Undergraduate study
Marketing 2021/22
Why us? Check this out! Placements
Professional links
Future Employment
Teaching
We encourage all our students to undertake a placement year in industry with support from our dedicated Employability and Placement team. Placements have been at companies such as Hewlett Packard, Weidmann, Unilever and BASF.
97.3% of our undergraduate students go on to work and/or further study within six months of graduating.*
Our strong links with the Chartered Institute of Marketing (CIM) mean that you may have the opportunity to gain CIM qualifications alongside studying for your degree.**
The University is joint first in England for the proportion of staff with teaching qualifications.***
Open Days 2020
Saturday 26 September Saturday 17 October Saturday 07 November Friday 04 December Book now hud.ac.uk/open-days
UK domiciled, Full Time, First Degree, DLHE 2016/17.
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** Excluding Business and Marketing BA(Hons) and Global Marketing (Top-up) BA(Hons). ***
HESA 2020.
What’s inside Our courses
04 Advertising and Marketing Communications BA(Hons) 05 Business and Marketing BA(Hons) 06 Digital and Social Media Marketing BA(Hons) 07 Marketing BA(Hons) 08 Marketing with Public Relations BA(Hons) 09 Global Marketing (Top-up) BA(Hons) 11 Apply to us
Start your journey with us hud.ac/apply 3
Advertising and Marketing Communications BA(Hons)
Your course
Course info
Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns.
Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112
The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across. Organisations are hungry for talented professionals who know how to help them stand apart. The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today and all the way through your studies, we’ll be considering real examples and brands.
Example modules • Principles of Advertising and Marketing Communications • Managing and Communicating Brands
• Contemporary Issues in Advertising and Marketing Communications • Advertising Strategy
Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *
“It was clear from the beginning that my time at the University of Huddersfield would be about so much more than getting good grades, they were embedding confidence, determination, work ethic and marketing skills and with a placement at O2 as a Campaign Executive to cement my theoretical education when I graduated I felt ready to start my career. I thoroughly enjoyed my course and found the lecturers supportive and inspiring, I would definitely recommend it!” Kirsten Grimshaw Graduated Advertising and Marketing Communications BA(Hons) 2016, now Partnership Manager at Daily Mail
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For more detailed course information visit courses.hud.ac.uk
Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
Business and Marketing BA(Hons)
Your course
Course info
Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector.
Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBC/DMM/112
The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department.
Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
Example modules • Brands and Branding • Marketing Communications
• Business & Management Environment • Cross Cultural Management
Your future Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.
For more detailed course information visit courses.hud.ac.uk
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Digital and Social Media Marketing BA(Hons)
Your course
Course info
Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns.
Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112
There is such a wide variety of social media, so we’ll give you the chance to try your hand at different channels and tactics at every possibility. From producing, directing and editing videos to designing, costing and implementing new websites and apps. You’ll also look at how to manage email marketing campaigns, how to make the most of ‘search engine optimisation’ (SEO) and even how to use augmented reality as part of your marketing techniques. But how do people know if their digital marketing campaigns are successful?
Example modules • Digital Marketing in the Contemporary World
• Managing and Communicating Brands
• Social Media Marketing and Search Engine Optimisation
• Strategic Marketing Planning
Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.* *
“The digital industry is growing rapidly with many very exciting marketing career opportunities. Businesses are increasingly investing in digital marketing campaigns and talent, because managers understand they provide a good return on investment. Digital & Social Media Marketing develops graduates with a combination of marketing knowledge and digital skills that is highly valued by employers.” Dr Raisa Yakimova, Senior Lecturer in Marketing
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For more detailed course information visit courses.hud.ac.uk
Accreditation The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
Marketing BA(Hons)
Your course
Course info
Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications.
Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112
The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully.
Accreditation
Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV.
The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
Example modules • Markets and Marketing
• Brands and Branding
• Marketing Communication
• Strategic Marketing Planning
Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.* *
“My most memorable moment at university was working with a group of fellow talented students to compete in a brand exhibition as part of our branding module. The task encouraged us to use our creativity to form an impactful ethical brand, which we had to showcase to external marketing professionals, tutors and other students who rated our creation. The tutor of the module gave us freedom to be as adventurous as we wanted to be, which made the process very enjoyable!” Dominc Adams Graduated in 2017 and is now Digital Performance Manager at Co-op.
For more detailed course information visit courses.hud.ac.uk
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Marketing with Public Relations BA(Hons)
Your course
Course info
Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact.
Course length: 3yrs full-time 4yrs inc. placement yr Entry requirements: BBB-BBC/DDM-DMM/120-112
The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts.
Accreditation
There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead. PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver.
Example modules • Introduction to Public Relations • Writing for the Media
• Journalism: Writing Techniques and Skills • Strategic Marketing Planning
Your future Previous graduates from this subject area have gone on to roles such as PR Executive, Marketing Communications Executive, Press & Marketing Officer, Content and Online PR Manager, Brand Manager, Account Executive in organisations including Gratterpalm, The Engine Room Design, Wakefield Council, Search Laboratory, Potters & Moore International and Lawrence Batley Theatre.* *
“Throughout my marketing course, I really appreciated the diversity of the topics covered, as it helped me identify the areas I was most interested in and shape my studies to suit my future ambitions. Since graduating, I have worked for one of the UK’s leading manufacturers on a company-wide rebrand project and in my most recent role, I was based in the Australian office of the same company I worked for during my placement, undertaking projects for clients such as Nestle, Lavazza & Kraft Heinz.” Liam Hayward Graduated Marketing with Public Relations BA(Hons) 2017, now Project Manager at PMG Asia Pacific Pte LTd
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For more detailed course information visit courses.hud.ac.uk
The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
Global Marketing (Top-up) BA(Hons)
Your course
Course info
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale.
Course length: 1yr full-time Entry requirements: HND or equivalent/ Foundation degree/ 120 ECTS credits
This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we’ll give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills. We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
Here at Huddersfield, you’ll be taught by some of the best lecturers in the country. We’ve been the English university with the highest proportion of professionally-qualified teaching staff for three years running*. HESA – First awarded in 2016, maintained in 2017 and 2018.
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Example modules • International Marketing
• Strategic Marketing Planning
• International Business
• Cross Cultural Studies
Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** **
For more detailed course information visit courses.hud.ac.uk
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The legal bit This brochure was prepared in the spring of 2020 for courses starting in September 2021 and is up to date as at the date of publication. Any subsequent changes to information will be published in the course information listings on our website courses. hud.ac.uk, and you should check this for the latest information before you apply. Changes to a course you have applied for If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.
For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff ; or due to damage or interruption to buildings, facilities or equipment.
Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.
Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
Major changes
Termination of course
We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.
In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
Changes to your course after you enrol as a student We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below: Changes to option modules
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We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.
Apply to us
UCAS
When to apply
If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via the Universities and Colleges Admissions Service (UCAS) at ucas.com
If you want to start your course in September 2021, you can apply to UCAS any time from 1 September 2020 onwards. Please make sure UCAS receives your application by 15 January 2021.
If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.
Our institution code is HUDDS H60.
Contact us Got a question? Get in touch with us. Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.uk @thebusinessschool @UoHBusinessSch HudBus
Start your journey with us hud.ac/apply 11
The Queen’s Anniversary Prizes For Higher and Further Education
2019
The University of Huddersfield’s TEF Gold rating was awarded in June 2017. The next TEF rating is due to be published in June 2021 (subject to government policy).
University of Huddersfield Queensgate Huddersfield West Yorkshire HD1 3DH UK Tel. +44 (0)1484 422288 Email. ask@hud.ac.uk www.hud.ac.uk 20026