BEMM222 Agile Innovation

30 Credits

Module Leader: Dr. Bill Russell

In a world increasingly characterised as ‘VUCA’ – volatile, uncertain, complex and ambiguous – few things are assured. We can be relatively certain that an insatiable demand for high quality products and services will only be met by individuals and organisations who invest in learning how to manage innovation within an increasingly digital world. While stakeholders are rarely willing to compromise on quality, the demand for value is greater than ever. Traditional business models are increasingly being turned on their head in both B2C and B2B markets.

Organisations of all sizes and missions are facing growing pressure from costconscious and eco- aware customers, employees and governments, who are demanding affordable, sustainable and high-quality products that work in the digital era. The module addresses these challenges through integrating innovation, the creation of value from ideas, and entrepreneurship, the skills and ideas to make innovation happen. Research demonstrates that innovative organisations outperform, in both employment and sales, firms that fail to innovate. To support individuals with either limited or extensive business experience seeking to develop a new innovation mindset and toolkit, the Agile Innovation module focuses on developing the dynamic capabilities that entrepreneurs need to innovate in demanding global and technology driven environments.