BASIC ELEMENT

We chose to have a pastelle color palette and decided to go with just two main contrasting colors. The softer color will be the color fill of the logo while the more defined teal color will be the outline and the color of the typeface. This way, the logo will be more prominent and readable even at its minimum size.

TEAL

HEX Code - 34bfc3 Pantone - 7465 C C - 68% M - 0% Y - 27% K - 0% R - 52 G - 191 B - 195

YELLOW ORANGE

HEX Code - ffc40c Pantone - 7548 C C - 0% M - 24% Y - 100% K - 0 % R - 255 G - 196 B - 12

With the goal to have a more friendly nature for the logo, we’ve decided to use a rounded sans serif typeface. Chevin Pro Bold encapsulate the clean and simple look of our brand perfectly.

CHEVIN PRO BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 . , ? ! @ &

SYMBOL DESCRIPTION

The logo consist of three parts: the Moth, the eye and the pen nib. The moth represents the wonderer that is within creatives. The eye represents the ability to travel through reading great stories, and the pen nib represents the ability to craft incredible creative writing. The over all look of the logo represents a paper origami of a moth.

BLACK & WHITE AND RATIO

MASTER LOGO

With the unity of our chosen typeface, color palette and iconography, we came up with what we think is a very friendly, easy to read and versatile logo that represents who we are as a whole. The shape of the overall logo represents a stamp or a “stamp of approval” so to speak.

VARIATIONS AND CORRECT USAGE

Versatility is one of our valued traits and as such, having a varied logo is a strong representation of the word. It should be noted that the color of the logo should never be invereted for readability and strong contrast.

CLEAR SPACE AND MINIMUM SIZE

Maintaining readability is an important aspect of our brand and having a precise measurments of the logo and negative space is an integral part.

INCORRECT USAGE OF LOGOS

Below are some examples that comprimises the integrity of our brand by shifting the color, placement, and shape of the logos. With that being said, NONE of them should be used at any given circumstances.

The color fill of the moth should always remain yellow-orange, and should NEVER be teal.

The circular shape of the logo should be maintained and should NEVER be shifted.

The outline and typeface color should NEVER be inverted with the fill color.

The position of the type is centered with the iconography and therfore should NEVER be repositioned.