June 2012
Table of Contents 1. New Student Recreation Center Breaks Ground! 2. UofL to Offer First Career Fair for Veterans 3. Advanced Leadership Institute’s Dream Big Project 4. Student Affairs has New Website 5. Several Staff Members Benefit from BASICS Training 6. CARDS Career Navigator 7. Louisville Hall Renovations 8. Faculty and Staff Asked to Help with the SER 9. Resident Student Association Sustainability Day 10. Intramural Sports Celebrates Great Year 11. What’s Going On with the Clock Tower? 12. National Pan Hellenic Council Events 13. Spring Community Events at ULP 14. Eleven Myths About Youth Marketing 15. Persona Non Grata Change 16. Red Barn Scholarship Recipients for Fall 2012 17. CELS and Student Activities Join Forces 18. Leslye Erickson Guest on Great Day Live 19. Red Barn Hosts Kosair Benefit 20. Kudos! 21. The Tymes Band is Coming to the Red Barn 22. UofL Says Good-bye to Service Learning Coordinator 23. Reference Corner 24. Just for Fun 25. Mark Your Calendar
New Student Recreation Center Breaks Ground!
A
pril 18 was a benchmark day in the history of the Department of Intramural and Recreational Sports, the Division of Student Affairs and the University of Louisville. Ground was broken for the construction of the new Student Recreation Center.
on-going and you can follow progress of the construction on the Student Recreation Center web site, http:// louisville.edu/reccenter. The rotating pictures on the front page of the site will change regularly to show advancements made in the construction process. The center is scheduled to open the fall of 2013.
UofL to Offer First Career Fair for Veterans
D
President Ramsey, former SGA Executive Vice Presidents Deep Aggarwal and Puja Sangoi all spoke during the ceremony, stressing not only the history of the project but the need and desire for this facility on our campus. It was very evident through their comments that this is a studentdriven initiative and strongly supported by our student body. Actual construction of the project is
r. Tom Jackson, Jr., Vice President for Student Affairs, and Renee Finnegan, Executive Director of Military Initiatives from President Ramsey’s office, requested and received a grant for $13,750 from the Kentucky Department of Veteran Affairs Trust Fund Committee. This grant gave the Career Development Center the necessary funds to host a twoday Career Fair for Veterans. This event offered training workshops and an opportunity to chat individually with approximately 50 local prospective employers. The events took place on June 6 and June 13, 2012.
Advanced Leadership Institute’s Dream Big Project
F
ebruary through April this year, a group of 18 dedicated student leaders—from sophomores to seniors—have been making their leadership skills the focus of their Friday afternoons. The Engage Lead Serve office, and a generous sponsorship from Northwestern Mutual Financial Network, helped make the closing session special and connected the uLEAD students to leaders from various business, religious and non-profit organizations. Speakers included Cathe Dykstra, Family Scholar House; Dan Dumas, The Southern Baptist Theological Seminary; and Deanna Hampton, Employee Programs Coordinator at YUM! All the students participated in a culminating experience called the “Dream Big Project” and presented their work to their sponsors and others in attendance. The students were challenged to think outside the box about a big change they would make on or off campus. Examples of the projects included College Consultants, a mentor program designed to help every student maximize their UofL experience; Mortar was designed to work in partnership with BRICC (Building Resiliency in Campus Community) and present opportunities and scholarship information to high school students based on resiliency; and another was interested in raising awareness of students with disabilities on our campus. Special thanks went to Shelby Lawson, an intern for and participant of this program, for all she did to make the program run so smoothly.
Student Affairs has New Website
T
he new Student Affairs websites have gone live. The old site has been divided into three new sites with different web addresses: The old web address has been converted into a Student Resource Page http://louisville.edu/student Our new VPSA site is now http://louisville. edu/studentaffairs The ISLP site is now free standing at http://louisville.edu/islp Please remember to use the appropriate new address in future publications and while working with students during orientation. Some automatic redirects are in place to assist people with making adjustments to the new sites—but there still may be some confusion during the transition. If you point to anything on the VPSA web pages or are using any online forms for important upcoming events, please talk with Frank Mianzo or email him at famian01@louisville.edu so he can make the adjustments necessary to avoid disruptions or problems during this transition.
Several Staff Members Benefit from BASICS Training
T
he Building Resiliency In Campus Community (BRICC) Coalition is designed to increase resiliency and reduce high risk drinking and substance use via targeted, multiple level strategies: individual, group, organizational and the broader community. BRICC hosted a training at UofL in January and continued to build capacity by providing BASICS certification to over 30 individuals throughout the state. Half
of the participants were UofL staff and faculty and the other half were participants from Bellarmine, Spalding, University of Kentucky, Seven Counties Services, Park Hill, Algonquin, Old Louisville (PAL) Coalition, and other community partners. BASICS is listed in the NREPP and acknowledged by SAMSHA and NIAAA. Acronyms: BASICS-Brief Alcohol Screening and Intervention for College Students NREPP- National Registry of Evidence-based Programs and Practices SAMSHA- Substance Abuse and Mental Health Services Administration NIAAA-National Institute on Alcohol Abuse and Alcoholism CASICS-Cannabis Screening and Intervention for College Students Student Affairs Attendees: Michelle MasseyHousing Crystal FavorsHousing Adam RobertsonHousing Ashley HazenHousing Michelle Clemons-DOS Laura Ulmer-DOS Julie Onnembo-Student Activities Abby Nordquist-Counseling Stephanie Winkeljohn-Counseling For more information about BRICC BASICS and CASICS workshops, please contact Heather Parrino at heather.parrino@louisville.edu
CARDS Career Navigator
C
ards Career Navigator is a new career success initiative for UofL students. These on-line career assessments offer students the opportunity to explore their interests, skills and values as they begin the process of matching who they are with 2
their career choices. Cards Career Navigator represents the first step in a 4 year career development process that each UofL student will be asked to participate in as they learn to manage their career choices while in school and in the future. Before attending orientation, students were asked to complete the interests and values assessments in Cards Career Navigator. All students will participate in a 40-minute workshop on the importance of career development and putting all the pieces of the process together.
The entire desk area will be reconstructed, a new conference room will be built, and a multi-
Louisville Hall Renovations
Faculty and Staff Asked to Help with the SER
R
enovation to the Louisville Hall lobby began on May 7. The lobby is currently in demolition phase, meaning the bulk of the heavy work will be done before June 11. Thereafter, the construction will continue and most of the work will be complete before August 10. The main goal of the renovation project is to make the lobby more student-friendly and create a more welcoming and inclusive space where students can socialize, study, and build community.
purpose/ game room will be added to the space in order to meet this goal. With the space redesign, use of attractive colors, and the contemporary furniture and equipment choices, this renovated lobby will be “the place to be” for students.
B
eginning fall 2012, students will have a new opportunity to record their experiences through the Student Engagement Record (SER). SER will allow students to capture activities that they have been involved in at UofL in one place. To make SER as comprehensive as possible, faculty and staff are being asked to submit activities that students may be involved in outside of class. Activities may be student groups, one-time events or projects that take place outside of class.
To submit an activity, please go to this link and complete the information. http://louisville.edu/studentactivities/forms/ activityrequest
Resident Student Association Sustainability Day
O
n April 24th, 2012, RSA (Resident Student Association) held their first annual RSA Sustainability Day at the Garden Commons. This event was carefully placed on reading day to accommodate busy student schedules and to provide an outlet for stressfree fun and a beneficial break from studying for final exams. This event was also purposely planned to fall between Earth Day and Arbor Day. The event began with lunch and time for socializing. Not long after, Justin Mog, Assistant to the Provost for Sustainability Initiatives, arrived and delivered a beautiful speech about personal impact and responsibility to the planet. The speech opened with questions and a very involved discussion about Sustainability and Green topics that apply to students and take place at UofL. Following the discussion, the students worked on two projects: Creating a mini wind turbine (Pin Wheel) and making “Flower Bombs,” as well as, planting seeds to take with them in tiny starter pots. Every student who was present was entered into a drawing in which two lucky students won a reusable water cup to continue their “Green Streak” and help them limit their own consumption. Each student was provided with a plethora of knowledge about Green initiatives on campus and how they can assist in the effort, as well as some fun, stress-free activities. 3
Two waysStudent you can help Affairs
Intramural Sports Celebrates Great Year
T
he Department of Intramural and Recreational Sports wrapped up a tremendous year of events and activities with their 25th annual Intramural Awards Lunch. Over 150 students and Student Affairs friends turned out for the lunch, held in the George J. Howe Red Barn. This event allows the department to not only recognize the year-long “Qdoba Cup
All Campus Champions,” but also people and organizations in areas such as leadership, attitude, sportsmanship, etc. that the Department holds in high esteem. In all, 24 different individuals and organizations were recognized in these areas. Recognizing qualities like sportsmanship, that the Department values so much, is
having tangible results. During a time when participation has increased over 40% (representing an increase of over 70 new teams and 1,000 individual participants), the number of unsportsmanlike behavior incidents has decreased 56%. In addition to the different awards given to students, there is a Service Award given every year to someone on campus who has been a supporter of the Intramural program. This year’s recipient was Shannon Staten, Director of Housing and Residence Life, who was recognized for her long-time support of the program and her encouragement of campus resident students to get involved not only in intramural activities, but on campus in general. All in all, it was a great celebration after a great year.
National Pan Hellenic Council Celebrates 20 Years on Campus
What’s Going On with the Clock Tower?
I
n case you’ve been wondering why there are black tarps covering the base of the Clock Tower, a renovation is occurring. The old stairs are being replaced with new stairs.
4
Spring Community Events at University of Louisville Properties
E
vents at University of Louisville Properties this spring included the Mr. Bettie Contest; Queen of Sheba Series: The Digital Bully, Our Love Is Color Blind, and What’s it to You? I’m Not a Size 2! Fashion Show; Date Auction & Dinner for Two Charity Challenge; March 5 ULP’s Chicken & Waffles: Brick by BRICC; Meat & Potatoes events; Urban Living 101: So What Was He Wearing?; and Greek Row Grill-Out.
5
11 Myths about Youth Marketing
E
xcerpts from a presentation by Fuse, a marketing company specializing in youth marketing, November 2011 1. “Young people are so different today.” Relationships, family, jobs, money and independence are the chief concerns of young people, regardless of the decade studied. 2. “The environment is a key concern for the majority of young people.” Only about 2% of young people rank “the Environment” as a key concern. Concerns such as relationships and other issues with specific and immediate impact on their everyday lives are far more important to them. 3. “A brand’s website is its most important marketing asset.” YouTube, Facebook and Google are the most popular of today’s websites. It’s also important to consider that email use among teens is down nearly 60%. (PC Magazine) 4. “Young people dominate social media.” Less than 20% of Facebook’s 750 million users are teens. Twitter’s use by young people is even smaller. 5. “DIY (Do it Yourself) Culture is a new phenomena.” Each generation has their own version of independence. Independence in today’s youth culture is embodied by tech integration. 6. “As the most ethnically diverse generation in history, brands need to segment consumers to communicate effectively to them.” The many ethnicities that make up youth
culture are more homogenous than their older demographic counterparts and can largely be spoken to based on their age/psychographic similarity rather than their ethnic differences. 7. “Gaming is irrelevant to me—I’m not in the video game industry.” Analysis of gaming provides marketers with an understanding of young people’s desire for interactivity, their expectation for a colorful and multimedia experience and their longing to progress to higher levels. 8. “TV and print advertising are dead/dying.” Millennials watch about 2.5 hours of TV per day. Specialty/Endemic (sport/music/gaming specific) media continues to thrive. 9. “Music (and the music industry) is less important to young people, and therefore to marketers too.” Music has never been bigger and more accessible. What’s dying is the music “industry” because of failure to adapt to the digital landscape that young consumers have migrated to. 10. “Texting (a.k.a. mobile marketing) is an effective way to reach young people.” Only 10% of young people say it’s okay for brands to text them. Commercial messages intrude on their sense of intimacy with friends and is considered an unwanted interruption. 11. “The web is (primarily) on my computer.” A study by emarketer.com predicts smartphones will surpass the PC as the device most used to surf the web by 2013. This impacts how brands need to build their website (mobile) and consider the content for their website. For more information about this presentation
and for a complete list of references, please contact Susie Cucura. susie.cucura@louisville.edu
Persona Non Grata Change
P
lease note that the “persona non grata” (PNG) service indicator has been changed in PeopleSoft to clearly state “persona non grata” on the informational screens. This change was established in order to clarify status for those who regularly work with students and community members to alleviate the need to look through several service indicators to find this information. If a person is on campus meeting with you and is showing this designation in PeopleSoft, please contact University Police at 852-6111 immediately. For more information, visit the Dean of Students website http://louisville.edu/dos/about-us/ persona-non-grata
Red Barn Scholarship Recipients for Fall 2012
T
he following students received a scholarship from the Red Barn scholarship funds: Clarissa Mobley and Ivy Nguyen received the $850 Florence M. Strickler Scholarship. Nickolas Whitmer received the $1,700 Florence M. Strickler Scholarship. Jenna Gordon received George J. Howe the Bridgette Pregliasco Torchbearer Scholarship for Adult Learners. Agyei Williams received the Essie Jenkins Torchbearer Scholarship. Emily Goldstein received the Dennis C. Golden Torchbearer Scholarship. 6
CELS and Student Activities Join Forces
I
In an effort to maximize limited resources and create opportunities for synergy between the two departments, the Office of Civic Engagement, Leadership and Service (CELS) and the Student Activities Department will merge over the summer. This change will increase the intentional implementation of student development in program areas through a consistent “strengths-based” approach. It will also increase the entry points for students to get involved in campus life while improving the capacity for student involvement and leadership opportunities. The staff of both areas are excited about this change and the opportunity it will provide to collaborate with colleagues, capitalize on strengths and improve communications. CELS will move to the Student Activities suite in July and the transition will be completed in time to welcome students back for the fall semester. Look for future updates on the merger process in Vibrations.
Leslye Erickson on Great Day Live
Red Barn Hosts Kosair Benefit
The Red Barn was recently filledbooks, with 35,000 CDs,
DVDs, and other media items that were on sale in an effort to benefit Kosair Children’s Hospital. The fundraiser was sponsored by HSC Honors Program and raised $11,000 from the sale.
Kudos! Community Service
D
r. Tom Jackson, Jr. Helps With Rescue Efforts Dr. Jackson volunteers in a unique way to help in the efforts of the Humane Society to relocate animals in a new home. He actually flies them in his private airplane to their new locations when they are placed out of town.
K
eeley Copridge was Accepted for the NASPA NPI
B
ryan Shelangoski was Selected for the NASPA MMI
D
r. Michael Mardis Remains Active with NASPA For the past three years, Michael Mardis has served as the NASPA State Director for the Commonwealth of Kentucky and as a member of the NASPA Region III Board of Directors. As of this past NASPA National Conference, Dr. Mardis remains on the Region III Board, but transitioned out of the state director position. He was also asked to serve a three-year appointment as the regional representative to NASPA’s Public Policy Center. Helen Grace Ryan, a UofL alumna and Dean of Students at Bellarmine University, will succeed Dr. Mardis as NASPA’s Kentucky State Director.
Housing GA Jessica Watts Honored Due to her outstanding
academic achievement, Jessica Watts was chosen as the recipient of the College Student Personnel Program Peer Leader Award for the May 2012 commencement. Jessica was formally recognized by the College of Education and Human Development at an Honors Ceremony held on Tuesday, April 24. Jessica worked as a Graduate Assistant in Housing and Residence Life. 7
The Tymes Band is Coming to the Red Barn
Don’t miss out on the Red
Barn’s 43rd Year Reunion Concert, featuring The Tymes Band— with our own Craig Lush on drums. The event takes place on Friday, July 6, 2012. The doors open at 7:30 p.m. and the concert begins at 8:00 p.m. Admission is whatever you choose to contribute to help defray the cost of the event and to benefit UofL students through the RBAA and the Arts & Sciences Ambassador Program. For more information, please contact: George Howe at (502) 852-7467, (502) 552-9377 or Gjhowe01@Louisville.Edu
UofL Says Good-bye to Service Learning Coordinator
when she helps bring the annual conference to Louisville in the spring of 2013. Kim’s Bonner Leaders recently dubbed her the “Most Likely to Evangelize about ServiceLearning.” We will miss her passion for her work but know that she is entering a period of wonderful possibilities and exciting opportunities in her life.
Reference Corner
Three websites to keep handy. Click on the buttons below and then bookmark them on your web browser. When you have events you want students to attend, be sure to submit them to be placed in the Student Events Calendar, Student News, Student News and Events email and Digital TV. Just click on the submit button and follow the directions.
July 6
The Tymes Band, Red Barn, 8pm
July 19
ASCA Gehring Social
Aug 3
Summer Picnic, Red Barn, 11am–1pm
Aug 15
Housing Move-in
Aug 20, 21 Welcome Tents Sept 14-16 Family Weekend
Special Thanks
T
hank you Joni Burke, Pam Curtis, Leslye Erickson, Shirley Hardy, George Howe, Karen Howe, Dr. Tom Jackson, Jr., LaMont Johnson, Dr. Michael Mardis, Frank Mianzo, Tim Moore, Brooke Newton, Julie Onnembo, Lee Ann Riffle, Bryan Shelangoski, John Smith, Teresa Smith, Charisma Stigall, Beverly Wolford, the staff of UofL Today, and all of those who helped produce this issue of Vibrations for your contributions to this newsletter. The Student Affairs Vibrations newsletter is edited by Susie Cucura, Student Affairs Publications and Marketing Coordinator, susie.cucura@louisville.edu.
K im JohnsonLearning, Shaver, Coordinator for Service served in her position
for 15 years. Kim is responsible for bringing the Bonner Leader program to campus. She has been actively engaging students through community service and leadership via their thousands of hours of service to the Louisville community and beyond. Kim also created the Alternative Spring Break domestic service program at UofL and developed meaningful service and cultural experiences for many students over the years. Finally, Kim has been an active member of the Gulf South Summit and will continue her involvement
Mark Your Calendar
Just for Fun
Where’s your favorite place to eat
lunch?
Email susie. cucura@louisville. edu with your answer. We’ll let you know the results in the next issue of Vibrations. The University of Louisville is an equal opportunity institution.
8