3 minute read
Introduction
introduction project breif
With more and more fast and high end fashion brands coming out, the more people succumb to fashion trends and want to show off the “now”. However, with our brand, we want to focus more on the silhouette and focus on the idealization of the human body. We want to bring newness to the market and peak the curiosity to what the brand represents.
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We want to create a brand that produces high quality clothing. Our thought process includes quality over quantity and we believe that well made garments can last a lifetime. We strive to create products that last across generations, with no compromise approach to the quality. Inspired by the Hellenistic period, our goal is to elevate the body form and captivate the experience of the viewer. Along with our brand, we have a motto: The Indulgence of Desire.
introduction design overview
When it comes to our branding, just like any other luxury brand, we have decided to name the company after the founder and designer: Raeniel Francis Reyes. A lettermark would be ideal as many high end fashion brands go for a lettermark or wordmark. Ideally we would like to have the letter “R” be reflective, but having double “R’s” is a must. As for his middle name, it is an option to add or leave out as see fit.
For icon ideas, they are open to see changes especially including a spider lily or a siren that seduces people into wanting them and that represents the elusiveness of the brand. Line art that’s both delicate and has movement throughout it.
As for color, the main colors will be a simple black and white. If embossed, gold or silver. A logo that can translate well in different colors as each new collection will emphasize and represent the mood with either vibrant or muted colors.
02 Basic Elements Color Pallettes Typeface Logo
Symbol Description Black/White & Ratio Master Logo Varients Restrictions Scale
basic elemnts colors
RGB: 0 0 0 CMYK: 0 0 0 100 HEX: #000000
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. RGB: 237 28 41 CMYK: 0 99 93 0 HEX: #ed1c29
Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, courage, and danger. RGB: 255 255 255 CMYK: 0 0 0 0 HEX: #ffffff
It is the color of objects such as snow, chalk, and milk, and is the opposite of black. Often symbolizes cleanliness, purity, and safety. main typeface big caslon
basic elemnts typefaces
William Caslon released his first typefaces in 1722. Caslon’s types were based on seventeenth-century Dutch old style designs. Caslon’s types became popular throughout Europe and the American colonies; printer Benjamin Franklin hardly used any other typeface. The first printings of the American Declaration of Independence and the Constitution were set in Caslon.
secondary typeface RALEWAY
Raleway is an elegant sans-serif typeface family. It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set.
The main and only symbol of the logo is a spider lily. The spider lily was simplified by using three main petals, with two accented petals inbetween, and four bulbs. It was then stylazed to look like a crown to represent the company name “Reyes”. Reyes is a Spanish word, usually used as a given name or Spanish surname. The literal translation into English is ‘kings’, but could also be translated as ‘royals’ or ‘royalty’. The Portuguese version of this surname is Reis. Although spider lillies can bloom in different colors, red is the main color for the flower. x1.5
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basic elemnts logo: master logo
