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Our Mission

Reflecting the University of Guelph’s commitment to ‘Improve Life’, Lang’s mission is built upon the belief that ‘business as a force for good’® is important in the world. It is our mission to inspire purpose by promoting responsible and sustainable businesses and communities through interdisciplinary learning, problem-solving, and critical thinking.

Our ability to inspire purpose and cultivate business as a force for good® in society is guided by, and established within, three foundational pillars:

THREE FOUNDATIONAL PILLARS:

Developing Sustainable Prosperity

Creating high quality and innovative research and partnerships that enhance local and global communities through economic, human, and societal impact and entrepreneurship.

Empowering People

Commitment to the development of leadership for a sustainable future through our teaching, research, and community engagement, with a strong emphasis on indigenization, equity, diversity, and inclusion.

Caring For The Planet

Advocating for responsible, ethical, and sustainable business and organizational practices through dynamic and impactful research, pedagogical innovation, and intellectual curiosity.

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