University of San Diego
Alumni Association Annual Report 2014 -15
USD Alumni Association’s Mission Our mission is to connect, engage and involve alumni with the University of San Diego and with one another in support of the university’s mission and goals as a Roman Catholic institution. We also strive to build effective communication vehicles, programs and events that build strong and lasting relationships between alumni and their alma mater.
Alumni Vision: • We envision alumni — both undergraduate and graduate — who are connected and proud, who raise the profile of the University of San Diego and who continue to support its mission of service and Catholic education. • We envision alumni who are excited about having graduated from USD. They support each other, cheer for each other and support the university spiritually, intellectually and financially. • We envision that prospective students will choose USD, in part, because of the strength and vibrancy of its alumni network. • We envision a transformed USD community that instinctively expects alumni involvement in all facets of campus life.
Our Strategic Goals: • Employ engagement strategies that are relevant to specific alumni groups. • Promote an alumni-inclusive perspective. Alumni Relations is the work of the entire USD community. • Embrace a volunteer-driven model where volunteers are empowered to create their own engagement experiences. • Be relevant in alumni lives today through targeted communications and programs. • Measure success through benchmarks and engagement dashboards with monthly progress updates.
Dear USD Alumni Community: It’s a great time to be a Torero! On behalf of the Alumni Association Board of Directors and the Office of Alumni Relations staff, we are pleased to present this report on your USD Alumni Association. We are a volunteer-driven organization, serving to connect alumni with each other and the university. USD alumni are a vibrant and vital part of the university community, and we are grateful for the 1,200 alumni who helped us accomplish all that you will read about in these pages. This was a year of transition as we recognized USD’s many achievements under the leadership of President Mary Lyons. Looking forward, we are excited to welcome the new president, James T. Harris III, DEd, and his family to help write the next great chapter at USD. In addition, this was the final year of service by Mark Hoekstra ’86, whose tenure helped push the Alumni Association Board to new levels of success. We hope you were a part of the fun! There are plenty of ways for you to get involved, and your participation helps strengthen the Torero network. Join us for an event, mentor a student, hire a fellow alumnus, make a gift and cheer on your favorite Torero teams. We continue to work for you, our 63,000 alumni, and we encourage you to stop by the Degheri Alumni Center, your on-campus home, or visit our website – http://alumni.sandiego.edu – your virtual USD home. We look forward to seeing you online or at Alcalá Park! Go Toreros!
Heather Dooley ’02, ’05 (MEd)
Charles Bass, MPA
President of USD Alumni Association
Senior Director of Alumni Relations
http://toreronetwork.sandiego.edu
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Social Media Engagement
745 1,368 Instagram
11,066
25,972
Total number of alumni connected through social media engagement = 39,151
Event Attendance
28%
18%
4%
2%
Torero Clubs: 3,888 attendees
Homecoming: 2,577 attendees
Alumni Honors: 600 attendees
Christmas Mass: 300 attendees
5%
2%
8%
33%
Wine Classic: 766 attendees
International: 242 attendees
Webinars: 1,018 attendees
Other Events: 4,104 attendees
Total number of event attendees = 13,495 4
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Alumni Association Highlights
EVENTS BY THE NUMBERS
1,108 A C T I V E V O LU N T E E R S
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TOTA L S P O N S O R S
New Website Redesign Launches In June 2015, the USD Alumni Association launched the new alumni website. The redesign process involved researching industry trends and utilizing various alumni focus groups to create a comprehensive site that is visually engaging and easy to navigate with responsive technology.
204 TOTA L E V E N T S
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TO R E R O C LU B E V E N T S
New Affinity Groups
7th Annual Wine Classic
The Black Alumni Network and the Veteran Alumni Network are among the new official affinity groups. With strong alumni leadership, these groups are devoted to alumni outreach and engagement as well as retention and networking with students.
Regardless of the historic rainstorm, the Wine Classic was a great success: 30 wineries, 766 attendees and 18 sponsors. To date, this signature alumni fundraiser has contributed more than $350,000 to the Alumni Endowed Scholarship Fund.
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I N T E R N AT I O N A L EVENTS
http://toreronetwork.sandiego.edu
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Torero Clubs SEATTLE, W A S H. Number of Alumni: 1,125 Club President: Scott Weaver ’92 toreronetwork.sandiego.edu/seattle
USD Torero Clubs are a way for our alumni and current parents of students to engage with one another and keep current on what’s happening at USD. Don’t live near one of our regional clubs? Join the Alumni Association on Facebook, LinkedIn, Instagram or the online passwordprotected database of all USD alumni, the Torero Network. To learn more or start a club, go to alumni.sandiego.edu and click on communities.
S I L I C O N V A L L E Y, C A L I F. Number of Alumni: 1,972 Club President: Jim Foley ’01 toreronetwork.sandiego.edu/siliconvalley
CHECK OUT THE CLUB IN YOUR AREA! Boston, Mass. toreronetwork.sandiego.edu/boston Kansas City, Mo. toreronetwork.sandiego.edu/kansascity Las Vegas, Nev. toreronetwork.sandiego.edu/vegas North County SD, Calif. toreronetwork.sandiego.edu/northcounty Orange County, Calif. toreronetwork.sandiego.edu/orangecounty Portland, Ore. toreronetwork.sandiego.edu/portland Reno/Tahoe, Nev./Calif. toreronetwork.sandiego.edu/reno Sacramento, Calif. toreronetwork.sandiego.edu/sacramento Salt Lake City, Utah toreronetwork.sandiego.edu/slc San Francisco, Calif. toreronetwork.sandiego.edu/sanfrancisco Santa Barbara, Calif. toreronetwork.sandiego.edu/centralcoast
LOS ANGELES, C A L I F. Number of Alumni: 4,375 Club President: Stephanie LaRussa ’03 toreronetwork.sandiego.edu/la
SAN DIEGO, C A L I F. Number of Alumni: 22,710 Club President: Chad Beville ’05 toreronetwork.sandiego.edu/sandiego
HONOLULU, H A W A I I Number of Alumni: 537 Club President: Thom Millard ’91 JD toreronetwork.sandiego.edu/honolulu
PHOENIX, A R I Z. Number of Alumni: 986 Club President: Paul Bisceglia ’04 and Jeanmarie Bisceglia ’02 (JD ’08) toreronetwork.sandiego.edu/phoenix
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Across the Globe DENVER, C O L O. Number of Alumni: 922 Club President: Nicole Smith ’09 toreronetwork.sandiego.edu/denver
NEW YORK, N.Y. Number of Alumni: 1,509 Club President: Amy Kalna ’04 toreronetwork.sandiego.edu/nyc
MINNEAPOLIS, M I N N. Number of Alumni: 362 Club President: Leslie Helmbacher ’03 toreronetwork.sandiego.edu/twincities
WASHINGTON D.C. CHICAGO, I L L. Number of Alumni: 556 Club President: Brittany Hall ’07 toreronetwork.sandiego.edu/chicago
Number of Alumni: 1,585 Club Presidents: Matthew Dolan ’96 JD and Karin Dolan ’91 toreronetwork.sandiego.edu/washingtondc
INTERNATIONAL TORERO CLUBS
DALLAS, T E X A S Number of Alumni: 465 Club President: Kimberly Kulesh ’11 toreronetwork.sandiego.edu/dallas
Mexico Europe Asia Gulf Cooperation Council
http://toreronetwork.sandiego.edu
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USD Alumni Participation Alumni Involvement
Student Involvement
All-Star Alumni Supporters This graph signiďŹ es personally meaningful gifts ranging from $5 to $10,000. By making an annual gift to USD, each alumnus/a casts his/ her vote for USD to increase national rankings and contribute to the great work of creating ethical leaders and global Changemakers. Take a look at our All-Star Alumni Supporters!
10.9%
Overall Alumni Participation (undergrad/graduate)
12.4%
Student Giving
Undergraduate Alumni Participation
42%
Torero Club Event Attendees Participation
46.6%
Alumni Volunteer Participation
93%
Alumni Board Participation
95%
Torero Club Leader Participation
This student-driven campaign focuses on creating a culture of giving and educating students about philanthropy at USD. Student Alumni Association, Senior Class Legacy and the G.I.F.T. committee collaborate on the Thank a GIFTer/Be A GIFTer week in February.
Alumni Philanthropy
Torero Regional Rally Torero Regional Rally in its second year saw Chicago and Kansas City reach the 15 percent goal! Reno rallied for most improved over last year. Runners-up were San Diego and Washington, D.C.
Kansas City
24.71%
Chicago
16.17% 14.67%
San Diego
13.52%
New York Reno/Tahoe (MOST IMPROVED!)
0
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Created in 1989, Senior Class Legacy is USD’s longest standing student philanthropy tradition that is 100% for students by students. In FY15, 40% of seniors gave to USD and 541 students gave to their class legacy scholarship fund.
14.33%
Washington, DC
3%
6%
10.86%
9%
12%
Senior Class Legacy
15%
U N I V E R S I T Y O F S A N D I E G O / A L U M N I A S S O C I AT I O N A N N U A L R E P O R T
Stewardship and Impact Alumni Endowments
Gift Impact
Alumni Endowed Scholarship
Daniel L. Burkett Memorial Scholarship
Year Established: 2009 Fair Market Value: $1.2M+ Students Awarded: 57 Dollars Awarded: $117,500
Year Established: 2010 Fair Market Value: $200,000+ Students Awarded: 6 Dollars Awarded: $20,000
Thank you to the hundreds of USD alumni supporters and their personally meaningful gifts. Thank you to the Alumni Association Board of Director’s vision and $1M campaign which grew this scholarship.
Thank you to Danny’s friends and family who host an annual golf tournament fundraiser that helps grow this fund. Thank you to all of Danny’s friends especially the classes of 2005, 2006 and 2007, who contributed in his memory.
“I am extremely grateful to the USD alumni and donors for making this scholarship a possibility. This scholarship just goes to show that even one donation can make such a difference in someone’s life. This scholarship will financially assist me in acquiring my degree, and I will be sure to continue the generosity to other USD students as an alumna.” — Thais Fournier ’16 (MS)
Kyle O’Connell Memorial Scholarship
Therese Whitcomb Alumni Scholarship
Year Established: 2008 Fair Market Value: $150,000+ Students Awarded: 17 Dollars Awarded: $49,600
Year Established: 2004 Fair Market Value: $180,000+ Students Awarded: 28 Dollars Awarded: $64,000
Michael ’87 and Julia ’88 O’Connell established this scholarship in memory of their son’s brave fight against cancer. This fund supports students who strive to find a cure for cancer, plan to comfort cancer patients and their families, or advocate for cancer care and research.
This fund honors the first graduate and transfer student of University of San Diego Terry Whitcomb ’53. Alumni created this fund to support students who demonstrate exceptional service to USD and the community.
“The scholarship reminds me that there are people willing to support those of us who are passionate about making a difference.” — Madison Ryan ’18
Alumni Annual Funds
Alcalá Alumni Fund
Alumni Connections Fund
A dedicated annual fund devoted to sustaining the university’s greatest needs. Last year, this fund supported the Changemaker Scholarship and Challenge with $90,000 among other significant university causes.
USDAA’s newest fund supports innovative programming which strengthens alumni connections to USD. For example, USDAA partnered with the Career Development Center and alumni at local businesses to host top students with Torero Treks Bay Area.
“Thank you very much for supporting me in my educational journey. The alumni at USD have played an integral part in my academic and professional development, and this scholarship is one more way that USD is assisting me in achieving my goals. I hope to someday be able to give back to the USD community just as it has been helping me.” — Gert Loechle ’16
http://toreronetwork.sandiego.edu 9
Alumni Loyalty Alumni Attitude Study Survey Results
96% Alumni who promote USD occasionally to all the time
94% Alumni who had a good to excellent experience as a student
Alumni Attitude Study © PEG, Ltd We asked alumni for their opinion in the 2012 Benchmark and 2014 follow-up comprehensive Alumni Attitude Study surveys. Here is what we learned: •
Alumni feel more connected to USD now than in 2012.
•
Overall satisfaction is also improved.
•
High correlation between alumni satisfaction and feeling that USD prepared alumni for life and career.
•
Use of social media is up and geographic distance is less of a barrier to participation.
•
Overall, the survey showed positive results!
•
Strong alumni engagement and perceptions about USD continue to improve.
What is most important to you about being USD Alumni? “USD’s reputation for being a truly Catholic university, bold in its identification of a mission statement reflecting those spiritual values and philosophical convictions which are not compromised or modified by secularization.” — 1961 alumna
“USD as a provider of a well-rounded education, strong in academics and bolstered by a social awareness which stresses making a positive difference in our modern world.” — 1961 alumnus
Net Loyalty Score (similar to Net Promoter Score for corporations) Minimum Score = 12% National average = 31% 2012 USD Score = 39.6% 2014 USD Score = 40.9% Maximum Score = 75%
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“The most important things are the lasting friendships I made at USD ... 30year friendships.” — 1983 alumna
“The liberal arts education I received … is a value that has benefitted me in my career and making my mind a happier place to live for the rest of my life.” — 1995 alumnus
Alumni At-a-Glance and Corporate Partnership Programs Meet Our Alumni
Alumni by Degree
59%
45%
4%
Undergrad Alumni : 38,444 total
Grad Alumni: 29,307 total
Dual Degrees: 2,663 total
Alumni by Current Location
Top 3 California Counties
Top 3 States
International Countries
San Diego Los Angeles Orange
Washington (1,511) Arizona (1,432) Colorado (1,322)
Canada Mexico France
(23,493) (4,443) (3,931)
(133) (115) (109)
Alumni by School
ALUMNI BY SCHOOL
37% 31% 23% 10% 4% 1% >1%
COLLEGE OF ARTS AND SCIENCES 23,904 SCHOOL OF BUSINESS ADMINISTRATION 19,872 SCHOOL OF LAW 15,197 SCHOOL OF LEADERSHIP AND EDUCATION SCIENCE 6,242 HAHN SCHOOL OF NURSING AND HEALTH SCIENCES 2,505 SHILEYMARCOS SCHOOL OF ENGINEERING 616
“I give back to increase the national exposure of the university and enhance the value of the university by knowing every dollar donated makes USD the best university for graduates, current students and future students.” — Jon Nixon ’04, Kansas City Torero Club president
JOAN B. KROC SCHOOL OF PEACE STUDIES 193
Corporate Partnership Programs
Alumni receive special discounts from the following corporate partners: Bartell Hotels
Liberty Mutual
Richard Bartell, JD ’75, has extended a preferred discount at all seven premier Bartell properties when USD alumni, students, parents and employees book online. Every time you stay a Bartell Hotel, 10 percent of the room cost is donated to support USD student scholarships and help build the Torero community. Visit usdpartnership.com for details.
USD alumni qualify for special discounts on your auto, home, and renter’s insurance through Group Savings Plus® from Liberty Mutual. This unique program allows alumni to purchase high-quality auto, home and renters insurance at low group rates. For more information and a free, no-obligation quote visit USD’s personalized Liberty Mutual website at libertymutual.com/usdaa.
“I stay engaged with USD because I get to see firsthand all the amazing things this University community does and I want to make sure that future students get the privilege to experience this incredible place as I did.” — Mary O’Connor ’83, USD Alumni Association Board of Directors
http://toreronetwork.sandiego.edu
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JOIN US ONLINE! @goUSDalumni @goUSDalumni Facebook.com/usdalumni University of San Diego Alumni Association Group
JOIN US ON CAMPUS! Homecoming and Family Weekend Oct. 16 - 18, 2015 Founders’ Gala Nov. 14, 2015 Inauguration Week Nov. 30 - Dec. 5, 2015 Alumni Christmas Mass Dec. 12, 2015 Alumni Honors April 23, 2016 Wine Classic Weekend July 16 - 17, 2016
ALUMNI RELATIONS
Degheri Alumni Center, Suite 137 5998 Alcalá Park San Diego, CA 92110-2492 (619) 260-4819 email: alumni@sandiego.edu alumni.sandiego.edu