Preface

Paradise awaits.

This guide book serves as a compendium for the visual characterization of Oasis Games, Inc. Within it, you will find the guidelines and standards for wielding the Oasis Games image and making use of it. Furthermore, you will be guided through the design process behind the company’s creative identity, down to the last step.

We ask that all individuals coordinate their efforts to thoroughly understand the purpose of this manual, as well as how to put it to use.

Project Overview

Oasis Games is a Los Angeles-based video game development and publication studio seeking to revolutionize the virtual entertainment industry and establish a creative brand that captures the eyes of individuals all over the world who possess an affinity for video games and electronic gaming. The company’s name is inspired by the image of a mirage-like oasis, which is what a video game essentially is: an illusory, alluring space. The Oasis Games trademark should function similarly.

Design Goals

The overall design for the Oasis Games image should:

• Clearly market the products and services offered by the company

• Invoke sensations of both nostalgia and futurism

• Resonate with and entice consumers of all ages