinary, the first thing we have to do is inspire the people. We have to remind them that life can be amazing. We reconfirm that this life is an adventure. We champion the belief that you are amazing. We challenge the status quo, we shake the bonds of lethargy and unconscious acceptance of limitation, and we unequivocally state that You Can Do It. Whatever it is that you want to do, you can. Whatever your dream is, you can have it. Looking at the process more closely, what happened with our guest is that he arrived with a set of beliefs and values, and indeed a sense of self, that was ‘abc’. After the trainer they were ‘ABC+’. He might have believed that direct selling was pyramid selling; he might have had judgements about it that only losers were involved, that it doesn’t work, that it in some way was illegal, immoral or both! His values may have been shifted. Instead of thinking ‘greed’ he may now be thinking ‘freedom’. Instead of acquiescing to limitations and being settled with his limited palette options in terms of work and career, maybe now he is inspired to look for more, look for bigger choices, and not settle for less than what he really wants. And so on. But most importantly, maybe the trainer managed to remind him of how much potential he has. Maybe the trainer managed to remind him that he was born courageous and creative. Maybe he remembered that he has a whole series of achievements already, that his life is already demonstrating accomplishments. And maybe, just maybe, our guest leaves the training asking himself, “What else could I do?” Emerson also said, “Where there is no vision a people perish.”

The vision I am interested of in the context of this article is of the inherent capability of the people in the audience. The great trainers, the people in our industry who do the road, who have paid the price travelling from training to training, who in meeting after meeting, large or small, in the flesh or online on countless webinars, what they are really doing is not “presenting an opportunity.” What they are really doing is expanding people’s self-image. They are reminding the audience that they, really, can do anything. They are reminding them that they were born with potential and that, no matter where you are, you have all the resources available to you to make a change. In that sense the trainer expands the audience mind. And of course, as we started this article, once expanded it cannot go back. A story I have often told is about that young man in Amsterdam who came up to me after the training, shook my had and said, “I think you have changed my life.” To this day, I think he was right (except that I was just the catalyst and he did all the work!) because what happened was that he experienced an expansion of self and possibilities. That change is permanent, similar to what happens when you hit the big pin. But we will talk that in the next article, if I make a link to training somehow! All good,

Dan >>> Dan Andersson is the President and CEO of LEO, a start-up Direct Selling business launched in on 20.12 2012, in front of the Pyramids in Egypt. LEO is gathering momentum with pre-launch going on in Europe, Turkey, Egypt, Africa, the Middle East, India, Canada and China. LEO is centred around the mantra of Learn Earn Own, where the products are entrepreneurship training through e-learning, e-tutoring, live seminars and technology products; with offices in the UK and Dubai; with corporate infrastructure and offices being established in India, Hong Kong, China, Nigeria, Egypt and a few other markets. We are looking for ambitious individuals who resonate with our business model and mission, especially on the corporate side. <<< www.welcometoleo.com www.myleobusiness.com www.facebook.com/LEOcorporate www.learnearnown.com

The real skills development

“Hmmm, hard to say, really. “ He is thinking about the question, mulling it over in his mind. “He made me think, really. I mean, it is not that he said anything I didn’t know already. More that he reminded me of things I have known all my life.”

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