Undergraduate study 2018/19
Marketing
Our trophy cabinet
What’s inside
The awards we’ve won don’t just make us feel proud. They give you an idea of what the University is like.
Study with us
4–5 Our courses
Meet us
Apply to us
Gergana’s student journey so far
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14 Open Days
Hear from Brendan, ‘Marketing is at the heart’
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T Q’ A P F H F E
University of the Year The Times Higher Education named us as their University of the Year in November 2013. They liked our “bold, imaginative and innovative initiatives.”
Queen’s Award We’ve always supported the international student community. So we were very pleased to win the Queen’s Award for Enterprise: International Trade in 2013.
Queen’s Anniversary Prize The Queen’s Anniversary Prize is a big thing in UK Higher Education. We were delighted to earn one for our role in expanding global boundaries of new music.
in association with
A Four Star University QS Stars have given us four stars. That means we are “highly international, demonstrating excellence in both teaching and research with an excellent environment for students and staff.”
Educate North Award The Educate North Awards celebrate the role of Higher Education in the North of England. We won New University of the Year at the awards in 2015.
Athena Swan We’re serious about gender equality. We want an equal number of men and women on our science and engineering courses, for instance. Our commitment was recognised in 2015 with the Athena SWAN Bronze Award.
Welcome to Marketing Located at the heart of Huddersfield town, we at the University of Huddersfield’s Business School pride ourselves on enabling our internationally diverse group of students to develop the skills, knowledge, and experience needed to become tomorrow’s professionals.
We’ll help you to apply your academic understanding to the real world and this is a key factor behind our exceptional employability record. Join us this year, and together we will take the first steps in your career.
Our teaching, informed by research as well as professional relevance, will prepare you for a fulfilling and enriching career. Modern facilities tailor-made to suit your learning requirements provide an outstanding study environment. As well as studying in the vibrant and dynamic School itself, we strongly encourage our students to gain practical experience in the workplace, and our excellent Placement Unit is on hand to provide support.
Professor Jill Johnes Dean of the Business School National Teaching Fellows 2011
Find out more about our awards at hud.ac.uk/about/our-awards
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Check this out!
Are you fascinated by people? What makes them tick, why they make the decisions they do? What they need to live, and what they can’t do without?
Study with us
I’ve been really surprised by how friendly the members of staff are at Huddersfield. The tutors are always happy to help and I’ve also received a great amount of support from the Placement Unit. Gergana Dineva, Advertising and Marketing Communications BA(Hons)
Competitions
91%
Our students regularly compete in L’Oréal’s Brandstorm and the Chartered Institute of Marketing (CIM) ‘The Pitch’ competition.
In the subject area of Marketing we scored 91% for student satisfaction – the highest in West Yorkshire and 10% higher than the national average (NSS).*
Are you fascinated by people? What makes them tick, why they make the decisions they do, what they need to live, and what they can’t do without? Then a course in Marketing could be for you. It’s about putting people’s desires under the microscope and then developing some pretty savvy ways to get their attention and influence their choices. Marketeers have always fought to gain their customers’ attention. Nowadays that fight is happening on a global scale, as brands and organisations try to capture customers across the world. It’s a challenging yet thrilling time to get the marketing strategy right, and you could help change opinions, influence consumers and win customers. At Huddersfield, we’ll give you the chance to make an impact in the marketing profession, whether you’d like to work on the client side or in a marketing agency. You’ll explore things like how to develop strategy, understanding and choosing the right media channels and executing a brief for a client. Many of your tutors have business
experience, having worked for companies like Nike, Marks and Spencer and the United Nations Industrial Development Organisation (UNIDO). We’ll encourage you to explore the latest marketing thinking, and then road test it to see if it works. You could develop a concept for a whole new brand, and then present it to an audience. If you like to stand up and get noticed, we’ll also give you the opportunity to enter national competitions like L’Oréal Brandstorm and the Chartered Institute of Marketing (CIM) ‘The Pitch’. Imagine being an award-winner before you’ve even started on your career. We’ve also joined forces with CIM to give you the chance to gain additional professional qualifications that marketing employers are looking for. You’ll be able to take part in their networking and regional events too. Plus we’ve got strong links with the Institute of Direct and Digital Marketing – our students even take part in their competitions. In addition marketing courses are accredited by the CIM Graduate Gateway programme.
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Guest Speaker, John D.Bernard, Global Marketing Director, Firefox OS. John is ranked as one of the top 10 Marketers in the UK according to Marketing magazine’s Little Black Book. 4
* National Student Survey 2016
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Graduates employed from this subject area
93.9%* Key information: UCAS code: N590 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications
Advertising and Marketing Communications BA(Hons)
Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns.
marketing students can get involved in L’Oreal’s ‘Brandstorm’ and the Chartered Institute of Marketing (CIM) ‘The Pitch’ competition. Huddersfield students have won both competitions. Take part while you’re here and it could look great on your CV.
The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across. Organisations are hungry for talented professionals who know how to help them stand apart.
Thanks to our network of contacts in the business world, we’ll also give you opportunities to work on live projects, not to mention an optional placement year that may see you working in a marketing company or an agency. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV.
The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands. While you’re here, we’ll give you the chance to become involved in two competitions. Every year our * Percentage of graduates from this subject area who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15 and 2013/14). ** Higher Education Statistics Agency 2014.
Business and Marketing
Key information: UCAS code: 7M3S Duration: 3 years full-time 4 years inc. placement year
Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector.
8290%* Entry requirements: BBB at A level DMM at BTEC
120 UCAS points from a combination of Level 3 qualifications
BA(Hons)
The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
At Huddersfield, we were the first to introduce marketing as an undergraduate degree. Our Advertising and Marketing Communications course is innovative too. We keep things up-to-the-minute, so you could have the opportunity to get a great head start in a marketing career.
Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.
Placements Previous placement providers have included O2, Buckingham Palace, Morrisons, Enterprise Rent-a-Car and Sainsbury’s.
100% of our students who went on placement achieved a 2:1 or 1st in 2014/15.**
Emma Denny, Advertising and Marketing Communications BA(Hons), placement with Hewlett Packard based, Stuttgart, Germany “During my placement year I worked as a Marketing Campaign Intern for Hewlett Packard, based in Stuttgart, Germany. This was an amazing opportunity for me to work in a large European marketing department and develop my experience and expertise in all fields of marketing.”
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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Graduates employed from these subject areas
* Percentage of graduates from these subject areas who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15).
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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Graduates employed from this subject area
90%* Key information: UCAS code: N510 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications
Digital and Social Media Marketing BA(Hons)
Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns. There is such a wide variety of social media, so we’ll give you the chance to try your hand at different channels and tactics at every possibility. From producing, directing and editing videos to designing, costing and implementing new websites and apps. You’ll also look at how to manage email marketing campaigns, how to make the most of ‘search engine optimisation’ (SEO) and even how to use augmented reality as part of your marketing techniques.
* Whilst this is a new course and therefore there are no graduate statistics are available, 90% of graduates from this subject area go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15).
But how do people know if their digital marketing campaigns are successful? We’ll cover that too, giving you the chance to find out how to monitor and engage with customers over social media platforms. It’s all designed to enable you to build up a set of skills through practical experience. You could be working on live projects with one of our network of partner organisations. And you could even take an optional placement year to gain real-life insight into what goes on in the digital world. In your second year you’ll become part of a team that will be given a $250 AdWords advertising budget
Marketing BA(Hons)
90%* provided by Google. Your brief? To develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns can win a prize, including trips to Google offices. You could also take part in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period. That could look great on your CV, demonstrating your abilities as a digital and social media marketer.
Key information: UCAS code: N500 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications
Thanks to our network of partner organisations in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield we always aim to innovate – after all, we were the first to introduce marketing as an undergraduate degree. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.
Projects Working on live projects with one of our network of partner organisations.
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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Graduates employed from this course
Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully. We’ll give you the opportunity to develop your marketing skills and become extremely attractive to employers. While you’re here you’ll have the chance to take part in two competitions. Every year our marketing students can get involved in L’Oreal’s ‘Brandstorm’ and the
* Percentage of graduates from this course who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15). ** Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.
Chartered Institute of Marketing (CIM) ‘The Pitch’. Huddersfield students have quite a few times, won both competitions in the past. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield, we were the first to introduce marketing as an undergraduate degree. We like to stay at the cutting-edge with our Marketing BA(Hons) course too. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.
100% The UK’s only University where all our permanent teaching staff are Fellows of the Higher Education Academy.**
Robert Young, Marketing BA(Hons), placement with Blue Chip Marketing, London “I worked on a number of projects within the agency and my overall role was to support the account team. It was a daunting task moving from Huddersfield to London. However, I wouldn’t change it for the world and I felt very confident going into my final year of university.”
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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Graduates employed from this subject area
90%* Key information: UCAS code: N5P2 Duration: 3 years full-time 4 years inc. placement year Entry requirements: BBB at A level DDM at BTEC 120 UCAS points from a combination of Level 3 qualifications
Marketing with Public Relations BA(Hons)
Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact. It could prepare you for an exciting career in a dynamic business arena. The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts. There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead. PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver. You could soon be taking your place in this dynamic environment.
While you’re here you’ll have the chance to become involved in two competitions. Every year our marketing students can take part in L’Oreal’s ‘Brandstorm’ and the Chartered Institute of Marketing (CIM) ‘The Pitch’. Huddersfield students have won both competitions in the past.
Key information: UCAS code: N550 Duration: 1 year full-time Entry requirements: HND or equivalent Foundation degree or 120 ECTS credits
Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department or a marketing agency. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV.
(Top-up) BA(Hons)
“My time at the University of Huddersfield enabled me to progress quickly on the career path of brand management. The University itself has strong relationships with companies across the UK which provides diverse placement opportunities and allows students to gain experience in their chosen field before graduating.”
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills.
We were the first University introduce marketing as an undergraduate degree, and we make sure innovation is at the heart of our Marketing with Public Relations BA(Hons) course. By keeping things fresh and up-to-the-minute, the course is designed to give you a great head start in a marketing career.
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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Global Marketing
90%*
Nicola Duerden, graduated Marketing and Brand Management BA(Hons) 2014, now MAOAM Assistant Brand Manager at Dunhills Haribo plc * Percentage of graduates from this subject area who go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15).
Graduates employed from courses in this subject area
We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. Studying strategic marketing management will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. And cross cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. You’ll also be able to choose optional modules that interest you to build your own career path. Options include advertising strategy and planning, strategic management, PR and sponsorship and marketing for small businesses.
* Whilst this is a top-up course and therefore there are no graduate statistics for this specific course, 90% of graduates from courses in this subject area go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15).
For detailed course and employability information, including full entry requirements, please visit hud.ac.uk/courses
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My student journey so far
Gergana Dineva Advertising and Marketing Communications BA(Hons)
Meet our staff Marketing is at the heart of every business
Brendan Canavan Lecturer, Marketing
“I’m originally from a small town in Bulgaria. The UK has a great reputation as one of the best spots for higher education and I’ve wanted to come here to study since I was 13. I’m also constantly challenging myself and looking for new experiences. “I’m a really communicative person. I like meeting new people and exchanging information. I chose my course because it allows me to gain new skills doing something I genuinely enjoy. Marketing is all about communication, delivering the right message through the right channels to get the desired outcome.
I chose my course because it allows me to gain new skills doing something I genuinely enjoy. “I’ve been really surprised by how friendly the members of staff are at Huddersfield. The tutors are always happy to help and I’ve also received a great amount of support from the Placement Unit. “Placement hunting has been such a challenging experience, testing my patience, will and ability to stay positive. All the hard work and persistence paid off in the end. I’m currently doing my placement with Q8Oils. “Right now, I want to make the most of my placement year and develop my skills further. After I graduate, I plan on staying in the UK and pursuing a career in marketing or advertising.”
“When I was younger I didn’t really have an idea of what I wanted to do, but being from the Isle of Man I was interested in sustainable tourism, I realised that marketing is at the heart of every business and that is where I wanted to be. “I came to work at the University because my grandad used to work for the University as a careers advisor and he encouraged me to visit and apply. I did, made some friends and got the job. My most memorable event has been marking my first assignment and seeing for the first time how students had picked up and developed the knowledge they learnt in class.
I love how marketing is the key to spotting trends to help us understand customers and markets better. This makes it a very forward looking, positive and varied subject to teach and engage with. “I love how marketing is the key to spotting trends to help us understand customers and markets better. This makes it a very forward looking, positive and varied subject to teach and engage with.”
To hear Gergana talk about her student journey visit hud.ac/profiles
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We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.
Apply to us UCAS If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via UCAS at ucas.com If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.
When to apply If you want to start your course in September 2018, you can apply to UCAS any time from 1 September 2017 onwards. Make sure UCAS receives your application by 15 January 2018. Course codes The UCAS website gives you codes for all courses but you’ll also find these with the course details in this brochure. Make sure you enter the right code on your application form. The institution code for Huddersfield is HUDDS H60.
Open Days Everything starts now
Wednesday 21 June Thursday 22 June Saturday 16 September Saturday 21 October Wednesday 8 November Friday 1 December
Contact us Got a question? Get in touch with us. Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.uk @thebusinessschool @UoHBusinessSch HudBus
Important Information This brochure is provided for information only and will not form part of your student contract. For full, up to date details on our courses, including when and how that information may change, visit our website at www.hud.ac.uk/courses
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University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. askhud@hud.ac.uk www.hud.ac.uk
Huddersfield is first in England for professionally qualified teaching staff * *HEFCE, 9 Dec 2016
T Q’ A P F H F E
in association with
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