UCF Downtown Concept Report November 2014
UCF DOWNTOWN CONCEPT REPORT
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UCF DOWNTOWN CONCEPT REPORT
Project Summary
The University of Central Florida (UCF) is considering an expansion of its campus into downtown Orlando and invited CannonDesign to investigate the opportunities for incorporating complementary academic programs, associated amenities, and ancillary developments into a concept development plan. In partnership with Wellington Reiter, Senior Advisor to Arizona State University President Michael Crowe, the CannonDesign team met with over 30 representatives from UCF and over 20
• opportunities for incorporating regional employers and employment initiatives, • opportunities for incorporating local government and community organizations, • understanding high-level social and economic opportunities and impacts of the new development, and • associated recreation, residential and civic programs required to complement the academic facilities.
representatives from partner organizations to develop ideas and
The following pages summarize these findings, which were used
recommendations focused on:
to inform the public announcement by President Hitt at the UCF
• determining the appropriate colleges and programs to
Focus Breakfast on September 23, 2014. As the development of
relocate to the new site, • opportunities for programmatic partnerships with Valencia College and K–12 providers,
UCF Downtown is in the early stages of planning, this summary is meant for the UCF community and stakeholders to use as a common starting point for future planning efforts and discussion.
UCF DOWNTOWN CONCEPT REPORT
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Partner Participants
Arizona State University
City of Orlando Mayor’s Office
Valencia College
Wellington Reiter, Special Advisor
Buddy Dyer, Mayor
Falecia Williams, President, West Campus
to the President
Frank Billingsley, Chief of Staff
Stacey Johnson, President, East and
Heather Fagan, Deputy Chief of Staff
Winter Park Campuses
Kathy DeVault, Director of Strategic
Terry Allcorn, Dean of Business and
Partnerships
Hospitality
Brooke Rimmer Bonnett, Director of
Meg Curtiss, Professor and Chair,
Economic Development
Interactive and Graphic Design
Braden Kay, Sustainability Manager
Pierre Pilloud, Culinary, Baking and Pastry
Marcia Hope Goodwin, Director of
Chair
Community Affairs & Human Relations
Craig Rapp, Professor of Hospitality and
Orlando Economic Development Commission
Restaurant Management
Rick Weddle, President & CEO
CannonDesign
Central Florida Partnership
Creative Village
Mark Whiteley, Principal
Jacob Stuart, President
Craig Ustler, President, Ustler
Jill Kurth, Associate Vice President
Development Brooke Myers, President, Emerge Real Estate Ventures
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UCF DOWNTOWN CONCEPT REPORT
Participants
Office of the President
Administration and Finance
College of Engineering and
College of Sciences
John C. Hitt, President
William F. Merck, Vice President
Computer Science
Michael Johnson, Dean
Daniel Holsenbeck, Vice President for
Lee Kernek, Associate Vice President
Michael Georgiopoulos, Dean
Robert Chandler, Director, Nicholson
Fred Kittinger, Senior Associate Vice
The Burnett Honors College
College of Graduate Studies
President for University Relations
Alvin Y. Wang, Dean
C. Ross Hinkle, Dean
University Relations
School of Communication Interdisciplinary Studies Michael Hampton, Director
UCF Community Relations
College of Business
College of Health and Public Affairs
Helen Donegan, Vice President
Administration
Michael Frumkin, Dean
Diane Trees, Associate Vice President and
Paul Jarley, Dean
Maribeth Ehasz, Vice President for Student College of Medicine
Director, Metropolitan Center for Regional
UCF Student Services
Studies
College of Education and
Deborah C. German, Vice President for
Maritza Martinez, Associate Vice
Human Performance
Medical Affairs and Dean
President
Grant Hayes, Interim Dean
Development and Enrollment Services Office of Undergraduate Studies Elliot Vittes, Interim Vice Provost and
College of Nursing
Dean
Office of the Provost
College of Arts and Humanities
A. Dale Whittaker, Provost and Vice
JosĂŠ FernĂĄndez, Dean
President for Academic Affairs
Lynn Hepner, Associate Dean
Rosen College of Hospitality
Polly Anderson, Executive Director
Ronnie Korosec, Associate Provost and
Byron Clercx, Director, School of Visual
Management
William Dotson, Director of Content and
Special Assistant to the Provost for
Arts and Design
Abraham Pizam, Dean
Operations
Strategic Initiatives
Ben Noel, Executive Director, Florida
Paul Lartonoix, Assistant Vice Provost
Interactive Entertainment Academy
Mary Lou Sole, Interim Dean WUCF TV
John Brady, Director of Development
UCF DOWNTOWN CONCEPT REPORT
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Urban, Neighborhood, Community Partnerships
Visionary and Iconic
The City as Learning Environment Building the Orlando Creative Economy Technology
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UCF DOWNTOWN CONCEPT REPORT
Engaged Student Community
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8 Context
Orlando: A Vibrant Downtown
Creating Opportunity UCF Downtown
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Academic Concept
Programs Enrollment Academic Experience
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Development Concept
Area and Cost Ancillary Developments
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UCF Downtown Next Steps
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ASU Case Study
UCF DOWNTOWN CONCEPT REPORT
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Context
More People & Lake Eola / Nightime! Dr. Phillips Center for the Performing Arts
Lake Eola and Downtown Orlando
Orlando Magic’s Sports and Entertainment District
MLS Orlando City
SunRail
Citrus Bowl
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UCF DOWNTOWN CONCEPT REPORT
City Hall
Orange Avenue
Orlando: A Vibrant Downtown
Wall Street Plaza
As one of the world’s fastest-growing
when it moved its NBA team to a newly
cities and nation’s top travel destination,
built arena about a mile away. This
Orlando is the center of a dynamic
developable area, adjacent to Interstate 4
metropolitan area of more than 2
and the historic Parramore Community, is
million people. As a hub for business,
the home of Creative Village, the largest
government, entertainment, and culture,
mixed-use project in downtown Orlando.
downtown Orlando is experiencing
Building upon the success of Orlando’s
tremendous change. New venues in
digital media industry and creative
performing arts, entertainment, and
knowledge economy, Creative Village
sports are contributing to downtown’s
embodies Orlando’s pursuit to attract and
transformation. As a growing metropolis
cultivate a workforce by creating a high-
with vibrant neighborhoods, the city is
quality, urban neighborhood that equally
experiencing pronounced growth in
supports high-tech companies. Envisioned
residential and mixed-use development
as an integrated mixed-use development,
while leading the state and the nation in
Creative Village will provide space for
job growth for the past several years.
K–12 education; residential units; retail, commercial, and office space; a hotel;
UCF Center for Emerging Media
public parks; and civic space. About 20
Creating Opportunity
acres of the project have been zoned for
The city is actively engaging residents,
partner, Valencia College, the opportunity
business owners, community leaders, and
to help shape this innovative area.
higher education, providing UCF and its
stakeholders in visioning the next chapter in Orlando’s evolution. Project DTO Advancing Downtown Orlando is a comprehensive visioning process currently underway, with its Vision, Marketing Strategy, and Downtown Community Redevelopment Area Plan culminating in March 2015. The City of Orlando created a
Creative Village
development opportunity of 68 acres
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Context
Florida Hospital
Orange County Courthouse LYNX Central Station Ultimate I-4 Project Orlando Tech
UCF Florida Interactive Entertainment
UCF Downtown Creative Village Orange County Public Schools K–8 Parramore Neighborhood
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UCF DOWNTOWN CONCEPT REPORT
UCF Downtown
Central Business District Orlando Health Dr. Phillips Center for the Performing Arts Orlando City Hall UCF Executive Development Center Amway Center Orlando Magic’s Sports and Entertainment District
This project offers UCF and Valencia
preparing them for productive and
College an extraordinary opportunity
independent futures.
to organically mix education into the downtown fabric and Creative Village
Integral to the development of UCF
development. A vision for a downtown
Downtown is the creation of a 24/7
UCF campus would redefine the future
campus where learning and living are
of “America’s Partnership University,”
intertwined. Planned for a critical mass
offering a leapfrog strategy to develop
of about 10,000 students — with the
an innovative living-learning environment
opportunity to serve upward of 13,000
that immerses students in the hub of
students from UCF and Valencia over
economic and cultural activity of a major
the next several years — UCF Downtown
metropolitan area. UCF Downtown
would transform the student experience,
would be a modern, accessible university
as well as revitalize surrounding downtown
that is embedded and engaged with its
neighborhoods.
surroundings and is envisioned as an
Academy / Center for Emerging Media
interface with the community to build
As a dynamic and engaged “live, learn,
connections and foster relationships.
work community,” students would be able to experience UCF not just as
MLS Soccer Stadium
Aligned with the 21st-century urban
being in the community but being of
model that integrates anchor institutions
the community. A UCF and Valencia
directly into a city’s core fabric, a UCF
College joint-use downtown facility would
downtown presence would create
expand the existing partnership and K–12
positive local community impact, increase
pathway opportunities. For UCF, the
partnerships with government and
downtown campus should also include
businesses, enable greater alignment with
student services in the form of advising,
job creation and economic development,
admissions, registrar, student government,
and help foster a lively and vibrant
and health services. Equally important is
downtown Orlando. As a transformative
the development of a strong UCF culture
place for all learners, UCF Downtown
and identity. No matter where students
would provide an immersive college
are, they should have a unified experience,
experience for students with intellectual
with both campuses acting as a single
disabilities by enriching their lives and
entity with synergy and mutual support.
UCF DOWNTOWN CONCEPT REPORT
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Academic Concept Education and Human Performance Instructional Technology Early Childhood Education Communication Sciences and Disorders
Impact
Health and Public Affairs
Hospitality Music Culinary Child Welfare Interactive Community Graphic Design Public Design Partnerships Legal Admin Public Innovation Social Studies Urban and Regional Venture Affairs Lab Nonprofit Work Planning Architecture Lab Mgmt Government Criminal IdeaLab Justice Health Mgmt and Informatics Studio Arts Health Services Admin
Partnerships
Va l e n c i a C o l l e g e
Programs The academic concept for UCF
Arts and Humanities, Sciences, and others
Humanities, the gaming and venture
university’s listener-supported public
Downtown is built upon downtown
with specialist programs from Valencia
labs of the Florida Interactive
radio station.
Orlando’s emerging creative technology
College. It also could include UCF’s public
Entertainment Academy, together
economy. It should be an interdisciplinary
television station, WUCF TV, and student
with the film, digital media,
and Computer Science, the gaming
campus that simultaneously stimulates
services components.
animation, studio arts, and emerging
programs along with new IdeaLab
media programs of the School of
and Innovation Lab.
economic generation, community integration, social impact, and vibrant
This report envisions UCF Downtown as a
educational experiences. UCF Downtown
four-phase development, and preliminary
should bring together programs in visualization, digital arts, and communications. The new campus
UCF DOWNTOWN CONCEPT REPORT
To embed UCF in local neighborhoods and create positive local impact, the
discussions have identified the following
the journalism, radio and TV, and
College of Health and Public Affairs
programs for possible inclusion.
advertising and public relations
(COHPA)’s Centers for Community
•
From Valencia College, the
programs of the Nicholson School
Partnerships, Public and Nonprofit
hospitality, culinary, and
of Communication. Complementing
Management, Community Schools
graphic design programs
these media-related programs could
and Child Welfare Innovation, and
From UCF’s College of Arts and
be WUCF TV and WUCF-FM, the
Law and Policy, as well as the John
Colleges of Education and Human
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•
From the College of Engineering
From the College of Sciences,
could combine programs from UCF’s Performance, Health and Public Affairs,
Visual Arts and Design (SVAD)
•
•
•
Innovation Advertising Journalism Gaming Animation Emerging Media
Film
Radio/TV WUCF TV
Sciences
Public Relations
About 13,000 Students
Human Communication
Digital Media
Access
Arts and Humanities
Enrollment The College of Education and
From the proposed academic programs,
A preliminary breakdown based upon a
Government, could be included.
Human Performance could
UCF Downtown would serve about 10,000
population of 13,000 students could look
COHPA also could relocate public
complement COHPA’s outreach
students, with the opportunity to serve
like the following:
administration, public affairs, social
capabilities with early childhood
upward of 13,000 students from UCF and
•
work, criminal justice, legal studies,
education, instructional technology,
Valencia over the next several years.
urban and regional planning,
and career and technical education
These numbers, however, are preliminary
health professions, communication
programs, and its Community
at this stage and do not account for
Humanities and Nicholson School
sciences and disorders, and health
Council.
enrollment growth, program change,
of Communication undergraduates,
management and informatics. These
online learning, or part-time versus full-
with a small complement of graduate
could be complemented by the
time equivalents. Future investigation
students from SVAD,
possible inclusion of the architecture
with individual schools and programs
program from SVAD and the human
needs to be undertaken to ascertain exact
communication program from the
enrollment projections in this project’s
Nicholson School of Communication.
next stage.
Scott Dailey Florida Institute of
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2,000 undergraduate students from Valencia College,
•
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3,000 UCF College of Arts and
7,000 students, inclusive of about 2,000 graduate and postgraduate students from COHPA, and
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1,000 students from the College of Education and Human Performance.
UCF DOWNTOWN CONCEPT REPORT
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Academic Concept 75,000 jobs in Downtown Orlando
Solutions-focused Service-based Liv e
Mass Transit
By 2019, 300,000 people within a 5-mile radius of Downtown
Pla y
W o rk
Lear n
15,000 people live Downtown
Parks and Amenities
Seven Neighborhoods Source: www.downtownorlando.com projectdto.com
Academic Experience The UCF Downtown campus would
entrepreneurship, technology transfer,
approaches, with an aim to create engaged
To create a unified and shared UCF
provide a vibrant environment for
and civic development.
citizens and future leaders who have the
culture, it is important that transit directly
dynamic, authentic, and memorable
hard and soft skills needed to navigate
and reliably link UCF Downtown with
student experiences. The downtown
The downtown campus’ design would
their careers. Programs should focus on
the main campus. Future studies should
campus expands the UCF and Valencia
focus on incorporating new methods of
T-shaped learning that reflects a deep
also identify cost-effective education
partnership to link the K–12 community,
service- and solutions-focused learning.
expertise in a single area, complemented
operations opportunities, such as sharing
workforce development, and UCF
These methods would promote student
with a broad working knowledge of
of facilities, flexible and adaptable
programs into a seamless stream of
success through integrated learning
multiple areas of inquiry. The academic
space, and maximizing timetables as top
accessible academic opportunities for the
paradigms, which would cross the
experience on the UCF campus would also
planning priorities. The goal should not
whole community. As a hub for Orlando’s
boundaries of schools and disciplines.
be one of support and balance. Academic
just be to achieve a sustainable future,
emerging creative technology economy,
These new learning methodologies would
attainment would not only be supported
but also to make education a valued and
the downtown campus would be a
simultaneously incorporate technological-
by student advising and development
affordable investment for all students.
place that attracts industry, government,
based learning with creative,
services, but also with health, wellness,
and other partners to engage through
team-focused, and problem-solving
and recreation provisions.
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UCF DOWNTOWN CONCEPT REPORT
Development Concept
Area and Cost
Ancillary Developments
As outlined here, this report projects
Although it is envisioned that the UCF
resources for student housing. Branded
to examining parking feasibility and
the campus to cost an estimated $210
Downtown campus will be part of a
as UCF and including retail and education
finding effective solutions through further
million and cover about 600,000 square
dynamic “live, work, learn environment,�
facilities, this housing could seamlessly
study and potential partnerships with
feet. These numbers are preliminary and
this report does not cover nor propose
complement the overall identity and
external parties. These solutions could be
could change due to a variety of factors,
university investment in housing, retail,
image of UCF Downtown. For student
provided by separate funding sources,
including building efficiency, construction
entertainment, and recreation facilities or
sports and recreation, Arizona State
possibly in conjunction with a private
scheduling, inflation, site and building
transit, roads, and other city infrastructure.
University formed a partnership with the
developer.
infrastructure, specialist facilities and
Because of their importance, many of
YMCA for its downtown Phoenix campus.
equipment, enrollment growth, and
these topics should be addressed in
For UCF Downtown, a private partner
Of equal importance are underground
changes in programs. Future investigation
subsequent studies.
could provide recreation service in a UCF-
infrastructure, roads, and public transit.
branded manner similar to the housing
The university should continue to study
described above.
these issues with a particular focus on
is needed to ascertain exact financial projections at the next stage of this
Similar to the successful experience
project.
at Arizona State University and its
providing dedicated transit for students,
downtown Phoenix campus, private
The costs of parking structures are not
faculty, and staff to serve the UCF
development partners could provide
included in this report. UCF is dedicated
Downtown campus.
UCF DOWNTOWN CONCEPT REPORT
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UCF Downtown Next Steps Simultaneously occurring initiative streams to create and inform the planning, programming, design, and construction of UCF Downtown
Economic Assessment, Capital Planning Academic Planning, Programming Student Engagement, Services Master Planning, Urban Design Communications, Change Management
Strategy
Design
Construction
2015
2020
Next Steps A more elaborate planning process is
staff, and administration population
Student Engagement, Services
Parramore community leaders
needed to further develop the UCF
requirements; operational methods
Detailed provisions for student
and residents.
Downtown concept, strategy, and
related to ownership and utilization of
services and best practices for student
its potential economic impact on
space; projected enrollment growth;
engagement and enrichment for the
Master Planning, Urban Design
downtown. The university will undertake a
and the provision of core requirements
most robust student life and campus
Design, phasing strategy, and cost
comprehensive strategic master planning
through partnership with Valencia College.
experience.
estimation for the academic programs,
multifaceted initiatives associated with
Economic Assessment, Capital Planning
Communications, Change Management
infrastructure and technology, transit
UCF Downtown. These areas of study
Economic impact projections for the
Consensus-building among faculty,
and accessibility, neighborhood
should include the following.
campus development and programs;
administration, and staff; strategies
integration, and civic space; performance
process to develop and integrate the
including ancillary development, site
socio-economic and demographic
to steward the organizational changes
criteria related to state requirements,
Academic Planning, Programming
analyses in support of academic planning
inherent to the academic program;
sustainability, and life cycle costs of the
Detailed assessments of the academic
and programming; financial and business
an internal communications strategy
development; and design guidelines
disciplines and programs for UCF
modeling for new revenue streams and
for the UCF community; an external
for the architectural character and
Downtown, including interdisciplinary
online learning; and a public-private
communications strategy for potential
public realm.
learning opportunities; new learning
partnership assessment for Creative
partners and the general public;
methods, and sharing of space; faculty,
Village development.
and an engaged strategy with
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UCF DOWNTOWN CONCEPT REPORT
Arizona State University Case Study “Reinventing the university...in the city”
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Emergent Universities: UCF and ASU
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Emergent Cities: Orlando and Phoenix
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Cities and Universities: conjoined futures
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Location: be strategic, be inclusive, be opportunistic
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Programs: the city as inspiration, laboratory, partner
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The Urban Setting: a site for experimentation
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A Complete Student Experience: leveraging place
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The Borderless Campus: an invitation for engagement
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Inspiring Others: private sector development
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Sustainability: the university as model
Excerpts from Wellington Reiter’s “Reinventing the university...in the city” presentation include the ASU project sequence over the past 10 years, the Phoenix Urban Lab development program and massing study, and an image of the downtown campus today.
Learning from ASU Ten years ago, Arizona State University
than 1,300 faculty and staff work on the
The College of Public Programs operates
President Michael Crowe announced that
downtown campus, and many live in close
a center that assists local nonprofits.
ASU would create a major new campus
proximity. ASU has changed the face
Within a few weeks, construction is
in the heart of downtown Phoenix. Today,
and feel of downtown Phoenix. Formerly
expected to begin on the Arizona Center
woven into the downtown business and
desolate, downtown is now home to
for Law and Society, which will be home
professional community, ASU’s Downtown
a central civic park. Award-winning
to the Sandra Day O’Connor College of
Phoenix campus creates strong learning
academic buildings have replaced empty
Law.Sharing strategies for transformation
and career connections for more than
parking lots. Formerly deserted streets are
in the creation of the Downtown Phoenix
11,500 students with media, health care,
alive with activity, and new restaurants and
campus at the UCF Focus Breakfast,
corporate, and government organizations.
retail are thriving. Hundreds of students
Wellington Reiter, senior advisor to the
Students live and learn in 11 buildings
are engaged in internships with local
ASU president, addressed the Orlando
across a vibrant 20-acre campus that is
businesses. The College of Nursing and
community alongside President Hitt and
home to five colleges and 84 degree
Health Innovation runs two clinics for local
Mayor Dyer. The following 10 points
programs. The campus today includes
residents. The Walter Cronkite School
outline Mr. Reiter’s presentation:
nearly 1,200 students living in twin
of Journalism and Mass Communication
13- story residence halls and another
covers the city and region with a daily
1,200- plus who live within 5 miles. More
news service and nightly PBS newscast.
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UCF DOWNTOWN CONCEPT REPORT