ENHANCE YOUR BUSINESS SKILLS WITH SPATIAL EDUCATION
Master the business of “where” with a graduate certificate that focuses on using GIS to achieve business success
Students will develop technical skills in GIS, location analytics, and storytelling to improve business decision-making and positively impact society.
The curriculum blends knowledge of business, strategy, management, leadership, globalization, and analytics with an appropriate amount of hands-on GIS skills
Students will learn the value of collecting, visualizing, interpreting, and analyzing complex location data to aid organizational decision-making, identify new revenue streams, and achieve competitive advantage
GIS and location analytics are increasingly important for providing intelligence about customer behavior, operations, distribution/ logistics, sales, and many other critical business areas
A University of Redlands GIS in Management certificate will accelerate professional development and career growth, positioning graduates to take on managerial and leadership roles such as Director of Geospatial Intelligence, Director of Enterprise GIS, and Manager of Geospatial Analytics
CERTIFICATE OVERVIEW
Designed to provide mid-level to senior GIS and business professionals with an introductory overview of business location analytics, the curriculum highlights how to use GIS to effectively address key business needs and develop geospatial strategies to achieve organizational objectives using GIS and location analytics
Students will learn to analyze and predict business patterns and trends using GIS to derive location intelligence that can help organizations spatially analyze complex markets, enhance customer experience, ensure sustainable business growth, and improve decision-making
GAIN CUTTING-EDGE SPATIAL SKILLS
Live lectures with extensive interactions with instructors
Classes designed and taught by full-time faculty and experienced adjunct faculty from Esri
Earn graduate-level credits applicable toward a Master of Business Administration (MBA) degree
Expand your professional network
Whether you’re just starting your career or you’re an established professional looking to advance in your field, we provide the tools, skill set, and support to transform yourself and those around you.
Required Courses
(Each 4-credit course counts toward the Redlands MBA Degree)
GISB 691 INTRODUCTION TO GIS AND MARKETING
Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions
Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer
Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool
GISB 692 GEOSPATIAL ANALYSIS OF GLOBAL BUSINESS
This course offers an analysis of location value and value chains as they relate to contemporary business operations, modern production networks, and supply chains in a complex, global environment
Emphasis is on employing GIS for spatial analysis of country characteristics to gain important insights to global production and sales decisions, as businesses increasingly focus on international markets.
Topics include GIS analysis of international trade and foreign direct investments, spatial assessment of global industry sectors, management of global supply chains and logistics using GIS, spatial analysis of global human resources, and financial forces influencing international business
WHY REDLANDS?
GISB 694 LOCATION ANALYTICS AND DECISION-MAKING
This course focuses on decision-making spanning various stages of the location value chain in businesses employing GIS and location analytics.
Emphasis is on illustrations of the process by which GIS and location analytics projects and business applications are planned, developed, and implemented.
Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications
Founded in 1907 on the principle of living a life of impact, the University of Redlands has spent over 100 years relentlessly holding true to our foundation – preparing students to make a meaningful difference in their careers and communities. At Redlands, you’ll become part of a community of students and faculty that understands where you’ve been – and where you’re going Whether you come from a long line of college graduates or are the first in your family to attend a university, we all share a common goal: the relentless pursuit of progress
