GENERATE MORE REVENUE FOR YOUR CHIROPRACTIC PRACTICE USING
FACEBOOK!
GENERATE MORE REVENUE FOR YOUR CHIR OPRACTIC PRACTICE USING FACEBOOK!
GENERATE MORE REVENUE FOR YOUR CHIROPRACTIC PRACTICE USING
FACEBOOK!
This is a time of mixed blessings for chiropractic. An astonishing 20-25% of practitioners are leaving the profession because of insurance demands, rising expenses and falling income, according to a study reported in Forbes magazine. But there’s no shortage of patients seeking the kind of relief offered by chiropractic, which, as the health-care newsletter The Milbank Quarterly has asserted, is “at the vanguard of complementary and alternative medicine . . . and . . . is being increasingly integrated into conventional medicine.” These could be your greatest source of new patients: those who prefer alternative therapy and see it as a continuing route to overall wellness rather than simply as a cure for specific pain or illness. One of the largest groups of these patients is the Millennial generation (also known as Gen Y), the
20 -25% of chiropractors are forced to close their practices because of Insurance demands...
approximately 75 million people born between the early 1980s and the early 2000s. Health-conscious but distrustful of the medical establishment, willing to spend their rising disposable income on things that make their lives better, they’re perfect candidates for alternative treatments like chiropractic. How do you reach these tech-savvy young people? By going where they are: online. Millennials live online and on their cellphones, swiping their way through social media sites like Facebook and socializing by text and chat services. They’re not just sharing photos of their cats and concert experiences on Facebook: Gen Y has matured and aged into 20- and 30somethings who steer each other to restaurants, travel experiences and health-care providers. Their interest in health and wellness is powering the rise of fitness-related apps that let them stay constantly updated on their health condition.
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67% of all American internet users use Facebook. In the UK it is 82%
GENERATE MORE REVENUE FOR YOUR CHIR OPRACTIC PRACTICE USING FACEBOOK!
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Highly targeted posts are far more effective than the “cast a wide net” approach...
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Facebook Ads: Helping New Patients Find You You won’t reach these patients in the Yellow Pages or with other traditional advertising methods. Facebook ads are a far more effective means of tapping into this tech fascination and generate more new patients for your practice. Facebook ads are simply a way of bringing visitors to your website because you promise to deliver something of value. You post engaging content on your site and then use Facebook’s targeting tools to get your ads in front of people who are likely to make an appointment with you. That’s the tricky part. The old hard-sell “Buy me now!” ads don’t work anymore. Millennials want you to prove your claim and even prove your expertise before they’ll listen. Crafting an effective Facebook post takes some time and some skill. Here’s what works best: 1. Create highly targeted posts—posts that speak directly to people with the specific issues you treat, and only to them. For example: “Is lower back pain a problem? Then this is something you have to do!” This will immediately pull in someone who’s suffering from lower back pain. Highly targeted posts are far more effective than the “cast a wide net” approach we’re used to seeing with traditional advertising. Be sure that every post sends readers straight to the page on your website that speaks about lower back pain and lower back pain only. Don’t send them to your homepage and make them hunt around your site for the page they want; they’re likely to get frustrated and click off. Don’t send them to your homepage and
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GENERATE MORE REVENUE FOR YOUR CHIR OPRACTIC PRACTICE USING FACEBOOK!
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Online advertising could be your most effective strategy for getting your message ....
likely to get frustrated and click off. 2. Make it special—and make it about THEM. People want to know that you’re properly trained and experienced as a chiropractor, but only because it tells them what you can do for them. Highlight the services you provide and how they can help readers. Tell them what’s special, new, different, effective about what you do. Express what you believe to be true about your practice, as it relates to readers. 3. Write clearly and simply. Remember that you are probably not talking to other chiropractors. 4. Offer value. A free consultation is a great way to get people to submit their information.
But call it something other than a
“consultation”—every chiropractor offers that. Call it something more descriptive: A “full assessment” suggests you’ll be doing more than talking to them. Be sure to state the dollar value of the free service: “A full assessment worth $200,” for instance. 5. Create a sense of urgency. Give your offer an expiration date and make it as soon as possible. Next time you’re in line at the grocery store or in someone else’s waiting room, look around and see how many people in their 20s and 30s are peering at their cellphone screens. Now imagine them reading in your waiting room. Online advertising could be your most effective strategy for getting your message in front of the people you want to help.
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make them hunt around your site for the page they want; they’re
175 SW 7TH STREET, SUITE 1603 MIAMI, FL 33130 PHONE: (305) 615-1445 HELLO@TARGETWIDE.COM