New lingerie collections at Shirley Allum

WHEN shopping in Shaftesbury, take time to visit Shirley Allum Fashions and Lingerie, and discover an amazing range of brands. There is an enormous selection of Triumph bras in stock sizes A-K cups style. Look out for the Triumph Amourette series, with its delicate embroidery and fine details that really help to highlight your figure.

From Wednesday 24th through to Saturday 27th May you can take advantage of a special offer and receive 25% off when purchasing any two Triumph bras, while stocks last.

Shirley Allum fashions and Lingerie also stocks Sloggi pants, with their extra-soft seams and premium core-spun material mix, which provide maximum comfort and the perfect silhouette. Sloggi briefs retain their shape wonderfully after each wash. Buy three pairs and get a fourth free.

Discover a wonderful collection of women’s sports bras, offering high quality at affordable prices. If you are planning your summer holiday, the store stocks a great range of swimwear, now in sizes 10 to 24.

The store stocks Mey nightwear and vests, including the season’s new range which features spring soft blues and corals. Mey is a family-owned company, based in southern Germany, that has been manufacturing lingerie, bodywear and nightwear since 1928. The company’s balance of tradition and innovation means that they are able to produce high quality, sustainable garments.

The entire range is made in Europe and has various certifications for sustainability, which means the company meets strict compliance criteria – so when you buy a Mey garment, you can be confident it really is as sustainable as it says it is.

Philip is the main agent for Mey in the UK, he says: “Mey is a fabulous brand to work with. We stock lingerie boutiques and department stores throughout the UK and Ireland and are delighted that Shirley Allum has now been one of our valued customers for several years.

“We enjoy taking part in lingerie week to meet Shirley’s customers and explain more about the Mey brand. Shirley actually visited the factory with us a couple of years ago to see for herself how the product is made.

“Mey offers a great range of basic lingerie, bodywear and nightwear/loungewear all year round and also twice a year.” www.shirleyallum.co.uk

In the footwear section, new for this season, Strive footwear offers orthotic shoes made using premium natural materials. Strive footwear has a built-in contoured footbed designed by leading UK podiatrists, called ‘Biomechanical Footbed Technology’ Premium Natural Materials.

New stock can either be viewed online, or by visiting the Shirley Allum fashions and Lingerie store on Shaftesbury High Street. Open Monday to Saturday 9am to 5pm.