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TYPEFACE

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COLOR PALETTE

COLOR PALETTE

TYPEFACE Harrington ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

123456789 .?!@#$%^&*() Merriweather ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Use for logo and motto only. This font has a decorative swirl reminiscent of antiques, an old world charm that matches the Silver Spoon Tea Room shop. Harrington was selected because of it’s unique letteer forms and the uppercase S shape had a alluring swirl shape. The lower case e is also very unique and works well in the word tea.

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Use for body copy. This serif font complements the logotype with it’s thick and bold letters. It looks great in grey as well. The font is very readable in large paragraphs of text and does not look cluttered. It can appear heavy at times, but using a grey tone helps alevate that problem,

Merriweather Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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Use for headers. The bolder font stands out and draws attention. The Black is less heavy the the Bold version of this font and reads better on screen. It works best in headings when in a larger point size.

Merriweather Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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Use for sub headers and important information. The italic is more delicate and looks good in grey. It is a subtle change. The Italic ads a dainty touch to text that is less severe in tone then Merriweather Black.

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