Guelph Alumnus Magazine, Spring 1994

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COVER

Breathe some fresh air, catch a few tish and send the customer home smiling. That's the business philosophy of Guelph alumnus'- and tly-fishing instructor - Ian James.

He's one of several alumni entrepreneurs .who share their business adventures in this is­ sue: taking the plunge, catching tIle limit and, sometimes, talkingabout the one that got Cover photos courtesy Ian James away: FEATURES

The ultimate adventure

Joining the ranks of the

. Entrepreneurship

self~employed.

What it is from some who haveil.

Gone fishing

Fly-fishing pointers from an expert.

COLU MNS

Cam pus ' . ' .' . . . . 22

Annual Giving Report . . . . . . . . 28

Alumni . . . . . . . . 26

Grad News . . . . . . 30

. Come home again for Alumni Week,­ end, June 17 to 19,1994.

Send your grad news update to the Guelph Alumnus.

Vol. 27, No.2 Editor Ma;y D·ickieson Ex.ecutive Editor Sandra Webster, CSS '75 Advertising co-ordinator Vicki Goj~novich Contributors Barbara Chance, CSS '74. Roberta Franchuk, John Harris, Ve rn McGmth, Maurice Oishi, CBS PhD '92, Herb Rauscher, Chris Schrameck. Martin Schwalbe, Design/Production Karen Brodie, Mary Dickieson, Debbie Thompson Wilson. Am '77 Editorial Advisory Board Trish Walk.er..CSS '77. FACS M.Sc, '90, Chair; Susan Blair. CSS '83, Sheila Leva k. HAFA '83, Karen Mantel, Arts ' '83. Harold Reed , bvc '55. Peter Taylor, Arts '76, Charlene van Lecuwen,FACS ' 87, Diane Wetherall, OAC '84 , Bob Winkel, OAC '60

Cuelph Aillmnlis

The Guelph AlunillllS is published in April, August and December by the University of GUl'lph. in co-operation with 'the University of , Guelph Alumni ·Association. Copyright 1994. Ideas and opinions expressed dr not necessarily reneet those of the UGAA or the University: Copies of the Guelph Alumnus editor.ial policy a.re avail­ able on' request. Articl es may be reprinted without permission if credit to authm and publication is given. For editorial inquiries, contact the editor, University Communications, University of Guelph. Guelph.

Onlario NIG 2W I. 519-824-4120, Ext. 8706, fax 519-824-7962, e-mail mdickieS@uoguelph.ca.

Advertising deadtin e iso ne month prior to publication, For in4uirie~, call the advcrtis ing cO-OI:dinator at Ext. 6690.

For address chan ges. call the records section at Alumni Hou se, Ext. 6550, e-mail velma@vax1.aiumni.uoguelph .ca.

This publication is printed on 50% rec ycled paper.

ISSN 0830-3630,

J

W

e're living in the adventure

generation. We're into

bungee jumping, hang gliding, deep-sea diving and downhill ski racing. Is it any wonder that more and more of us are also jumping into self-employment? The ri sks are high and the survival rates are frighteningly low, but for many of us, the potential rewards are too great to pass up.

Canadians are establishing new bus i­ nesses at the rate of 10,000 every month.

Thirteen per cent of the Canadian work­ force is self-employed, and some econo­ mists predict that number will be up to 25 per cent by 2000 .

We'll soon be back to where we were in 1931.

In its early his tory, Canada was truly a land of entrepreneurs. Those traditional jobs - trapping, logging, fishing and farming - held sway in the country's workforce until after the IndustTial Revo­ lution , decreasing steadily to a low of 10 per cent in 1971.

Over the last 20 years, however, the percentage has been ri sing again. In the boom years of the 1970s, that growth re­ flected the general ri se in employment.

But small businesses continued to grow during the 1980s and early 1990s , de­ spite recessions, a devalued dollar and record unemployment figures. Unem­ ployment is one of the obvious reasons for the increase. Many people without jobs have created their own .

In addition, North America has seen a general restructuring of the industrial sector - moving away from the produc­ tion of goods and toward s service indus­ tries, whi ch take less start-up ca pital.

Thi s trend is reflected in Statistics Canada data that show the self-em­ ployed workforce in non -primary indus­ tries grew at twice the pace of the paid workforce between 1971 and 1991.

The self-employed become employers The growth in small business affects not only the self-employed workforce, but also the genera l workforce, becau se half of Canada' s 1.5 million sel f-em­ ployed people are also employers. Al­ though big companies get the headlines, small bu s inesses often effect the most dramati c changes in the Can adian work­ force. They lose more jobs during reces­ sionary times, but add jobs more quickly during growth cycles.

In five of the seven boom years be­ tween 1983 and 1990, s mall companies Guelph Alumnus

Business success

5 % idea + 95% hard work

created more jobs than big companies did. In the next decade, smaJi business is expected to generate 85 per ce nt of all new jobs.

Education responds Entreprene urship is in vog ue - with banks who need borrowers, big compa­ nies that need services from s maller companies and educational institutions .

Bulletin boards at U of G are pl as­ tered with the idea . Be adventurous, be­ come your own boss, create your own job. Thou san ds of Guelph graduates have done just that. Guelph didn't offer a bus iness degree until 1987, but it has many degree offerings in areas where self-employment is a long-standing tradi ­ tion - agriculture, veterinary medicine, fine art, hospitality and tourism.

A statisti cal review of university bu s i­ ness programs shows that the number of business degrees awarded in Canada quadrupled between 1971 and 1991. The increase in other universi ty degrees was only half that. The inc rease was an obvi­ ous reaction to rising employment in the ge neral workforce and a move towards a service-based economy, says Prof.

Richard Barham, dea n of the College of Family and Consumer Srudies.

The 20-year picture includes a dra­ matic snapshot aft er the 1980s reces ­ sion , when many people moved into bu siness programs fully expecting to find jobs with private- sector employers during the post-recession boom. Peak en­ rolment saw one-quarter of all U.S. un­ dergraduates in business programs and up to 18 per cent of Canadian students.

Those employment expectation s were not met , and bu siness school s are now undergoing a correction downward, partic ularly in the United States.

The picture is different at Guelph, where the bachelor of commerce degree is only sev en years old and bus iness pro­ grams still claim a modest 12 per cent of undergraduates. The first B. Comm.

class in 1987 had two students. Today, there are more than 200, with 45 per cent of them women.

There are six major areas of s tudy: ag­ ri cultural economics, marketing , man­ agement economics in indus try and finan ce , hotel and food administra tion , in stitutional food- serv ice management and - the newes t program area ­ hou s ing and real estate management.

Graduate degrees are al so offered in agricultural economics and bu siness and hotel and food administration.

In all these areas , the focus on en­ trepreneurial skills is greater than ever, says Barham.

He and hi s academic colleagues recog­ nize that students need a broad range o f experience to prepare them for the global marketplace - whether or not they plan to enter private enterprise.

That 's one of the reasons for growth in co-op degree program s, study-based sab­ bati cals for fa culty and on-campus work experiences like consulting services th at employ graduate students in commerce and industri al psychology.

"Many students are alert to the fact that their future may mean standing on their own two feet ," says Barham. A growing number of s tudents are choos­ ing courses in the bu s iness area even if they aren't majoring in busi ness. Their interest is welcomed by Barham , who be lieves business programs also have a respon s ibility to broaden the education of students in other disciplines.

Many U of G a lumni have told us that's a good start, but it's not good enou gh. In Canada, the failure rate of new business es is estimated to be as high as 80 per cent in the first five years. Thi s country stand s 20th out of 23 industrial ized nations in terms of new business start-ups. Guelph grad s say Canada needs a new generation of bu siness people - trained entrepre­ ne urs, competit ive in the global market­ place .

In this issue, alumni entrepreneurs talk about the trends they've followed, the problems they've faced, their mistakes and the successes they've had in Canadian business. We believe their stories oHer the best advice that we could find for would-be entrepreneurs .

We also know we've only scratched the surface of Guelph's more than 7,000 self-employed alumni. We 'll leave it to you to tell us about the rest.

5

.

ENTREPRENEURS' ADVICE & OBSERVATIONS Bus iness soothsayers are te lling us we' ll proba bly never see boo m times li ke those of the 19705 and late 1980 s aga in . T hey say suc­ cess in th e future will depend on choos ing the right product for the ri g ht market. T hat mea ns havin g a niche and selling effectivel y.

Launc hing a bu s ines s?

Start w ith the blu e pages of your te le pho ne boo k to tap into Ca nada ' s Crown corpo­ rati o n for bu s iness devel op­ me nt and a m yriad of othe r fede ral and pro vincial pro ­ g rams.

"Ho me prene urs" are co m­ in g o f age. Half of all new bus iness start- ups are ho me­ based bu s inesses, and 1.5 millio n C anadi an ho useho lds have o ne - in the base ment, the kitc he n or the s pare room. T ax deduct ion s and sav ings on rent , clothin g, commuter expenses and time are bi g advantages. But be­ ware, says Jeanne Grier, HAFA '86, who runs an in ­ home decorating serv ice. It 's hard to se pa ra te "work " fro m "at-ho me" ho urs.

Ex perienced entreprene urs say th e bigges t mi stake s ma ll bus iness o wners m ake is not bavin g a marketing pl an be­ fore they open their doors.

Too many people think they can create a need for their prod uct. In reality, you can onl y succeed if yo u mee t a n ex is ting need.

Entrepre ne urs mus t be adapta ble. Co nsumer trends las t only fiv e years.

6

S ince 1975, the numbe r o f se l f-e mployed women has been rising three times as fas t as the number of self-e m­ ployed men .

"It' s eas ier to sell yourself than anythin g else," says John Vieira, man ger of U of G 's Bu s iness Consulting Serv ice. Co ns ulting compa­ nies are eas ie r to ope n and less ex pen sive to operate th an a reta il bus iness.

U of G alumni entre pre­ neurs say th ese are growth a r­ eas fo r the future: • a ny consumer produc t o r se rv ice th at saves other people's time; • large companies that re­ cent Iy dow ns ized are now o utso urc in g (bus iness lin go fo r subcontrac ting) ev erything from d ata pro­ cess ing to jani torial serv­ ices; • computer co mpanies pro­ v iding equipment and serv­ ice fo r all those people starting companies at ho me; • bac k-to- nature produc ts, home c rafts, cooking, the e nv iro nment, abo rig inal people, safety and home entertainment; • new da tabase systems to help other companie s tar­ get cons umers; • any useable product yo u ca n make from the was te products o f a larger manu ­ fac turin g company; • government c utbac ks will c rea te opportuniti es fo r in­ di vidu als to pro vide tl1e serv ices that are dro pped; • sate llite communicatio ns make it possi bl e to recruit clie nts around the world ; • technical equipme nt and

contro ls ­ computers and semi-conduc tors, communi ­ cation and te lecommuni ca­ t ion , and instrume ntatio n; • spec ia lty products in the food indu stry; • edu cation al/rec reationa l tra ve I; and • good marketing opportuni ­ ties e xist in the Pac ifi c Rim , ma inl and China and North Africa . Man y coun­ tries in South Ameri ca­ Mex ico , Cuba, Brazil ­ are ripe for jo int ventures.

Sm all bu s inesses that g row too fas t may find th em se lves cas h poor. Whe n e xpenses start o utstripping revenu es , th e company becomes un ­ profitable.

G o t an invention ? Fo r abo ut $25 0, a panel o f ex ­ perts will c riti ca lly assess yo ur idea at the no t-fo r-profit Can adi an Industria l Innova­ ti o n Centre in W aterloo, Ont. S ubs idized by th e fede ral government and assoc iated w ith th e U nivers ity of Water­ loo, th e compan y also o ffers wo rksho ps o n ho w to appl y fo r patents, ma rketing and comme rc iali zation. Fo r infor­ matio n , ca ll 1-800-265-4559.

Many e ntreprene urs li ke Adeline (McKinney) Misener, M ac '68, sta rt their o wn bu siness because it' s th e quickes t route to pUlling th eir ideas into practi ce. In a large co rpo ratio n, you may have a lo t of res pons ibility but little a utho rity, and we ll-tho ug ht­ o ut dec is ions can be ove r­ turned weeks later by mo re seni or m anagers. In a small bus iness , the time betwee n conce iving and impl ement­ ing an idea is much shorter -

and the res ult s mu ch s tro nger.

Mi sener had ideas abo ut how to combine life skills w ith job training for adults.

S he started Job Ori ented T raining Inc. in Frederic ton, N.B. , in 1989 , and tod ay it' s a $2-million-a-year bu siness.

Log on to GRIFF a nd find o ut wh at' s happening at U o f G . Yo u can plu g into the Gu elph Re levant In fo rma tion and F ac t Finder if yo u have access to Internet, a glo bal co mpu ter netwo rk.

It 's one of hundreds of campu s- wide systems at uni ­ versities around the wo rld that o perate on Gophe r so ft­ ware developed at the Unive r­ s ity o f Minnesota. Go ph er g ives netwo rk c rui sers access to a mind-bogglin g arra y of in fo rm ati o n, from earthqu ake inventories to advice co l­ umn s and bus iness re po rts.

Tf yo u want to plug into GRIFF, the s ite name is GRlFF. UOG UELPH.CA. To ex plo re Gopher space, consult the computer s taff where yo u work .

A s urv ey by the Ontar io Mini stry o f Econo mic Devel­ o pm ent a nd Trade fo und th at male e ntrepre neurs equ a te success w ith fas t g ro wth a nd bi g profits. Wome n look fo r s lowe r moderate growth and a decent living .

Se lf-e mp loyed peo ple are mo re li kel y th an salar ied wo rkers to be o ver 45 . ma r­ ried a nd li ving in a rural area.

They ' re also more li ke ly to keep the ir jo bs longer, earn more, wo rk lo nger ho urs a nd be somebod y e lse 's boss.

Clle/p" A/WlIIllIS

-

1

"Canadians weren't supposed to be able to make good reds," aiser makes the wine. Ziraldo tells the story. To­ he says. "The general attitude was: 'Here comes another one of gether, they've revolutionized the business of pro­ those smart-ass start-ups.' (The wine world) did that at first ducing and promoting Ontario wine. Forget about with the Americans . It proved to be a big mistake." being satisfied with twisting arms and reversing Clearly, he doesn't endorse the excuse-me philosophy of age-old prejudices at home. Inniskillin 's owners are working your way up the ladder s lowly, stopping at each step in the hunt for bigger game. to ask permission to go on.

"This is a global business," says Ziraldo, who graduated "The way f see it, you can be polite, do what you're told and from Guelph in 1971 with a B.Sc. in agriculture. " We want to sell wine to the world." what's expected and take five years to get what you came for.

A man in a hurry, he also wants to get to the top at express Or you can stand up, piss everyone off and get what you need by five o'clock." s peed. By the end of 1993, following a series of takeovers, buy­ outs and mergers, he had spearheaded the unification of four of Ziraldo, who frequently visits the 23-acre vineyard Ontario's top wineries - Inniskillin , Cartie r, Jordan and Inniskillin bou ght in California' s Napa Valley in 1986, says Canadian s should take note of the way Americans do bus iness Brights.

While maintaining InniskjlJin as a separate corporation -straight ahead and unstoppable. As Inniskillin's point man , he always goes in through the front door. within the alliance - and protecting its independent reputation in the premium wine market - the joint company, a $130-mil­ When he was just getting started, and entry into the Toronto lion entity that makes up roughly half of Canadian wine pro­ establishment wa, high on his list, Ziraldo packed a suitcase full of his best vintages and made the rounds of the city's fin­ duction, has the financial clout and economy of scale to go est hotels and eateries. after new markets, upgrade facilitie s and get maximum use While negotiating a financing arrangement with the Bank of from production equipment, he says. "lnnis kiJlin was the cute little winery that everybody could Montreal some years ago, he met with a group of the bank 's look to in an almost patronizing way. Not anymore." other customers - including top executives from such corpo­ The tirm recently invested in a $1.5-million upgrade and ex­ rate giants as IBM, Stelco, General Motors and Honeywell­ pansion of its barrel-aging cellar. And in mid-1993 , Inniskillin and invited them down to his winery. Every year since, the bought an additional 94 acres of grape-growing property close bu siness power brokers, who calJ themselves the Aberdeen de to the winery, which is situated on a 60-acre vineyard in the Ni ­ Siene Society, meet and taste wine at Inniskillin. agara Peninsula.

"That 's the bu sines s - meeting the big guy s, influencing opinion makers," says Ziraldo. "The next time IBM has a Launched in 1974, Innisk illin has matured into a 120,000­ case-a-year operation. The firm's name commemorates the In­ shareholders' meeting, perhaps they'll serve Innisk illin ." niskilling Fusiliers, a regiment of Irish soldiers in the War of With Innisk illin products available to 131 retail wine outlets 1812 that included a Colonel Cooper, who was granted the across Ontario and with up to 150,000 tourists from around the world visiting the winery each year, Ziraldo's attitude is that Crown land that eventually became the original winery site. In 1978, Inniskillin built a new winery across the road on the just about anyone, anywhere, is a potential customer.

Brae Burn Estate.

Some customers, it may be sa id , are better connected than With a trunk full of international awards, the firm has earned others. Dining aboard the Royal Yacht Britannia one evening a prominent place on the wine lists of some of the finest restau­ in 1991, he found himse lf in conversation with Princess Oi. Never one to miss the main chance, he rants in the world, including New York, asked the princess if s he'd had the pleas­ Paris and T okyo . Simply put, Ziraldo ure of sampling Inniskillin's award-win­ knows Inniski llin's wine is good - not just "good for Ontario" but good, period. ning ice wine.

He wants to shout the new s from the Oi, it turned o ut, is a teetotaller. But rooftops.

Prince Charles is a wine collector and When Inniskillin was the only Canadian connoisseur. winery to compete at the 1991 VinExpo in Voila' Ziraldo just happened to have a Bordeaux, France - the world' s largest bottle of his winery's bes t in the trunk of wine exposition - Ziraldo drew sidelong hi s car. Next stop for the ice wine was The assemhled wine glances and more than a few muffled the wine cellar of the Prince of Wales. aficionados were snickers as he pitted his vintages against Ice wine has, in fact, bee n a door "stunned" when opener for a number of Ontario wineries 4, 100 other entries from around the world.

But the snickering stopped when that have followed Inniskillin on to the Inniskillin's 1989 Brae Inniskillin' s 1989 Brae Burn Estate Vidal world stage. To make ice wine, frozen Burn Estate Vidal Ice grapes are hand-picked in the dead of Ice Wine captured a Citadel d 'Or - the competition' s highest and most coveted winter, yielding only a few drops of con­ Wine captured a Citadel award . The assembled wine aficionados centrated juice .

d' Or - the most coveted were "s tunned," he says. Called at home The Niagara region is earning a reputa­

in Canada, Kai ser's wife, Sylvia, told a re­ tion as the "ice wine capital of the award at the 1991 porter: "It's like winning an Oscar." world." From 1,000 cases in 1989, pro­ VinE\]Jo in Bordeaux.

Ziraldo gets an even bigger kick out of duction jumped in 1993 to 8,000 cases of telling the story of another competition the premium-priced wine. In Japan, a France. two years later in Verona, I tal y, when half-bottle of fnniskillin' s top-rated ice Inniski II in's 1991 Pinot Noir Reserve won wine sells for as much as $100. gold at Vinitaly.

K

"It's like winning an Oscar!"

.8

Guelph Alumnus

-

n recog­ nition of the in­ tense Japanese interest in the product, Inniskillin prints its ice wine viticulture information for vi s i­ tors in both Eng lish and Japanese.

On their way up - and thi s is a key to understanding the Inniskillin part­ ners' big-picture marketplace vi s ion - Ziraldo and Kaiser have pushed not just their own enterprise into the spotlight, but also the entire provincial wine industry, creat­ ing what Ziraldo calls " an entrepre­ neur infrastructure."

Now home to some 35 wineries (with six more licences pending), Ontario' s wine industry has graduated into a high­ profile media darling ("A Quiet Revolution tn Canadian Wine" announced the New York Times in April 1993; "Ontario Wines Come in from the Cold" said the Wine Sp ectator in June 1992).

The consumer thrus t includes year-round and Sunday shop­ ping at winery-based boutiques and such upsca le promotions as vineyard tours and the Wine Route, a scenic and historical drive that meanders by Niagara 's vineyards and wineries.

The Vintners Quality Alliance (VQA), patterned after the system of standards and appellations of origin used in the lead­ ing wine-producing nat ions of the world, is a marketing coup.

With Ziraldo as the organization's chair, the VQA has dramati­ cally changed consumers' attitudes about Ontario wine quality, while kick-starting an overhaul of vintners ' attitudes about marketing.

To receive the VQA designation, a wine must be produced from 100-per-cent Canadian-grown grapes and receive top grades from an independent panel of judges. Sales of VQA wines in Ontario, a market representing half of all wine sales in Canada, are outperforming the entire field by a wide margin.

For his part in promoting the VQA concept, Ziraldo was named 1993 Marketer of the Year by the Toronto chapter of the American Marketing Association . He says international ac­ ceptance of the VQA des ignation is the key to Inniskillin's driving ambition - entry to the European retail market.

None of these promotional ventures existed in Ontario's wine country before lnniskillin arrived on the scene. Perhaps that's not surpri s ing, given that Ziraldo and Kaiser obtained the first winery licence granted in Ontario since before the Great Depress ion.

In 1973, the 25-year-old Ziraldo was growing grapes for a number of the region' s wineries and experimenting with Euro­ pean varieties in a project he had begun while still a student at C ue/ph Alumnus

U of G. He made wine in his basement, as his father had done on the family fann near St. Catharines.

In addition to his grape business, Ziraldo became a real estate de­ veloper after gradu­ ation, starting with a residential development on the family farm, then moving on to other properties, where he "made so much money it was ridiculous."

Later, his development career crashed hard, but at first he had cash flow and was ripe for an in­ vestment opportunity.

When he first vi s ited the Ziraldo vineyard, Kaiser was 32, with two children and a third on the way, and was study­ ing chemi stry at Brock Univers ity. He had been in Canada for only two years , was desperately homesick for his native Austria and was despairing of ever finding good wine with a made-in-Canada label.

Kaiser came to the vineyard with a sa mple of his homemade Chelios Rose. It so impressed Ziraldo that he made a beeline to the Liquor Licence Board of Ontario to apply for a winery li­ cence. He recalls the board official' s reaction: "Ha, ha, sure, why not? There 's no reason why we couldn't give you a li­ cence just because we haven't given one s ince 1929."

Eventually , Ziraldo and Kaiser met with Liquor Control Board of Ontario chair George Kitching, who shared their dream, and on July 31, 1975, the winery licence became offi­ cial. The House of Inni skillin (as it was originally called) was in the marketplace.

Ziraldo says that over the years, he's tried to push Kaiser into the limelight, but the vintner has work of his own to do be­ hind the scenes.

Kaiser, who began learning his craft as a youth while attend­ ing a school run by Cistercian monks who practised viticul­ ture, hold s dear a belief that would seem to the outsider to be simple logic: to make premium-quality wine, you s tart with premium-quality grapes.

He has tried to convince other growers to rip out the lesser­ quality labrusca variety that was a staple in Ontario vineyards and replace them with the sterling-quality vinifera variety. It costs about $15,000 an acre to replant vines, which take three years to grow to grape-bearing maturity. But Inni skillin had demonstrated early s uccess growing the higher-quality Euro­ pean varieties and marketing the finished product , contrary to the advice of experts who ins isted that the vinifera varieties weren't commercially viable in Ontario.

Kaiser scoffed at the experts. After aiL at a latitude of 43 de­ grees north, the Niagara Peninsula is more southerly than all the wine regions of France and roughly the same as northern California and the Chianti region of Italy.

9

n the last sev eral years, more than half of Ontario's 25,000 ac re s of labru sca vines have been ripped o ut, with about 5,000 acres re­ planted with vinifera.

Recently, Kaiser has been counsel­ lin g his fellow growers on ways to im­ prov e grape yields and make the shift into red varieties - also considered unvi(Jble in Ontario by so-called ex ­ perts.

While critical of wh(Jt he considers entre nched ideas and out-of-to uch lead­ ersh ip in the hierarchy of Ontario's wine industry, Ziraldo is pl eased that he and Kaiser and other independ ent winery ow ners have beco me resource people for others in the industry. He says that as wine import tariffs are re­ duced or rem oved outright through the North Ameri can Free Trad e Agree­ ment and GATT, it' s viral that Ontario wine prod ucers and growers build on that team approach to marketing.

That, too, is part of Ziraldo's con­ cept of entrepreneurial infras tructure.

Also included is a cool-climate viticul­ ture and wine-marketing correspond­ ence co urse that he and others have developed fo r U of G . "There 's been (J void of rese(J rch mat erial and s upport fo r people who want to get into thi s bu siness," he says.

It's been a good business fo r Zirald o, who makes regular e xpedi­ tions to the wine regions of the world - to benefit his profess ion - and to the best skiing the pl anet has to offer - to sati sfy hi s passion.

He has a rural home overlook ing the Ni agara River, a condo abov e Toronto's posh Haze lton Lanes and a Paris-trai ned resid en t chef at the win­ ery.

"I could te ll you that all this is needed to sell wine ," he says. "And that's half-true. The fact is, thi s is a great lifestyle. " The interview ov er - and another about to begin - there 's one more story to te ll. Earlie r th at morning, a bus of Japanese tourists arriv ed at the winery and Ziraldo went out to greet them . The first words of greeting from the first passenger off the bu s were: " Ice wine."

"That says it all," Zira ldo says w ith a maverick's knowing smile. He leaves the pun chline to ou r imag ination . Canada. Wine .

Inni skillin . Success.O

I

}O

What an investment!

When Inniskillin President Donald Zimldo spent a week on campus in 1990, he was already talking about the role of universities in giving students the tools of entrepreneurship. And on successive vis­ its, he has warned students not to get "so geared to the bottom line that they lose sight of the big picture of life." Creativity is important , says Ziraldo, but success in business still comes down to "hard work and inst inct."

His 1990 visitwas sponsored by the OAC cla'>s of 1958. When these graduates had 25 years of work ex.perience under their belts. they decided to share it with younger Canadians who would be their successors in business.

The entrepreneur-in-residence program began in 1988 when Guelph students were invited to pick the brain of Don McQueen Shaver, founder of a poultly-breeding op­ eration that claimed an 18-per-cent share of the world market in breeding stock.

Shaver opened his first business at age 15 and, just before his retirement in 1985, founded Shaver Beef Breeding Farms , one of the world's first developers of a com­ posite beef breed. The comp,UlY is now in the hands of his eldest son.

U of G stili enjoys the benefits of Shaver's experti.se. He has served on Board of Governors and the Senate research board and has spoken m,my times to economics and business student';.

"I want to be

by Marv Dickiesoll So do I. And so do mos t o f the 12-year-old kid s in Dawson C reek, B.C. Some of th em­ like many adults - will buy lottery tic ke ts.

But more and more of the kids in Dawson Creek are tak ing the advice of OAC graduate Mac Taylor , wl;o says learning the sk.iJls of entrepreneurship is a be tt er investment. When Taylor came to his 25 th OAC class reuni on in J983 , he was worried about the future of the kids in hi s home town. Dawson Creek was about to lose its one industry, a sawmill.

But Taylor's cl assma tes were so en thusi(Js­ ti c about the id ea of starting an entrepreneur program at Guelph, he decided it was also the answe r for Dawson Creek. The community could resc ue it s ow n future by te aching young people th at self- employment is the best alternative to une mployment. [n 1987 . the Kiwanis Enterprise Centre­ a business in cubator - opened right next door to the high schoo!' T aylor is director of the centre, which o ffers programs for kids aged 12 and up, a 20- week new-ventures pro­ gram fo r adults and skill-building workshops for eve rybody. "And we've got sa te llite con ­ nection s to business networks, commodity markets and databa~es aro und the world ," he says.

Cue/"lI

A/III11I1US

.'-.... EntTepreneu,sbringl;iusittesssavvy·tQ campusprogrll1n~ ·

Heil; a tnistee of Uof G'sHerilage Farirtingis acOmpetitive..in"ustry, '. .•... ~~re: afld it :riktillleof ~ork t~· cieannd ...

Fund andlaSt year personally.fundeJ a ' .. :;aYsVandefpol. "We'iebusIness·Peoc· develo·p, They noW grow 800 a~res of ce- . . tWQ~Oay sYmpOsiuin ·ort~tnitegic'plan.. · pIe like peQplerunni!ig anypther kind ·ilr. realgniins and ISOOacres ofturfgrass · .ning iiJhigher ~ueation kick off . " indUstry, s.o Ws.good for .s tudents to .s ee (ted Jescue) ~ forseeci; Me also taught.agri­ Guelph's new pianniilg effort. .. . .. iliat;" . .'. · ·cUlturein high schOolfor I &years. . :.Whata return on the OAe '58 invest.. In 0199 l-, Vander Pol won oAe·'s · -Taylor veritured fromagtlcuIture 10 · . merit! B ut Shaver and Ziraldo.were orily ... 'OutstandIng Service Awardforhi~ · ti l11e .... open'ar.etaiI busiQess· at age 38, a fact he'·. . thebegini:ting~ . ... . ....... . ... . spent ,StlRportilig agrkulniralresearch, •. . says is proof tha,'''Y9uare,not bom--a.n : . ·In 1991, the entre'preneur"iiHesidence _wot:king with the coUege and-hostmg stlJ- - entreprene\lr. Yeubecomeone through · was 196.5 OAC-gfaduate H.3nkVlillder . dent tours. . _. - . . .. experience." He says histuition.fe-ewas . . J>ol,presidenI of Ro-Land :Farms of ·. . ~. This:February,ihe-Class _ofoAb'.s-s_.· "Very high:' and camelatein life.

--0 _81enneiril,OnCHe.slarted Ii dairy-fann • .----sent-oReoiitso~n -toCamp~s::"'" B-.C.. ~ .. He's puttbo$e.lessons to good use in ··· -: andpr6cessmg-tomatooperatiofl in1971 entrepreri-eur MacTay)or. - - ... :-other ventures~ w()oland Jea(het shops tna~ nowproducestnQrefuan-35rnillion ... .T:iyloris prob:iblythe omy OAC .• --in Prince George and Calgaryand asteel - .­ fumaioplants a year, with many seed~ ..' graduatetoeverhQlllestead in canada, .... buildingcorripany in. th~Peace River dis.­ He-and hiswife,-Ja)m€ Mary, staked out tricfHe'sbeenshalingthoselessons liIigseXl'c:>rtedto the United Slates. .. . .~ R:o-Land Fatmsalso raises cash crops - . -3;OOQ-acres:ofCrown:land inthe-Peace :since .1987 at aSilluIl"bUsiness innova- . )uch-3:S -sewco~ri ; soybeansandwfie<it.- ... RiyetV~lIeyin 1961 ,Jtcosl :them$7~n _tibn- centre in Dawson CreekD

to.

0

a millionaire.

Many 12-year-olds make $400 to $600 over the summer by running small busi­ nesses -lawn cuning, bread making, babysitting - in a program called "I Want to Be a Millionaire." High school credits are earned by older students who learn how to find opportunities, write a business plan and open a small project­ based business. This includes negotiating with suppliers or producing a product or service, dealing with brokers and customs, marketing and sales - and making a profit.

One 23-year-old graduate of this course is now Can­ ada's youngest stockbroker and eams more than $100,000 a year. An­ other is B.C.'s youngest real estate agent. They're not millionaires yet, but they're on their way.

Guelph Alumnus

II

More importantly, says Taylor, they've got the skills we need in Canada to com­ pete in the world market. "The develop­ ment of entrepreneurial skills - and of the self-reliant, creative and independent person - is of immense importance in the workforce of the 21 st century, whether it be in the public or private sec­ tor." In any class of 40 Canadian stu­ dents, you'll find only six who are

"natural" entrepreneurs, says Tay lor. And without some kind of business training, even those six will probably try two or three times before achieving success in business ownership. "We learn business by doing business," he says. That' s why he thinks it is so important to give teenag­ ers the kind of real-life experience they get in Dawson Creek. "It increases the odds of success for those who choose self-employment."

Every small town in Canada has an arena, says Taylor.

We give our tax dollars willingly to sports facilities that encourage fitness and sportsmanship, but "we should also be building innova­ tion centres where kids can learn en­ trepreneurship.

What this country needs is a new generation of entrepreneurs." 0

"The great unknown skill across Canada ­ and the major cause of business failure ­ is marketing.

How many Canadians have ever sold anything?"

Mac Taylor, OAC '58

11

Entrepreneurship:

What it is from some who have it Vision

Quality

Not even nature can stop the entrepreneurial spirit

He's got the

thyme

Tim Lipa, HAFA '77,made hi s best bu s in ess decis ion ove r ho rs­ d 'oeu vre. H e was runnin g a w ho le­ sale ba kelY operatio n in Toro nt o w he n he me t Rh onda Ric her, a hotel g rad uate fro m Corne ll Uni ve rs ity who had a small ca te rin g bu siness In th is case, the proo f is in the ca lled T hy me <l nd T ruffl es. S he po ultry - a nd in the busi ness ad ­ bought hi s puff p<ls tries , a nd even tu ­ ventures of A ,M, " Mac" Cudd)' , a ll y, he boug ht into her co mp any.

OAC '42. Cuddy bo ug ht a turkey T hey jus t ce le brated th e ir fifth farm in Strathroy, O nt ., in 1950 weddi ng a nnive rsary and a busin ess and set out to c hange th e way partne rs hip th at has more than qu ad ­ turkeys think a bout each o th er ru pl ed th e g ross revenu es of Th y me and the way peo ple think about and T ru ffles. It has a lso ch<lnged the ru rkey. foc us of the company, w hi c h now He used a rt ific ia l li ght to fool man ufac tures an up scale line of fro­ the hens into thinking that any zen p<lstry-fill ed hors-d 'oeuvre. time - no t jus t s prin g - was From a plant in the Duffe rin!Eg lin­ ma tin g time. T hat mea nt C uddy ton area o f To ro nto, th ey di stribute could prod uce turkey eggs and ac ross Canada and into 15 s ta tes in po ults year rou nd and cons umers t he no rtheas tern United States. Most could buy fres h turke ys at Eas te r of th ei r w ho lesa le bus iness is w ith as we ll as Th anksg iving. His the food -se rv ice sector, but they a lso M ac Cuddy Photo co urtesy of Cuddy I nternational Corporation I JOO-bi rd turk ey farm has since

ma nufac ture a private-la be l box o f g rown into the la rgest turkey- breed­

ho rs-d 'oeuvre fo r a large Canadian g ro­ f<l mily-own ed. Unlik e many fa mil y ope ra­ in g and -h atc hing com pany in th e wo rld ,

ce ry c hain a nd se ll the ir o w n Th y me an d ho ldm g 60 per cellt of th e Canadi an ma rk et. tio ns that are weake ned by second-gene ra­ TrufAes labe l to go ur met food stores. tio n ma nageme nt , thi s o ne see ms to be In th e 1960s. Cudd y ve ntured into p ro­ R icher ma nages the man ufacturin g an d fi­ cess mg a nd bega n to con vin ce hi s cus tomers th riv ing wi th the combin ed e ntrepre ne urial nancial aspects of the bus iness; Lipa hand les skil ls of Cuddy and hi s five sons. that tu rkeys were mo re th an roas ting birds. sa les a nd marke ting . It 's an area w he re he Bruce, OAC '7 0 , heads u p U.S. Initi a l offerings o f turke y ro ll s, roasts and has a lo t o f experience, beg inning in his deli meats have g row n into a broad selec tion opera ti o ns. Brian, OAC '78A, is in c harge teens w ith s um me r jo bs in a Japanese text ile of intercontinental deve lop ment. Doug set of breaded a nd port io n-co ntroll ed prod ucts. sho p and the k itc he n of a Europea n ho te l. up and continues to oversee a fleet of refrio ­ Now produ cin g a nd process ing c h i.cke ns as Afte r grad uati ng fro m Gu e lph, L ipa erated trucks. Robert is head of the Cana- '=' well, Cudd y Inte rn a tional Corporatio n is a wo rk ed his way around the world "instead d ian processi ng a nn .

Pete r works in lead in g poult ry- process in g co mpany in of do in g an MB A ." Back in Toronto , he North Ame rica and sale suppl ie r of c hicke n co rpo rate deve lopme nt. wo rked in th e tex tile impo rl business fo r company came in M ore kud os fo r the p rod ucts to Mc Do nald' s resta urants in three years, th e n ope ned one of the firs t 1988 w hen Cudd y Food P roduc ts was th e Canada. c ro issant shops in the city, fo ll owed by the Th e umbre ll a co mpan y has subsid iar ies in firs t poultry co mpany to successfu ll y co m­ who lesale bakery bus in ess that predates pete in the Au stri an Culi nary Ol ympics. The Canada, th e Uni ted States a nd Euro pe, wi th T hy me and T ru ffles.

18 med als earned th a t yea r grew to 32 at th e new marke ts being d eve loped in A sia and He says the com pany w ill contin ue to ex­ 1992 compe titi on. In the sa me ye ru' , Bruce Sou th A me rica. Cuddy lnte m atio nal e m­ pand into th e United States . The s tra tegy is became the firs t Ca nadi an appo in te d Cuddy ploys mo re than 4,000 people o n two con ti­ to sti ck w ith w hat they d o bes t, prov idi ng a to head th e U.S.- based Natio nal Tu rkey nents a nd has an es tim a ted conso lid <l ted hi g h-end q ual ity product and co nce nt ra ting Federation. revenu e in excess of $400 milli o n. o n custome r se nl ice. "If yo u tTy to do too . It see ms the Cuddy fa mil y is s till cha ng­ And Cuddy Inte rn ati o na l is 100-per-cent man y th ings, you lose yo ur foc us," he says. mg th e way peo ple think abo ut tu rkeys.

12

Gue/ph Alumnus

Entrepreneurship

Service

Success the second time around

had been Miner' s customers the first time around.

In 1992, they expanded to Ottawa and are now seei ng an­ nual grow th of 15 to 20 per cent.

It 's the kind of managea ble growth she hopes to maintain.

The bottom line may be the most obvious measure of success, but Miner says she is equally proud of her company 's serv ice record. She ha s never lost a client. And there is much evidence that the company's reputation is grow ing. Last year, Dunvegan won its first $100,000 contract and was asked to bid on a million-dollar project.

Like most firms in the 1990s , Dunvega n 's horizon is limited to two or three years. "But, we ' re not terri fied of the future," says Miner . "We 've been fo rtunate that most of the co mpanies we work for have continu ed to pros­ per. despite the eco nomic down­ turn."

Miner has no great ambition to expand into the global market and says he r company 's short­ term goals will focus on the im­ plementation of new technologies.

Anne Miner closed the doors on her first business in 1982 dur­ in g Alberta's dee p rece ss ion .

But when the economy took an­ other dive 10 years later, she barel y noticed. In 1992, her sec­ ond company was co ping with expansion that had just doubled its revenue ba<;e. Miner says she knew a lot more abo ut nmning a business the second time around .

"When I started my first busi­ nes s, I was 24 years old and a pretty typical entrepreneur. I had a talent in one specific area - market research - but didn't know much about the other as­ pects of business - the account­ ing, management of cash flow and management o f people."

These are the skills most entre­ preneurs learn on the job.

Photo courtesy of The Dunvegan Group Ltd. Anne Miner Miner started her Guelph de­ gree in consumer studies, but fin­ you are responsible for everything. So you ished it in psychology. In be­ tween, she made two entries into the job really don't get off the treadmill." market, gai ning experience in the marketing!

The Dunvegan Group Ltd. offers a full range of marketing and research consulting communications area.

In 1978, Miner headed west, along with services to a small client base of only 15 to thousands of other young Ontarions seeking 20 companies.

"We're almost an extension of their or­ their fortunes. She was too late ... or 10 years too early. Her first business venture ganizations," says Miner. "We want to feel a se nse of personal sati sfaction from the lasted only three years, but it sti II fared bet­ ter than many of its Alberta competitors. "At achievements of our clients. And the cost of In March, the Toronto Star ran a "s uc­ sale is much lower for an ongoing relation­ least I was able to choose when to close the cess" story about U of G engineering gradu­ ship than it would be if we had to sell 100 ate Paul Haynes, '87 and M.Sc. '91, who doors," she says.

She moved back to Toronto to find a job, different co mpanies one project each." launched a softw are-development company but five years later, Miner was ready to The "we" refers to her husband, Olev while he was still a student.

Wain, who became her business pal1ner in launch her second business. "Some people Haynes combined late-night creative ses­ are so determined to do things their own 1989. sions at the computer with expelience way that they need to own their own busi­ This strategy is one of the reasons for gained in co-op work terms to develop a Dunvegan's con tinuing success throu ghout nesses," she says. "The way I wanted to software product that speeds and s treamlines provide se rvice to my clients did not always the 1990 to 1992 recession . Diversity is an­ the billing process for utility companies. fit with the philosophy of other companies." other. Miner won't rely on anyone client for Newmarket Hydro will debut the system this Miner says being the boss gives her qual­ more than 20 per cent of revenues. And she summer, and other North American utilit ies maintains clients from three different busi­ ity control, but it has a down side. "Some are looking at it as a way to redu ce costs. employees have a fantasy that if they owned ness sec tors - agricultural products and Earlier, Haynes developed software for services, companies who sell business- to­ their own busi nesses, they would be the the Manitoba reg ion of the federal Depart­ bus iness and those who seJl consumer goods boss. But ... when you have your own ment of Indian Affairs that helped cut the costs of projects being considered by status business, you have more bosses than before. and services - t o balance the workload year round .

You have to report to various levels of Indian bands. His six-year-old company, gove mment, your bank manager, your In 1990, The Dunvegan Group moved its J.P. Haynes and Associates, is located in accountant, your c lients. You are also headquarters to Calgary. Business doubled Orangeville, Ont., employs 13 people and overnight by picking up many clients who required to report to your employees. And had revenues of $1.5 million last year.

Motivation

Education leads to experience

Guelph Aliunnus

13

Entrepreneurship Opportunity

Commitment

Take advantage of downsizing

Timing is right for health-care services

When IBM offered its employees sever­ ance packages in 1993, Jeanne Grier, HAFA '86 , decided it was an offer she Like many people in the health­ couldn't refu se. She'd always wanted to care profession , Wendy Philpott, start her own business. and the IBM deal CSS '83, sees bus iness ownership as gave her the money to do it. a means to an end. Her partnership Last October - after several weeks of in Ottawa's Body Mind Continuum resea rch and calls to other dealers provides a vehicle for the delivery of Grier bought a franchise for the U.S.­ massage therapy. But she says real based Decorating Den. She provides in­ job sati sfaction comes from helping home decorating consultation to clients in patients overcome pain. the Scarborough , Ont., area and ex.pects Philpott is a regi stered massage JealJlJe Crier to achieve sales of more than $100,000 in Photo by Mary Dickieson therapist whose patients are often re­ her first year. ferred by health professionals. Many Grier doesn't have any ex.perience in would make his travel packages stand out suffer pain and stress caused by whiplash,

small business - that's why she chose the from the rest.

chronic fatigue sy ndrome, modality prob­ franchi se route. The parent company pro­ Davis studied the marketing end of adven­ lems and learning disabilities. vides a ready-made business plan and mar­ ture travel and came up with an an swer for She also works with people fightin g addic­ keting strategies. "I wouldn't even know his own business - not tour operation, but tions and recovering from sexual or phy sical how to advertise if 1 didn't have the fran­ tour promotion. His wholesale company , abuse. Massage promotes relaxation, so the

chise," she says.

Adventure Spirit, represents several small

body can begin to heal itself, she says. For

In return, she pay s royalties to the parent operators. abu se victims, it teaches what good touch

company. Her advice to other would-be He promotes Western Canadian adven­

feel s like and allows them to regain owner­

franchise owners: "Ask a lot of questions tures in the United States - 80 per cent of

ship of their body.

and take your contract to a lawyer before his clients are Americans - Europe and the

The timing is right for this profess ion ,

you sign it. Make sure you know what rest of Canada. Clienl~ enjoy personalized says Philpott, who believes doctors and pa­

you're getting into." excursions and travel arrangements they

tients alike are recog ni zing the importance

Grier launched he r bus iness in the mids t can't get in a large tour group. Activities in­

of integ rating body and mind to achieve

of one of Ontario's worst winters on record, clude alpine skiing and sea kayaking­

good health. She sees many opportunities

but says she met a lot of potential customers both in the same day for hi gh-energy types

ahead for massage therapy and other

by hand-delivering flyers whil e everyone - sailing, rafting, canoeing, hiking , cycling non-inv asi ve forms of medical treatment.

was out shovelling snow. and horseback riding.

Davis says hi s favorite trip is a sea-kayak­

ing adventure in

Locatio/l Clayoquot Sound that

goes ashore in a native

village for a traditional

smoked salmon dinner.

"It' s a real eye-open­

ing experience for many

of our America n clients,"

he says.

It's definitely a tre nd. More and more It offers an up-close

travellers are turning away from those relax­ look at orca and gray

by-the-pool kind of holid ays and demanding whales, seals and por­

high-energy excursions that c hallenge both poi ses and an introduc­

body and mind. Adventure travel is the fast­ tion to native culture.

est-growing sector in the tourism industry, Davis opened

and Bob Davis's Vancouver business is Adventure Spirit in 1990

growing with it. and enjoyed a 200-per­

When Davis graduated from U of G in cent growth in business

1988, he headed west to find a job that in the second year. An­

would let him play for pay - skiing, sea nual sales last year were

kayaking, sailing and hiking . His first just under $1 million. His

thought was to open a tour operation, but three-year goal is to top

with 800 tour companies already operating $5 million in gross sa les.

in Western Canada, he wondered how he

Owning a business is a real adventure

Bob Davis (left) and a clielJt prepare for takeoff

Photo courtesy of Adventure Spirit

14

Guelph Alumnus

He has an ambitious list of future projects, from family comedy and road movies to television series, although "my dream project went by the wayside when John Candy died."

Almost all of Harvey' s work is shot in Alberta, which lets him stay close to home.

He runs his company, Illu­ sions Entertainme nt , out of the basement of his Calgary home. He a nd his wife, Kathy , have three children: Je ss ica, 9; Kiel, 6; and The camera rolls in the Alexandra, 2. silence as the actors move "My wife and I met in through their roles - a Ottawa just before she went to walk to the car, a surprised university in Guelph," he says. look, a punch. It's only 10 "When she left, I followed her. seconds worth of footage , I didn't eve n know where but it takes half an hour to Guelph was. I just knew it was get it right. down the 401 somewhere. " Activity is organized, but to the untrained eye, it's dif­ After they graduated in J 980 - Kathy 's degree is in ficult to know who' s doing wildlife biology - they what. Everyone is casually headed west. She worked as dressed, so it's hard to tell who 's in charge - until an environmental biologist and he enrolled in law school. you notice where the ques­ Neither could have predicted tion s are being directed. the future.

Where do we set up the Now, Harvey find s his work lights upstairs ? I need a car rewarding , but he doesn't have to get to the airport­ much time at home. When where are your keys ? he's shooting in Edmonton or The man who handles Bruce Harvey (Ieji) hams it up with Canadian actor Michael Ironside. southern Alberta, he "might as these queries is Bruce wei I be on the moon."

Harvey, the producer of And Kathy? "When she this movie, Sleepless. looks at how much money 1 Wearing jeans and a cle behind the movie, he oversees every­ make now, she wishes 1were still a lawyer," leather jacket , Harvey doesn't look like a thing. He se lects projects, arranges financ­ he jokes.

Hollywood producer. And he doesn ' t look ing, hires the crew and actors.

The other down side to working in the like someone who left a thriving career in a It's not all excitement. Tonight, for exam­ movies is the danger of alienating friends Calgary law fum for life in the movies or, ple, he and his second-unit crew will work who want to play extras and who get mad for that matter, like a computing science until6 a.m. behind an abandoned building in when he won't pull strings for them, he graduate from the Univers ity of Guelph. downtown Edmonton, as an icy wind howl s says.

And although he did find a small part But Harvey is in his element. His career through the high-rise canyons. for his older daughter in Samurai Cowhoy, path may be unorthodox, but that 's because Sleepless, a cop thriller starring Canadian she never had a chance to step in front of the he's always been willing to take a chance on actor Michael Ironside, is Harvey's third cameras. The day before shooting sta rted, finding happiness. film. After Killer Image, he did Samurai the bus she was to ride in hit a cow in south­ In 1990, he walked away from a Cowboy, which he describes as a "nice ern Alberta and was declared unsafe for pas­ $1 OQ,OOO-a-year salary as a lawyer when he family film" about a Japanese executive sengers . found that working with copyright law who becomes a cattle rancher. It should do "There was at least 10 minutes of hating wasn't as exciting as he had hoped. well in Japan, he says.

Dad after that," he recalls.

"I got dissatisfied with practising law," he So, with capricious weather and farm ani­ says. "I couldn't see myself work ing at a job mals to contend with, what is the up side of where every day was identical for the rest of "I couldn't see myself my life." being a producer? working at a job where "People are more interested in talking to So he quit the firm and joined forces with every day me at parties than they were when I was a Calgary director David Winning to raise lawyer. " capital for the movie Killer image. A was identical producer was born. for the rest Harvey's previous interest in movies had Story and photo by Roberta Fran chuk of my life. " gone no further than a part-time job as head usher in a theatre. Now, as the financial mus­

Individuality

Speed.

Frame.

Quiet, everybody.

Action!

Guelph Alumnus

/5

Entrepreneurship

south-shore publications and tourist guides, and she's planning a public showing on Labor Day weekend. It will probably be held in the fire hall.

Global outlook

As American as...

Peter Perry with his 1991 world masler' s lrophy.

Discipline

Golden Rule works in business, too Peter Perry, CSS '74, has a philosophy that guides his business and his personal life: "Make sure everyone you meet is better off afterwards than before."

It sounds like a good motto for someone whose business is financial planning, but Perry says money is one of the smaller re­ wards of taking a holistic approach to ltfe and business.

His personal success story began in Sault Ste. Marie, Ont., where he grew up in a fam· ily with strong religious beliefs and a father who real ized that not every 12-year-old boy is meant to play hockey - even if he does live in Northern Ontario.

Judo followed hockey, and Perry eamed a black belt before he was 18. At university, he tried competitive powerlifting and went on to capture nine first-place awards in Ontario and Canadian championships be­ tween 1972 and 1984.

Perry was North American powerlifting champ in 1979 and consistently ranked fIfth or sixth in the world from 1978 to 1981. At the 1984 Ontario championships, he became the first Canadian to deadlift more than 700 pounds. .

But as impressive as those physIcal feats are, they tell only half the story. In 1978, .

Perry was named Rookie of the Year U1 hIS first year with Equitable Life Insurance and has been a million-dollar sales producer every year since. How does he do it? By

16

Pholo courlesy of Peter Perry

meeting lots of people and always putting the customer first.

In 1980, Perry opened his own company, offering life insurance and financial plan­ ning in association with Avitar Financial Centres Inc. in London, Ont. He also oper­ ates a real estate business and gives motiva­ tional seminars in stress management. He spends a lot of time on the ski slopes with his two children and works out at the gym three days a week. He now holds both Canadian and world titles in drug-free mas­ ter's (over 40 years of age) powerlifting.

Family life, sport, business. Perry says they all benefit from a balanced lifestyle.

Friendliness

Entrepreneurship is a lifestyle choice Retirement is the chief occupation in Green Bay, N .S., where fierce winter storms keep residents close to home - unless there's a card party or a potluck supper down at the local fire hall. But EmmaLee Hopkins, Mac '51 D, says the sleepy village comes alive during the summer when tour­ ists fill her ocean-view cottages to capacity.

The Chatham, Ont., native has been living on the rugged south shore of Nova Scotia since 1975 and wouldn't consider mOV1l1g.

Snowbound in winter, housekeeping cot­ tages demand a hectic pace during the sum­ mer, but they support a lifestyle that suits Hopkins and enables her to pursue her pas­ sion for photography.

Her photos have appeared in several

It's unlikely the Chudleigh clan will ever pay formal homage to the 1990 fire that wiped out their makeshift apple-pIe bakery in the bam. But perhaps they should. If It weren't for that disaster, it's equally un­ likely the Chudleighs would ever have re­ grouped in a modem commercial kitchen and begun shipping pies from Milton, Ont., to - good grief - the United States. "I guess you chase the business you're capable of handling," offers patriarch Tom Chudleigh (OAC '63).

The Chudleighs, who operate something of an apple-and-country theme park at the family's 29-hectare orchard, have just sent their first big shipment - about 5,000 pIes - to U.S. restaurant suppliers. It is not cheap fare. Chudleigh pies, filled with only sliced apples, retail for $7.95 in southern On­ tario twice the cost of standard pies of the jam~y goo variety. But the Chudleighs, helped by a recent slide in the CanadIan dollar, reckon they can slice themselves a sweetly ironic piece of the upscale U.S. market.

Their ambitions were once more modest.

A third-generation apple falmer, Tom ChudJeigh bought his property in 1955 and made it a pick-your-own operation 12 years later. Wife Carol started selling homemade pies in 1972 and eventually shifted piemak­ ing to bigger quarters in the bam. When that burned, though, the pace of change suddenly quickened. The Chudleighs leased a nearby factory, set up a modern kitchen and moved heavily into institutional and restaurant sales, now 75 per cent of their business.

And they tried retailing, with mixed re­ sults. A west-end Toronto store flopped, but a downtown outlet now flourishes. Even so, the Chudleighs' Milton plant is stiJl running at only one-quarter of its 4,000-pie-a-day capacity. Enter son Scott, 29, who takes care of the pick-your-own end of the busll1ess.

His end-of-season idleness didn't sit well with brothers Michael, who runs the Toronto store and Dean, OAC '86, who han­ dles pie production, so Scott decided to make the United States hIS wInter mISSIon. His reason: "There's a whole lot more peo­ ple and they like apple pie down there .."

Story by Kennelh Kidd, reprinted wllh permission of The Globe and Mail Report on Business Magazine

Guelph Alumnus

Entrepreneurship

Innovation

Carving a niche in the global market Fe b. 26, T oronto. Canadian s boarding Cabanna Airlines Flight 9003 to Ha va na were unaware that fello w passe nger Martin Bosch was carrying a suitcase filled with the ammunitio n he would need to attempt a dar­ ing coup in the Communist capital.

Soa p.

Armed with bars of bath soap, Bosch me t with Cuban officials to propose a joint venture that will improve the efficiency of Cuba's state-o wned soap co mpan y while providing jobs at hi s soa p-manufacturing plant in Elora, Ont. This is niche marke ting at its best - a small Canadian compa ny compe ting in th e global marketplace.

The Guelph Soap Compan y has been shipping soap to Cuba for more than a year via intemational trading houses, which s prang up d uring the di smantling of Communism 's big brother, the U.S .S.R. Its manu fac turing industries crippled by the withdrawal of tec hni ca l knowled ge and spare parts, Cuba has been fo rced to import even basic commodities like soap for its domestic market, says Bosch .

He would like to by­ pass the trading hou ses to provide the island wi th a more reliable supply of hou se hold soap at a lower cost. If Cuban officials accept the plan, He'll be spe nd­ ing more time on Flig ht 9003. If it doe sn 't, he' ll use the experience he's a lread y gained to move o n to the nex t project.

That's entrepreneurship.

This kind of creative thinkin g is not new to Bosc h. A chemist by profession, he left U of G in 197 I with a master's degree, went into education and taught organic chemistry at Fanshawe College in London, Ont. , before tacklin g private enterprise .

He wa nted to concentrate on research Marlin Bosch a nd product develop­ ment, so he bought a

Guelph Alumnus

small chemica l company in London in 1979 and, four yea rs later, a Gu elph compan y that contained o ne of th e las t o pen-vat soap -boil­ ing faciliti es in Canad a.

The amalgamated Tricorp Chemical Speci alties moved from red to black ink in Bosc h's first mo nth on the job. And within an I 8-month deadline imposed by the City of Guelph, he c leaned up the co mpany' s effluent discharge into th e municipal sewage system. Soap is traditi o nally made by boil­ ing animal fat with lye or caustic soda.

Bosc h found that the traditional fo rmula used more lye than was needed . Correcting the recipe reduced the effluen t problem.

Tricorp moved ahead manufacturin g soa p, industrial cleaning products and co n­ c rete additives for th e construction trade.

Bosch proved hi s marketing savvy was equal to hi s chemical expertise when he: landed a contract to make no-name soa p for Loblaws. This was followed by a deal with Safeway, Que bec's Metro chain and several smaller re tai lers.

The move was almo st a ste p back in his­ tory for Bosc h 's 100-yea r-old stone facto ry, which was still using wooden-stave boiling vats and a 65-year-o ld soap dryer. Private­ label processing was one way he co uld com­ pete with the hig hly automated bi g guns in

soap manufacturing. It changed th e manufac­ turing mix at Tricorp, and to re fl ect this change, Bosch brought the company full cir­ cle to its original name, The Guelph Soap Company.

Bosch loves nostalgia - he has an ex ten­ sive collection of antique soap-mak in g equipment, washin g mac hines and soa p sam­ ples - but he recogn izes the need for a com­ pany to be progressi ve. Whe n the company moved to Elo ra, he eliminated the boiling operation. Guelph Soap no w buys pure soa p nuggets, but blends fra g rance, color and other in gredients on site.

Bosch the chemist has developed a num­ ber of s pec ialty soa ps, including bars made with ginseng, sea kelp, creamy clay , olive o il , coal tar and other natural ingredient s.

Most are sold without wrappers in health an d bulk food stores, spec ialty shops and th e company's ow n retail outlet.

Althou g h sea kelp and g inseng "add to the flav or of what I do ," says Bosch, private­ label soaps and hotel bars make up the bulk of his business. Ho tel bars were his answer to the last recession. With th e profit margin shrinking, he needed to increase volume to keep manufac turing lines o pen and employ­ ees working.

Today, the company s upplies the CP hotel chain in Canad a and ships four million small bars a year to the MGM Hotel in Las Vegas, th e world's larg­ est hotel. Bosch has al so opened new doors in Mexican hotels and ho pes to do the same in Cuban households.

Such rapid change is rou­ tine in manu fac turing, where up to 20 per ce nt of a compan y ' s c ustomer base is incon ~a ntfiux,he say s .

Photo by Vern McGrath

Bosc h has ridden out two boom-and-bust periods since 1979, but he sees a dif­ fe rent o rder emerging from thi s recession. There's a ne w mentality, gea red to long-term planning and business, which he be lieves will be the sa lvation of the Can adi,m manufacturing in­ du stry. Free trade is also pu shing in the direc tion of long-term plan nin g and slow growth curves, he says.

Right now, massive Iayoffs and job losses per­ s ist because of a surplu s of e mpl oyees . But in the lo ng run , Bosch thinks busi ness and labor will benefit from a more stable eco nomic e nvironmen t.

17

Creativity

Relax. It's good for business What do yo u do when your bus iness is only three months old and you do n ' t ha ve enough money to pay the rent ?

When Mamie Ne ve was faced with that proble m, she stood like a mountain­ in a Kripalu yoga posture that makes the body relax and evokes a feelin g of strength and co nfidence. Then she ran a sale - 11 yoga lesso ns for the price of 10 - and so ld e nough new memberships to keep the door open.

That was almost a year ago, and her yoga class memberships have more than doubled since then, but Neve never gets complacent about the financial picture: She knows the struggle isn't over and IS constantly working to build a bigger cli­ e nt base for her Guelph business, Performance Unlimited.

She 's optimistic about the future. Maybe it's th e peace of mind she gets from her own yoga routines, or maybe it's the reward she feels eve ry time a new person comes into a class and leaves breathing a little easier.

Neve discovered yoga in the late 1980s when she wa s a psychotherapist. She'd been working with HIV-positive patients for five years and was near th e point of physical. burnout. She earned certification as a KrI­ palu yoga teache r and then teamed up with Kellie H a ines, a ven triloquist and enter­ tainer who was working with young offend­ ers and th e developmentally handicapped.

Both are g rad uates of Guelph's drama pro­ oram ·- Neve in 1977, Haines in 1992. '" They say the IS-year d ifference in their ages ha s been an asse t, allowing many new ideas to surface . Together they crea ted yoga works hops for perfolmers. The breathing and posture tec hniques of Kripa lu yoga are excellent tools for developing the kind of mind/body co ntrol that an actor needs on stage, says Neve. She will expa nd the busi­ ness this summer by offering drama wo rk­ shops outs ide Guelph.

Meanwhile, Neve, the self-e mpl oyed yoga instructor, has beco me an em plo ye r, hiring two o ther part-time instru ctors. One thin g she' s learned in th e pas t year is that she doesn 't I ike running a business - deal­ ing wi th bankers, nego ti ating the rent, collec tin g the bills . "1 love teac hing and helping people. I love the creati ve freedom th at J have, but I sometimes feel isolated .

It's a ll sitting on me:." Fortunately, Neve knows ju st how to handle that kind of stress.

18

Mamie Nev; (left) and Kellie Haines demonslrole YURa's Ihree-poim iJrea/h.

. .

Pholo by Mary D,ckieson

Flexibility

She married the taxman Revenue Canada may conjure up ni g ht­ mares for many small businesses, but no t for Elizabeth (Webster) Warwick, Mac '60, of Comwall, P.E.1. She married th e taxman.

Of course, Elizabeth and Stan Warwick had no idea what career path either would follo w when they met as students at U o f G , but they returned to hi s native P.E.1. He eventually signed on with Revenue Canada, affording her the opportunity to wo rk pal1 time while raising their family.

Eli zabet h Warwick has worked with the food-service prog rams at all to P.E.I. hospi­ tals and was inspect in g nutriti on programs at nursing homes in 198 1 when her so n sho wed her a new computer program he' d picked up at university . With the advent of personal computers, she saw an opportunIty to give P.E.1. dietitians the tool they needed to offer nutrient analysis of ho spital menus and individual diets.

Warwick now consults with P.E.I.'s hos­ pital and health-service commission, but has so ld her computer program to health-care professionals and agencies across the coun­ try . With the trend towards government cut­ backs and changes in the health-care field, she sees more and more dietitians and other health-care professionals working as pIivate

consultants. And she thinks that's good . It keeps th em in touch with the real-world needs of th e people they serve, she says.

Research

Going retail with veterinary medicine Every OYC g rad uate in pri vate practice is an expe rt o n running a small business, but not many veterinarians have: gone into retail­ ing. Jeffrey ChernofT, OYC ' 84, is o ne who has - with a chain of aq uari um and pet store o perat ions in Mo ntreal.

The first Aqua-Tropicale was an aquar­ ium franchi se from a parent company in Ontario, but C he rnoff and his partner soon broke away to expand into a full line of pets . The exception is puppies a nd kittens .

He says it 's too difficult in a retail setup to prov ide adequate housin g for th em.

Aq ua-Tropicale now has th ree locations in Mo ntrea l and plans to expand outside the city to open two more stores thi s year. The new location s will rein state one of th e com­ pan y's origin al id eas - a veterinary clinic and groo min g selvice within th e pet store.

Aqua-Tropicale stores are g iants in the market, nearly twi ce the physical s ize of most pet stores. Tropical fish are still a spe­ cialty, chosen because of their popularity and because Chemoff's market research showed the aqu arium aspect was o ne of the most neglected areas of the pet indu stry .

Guelph Alumnus

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Entrepreneurship

municipal day-care centres in Willowdale.

Their weekend excursions also put them in the right place for tapping into the lucrative real estate market of the 1970s.

They eventually established DGJ Investments - named for their children, Daiva, Gavin and Jordan - and say it has proven to be their most lucrative business.

Later attempts at publishing and produc­ Ginty and Lorie Jocius are entrepreneurs ing bottled water have returned more in ex­ who know enough to answer the door when opportunity knocks. Now president and vice­ perience than profit, says Ginty.

With the benefit of hindsight, he admits a president of a marketing communications firm, they built their business nest egg in the tinge of regret that he d idn 't jump head first into the constl1Jction industry back in 1970.

1970s from a pile of old sticks. Logs, If he's missed anything, it's the exhilaration actually - hewed by southern Ontario's of going full tilt into a high-risk venture, he early settlers to build their first homes. says. Instead, he took a more conservative In 1971, the couple bought one of those early log homes - dismantled and piled in a approach to business, relying on his communications experience and his contacts heap - from a Mennonite farmer who in the agricultural industry to try consulting wanted to get rid of it to clean up his farm. instead of constl1Jction.

They were newlyweds, inspired by plans to Ginty Jocius and Associates was rebuild the house as their first home. But established in 1978, in the basement of their they didn't have a lot or the money to buy Eden Mills home. They e xpanded the firm's one - only a big pile of pine logs. So they sold the house a few months later and made marketing and advertising components in 1983, and business since then has grown ten­ an unexpected profit that was bigger than fold. Much of this success can be credited to Ginty 's annual salary.

Opportunity was knocking. Over the next their partnership - he's the big-picture man; she's the organizational whiz - and to seven years, the couple bought 35 aban­ a company strategy that stresses teamwork doned log houses from Ontario farmers, and networking. "We" may well be the most­ dismantled them on weekends and moved used word at Ginty Jocius and Associates. many to the Muskoka Lakes region, where Both Ginty and Laurie are strong support­ they were rebuilt as cottages. By this time, ers of the University and its alumni associathey were both work ing full time­ building the skills they would need in future ventures - but on those hard-hat weekends, they made al­ most four times their combined sala­ ries.

It's hard to say when entre­ preneurship begins. Ginty learned from his father, a Lithuanian immi­ grant who farms near Rodney , Ont. When he enrolled at OAC, Ginty rented a neighbor's apple orchard to earn his tuition. And in his fOUith year, he talked the Ontario Institute of Agrologi sts into backing a promo­ tional film about the college. He graduated in 1970, worked for CBC's Radio Noon farm broadcast and then the communications branch of the Ontario Ministry of Agriculture and Food. He left OMAF in 1974 to become executive assistant to Ontario agriculture min­ ister William Stewart and stayed on to assist hi s successor, Bill Newman.

Lorie graduated with a FACS de­ gree in early childhood education in 1972, began a teaching career at Mohawk College and later helped to establish one of Ontario's first

Teamwork

Don't be afraid to answer the door

Doug Wagner, Ginty and Lorie Jocius and Len Kahn.

Guelph Alumnus

tion, and have made it a point to seek out other Guelph graduates to fill positions in the company. Fellow Aggies Jane Robinson, '85, Len Kahn, '85, M.Sc. '90, and Doug Wagner, '74A, are involved in several of the newest Jocius ventures. Last year, Kahn helped launch a subsidiary called Strategic Database Marketing Inc. , which provides an accessible customer database to help clients develop more targeted market­ ing strategies and improve sales results.

Wagner is co-ordinating the Outdoor Farm Show, a new agriculture showcase that will open this September on a 300-acre site near Burford, Ont. The annual show is a new marketing tool , designed by Ginty's team, to serve the needs of farmers and the companies that sell to them.

Both projects are in response to the changing fortunes and needs of the agricul­ tural industry , says Ginty. Companies forced to cut back expenses have to develop targeted marketing strategies that can im­ prove sales. So Ginty Jocius and Associates will help them do that.

There are many uncertainties in today's marketplace , says Ginty. Successful entre­ preneurs mu st be able to handle those uncer­ tainties. "They must have a desire for personal freedom that is stronger than their need for a sense of security," he says. "We live in a society where you must be flexible or get swept away."

Photo by Vern McGrath

19

What a way to

by Mary Dickieson

W

hen you call Balmoral Feathers and Flies and the answering machine says: "Gone fi shing, " you know bu siness is booming.

You'll hear a voi ce with a recognizable Scotti s h burr. It be­ longs to Ian James, an expert in the art o f fly-tying , a skilled fly-casting instructor and guide, and a man who's leamed how to turn a lifestyle into a life's work .

James has been fly-fi shing since he wa5 six. He gre w up near Scotland 's River Clyde and lea rned the sport's traditional skills from local fishermen who first taught him to respect the river and its inhabitants.

He reme mbers we l.1 the value in an early lesson on how to gurdle (or tickle) for trout. It takes a patient boy to sneak up be­ hind a rainbow trout swimmin g upstream and catch it in hi s

Ian James

20

bare hands. Such pati ence has taught James to the river moves, where the fi sh will be hidin g <> n(:Yh,{"\UJ the customer happy.

One of the most important skills in ess and ang ling is finding the right location . He says t thing he learned on you can't find the fish, the banks of the Ri ve r Clyde w you can ' t catch them."

He tells new anglers e a coffee before donning their ip atch it, the river will tell you where the waders. "If you sit fish are. " And he them to keep a fi shing diary. Experie ce may be the oe :;Y~~ aCltet, but a notebook ha5 a better memor .

James ' s is the source o f infonnation for a how-to b ok and fly-fishing to be publis hed by Key Porter oronto . The diary also contains anecdotes for a s ' ­ about the funn y things that happen when you han cArnp(,np a fly rod .

One of hi s T oronto clie nts picked James up to go fishing in stretch limo. While being chauffe ured to the lake, he showed the exec how to a5Semble th e fl y rod and gave him a cas ting lesson.

Limousine rides are pretty rare in James ' s bu siness ad ven­ tures , but executives are not. Fly-fis hing has become th e sport of the 1990s, fed by the current back -to-nature trend and the romantic images of fly-fi shing promoted by sporting goods companies and movi es like Robert Redfo rd 's A River Runs Through II .

The Red Green types are mov ing downstream to make way fo r bu siness and profess ional people who are trading in their golf clubs for a rod and reel. Some are attracted to the s port because it 's trendy and some because it 's less costly than other s ports . You can buy everything you need fo r less than $1 25.

James ' s guiding service is in big demand by Toronto firms who take their visiting custome rs out for an afternoon of fly ­ .. fis hing. And a growing number of his cI ients are pro fessional women who want to enj oy nature without battling the country club scene.

Because mos t women are good li ste ners, he says, they pick up the sport quickly ... even those who don't want to wade right in.

He remembers one macho male clie nt who brought his g irlfri end along . Afte r a couple of hours , she got tired of sitting on the shore watc hing he r boyfriend ignore the instructions . So, wearing high heels and "dressed to the nines ," she got James to carry her to a rock in the middle of the stream . One cast, on e fish. "The fi sh gods were smiling, " he says. And the woman head ed bac k to the city.

Unlike th e socialite, James and most new-wave ang lers enjoy an afternoon of chuck and chance. Chuck the fly on to the water, let it drift down stream and chance that a fish will take it.

It doesn't much matter whether anything bites or which fl y yo u use.

But on other days with other c li ents , James 's knowled ge is really put to the test. No fi s h, no pay. It's a pretty good guaran ­ tee from a fishing guide .

Photo by Shelley N ewman

Guefp ll A lum lJ us

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1

run a business!

The only registered fly-casting instructor in Ontario, James earned accreditation in 1991 from the Scotti sh Casting Associa­ tion. He' s frequ e ntly called on to answer technical qu estion s about the sport. CBC' s Mornings ide bills him as the prog ram ' s regular fly-fi shing expert.

Despite his love of Scotland's famous fly-fishing waters, James says th e fish in Ontario are just as clever. No matter where you are in the world, if you want to catch a lot of fi sh, go for trout, he says. But if you want a challenge, t .ng carp in nearby Guelph Lake. Even harder to ge a fly rod are the bowfin found in Honey Harbour.

James has been fishin g the lake and streams of southern On­ tario since he came here in 19 to study agriculture at OAC. A lover of many sports, he g ack into competitive swimming at Guelph and missed the 84 Olympic trials by 1/ i00th ofa sec­ ond on three con sec lve occasion s. Last September, James swam the backs e 23 kilometres across Lake Erie to raise money for m cular dystrophy research .

After duating in 1982, he tried farming and a few other -.......--U'Hn<Ts, but eve ntually his talents in fly-tying and casting over­ took his other jobs. A part-time business grew by word of mouth until 1987, when he officially launched Balmoral Feath­ ers and Flies.

Fly-fishing is a sport, but fly-tying is a blend of art and sci­ ence, with traditions and patte rns dating back to the 1800s.

James took up fly-tying as a boy when his dog Spot chased a brace of pheasants into the middle of the kitchen. After he cleaned up all those feathers , a neighbor taught him how to tie them on a fish ing hook .

Now, he sells about 12,000 flie s a year and is often asked to duplicate the subtle textures and exotic colors of historical pat­ tern s. Authenticity requires exacting stand ards in technique as well as materials imported from around the world. His reproduc­ tions are true to the original pattern , although he refu ses to use

fur or feathers from endangered wildlife. Some of the Atlantic salmon flies, the pinnacle of fly-tying, take many hours to com­ plete. Mounted and framed, they sell for more than $100.

Sometimes his imagin ation takes over, leading to the creation of an original James pattern . His Midnight Star, for example, is the only fly that uses Chinese king fisher feath ers in both the tai I and wings. Its most distinguishing feature is the use of Lady Amherst pheasant feathers on the top wing, with black and dark lue hackles (rooster feathers) unde rneath . He designed it while fis 'ng one morning at dawn on a hazy riverbank .

Bo traditional and original patterns have become popular art pie es among collectors and fishing enthusiasts. James's works e now showing up on the walls of many corporate of­ fices. In 1990, he received an Ontario Arts Council award for creativi , no small feat for someone who ' s color blind.

The fl es James actually carries to the stream are a different story . e says fish can't tell the difference between a Lady Am­ herst peasant crest feather and one you pullout of a feather dustet. "It ' s people who care about texture and color."

B that doesn't mean his $2 .50 streamer flies are any less crea ive. "The whole world is a source of material for tying fl ie ," he says. is book includes stories about anglers who use human hair an pocket fluff. And there ' s an autobiographical account of sto ping to pick up a deer that had been killed on the highway .

It as too big for the back seat, so he had to strap it into the seat elt on the passen ger sid e in the front. "Alii could think about as having a lifetime supply of deer-hair bass bugs." A similar eri ence with a raccoon didn ' t work out as well ; the anim al stop laying possum in downtown Toronto.

A natura l storyt James is a great ambassador for his sport. At a recent semina onsored by the U ofG Fishing Club, he won over "eight-ye r-old kids , middle-aged moms and retired gentlemen who came t hear a few fish tales and find out how th y, too, can get in on the fun of fly-fishin g "

On a sunny day in early May . .

There aren't many places any better to be than standing in a stili-iCY stream in Ontario's Bruce Peninsula, says James. Take along afly rod, some white zonkers and afew winkies - sizes two andfour - to catch rainbow and brown trout.

According to James, cold water makes fish hover near the bottom. Trout won't waste energy swimming the cold current er:cept to f eed, so y ou '1/ want your fly to sink qUickly and bounce in front ofthe fish's nose.

James would use a double-papered number-six floating line, with a six-pound, eight-foot leader and a white zonker tied on the hook. The zonker has been adaptedfr om an original pattern used by the Maori natives ofNew Zealand­ wool for the body because il 'S heavy and a strip ofrabbit filr lied on top. In a fast current, rabbit fur will mat together, but in still water near the river bed, the hair will fluff out and wave gently, just the thing to attract the attention ofa rainbow trout. If trout are f eeding at the top, use a smaller fly, he says.

The truth is, "fish are opportunists, " says James. "They 'II take any fly that looks like dinner . .. or 0rIf! that's become too much ofan aggravation. "

Guelph Alumnus

21

U of G applauds entrepreneurial thinking

As governments continue to cut fund­ ing to postsecondary education, colleges and universities are being encouraged to find other sources of revenue. Fund rais­ ing is a bigger priority, long-term capital investments are a must, and joint ven­ tures with the private sector are ap­ plauded.

Entrepreneurial initiatives are getting a thumbs up - not just in the administra­ tive office block, but also in classrooms.

Faculty and students see a growing need to prepare graduates for a world with shrinking employment opportunities, where success depends on being able to compete in the global marketplace.

In this section, we look at some of the ways U of G people are meeting these challenges.

alumni will be sought over this period.

The final report of the commission is expected by November. Recommenda­ tions will be implemented through appro­ priate Senate and Board of Governors channels.

Alumni can stay tuned to the strategic­ planning process in GRIFF, U of G's ver­ sion of a Gopher information service, and can contribute to the process via fax, mail or on-line: Fax: SPC c/o Bev Kay, 519-824-5730 Mail: Strategic-Planning Commission University of Guelph Guelph, Ontario NIG 2WI E-mail: spc@uoguelph.ca NetNews: UOG.STRATEGIC­ PLANNING-COMMISSION

Canada - a way to tie campuses to­ gether, put students in touch with each other and give student writers a national audience .

Led by David Shackleton and Stacey Tenenbaum, the group is recognized as a charitable organization - the National Association for the Promotion of Stu­ dent Journalism. They ' ve already re­ cruited 13 universities from Alberta to Newfoundland and an office fuJI of would-be journalists at Guelph, but still need computer equipment, start-up money and advertisers before the first is­ sue can go to press.

Industry links provide experience

BCS - Business owners who think they can't afford professional consulting U of G seeks bold new ideas Guelph students in the National Media fees can get a break while giving a break Club say that getting rent-free office Strategic planning should result in a to economics and business students at space on campus was the first step to­ blueprint for the future development of the U of G Business Consulting Service. wards their goal to establish a national the University, says land resource sci­ BCS was established in 1988 under a ence professor Bev Kay, who is chair of university student newspaper. provincial program designed to provide Guelph's Strategic-Planning Commis­ They visualize a monthly publication work experience for university students sion. reprinting the best articles from the more and offer a low-cost alternative to the than 80 university and college papers in "We want bold new ideas for innova­ business community. When government tions in teaching, research, service, funds were cut last year, BCS student services and administrative moved into the world of free enter­ support for these activities," says prise, offering services in data col­ Kay. "These ideas are sought from lection and business consulting. alumni, faculty, students or staff."

Since then, revenues have in­ Eight task forces completed re­ creased by 35 per cent; the com­ ports in April that. assessed the eco­ pany billed more than $100,000 in nomic, technological , social, consulting fees in the last fiscal demographic and political forces year. that affect U of G. One task force Eighty per cent of BCS clients was concerned with the values are off campus, and half of those within the University and the insti­ c. ,ntracts are with large companies tution'S climate and culture. Others operating in the agricultural field. studied Guelph's internal strengths "Our ni che is agricultural mar­ and weaknesses in human re­ ket research," says manager John sources, physical plant, administra­ Vieira, "and our competitive ad­ tive and academic support, vantage is our connection to the academic programs and research, University of Guelph." and student services.

GCORI - A group of en­ Consultation with the University trepreneurial faculty and students community began with open meet­ have launched a new research com­ ings in March and will continue pany on campus that is helping throughout the process. A draft re­ other Canadian businesses become port from the commission is ex­ more competitive. The Guelph pected in June, with an opportunity Centre for Occupational Research for extensive consultation through Inc. provides practical experience Guelph students are ready to publish a national student October. Kay says input from for graduate students in industrial

Overnowing with enthusiasm

newspaper.

22

Photo by Mary Dickieson

Guelph Alumnus

CAMPUS organizational psychology, while offer­ ing clients a research consulting serv­ ice that would be hard to duplicate in the private sector.

In the midst of major economic ad­ justments, Canadian organizations are finding that every competitive edge has to be explored. Worker and man­ agement relation s, an essential element in the study of industrial organiza­ tional psychology, are no exception, says Prof. Steven Cron shaw , GCORI' s acting executive director. "We want the centre to be a transfer agent of id eas and information between re­ searchers and business," he says.

GCOR! services are available to small bu siness owners and both public­ and private-sector organizations.

Enterprise grows in rural communities The University' s Office ofInde­ pendent Study offers two video-based courses specifically des igned to bene­ fit small bu siness owners in rural areas.

A management course offers a step­ by-step guide to starting a new busi­ ness, including essentials like writing a business plan, borrowing money and protecting the business from lawsuits.

A second course in marketing covers the entire process of how to get a prod­ uct or service into the hands of con­ sumers. Thi s includes market analysis, setting prices , promotion and advertis­ ing.

The videos are intended for people who plan to run their bu siness in a IU­ ral setting, but the planning skills and marketing information are applicable to any small business operation. Any­ one completing both courses will earn a certificate in small enterprise. For in­ formation about these and other ind e­ pendent study courses, call 519-767 -5050.

Endowing the future U ofG's Heritage Fund is a positive step towards ensuring the quality of education for future generations. The endowment fund - now at $14 million - is administered by an indepe ndent board of tlU stees and is designed to give the University a se­ cure source of fundin g, independent of government.

The three-year-old fund will con­ tinue to grow through bequ es ts and

Guelph Alumnus

TAX TIPS

I

by Don Stephenson University Affairs and Development

Federal budget Many people IUshed out and locked in their capital gains tax free by selling and buying back securities before the Feb. 22 federal budget. As expec ted, the bud ge t sounded the death knell for the $100,000 lifetime capital-gain s ex­ emption, but there are ways it can still be claimed. The unknown quantity in the budget was "when" the exemption would be eliminated.

The $ 100,000 exemption is no longer available for gains made afte r budget day Feb. 22, 1994 , but individual s can claim all or a portion of capital gains made up to that date until the end of 1994. The government retained the $500,000 capital-gains exemption for small bu sinesses and farmers, although a revie w of this program is planned.

One proposal suggests eliminating it as well, so some advisers are urging people to use it before it, too, is taken away .

Crystallizing capital gains To claim capital gains accrued before FeblUary 1994, you must file an elec­ tion form by April 30,1995, with a 1994 personal tax return. If an election is not filed, any gains made on a sale af­ ter budget day will be fully taxed.

Detail s of the election files are not yet available.

Several factors should be con sidered before crystallizing capital gains: • All assets accrued before budget day are currently eligible for exemption, including the portion of real es tate gains that remain with changes from the 1992 budget. That budget elimi­ nated the capital-gains exemption for real estate other than principal res idence. Real estate gains after February 1992 will not be subject to tax until the property is sold , but gains before that date can be claimed using this year's budget procedure .

• By filing an e lection , you will be deemed to have sold the property for whateve r amount you designate. You

can choose any amount between the original cost and the fair market va lue as of budget day . Reme mber, however, that any gain from a future sale is reduced because the election increases the cost of the asset.

• Special rules will be implemented to allow partnerships and personal trusts to recognize capital gains accrued to budget day.

• Because the capital gains is included in net income and the exemption is deducted in computing taxable in­ come, it could result in a loss of child-tax benefits and the GST credit.

It may also result in old-age sec urity benefits being clawed back.

• Capital gains may trigger alternative minimum tax. This could be avoided or redu ced by claiming a reserve and reporting the gain over a few years .

• In transferring real property, it may be important to ensure the recipient is regi stered for GST, so the tax won ' t be charged on non-residential rea l property.

• Individuals who have claimed capital losses or allowable business inves t­ ment losses since 1984 will have their capital-gains exemption restricted .

The above tax information was pre­ pared with the help of Grant Robinson, CSS '73. For a complimen­ tary 1994 first-quarter news letter deal­ in g with tax issues , write to him at Robinson & Company, 512-2 Wool­ wich St., Guelph, Ont. NIH 3X7.

Free information University Affairs and Development publishes a financial-plaTU1ing newslet­ ter called Partners. It aims to benefit readers financiall y through articles, services and materials that are avaitable on request. If you'd lik e to receive Partners, write to Don Stephenson c/o Alumni House, University of Guelph, Guelph, Onto NIG 2Wl, or call 519-824-4120, Ext. 6498 .

23

CAMPUS designated real es tate deve lopments, while returning a percentage of invest­ ment profit to the University. The fund has already contributed $1.25 million in inv estment income to capital projects.

Real estate investments The University' s Real Estate Division has contributed $7.5 million in start-up capital to the Heritage Fund, as well as annua l proceeds from property invest­ ments and leasehold arrangements. One example is University property leased as the site of Guelph's Stone Road Mall .

Other rea l estate deve lopments will even­ tually generate revenue from: • the Village by the Arboretum; • property at the comer of Stone and Ed­ inburgh roads that will be developed as a shopping centre; • donated properties such as a small is­ land near Parry Sound and a 980-acre estate near Cambridge; and • land in Puslinch Township des ignated for gravel extraction.

Inco me from real estate operations and bequests, gifts and endowments will con­ t.inue to boost the fund, gaining in value each year and benefi ting the University in perpetuity.

Working with industry University/indu stry partnerships are enhancing Guelph's research programs and vice versa. Som e of the world's most s uccessful companies sponsor re­ searc h at Guelph - General Motors, IBM, DowElanco, ICI , Pioneer Hi-Bred, Kodak, Cyanamid, Nestle and Consum­ ers Gas. In 1992-93, private-sector s up­ port was the third largest area of researc h funding at U of G, amounting to 12.5 per cent of the total.

Food technology Launched in November 1993, the Guelph Food Technology Centre (GFfC) is a partnership of industry, la­ bor, government and the university sec­ tor. Its purpose is to connect indu stry needs to univ ers ity research and ed uca­ tion.

GFTC will occupy new facilities in Guelph's food science and nutrition complex, built with $ 15 million from the Ontario government 's Sector Partnership Fund, $21.6 million from the food indus­ try and $6 million in matching research

24

funding from existing government pro­ grams.

The centre 's research agenda is indus­ try-drive n. Its laboratories and pil ot plant will especially benefit small and me­ dium- size food companies that might not be able to afford on-site faciliti es for product deve lopment. U of G researchers who work on contract for the centre will rub shoulders and share ideas with sc ien­ tists from around the world .

Benefits to the University includ e state-of-the-art facilities, more opp0l1uni­ ti es for research funding and co-op stu­ dent placements, and student ex posure to indu stry that will increase their employ ­ ability after graduation.

Research Park Guelph 's 30-acre Research Park has take n advantage of the business world' s emphasis on location by offering prime office and laboratory spaces and build­ ing lots to companies that recog nize the value of being located on U of G 's door­ step.

The park is adjacent to the University and across Stone Road from the new headquarters of the Ontario Mini stry of Agriculture , Food and Rural Affa irs. It is home to four land tenants and 10 compa­ nies that have rent ed space in the 40 ,000­ square-foo t Research Park Centre building. Opened in the summer of 199 1, the centre reached max imum occ upancy last October. A $2-rnillion additi on will be completed thi s fall.

The expansion is a real estate develop­ ment project of the Heritage Fund, but the real benefits will be seen throu ghout Guelph's research co mmunity. The clus­ tering of agri-food companies, govern­ ment agencies and organizations encourages collaboration and joint ven­ tures with U of G scientists and students.

Profitable research U of G and a group of OAC alumni are to become partners in a venture that will be responsible for commercializing Univers ity research developments.

A proposal now before the Board of Governors will create a resea rch-deve lop­ ment corporation to operate at arm ' s length from the Univ ersity. Its manage­ ment board will be made up of acco m­ plished business people - most of them alumni - whose expertise will drive the commerc ia] ization process. Developed from an idea proposed by the OAC

Alumni Found ation, thi s venture will help ens ure the future of Guelph's re­ search infrastructure. Profits funnelled back into a U of G research trust will be used on campus to support future re­ search progra ms. The proposal offers long-term financial security that will pro­ tect Guelph's position as one of Can­ ada's most research-intensive univ ersities and contribute to its role in co llaborative resea rch ventures.

Research chairs The leadership role taken by Board of Governors in es tablishin g an industrial­ interaction strategy for th e University has resulted in 11 industry-sponsored re­ search chairs in fields as diverse as ani­ mal biotechnology , dairy microbiology, plant biotechnology, land stewardship, food packaging, animal welfare and agri­ food policy.

Patent success Over the years, U of G researchers have received 28 patents, with nearly 40 more pending. Fourteen inventions have been licensed. Among the discov eries: • a vaccine to combat shipping fev er in cattle ; • an enzyme useful in bone marrow transplants; • immuno-d eficient mi ce that shed light on a host of diseases ; • a laser to detect the three main green ­ house gases; • soil-mo nitorin g equipment for a unique insight into tocal conditions; • a diagnostic test for an incurable s heep and goat disease; • canola that is tolerant of a particularly damaging beetle; • a process to produce fermented dairy products; • the Equine Aeromask for horses s uf­ fering from an asthma-like condition; • a method to determine potatoes best suited for chipping; and • a way to cut research time through the use of artificial seeds.

The development of more than 100 new crop varieties and technol og ies by resea rchers in the Department of Crop Science has generated more than $1.1 million in royalties and revenues. This income is channelled back into the de­ partment to support new research. Crop varieties include bill'ley, white beans, pinto beans, canola, oats and a lfalfa.

Guelph Alumllus

YOU COULD SPEND HALF YOUR RETIREMENT LOOKING FOR THE PERFECT BLEND OF COUNTRY LIVING AND CITY CONVENIENCE

OR YOU COULD SPEND TWO MINUTES AND FIND IT RIGHT HERE It only takes a few minutes to di scover a home you ' ll love for the rest of your life ­ in a new adult lifesty le community absolutely unrivaled in Ontario!

• Beautifully landscaped grounds with security gatehouse entrance and tree-lined boulevard • An exciting choice of all-brick , maintenance-free detached bungalows and single storey town homes with convenience features especially designed for those 55 and better • A vibrant Village Centre with pri vate club, recreation facilitie s and a friendly inviting atmosphere • All just steps from the University of Guelph 's Arboretum and minutes from the shops and restaurants of downtown.

It's all here at The Village by the Arboretum. The perfect blend of city and country . .. because you deserve the best of both worlds.

BUY NOW & SAVE! Ask about our"Phase One" incentives Detached Bungalows from $159,900 to $1 99,900 Single Storey To wnhomes from $147,900 to $168,300 On leased land. Pri ces include $5 ,000 Recre ation Centre Contr ibutio n.

Prices and specifi cations are subject to c hange witho ut notice. E.&O.E.

For more infonnation call Judy Phil! ips or EI izabeth McK ee at

(519) 767-5001

1-800-298-2331 Or vi sit the Sales Office at 36 Stone Road , West in Guelph .

Ex it east on Stone Rd. from I-I wy 6 North Hours: 9 a.m .-5 p.m . daily. 1-5 p.m. on weeke nd s or by appointment

.

.

".

•

'.

j

'.

·· AlumniWeekend Schedule ofEvents

From June 17 to 19, 1994, alumni will reclaim th e sunny spots on Johnston Green, the Arboretum trails and the cozy pub corners that are such a part of life at the University of Guelph. Plan now to meet your classmates at Alumni Weekend.

June 17

JUtle19

o Guided walking tours of campu s

o o

o Welcome ba rbec ue o OAC Past Preside nts' Dinner o Class reunion receptions'" o Observ atory tours

o o

Alumni Hou se tours Church service UGAA annual meeting Farewell brun ch Alumnus of Honour presentation Gord Nixon Leadership Award presentation Guelph garde n tour Spon sored by Macdonald Stewart Art Centre

o o o

June /8

o Tours of Alumni Hou se o Alumni assoc iation annual meetings

CSS HAFA Mac-Facs OAC OVC Arboretum nature walk OSlo-pitch tournament Alumni picni c Class reunion lunches* Showcase displays by U of G departments Horse-drawn wagon tour Golden Anniversary Dinner*' Class reunion receptions/dinners*' Observ atory tours

o o

o o o o

o o

*'A lumni identified as a memher of a special anniversary class will receive an individual invitation to attend the function. Other events are open to all University of Guelph alumni. For a detailed schedule, registration and accommodation, call Sue Lawrenson at Alumni House, 519-824-4120, Ext. 6963, orfax 51 9-822-2670.

IlIu slralion by Robin Baird Lewis, Ans ' 73, MA '78

-

- --

_

_

~

_ _ _ _ _ _ _ _ _ _ _ _ _ ___..i

iCALENDAR i

May 18 - Toronto pre-test night for the Alumni Career-Development Workshop . See page 35 .

May 19 - Guelph pre-test night for the Alumni Career-Development Workshop . See page 35.

May 25 - Alumni-in -Action annual meeting and luncheon at the Arboretum. U of G president Mordechai Rozanski will be guest speaker. Call 519-824-4120, Ext. 6963, for more information .

May 27 and 28 - Guelph Collegiate Vocational Institute will host a staff and student reunion to celebrate its 140th anniversary. For more infor­ mation on the "Gathering of the Gaels '94," write the GCVI Alumni Association, 155 Paisley SI , Guelph, Ont. N1 H 2P3 , or call 519-824-7462 .

June 10 to 12 - Alumni Career-Development Workshop. See page 35 for details or call 529-824-4120, Ext. 3956.

June 17 to 19 -Alumni Weekend .

OAC '79 and FACS '79 classes will hold a joint 15-year reunion during Alumni Week­ end with a Friday night wine-and-cheese party and a Saturday night dinner and dance.

Class members , check your mail for a regis­ tration form or call Alumni House, 519-824­ 4120, Ext. 6963, for details.

June 18 - The Class of OAC '33 will hold a reunion luncheon at the College Inn in Guelph .

This will be their 62nd annual meal together since 1932. For ticket information , call Gord Wright at 705-435-4242.

June 19 to 23 - U of G faculty have played a key role in organizing the first international symposium on ecosystem health and medi­ cine. To be held in Ottawa, the symposium will attract professionals working in ecosystem sci­ ence and management, medical, health and veterinary sciences, environmental ethics, law and policy and ecological economics. For infor­ mation, contact the U of G Office of Continuing Education , 519-767-5000, fax 519-767-0758.

June 20 to 22 - The annual Guelph Confer­ ence and Training Institute on Sexuality deals with the theme "Understanding Sexual Diver­ sity." It offers workshop sessions on a broad range of topics, in-depth pre- and post-confer­ ence sessions and an intensive sex-therapy training institute June 13 to 17. For information , call the Office of Continuing Education , 519-767-5000, fax 519-767-1114 .

June 28, July 6,11,17 and 15 - Parents of prospective U of G students will come to cam­ pus on one of these days for the START Par­ ents' Program. The event is designed to give parents a perspective on university life in the 1990s. By talking to faculty, staff and students, they will learn about the academic and personal support systems available at Guelph. For infor­ mation , call 519-824-4120, Ext. 6657.

April 21 to 23, 1995 - Guelph graduates lucky enough to have worked at Chateau Lake Louise are being invited back to the Alberta Chateau for an employee reunion . For more information , call public relations director Mona Leduc at 403-522-3618.

Guelph Alumnus

Think again about UGAA

If you've never thought of the Univer­ sity of Guelph A lumni Association as be­ ing entrepreneurial, think again.

The UGAA is primarily a service or­ ganization, fostering relationships among alumni, students and U ofG. But it's also a self-supporting association, re­ ceiving no membership fees, donations or operating grants hom the University.

The reality is that UGAA revenues­ generated through entrepreneurial ventures - are given generously to fund special University projects.

The association's highest revenue stream flows hom a life insurance pro­ gram offered by the North American Life Insurance Company (see back cover). Almost $100,000 has been raised to date.

The second-largest venture is the Bank of Montreal MasterCard program, which has generated $37,500 in revenue since its inception in 1989. More than 2,800 alumni, faculty , staff and students use UGAA MasterCards. They pay a $12 annual fee , and a percentage of each purchase is returned to the UGAA. What does the association do with the money? Each year, it gives $3,500 to the U of G Library and contributes to alumni activities such as Homecoming, ski days, opera nights, Alumni Week­ end, student send-off gatherings, alumni chapter events and the Florida picnic.

UGAA dollars also benefit students through programs like the new-student barbecue held each September, exam survival kits and many one-time projects such as last year's support of the U ofG student debating union.

If you've never thought of the UGAA as being entrepreneurial, think again.

And if you'd like to know more, call alumni officer Sarah Nadalin at 519-824-4120, Ext. 6533 .

Chapter news Alberta - Paul and Anne Valentine, OAC '67 and CBS '69, organized a get­ together for 19 Edmonton alumni in November. They met with U of G admis­ sions counsellor Mary Haggarty, Arts '90, for an update on campus changes and events.

Haggarty also visited a group of20 alumni in Calgary. The event was

organized by Janet Hutchinson, CBS

'79.

Florida - Despite tornado warnings,

170 people turned out for the annual

Florida picnic March 2 at the Port Char­

lotte Yacht Club. Organizers for the

event were Retis and Bill Hasenpflug,

OAC '39; Helen and George Jackson ,

OAC '49; Eleanor and AI Wall, OAC

'48; Yvonne and Alex Henry, OAC

' 51; Trent Brent, OAC '48 , and Anne,

Mac '55, and Ross Bronson, OAC '54.

The Bronsons will chair next year's

event, scheduled for March 8, 1995.

The shadow knows Because of the initiative of second-year HAFA student Andrea Pavai, 14 alumni found themselves being followed at work. They were participants in a job­ shadowing program giving HAFA stu­ dents an on-the-job look at the industry they're headed for. The school hopes to extend the program this fall. Interested alumni can call alumni officer Laurie Malleau at 519-824-4120, Ext. 2102.

Homecoming 1994 Celebrate the Gryphon Spirit yesterday, today and tomorrow at Homecoming Sept. 22 to 25. New events this year in­ clude a country & western concert, pan­ cake cook-off, country fair midway , sausage & beer garden, dunking tub, creepy crawlies and inner-tube water polo. Want to know more? Call 519-824-4120, Ext. 2102.

Fair days More than 400 hopeful young scientists from across Canada will converge on the University for the 1994 Canada­ Wide Science Fair May 15 to 22. The annual fair tests the creativity and discipl ine of the contestants and, for some, will be the beginning of a lifelong career in science. Astronaut Roberta Bondar, OAC ' 68, is a famous example.

Patron of this year 's fair, she partici­ pated in a 1963 Canada-wide fair as a Grade 10 student from Sault Ste. Marie.

Her project on tent caterpillars resulted in a summer job with the city's Forest Institute Laboratory. The rest is history.

27

I

.·Mat<=hing.·gift ·c,ompa~Jes .", ., · 3M.Canada]ric~fPorated · .

Alcan AluillinumLiillited Anicrica~ H9mc Products CorjJ: .

AlllOccfCanada PctrcilimmCo.Ltd. ' Arthur Andersen &(:0..•.. · Bank' or Mvntreal BASE Corporation . '. .'

Campbell SOlip <::ompallyLtd. Canadian O(:cidental Petr()IClml Ltd, .

Cchul.e~e Cariailllincorporalcd .' .

Che\rt01iCanada R()sollrces Ltd . .: .. Chrysler Canada Ltd, .

DmvCheOlical Canada.Inc . .

DowChcrili<:al U.S.A . ...

Ei mcQ Pnx'~ss EquipmenL .

· fakonbridge Liilliled · f'ibCrglas Cariadalnc.

Ford 'Molor Co: 01' Canad",L'ld: ' Genenil E.'iccrric C.a oadalric. . · Glaxo C;\i1iida Inc. IBM Cill1ilda Ltd. · . ICI Can;Jda Inc... ' Im:oLilllltetl ·rtf CorpQrat ion · Joh.n son & Higgins Ltd. '

Kod~k t~nada IncorpOrated

Kraft Gerleral Foods Canail;J

· TheJol;ll LaballFoundation ManulifcFinaneial . . .. .

Marsh&McLennanCo. Inc.

~kGi'awcHHi Rycrso~Limiied .

Moisort Conwanie-, b()[i~lionsFo~lIldalion MOAsanw Cariadalnt. : . ....MOlorolaCanadl\ C'~;lited . The Muli[~IGrOup .­ Nabisco Brand~ Lirilll.ed · NarionaJBaJikoft,m~da'

U of G Annual Fund Marking a quarter-century of alumni giving Every year since 1969, the Alma Mater Fund has been the in­ tenned iary between alumni generosity and the financial needs of the U ni versity .

The AMF has used alumni gifts to plant trees in a seedling Ar­ boretum, build a stadium from the turfgrass up, support research in animal care, renovate War Memorial Hall and increase schol­ arships. Wherever the need is greatest, the AMF is there to help .

Alumni started the AMF to encourage annual gifts to the Uni­ versity . And in its early days, alumni were the sole supporters.

But good ideas spread, and annual giving has also become a tra­ dition for many people who work on campus, for students and their parents and for those in the broader community who s upport the University 's educational goa ls .

From $70,816 in 1969 to a record $1.6 million last year, the annual fund continues to grow.

In 1993, there was a much-needed increase in undesignated fund s. This mo ney helps the AMF answer requests to fund special campus projects. Obviou sly, the deeper the pool of resources , the more effectiv e a lumni support can be.

In our 25th year, I want to highlight and say thank you to the many alumni representatives who have served on the AMF Advisory Council, helping the AMF to grow and increase its support of University projects. Volunteers, in co-operation with University staff, continue to "make it happen."

As time goes on, the University needs our ongoing support more than ever. The annual AMF drive provides an opportunity for all alumni to create a living endowment. In 1994 , help us mark a quarter-century milestone in the traditio n of annual giving.

The Noril1lda FOllndalio~

· NOrthern TefecomLimitec( .. NOVA CQrp;;iationoJ Alberul •.. .PeaiMarwick '{,horne · Pfjzer.Canada ln~ . . ..

Pfizer HospiwtProouc[s Ltd. · Pioncer.Hi-BredUrriitCd .

·

Lorraine Ho lding, Mac '71 Chair, AMF Advisory Council

Poly~arRubberCoipNillion

i>i~n& Whitney Canad,ilnc. , Pi-oeor Limited Prllder&Giimbie Inc. Pr.ildelitiai Insurance Company of . America " .. . Quno Cbrptlfat)On . · RalstonPlirin,lCallada 1ne. , Rio Algpm LirAllc.d · ..

Rohm amI' Haas Canada'fnc. ~' Roihmans; lIenson & Hedg(!s Inc: · Schering-Plou~ FoundatiOn

SIUlOCQlnc: . '

.,'

Synl.ex Inc.'

.. TIle Toronto Star .

Transam~ricanLifeT;~S\lranceCompliny, . Cailad.1 ·

.

TmnsCilllada pipeLines

· Upjohn Company, AniiillliHealt h

Division .' .

. Upj(;h~ C omp:any<if Canada Ltd:

Wiuner-t.all1ben Canada Inc.

Wyeth Llmitcd-OUplicate

Xerox Canada Ltd. ·

. 28

The University of Guelph Society

For a quarter of a century, the AMF has sl:lpported these University priorities:

This umbrella organization recognizes all donations to the University. Individual donors are recog nized through these gift categories: $50,000 +

Guelph Circle Governor's Council $20,000 to $49,999

Chancellor's Circle $5,000 to $19,999

President's Council $1,000 to $4,999

Dean's Circle $500 to $999

Century Club $100 to $499

Member under $100.

For more infonnation, caU the Dev elopment Office at 519-824-4120, Ext. 3605.

Guelph AiunlllllS

,

Report

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.--___________-=-=----____

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- t o'

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$1.6 million in 1993

" I

.

Total Giving 1993 $5,262,301 $2,272.581

$ 1,632.65 1 $ 1,357 ,U~9

Alumni 路Portion $925:343 ." ,

. $2:$7.950 An.nual

Major GirLS

Bequesb & Planned G ifLS

Fu nd

Th e AMF has just completed the second year ofa three-year commitment to War Memorial Hall rel1ovations.

Annual Fund $1,632,651

Annual Fund Participation by College Constituency

Associations/ Al umni

Fo undrlliOnS

Corpor(l[i onsl Ve t CliniCS

$64 8.570

$226.472

>299,3 18

Pa rents &

Fm;nds.

S331,647

Campu s

51 26,644

Arts CBS CPES CSS Mac -FACS OAC OYC Other To tals

%

No. of Alumni

Part.

6,005 7,397 2,74 3 9,400 8.731 16,362 4, 167 96 54,90 1

9.2 12,0 9.0 7.7 1 1.2 [3,9 16 ,8 18.8 11 ,7

Total giving $ 28,254

49,853 15,840 43,3 15 85 ,965 306 ,25 1 112,912 6,l8~

$ 648,570

Glielph Aillmillls ..

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Arts Susan Buckingham, '87, teac hes high school art and Englis h in Grav enhurst, Ont. Michael Calzonetti, '87, is an addictions counse llor at Homewood Health Centre in Guelph .

Julie Collins, '92, is a supply teacher with the Niagara South board and teaches evening courses in psychology at Niagara College in Welland, Ont. She wrote to congratulate her friend Lisa Celli, ' 92 , for the teaching abil­ ity that landed Celli a full-time job with the WeJ!and County Separate School Board.

Julie Gray, '92, received a B .Ed. last year from the University of Windsor and is now teaching music and a cla~s of Grade 4 and 5 students at Romney Central Public School in Kent County , Ont. Andrew Houston and Wendy Philpott, both '89, are living in Canterbury, England, where he is studying drama at the University of Kent under a Commonwealth Scholar­ ship. Both are graduates of Guelph' s drama program and earned master 's degrees at the University of Alberta. On completion of his PhD, Andrew hopes to teach at the univer­ sity level. The couple and their infant son, Oliver, will be in Britain until mid-1996.

Jennifer La Chapelle, '81 and MA ' 83, of Everett, Ont., is CEO of Clearview Public Library and is celebrating the arrival of baby Madelaine Donnelly.

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Mark Merryweather, '79, and his wife, Mari Iyn Turner, celebrated the birth of their second child, Erin Rachel Rosemary Tumer Merryweather, Dec. 12, 1993. They live in Mississa uga, Om. Maureen (Abraham) Sim, '79, and her hus­ band, Blair, CBS '79, live in Brampton, Ont., with their three sons: Derek, 8; Craig, 5 ; and Roben, J. Blair is a biologist with Ontario Hydro.

Glenn Yarwood, '76 , is in his third year of teaching special education at Chino Hi gh School in Chino, Calif. He is also working on a master ' s degree in education and plans to relocate to San Diego.

CBS

Maureen Best, '84, of Ottawa , was recently named to head a newly created office in Ag­ riculture and Agri-Food Canada. As chief of laboratory safety in the animal and plant health directorate , she is responsible for safety in a network of labs from British Columbia to P.E.1. Best fomlerly worked in Health and Welfare Canada' s Lab Centre for Disease Control, where she was head of biosafety services for seven years, and at the National Research Council. She has pre­ sented papers at a number of scientific con­ ference s, including those held by the American Biological Safety Association, the European Consortium for Advanceme nt in Meat Technology and the Pan-American Health Assoc iation. She has also published

papers in several scientific journals dealing with infection control. Best recently com­ pleted an M.Sc. in microbiology at the Uni­ versi ty of Ott.awa.

Suzanne Brett, '9 1 and M.Sc. '94, and Don Welsh, PhD '93, were married during the Christmas holidays. Wel sh is a postdoctoral fellow at the J.B. Pierce Foundation at Yale University in New Haven, Conn.

Susan Chancey, '92, writes to tell us she has moved to Vancouver Island and is work­ ing as an assi stant curator at the district museum in Nana imo.

Paul Cohen, '83, ha s turned his interests and talents from botany to poetry. He pub­ lishes a magazine called Poelry of Ihe People in Gainesville, Fla., and invites submiss ions.

Send your poetry to Cohen at P.O. Box 13077 , Gainesvill.e , Fla. 32604.

Derin (Aylin) Denham, '87, would Iike her Guelph friends to know about her recent mar­ riage to John Denham, an indu strial designer working for Procter and Gamble. They are living in England , where Derin is a consul­ tant in technical and health-care recruitment.

She says she appreciates the Gu elph Alumnus as a way of keeping in touch with friends, especia Ily because she has lived abroad for more than five years.

Anna Maria (Tuchscherer) Gajda, M.Sc. '90, is a public-consultation assistant for Gwaii Haanas National Park Reserve in British Columbia's Queen Charlone Island~ .

John Howden, '86 , Jives in Whitby, Ont., and teaches high school math and science for

Farmers were preferred immigrants When Erika Gaertner, OAC '44, first laid eyes on this Ontario farmstead in 1939, it was "like a bewitched castle, overgrown with vines amidst a tangle of lilac bushes, raspberries, old apple trees and many , many weeds."

But her immigrant parents saw it as a new home and a new business opportunity, more promising than the life they'd left behind in war­ tom Czechoslovakia."At that time, farmers were preferred immi­ grants in the eyes of the Canadian government," says Gaertner.

30

"We were told that all farms in Canada were for sale. The price would be higher if the owners were not interested in selling."

The Gaertners joined other farmers as the mainstay of Canada's self-employed workforce, eventually rai si ng broiler chickens on their Hamilton-area farm. Today, the number of farmers in Ontario is shrinking, but the industry they spawned is employing 400,000 people in the provincial workforce.

Guelph Alumnus

GRAD NEWS the Northumber land/Claring ton school

board. And he is the proud fathe r of a future

Gue lph alumnus, Kaitl yn Elizabeth Noelle,

bom Dec. 15,1993.

Cindy Johnson, ' 84, is a biologist with the New Brunswick De partment of Natural Reso urces and Energy. She leads th e alloca­ tion and utili zation sectio n of the fi sh and wildlife branch. Last Se ptember, she married a forestry graduate of the Univ ers ity of New Brunsw ick and plans to remain in the Fredericton area.

Brett Kelly, '84, recentl.y moved to Pelee

Is land, Ont., to become clerk/treasurer for

the Township of Pelee.

Terry, CBS '89, and Jill King, CSS ' 88, left Ontalio in March, emig rating to Queens land , Au strali a.

Shelly Korobanik, '8 5, joined the Ontario Provin cial Poli ce in 1990 and is now stationed in Ign ace , Ont. Gary Leadbetter, '78 , and his wife , Heather, urge U of G fliends to " make those dreams rea lity." Th e co uple ju st returned to Calgary, Alta., after spending 2 1/2 years sailing their boat Tachyon and backpac king.

One of the highl ights of thei r trip w as a back­ packing expedition in Ecuador and the Galapagos. New careers now await them at Touchstone Real Estate Ltd. in Calgary .

Robert McLean, '78 , hi s wife, Martha, and their so ns, Malcolm and Alis tair, are lea m­ ing to s peak 'T exan." The family moved to San Marcos lat e last year when Mclean ac­ cepted a pos itio n as a ss istant professo r of mi­ crobiology at Southwest Texas State University. He was formerly at Queen 's Uni vers ity in King ston, Ont. Cheri Recchia , ' 87, completed a PhD in bio­ log ical oceanography in FebrualY, earned jointly from the Massachu setts In stitute of Tec hnology and Wood s Hole O cea nog raphic Institution. S he is now working in Toronto for the World Wildlife Fund, Canada, as ma nager of marine protected areas .

Marian (Boras) Stevens, MLA '82, calls herse If a PTA mom w ho loves to read U ofG alumni news. She's looking afte rchil­ dre n Ryan and Alyson while her hu sband, Glen, HK '93 and M .Sc . '95, completes hi s medical training. H e earned a PhD at the University of North Texa~ and is now trai n­ ing for a specialty in neurology at the Clevel and Clinic Foundation in Ohio.

Julia Vousden, '88, is o ne of tho se people who stand s on g uard for other Canadians.

S he 's a prog ram officer for the plant-protec­ tion department of Agriculture and Agri ­ Food Canada. Thi s is the age ncy respon sible for monitoring the impoI1 and export of plant s a nd plant products. Previously, s he was a program officer in the Toronto distric t office for a yea r and a plant-health inspector Guelph Alumnus

at Lester B. Pearson Intern ational Airport for three years. Inspec tion se lvices he l p prevent th e introduction and spread of economically sig nifIcant plant pests and disea ses, says Vousden. "} love my job and credit U ofG for the education, kn owled ge and life skill s I use every da y in thi s position ."

CPES

Christine (.Joselin) Forber, PhD '88, is a product- safe ty chemis t with IC I Autocolor in Toronto . She came to Guelph w ith an under­ graduate degree from the University of Wate rloo and we nt on to work for IC I Forest Produ c ts in M iss issaug a. In 1992, s he trans ­ ferred to ICI Autocolor, where she is respon­ s ibl e for compliance with environmental leg islation . She and her hu sband , Andre w , have two c hildren , Co lin and Tho mas .

Mark Lautens, '81 , is an associ­ ate professor of chemistry at the University of T o ronto. He was recentl y awarded the prest igious Steac ie Award by th e Natural Sci ences and Engineering Re search Co uncil Mark Lou/ens in recognition of his work in the field of synthetic o rganic che mistry. He has deve loped processes enabling re searchers to create new compounds otherwise impossibl e to build.

Lauten s and his wife, Julia, liv e in Toronto with their in fa nt dau g hter , Margo t.

Campbell McInnes, '86, has been o n the mov e s ince earning hi s c hem is try degree at Gue lph. He completed grad uate studies in Edinburgh, Scotland, and was married to a Scottish las s in 1992.

They moved back to Ca nada, where he completed postdoctora l studies a t the University of Alberta, and are now in New York State, whe re he is a re search scientis t with a biopharmace utical com pany in Haw­ thorne . Projects include the developme nt of me thods for the oral de livery of pep tides and prote ins.

Anne Patkau, ' 81, is a writer/ed itor in Toronto and recentl y completed projects with the CBC and TXN. She specializes in technical writing and editing trainin g manu­ als, but also enj oys philosophical essays.

Beatrice Williams, M .Sc. '90, is a research sc ientis t a t the Univ ersity of Onawa Hea rt Institute. She comple ted a PhD last May a t O xford University.

CSS

Karen (Elliott) Armstrong, '88 and MA '90 , is the smoking-prevention program co-ordinator for th e Wellington-Dufferin­ G uelph Hea lth Unit. She brin gs jo b experi­ e nce gained at the University of Auckland in New Zealand, where she completed a post­ graduate diploma in public hea lth on a Rotary Club Foundation sc holarship.

Karen Blain, '89, g raduated las t year with a master 's deg ree in public admini stration from Carle to n Univ ers ity and is now a re­ search office r with the women's burea u of the Depa rtment of Human Resources, Deve lopment Canada, in Ottawa.

Steve Elson, MA '77 , recently moved from the Niagara a rea to Be ll ev ille , Ont., where he is executive director of the Has tin gs and Prince Edward Counties Dist rict Health Council.

John Faragher, '85, liv es in Midhmd , Ont., with his wife, Maureen , a nd two-yea r-old daughter, Whitney. He is a secondary schoo l teac her and bas ketb a ll coach w ho remem­ bers warming the be nc h as a G ryphon and the cel ebration with friend s at the Keg.

David Klassen, '9 0, of G ue lph recent ly com­ ple ted a volunteer work ter m with the Me nnonite Ce ntral Committee in Ni ge ria .

One of the ex periences he' ll re member most was the construction of water tank s at a Christian c hurch in Maiduguri, which had area Mu slims ready to take up arms.

The ta nks we re odd-looking - shaped like lops ided mushrooms - but were de­ signed to catch rainw ater from the church roof so that church mem be rs could plant fruit and shade tree s. Neighboring Muslim s hea rd rumors that th e Christians were build­ ing vault s to hold weapons. These stories were take n so serio usly tha t a group of Mu s lims ar rived , anned and ready for an at­ tack. Wh e n the truth was learned, howeve r, Mu s lim and Christian leaders met a nd vowed to maintain peace within the village.

Jacqueline Muir-Broaddus, '84 a nd MA '86, is a facu Ity me mber in the psychology de partme nt at Southwestern University in Austin , T ex as. She and he r hu sband , Kirk, had their first c hild , Payton, las t Jul y. They welcome call s from Guelph friends.

Bonnie Re)' nolds, '79 , writes from Midland , Ont., in th e hope of renewing "old but not forgotten friendships." She says "every issue of the Gue lph Alumnus brings back many mem ories of m y yea rs spe nt the re. Ma ny friend s hips were formed at the Univ ersi ty of Guelph and continue to this day." Reynolds is a children' s librarian at the Mid la nd Public Library and is active on area histori­ ca l committees and genea logica l societies.

31

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GRAD NEWS Frank Restorick, '92, gained early job expe­ rience in the insurance business, but is now a financial adviser at Regal Capital Planners in Guelph. He specializes in retirement and es­ tate planning.

Evan Siddal, '87, went from management economics at Guelph to law at Osgoode Hall in Toronto. He is now vice-president of in­ vestment banking services at Bums Fry Ltd. Stephen Sindle, '91, is enjoying a new home in Cambridge, Ont., which he and his wife, Jennifer, share with Hermie the ham­ ster and a dog named Bear.

Matthias Vuira-Kama, MA '89, studied public administration and public policy at U of G and is now a career-development officer at the Papua New Guinea University of Technology.

Peter Wei, '84, is putting his degree in man­ agement economics to good use in his native Malaysia - he's an executive with the gov­ ernment 's financial sector in Kuala Lumpur.

Wei writes that he would like to visit Guelph again someday. "I am sure that many good things have taken place at the University since my graduation 10 years ago."

Janet Wright, MA '79, was re­ cently named dean and vice-president for academic af­ fairs at Augustan a University Col­ lege in Camrose, Alta. The first woman to hold the chief academic post at Augustana, W . h Wright has been chair of social sci Janel rig I ences for almost five years. Originally from Picton, Ont., she taught at the universities of Winnipeg and Manitoba before joining the faculty at Augustana in 1986. She completed a PhD in soc ial psychology at the University of Manitoba in 1987. She has chaired Augus­ tana's academic affairs committee and the president's committee on gender issues, was secretary of the student affairs committee, and helped develop Augustana's mission statement, its curriculum and a capital cam­

paign for a new library. Wright's research has included the study of dreams, the rela­ tionship of psychology and law, the effects of hormones on behavior, peopl.e's response in difficult situations and the effects of shift work on job performance. She is about to publish her first book , Psychology of Sex and Gender.

FACS

Jeffrey Boland, HAFA '88, recentl y com­ ple ted a postgraduate degree in touri sm man­ agement at the University of the West Indies in the Bahamas and is working on contract with the Turk and Caicos Islands Tourist Board in the British West Indies. Previously, he worked in Toronto with Price Waterhouse and Leisure Manage ment Properties, in the hotel and tourism consulting divisions.

Stephen Burchert, HAFA '79, whose career in hotel management was profiled in the last issue of the Guelph Alumnus, has taken another s tep forward. He left his posi­ tion as general manager of the retirement fa­ cility Somerset House in Victoria, B.C., to work for Miller Mobility/B.C. Medequip.

Laura Colpitts, HAFA '89, and Duncan Alexander, OAC '89, are living in Belfast, Northern Ireland, with their infant daughter, Emily. Belfast residents are not "dodging bombs and bullets like the media would have you believe," says Colpitts, and they plan to stay "for some time." She moved to Ire land from Whistler, B.C., to work for Coca-Cola Ltd. in Ulster and married Alexander two years ago at Belfast City Hall.

Ann (Browne) Conrad, '89, is a dietitian working in the area of dietetics computeriza­ tion at Chedoke-McMaster hospital s in Hamilton, Ont. She lives in Millgrove, Ont., with her husband, Dan, and their son, Andrew . Conrad would like to get in touch with classmate Dale Graham, whose current address is also unknown to the University . If you know Graham, send her mail ing address to the Department of Alumni Affairs.

Kathleen Ellis-Christie, '8\, teaches family studies at the W.c. Eaket Secondary School in Blind River, Ont. She is married to Vince

and they have two children: Sarah, 2; and Dustin, I .

Jim Fraser, HAFA '78, teaches commercial food service in an innovative secondary school program in Parry Sound, Ont., that marries business and education. The board of education and Beaver Foods are involved in a joint venture to reduce program costs and train food~service workers.

Amanda (Beamish) Langlois, HAFA '89, has finally settled down in Australi a after several years of globetrotting. She worked and travelled extensively in Australia, Asia and the South Pacific, enjoyed a "ski bum's life" in British Columbia for a few months, travelled in the United States, Mexico and Europe, and worked for Novotel in London, England. Now, she and her new husband, Peter, are living in Sydney. Langlois would like to hear from U of G friend s, especially other 1989 HAFA grads.

Albertina Lau, '89 , and Roman Wong, CPES '87, were married last October and returned to Guelph for a campus visit during their honeymoon. "University life always gives us sweet memories," says Lau. At home in Hong Kong, she works for a Chris­ tian broadcasting organization and he is a senior analyst programmer.

Carey (Bowlby) Mollenhauer, ' 83, has been teaching elementary school with the Peel Board of Education for four years, but is now on leave to stay home with her six­ month-old son and three-year-old daughter.

Tina Olsen, '93 , is working for AVID Technology, a computer company in London, England. She says hello to "all my old Guelph buddies and thank you to Prof.

Anne Wilcock, who helped me get here."

Carol Paulic, '89, is a clinical dietiti an at Scarborough General Hospital. She and her hu sband, Tony, have a two-year-old daughter, Natasha Marie.

Andrea (McLeod) Pringle, '85, took the plunge into small business last August when she opened her own desktop-publishing company in Mississa uga, Ont. DTP by AJP is one of 1.5 million home-based busi nesses in Canada.

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GRAD NEWS By-the-Brook Bed and Breakfast. They cater to skiers, hikers, bird-watchers, cyclists and other travellers visiting the Canadian Rockies and nearby Banff National Park.

Donna (Shulhan) Scher, '74, earned a PhD in psychology at the University of Toronto in 1993 and is now in private practice in rehabilitation psychology in Toronto and Newmarket.

Tom Carrothers, '68 and M.Sc. '70, re­ cently started a new position as manager of regulatory and technical affairs at Recochem Inc., a Toronto-based chemical specialties manufacturer with worldwide activities.

Ivan Stephen, ' 89, of Beamsville, Ont., is expanding his work in public relations. He recently became editor of the Ontario Wine Society's newsletter.

Lisa Tarrison-Schramp, ' 90, completed a master's degree in library science at the University of Toronto last April and is now working in the medical library at Smithkline Beec ham Pharma in Oakville, Ont. She was married in September to Christian Schramp.

They live in Hamilton.

Stephen and Christie (Johnston) Tyler, both HAFA '89, have just celebrated the first birthday of their son, Charles Tyler, born April 16, 1993. They live in Cambridge, Ont.

OAC Amarinder Singh Bawa, M.Sc. ' 80, PhD ' 83, moved from a faculty position at Punjab Agricultural University in India last fall to GUI1l Nanak Dev University in AmIitsar, where he is a professor of applied chemistry (food technology).

Donald Brown, '66, is marketing manager for Hollimex Products Ltd. in Canmore, Alta., and a partner with his wife, Lynn, in

How do you reach 52,000 potential clients worldwide?

Everett Daboll, '5 1A, retired last August af­ ter almost 34 years with Agriculture Canada.

His career in the civil service began at age 28 when he joined the former general serv­ ices division in Toronto after several years of faITlling. He eventually moved back to his home area of Niagara Falls to work in the plant products division doing crop inspec­ tion. When he retired, he was also responsi­ ble for feed, seed, pesticide and fertilizer work. Daboll is still involved injudging at fall fairs, but he and his wife, Sybil, are look­ ing forward to travelling.

Christopher Dufault, M.Sc . '82, has been working for Environment Canada in Ottawa as a pesticides evaluation officer since com­ pleting his PhD at the University of Cambridge, England, in 1992. He is married to Heather McLeod.

Ruth Friendship-Keller, '82 and M.Sc. '85, is executi ve director of the Ontario Institute of Agrologi sts and secretary/treasurer of the Canadian Agricultural Hall of Fame. She and her husband, Joe, have two children: Thomas, I; and Martha. 4.

Scott Gardner and Carrie Miller, both '92A, are making plans for a May wedding in Fort Erie, Ont. Stewart Hamill, '72, is chief of corporate environmental stewardship for the National Capital Commission in Ottawa. He and his wife, Mary-Lou, live near Merrickville with their children: Katie, 3; and Devon, I. Martin, '82, and Janice (Pollard) Harry, FACS '82, doubled the size of their family Dec. 3 I , 1993, with the birth of twin daugh­ ters, Aynslee and Taylor. Fortunately, they have eight-year-old Kyle and six-year-old Karah to help babysit. Janice is now at home, but Martin is a sales specialist with Sandoz Agro Canada. He is also a member of the fifth class of Ontario 's Advanced Agricultural Leadership Program.

George Horlings, '83 and M.Sc . '90, lives in South Africa with his wife , Nancy, and their children , Jason and Meghan. He worked a~ an agronomist for World Vision International for more than two years, but is now an agriculture program manager for World Relief International. "The mountains back home in Smithers, B.C., will always be the centre of the universe," he says, " but neighboring Victoria Falls, the Garden Route in South Africa and Ezulwini Valley in Swaziland are possible contenders."

Sebastian Niziolomski, '75A, lives in Mississauga, Ont., where he is a logistics planner for Praxair Canada Inc.

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33

GRAD NEWS Erin O'Connor-Cox, '8 1, M.Sc. '84 and PhD '89, work s for the sixth-larges t brewing company in th e world, but s he says few Canadian s hav e even heard of South African Breweries. She has lived in Johannesburg and worked in the research division of SAB for severa l "excitin g years" and now looks forward to the aftermath of South Africa' s first democratic e lec tion and the lifting of eco nomic sancti o ns. As head of re search, "my work inv olves running the researc h sec­ tion, lec ruring , co nsulting a nd co-o rdinating externa l projects." 0 'Connor-Cox has en­ joyed trave lling in Africa, but is now build­ in g a house and would lik e to hear from Guelph classmates and friends. Write to her at the SAB Central office, P.O . Box 782178, Sandton 2146, Republic of South Africa.

David O'Drowsky, '86A, will re member 1993 as a year of significam eve ms in hi s life. He married teac her Angela Kroeger and com pleted an undergraduate degree in natural resources at the University of Vermont. Th e newlyweds li fe in Acton, Ont. , and he works for Chudle ig h Apple Orchard in Milton.

Michael Patchett, Eng. '84, is an engineer with the Canadian Armed Forces. He was re­ ceml y promoted to the rank of major and is now completing a mas te r 's degree at th e Royal Military College of Science in England. He and his wife, Kelly (McGrath), FACS '85, were formerly s tat ioned in Borden, Ont. Fred Presant, OAC '23 , was honoured re ­ cen tly by the company he founded more than 60 years ago. Masterfeed s of London , Ont., recognized him as a pioneer in the develop­ ment of the Canadian feed indus try and a visionary who established the company's reputation for quality lives tock feeds.

Presant, who served in both world wars, was first appointed manager of the feeds divi­ sion of Toronto Elevators Limited in 1928.

He became vice-president in 1943 and went on to serve the Canadian Feed Manufacturers Association, th e Agricultural In s titute of Canada and the Univers ity of Guelph, where he c haired the OAC Advisory Board and served on Board of Govemors. He wa s named Alumnus of Honour in 197 I and was inducted into the Canadian Agricultural Hall of Fame in 1986.

Yves Prevost, PhD '86, is not only a forest ent omologist, but also a confec tioner ... spe­ c ializing in chocolate-covered crickets l But he prepares this d e licacy for special events o nly, like the annual fo re stry sympo si um at Lakehead University in Thunde r Bay , Ont., where he is a professor and bug expe rt.

Prevost was a keynote speaker at the Janua ry 1994 sympos ium, which is sponsored by s ru­ de nts and is design ed to ed uca te the public about forest ecosy stem s. Thi s year's theme was the impOitance of bugs and fungi as un ­ dercover agents in the forest.

34

Robert Southwell, '81, liv es in Kincardine, Ont., with his wi fe, Ely se, and their two c hil­ dren: Sarah, 9; and Peter, 7. He is general manager of Bruce Agra Foods mc., a manu­ facturer of industria l fruit and vegetable con­ centrates and a division of Cimadian Agra Corporation . The Southwells also manage a comme rc ial beef cow/calf operation.

The family of Joan and W.L. "Nick" Whyte, ' 66A, go t a hat trick in 1993 when three of their children graduated from U ofG­ Crystal in child studi es, Murray from the OAC diploma program and Brian in agribusi­ ness. A fourth child , David , is a s ruden t at U of G. These siblings join the ranks of eight other Whytes who hav e stud ied on this cam­ pus. The three-gene ration Guelph traditi on began w ith grandpare ms W.L. "Nick" Sr., OAC ' 33. and Margaret (McMillan), Mac '31 D. It continued in the next generation with Nick Jr.; John, OAC 'S6A; Mary Van der Molen, Mac '560; Margie, CPS '72; and Bill , OAC '72. Cousin Jeff, OAC '80A , is also part of the third generation of Wh y tes to grad ua te from U of G.

ove

Suann Hosie, '66, hospital director of the Vancouver Animal Emergency Clinic , has been named Practitio ner of the Year for the American Animal Hospi tal Association Northwest Region. She received th e award at a regional meeting in Edmonton in October.

Phyllis Leigh, '68, is retiring afte r 21 years of practising and teac hing ve te rinary medi­ cine in Hamilton, New Zealand. And she'd like to renew acquainta nces with Guelph classmates, teac hers and friends. She and her husband wi ll operate a 3,3S0-ac re deer a nd sheep farm a t Parihauhau. "We can take yo u horse trekking, deer stalking or pig huntin g , or introdu ce you to falming New Zealand s ty le," she says. Lei gh adm its the road access to her farm is challe ngi ng, but there's always the local top-dressing pilot who will drop visi­ tors in on the airstrip. Friends are invited to write to her a t Parihauhar Road , RD 5 Wanganui, New Zeal,md.

Russell McDonald, '45, of Woodstock, Ont., rece ived an award of merit from the Ontario V eterinary Medical Association in January.

The forme r genera l manager of Westem Ontario Breeders Inc., he is now executiv e director of th e Canadian Associa tion of Animal Breeders, a trade association for the Canadian artificial insem ination industry.

Catherine (Thomson) McGhie, '91, and her husband , Jame s, are still ce le bratin g the birth of their dau ghter , Catherine, on Nov. IS, 1993.

Gary Nash, '77, has a new address in Nonthaburi, Thailand. He 's work ing for the Shrimp Culture Researc h Centre, part of the

Charoe n Pokphand Group of Companies. He says he likes the mild wimer, but has devel­ oped an appreciation for road safety and cour­ tesy in Canada. " Defensive driving here is an unders tat emem for literal surviva l," he says.

Faculty An overseas st ud y sc holarship for under­ graduate stud ents at Guelph has been estab­ li s hed to recognize the comributions mad e to th e U niversity by former professor Leon a rd Conolly. Conolly left U of G Jan. I to be­ come pres ide nt of Tre nt University. He came to Guelph in 198 1 as professor and c ha ir of the Drama Department, was nam ed assoc iate vice-p res id en t, academic, in 1988 and re­ cently served as actin g vice-president.

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St. Georges Square, Guelph,

Ontario N 1H 4C9

(519) 763-0371 1-800-265-2999

fax (519) 763 -0234

ROBINSON, LOTT & BROHMAN OFFICES IN GuELPH AND FERGuS

CHARTERED ACCOUNTANTS

M. B RUCE ROBINSON, PARTNER 15

SA,

C.A.

BUS: (519) 822-9933 . FAX (5 19) 822-9212 leWIS Road, P.O. Box 744, Guelph. Ontario NIH 6lB Fergus Lee - Bed & Breakfast Douglas (Ans '75) & Emily MOrrison (FAGS '75) . Your Hosts '

Experience limes past in a charming late 19th century home in the quaint lown 01 Fergu s. Gothic Windows, an­ lique furnishings & beauliful pine floors add 10 Ihe enjoy­ ment of your stay_ In "season" enJOY afternoon tea by a

crack ling ftre or in the award-Winn ing English gardens . Full

breakfast. Open year round.

Call for reservations (519) 843-5936 525 SI. David Streel North, Fergus, Ontario N1 M 2K5 Admin istratorlAssoci ate $170,000 plus

Earned last yea r in recurring override by our lop repre senta tives. Willtncrease dramatical ly as company doubles .

Develop and train markeling learns throughoul Canada and U.SA. (519) 740-5230 Cuelph Alumnu s

utlclI)arifS 'have rated the Alumni Career PlajHi.iri~{Weekend Worksliop Investments they have made in th eir careers. Their only regret is 'that It 'sOOneri Similar programs offered by private career counseHorscan XCf!SS"'Dl $2,000.

Ne4~kli::nd Workshop (Friday evening through Sunday afternoon) is facilitated by counsellors from the University of Guelph Counselling and Student Resource You will gain insight into your personal career. participate in a lifestyle analysis and explore career alt ernatives . You will also learn about career information resources, 'how to improve networking skills and much more. No matter what your age. caree r stage. . o r reason for transition. this highly successful workshop presen ts a golden opportunity to develop a personal career action plan.

isrl'rexpens·

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Pre-Testing

In order to provid e individualized career information. all registrants must complete the Strong-Campbell Interest Inventory and th e Myers-Briggs Type Indicator prior to the workshop. Pre-testing dates for the June workshop are as follows: Toronto: Wednesday. May 18. 1994; 7:00-8:30 p.m.

Guelph: Thursday. May 19. 1994; 7:00-8:30 p.m .

Pre-test locations and the test dates for th e November workshop will be confirmed at registration .

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Fee

The registration fee of $225" includes administration and tabulation of the Strong-Campbell Interest Inventory and the Myers-Briggs Type Indicator. materials. two lunches and refreshment breaks.

"Tuition fees are income tax deductible.

This workshop was dewloped by D,: Sharon Crozier, Uni vrrsiry Counselling SellJices. UniJlersity of Calgmy, and is sponsored by the Universiry of Guelph Alumni Association.

REGISTRATION FORM L

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Alumni Career Planning Weekend Workshop

Register me for th e Alumni Career Planning Weekend Workshop. June 10- 12. 1994 Register me for the Alumni Career Planning Weekend Workshop . November 18-20. 1994 I am interested in atten ding this workshop but am unable to attend on th e dates offered. Please inform me of future workshops.

Nrune ------------------------------------------------------------------------­ College _______________________________________________ Graduation Year ________ Address _______________________________________________________________________

Method of Paym ent: Master Card n Visa [J Cheque 11

(Please m ake cheque payable to the University of Guelph ) CardNo. _____________________

Ci~-------------------------- Postal Code _ _ _ _ _ _ __

Expiry Date ____________________ Home Telephone _________________________________ Business Telephone _______________ Current Employment status: I will attend the pre-testing date:

full-time Toronto 0

part·time 0

Signature _____________________

unemployed

Guelph

Register by mail. telephone or fax: Orfice of Continuing Education. 159 Johnston Hall. University of Guelph.

Guelph. Ontario. N I G 2W I. Telephone (5 19)767·5000. Fax: (519) 767·1 I 14

UNIVERSITY 9f"GUELPH

TRA VEL ADVENTURES

'What'snew?

Educational travel opportunities for U of G alumni.

Eastern Canada July 10 departure from $3096

Send. erad n ews update or addreSs change to the Guelph Alumnaa, Univenlty of Guelph. Guelph, Ont. NIG 2Wl; faE 519-824-7962. e-mail mdicldes@uoguelph.ca.

Guelph Alumnus

Alaska Cruise July 27 departure from $1 ,750

Wine Tour of Germany Sept. 14 to 24 from $2,700

Contact Advancement Programs at Alumni House, 519-824-4120, Ext. 6534, for brochures, costs and additional information.

35

The following deaths have been reported since the last issue of the Guelph Alumnus.

Full notices, which are usually submitted by family or classmates, may appear in this is­ sue or in a later one.

Thomas Barber, OAC '57 & MSA '59, Oct. 28, 1993.

Hendrik Bergveld, OAC '80, Sept. 20, 1993.

Jessie Borden, Mac '23D, Feb. 13, 1994.

Marjorie Bosomworth, Mac '39D, Jan. 14, 1994.

Gerald Breckenridge, OAC '42, April 12, 1993.

Harry Brown, OVC '50, date unknown.

Aubrey Buchner, OAC '33, May 28,1993.

Jo-Ann Ciampini, CSS '82, July 14, 1993.

Carl Cooper, OAC '71, December 1993.

Harold Cotton, OAC '41, Sept. 7, 1993.

Murray Day, OVC M.Sc. '72, Jan. 19,1994.

Walter Ellsworth, OAC '35, Oct. 25, 1993.

John Fischer, OAC '38 and MSA '42, Dec.31,1993.

Francis Gallivan, OVC '40, Jan. 17,1994.

Rudolph Hanus, OAC '49, Feb. 12, 1994.

Jean Harding, Mac '36D, Dec. 30, 1993.

Charlie Heath, OAC '31 A & '34, Oct. 30, 1993.

Elgar Hills, OAC '31,Jan. 14,1994.

Arts Steven Lee, '72, died Jan. 17, 1994, in Georgetown, Ont. He was a computer-educa­ tion co-ordinator for the Peel Board of Education, past president of the Georgetown Youth Soccer Association and a member of many professional organizations. He is survived by his wife, Marta, and children, Dylan, Katey and Gavin.

Mac-FACS Marie Pier Lamoureux-Jones, '88, of Saint­ Bruno, Que., died in a car accident Dec. 3, 1993. She was a dietitian at Centre Hospi­ talier de Verdun and is survived by her hus­ band, David Jones, HAFA '88.

Marjorie (Hamilton) Moase, '30D, died March 4, 1994, in Toronto. She is survived by her husband, AI, and two children.

Beulah (Williamson) Tuck, '26D, died in Burlington, Ont., Jan. 14, 1994. She is sur­ vived by her daughters, Nancy Curtis, Mac '59, Elizabeth Gerdel and Barbara Jentzel, son-in-law John Curtis, OAC '59, and granddaughters Laurie Fraser, FACS '83, and Deborah Banks, FACS '87.

OAC

Norman Hitchman, OAC '40, June 1993.

Richard Keegan, OAC '49, Dec. 23,1993.

Dorothy (Hill) Klinck, Mac '33D, Sept. 26, 1993.

John Livingstone, OVC '37, Jan. 26,1994.

John McInaIly, OAC '47A and '50, Jan. 16, 1994.

Alan Nesbitt, OAC '43A and '48, Jan. 12, 1994.

Clifton Niles, OVC '38, Oct. II, 1993.

Norman Schmeler, CSS '71, Dec. 16, 1993.

Marie (Chester) Williamson, Mac '40D, Dec. 14, 1993.

William Worthington, OVC '49, Oct. 6, 1993.

Isabel Young, Mac '29D, Feb. 22, 1994.

Ruth (Askew) Zimmerman, Mac '30D, November 1993.

Donations given in memory o/deceased

alumni will help support scholarships at

the University o/Guelph if directed to the

Alumni Memorial Fund. For in/ormation,

call Alumni House at 519-824-4120,

Ext. 6183.

36

George Arbuckle, '49, died in Lindsay, Ont., March 2,1994. Retired from York Farms, a division of Canada Packers, he was president of OAC '49 and wa~ active in com­ munity life. He is survived by his wife, Gwen, and six children.

John George, MSA '54, of Mount Brydges, Ont., died July 7, 1993. He worked for Agriculture Canada from 1954 to 1967 and taught biology and entomology at the Univer­ sity of Western Ontario from 1967 to 1984, retiring as professor emeritus. He is survived by his wife, Ruby, and three children.

Ronald Greenwood, '31A and '34, of Burlington, Ont., died Nov. 19, 1993. He spent his entire career at Royal Oak Dairy in Hamilton, retiring as vice-president. He was an active member of the dairy industry and OAC '33 class secretary for 14 years. He maintained an active role in alumni affairs through class reunions and the annual OAC '33 gathering at the Royal York Hotel in Toronto. Mr. Greenwood had a strong sense of community, serving as first president of Westdale Kiwanis Club, president of the Hamilton Junior Chamber of Commerce, elder at Westdale and Trinity United churches, executive member of the Boy Scouts of Burlington and chief of Gambol-

ers Men's Fishing Club. He is survived by his wife, Dorothea, and son, William.

David Hughes, '5IA, died Nov. 19, 1993, in Bogota, Colombia, following a plane crash near his ranch at Honda. Returning to his native Colombia after graduation, he had a lifetime career importing and selling heavy machinery, trucks, mining equipment, dredges and cranes. He also operated a cattle ranch and was mayor of Honda in 1989/90.

Mr. Hughes personally built a water park in Honda to attract tourists and provide work for area residents. He is survived by his wife, Betty, and three children.

Donald Kennedy, '33, died in Markham, Ont., Dec. 20,1993. A former principal of Agincourt High School and teacher at Markham District High School, he was an avid curler and represented OAC '33 at many OAC bonspiels to present the c1ass­ sponsored trophy. He is survived by his wife, Ethel, and four chi Idren.

Howard Klinck, '37, died Jan. 13, 1994, in Chatham, Ont. He was employed by Libby's in Chatham for 41 years as a qual ity-control manager and was a member of the Kent and Chatham Granite Clubs. He is survived by his wife, Mary, and five children.

Ray Malkin, '32, of Barrie, Ont., died Jan. II, 1994. He was principal of Alliston High School and vice-principal of Earl Haig Collegiate in North York for 24 years. He is survived by his wife, Helen, two brothers, Ross and Stan, OAC '31, and sister-in-law Dorothy (Squirrell) Malkin, Mac '34D. Arthur Stewart, '30A, '33 and Honorary Fellow '70, of Almonte, Ont., died Dec. 10, 1993. He served for many years as reeve of Pakenham, was past president of the Lanark Co-operative Medical Service, past chair of the board of the Almonte Hospital, past president of the Co-operative Medical Service Federation of Ontario and a former director of the Ontario Hospital Association.

He served as president of the OAC Alumni Association in 1964, was vice-chair and a director of the OAC Alumni Foundation and was an alumni senator. He and his wife, the late Elsa Stewart, Mac '32D, were active members of their community with many civic and agricultural involvements. They established Stewart House, a retreat for the United Church, and supported many other charitable endeavors. In the early 1970s, Mr. Stewart established the Robert Arthur Stewart Bursaries for OAC students. He was appointed to the Order of Canada in 1983 and is survived by his nephew, Andrew.

Elizabeth (Brown) Waywell, M.Sc. '70, died Dec. 30, 1993. She is surv ived by her husband, Charles, retired U of G professor of horticulture, and three daughters.

Guelph Alumnus

IN MEMORIAM Leonard Webber, '39 , died Feb. 27, 1994, in Guelph. He was professor eme ritus in U ofG's Department of Land Resource Science and is survived by hi s wife, Bernice (Kerry), Mac '400, and three dau ghters. A tree will be planted in the Wall-Cu sta nce Memorial Forest at the Arboretum in his memory.

of organi za tio ns, including both the Canadian and American kenne l clubs, hockey c lubs, the Ontario Business College and Cann ado re College. He is s urviv ed by hi s parent s, Dou g and Jean Sephton, two siste rs and one brothe r.

John Thomas, '87 and OAC '82, died in London, Ont. , Dec. l2, 1993. He was a grad uat e student at the Uni versity of Western Ontario and is survived by his wife, Ingrid Van der Linden, OVC ' 82.

ove

William Norton, '34, of Camrose, Alta., died Dec. 3, 1993. After graduation, he took over his fath er's veterinary practi ce in Owen Sound, On\. , but went to Edmonton in 1936 to beg in a ca reer with th e federal depal1me nt of agriculture. He established the health of anim a ls branch in Camrose, travelled widel y as d istri ct veterinarian and retired in 1975. A member of th e Kin smen Club, K-40s and Rotary Club, he is s urvived by his wife, Margaret, and two children.

Gregory Sephton, '82, of Powassan , Ont. , di ed Dec. 28 , 1993. He earned a de gree in kinesiology at the Unive rsity of Wate rl oo and studied human medicine for two yea rs before coming to G uelph. Afte r ea rning his DVM degree, he worked for th e Ontar io gov足 ern ment in Kingston before opening his own practice in 1986 . He was active in a number

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Faculty Helen Dow , a former fa cu lt y member in the Departme nt of Fine Art, died Nov. 3, 1993, in Ottawa, Ont. David Porter, chair of th e Departmen t of Biomedical Sciences at OVC, died Feb. 6, 1994. A member of OVC facult y s ince 1987, he is survived by his wife, Bobbi, one son, Carl. and one daughter, Tressa. Both chil足 dren are stude nts at U of G. Donations to a memotial fund estab li shed in Dr. Porter's name may be sent to the Development Office , Alumni House, University o f Guelph, Gue lph , Ontario N I G 2W I . A tree will be pl<mted in the Wall-Custance Memorial Forest at the A rboretum in his memory.

Former OAC sraff member Harry Palm er died in Gl/elph Nov. 13.1 993 . (lr Ihe age of 93. He cared for rhe campI.ls sheep.f7ockfor 37 years and was well kllown 10 many a lu'mni who soughl his help durillg Iheir Slu 足 denl days 10 ready sheep for showing ar Colleg e Royal .

PholO byR oberla Franchuk

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Home of the

W ALL-CUST ANCE

MEMORIAL FOREST

W ALL-CUSTANCE Funeral Home and Chapel 206 Norfolk Street Guelph, Ontario NIH 4K3 (519) 822-0051

Gue/ph Alumnlls

37

An ideal setting for research and business Many research-oriented corporations and corporate headquarters are now located at the University of Guelph Research Park.

This 30 acre park accommodates new tenants who choose to build their own office or laboratory facilities . Phase 1 of the Research Park Centre is now fully leased , and construction has started on Phase 2.

Join the following prestigious tenants-Agriculture and Agri-Food Canada, Agri-Food Network , Compusense , Delta Centre for Learning Technologies , George Morris Centre , GSW Inc. ,

Lipid Analytical Laboratories , Ontario Dairy Herd Improvement Corporation, Semex Canada , Stewardship Information Bureau and Texaco Chemical Canada.

Take advantage of exceptional growth opportunities in a high-profile and ideal business setting. For leasing information , contact Matteis Realty Ltd., Research Park Centre , Suite 310,519-836-8060.

For general information about the park, call the University of Guelph Real Estate Division at 519-767-5003 .

The Research Park is a joint project of the University of Guelph's Office of Research and Real Estate Division.

CENTRE

UNIVERSITY

grGUELPH

sMallazine

Competition

Rules The Guelph Alumnus writing competition will accept short stories, personal essays and poetry. An individual may submit only one entry in each category.

Entries will be eligible for one of three prizes: $500 for first overall, $300 for second and $200 for third.

The competition is open to all writers who have not had a book published in the category of their entry.

Members of the Guelph Alumnus advisory board and employees of the University of Guelph's Department of University Communications are ineligible.

Short stories and essays are limited to 4,500 words.

Poetry entries may include a single poem or a group of poems, but are limited to eight pages.

Entries must be typed, double-spaced, on 8 1/2- by 11-inch bond paper and must include a cover sheet that contains the title and the author's name, address and telephone number. Entries will be returned only if a self-addressed, stamped envelope is included.

Entries must be original and unpublished. Manuscript changes will not be allowed after submission.

Entrants agree to allow the Guelph Alumnus magazine to publish their stories, essays and poems, along with their names, photographs and biographical information. No pseudonyms will be allowed.

Entries must be postmarked or delivered to the Guelph Alumnus by July 15, 1994. Submissions by fax will not be accepted.

The Guelph Alumnus will not enter into any discussion or correspondence with entrants other than the winners.

The decision of the judges is final , and winners will be announced in the December 1994 issue of the Guelph Alumnus magazine.

Send entries to the Editor, Guelph Alumnus, University Communications, Guelph, Ont. N1G 2W1.

UNIVERSITY

9/GUELPH

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