Introduction

Welcome to Cryptic Adventure Park style guide. This brand book was created to guide you in visually communicating the Cryptic Adventure Park aesthetic.

In this book, you will walk through the process of the basic elements the visually communicate the Cryptic Adventure Park brand.

Logo Description

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Project Brief

Cryptic Adventures Park is an amusement park based in the deserts of Las Vegas, NV that offers interactive fun and historical discovery of the world’s mysterious wonders. The park explores the world’s treasures and history through thriller rides and interactive simulations that depict different scenarios based from :

History Myth Lore

Design Overview

The key concept of designing the Cryptic Adventures Park brand is to emphasize the adventure, fun, and problem solving. The branding design will begin with developing a logo that would attract the target audience and can be implemented in promotional, events, signage and product design. The overall goal of the logo is to fit the historic, adventure and “cryptic” appeal with the following:

Adventure Mystery Fun