Marketing - Undergraduate Study 2020/21 by University of Huddersfield

Undergraduate study

Marketing 2020/21

Let’s start with ‘Why Huddersfield?’

Check this out! Placements

You’re probably looking at various universities, trying to weigh up what is good about this one? What’s better about that one? Where’s the best location? Who’s got the best facilities?

Top 15 University in the UK for work placement years in industry *

There’s lots to think about, so we’ve created this handy guide which gives you some quick answers to the question ‘why Huddersfield?’

Future Employment 97.3% of our undergraduate students go on to work and/or further study within six months of graduating**

From work placements to student satisfaction, teaching excellence to employment. We know your time is precious, so let us help you decide.

Teaching The University is number one in England for the proportion of staff with teaching qualifications***

Open Days 2019 Saturday 29 June Saturday 28 September Saturday 19 October Wednesday 6 November Friday 29 November Book now at hud.ac.uk/open-days

Student Satisfaction Our student satisfaction is 84.44% that’s higher than the national average†

HESA 17/18

UK domiciled, Full Time, First Degree, DLHE 2016/17

*** †

HESA 2018

National Student Survey 2018

Whatâ&#x20AC;&#x2122;s inside Our courses 04 Advertising and Marketing Communications BA(Hons) 05 Business and Marketing BA(Hons) 06 Digital and Social Media Marketing BA(Hons) 07 Marketing BA(Hons) 08 Marketing with Public Relations BA(Hons) 09 Global Marketing (Top-up) BA(Hons) 11 Apply to us

Start your journey with us hud.ac/apply 3

Advertising and Marketing Communications BA(Hons)

Advertising and Marketing Communications

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB/ DDM/120 Accreditations: The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

BA(Hons) Your course Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns. The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across. Organisations are hungry for talented professionals who know how to help them stand apart. The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands.

Example modules • Principles of Advertising and Marketing Communications • Managing and Communicating Brands • Contemporary Issues in Advertising and Marketing Communications • Advertising Strategy

Your future Meet our graduates “The course content has been very useful in preparing me for the working environment, as it has not only taught me the necessary theory and understanding of marketing, but also the practical experience from real client briefs, to branding and advertising projects, and has enabled me to hit the ground running within the workplace.” Kirsten Grimshaw BA (Hons) Advertising & Marketing Communications

Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Business and Marketing

Business and Marketing BA(Hons)

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB/ DDM/120

BA(Hons) Your course Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector.

Accreditations: The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department.

Example modules • Brands and Branding • Marketing Communications • Business & Management Environment • Cross Cultural Management

Your future Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Digital and Social Media Marketing BA(Hons)

Digital and Social Media Marketing

BA(Hons) Your course Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns. There is such a wide variety of social media, so we’ll give you the chance to try your hand at different channels and tactics at every possibility. From producing, directing and editing videos to designing, costing and implementing new websites and apps. You’ll also look at how to manage email marketing campaigns, how to make the most of ‘search engine optimisation’ (SEO) and even how to use augmented reality as part of your marketing techniques. But how do people know if their digital marketing campaigns are successful?

Example modules • Digital Marketing in the Contemporary World • Social Media Marketing and Search Engine Optimisation • Managing and Communicating Brands • Strategic Marketing Planning

Your future

Meet our staff “Huddersfield marketers have a reputation for having a ‘can do attitude’ demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally.” Glynis Jones Principal Lecturer in Marketing

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Marketing

Marketing BA(Hons)

Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB/ DDM/120

BA(Hons) Your course Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications.

Accreditations: The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.

The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV.

Example modules • Markets and Marketing • Marketing Communication • Brands and Branding • Strategic Marketing Planning

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.* *

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Meet our students “I feel that my degree has opened multiple doors, where the knowledge I have obtained can be used to enhance organisations in several ways.” Dominc Adams Graduated in 2017 and is now Digital Trading Executive at Sainsbury’s Argos.

Marketing with Public Relations BA(Hons)

Marketing with Public Relations

BA(Hons) Your course Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact. The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts. There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead. PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver.

Example modules • Introduction to Public Relations • Writing for the Media • Journalism: Writing Techniques and Skills • Strategic Marketing Planning

Your future

Meet our students “For my placement year, I travelled to a marketing agency in Singapore and was bowled over by the opportunities they offered in terms of both careers and life experience.” Liam Hayward Marketing with PR , Project Executive (Intern) placement with PMG, Singapore

Previous graduates from this subject area have gone on to roles such as PR Executive, Marketing Communications Executive, Press & Marketing Officer, Content and Online PR Manager, Brand Manager, Account Executive in organisations including Gratterpalm, The Engine Room Design, Wakefield Council, Search Laboratory, Potters & Moore International and Lawrence Batley Theatre.* *

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Global Marketing (Top-up)

Global Marketing (Top-up) BA(Hons)

Course length: 1yr full-time Entry requirements: HND or equivalent/ Foundation degree/ 120 ECTS credits

BA(Hons) Your course With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills. We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.

Example modules • International Marketing • International Business • Strategic Marketing Planning • Cross Cultural Studies

Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** *

HESA – First awarded in 2016, maintained in 2017 and 2018.

For detailed module, course and employability information, including full entry requirements, please visit courses.hud.ac.uk

Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionallyqualified teaching staff for three years running*.

The legal bit This brochure was prepared in the Spring of 2019 for courses starting in September 2020 and is up to date as at the date of publication. Any subsequent changes to information will be published in the course information listings on our website www.courses.hud.ac.uk and you should check our website for the latest information before you apply. Changes to a course you have applied for If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.

Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Major changes

Termination of course

We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.

Changes to your course after you enrol as a student We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below: Changes to option modules

For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment.

We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.

Apply to us UCAS

When to apply

If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via UCAS at ucas.com

If you want to start your course in September 2020, you can apply to UCAS any time from 1 September 2019 onwards. Please make sure UCAS receives your application by 15 January 2020.

If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.

Our institution code is HUDDS H60.

Contact us Got a question? Get in touch with us. Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.uk @thebusinessschool @UoHBusinessSch HudBus

Start your journey with us hud.ac/apply 11

The University of Huddersfieldâ&#x20AC;&#x2122;s TEF Gold rating was awarded in June 2017. It is valid for up to four years from that date, and may be subject to change.

University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. ask@hud.ac.uk www.hud.ac.uk 19040