Marketing

Who Are Marketers? Marketers develop and execute strategies that maximise the success of a given product or service through monitoring market trends, creating advertising campaigns and pricing strategies which ultimately raise awareness to the key target market. They are curious, keen to challenge assumptions and adaptable. Types of Marketers There are numerous types of marketers and can be consolidated into six key types. Growth-focused marketers, often referred to as “growth hackers'' are responsible for reaching profound targets quickly and are often used in the startup and tech industries. Content marketers focus on acquiring users by producing content that is relevant to the targeted demographic - whether that be blog posts, white papers or SEO. Community-focused marketers focus on increasing engagement through sparking group conversations by driving referrals and word of mouth. Furthermore, there are social media marketers who are the frontline of brand communication and responsible for a brand’s digital presence and ensuring that any digital communications flow is reported back to the team. Retention-focused marketers are community minded and specialise in knowing how to improve the customer experience and henceforth boost retention rates. Finally, the full-stack marketer is responsible for ideating, implementing and managing the user experience, and referred to a “jack of all trades”.

COMMON DUTIES

Marketing Agents can work with organisations such as:

Omnicom, Huntsworth, Mirriad Advertising, WPP and XL Media

Build strong communication between marketing teams and internal and external stakeholders

Help bring new ideas for content creation using expertise and eye for detail so as to increase site traffic Establish landing pages, systems and analytical processes to understand the customer experience and conversion rates to refine future marketing strategies