Popularity

II. POPULARITY

AdCore trails JMA

BA orgs are generally more popular than orgs outside the college

INSIGHT

Popularity stems from partnership with USC (Scale of events and reach of promotional materials from projects like UP Fair and UJF provide AdCore this leverage)

Without USC association, AdCore substantially loses recall to UP students

Students outside the immediate circle of the org have no idea of what the org actually does

ACTION

Communication of internal initiatives and projects should be made more aggressive across various channels

Prioritize brand building efforts especially for work done outside USC projects

Opportunity to make portfolio more visible to relevant stakeholders