5 minute read
Alumni Interview - Anna Cheng
Quantium Graduate Academy
Quantium's Graduate Academy is a core pillar within our broader learning and development and progression framework. It's a 12-month accelerator to take you from a university graduate to a valued, high performing team member ASAP.
Advertisement
Virtual experience Program
Scan here to experience first hand, life as a Data Analyst at Quantium.
Graduate opportunities
Applications open annually in mid – February for start dates in August the same year, or February the following.
Internship opportunities
Applications open annually in mid – June for a paid Summer Internship role. Internships usually start in mid December for an 8 – week period.
ADVERTISING & PUBLIC RELATIONS
Advertising and PR (Public Relations) are designed to raise awareness for a company, a product, or service.
In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.
Moreover, public relations professionals are very important as they are the face of the business by connecting with the public through various unpaid or earned communications, including tradition-al media, social media, and in-person engagements to create a positive image for the company.
What do you do? What are the duties, functions and responsibilities that you are involved in as a part of your role?
I’m working as Growth Lead at HealthMatch. Usually what you work on in a growth marketing role is highly dependent on the company’s business model and maturity. Since HealthMatch is a relatively early-stage B2C startup, my key focus area is currently customer acquisition. As such, my day-to-day work involves running data-driven experiments to discover untapped growth channels and to optimise existing ones. This could range from testing whether Tiktok could become a viable acquisition channel for us, to running A/B split tests on landing pages to improve conversion rates.
I also manage a small team of designers, copywriters and outreach specialists. This enables us to be self-sufficient and move fast – aka, no need to wait around for shared resources.
Can you tell us a little about your firm's work culture and the environment? What sets it apart?
HealthMatch is made up of a relatively young, but very competent team. As such, we take our work seriously, but don’t take ourselves very seriously. We’ve grown by 400,000 users in the past 4 months alone but still trade very work-irrelevant banter on Slack everyday. Nothing beats sharing wins with your team, and I would go as far as to say it’s the single most important influence on morale and personal growth. With a great team, work feels rewarding, fast-paced and fun.
The team is also united by a very noble goal – to connect patients to new treatments and medications via clinical trials. It’s important to believe in what you’re working on and it’s not hard to get behind HealthMatch’s mission. We get to go to work knowing we’re making a difference not only to patients, but also to the advancement of medical research.
Another perk is HealthMatch’s very flexible and social work culture. Many people work remotely and choose their own hours. We have weekly social events (like cocktail making and pool tournaments) and an epic office.
Growth Lead Health Match
Do you have any advice for someone applying for your company? Or more specifically, the field you’re involved in?
There are no pre-requisite skills to be in growth marketing! Things change very quickly: algorithms, social trends, tools etc. Digital marketing skills that may have been relevant 2 years ago, may no longer be relevant today. This essentially leaves the playing field wide open for new entrants. If you’re curious, hands-on and have a knack for following what’s trending, then growth marketing is a career path you should seriously consider.
One thing that really stands out among applicants is a history of doing side projects or extra-curricular activities. We love to see driven people who put their money (or time) where their mouth is. Another tip from me is to reach out and chat to someone who is in a position that you want to be in 5 years time. You can learn a lot by reverse engineering their career path to figure out what you need to upskill in today.
If you’d like to work at HealthMatch or chat about growth marketing in general, feel free to find me on Linkedin and send me a DM.
What do you find to be the most interesting or challenging part of your work?
Every business is built different and requires a tailored growth strategy and channel mix. While you can take inspiration from other companies, you can’t copy and paste growth strategies from business to business as they usually operate in a different market, have a different business model or are at a different stage. As a result, growth marketing roles change in scope depending on the business.
If you join early into a startup’s journey, you may find yourself riddled with customer acquisition problems – how do I find the right customer? How do I tailor my messaging to them? How do I bring down the cost of acquiring them? As the business scales, you’ll start facing retention issues – how do I get my customers to stay? How do I ensure they keep getting value out of the product? How do I upsell them? I find it interesting and challenging to solve the unique set of problems (each with a unique set of constraints) at each stage of the business. Growth marketing rarely feels repetitive.
WE ARE THE CREATIVE TRANSFORMATION COMPANY
Building better futures for our people.
We invest in our people’s future, create inclusive working environments, and build cultures based on the values of openness, optimism and a commitment to extraordinary work.
Discover your next extraordinary at WPP.
Join us at the UNSW Careers Fair Thursday 3 March to meet our Talent team and talk to recent graduates who can share their experience.
If you’re ready to talk about graduate opportunities at WPP in Australia, contact the Talent team at talent@wppaunz.com
WE ARE THE CREATIVE TRANSFORMATION COMPANY
We use the power of creativity to build better futures for our people, planet, clients and communities.
At WPP, it’s our people who make the company, and what we do, extraordinary. We are experts in media and advertising, PR and technology. We are designers, brand champions, curators of the customer experience.
Join our creative force of the open, the optimistic, the extraordinary. We want you. Build your career story with us, at WPP.
Find out more at wpp.com or get in touch to discuss opportunities at
