2010 catalog
Are your products PhRMA code compliant? Americhip hears that question from our medical marketing clients every day. Do our products meet the strict standards of the Pharmaceutical Research and Manufacturers of America (PhRMA) Code of Conduct for marketing to healthcare professionals?
The answer is YES. As the medical marketing industry has been rethinking new ways of communicating to healthcare professionals and patients, we have been rethinking new Multisensorized™ vehicles to carry your critical message in a cost effective, informative and innovative manner. Before any product made it into our Pharmaceutical Catalog we asked ourselves the following questions: Is the Americhip Multisensorized™ product a medically relevant tool to inform healthcare professionals about the benefits and risks of their products to help advance patient use?
YES.
Do Americhip’s products provide a vehicle to provide scientific and educational information in a compelling, unique and memorable manner?
YES.
Have our products been developed so they can’t be repurposed by the Healthcare professional or patient for their personal use?
YES.
What Makes Americhip Unique? Another question we hear every day!
The Answer is Our Multisensorized™ Product Line. The more senses your medical marketing materials engage the more memorable your marketing becomes. Take our newest product, Video in Print™. Imagine if you could give your patient a brochure that demonstrates, in video, all the details of an upcoming medical procedure. Or, imagine a video player embedded in an anatomical display. Or, imagine leaving physicians a video book detailing a new medical device or a presentation from a conference the physician was unable to attend. Now imagine doing all that in a cost effective manner.
Americhip Prides Itself on Innovation. Take a look at the following pages and think of it as an idea generator. If it’s not here, it doesn’t mean it can’t be made. It just means we need your creative thoughts as much as we hope you want to utilize our creative assets. We’re here for you. Push us. Challenge us. We will deliver.
T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Table of Contents Video-in-Print™
2
Direct to Physician Mailers
18
Direct to Consumer Mailers
25
Detail Aids
34
Continuing Medical Education
37
Desk and Counter Displays
40
Packaging
42
Magazine Inserts
46
Video-in-Print™
You have a story to tell. And we want to help you tell it by communicating your story in video. Introducing Americhip’s Video-in-Print™ (VIP), the first ever, digital print technology. VIP™ can hold up to 45 minutes of crystal-clear video with incredible sound quality. It can play multiple videos (play, skip, pause), and can be played full-length or be broken into chapters. You can even download new content, or have it password protected. And it’s re-chargeable, re-useable and recyclable. VIP™ is ideal for the full range of healthcare communication: Communicating to both physicians and patients in print collateral, books, packaging, informational displays, anywhere you need to tell your brand story.
2 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video-in-Print™
VB2506
VB2505
Multi-page Video Book Features: 2.4” Video screen with push button activation. Video plays 5 themes to explain medical procedures with supporting print graphics on each page.
Video Book Features: 4.1” Video screen with push button activation. Sleek, square book to share with physicians and patients.
VB2505B
Video Kit Features: 2.4” Video screen with slide tongue activation. Video plays communications to sales teams and lays out quarterly programs. Bound in rugged cloth, video books can be re-programmed for the next quarter message.
3 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video-in-Print™
VDM1019
VB2507
Video Invitation Features: 2.4” Video screen with slide tongue activation. Video features spokesperson for pharmaceutical training explaining benefits of seminar.
Large Video Book Features: 4.1” Video screen with push button activation. Video plays 5 themes to explain medical procedures with supporting print graphics on each page.
VB2508
Video Pop-Up Book Features: 3.0” Video screen with slide tongue activation. Continuing medical education is done in a unique way with this multi-spread pop-up book showing the facets of the muscular system in dimensional form. As each page turns, video plays to support the medical procedures explained by the graphics.
4 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video-in-Print™
VDM1086
VDM1085
Video Mailer Kit Features: 4.1” Video screen with push button activation. Slim paper mailing box with large video display plays medical benefits for product information inside kit.
Video Folder Features: 2.4” Video screen with on/off activation. Video folder plays a single video message of introduction to accompany the product information showing uses of health and hygiene brands.
VDM1084
Video Mailer Features: 2.4” Video screen with slide tongue activation. Multi-page brochure with video shows new patient benefits with supporting print data. 5 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video-in-Print™
VP4099
Video DVD Case Features: 2.4” Video screen with push button activation. 5 Push button video activation shows medial uses of new drug launch, physician message and patient benefits. Video screen is molded into rigid plastic case.
VMI3201
Video Magazine Insert Features: 2.4” Video screen insert with slide tongue activation. Video plays health benefit summary for Philadelphia residents.
VDM1097
Video Information Kit Features: 4.1” Video screen with slide tongue activation. Video demonstrates medical technology programs. push buttons detail patient benefits of each program.
5
6 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video-in-Print™
VP4015
VP4013
Video Invitation Features: 2.4” Video screen with slide tongue activation. Great way to highlight your KOL and generate interest among the conference attendees.
Video Flippit Box Features: 2.4” Video screen slide tongue activation. Pull the box side and the video starts while the printed panels reveal a message that morphs and moves.
VP4071
Video Cavity Box Features: 3.0” Video screen slide tongue activation. 5 Push buttons show homeopathic treatments and patient benefits. Box construction is recycled paper with sample cavity.
7 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Displays
VPOP2843
Video Wall display Features: 3.0” Video screen with push button activation. Video features five 15 minute training sessions on specific body functions with pull out illustrated cards to chart the points mentioned in the video. This is a perfect aid for the physician working with patients to show detailed anatomical locations for treatment.
VPOP3942
Video Literature Holder Features: 3.0” Video screen with push button activation. Video is inserted in molded literature holder with 5 push buttons to show the benefits of the featured medication. Custom display includes “take-one” brochures, lighted product replica and interactive lighted display.
VPOP3998
Video Table Tent Display Features: 2.4” Video screen with push button activation. Video is inserted in 18pt paper frame with digestive system organ interaction video for patient awareness.
8 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Displays
VPOP2713
Video Light Box Features: 4.1� Video screen with push button activation. Light box with clip edge allows physicians to utilize as an x-ray viewer with a 5 button video display at the bottom to review procedures with patients.
VPOP2715
Video Light Display Box Features: 3.0� Video screen with push button activation. A perfect display for internal medicine, this box highlights images of various organs while the video shows patients how organs interact.
9 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Displays
VPOP3933
Video Wipe Board Features: 2.4” Video screen with push button activation. Video is inserted at the top of the board and features 5 push button activated videos to show patients the benefits of selected medications. The wipe board lets phycisians share health care plans with patients while showing the video of medical treatments.
VPRO5715
Video Ear Bud Device Features: 3.0” Video screen with push button activation. Ear buds allow patients to listen to the latest medical treatments in complete privacy in the waiting room. Molded construction with rubberized buttons and disposable ear bud packages.
VPRO5692
Video Hand Held Detail Aid Features: 2.4” Video screen with push button activation. Ergonomic remote styling gives physicians the opportunity to learn about new medications and benefits to their patients at leisure.
10 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP4858
Video Anatomical Display with Metallic Base/Back Muscle Model Features: 4.1” Video screen with push button activation. Video plays various muscle treatments in 5 push buttons. Backer contains index of cards illustrating various muscles.
VPOP4838
VPOP4868
Video Anatomical Display with Metallic Base/Lung Model Features: 4.1” Video screen with push button activation. Video plays various lung diseases in 5 push buttons. Lung model illustrates cross-section of healthy lungs.
Video Anatomical Display with Metallic Base/Cerebral Artery Model Features: 4.1” Video screen with push button activation. Video plays various stroke prevention medication benefits in 5 push buttons. Model illustrates arterial pathways.
11 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP2898
Video Anatomical Display with Metallic Base/Knee Model Features: 2.4” Video screen with push button activation. Video plays various treatments available for joint and ligament therapy in 5 push buttons. Ligaments pull away for patient education.
VPOP2858
Video Anatomical Display with Metallic Base/Liver Model Features: 2.4” Video screen with push button activation. Video plays various treatments available for liver disease in 5 push buttons. Liver pulls apart in 4 sections to show advance of disease.
VPOP2828
Video Anatomical Display with Metallic Base/Heart Model Features: 2.4” Video screen with push button activation. Video plays various treatments available for heart diseases in 5 push buttons. Heart breaks into sections for interior views.
12 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP4899
Video Anatomical Display with Metallic Base/Erectile Dysfunction Model Features: 4.1” Video screen with push button activation. Video plays various treatments in 5 push buttons. Backer shows cross section of male anatomy.
VPOP2878
Video Anatomical Display with Metallic Base/Artery Model Features: 2.4” Video screen with push button activation. Video plays various treatments available for blockage in 5 push buttons. Cross-section artery is made in 7 sections to show advance of disease. Backer card shows disease treatment chart.
13 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP4853
Video Anatomical Display with Metallic Base/Artery Model Features: 4.1” Video screen with push button activation. Video plays various stroke treatments and prevention in 5 push buttons. Backer shows chart of disease progression.
VPOP4834
Video Anatomical Display with Metallic Base/Migraine Brain Model Features: 4.1” Video screen with push button activation. Video plays migraine treatment options in 5 push buttons. Clear molded head illustrates brain areas with pull-out transparent overlays to assist in diagnosis.
VPOP4814
Video Anatomical Display with Metallic Base/Prostate Model Features: 4.1” Video screen with push button activation. Video plays various stages of prostate cancer in 5 push buttons. Backer shows cross section of male anatomy.
14 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP4875
VPOP4812
Video Anatomical Display with Metallic Base/ Bone Biopsy Model Features: 4.1” Video screen with push button activation. Video plays treatment options to improve bone density in 5 push buttons. Bone model replicates structure from hip biopsies for detailed bone treatment explanations.
Video Anatomical Display with Metallic Base/Skin Model Features: 4.1” Video screen with push button activation. Video plays skin treatments and improvement techniques in 5 push buttons. Model replicates life-like human skin structure.
VPOP4814
Video Anatomical Display with Metallic Base/Brain Model Features: 4.1” Video screen with push button activation. Video plays specific brain surgery options in 5 push buttons. Clear molded head holds 4 section break-away brain.
15 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP4834
Video Anatomical Display with Acrylic Base/ Bronchiole Model Features: 4.1” Video screen with push button activation. Video plays asthma attack prevention techniques in 5 push buttons. Model replicates bronchiole trauma.
VPOP4833
Video Anatomical Display with Acrylic Base/Lung Model Features: 4.1” Video screen with push button activation. Video plays Lung disease treatment techniques in 5 push buttons. Model replicates healthy lung structure.
VPOP4839
Video Anatomical Display with Acrylic Base/Erectile Dysfunction Model Features: 4.1” Video screen with push button activation. Video plays treatments and improvement techniques in 5 push buttons. Model replicates cross sections of organ and pelvic anatomy.
VPOP4836
Video Anatomical Display with Acrylic Base/Bone Model Features: 4.1” Video screen with push button activation. Video plays bone structure surgery techniques in 5 push buttons. Model replicates life-like bone structure with back posture chart.
16 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Video Anatomical Displays
VPOP2818
Video Anatomical Display with Light-Up Spine Model Features: 2.4� Video screen with push button activation pulls out from display stand. Video plays various treatments available for back pain in 5 push buttons. Light up features show location of pain with LED illumination.
VPOP2844
Video Anatomical Display with Pull-Out Screen/Artery Model Features: 4.1� Video screen with push button activation pulls out from display stand. Cross section of artery is shown on the model, while the video plays various treatments available in 5 push buttons.
17 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Physician Mailers
Web Key
Lighted Web Key Tri-fold Features: Push button activated light pattern sequentially lights each bullet point AND the location on the body that describes the complications of DTV. The middle panel features a pull-out section with a removable web key for physicians to plug into their computer for additional information.
MP4347A
MP300A
Web Key Pull & Pop Mailer Features: Pull side tab and web key pops up from top. Increase physician response by giving your target audience a way to drive them to your site. Normal direct mail response rates of 1.5% are dramatically increased when you give a tool to make it easy to get to your site.
Web Key Spinner Mailer Features: Center disk spins upon opening card. Increase response rate for direct mail with Americhip’s web key mailers. Tests have shown physician click through response rates up to 15% with a web key mailer! Spinner mailer has web key located on perfed flap to direct physicians to website effortlessly.
18 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Audio
Talking Direct Mailer Features: 20 second audio message begins upon opening card with slide tongue activated audio module. Spokesperson describes symptoms of macular degeneration for physician information.
Direct to Physician Mailers
Sound Effect Direct Mailer Features: The sound of cracking walnuts grabs attention with slide tongue activated audio module upon opening this gatefold mailer.
Fully Orchestrated Direct Mailer Features: 20 second audio message plays theme from commercial spots while spokesperson describes patient benefits of medication. Slide tongue activation.
19 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Physician Mailers
Dimensional
MP008
MP4265
Flippit™ 8-Panel Mailer Features: With the pull of a tab, Flippits morph one image into another. Show a patient in pain recover fast using a successful medication.
Flippit™ 9-PanelMailer Features: Flippits show motion. Get attention and show the path to recovery – this sample shows a healthy patient on treatment riding down the road to good heath.
MP4375
MP309
3D Environment Stage Features: Pose a question and double pull tabs will reveal your answer.
3D Environment Stage Features: Double pull tabs activate a three dimensional stage showing how medication effects a patient’s lifestyle. In addition to an effective mailer, it can also be used as a desk or counter display.
20 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional
Direct to Physician Mailers
MP2120
MP4393
Front Cover Rectangular Rotator Features: When the card is opened, the rotating panel turns to show a diagnosis for the patient illustrated.
Automatic Dual Telescoping Brochure Features: With a single pull of one tab, both panels automatically move to reveal information about the latest medication.
MP456
Snap-Up Cube Mailer Features: Cube folds flat for mailing and when pulled from envelope, snaps into place to form a mini desk display for a perfect diagnosis. The printed calendar shows the optimum dosing schedule.
MP4442
Exploding Direct Mailer Flyer Features: Mailer opens to double the size of the closed version to show a huge array of information.
21 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Physician Mailers
Dimensional
MP018
MP4301
5-Panel Picture Changer Mailer Features: Pull the tab to show the effects of an exceptional medication on the front and open the mailer for a full size informational brochure.
5-Panel Picture Changer Postcard Features: Five panels change to show the benefits of the product with the pull of a tab.
MP691
MP017
Double Pull-Out Flip Brochure Features: Customize a brochure into the shape of your product. When the physician pulls it apart, additional information is revealed. Flip up the inner portion for even more product detail space.
5-Panel Picture Changer Brochure Features: Pull the tab to show veterinarians how the latest medication can turn the family pet into a healthy animal, with additional product information on the inside.
22 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional and Materials
Direct to Physician Mailers
MP019
MP020
Spinner Mailer Features: When the mailer is opened, the product information spins on a dimensional disk, calling attention to the benefits of the medication.
Lenticular Mailer Features: The front of the mailer features a lenticular illustration of the new medical product and how it works, simply by tilting the card. The mailer opens to reveal a tri-fold style printed card.
MP321
Snow Globe Mailer Features: A die cut window sandwiched with transparent acetate is filled with styrofoam beads that shake like a real snow globe. The print from the back panel shows through the window to highlight the symptoms of winter depression.
23 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Physician Mailers
Invitations
MP010
Taste Postcard Features: Customize a taste strip to create a mailer that will not be forgotten. Taste strips make a perfect reminder for a special event.
MP008
Flippit™ 8-Panel Mailer Features: Pull the tab and 8 panels remind you of not only the event but the location of the event.
MP4347
Pull & Pop Mailer Features: With the pull of the side tab, a panel pops up from the top to remind convention goers to see your display and give them a special reason to stop by your booth.
24 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Audio and Lighted
Lucky 6 Lighted Postcard Features: Six random flashing LEDs land on different solutions every time, making a game out of medial consumer information. Consumers remember brands that make mail fun!
Direct to Consumer Mailers
Talking Direct Mail Brochure Features: New medical facilities give consumer appeal with audio testimonials from hospital staff.
Audio Multi-fold brochure Features: Unique talking push button brochure features Sesame Street characters voices to promote better children’s health, with a growth chart the child can mark.
Audio Postcard Features: Audio features informational herbicide uses for agriculture, with a clever tie-in of a child’s voice for extra brand recall in a push button activated postcard.
25 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Consumer Mailers
Dimensional
MP309
MP2100
3D Environmental Stage Features: Dimensional mailer folds flat and with the pull of the side tabs turns into a stage that communicates to the consumer the use of the product as well as the symptoms it treats.
Flippit™ 8-Panel Mailer Features: The Flippit morphs a prescription bottle into the product packaging to emphasize the safe gentle action of this over-the-counter medication.
MP2060
MP214
Sliding Revealer Postcard Features: Postcard compares a competitor’s product to a new product. With the pull of the bottom tab, the consumer sees that now is the time to make a change.
Single Panel Telescoping Card Features: Pull the usage chart from the holder to see proper dosage instructions, locations for purchase and other valuable stats about any brand.
26 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional
Direct to Consumer Mailers
MP1309
MP018
3-Panel Picture Changer Postcard Features: Pull the tab to see how easy stress relief can become.
5-Panel Picture Changer Postcard Features: Relief from pain is easy. With the pull of a tab, the solution for back pain is revealed.
MP4485
MP017
Slot Motion Mailer Features: An herbicide manufacturer reminds consumers it is time try their product again, with a pull tab that shows something easy to forget. Inner brochure illustrates product benefits.
5-Panel Picture Changer Brochure Features: Picture changers let you ask the question and the consumer answers it when they pull the tab. They already own the answer by their action. Inside brochure shows additional details about the product. 27
T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Consumer Mailers
Dimensional
MP456
MP4465
Snap-Up Cube Features: Cube folds flat for mailing and when envelope opens, the mechanism activates and the cube snaps into place. Print the sides with a calendar and consumers will keep your branded material in their home office.
Front Cover Direct Mail Card Features: As consumers open the mailer, a slide tongue mechanism rotates the center brand disk.
MP4405
MP056
Wheel Chart Mailer Features: Chart shows consumers the exact mixture for herbicide garden protection for each location and use.
Double Sided Wheel Chart Features: Chart features information printed on both sides to show complete usage chart for different aspects of medication.
28 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Consumer Mailers
Dimensional
MP300
MP4450
Spinner Mailers Features: The center spinning disk is activated upon opening the mailer. As the disk spins, consumers can see the brand on one side and the benefits of the medication on the other. This spinner mailer is one of Americhip’s most popular pharmaceutical products.
Spinner Mailer with Custom Shape Features: Americhip’s most popular pharmaceutical mailer features custom die cut shapes that revolve when card is opened. The custom shapes call attention to special features of the product.
MP104
Pull & Pop Mailer Features: Pull the side bar to activate the top piece which pops up as the bar is opened. Use the top “popper” to show a healthy, happy patient and the activation side bar to show how the product works.
29 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Consumer Mailers
Dimensional
MP4393
MP2140
Automatic Dual Telescoping Brochure Features: Consumers can make their own comparison with this double winged product. As one side is pulled, the other side moves out to reveal a chart that compares the featured brand with the competition.
Telescoping Card with Die Cut Window Features: Pull the panel on the right and the branded product is revealed with a die cut custom shape.
MP4340
4-Panel Straight Edge Telescoping Brochure Features: The consumer pulls the first panel and reveals additional information. As the consumer continues to pull, more panels are released with more information until the brochure has quadrupled in length. An extremely dramatic mailer!
30 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional
Direct to Consumer Mailers
MP4337
MP2210
Dual Magic Window Card Features: One image turns into a different image in each window, as well as in the pull tab. A perfect way to make an eye chart convincing.
Triple Exposure Magic Window Card Features: The magic is that as the tab is pulled, the message changes in both windows AND on the pull tab. A great trick to show multiple images with changes.
MP2150A
Slot Motion Mailer Features: As the card is opened, the slide tongue mechanism sends the cut out racing through the slot towards the viewer. This technology re-enforces the rapid relief that comes with using a medication.
31 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Direct to Consumer Mailers
Dimensional
MP4250
MP4255
Multi-Plane Pop-Up Features: As the card is opened, custom shapes move out towards the consumer to illustrate the gentle effect of the product on the environment.
Multi-Plane Pop-Up Features: Shades of pink show cut out shapes in different layers to add drama to this mailer.
MP4360
3D Environment Stage Features: As the consumer pulls the card open, the dimensional box takes form and frames custom cut-outs that take on drama with the shadows they make. The technology is the perfect way to show the inside of buildings, patients within environments and how medications work on different organs. Studies have shown that 98% of consumers will pass along Americhip’s unique pieces, adding value to the brand that uses them.
32 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Materials
Direct to Consumer Mailers
MP4733
Water Pouch Floater Mailer Features: Custom die cut shape on the outside of the card holds plastic water filled pouch that “floats� any printed acetate shapes. This is a perfect way to show the essential ingredients of a product suspended in liquid.
MP4373
MP4441
Die Cut Automatic Revealer with Material Features: Consumers pull down the front panel to make the material in the die cut change to the actual material of the featured product. A perfect way to show a prospective customer your product and its benefits.
Lenticular Features: Show movement with lenticular printing. The solution to a herbicide problem is revealed when the consumer moves the card.
MP3777
Liquid Crystal Heat Reveal Features: Liquid crystal material changes color with body heat. Add a chart and consumers and play a game matching their body temperature to the chart.
33 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Detail Aids
Audio and Dimensional
Audio Mailer Features: Slide tongue activated audio automatically starts 20 seconds of sound effects with voice over to punctuate the benefits of the medication featured with printed detail charts.
MP008
Flippit™ 8-Panel Mailer Features: As physician pulls the tab, the morphing characteristics of the Flippit detail the travel of the medical device through the artery with bullet point detail card attached.
Audio Tri-Fold Mailer Features: Audio spokesperson describes specific care opportunities in a 30 second message as tri-fold is opened. Additional printed details and CD are placed in slots for further education.
34 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional
Detail Aids
MP017
MP4000
Large Dial Pocket-Size Features: Triple wheels show related information which allows physicians to dial in specific conditions to match up solutions. Open the pocket guide to an exploding style map that doubles print capacity
5-Panel Picture Changer Brochure Features: Pull the tab for comparison chart as one image changes to another. Inside the mailer is space for additional information.
MP4385
MP055
Slide Chart Features: Detailed charts held together with a split ring hold medication information to match treatments with symptoms.
Single Sided Wheel Chart Features: Physicians can dial in symptoms and check for specific treatments for featured medications.
35 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Detail Aids
Dimensional
MP2209
Dual Magic Window Brochure Features: Brochure features detailed charts that show patient progress before treatment and with a pull tab, the chart changes to show the patient’s status after treatment, and still showing the same chart before treatment for comparison.
MP0189
MP202
5-Panel Picture Changer Tri-Fold Features: Cover of brochure features a round window picture changer that brings veterinarian treatment into focus with a pull tab. Additional information, along with special treatments are detailed on the inside pages, with a special pop-up section in the middle.
Exploding Brochure Features: Brochure opens to an extensive outline of recovery programs available, with charts to show ideal progress.
36 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Audio
Continuing Medical Education
MPRO2202
AudioCard Features: Thin style mini audio card lets physicians learn about the latest medical breakthroughs without distractions. Custom audio can be programmed to any length, even program a full audio textbook. The mini audio card fits conveniently in a shirt pocket. The AudioCard is available with disposable ear buds to allow patients to listen to sensitive medical treatments in the waiting room. With the thin 18pt paper construction, you can easily customize the AudioCard with additional pages to create a follow-along guide.
MPRO2209
AudioBook Features: The AudioBook is a casebound book with 5 spreads that let the reader listen to your custom audio track and follow along with pertinent graphics to illustrate each important bit of information. As the pages are turned, the listener can push the button to begin each of the 5 sections. The AudioBook is perfect to communicate details of medical treatments to physicians or for waiting room privacy. Disposable ear buds are available for multiple patient use.
37 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Continuing Medical Education
Lighted
Lighted Study Guide Kit Features: Book style packaging with built-in sequential lighting which illuminates different parts of the brain with a delay timer to allow physicians to read different sections and locate the lighted areas that correspond to the graphics. Kit has cavity for samples or more literature, and is packed in an 18pt paper container for durability.
Lighted Web Key Tri-fold Features: Push button activated light pattern sequentially lights each bullet point AND the location on the body that describes the complications of DTV. Extensive information is detailed as the panels are opened. The middle panel features a pull-out section with a removable web key credit card for physicians to plug into their computer for additional information.
38 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Continuing Medical Education
Dimensional
MP3209
MP4442
Multi-Pocket Kit Features: Extra thick laminated cover opens with a magnetic latch to reveal 4 pockets that hold physician, patient and caregiver guides as well as a total program overview brochure.
Exploding Brochure Features: Giving information and keeping a physician’s interest is difficult. With the exploding mailer, you can give extensive information and training in a small piece that fits easily in a briefcase. Just open the brochure and the folded piece doubles in size.
MP2200
Magic Window Kit Features: Brochure features an anatomical chart showing the progression of a disease, and with a pull of a tab, the results of using the prescribed medication appear over the top of the first chart. In addition, the product packaging pops-up to show physician a replica of the product. 39 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Desk and Counter Displays
Audio and Lighted
Lighted Table Tent Display Features: Sequential lighting is activated by push button for a dynamic waiting room display. A patient can learn the warning signs for a disease by reading lighted bullet points that correspond to lighted points on the human body.
Audio OTC Shelf Talker Features: Push button activation tells patients the reason to purchase your product in-store or at other strategic patient touch points. Ask to see our Shopper Marketing Catalog for a full line of effective Multisensory in-store marketing solutions.
Audio Counter Display Features: Multi-fold display stands up to show patients the best way to utilize their medical device. With the push of a button, patients can hear instructions that could save their life.
40 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Audio and Dimensional
Desk and Counter Displays
Dual Image Counter Display Features: Accordain folds let viewer see two images by a turn of the head. Double image display works best in retail environment to highlight product benefits‌ or use in waiting rooms to show symptoms and corrective measures.
Dimensional Counter Display Features: Oversize counter display folds out to show a dimensional pop-up of the brands advertising. A pocket holds take-one leaflets. Ask to see our full line of in-store marketing solutions.
Audio Floor Display Features: Life size motion activated audio display lets celebrity spokesperson talk about important steps to asthma control, with a take-one brochure pocket. Ask to see our Shopper Marketing catalog for a full line of Multisensory in-store marketing ideas.
41 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Packaging
Audio and Dimensional
MB5234
Break-Away Packaging Features: Mailer box with cover that pulls away to reveal a lift up lid box with 2 cavities for literature and samples.
MB5209
MB5207
Audio Press Kit Features: Audio packaging replicates a cigarette package with slide tongue activated sound of a smoker’s cough when opened. The box is created to show the effects of smoking on a body, with a web key inside to direct the physician to a site designed to give tips to help patients quit smoking.
Display Mailer Box Features: Mailer box shows physicians a healthier life-style with a patient that can be moved to give action to the message. The back of the packaging holds collateral print to support the brand.
42 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Audio and Dimensional
Packaging
MB5219
MB5229
Audio DVD Holder Features: 5 push buttons on the cover previews the chapters on the DVD and lets the listener know, directly from the voice of the patients, who benefited from the medication.
Audio DVD Brochure Features: Slide tongue activated audio plays patient testimonials for new age medicine breakthroughs. The package contains detailed instructions and a multi-disc set.
MB5239
MB5555
Audio Packaging Features: Branding sound is played upon opening the hinged lid with a voice over speaking about the key benefits of the medication. A deep cavity for support materials features reinforced paper sides.
Audio Sample Kit Features: Slide tongue audio plays sample use instructions upon opening kit. The lid holds supporting print collateral.
43 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Packaging
Dimensional
MB5248
MB5233
Dimensional Kit Packaging Features: Recycled paper construction gives an earth friendly feel to this kit which holds sample materials in a deep cavity. The paper hinged lid has 2 pockets for collateral materials.
Telescoping Packaging Features: Rugged mailer box with an view window features a double box cavity. With the pull of a tab, the first level opens. When fully opened, the second box pulls out to show support collateral.
MB5259
Press Kit Packaging Features: Magnetic hinged fold-over lid opens to reveal a large branding area on the left side and multiple pockets on the right. On the front cover is the brand symbol with an epoxy dome emblem.
44 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Dimensional
Packaging
MB5222
Picture Changer Introduction Kit Features: The front cover frames a 5-panel picture changer that illustrates the change from old style product to new with a pull of the tab. Underneath are 2 additional pages of printed material and a cavity to hold samples of the new product.
MB5999
MB5998
Dimensional Sample Mailer Features: Mailing quality construction with hinged lid, perfed bounce-back card and sample cavity in slim paper box designed to post with wafer seal.
Dimensional Sample Mailer Features: Mailing quality construction with hinged lid, tri-fold information page, perfed bounce-back card and sample cavity designed to post with wafer seal.
45 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Magazine inserts
Audio
Audio Magazine Insert Features: Slide tongue activated audio with spokesperson discussing services available for men. Audio in magazines get attention, with Starch test scores of 100% brand recall and 100% brand recognition.
Audio Magazine Insert Features: “When weeds start talking� is the headline for this herbicide product, and not only do consumers pay attention, but test scores indicate that 98% of them show at least one other person.
Audio Magazine Insert Features: Audio spokesperson message is automatically activated by a slide tongue mechanism when the insert is opened.
46 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Lighted and Dimensional
Magazine Inserts
Lighted Magazine Insert Features: Slide tongue activated light automatically glows when page is opened. Use multiple LEDs, fiber optics, or back lit printed acetate for even more special effects.
Wind Sensor Lighted Magazine Insert Features: When magazine is opened, the light automatically activates. To extinguish the light, blow on the sensor and the light goes out.
Pop-Up Magazine Insert Features: When insert is opened, the anvil and plant automatically pop-up and as the insert opens wider, the anvil moves down to “smash� the plant – illustrating the effect of the herbicide advertised.
Pop-Up Magazine Insert Features: As the insert is opened, the saw moves back and forth causing the sound of a clicking saw in motion.
47 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Magazine inserts
Dimensional and Materials
Lenticular Magazine Insert Features: A full spread of lenticular printing shows the damage that pests can do to farming products by tilting the page to see the tracks made on leaves by insects.
Pop-Up Magazine Insert Features: Upon opening the insert, a replica of the product packaging springs into place.
Product Tip On Sample Magazine Insert Features: A sample of the product is tipped onto a full page insert. Whether you want a sample that is hidden, enclosed – or in plain sight, our paper engineers can design the perfect insert to hold your sample.
48 T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr
Index 2.1” Video Anatomical Acrylic Display/Bone 2.1” Video Anatomical Acrylic Display/Erectile 2.4” Video Anatomical Display/Knee 2.4” Video Anatomical Display/Liver 2.4” Video Anatomical Display/Lrg Artery 2.4” Video Anatomical Lighted Display/Bone 3D Environment Stage 3D Environment Stage 3D Environment Stage 3D Environment Stage 3-Panel Picture Changer Postcard 4.1” Video Anatomical Acrylic Display/Bronch 4.1” Video Anatomical Acrylic Display/Lung 4.1” Video Anatomical Display/Artery 4.1” Video Anatomical Display/Back 4.1” Video Anatomical Display/Bone 4.1” Video Anatomical Display/Brain 4.1” Video Anatomical Display/Erectile 4.1” Video Anatomical Display/Lrg Artery 4.1” Video Anatomical Display/Lung 4.1” Video Anatomical Display/Migraine 4.1” Video Anatomical Display/Prostate 4.1” Video Anatomical Display/Skin 4.1” Video Anatomical Pull-Out Display 4-Panel Telescoping Brochure 5-Panel Picture Changer 5-Panel Picture Changer Brochure 5-Panel Picture Changer Brochure 5-Panel Picture Changer Brochure 5-Panel Picture Changer Postcard 5-Panel Picture Changer Postcard 5-Panel Picture Changer Tri-fold Audio Counter Display Audio DVD Brochure Audio DVD Holder Audio Floor Display Audio Magazine Insert Audio Mailer Audio Multi-fold Brochure Audio OTC Shelf Talker Audio Packaging Audio Postcard Audio Press Kit Audio Sample Kit Audio Tri-Fold Mailer AudioBook AudioCard Automatic Dual Telescoping Brochure Automatic Dual Telescoping Brochure Break-Away Packaging Die Cut Automatic Revealer Dimensional Counter Display Dimensional Kit Packaging Dimensional Sample Mailer Dimensional Sample Mailer Display Mailer Box Double Pull-Out Flip Brochure Double Sided Wheel Chart Dual Image Counter Display Dual Magic Window Brochure Dual Magic Window Card Exploding Brochure Exploding Brochure Exploding Direct Mailer Flyer Flippit 8-Panel Mailer Flippit 8-Panel Mailer Flippit 8-Panel Mailer Flippit 8-Panel Mailer Flippit 9-Panel Mailer Front Cover Rectangular Rotator Front Cover Rotator Mailer
16 16 12 12 13 17 20 26 32 20 27 16 16 11 11 15 15 13 14 11 14 14 15 17 30 22 22 27 35 27 22 36 40 43 43 41 46 34 25 40 43 25 42 43 34 37 37 21 30 42 33 41 44 45 45 42 22 28 41 36 31 36 39 21 20 24 34 26 20 21 28
Fully Orchestrated Direct Mailer Large Dial Pocket-Size Large Video Book Lenticular Magazine Insert Lenticular Mailer Lenticular Postcard Lighted Magazine Insert Lighted Study Guide Kit Lighted Table Tent Display Lighted Web Key Trifold Lucky 6 Lighted Postcard Magic Window Kit Multi-Page Video Book Multi-Plane Pop-Up Multi-Plane Pop-Up Multi-Pocket Kit Picture Changer Introduction Kit Pop-Up Magazine Insert Pop-Up Magazine Insert Press Kit Packaging Product Tip On Magazine Insert Pull & Pop Mailer Pull & Pop Mailer Single Panel Telescoping Card Single Sided Wheel Chart Slide Chart Sliding Revealer Postcard Slot Motion Mailer Slot Motion Mailer Snap-Up Cube Snap-Up Cube Mailer Snow Globe Mailer Sound Effect Direct Mailer Spinner Mailer Spinner Mailer Spinner Mailer with Custom Shape Talking Direct Mail Brochure Talking Direct Mailer Taste Postcard Telescoping Card with Die Cut Window Telescoping Packaging Triple Magic Window Card Video Book Video Cavity Box Video DVD Case Video Ear Bud Device Video Flippit Box Video Folder Video Hand Held Detail Aid Video Information Kit Video Invitation Video Kit Video Light Box Video Light Display Box Video Literature Holder Video Magazine Insert Video Mailer Video Mailer Kit Video Pop-Up Book Video Invitation Video Table Tent Display Video Wall Display Video Wipe Board Water Pouch Floater Mailer Web Key Pull & Pop Mailer Web Key Spinner Mailer Wheel Chart Mailer Wind Sensor Lighted Magazine Insert
19 35 4 48 23 33 47 38 40 38 25 39 3 32 32 39 45 47 48 44 48 29 24 26 35 35 26 31 27 28 21 23 19 23 29 29 25 19 24 30 44 31 3 7 6 10 7 5 10 6 4 3 9 9 8 6 5 5 4 7 8 8 10 33 18 18 28 47
www.uniworks.com
T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / info@americhip.com.tr