4 MSc ENTREPRENEURSHIP AND INNOVATION MANAGEMENT HANDBOOK
BEMM385
ENTREPRENEUR BUSINESS START UP This module underpins the Programme and consists of both a strong theoretical and applied approach. In other words, in a pragmatic way, this module provides you with the tools, skills, and the mental framework to successfully create and grow a new venture. It addresses the fundamental pillars of entrepreneurship to empower your wider understanding, and will give you a robust understanding of entrepreneurs, the entrepreneurial process, and creating successful new ventures. Centring on theory and practice this module will enable you to create your
60 Credits Module Leader: Dr. William Casely
own startup venture or a new venture within an existing business. Whilst we understand that you need to turn up with motivation and a burning desire to get started, we also appreciate that entrepreneurship relies on a set of skills that can be continually improved. This module provides a theoretical framework that allows you to reflect on your strengths and weaknesses. Once we have identified what you need to work on we will support you accordingly, enabling you to become an effective entrepreneur.
TEACHING BLOCKS: Entrepreneurship and Innovation Foundations – William Casely Entrepreneurship and Innovation Theory and Practice – Erno Tornikoski Business Model Generation – David Plans Entrepreneurial Mind set – William Casely Opportunities and Creativity, Resources, and Networks – Erno Tornikoski Entrepreneurial Marketing – Emma Wood
