Introduction

Project Brief Design Overview

Project Brief

Floral Pastry is an upcoming small, family owned, pastry shop located in Las Vegas, NV. We specialize in French inspired pastries made fresh daily. Our selection includes a variety of individual size pastries such as cakes, breads, cookies and cream puff at affordable prices. Our bakery long term goal aims for providing the city with great tasting pastries and cakes. We aim for making our customers happy and satisfy with delicious homemade pastries.

Design Overview

Floral Pastry tries to stay away from the old traditional aesthetic of how a bakery portraits. We are aiming to create a modern image for the bakery with minimal and elegant designs. With that being said, we decided to incorporate minimalistic design into our brand. The brand’s typefaces will be using only san serif in order to convey a modern feeling. We also incoporate image of a flower as a symbolic meaning of our brand.